Gift Giving

What the Etiket Team is Gifting for Mother’s Day

Some of our team members share their top Mother's Day picks!

As you probably know by now, Mother’s Day is just around the corner. Do you know what you’re getting your mom? To help conjure up some inspiration, we’ve asked our team to share what they’ll be gifting their mom this Mother’s Day. Here are a few of their suggestions.

No one lights up a room quite like Jill, so a pop of pink on the lip is the perfect gift. Tata Harper’s lip creme in Bubbly is chic, bright, and luxurious. Just like you Mum!
JULES, Makeup Coordinator, Etiket Toronto
“Just like this fragrance, my mom has always been warm, inviting, sweet and bubbly. Not to mention, fragrance has been something special we’ve bonded over since I was a little girl!”
KYLA, Makeup Specialist, Etiket Toronto
“I’ve decided to gift my mom this scent because it reminds me of her favourite lemon ginger tea. We’re going to Curaçao to celebrate Mother’s Day so a fresh tropical scent is perfect for the occasion.”
JESSE, Fragrance Specialist, Etiket Toronto
“My mom believed the first thing people noticed about you is your smile, and she loved to smile! She also loved a long-lasting lip gloss, just like Wonderblush’s lip oil in geranium (which is also her favourite flower).”
ANNE MARIE, Boutique & Spa Director, Etiket Toronto
“I’d say practicality is my mom’s last name! She loves small and easy-to-use products, so a little palette like the RMS Lip2Cheek has everything that she needs for a pop of colour in her makeup!”
LUIZA, Makeup Specialist, Etiket Toronto
“My mom’s beauty routine isn’t complete without her lipstick! The ILIA Color Block Lipstick in Rosette is the perfect soft burgundy for her fair complexion, blue eyes and silver hair.”
MEREDITH, Skincare Specialist, Etiket Toronto
“After smelling this alluring scent, it reminded me so much of my Mom and the aura she projects. It really feels like a big hug from her. Growing up a Mama’s boy, I would always witness her wanting to smell the most unique fragrances and she always wore scents that were fruity, bold and captivating. Opus Kore is a scent that I find embodies the core of who my Mom is.”
ALLAN, Fragrance Coordinator, Etiket Toronto
“For as long as I can remember, my mother has used a body moisturizer every day after showering, and almost every year on Mother’s Day, I gift her one. She likes the creamy versions, which moisturize deeply but are quickly absorbed. This year, I’ll be introducing her to Dr. Barbara Sturm’s Body Cream. I’m sure she’ll love it!”
KARINE, Marketing Director, Etiket HQ, Montreal
“When I think of my mother, I dream of her love of tea and floral, slightly powdery fragrances. Inlé is a cloud of osmanthus and mate, comforting and delicate like my mother. One of the first fragrances I recommended to her, and one of her favourites!”
MARIANNE, Fragrance Coordinator, Etiket Montreal
“I love this body cream, it’s so moisturizing, comfortable on the body and 100% natural. Plus with the refreshing scent of grapefruit and cucumber, it’s perfect for spring and summer!”
VERONICA, Head Makeup Artist, Etiket Montreal
“A perfect gift for moms who love skincare and that will complement their skincare routine, this red light therapy LED mask boosts collagen for smoother, plumper skin.”
MARION, Aesthetician, Etiket Montreal

Shop these products online or stop by one of our boutiques! Still unsure about what to get your mom for Mother’s Day? Discover our Mother’s Day Gift Guide!

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Etiket Team Favourites

From skincare and hair care to makeup and fragrance, let's delve into some of our team's current favourites, shall we?

In honour of Valentine’s Day, we asked some of our team members to share the Etiket products that captured their hearts! From skincare and hair care to makeup and fragrance, let’s delve into some of their current favourites, shall we?

Holistic Aesthetician / Etiket Montreal

All Purpose Skin Cream by Egyptian Magic
It’s amazing for hydration, creating a stronger barrier, healing and leaving your skin looking dewy.

Vitamin-Infused Cream Blush by Tata Harper
A natural look that is good for the skin and gives a nice boost to a dull winter complexion.

Leave-In Treatment by Rahua
I love how this nourishes the hair helping any split or dry ends recover.

Delina La Rosée EDP by Parfums de Marly
Classy, feminine and anticipating spring.

Aesthetician / Etiket Montreal

Moisturizing Lip Butter in Pink Petal by Huna

To keep my lips hydrated all day long, I love reaching for this lip butter with skin-nourishing ingredients.

