Fragrance

Etiket’s Fragrance Favourites of 2022

A look at the Etiket team's most-loved fragrances from the past year.

This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent. 

This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets. 

As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?

Want to try our 2022 Fragrance Favourites? Discover the Sample Pack here.

Light

Pony Boy Extrait de Parfum
JORUM STUDIO

Edinburgh perfumer Euan McCall is a virtuoso at capturing the wild textures of his unusual ingredients as if frozen in a strange still life. In his newest, tart rhubarb becomes a bewitching fog, cheekily caressing driftwood and pink lotus flowers, imploring another sniff.
London Funk EDP
VILHELM PARFUMERIE

The name is correct: this scent starts green and funky. But amidst the chaotic party of this avant-garde opening, a blissful, sexy-cool ambergris drydown is sneaking up on you, ready to steal your heart. 
Paragon EDP
INITIO PARFUMS PRIVÉS

A burst of juicy plum mingles with soothing palo santo and sage, the whole affair sluicing over polished sticks of sandalwood. A potion of confident ease, and a refreshing new take Initio’s signature magnetism.
Like This EDP
ETAT LIBRE D’ORANGE

This collaboration with Tilda Swinton finds the everyday smells of her highland cottage (and the breathtaking views outside) merging into a weightless, ecstatic dance of candied ginger, wildflowers, and singing earth. A textural marvel, and one of our perfume director’s all-time favourite scents. 
Ibiza Nights EDP
CARNER BARCELONA

An unapologetic sex bomb laughing in the face of “bad taste”, this perfectly-constructed signature pours glamourous sun-soaked florals over pear and vanilla and parties like it’s 1999. We love it.

Shadow

Indigo Smoke EDP
ARQUISTE

Cool mountain air at dusk, sparkling fireflies of freshness and an urgent waft of crisp pine smoke, billowing in softly over hours. This modern masterpiece unfolds like clockwork, overflowing with poetry, place, and a cinematic elegance.
Plum in Cognac EDP
SCENTS OF WOOD

A deeply pleasurable hug of scent, with wood-barrel-infused organic alcohol anchoring all that plummy, boozy, sophisticated gourmand depth. Smells inescapably familiar yet not quite like anything else.
Ambre Chromatique Extrait de Parfum
MAISON CRIVELLI

Amber and vanilla get their groove back in this colourful, hypnotic ode to luscious, off-dry warmth. Another addictive, forward-thinking work from “Ganymede” perfume star Quentin Bisch.
Musc Amarante EDP
L’ARTISAN PARFUMEUR

The delightfully bonkers premise of a collection inspired by garden vegetables reached its apex in this earthy, serene, strangely wearable pairing of white musk and beetroot. Its beauty, and versatility, just might surprise you.
Haltane EDP
PARFUMS DE MARLY

A sumptuous harmony of oud, leather and spice, vividly modernized with a kiss of sugary praline. This fragrance has all the refined luxury we expect from Parfums de Marly with added richness and a rugged edge.
2022 Fragrance Favourites Sample Pack
ETIKET

This set includes 10 samples of 0.7 ml each of our Top 10 Fragrance Favourites of 2022, packaged in glass vials with wand applicators.

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Fragrance

Best-Selling Fragrances & Discovery Sets of 2022

Discover the most popular fragrances and discovery sets at Etiket in 2022!

Curious about which fragrances our clients were loving most in 2022? Below, you’ll find a ranking of some client favourites by units sold. And while the most popular scents aren’t necessarily the perfect ones for everyone, we can certainly understand why these ten have captured the imagination of fragrance lovers across Canada. 

