In Conversation With

Motherly Advice From Mother to Daughter

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

Tata Harper, Founder of Tata Harper

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

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April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

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Jasmi Bonnén, Founder of Nuori

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

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Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

DISCOVER THE HAIR ROUTINE

Sarah Brown, Founder of Pai Skincare

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

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Heather Urquhart, Founder of Huna

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

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Kat Burki, Founder of Kat Burki Skincare

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

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Sasha Plavsic, Founder of ILIA

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

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Lisa Mattam, Founder of Sahajan

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

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Lauren Bilon, Founder of Plume Science

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

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Mai Nozoe, Founder of BeautéJaponica

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

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Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

DISCOVER MAHONI

Happy Mother’s Day from all of us at Etiket!

Natural and Organic

Making A Difference With Conscious Beauty

Building A Beautiful Tomorrow.

Earth Day was first celebrated on April 22nd, 1970. Since then, it has become a major day for worldwide environmental action. This year’s theme is “Investing in Our Planet” – concrete ways to get inspired, take action and be a part of the green revolution.

We wanted to highlight some of our brands that are dedicating their time, resources, and energy to bettering our planet through their sustainable practices: whether through the ingredients sourced, packaging used, the formulation process, or even at a corporate level.

Keep reading to learn about what some of our brands are doing to make a difference.

Conscious Beauty: A Commitment to Sustainability

TATA HARPER

Headquartered in Vermont on a 1,200-acre farm, Tata Harper produces 100% natural and non-toxic, premium skincare products made from the world’s most sought-after ingredients. Some of the ingredients are sourced from around the world, but many are grown on their farm. The majority of their packaging is made of glass, and this is a decision the brand conscientiously made since glass is highly recyclable and can be reused over and over. What little plastic they do use is necessary for the function of the packaging and is as eco-friendly as possible. The plastic resin for their tubes is derived from sugar cane, which means it is made from a renewable resource instead of petroleum. They also use 100% post-consumer materials, or recycled paperboard, and use soy-based ink for printing. They are working toward offering refillable products, a process that has already come to fruition with a couple of their products. All research and development, formulations, packaging, marketing and distribution are done in-house, allowing them to control every step of the process, from formulation to shipment to the customer. Their commitment to eco-friendly practices reflects in their products that are certified cruelty-free, vegetarian and Ecocert.

Etiket is proud to offer Tata Harper products since our launch in 2011.


AGENT NATEUR

Agent Nateur is dedicated to creating natural products that are effective and safe, while educating on the importance of independent thinking and research. They are committed to sourcing the purest, non-gmo, effective, non-toxic ingredients from Europe and small suppliers in the United States. Founder Jena Covello formulates Agent Nateur in Grasse, Paris and Los Angeles. All of the Agent Nateur products are organic or wild-crafted, non-GMO, cruelty-free, and Ecocert certified, guaranteeing their dedication to sustainability and socially conscious practices. Every Agent Nateur formulation is abundant in natural vitamins, minerals, oils, and plant extracts purchased—with no expense spared—from only the most reputable sources, setting a precedent for natural beauty companies around the world. Whenever possible, the packaging used is made of glass and other recyclable materials.

First launched with their flagship holi (stick) deodorant, Agent Nateur offers a beautiful line of luxury, all-natural skincare that is safe for the body and planet.


AUGUSTINUS BADER

From clean ingredients to responsibly sourced materials, Augustinus Bader‘s practice is guided by a set of green values and driven by over 30 years of scientific research, resulting in their clean formulations and efficacious products. Their products contain the highest quality ingredients – high potency botanicals and clean actives that are sustainably sourced, and clean, bio-engineered actives are used where possible to reduce environmental impact. An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled.

Augustinus Bader has also created refills for a handful of their products to encourage recycling, with an estimated 80%-90% of their containers being fully recyclable.


PAI SKINCARE

As a certified organic brand, sustainability and catering to sensitive skin types are always at the heart of what Pai Skincare does: their products, formulas, certifications and everything in between. Founder Sarah Brown’s inspiration behind the line came from her determination to find products that would be soothing and non-irritating for her hyper-sensitive and acne-prone skin, hence the idea to create her own. Every Pai product is formulated and manufactured in their London HQ. From conception to creation, all ingredients are sourced, hand-picked and tested by a devoted team of sensitive skin experts at their own in-house Research & Development lab and manufacturing facility. They are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Pai Skincare is also B Corp certified, which means they are part of a global movement that is committed to making business a force for good. As a B Corp, they make a commitment to continue to do the right thing, while being accountable and transparent when it comes to steps they are taking to reduce their carbon footprint.


DR. BARBARA STURM

The Dr. Barbara Sturm ethos includes a sense of permanent responsibility to our planet and the welfare of all living beings. Dr. Sturm – a German doctor, orthopedics specialist, aesthetics expert and anti-inflammatory pioneer – and her team are constantly working to improve the way they produce and package their products. As part of their ongoing efforts to contribute to an eco-friendly future, they have significantly reduced the amount of packaging containing their products, and use recyclable paper from sustainable forestry for product leaflets and boxes. They are changing their plastic jars to recyclable glass, and using reusable cotton and velvet bags rather than plastic while phasing out cellophane wrappers. Their manufacturers have committed to CO2-neutral processes including the use of green electricity and eco-gas.

Dr. Barbara Sturm is rigidly cruelty-free and their ingredients and components are locally sourced whenever possible.


ILIA

Since launching in 2011, ILIA‘s core purpose has been to protect and revive, both our skin and the Earth. They believe that, as a business, it is their responsibility to give back to the planet we call home. Founder Sasha Plavsic challenged the conventions of clean beauty to create something radically new through safe, potent, Leaping Bunny certified formulas that protect and revive your skin. With deforestation being one of the greatest threats to our planet today, ILIA is committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation in the Amazon, which plays a crucial role in climate regulation – a key step in reviving and protecting the planet. Their goal is to plant 1 million trees in the Amazon rainforest in Peru, Brazil, and Ecuador by the end of 2023 in partnership with One Tree Planted.

The ethical-sustainable approach is embodied in ILIA‘s products, which are filled with up to 85% certified organic bioactive botanicals that nourish and rejuvenate the skin.


NUORI

NUORI is headquartered in Copenhagen, one of the most sustainable and energy-efficient cities in the world. Therefore, it is only natural that they are committed to continuously improving their environmental footprint. NUORI’s products are made using only ingredients of natural origin: they come from nature and will return to nature. They operate through a small batch production every 10-12 weeks, which allows them to make the freshest products on the market and only produce what is in fact needed. NUORI works together with global experts in cosmetics packaging and raw materials to ensure the highest quality and sustainability of their products. They use recycled materials where possible and only use FSC-certified materials.

