We’re excited to introduce you to the latest brand to join Etiket: 19/99, inclusive of all ideals of beauty, whether you’re 19 or 99.
Their mission? To tear down traditional definitions of beauty, of how we are supposed to look, how we should age and how we should use makeup, and to allow individuals to create their own.
The brand offers multi-functional, easy-to-use products that look like a little, but do a whole lot. These essentials are designed for building, blending, buffing, smudging, and doing what you want.
MEET THE FOUNDERS
19/99 is a Canadian brand founded in Toronto in 2020 by Stephanie Spence and Camille Katona. With over a decade of experience working in the beauty industry for start-up brands that grew in popularity around the globe, the duo decided to join forces and change the narrative around beauty and aging by launching 19/99.
They believe in doing what you want, defining your beauty, and having fun doing so no matter your age.
THE FORMULAS
19/99 products are for all skin types, skin tones, ages and ideas of beauty. All products are cruelty-free, vegan, and free of synthetic fragrance and designed with conscious consumption in mind. The brand stands behind its responsibility to make good choices, use recycled and recyclable materials wherever possible, and minimize its use of plastics.
THE TOOLKIT: 19/99 STANDOUTS
A cream pot formula in a multi-use pencil format. They glide on with a creamy-matte finish.
A no-fuss, pocket perfect setting powder for eliminating shine and prolonging the wear time of makeup.
A one-of-a kind tubing mascara for lashes and brows with a super fine wand providing a clean, smudge-free application and wear.
This easy-to-use formula allows for drawing precise, hair-like strokes, while the powdery finish creates easy, smooth application and blendability.
An ultra creamy, blendable, and buildable blush stick for bringing a flush of energetic colour to your face.
A creamy highlighting stick that creates a glowing, dewy radiance without heavy sparkle.
The perfect makeup brush for blending makeup seamlessly into skin.
A clear, hydrating gloss made with ceramides and sodium hyaluronate for a moisturizing and plumping effect.
A weightless, blendable water-balm formula that creates a flush of colour on lips and cheeks, with a skin-like finish.
A moisturizing, satin-matte balm that glides on for lightweight colour in a universal shade of plum.
Shop 19/99 in stores or online at Etiket.ca.