Top 10 Fragrance Best-Sellers

1 – Molecule 01 EDT
ESCENTRIC MOLECULES

The original skin-enhancing wonder scent.
2 – Ganymede EDP
MARC-ANTOINE BARROIS

A fresh, futuristic and unforgettably luminous take on leather.
3 – No 02 L’Air du Désert Marocain EDT
TAUER PERFUMES

The never-ending cult sensation submerges you in waves of intoxicating spice.
4 – Passage d’Enfer EDT
L’ARTISAN PARFUMEUR

A whisper of mysterious incense, rendered with the delicacy of a haiku. 
5 – Tihota EDP
INDULT

Vanilla in its deepest, richest, most utterly delicious form.
6 – Luna EDT
PENHALIGON’S

A fresh floral twinkle in a summer night sky.
7 – Love & Crime EDP
EX IDOLO

A surprisingly complex elixir of cake-frosted intrigue.
8 – Hibiscus Mahajad Extrait de Parfum
MAISON CRIVELLI

Tart, indulgent, and as dazzling as a priceless jewel.
9 – Sunset Hour EDP
GOLDFIELD & BANKS AUSTRALIA

A peachy daydream of ambrosial summer love.
10 – Delina Exclusif Extrait de Parfum
PARFUMS DE MARLY

Marie Antoinette’s charm at its most opulent and indulgent.

Top 5 Fragrance Discovery Sets Best-Sellers

1 – Portraits Scent Library
PENHALIGON’S

This top-shelf collection from our bestselling brand has a deep and elegant signature for every taste. 
2 – Journey Book Discovery Set
MEMO

These whimsical, luxurious fragrances are inspired by the sights, sounds and smells of globe-trotting adventure. 
3 – Fragrance Discovery Set
ESCENTRIC MOLECULES

Explore all five original series of this revolutionary minimalist fragrance line and let the compliments start rolling in. 

4 – Short Story Collection
IMAGINARY AUTHORS

Portland’s iconically playful perfumery takes fragrance off its stuffy pedestal and into evocative new corners of the imagination.

 

5 – Discovery Set
VILHELM PARFUMERIE

Hedonism was never so approachable, modern and fun as in the delicious daydreams of social-media sensations Vilhelm Parfumerie.
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Makeup

Top 10 Best Launches at Etiket in 2022

Find out about all the best launches at Etiket in 2022!

The past year has been packed with new launches, with both new additions to some of our long-time favourite brands and new brands that were highly requested to be added to our roster by our clientele.

Best New Brand & Product Launches this Past Year

AUGUSTINUS BADER
DR. BARBARA STURM
Bon Matin Candle
ETIKET
Gentle Glow Tonic
NUORI
Phyto A+ Brightening Treatment
SKINCEUTICALS
Quintiserum
VIVIER
Liquid Powder Matte Eye Tint
ILIA
“Re” Dimension Hydra Powder Blush
RMS BEAUTY
Resurrection Girl Hydrating Mask
PAI SKINCARE
Resurfacing Body Serum
TATA HARPER
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In Love With Everything Review
Fragrance

In Love with Everything Review: Imaginary Authors Conjures Another Fragrance Fantasy

A journey beyond the "guilty pleasure."

Join us Friday, Dec. 2nd for an upbeat meet-and-greet with Imaginary Authors founder & perfumer Josh Meyer!

Chat with the perfumer, enjoy exclusive gifts with any Imaginary Authors purchase, and sip a signature cocktail inspired by “In Love With Everything.”

1826 Sherbrooke St. W, Montréal, QC
December 2nd, 5:00pm – 7:00pm

As you might know, each Imaginary Authors fragrance is framed as the scent of an imaginary novel. And to understand the pleasures of their newest fragrance “In Love With Everything“, it helps to look at a real-life work of art: the musical “Xanadu”. I’m not talking about the famously-failed movie musical starring the late, great Olivia Newton-John. Instead, this fragrance reminds me of the film’s surprise-hit Broadway musical adaptation.

You’ll be forgiven if you haven’t heard of either; the original “Xanadu” movie was famously bad. While the soundtrack by E.L.O. became a hit, its perception as a campy failure was so universal it heralded the end of glossy musical film productions for decades. On the other hand, “Xanadu: The Musical” was a 2007 Broadway adaptation which tried to capitalize on the delightful excess of its source material. It was a parade of deliberately over-the-top scenes and cheesy musical numbers, mostly performed on roller skates. The plot of the musical parodied the film’s preposterous storyline: a Greek muse helping a hunky artist to open an L.A. nightclub. It worked: the production was so committed to the joys of a guilty pleasure that it flew past irony and looped back around to life-affirming. While the original film inspired the Golden Raspberry Awards (which honour the “worst” of that year’s cinema), “Xanadu: The Musical” was nominated for a Tony for Best New Musical.