From their quest for the best natural ingredients to their small batch production, NUORI is focused on delivering freshly blended, pure products at the peak of their power.


COOLA

COOLA‘s formulations are at least 70% organic, contain non-GMO ingredients, are rich in antioxidants and harness the power of plant cell actives to nourish and support healthy skin while protecting you from the sun’s harmful rays. They are conscious about what goes into their products, but they are equally as concerned with what they keep out. In fact, they follow a restricted ingredient list that goes beyond industry standards to exclude over a thousand questionable or harmful ingredients from all of their formulations. Their products are also non-gmo, vegan, gluten-free, paraben-free, fragrance-free, cruelty-free and reef friendly. All of their fragrances are 100% natural, with all constituents extracted from plant sources. They have also reduced their plastic usage and their carbon footprint by having all of their tubes made from sustainably sourced sugarcane resin, which is 100% recyclable.

COOLA regularly donates to organizations to give back to the community and take action for the environment, such as donating gently used clothes to the homeless and saving the coral reef through restoration by planting new corals.


VINTNER’S DAUGHTER

From day one, founder April Gargiulo has woven sustainability into every part of her business. Vintner’s Daughter stands by its less is more philosophy, which centers on the belief that if one product can deliver a myriad of benefits, fewer products are needed, fewer are produced, and less natural resources are utilized. The ingredients used in their three products are sourced from responsible producers, many of which have used the same sustainable, organic farming practices for generations. They view their efforts around sustainable packaging, responsible sourcing, offsetting of their annual carbon emission and cruelty-free certifications, donations to support earth advocacy and certification as a California Green Business as simply the best, and most responsible way to do business. 

In 2022, Vintner’s Daughter was also awarded a B Corp Certification, bestowed to companies that live up to the highest environmental and social impact standards. They continue to seek ways to improve their sustainability efforts.


RAHUA

Sourced from the Amazon and created in New York City, Rahua was founded by renowned hairstylist and colorist Fabian Lliguin and his wife and partner Anna Ayers. After discovering the powers of Rahua oil – the star ingredient of Rahua products – the pair launched an ethical, plant-derived line to strengthen and transform hair. Their products are made with organic, natural, pure plant-derived ingredients that are vegan, cruelty-free and free of parabens, sulfates, and gluten. Their clean, non-toxic and highly concentrated formulas are filled into packaging that is recyclable, reusable and many are refillable, which allows for less consumption while delivering superior quality and preventing pollution of our waterways.

Born from a philanthropic mission, Rahua is dedicated to preserving the Amazon Rainforest; working with indigenous tribes to preserve their ancient knowledge, while sustaining the rainforest and the powerful ingredients it has to offer the world. 


RMS BEAUTY

RMS Beauty’s philosophy stems from the idea of sustainable and healthy makeup that is pure and luxurious, while the packaging is biodegradable, recyclable and reusable. Since the launch of RMS Beauty in 2009, they have meaningfully packaged many of their products in recyclable glass jars. RMS Beauty continues to source new or tried and true materials like the aluminum tubes of their Eyelights Cream Eyeshadows which are easy to recycle. They debuted their first refillable packaging for their primer in 2021 and continue to expand their refillable products with the launch of ReDimension Hydra Powder Blush and ReEvolve Natural Finish Foundation in 2022. They are proud to have transitioned all of their existing lids to 100% PCR for many of their products – wherever there is plastic, they incorporate PCR content as much as possible.

The founder of RMS Beauty, Rose-Marie Swift, is a master makeup artist with over 40 years of experience. The colours are deep, rich and can be mixed together, to create a personalized palette for every mood and occasion. 

Shop our conscious beauty on Etiket.ca!

Fragrance

In Conversation With ERIS Parfums Founder Barbara Herman

“Fragrances are like faces. Some have a symmetrical, conventional beauty that is pleasing but easily forgettable. And then there’s the interesting kind, with something off or unusual about them that memorably intrigues you.” –Barbara Herman

ERIS Parfums has become an unlikely trailblazer in the world of fragrance. Founded by author, collector and perfume expert Barbara Herman, the brand’s uncompromising compositions are inspired by the rarefied spirit and ingredients of vintage perfume. However, as Barbara says, they are anything but ‘retro’. Avoiding dusty nostalgia, each scent smells exciting, vibrant, and bracingly new.

Etiket’s Director of Fragrance David Bernstein chatted with Barbara about how she manages this balancing act as ERIS’ Creative Director. Their conversation touched on her collaboration with star perfumer Antoine Lie, her artistic inspirations, and what sets her fragrances apart.

David Bernstein: You started your perfume journey collecting vintage perfume. What was it about that world that attracted you?

Barbara Herman: When I began delving into vintage perfume, I was taken by the complexity, sophistication, daring, overt eroticism, and sometimes gender-bending nature of many of the fragrances. The balance of high-quality natural ingredients with synthetics was there, too, even in some drug-store brands.

You could tell those fragrances took a while to create. They had a story to tell, and they took you on an unpredictable journey. Each was a little universe of its own, unlike any other. And since there were not a bazillion perfume releases in a year as there are now (sometimes from the same brand!) each new perfume was an event. This was before the so-called age of “industrial” perfumery, which began around the 1990s.

DB: What do you think these fragrances offered the wearer that typical contemporary fragrances don’t, or can’t? 

BH: I think it’s important to distinguish mainstream fragrances from niche fragrances — and real niche from ‘faux niche’. What the best vintage perfumery —  and truly niche perfume brands —  offer is the pure vision of the perfumer and/or creative director, along with an attention to the quality of ingredients.

So many mainstream brands now are chasing after what has sold well, or what market research has revealed is popular. It’s as if much of what’s on the market now has been placed there by an algorithm. That’s why real niche perfumery is where the less predictable perfumes are coming from. Don’t get me wrong — there are some major brands whose scents I love that don’t follow this formula, and some niche brands that are formulaic.

Ultimately, perfumers and creators in ‘true niche’ perfumery are doing their own thing. And you can smell the difference, the creativity, and sometimes, the quality of the ingredients. That model is closer to the one which produced the vintage perfumes I love.

DB: How have you achieved that “true niche” quality and creativity with ERIS?

BH: The ideas I have for perfumes are undiluted by marketing team interventions or cost-cutting, profit-maximizing measures. The ingredient story, the personality, the emotional impact I want, are all directly realized through Antoine Lie’s incredible compositions. If people think ERIS fragrances are quirkily intriguing and smell amazing — it’s all I could hope for.