La Laque Tinted Lip Oil by Wonderblush

I love this tinted lip oil as it provides shine without stickiness – it feels great on my lips!

Elixir by Viviscal Pro

This is such a great addition to my haircare routine to promote thicker-looking hair.

Sunset Hour EDP by Goldfield & Banks

It smells like summer!

Beauty & Fragrance Advisor / Etiket Montreal

The Base Face Milk by ILIA

It is so light yet so hydrating and a great primer before applying makeup. It gives the most dewy and glowy look!

Lip2Cheek in Modest by RMS Beauty

It is so easy to blend, gives the most natural flush and is the perfect addition to an everyday makeup look!

Spiritualized Dry Shampoo by R+CO

I have never seen a product like this that refreshes hair without the heavy powdery feeling from usual dry shampoos. It adds volume and dimension back into my hair!

Casamorati Dama Bianca EDP by Xerjoff +
Molecule 01 + Black Tea EDT by Escentric Molecules

I have been loving Xerjoff’s Casamorati Dama Bianca layered with Escentric Molecules’ Molecule 01 + Black Tea. It has the perfect combination of sweet and fresh and is a recommendation I got from Emma, our fragrance specialist, to layer them! So gorgeous.

Aesthetician / Etiket Montreal

Super Anti-Aging Face Cream by Dr. Barbara Sturm

This absorbs quickly into the skin and leaves the skin looking fresh, youthful and radiant.

Cream Stay Eye Shadow Stick in Keepsake by Glo Skin Beauty

This cool-toned bronze with a metallic finish looks stunning as an all-over lid colour.

Intensive Hair Oil by Sachajuan

This nourishing oil repairs while adding shine. My hair absorbs it weightlessly without leaving residue.

Baccarat Rouge 540 EDP by Maison Francis Kurkdjian

A cult classic, I can vouch for its lovely, lingering scent that will get you compliments.

Customer Experience Coordinator / Etiket Headquarters, Montreal

Gut Glow by Bend Beauty

Without going into details, when the digestive tract is healthy, the skin glows!

Lip Karma in Chai by Sahajan + Le Fard Blush in Framboise by Wonderblush

This Lip Karma keeps my lips hydrated and the taste is delectable, like my fave drink! I have also been loving Le Fard Blush, specifically in the shade Framboise by Wonderblush. It is long-lasting, and a little goes a long way.

Cool Wind Perfect Air-Dry Crème by R+CO

This styling creme has a lightweight texture and feel, perfect for my fine hair. No blow-drying needed!

Au Chalet Candle by Etiket

I love lighting this candle after work. It feels so cozy and relaxing.

Boutique & Spa Director / Etiket Toronto

GrenzCine Serum by Vivier

This has been a game-changer in my routine! It has added so much plumpness to my skin and helped heal residual effects from a recent bout of atopic dermatitis.

Limitless Lash Mascara by ILIA

Most mascaras make my eyes water or they do not lengthen and volumize my very sparse lashes. This mascara has fixed all of that and the wand gets every lash.

I Don’t Know What by D.S. & Durga

Fun name and a conversation starter. Warm but not heavy, fresh but not zesty, and I get so many compliments on it.

Marketing Director / Etiket Headquarters, Montreal

The Rich Cream by Augustinus Bader

This is the cream I’ve been reaching for this winter. It keeps my skin soothed and moisturized, without leaving it oily.

Total Eye 3-in-1 Renewal Care

This product acts as a skincare product and as a corrector for both the complexion and dark circles. A tiny amount is enough to neutralize the colour of dark circles and facial imperfections.

Biorepair Scalp & Hair Therapy Kit by Colorproof

When I was first introduced to Colorproof’s Biorepair collection, I was rather skeptical. After several months of use, I’m convinced of its effectiveness. The 3 products (and the brush) work in synergy to establish a healthy scalp and follicles, revealing thicker, fuller hair overtime.

Beauty & Fragrance Advisor / Etiket Montreal

Derma-V by Vivier

The perfect soothing night cream to recover from retinol and acids during winter time, and it also prevents flaky dry skin! 

Le Hâle Bronzing Powder | Soleil by Wonderblush

It creates the perfect faux sunkissed look without the skin damage… always wear your SPF!

The Leave-In Hair Treatment by Augustinus Bader

It repairs and tames frizziness for a smooth look! 