To us, this is what’s going on in “In Love With Everything”. The fragrance is an electrifying shot of eighties breakfast orange juice, raspberry jam, and intergalactic roses. Instead of elevating its ingredients, it exaggerates them for maximum pleasure. The result: a fragrance which flies past guilty pleasure and into something even more joyful. Once the tart, pulpy opening eventually dissipates like so much roller-disco fog, it reveals a glow-in-the-dark, arcade-birthday-party warmth. That warmth feels naggingly familiar, evoking the nostalgia of unnamed childhood sense memories. Is it the “stardust” note? Or perhaps the “tropical punch” accord? Impossible to say.

Aspects like these are called “fantasy accords” in the fragrance world, and are one of the trademarks of the work of Josh Meyer, the Portland-based perfumer who founded Imaginary Authors. They usually consist of a cocktail of synthetic molecules meant to evoke a place, texture, or even an emotion. Classic examples of this include “amber” (a fantasy accord imagining the scent of the fossilized resin, not to be confused with ambergris) and home scents which describe their scent as “clean linen” (an object which likely smells mainly like the laundry detergent it’s washed with, or even like nothing at all).

Including these accords in a list of notes doesn’t describe a fragrance’s actual ingredients so much as it offers another dimension of storytelling. Meyer often challenges you to imagine aromas that are tactile and conceptual: Fresh Tennis Balls (“The Soft Lawn”), Warm Sand (“Falling into the Sea”), Arpora Night Market (“Slow Explosions”), Baltic Sea Mist (“Every Sea a Serenade”), Orchard Dust (“Yesterday Haze”), Salvaged Shipwreck (“Whispered Myths”), First Kiss (“Sundrunk”), and even simply “???” (“O Unknown”). If a list of notes is like a Table of Contents for the fragrance, why not make the chapter titles as evocative as possible?

Like Meyer’s other scents, “In Love With Everything” achieves the sensation of entering a vivid imaginary world. The fragrance embodies the gleeful, spandex-futuristic visions of the early 80’s (or 90’s, for that matter – or any stretch of time when the sensory world could feel genuinely new). Maybe it even smells a bit like the feeling of surging adolescence. Either way, with its refreshing, mind-bending wearability, it shows “bad taste” doesn’t really exist and that a “guilty pleasure” is only a state of mind. After all, who can resist the pure, ecstatic, dopey joy of musical lyrics like these: 

 “I’m alive / and the dawn breaks across the sky / I’m alive / and the sun rises up so high / Lost in another world / Never another word / But what can I say? / I’m alive! / I’m alive! / I’m alive!”

IMAGINARY AUTHORS IN LOVE WITH EVERYTHING EDP
Imaginary Authors
IN LOVE WITH EVERYTHING
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Fragrance

Summer Scent Roundup

Our top 10 fragrances for summer transport you to destinations near and far.

As the world rediscovers the joy of travel, we decided to curate our summer sample pack with fragrances that not only are perfect for warmer weather, but also transport us to fascinating destinations around the world.

Whether evoking the coconut, vanilla and wild gardenias of the Seychelles, the coniferous mountain forests of Alberta, the yuzu-studded steam baths of Kyoto or the Victorian violet gardens of the United Kingdom, our picks for summer scents are a gateway to fragrant frontiers near and far, while also serving as the perfect scent pairings for sunny summer fun. 

Hiram Green
VIVACIOUS

Destination: Isle of Wright, United Kingdom

Violet purples. Lime green leaves. Sherbet oranges. Taffy pinks. Inspired by the candy-coloured gardens of the Victorians, for whom the violet was a particular treasure, this all-natural masterpiece swirls and dances with the indescribable, sweet and sour ecstasy of real flowers billowing in symphony on a seaside wind. 