And since Antoine became an independent perfumer in 2019, he is now working with smaller, more luxurious perfume labs such as Atelier Fragranze Milano and L’Atelier Français des Matières in Annecy, France. These labs provide ingredients like the in-house tinctured, authentic ambergris and the luxe cacao in “Mxxx.”, as well as the French immortelle in “Scorpio Rising”. We have access to the kinds of ingredients that just would not be possible to use on a mass scale.

In the case of the animalic ingredients which I discovered in vintage perfumery — like civet, castoreum, or deer musk — it’s usually not ethical to use the real stuff, because of the suffering and harm caused to the animals those ingredients come from. This is not something I lament the loss of, but I did fall in love with that category of vintage perfume for the warmth, depth, and mystery they provided. So ERIS’ fragrance “Mxxx.” does use a couple real animalic ingredients (ambergris and hyraceum) that are naturally expelled from animals, so sperm whales and hyraxes are not harmed or disturbed in any way. In the case of ambergris, it’s so expensive that only a tiny percentage of brands are using the real stuff anyway.

DB: ERIS is named for the Greek goddess of troublemaking and disruption. What do you consider disruptive or troublemaking about ERIS perfumes? And what is the one ERIS fragrance which exemplifies this the most? 

BH: Fragrances are like faces. Some have a symmetrical, conventional beauty that is pleasing but easily forgettable. And then there’s the interesting kind, with something off or unusual about them that memorably intrigues you. 

I love wild fragrances that get lodged in your memory, usually because of some odd, extreme, or over-the-top quality. It could be an unusual or overdosed ingredient or a disturbing (unconsciously or subliminally) but sexy animalic quality. Something that stands out perhaps as disturbing at first can be addictive later, like an acquired taste. Children, for example, don’t tend to eat raw oysters, bitter vegetables, or stinky cheeses. But adults realize that the acquired taste is often the most satisfying one.

Each ERIS fragrance offers olfactive qualities more mainstream fragrances would want to edit out. But probably the most representative of troublemaking or disruption is “Ma Bête”, part of the Beauty and the Beast trio from 2016.  

If you’re looking for a fragrance you can wear to work or in a casual setting without causing a “disturbance in the Force” (to quote Obi-Wan Kenobi), “Ma Bête” is not it. It’s overdosed with animalic notes (redolent of intimate moments, shall we say) entwined with indolic florals and intense spices and resins. It’s the anti-Office Scent, the anti-clean scent. And people either love it or hate it, sometimes both at once! If you want to cause trouble, or get into some trouble on a night out, “Ma Bête” is perfect. I’ve never not had an ‘interesting’ night out when wearing “Ma Bête”, let’s put it that way!

DB: How did you start collaborating with perfumer Antoine Lie? Why did you choose him specifically?

BH: I’d admired Antoine’s creations for a while before I had the idea of creating a brand. He was one of the perfumers I interviewed for the “Scent Visionaries” chapter of my book, Scent and Subversion: Decoding a Century of Provocative Perfume (Lyons Press: 2013). I spoke to him about how he translated the perfume brief for Etat Libre d’Orange’s notorious “Sécrétions Magnifiques”.

I love the daring and emotionality of his work, its ability to be rooted in classical perfumery while taking off into wild, uncharted territory. At the same time, his work is beautiful and never just weird for its own sake. After the book came out, I approached him about working with me and he said yes!

DB: My understanding of vintage perfumery is that it was heavily divided along gender lines. Am I correct in this assumption? 

BH: What’s interesting is that even within gender marketing in vintage perfumery, there was no fixed or stable sense of what ‘masculine’ or ‘feminine’ was supposed to smell like. That was the big revelation which inspired my book Scent and Subversion. 

Some of the most popular perfumes of the 1920s, 1930s, and 1940s which were marketed to women, for example, are what now would be considered ‘masculine’ – leather, tobacco, and animalic or ‘dirty’ perfumes. And although Guerlain’s landmark “Jicky” was made for women, men loved it and wore it. I loved finding out, for example, that Marlon Brando’s signature scent was “Vent Vert” and Keith Richards wears Jean Patou’s “Joy” under his armpits — both floral scents marketed to women.

Scent allows you to subvert gender boundaries without the kind of social penalties you might get with fashion choices. In high school, I wore the men’s fragrance “Grey Flannel” not to be an edge lord, but because I liked it! And unlike the forbidden items I wore that violated my school’s dress code, no one tried to stop me from wearing men’s cologne! Much of the world may still balk at gender fluidity in fashion, but for most perfume lovers, wearing what you like takes precedence over rigid binary gender rules.

As I write in Scent and Subversion,

“[C]ycles of taste [in perfume] mirror the arbitrary and ever-shifting role of gender in perfume – the idea that certain scents are either masculine or feminine. If men wore violet perfumes in the nineteenth century and women wore tobacco and leather perfumes in the 1930s – styles whose ‘gender’ has since been reversed – this seems like more proof in perfume form that gender, like perfume, is fluid, culturally constructed, and wearable in multiple forms on variable bodies.”

DB: Is this why you were driven to create two genderfluid perfumes (Mx. and Mxxx.) which deliberately evade gendered associations? 

BH: “Mx.” (2017) and “Mxxx.” (2019) explicitly pay homage to a gender revolution that was really taking hold around 2015. That was the year ‘Mx.’ (pronounced ‘mix’), the gender-neutral title which replaces ‘Mr.’, ‘Ms.’ And ‘Mrs.’, entered the Oxford English Dictionary.

Both of those fragrances play with the idea of gender fluidity by being both for men and women and neither for men nor women. I loved the idea that the “Charlie” perfume in the 1970s celebrated a political movement — the Women’s Movement — and I wanted to do something similar for the intense re-thinking of binary gender that was (and is) taking place.

DB: Who from the world of perfume do you most admire, either from the past or the present?

BH: Germaine Cellier, Edmond Roudnitska, and Bernard Chant come to mind first, but there are so many. And I admire many contemporary perfumers as well. Perfume is such an interesting art and it’s evolving.

DB: And what about from the world outside of perfume?

BH: I admire artists who take risks to create their vision — Lynn Ramsay, Chantal Akerman, Kara Walker, Amy Winehouse, Diane Arbus, Nan Goldin, Cat Power, Lydia Davis, Ocean Vuong, John Fahey, Terrence Malick, and so many others. I admire journalists and activists who take risks to expose and right wrongs. And I admire everyday people who survive through tough things. 