Take a sniff and be transported to the Isle of Wight, an island off the southern coast of England where Queen Victoria built her summer residence, Osborne House. Walk the gorgeously manicured gardens of topiary and peak into the antique greenhouses, where fragrant rows of parma violets still grow.
Meleg
ARASHIYAMA

Destination: Kyoto, Japan

The air is thick with cool humidity as you stroll through the endless rows of a bamboo forest. Clad in wood and stone, a secluded “ryokan” inn beckons with the pleasures of an onsen; a volcanic steam bath of teal grey, misty water teeming with fragrant minerals. 

A remarkable scent illusion: a serene, deeply refreshing trip to the traditional hot springs of Kyoto’s Arashiyama Mountain, where whole yuzu fruit are tossed into the waters for an extra touch of citrus oil festivity. Notes of magnolia, tea and the most delicate cedar incense imaginable immerse you in gentle clouds of invisible steam. 
Monsillage
ROUTE DU QUAI

Destination: Rivière-Ouelle, Quebec

Named from an Algonquin word meaning “where rushes grown on the water’s edge”, the Kamouraska region of Quebec is an idyllic expanse of salt marshes, fishing villages, lush farmland and panoramic sky. Montreal-based perfumer Isabelle Michaud spent the summers of her youth here, and named this perfume after the road that led to her cottage. 

A marine freshness permeates the air, with a breezy blend of wild local herbs and grasses adding a deeply textured sense of place. Abstract facets of transparent flowers add the crucial emotional element: the giddy anticipation of a childhood summer about to begin. 
Vilhelm Parfumerie
BASILICO & FELLINI

Destination: Rome, Italy

 The Italians so closely associated love with basil that, in days gone by, a sprig of the herb placed on a woman’s balcony was a symbolic invitation to her suitor. Years later, the carnivalesque entanglements of Roman romance were bottled, still fizzing, in the films of Federico Fellini, who invited viewers on deeply personal joyrides around his chaotic, glamourous city. 

Smell this pastoral dream sequence pulled direct from a Fellini film. The fruity, leafy enchantment of fresh figs and savoury green basil blends airy innocence and urban sophistication, the rustic scents of the Italian countryside infused with the urgent zest of life in an ancient metropolis.
Imaginary Authors
THE SOFT LAWN

Destination: New Haven, Connecticut

If you’ve ever seen “Gilmore Girls”, you can smell how the verdant combo of quaint Americana, witty banter and upper-class anxiety turns the minutiae of small-town life into an endless epic. People in this part of the world seem to live submerged in oceans of power, history and tweed, determined to carve out their own slice of destiny. 

A trip to picturesque New Haven, an affluent city on Long Island Sound which brims with the seaside charms of New England and plays host to Yale University, is an invitation into this forbidden world. Smell the tart linden blossoms and ivy-covered stone as you walk between museums, as locals exude crisp vetiver and the mossy scent of the tennis court. 
Libertine Fragrance
SOFT WOODS

Destination: Jasper, Alberta

In Jasper National Park, the terrain is a soaring architecture of geology and light. Framed by simulation-perfect mountains patterned in abstract colour-fields of “wilderness”, each sun-dappled valley and canyon seems to contain more air than should fit between the water and the sky.

From this textural network of plant life and landscape: the smell of the subalpine forest in summer. Alberta perfumer Josh Smith magically transcribes it, with impressionistic touches of luminous rose to capture all that light, spirit, and spatial complexity. A chorus of juniper, balsam fir, and the trillion-fold factories of plant oil carpeting the so-called “Hall of the Gods”.
Gallivant
LOS ANGELES

Destination: Los Angeles, California

Like almost any massive city, Los Angeles is an electric clash of energies; of histories exalted and forgotten. Smell the hypnotic sheen of Hollywood, gleaming in the glow of vintage neon and sepia California sunlight; wild Pacific coastlines studded with aromatic sagebrush; desert-dwelling New Age millionaires shrouded in pacifying incense. 

Then there are the fragrant outposts of more enduring cultures that have collected in this place: Mexican neighbourhoods perfumed by garlands of intoxicating tuberose, honeyed narcissus and skewers of juicy pineapple. The soul of Los Angeles is a smooth and carefree cocktail, breezy and addictive. 
Heeley
COCCOBELLO

Destination: La Digue, Seychelles

A little archipelago scattered across the Indian Ocean, the Seychelles were seemingly tailor-made for maximum island beachiness. The famous beaches of La Digue island, like Anse Source-D’Argent, are flanked by undulating rock formations eroded into waveforms that mimic the cyan sea, and punctuated with palm tree exclamation marks. 

After brunch at the resort, you might take a trip to the L’Union Estate vanilla farm, before hiking past bushes of the rare and highly fragrant Wright’s Gardenia on your way to lounge lazily in the coconut-studded sand. One sniff of this cheeky cocktail brings all these heady, creamy, cartoon-coloured beach vibes sailing in on a warming breeze.
Goldfield & Banks
VELVET SPLENDOUR

Destination: Ikara-Flinders Ranges National Park, South Australia

For one thing, there’s the slang. We all know at least one nugget of endearing Aussie shorthand, playfully reinforcing its status as a quirky upside-down-land at the bottom of the earth. And so encountering a flower with a name like a TV puppet, we are disarmed, unprepared for the sultry, summery, cinematic plushness of the scent of the Wattle Flower. 

A type of mimosa, they grow wild on Flinders Ranges, a rugged, sweeping mountain range in South Australia. Delicate yellow clouds, they’re softly powdery and almost sweet, the blossom-y aroma polished into freshness by the raging sun. How Australian they are: innocent puffs of joy thriving on the knife-edge of a wild and unknown world. 
Tauer
COLOGNE DU MAGHREB

Destination: Tangier, Morocco

Created in Germany in 1709 by an Italian perfumer inspired by the citrus groves of his homeland, the original “eau de cologne” began as a poetic intersection of place. Perfect for applying after a cold shower before venturing into the summer heat, these feather-light formulations suspend botanical beauty in fleeting waves on the skin.  

Centuries later, a Swiss perfumer uses the frame of a “cologne” to capture the warm glow of a Tangier sunrise, merging European and North African influences as the city does itself. A seamless blend of aromatics, 100% natural, pools like liquid sunshine: citrus oil flowing over bundles of aromatic herbs on a rocky landscape of cedar, vetiver and blooming Moroccan flowers.

FRAGRANT DESTINATIONS | Summer Sample Pack

Try our 10-scent itinerary and embark on a journey of fragrant discovery. Features 0.7ml samples of our top 10 scents for summer.

Read More →
Green Perfumes We Love
Fragrance

Earth Month: Green Perfumes We Love!

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world. 

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency. 

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love. 

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you. 

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients. 

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region. 

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume). 

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood. 

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud. 

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane. 

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

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Mother's Day Fragrances
Gift Giving

Mother’s Day: Scents Mom Will Love

A fragrance she'll love...

Scents can lift the spirit, bring back memories, and carve out moments of reflection, connection, and joy. For this Mother’s Day, we’ve selected a variety of products both nostalgic and forward thinking, and for both the body and home. From upgrades of classic perfume styles to new flights of fragrant fancy, these are sure to delight, surprise, and show how much you care. 