Discover and shop ERIS Parfums on Etiket.ca!

Skin Care

Vintner’s Daughter Q&A: Active Renewal Cleanser

Vintner's Daughter has unveiled their latest skincare innovation: Active Renewal Cleanser. Find out what makes it a game changer for your skincare routine.

Active Renewal Cleanser, the latest addition from award-winning brand Vintner’s Daughter has arrived, adding to their line of simple, minimalist skincare. Four years in the making and their third product launch in ten years, we are excited for you to discover this face wash like no other. Founder April and her team answered some of the most asked questions about their newest skin-beautifying formula.

Keep on reading to learn more about Active Renewal Cleanser and how to incorporate it into your daily routine.

Q&A WITH VINTNER’S DAUGHTER

WHAT MAKES ACTIVE RENEWAL CLEANSER DIFFERENT?

APRIL & TEAM: “This innovative formula not only thoroughly cleanses, but also invigorates the skin so that it is more healthy, PH balanced, more plump, clear, and bright. It’s hard to put into words, but it just feels renewed and energized with each cleanse.”

WHY CLEANSER NOW?

APRIL & TEAM: “The short answer is that we heard you. We often ask what products you want to see next and the first amongst them has always been cleanser. We too felt that there was not a formula that lived up to our standards of performance, quality and craftsmanship. So we spent nearly four years formulating Active Renewal Cleanser.”

WHAT MAKES IT A 2-IN-1 CLEANSER?

APRIL & TEAM: “At the heart of the formula is Vintner’s Daughter Phyto Radiance Infusion™ which harnesses the power of full-spectrum water and oil-soluble solutions to thoroughly and gently cleanse the skin with every use.”

WHICH SKIN TYPES ARE BEST FOR ACTIVE RENEWAL CLEANSER?

APRIL & TEAM: “Active Renewal Cleanser benefits all skin including blemish-prone, sensitive, dehydrated and/or mature skin. Best results when used daily morning and night.”

WHAT IS THE ROUTINE?

APRIL & TEAM: “Adding Active Renewal Cleanser before you use Active Treatment Essence and Active Botanical Serum ensures your skin has all it needs to be healthy and radiant.”

HOW DO YOU APPLY ACTIVE RENEWAL CLEANSER?

APRIL & TEAM: “For best results, use daily morning and evening. After splashing cool water on your face, dispense 2-3 pumps into your hands. Apply to your face and neck. Rub in a circular motion to create a rich foaming action for 30-60 seconds. Rinse thoroughly. For a beautifully simple routine, follow with Active Treatment Essence and Active Botanical Serum.”

I AM NOT GETTING A LOT OF FOAM WHEN USING ACTIVE RENEWAL CLEANSER. IS THAT NORMAL?

APRIL & TEAM: “Not only is it normal but it is better for your skin that a cleanser does not create foamy bubbles. Proper pH balance in the skin is something that is often overlooked for the sake of a showy, foamy or bubbly cleanse. We describe our formula as gently foaming—the result of combining the nutrient-rich formulation with a small amount of water and then moving it around your face.”

IS THERE FRAGRANCE ADDED TO ACTIVE RENEWAL CLEANSER?

APRIL & TEAM: “There is no fragrance added to Active Renewal Cleanser — everything you smell is natural whole plants.”

HOW LONG UNTIL I SEE RESULTS WITH ACTIVE RENEWAL CLEANSER?

APRIL & TEAM: “Most individuals see a visible improvement in their skin within days. Because of our whole plant nutrition, results will increase over time.”

HOW LONG WILL A BOTTLE OF ACTIVE RENEWAL CLEANSER LAST?

APRIL & TEAM: “The 115ml bottle of Active Renewal Cleanser will last approximately 40 days with AM/PM application. It will last approximately 80 days if used once a day.”

WHAT IS ACTIVE RENEWAL CLEANSER’S SHELF LIFE AND STORAGE?

APRIL & TEAM: “Once opened, the shelf life is 12 months. Proper storage and care of your Active Renewal Cleanser includes keeping it away from extreme temperatures (cold or hot) and keeping it out of direct sunlight.”

IS ACTIVE RENEWAL CLEANSER TESTED ON ANIMALS?

APRIL & TEAM: “Active Renewal Cleanser is vegan and is not tested on animals.”

IS ACTIVE RENEWAL CLEANSER SAFE FOR USE DURING PREGNANCY?

APRIL & TEAM: “It is always best to consult your doctor when using any active product, but there are no ingredients that have contraindications for pregnancy.”

Active Renewal Cleanser
VINTNER’S DAUGHTER

Shop all Vintner’s Daughter products at Etiket.ca.

Reviews

The Etiket Team’s Current Favourites

We're rounding up what Etiket offerings our talented and knowledgeable team members have fallen in love with recently.

We’re rounding up what Etiket offerings our talented and knowledgeable team members have fallen in love with and we are thrilled to share their current must-haves! Spanning categories such as skincare, hair care, body care, fragrance and more, let’s dive into what has stolen everyone’s heart, shall we?

MAX
Fragrance Specialist

Pentimento EDP by Jorum Studio

Pentimento sweeps me off my feet every time with its rich, decadent character. For me, it’s like putting on a cashmere knit. Carob, rum and tonka bean absolute with vanilla, hazelnut and tobacco flower are all good reasons to grab it whenever the temperatures drop.

Cuir Velours EDP by Naomi Goodsir

On my skin, Cuir Velours offers a dark intermingling of tobacco and leather, with the sweet notes of rum and immortelle. Okay, understandably, I love the rum and tobacco notes. The surprising character of the leather charmed me immediately and accompanies me when I want to catch the eye.

Purifying Cleanser by Tata Harper

In the evening, I apply and massage this melt-in texture cleanser onto my skin and let it sit for a few minutes, like a quick mask. The texture, which changes from a gel to a fine oil, is so satisfying and the textured herbal and ginger notes immerse me in a deep moment of relaxation. I always take the opportunity to give my face a full body massage even when it’s only 9 p.m. and my bed is already calling my name!

Radiance Serum by Vivier

I can’t get enough of this serum, which I apply after cleansing and toning my skin. Its formula, rich in vitamin C, arbutin and resorcinol, gives me an instant glow, evens out my complexion and works over the long term by allowing my skin to age beautifully! It was suggested to me by Naomi (from the Etiket team, and I thank her!).


JORDANNA
Holistic Aesthetician 

Tamarindo EDP by Memo

Tamarindo from Memo is the perfume I’m loving right now. It reminds me of escaping winter in Canada and heading to the beach in Costa Rica. A blend of pineapple, vanilla, bergamot and patchouli makes this scent warm and wild.