Ella
ARQUISTE
For the mom who’s fashionably old-school – a new twist on ultra-chic ladies perfume. 
Vivid Gardenia Soap
TAUER
A dramatically fragrant self-care moment. Like a new bouquet of flowers for every bath or shower. 
Fennel Soap
MONSILLAGE
Quirky, refreshing, garden-inspired soap from the beloved Montréal perfume house. 
Lavander and Goat Milk Soap
MONSILLAGE
The perfect touch of luxury for any mom who likes things subtly scented. 
Athalia
PARFUMS DE MARLY
A gorgeous, grown-up signature scent. A bit floral, a bit woody, totally sophisticated. 
Chiavi Candle
FORNASETTI
A gorgeously designed ceramic candle with a warm herbal scent. 
A Lilac a Day
VILHELM PARFUMERIE
A refreshing, modern recreation of a backyard floral favourite. Perfect on fabric too!
Aramara Diffuser
CULTI MILANO
An easy reed diffuser that feels like opening a window on an Italian orange grove. 
The Favourite
PENHALIGON’S
A modern floral with a perfect name for gifting. A delicate perfume fit for a queen!
Blanc Poudre
HEELEY
Clean, fresh, minimalist and timeless. A perfect daily scent for creative moms. 
Tel Aviv
GALLIVANT
This breezy vacation in a bottle is a subtle, work-appropriate fragrance upgrade!
Eau Fraîche
MONSILLAGE
A joyful, transparent summer scent for any mom who hates heavy perfumes. 
Lilac & Willow
T.LEES
A breath of fresh air for any room, or a soothing accompaniment to bath time. 
Nurture
ABEL
This ultra-light, all-natural scent was designed for the sensitive noses of new moms. 
Premier Figuier
L’ARTISAN PARFUMEUR
A green, poetic fig scent for the mom who loves to change things up. 

Shop these gift ideas online at etiket.ca or stop by the store!

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DISCOVER NAOMI GOODSIR AT ETIKET BOUTIQUE
Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.  

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR
Bois d’Ascèse
NAOMI GOODSIR

“Bois D’Ascèsce smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR
Corpus Equus
NAOMI GOODSIR

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR
Cuir Velours
NAOMI GOODSIR

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR
Iris Cendré
NAOMI GOODSIR

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR
Nuit de Bakélite
NAOMI GOODSIR

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR
Or du Sérail
NAOMI GOODSIR

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir. 

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form. 

Discover Naomi Goodsir at etiket.ca or in-store!

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Discover our most attractive scents
Fragrance

Most Attractive Fragrances

Whether we're single or partnered, most of us want to be alluring. So, if attraction is the goal, how do you want to smell?

Most of us want to be alluring in some way, whether we’re single, partnered, or something in between. And there is perhaps no sense more tailored towards intimacy, or the prospect of it, than the sense of smell. Smell is a primal sense, hijacking memory and emotion, triggered by a poetic process in which a tiny piece of what you smell must breach your physical boundaries and enter your olfactory sensors in literal physical communion. 

So, if attraction is the goal, how to harness the sense of smell?

First and foremost, we need something that makes us feel confident. A study showed that women rated men’s attractiveness higher when they were wearing a scent, even if they only looked at a picture of the man and couldn’t actually smell what they were wearing. In other words, scent helps us feel like we’re projecting our best selves. But while confidence is key, for Valentine’s month, we decided to dig a little deeper. We dove into the history of sensory research, discovering which raw materials have been shown to be attractive, stimulating, and emboldening. From there, we curated a list of scents that are sure to make an impression. 

Musk was one universal choice. It mimics an animalic rush of intimacy, warm and slightly forbidden. Arquiste’s Él is like wearing a tailored suit to a glamourous tropical disco, and dries down to an intoxicatingly sexy musk; never veering too far into old-fashioned funk. For a more carefree sex appeal, all-natural brand Abel manages to capture an addictive salt-kissed skin musk effect in Cyan Nori – and perhaps there’s nothing sexier than effortlessness.

Speaking of effortlessness, the abstract molecular aura of Escentric 02 by Escentric Molecules takes the magnetic skin-enhancing magic the brand is known for and adds an effervescent freshness. It features hedione, a molecule similar to aspects of jasmine, which has been shown to possess aphrodisiac qualities. And like all Escentric Molecules scents, it smells even better to those around you.  

The history of perfume is filled with winking nods to intimacy. The fragrance 1725 by Histoires de Parfum is a modern reinterpretation of the seminal perfume Fougère Royale, a civilized scent for nobility which, as scent writer Luca Turin has noted, featured an irreverently dirty drydown. This version, suitably dedicated to Casanova, is cleaner and more delicious than its historic reference. It adds a layer of elegant vanilla to the composition, an ingredient also cited for its attractive powers. 

In fact, for some people, there is nothing more alluring than waves of unctuous vanilla. For this reason, we’d be remiss if we didn’t include a fragrance tailor-made for sex appeal:  Absolute Aphrodisiac by Initio. Unabashedly swooning, the fragrance glows with an eternal, narcotic vanilla warmth, deepened by amber and musk. 

It surprised us to learn that fruity notes have also been shown to stimulate attraction. Habdan by Parfums de Marly contains one of the most surprisingly well-structured uses of fruit we’ve smelled in fragrance, using the crisp snap of fresh apple to enliven incense with devilish panache. 

Fruity notes also enhance the plush textural symphony of Phi: Une Rose de Kandahar by Tauer. The fragrance is a velvety ode to rose, a material which studies have shown increases the perception of attractiveness. In fact, the natural Afghani rose oil used in the formula is so unbelievably rare the perfumer himself warns it is sometimes impossible to produce. Even if you didn’t know what went into making it, the scent feels like an intoxicating, ultra-luxurious cuddle, and would make anyone want to get a closer sniff. 

Rose isn’t the only flower that has been shown to have powerful emotional effects. Lilies, even in synthetic reconstruction, have been shown to have a stimulating effect. Long the realm of classical, stately compositions, lily becomes vibrant, ultramodern and achingly fashionable in Lys Sølaberg by Maison Crivelli. A smoky, wood and amber undercurrent cements the allure and keeps it wearable for all genders. 

For those who want to make a seductive impression, woods and resins are an excellent go-to. Autoportrait by Olfactive Studio blends musk, incense and moss with vetiver, an earthy ingredient that has been shown to heighten attraction. It’s a versatile, daily signature with a coy excitement sizzling beneath the surface. There’s something about it that smells youthful and commanding at the same time, projecting spontaneity and confidence. 

In the same family, Pachuli Kozha by Nishane might be one of the most lusciously sensual smoky fragrances we can think of. Top notes of aphrodisiac ylang-ylang brighten a delicious current of black pepper and honey, which pours lavishly over the brooding embers of incense and patchouli. It’s impossible to wear and not feel your confidence soar. 

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Fragrance

Our Favourite New Fragrances from 2021

Our favourite new arrivals reinvented the classics, and shared a versatile comforting warmth.

This year saw the arrival of some of the most memorable fragrances in recent memory. As we started compiling our favourites, we noticed many of our picks were united by a spirit of reinvention. Modern takes on chypres, fougères, and incense & rose, for example, mined old tropes for newly satisfying blends. In addition, most scents shared a sense of warmth, as if anticipating the extra comfort we’d need to stay grounded in our turbulent world.

Creamy dreamscapes, poetic forests, glowing auras of musk and smouldering incense helped us access serenity at Etiket HQ. But make no mistake: these scents are not just for winter! Instead, they prove that cozy, soothing or contemplative fragrances don’t have to be boring. Read on to discover our favourites, listed in no particular order.

Imaginary Authors
FOX IN THE FLOWERBED

A joyful, soothing ode to jasmine, diffused through the sepia lens of an early summer sunset. Colourfully nostalgic, like the films of Wes Anderson.
Escentric Molecules
MOLECULE 01 + PATCHOULI 

This reinvention of single-ingredient masterpiece Molecule 01 adds a moody, musky, spicy, sparkling patchouli layer to its skin-enhancing base.  
Arquiste
PEAU

Like sensual bass notes for the skin, with cedar air and an almost indescribable musk accord. Layer under everything: wide-eyed compliments will ensue.  
Meleg Perfumes
CIVET CAT CHYPRE

Meleg’s scents are unlike anything else on the market. Airy, buttery, and breathtakingly elegant; this is handmade perfumery at its best. 
Libertine Fragrance
SWEET GRASS 

A masterful recreation of the green tobacco pleasures of Canadian sweetgrass. A youthful fougère that’s equal parts prairie poetry and urban sex appeal.
Zoologist
MACAQUE YUZU EDITION

The tart-sweet bite of yuzu energizes the lemony facets of Hinoki wood, resulting in a dynamic and wearable composition with that trademark Zoologist twist.
Maison Crivelli
IRIS MALIKHÂN

A surprising reinvention of iris, with waves of vanilla pod crashing on an amber origami shore as a floral fog rolls in. This is fragrance as textural symphony.
Hiram Green
VETIVER

Two origins of vetiver lay rumbling at the heart of this all-natural ode to citrus and earth; so vivid it’s almost hallucinogenic. Perfectly balanced between wild and civilized. 