Polly Plum Comforting Body Cream by Pai Skincare

Polly Plum from Pai is a calming and hydrating body lotion that I love for winter. It’s fast absorbing on the skin and easy to apply in the morning. This is a wonderful product to help protect the skin in colder weather. For those who suffer from itchiness and inflammation (eczema/psoriasis), this is THE product for you!

Rahua Scalp Exfoliating Shampoo

Rahua’s Scalp Exfoliating Shampoo is my current hair obsession. When treating our hair we need to treat our scalp for optimal hair health.

HydraFacial MD JLo Glow

Our new HydraFacial MD JLo Glow is my new spa treatment obsession. The only HydraFacial to firm and restore the skin, using olive leaf extract and niacinamide along with many other ingredients to make your skin brighter, tighter, nourished and plumper.


THOMAS
Boutique & Spa Assistant Manager 

Tihota EDP by Indult

My favorite scent is Tihota EDP by Indult. I love mixing it with Coccobello EDP by Heeley. They remind me of where I was born and the good times I had on the beach.

Botanical Body Nectar by Huna

I love Huna’s Botanical Body Nectar. I love the flowery smell. It moisturizes my very dry skin well and besides being natural, the container is a really good size for its very small price.

Leave-In Treatment by Rahua

I use this treatment every night in large amounts to moisturize my dry hair, and in the morning in smaller amounts to keep my hair moisturized all day and to help with styling. Thanks to this product I am surprised how beautiful my hair looks even after bleaching.

Tata Harper Etiket Signature Facial (with our aesthetician Samuelle!)

I love natural products, and Tata Harper’s scents help me relax during my treatments. Moreover, Samuelle is very gentle and concerned about our well-being.


CLAUDIA
Beauty & Fragrance Advisor

Cow Extrait de Parfum by Zoologist

This is such a cozy scent that can be worn in summer or winter, in daytime or nighttime. It paints a picture of a cozy Sunday afternoon on a white couch with a fluffy blanket, with the windows open and the faint fresh smell of the prairies. It is all the beauty of the feeling of nature and being in the outdoors and nothing else. The artistry of the bottle adds to that warm feeling as well.

Superkind Bio-Shield Face Oil by Tata Harper

My favourite beauty product of the moment is the new Bio-Shield Face Oil by Tata Harper. It has all the luxury experience of the other Tata Harper products, but with a more sensitive touch. The oil is perfect for any skin condition without having to worry about any type of reaction. I personally have been using it twice a day and have seen an improvement in my skin.

The TOHI Scalp Serum by BeautéJaponica

My current favourite hair product is the new TOHI Scalp Serum from BeautéJaponica. I appreciate the concept of scalp health intersecting with self-care and the brand taking time to make a video on how to properly massage the scalp to get the most out of the serum!

HydraFacial MD JLo Glow

My favourite spa treatment is the HydraFacial MD JLo Glow. HydraFacials completely change the look of your skin and promote healthy cell regeneration, in combination with the glow… the results are incredible!


MARIE-FRANCE
Boutique & Spa Manager

Room Service EDP by Vilhelm Parfumerie and Sunshine Woman by Amouage

I hesitate between these two as they both give me an inexplicable feeling of peace with the gourmand, fresh citrus and violet of Room Service and the white tobacco, blackcurrant and almond of Sunshine Woman. For me, these are PERFECT scents. They are also very chic for a night out.

Refreshing Cleanser by Tata Harper

Tata Harper’s fresh grapefruit & aloe cleanser kicks off my evening beauty routine. It is perfect for dry skin and you only need a small amount. I really like the smell, and followed by Tata’s Hydrating Floral Essence, it’s perfect!

Ocean Mist Volume Shampoo by Sachajuan

For hair care, I’ve been using Sachajuan for over a year.
It is sulphate free, concentrated and smells divine. Perfect for coloured hair, the Ocean Mist Volume Shampoo protects the hair well. I’m never disappointed with this line, even the Shine Serum is great.

Tata Harper SuperNatural Facial

For the ultimate spa experience: Tata Harper’s SuperNatural Facial. To fully unwind, Tata’s facials and body treatments are a must. The enveloping maneuvers and calming scents take us elsewhere. There is nothing better than receiving a treatment to calm the body and mind.


NAOMI
Beauty & Fragrance Advisor

Vital Unifier by Nuori

This refreshing mist toner is the newest addition to my skincare routine. I love it because it is gentle and nourishing. Chock full of antioxidants, the Unifier revitalizes all skin types and offers a soothing feeling. I love that it can be used as a toner, and as a hydrating mist during and after makeup application. I love recommending this to clients who are looking to add a multi-functional toner to their routine.

Nurture Treatment by The Hair Routine

Hands down the yummiest hair treatment that can be used in-shower or as a treatment on dry hair to tame flyaways and prevent split ends. It nourishes the scalp and hair to yield unparalleled luminosity. This treatment can be used by both men and women who are interested in an easy-to-incorporate step for their haircare routine.


MICHELLE
E-Commerce Manager

Paradisi Extrait, Nectary EDP and Pony Boy Extrait by Jorum Studio

Jorum Studio looks great and smells even better. Paradisi, Nectary, Pony Boy… Impossible to choose just one!

The Discovery Kit by Dr. Barbara Sturm

Dr. Barbara Sturm’s skincare system is all about simple yet effective products. The Discovery Kit is the perfect introduction to the wonders of this brand!

Chiffon Styling Mousse by R+CO 

R+CO Chiffon gives hair the right amount of hold and movement that lasts. Added bonus: the bottle looks great on your countertop!

HydraFacial MD Signature

The HydraFacial provides immediate visible results: clear, plump skin and that youthful glow we all strive for!


STEVE
VP Operations

The Cream by Augustinus Bader

Simply put, this face cream moisturizes a lot without feeling heavy. It’s a refreshing, yet deeply hydrating luxury cream.

Misfit EDP by Arquiste

I love this decadent, elegant patchouli fragrance. It smells incredible and is a scent I get complimented on every time I wear it.

Scalp Therapy by Revivogen

If you are experiencing hair loss, this is a safe and effective topical solution for thinning hair, formulated with nature’s most powerful ingredients for thicker, fuller, and healthier hair.

The Men’s Facial by SkinCeuticals

This treatment is designed to renew your skin, clean up those blackheads and soothe razor burn and ingrown hairs. You will be able to take on the world after this treatment.