Indult
MY JU-JU

Like the creamy-woody smell of someone familiar, this scent deliciously evades description. Dewy green notes dance on a base reminiscent of cashmere donut icing.
Tauer
SUNDOWNER

Vivid but relaxed, and with “hygge” to spare, citrus and cocoa crackle over a layer of warm wood like an impossibly sexy bonfire. For venturing outwards with your sense of home intact.
L’Artisan Parfumeur
CONTES DU LEVANT

Damask rose illuminates a suspended geometry of pepper, patchouli and incense. Polished, gleaming, romantic, and much more than the sum of its parts.
2021 FRAGRANCE FAVOURITES SAMPLE PACK

Curious about this year’s top 10? This sample pack contains all the fragrances featured here. Grab one and find a new favourite!
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Seahorse from Zoologist launches at Etiket!
Fragrance

Zoologist’s New Fragrance Takes Us Under the Sea

Zoologist's new fragrance has landed at Etiket. It's an inspired voyage below the ocean surface. Let's dive in...

If you’ve never encountered the fragrances of Toronto-based Zoologist, you’re in for a wild ride. Each extrait de parfum is inspired by a different animal, invoking its personality and even, in the case of Hyrax, actual (humanely harvested) aromatics from the titular creature. But no animal, humans included, exists in isolation. They’re but one part of the web of flora and fauna which collaborate on the unknowable art project that is their respective habitat. This is why, at least to me, Zoologist perfumes aren’t really about animals as much as the scent of wild landscapes. Panda evokes a misty bamboo forest; Chameleon a tropical island fantasy. Now, with their newest scent, Zoologist turns its attention to a world under the sea. 

When Pixar was developing “Finding Nemo”, the production team took scuba lessons to learn more about the look and feel of being underwater. They soon realized that even the clearest, cleanest water is filled with textures; little floating organisms, plant matter, bits of coral and sand floating by, glittering in the shafts of wobbly sunlight. Hours of painstaking animation ensued to add multitudinous sea stuff to each shot. This proved to be the elusive ingredient in making the underwater world feel real. 

Zoologist’s new fragrance Seahorse is filled to the brim with “Finding Nemo” textures. You can smell the colours of a richly animated oceanic ecosystem, pulsating like a garden of algae and alien wildflowers. Blue orange blossoms sway in the airless breeze, tides sluice around glossy grass, and all sound goes underwater quiet. In fact, in my opinion, this stillness is key to the uniqueness of this fragrance. Many aquatic scents take the constant churning motion of waves as inspiration, evoking sea spray on the shore where humans can greedily inhale its vapour. But there is something more serene and grounded about Seahorse — still playful but meditative, lapping instead of crashing, like touring the palatial gardens of an undersea empire. This scent doesn’t just take you to an oceanside view, it invites you to be fully submerged.

On the skin, the scent can feel like bioluminescence, the green notes waxing and waning, a foamy floral warmth anchoring all that freshness. Transparent tuberose adds touches of neon coral, and vetiver and ambergris conjure a sheer vegetal earthiness, evoking the sandy sea floor at the base of everything. Those for whom aquatic scents are solely for the heat of summer, take note: the lifelike nature photography in this scent gives it enough depth to wear all year round. If each Zoologist scent is conceived as a voyage into an unknown world of unspoiled nature, Seahorse might be one of their most fully realized. It’s a transportive fragrance, thrillingly foreign and, perhaps from the films of our childhoods, also strangely familiar.

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.