NATALIE
Marketing Assistant

Berlin EDP by Gallivant

Berlin is one of those scents that instantly transports me back to a summer vacation travelling Europe. If you are a fan of citrus, you have to give this one a sniff!

Eyelash & Eyebrow Enhancing Serum by RapidLash

I love this product from RapidLash. I have been using this lash and brow-enhancing serum on and off for the last few years, and anytime I start using it again, my lashes and brows look more defined and elongated within a couple of weeks of daily use.

Phyto Corrective Gel by SkinCeuticals

The SkinCeuticals Phyto Corrective Gel is amazing if you have skin that is prone to redness. It feels instantly soothing and I really enjoy the calming effect it provides prior to applying my moisturizer.

Tata Harper Clarifying Facial

This a great treatment for those with congested and acne-prone skin in need of a total reset that won’t aggravate the skin.


KARINE
Marketing Director

Tri BioBotanical Revival Masque by Environ and Supreme Moisture Mask by Nuori

During winter, my skin needs both exfoliation to reveal its luminosity and hydration to give it a beautiful glow and dewy look. Once or twice a week, or before a night out or a special event, I like to combine Environ’s Revival Masque, also known as the “Facelift in a Jar” since it really helps improve the overall appearance of skin (it makes it smoother, firmer, more even, brighter and tighter) with Nuori’s Supreme Moisture Mask, which helps soothe, plump and hydrate the skin. It can even be left on overnight if desired.

Dallas Biotin Thickening Shampoo and Conditioner by R+CO

At the start of winter, because of drier air, having to wear a hat, etc., I was experiencing static hair. Having your hair stand up straight and be unmanageable is quite the annoyance. I had to adjust my hair routine with a shampoo and conditioner duo that is more moisturizing by R+CO. Since I prefer added volume, I opted for the Dallas collection. I also incorporate a mask routine from The Hair Routine to keep my hair as healthy as possible. My hair problems were instantly fixed.

Aventus for Her EDP by Creed

I recently fell in love with Aventus for Her by Creed, newly landed at Etiket. Although very different from my usual signature scent (Molecule 01 by Escentric Molecules), this fresh and floral scent, inspired by some of the most powerful women in history (empresses and queens and heads of state who were Creed customers) and modern women who are both imposing, resolutely feminine and assertive, is most addictive.

HydraFacial MD and Intraceuticals Oxygen Treatment

During my last few spa visits, Ivy combined two of my favourite treatments: the HydraFacial MD and the Intraceuticals Oxygen Treatment for hydrated, plumped and luminous skin. Treat yourself to a facial to feel revitalized or before an event for an instant lift.


SIMON
Founder

Retexturing Activator and Triple Lipid Restore by SkinCeuticals

I am rediscovering the Retexturing Activator for my night time routine from SkinCeuticals – Cleanse, Tone, Retexturing Activator – another layer of toner and then Triple Lipid Restore. It exfoliates AND gives me that extra layer of hydration that I want in the cold dry winter.

Control Flexible Paste by R+CO

I am not someone who spends a lot of time on my hair. As they say, a little dab will do you and I can put it in damp hair and be done, or for some extra lift blow dry when I want to have that Harry Styles vibe. Harry may not think so though….

Original Vétiver EDP by Creed

This takes me back to when I was 16 and I would spray my brother’s Eau Sauvage on before sneaking into the disco – don’t forget, this was 1979! The Creed Vetiver is a beautiful fresh scent that holds its own; classic or not!

Tata Harper Treatments

It is always a Tata Harper facial – any one of them! From the minute it starts – breathing in the aromatic scents, the masks, until the final massage and layer of cream – I know I am going to come out relaxed and see a difference in my skin and in me!


ÉDOUARD
Beauty & Fragrance Advisor

V-STAT Advanced Repair Gel by Vivier

I use this healing gel from Vivier enriched with Polyamide-DAB when my skin is irritated by the use of retinol, or by extreme cold. I use it as the last step in my routine. It is also an effective treatment for chapped lips with the anti-aging benefits of Polyamide-DAB.

C&E Advanced with Hexylresorcinol and Silymarin by PCA Skin

PCA’s Pure Vitamin C Antioxidant Serum is our most concentrated serum with 20% ascorbic acid, 5% tocopherol (vitamin e) as well as hexylresorcinol which is a fantastic ingredient for pigmentation spots & irritations. Clinical studies have shown that 0.5% hexylresorcinol is as effective as 2% hydroquinone. The addition of silymarin makes it an excellent choice for acne-prone skin.

Multi-Bioactive Mela-Prep Lotion by Environ

I love using this as a toner after my cleanser. It targets pigmentation spots and acne scars. It combines the power of niacinamide for its sebum-regulating effects, alpha arbutin for its skin-lightening properties, and undecylenoyl phenylalanine, a derivative of phenylalanine, an important amino acid for slowing down melanin production.

Complete Anti-Pollution Spritz by Environ

I love using this anti-pollution spray to protect my skin from the harmful effects of the sun and urban pollution. Combining an algae complex including chlorella, as well as a vitamin C derivative.

Fragrance

Travelling with Perfume

We think that travel fragrances need to possess two important aspects... Three of our brands happen to do both exceptionally well.

No matter where you’re travelling, it can be hard not to feel a bit adrift. Spraying on a fragrance can help center yourself, and add an invisible festive flourish to help make your time away feel that much more special. 

We think that travel fragrances need to possess two important aspects — balanced, versatile formulas and convenient packaging. Three of our brands happen to do both exceptionally well.

Gallivant

Gallivant fragrances are not only inspired by travel but are the perfect travel companion. They’re breezy, energetic and gorgeously polished while being relaxed enough not to totally dominate the vacation. Their entire collection is available in 30 ml bottles, and they even produce a fun discovery set of 2 ml samples (suitably called “The Nomad”). 

We recommend: 

NAPLES EDP
Gallivant
Poetic sea spray and church incense for a holiday by the sea.
BERLIN EDP
Gallivant
Super cool black tea and pink pepper for urban exploration.

Escentric Molecules 

These all-purpose compliment factories can adapt to any skin and situation. Their ultra-minimalist formulas make them feel less like perfumes and more like spraying on an extra layer of yourself; perfect for feeling comfortable in new environments. The best part? Their 30 ml travel sizes come in chic, futuristic metal cases for ultimate luggage peace of mind. 

We recommend: 

MOLECULE 05 EDT30 ML ALLOY CASE
Escentric Molecules
Soothing velvety cashmeran for a pampered getaway. 
MOLECULE 03 EDT30 ML ALLOY CASE
Escentric Molecules
Energizing green vetiver for a scenic hiking trip.

Arquiste

Arquiste makes fragrances that transport you across time and space. Their luxurious compositions are so evocative it seems you could walk right inside them and explore. However, they remain balanced and wearable, with a light touch of old-school elegance, and their bestselling scents are available in ultra-portable travel vials. 

We recommend: 

SYDNEY ROCK POOL EDP – TRAVEL SIZE 7.5 ML
Arquiste
Coconut and driftwood for lounging poolside (or oceanside). 
NANBAN EDP – TRAVEL SIZE 7.5 ML
Arquiste
Coffee, resins and sophisticated spices for a cultural excursion. 

Shop all discovery sets and travel sizes at Etiket.ca!

Fragrance

Etiket’s Fragrance Favourites of 2022

A look at the Etiket team's most-loved fragrances from the past year.

This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent. 

This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets. 

As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?

Want to try our 2022 Fragrance Favourites? Discover the Sample Pack here.

Light

Pony Boy Extrait de Parfum
JORUM STUDIO

Edinburgh perfumer Euan McCall is a virtuoso at capturing the wild textures of his unusual ingredients as if frozen in a strange still life. In his newest, tart rhubarb becomes a bewitching fog, cheekily caressing driftwood and pink lotus flowers, imploring another sniff.
London Funk EDP
VILHELM PARFUMERIE

The name is correct: this scent starts green and funky. But amidst the chaotic party of this avant-garde opening, a blissful, sexy-cool ambergris drydown is sneaking up on you, ready to steal your heart. 
Paragon EDP
INITIO PARFUMS PRIVÉS

A burst of juicy plum mingles with soothing palo santo and sage, the whole affair sluicing over polished sticks of sandalwood. A potion of confident ease, and a refreshing new take Initio’s signature magnetism.
Like This EDP
ETAT LIBRE D’ORANGE

This collaboration with Tilda Swinton finds the everyday smells of her highland cottage (and the breathtaking views outside) merging into a weightless, ecstatic dance of candied ginger, wildflowers, and singing earth. A textural marvel, and one of our perfume director’s all-time favourite scents. 
Ibiza Nights EDP
CARNER BARCELONA

An unapologetic sex bomb laughing in the face of “bad taste”, this perfectly-constructed signature pours glamourous sun-soaked florals over pear and vanilla and parties like it’s 1999. We love it.

Shadow

Indigo Smoke EDP
ARQUISTE

Cool mountain air at dusk, sparkling fireflies of freshness and an urgent waft of crisp pine smoke, billowing in softly over hours. This modern masterpiece unfolds like clockwork, overflowing with poetry, place, and a cinematic elegance.
Plum in Cognac EDP
SCENTS OF WOOD

A deeply pleasurable hug of scent, with wood-barrel-infused organic alcohol anchoring all that plummy, boozy, sophisticated gourmand depth. Smells inescapably familiar yet not quite like anything else.
Ambre Chromatique Extrait de Parfum
MAISON CRIVELLI

Amber and vanilla get their groove back in this colourful, hypnotic ode to luscious, off-dry warmth. Another addictive, forward-thinking work from “Ganymede” perfume star Quentin Bisch.
Musc Amarante EDP
L’ARTISAN PARFUMEUR

The delightfully bonkers premise of a collection inspired by garden vegetables reached its apex in this earthy, serene, strangely wearable pairing of white musk and beetroot. Its beauty, and versatility, just might surprise you.
Haltane EDP
PARFUMS DE MARLY

A sumptuous harmony of oud, leather and spice, vividly modernized with a kiss of sugary praline. This fragrance has all the refined luxury we expect from Parfums de Marly with added richness and a rugged edge.
2022 Fragrance Favourites Sample Pack
ETIKET

This set includes 10 samples of 0.7 ml each of our Top 10 Fragrance Favourites of 2022, packaged in glass vials with wand applicators.

Fragrance

Best-Selling Fragrances & Discovery Sets of 2022

Discover the most popular fragrances and discovery sets at Etiket in 2022!

Curious about which fragrances our clients were loving most in 2022? Below, you’ll find a ranking of some client favourites by units sold. And while the most popular scents aren’t necessarily the perfect ones for everyone, we can certainly understand why these ten have captured the imagination of fragrance lovers across Canada. 

Top 10 Fragrance Best-Sellers

1 – Molecule 01 EDT
ESCENTRIC MOLECULES

The original skin-enhancing wonder scent.
2 – Ganymede EDP
MARC-ANTOINE BARROIS

A fresh, futuristic and unforgettably luminous take on leather.
3 – No 02 L’Air du Désert Marocain EDT
TAUER PERFUMES

The never-ending cult sensation submerges you in waves of intoxicating spice.
4 – Passage d’Enfer EDT
L’ARTISAN PARFUMEUR

A whisper of mysterious incense, rendered with the delicacy of a haiku. 
5 – Tihota EDP
INDULT

Vanilla in its deepest, richest, most utterly delicious form.
6 – Luna EDT
PENHALIGON’S

A fresh floral twinkle in a summer night sky.
7 – Love & Crime EDP
EX IDOLO

A surprisingly complex elixir of cake-frosted intrigue.
8 – Hibiscus Mahajad Extrait de Parfum
MAISON CRIVELLI

Tart, indulgent, and as dazzling as a priceless jewel.
9 – Sunset Hour EDP
GOLDFIELD & BANKS AUSTRALIA

A peachy daydream of ambrosial summer love.
10 – Delina Exclusif Extrait de Parfum
PARFUMS DE MARLY

Marie Antoinette’s charm at its most opulent and indulgent.

Top 5 Fragrance Discovery Sets Best-Sellers

1 – Portraits Scent Library
PENHALIGON’S

This top-shelf collection from our bestselling brand has a deep and elegant signature for every taste. 
2 – Journey Book Discovery Set
MEMO

These whimsical, luxurious fragrances are inspired by the sights, sounds and smells of globe-trotting adventure. 
3 – Fragrance Discovery Set
ESCENTRIC MOLECULES

Explore all five original series of this revolutionary minimalist fragrance line and let the compliments start rolling in. 

4 – Short Story Collection
IMAGINARY AUTHORS

Portland’s iconically playful perfumery takes fragrance off its stuffy pedestal and into evocative new corners of the imagination.

 

5 – Discovery Set
VILHELM PARFUMERIE

Hedonism was never so approachable, modern and fun as in the delicious daydreams of social-media sensations Vilhelm Parfumerie.
Skin Care

Top 10 Spa Treatments of 2022

Here are the most popular treatments offered at our spa this past year.

Spa treatments are an integral part of Etiket. All of our treatments are designed to work in synergy with the products we offer. They are part of the equation to complement any at-home routine and maximize desired results and skin care goals. In fact, this year, to meet the ever-increasing demand of our clientele, we have expanded our spa by offering 4 treatment rooms.

Here are the most popular treatments offered at our spa in 2022.

HydraFacial MD®: For Congested & Acneic Skin

This treatment combines the HydraFacial MD® with extraction as well as using Blue Light Therapy. Blue Light Therapy is used to help penetrate through the deepest layer of the skin and directly target acne-causing bacteria. This treatment can help rebalance, disinfect, and normalize the bacteria under your skin.

Learn more here.

Tata Harper: Etiket Signature Facial

Intensify the results with a totally personalized facial that focuses on the concern of your choice, either: hydrating, clarifying or detoxifying. Treat your skin to a one of a kind experience using 100% natural, high-performance formulas with a customized mask and techniques that are tailored to your concerns. A nourishing and therapeutic face massage leaves you with a totally refreshed, healthy-looking complexion. 

Learn more here.

HydraFacial MD®: Brightening

Awaken dull skin with the HydraFacial MD® Brightening Treatment featuring the Britenol® Vortex-Booster™. Specially formulated to target dark spots and sun damaged areas this treatment is clinically proven to leave skin glowing with a more even complexion. This treatment combines the HydraFacial with specific brightening serums as well as Red Light Therapy. Red Light Therapy helps enhance cellular metabolism, accelerate the repair and renewal of damaged skin cells, and stimulate the production of collagen. In combination, this treatment can lead to improved skin texture and firmness.

Learn more here.

Tata Harper: Superkind Facial

Designed for reactive, sensitive, damaged skin, this calming, restorative facial delivers a nutrient rich elixir which fortifies the skin’s barrier. This facial includes a Gua Sha Lymphatic Massage that has a soothing effect to stabilize particularly delicate and fragile skin.

Learn more here.

SkinCeuticals: The Renew Facial

Including a gel peel, this treatment is designed to minimize the appearance of surface lines, smooth out rough skin texture, clear acne and fade hyperpigmentation. For optimal results, we suggest a series of 4 – 6 sessions or in combination with other cosmetic procedures.

Learn more here.

HydraFacial MD®: Rebuilder

Developed to address the advanced signs of aging, this HydraFacial MD® treatment utilizes the REGEN-GF™ to deliver one of the highest levels of naturally occurring growth factors. Growth factors play a key role in maintaining healthy skin and in this formula they work hard to reduce the appearance for fine lines and wrinkles, improve skin tone and texture and help bring skin back to a more youthful state. Used in tandem with Red Light Therapy, the light therapy helps enhance cellular metabolism, accelerate the repair and renewal of damaged skin cells, and stimulate the production of collagen. In combination, this treatment can lead to improved skin texture and firmness.

Learn more here.

Intraceuticals: Rejuvenate Hydrating Treatment

This skin-quenching treatment provides the ultimate in intense hydration. Perfect for all skin types, the Rejuvenate Professional Serum contains vitamins and antioxidants that dramatically fit, tone and hydrate your skin. 

Learn more here.

Environ: The Enhanced Vitamin Infusion Treatment with the DF Machine

Environ’s Vitamin Infusion Treatments combine the power of Environ scientifically advanced skin care products with the innovative technology of iontophoresis and sonophoresis through the use of the Environ Ionzyme® DF Machine. This technology, based on the use of sound waves and electrical currents, maximizes the efficacy of their vitamin therapies by increasing the penetration of the active molecules into the skin up to 40 X better than topical application alone. The result is smoother, healthier-looking skin. 

Learn more here.

Tata Harper: Sculpting Facial

The anti-gravity skin lift. Indulge your skin with the ultimate facial experience. This lavish treatment pairs the height of green biotechnology with a cupping facial massage technique to firm and lift the look of your skin, while a rejuvenating neck and décolleté treatment helps instantly revitalized the skin with the glow of youth.

Learn more here.

Tata Harper: Teen Facial

A powerfully purifying treatment that thoroughly cleanses skin and refines pores. An invigorating blend of clarifying essential oils helps flush away impurities and balance oiliness to leave skin with a refreshed, deep-clean feel. This facial has a cooling effect on the skin and helps to leave skin looking clear and balanced. Please note, this treatment is for guests between the ages of 13 to 17 and they must be accompanied by an adult.

Learn more here.

Discover all of our Spa Services here.

To book an appointment, please click “Book Now” via our online booking feature at Etiket.ca, or call us at 514.687.3886.

Makeup

Top 10 Beauty Best-Sellers of 2022

From high-performing base makeup to pops of colour and products that provide that extra glow, we are covering the best in beauty of 2022.

When it comes to beauty, trends come and go but some products will always remain classics – think clean and luminous skin, tidy eyebrows, well-moisturized lips…

Most-Loved Beauty Products this Past Year

True Skin Concealer
ILIA
ILIA's Limitless Lash Mascara
Limitless Lash Mascara – After Midnight
ILIA
Un Cover-Up - RMS BEAUTY
Un Coverup Concealer
RMS BEAUTY
Multi-Stick in Whisper
ILIA
“Re” Dimension Hydra Powder Blush – French Rosé
RMS BEAUTY
Bronzer – Sunkiss
GLO SKIN BEAUTY
Eyelights Cream Eye Shadow – Strobe
RMS BEAUTY
Super Serum Skin Tint SPF 40
ILIA
The Impossible Glow
PAI SKINCARE
Brow Gel – Clear
GLO SKIN BEAUTY
Hair Care

Top 10 Hair Care Best-Sellers of 2022

Discover the top 10 most-loved hair care products of 2022.

Over the years, the demand for hair care products has continued to grow. In fact, many skincare lines are expanding their offerings to include a selection of hair and scalp care products… it just goes to show that skin care doesn’t stop at the hairline. Here are our top 10 hair care products of 2022.

Most-Loved Hair Products this Past Year

holi (locks) – Strengthening Hair Growth Serum
AGENT NATEUR
The Scalp Treatment
AUGUSTINUS BADER
Dallas Biotin Thickening Shampoo
R+CO
Television Perfect Hair Shampoo
R+CO
Hydration Detangler + UV Barrier
RAHUA
Voluminous Shampoo
RAHUA
Scalp Shampoo
SACHAJUAN
Balancing Shampoo
THE HAIR ROUTINE
Moisture Treatment
THE HAIR ROUTINE
Peppermint Shampoo
MALIN + GOETZ
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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.