Molecule 01 + Guaiac Wood EDT & Molecule 01 + Patchouli EDT by Escentric Molecules

I’ve been receiving so many compliments from this mix! Getting stopped everywhere for compliments. The perfect duo to make an impression on your Valentine!

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The Red Edit: A Classic Colour Here To Stay in 2024

There's nothing like red to transform a simple look into a sophisticated one.

Red is the colour of the season. It’s featured everywhere: in beauty magazines as a pop of colour, or worn as part of an outfit to make a fashionable statement.

Although it was voted the “trending” colour of winter 2024 (it’s on every runway, and trends where red takes center stage continue to multiply all over social), the bold hue remains a classic for us. It has stood the test of time, and red will always be red. It’s both timeless and feminine, and let’s face it, there’s nothing like red to transform a simple look into a sophisticated one.

We use it judiciously, on our cheeks for a fresh complexion that looks naturally flushed from the cold; on our lips, in a translucent or completely opaque formula, depending on the desired effect; and on our nails, in a vibrant shade, for a classic, feminine look. 

Do you love red? Have you embraced it, and if so, how do you like to wear it?

Discover The Red Edit HERE.

Multi-Stick | Dear Ruby

A poppy red that adds a buildable wash of colour for cheeks and lips. No tools required: simply swipe and blend for skin that looks and feels alive.
ReDimension Hydra Powder Blush | Pomegranate Fizz

A sunny, effervescent red-pink that melts into the skin, creating a silky smooth, luminous finish. Using a powder blush brush, apply to the apples of cheeks, and build for a more dramatic flush.
Color Block High Impact Lipstick | Flame

A fire red with warm undertones offering a smooth, creamy finish that is long-wearing and truly hydrating. Provides full coverage in just one swipe.
Le Fard Blush | Framboise

A super soft matte plum berry powder blush crafted to work with your skin to create a healthy glow.
Nail Polish – Montmartre

A classic, cool-toned red nail polish made in France with the greatest care, using a vegan formula.
Baccarat Rouge 540 Extrait de Parfum

This extrait de parfum embodies the profusion and fusion of elements that can only be tamed by the art of the perfumer and the wisdom gained with time. Adding to the intensity of the extrait, the perfume bottle also plays with light. Its aesthetic dons a brilliant red robe reminiscent of Baccarat red. 
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Top 10 Beauty Best-Sellers of 2023

From high-performing complexion-evening makeup to shadows that provide that extra glow, we are covering the best in beauty of 2023.

At Etiket, we’ve always advocated natural beauty, whereby our skin is the main focus and our assets are highlighted rather than concealed. Products that even the complexion from brands RMS Beauty and ILIA have been among your favourites, and shadows that give the skin a luminous look have been popular, too. Here is a look at your beauty favourites this past year.

Super Serum Skin Tint SPF 40
True Skin Serum Concealer
Lip Crème | Colours: Bare, Blasé & Juicy
Fullest Volumizing Mascara
Vitamin-Infused Cream Blush | Colours: Lovely & Spicy
UnCoverup Concealer RMS BEAUTY
UnCoverup Concealer
Liplights Cream Lipgloss | Colours: Bare & Crush
Multi-Stick | Colours: Tenderly & Whisper
ReDimension Hydra Powder Blush | Colours: French Rosé & Crystal Slipper
Go Nude Lip Pencil
Read More →

Top 5 Best Launches at Etiket in 2023

Find out about all the best launches at Etiket this past year!

At the end of the year, we always like to look back on the past 12 months. Here are the 5 launches, 4 brands and one product, that made Etiket’s Best Launches of 2023 list.

Best New Brand & Product Launches this Past Year

1. Le Rouge à Ongles:
This French brand introduces us to the neighbourhoods of Paris through each of its bottles, the latter which are the perfect size, that is, neither too big, nor too small. These make you dream of owning the entire collection, allowing you to change the colour of our nails to suit your mood.
2. Wonder Valley
This range, with its hippy, cool, underground feel, was a revelation this year. As fashionista and style queen Jenna Lyon says, this range “does some really interesting things, and I’m really excited by everything it does”. It inspires us to live a healthy, simple and effective lifestyle. A collection of products that we love to gift, over and over again!
3. The Light Salon
If you’re skeptical about those LED masks that look like they’re straight out of a horror movie, it’s because you haven’t tried them yet! The ultimate experience and spa treatment in the comfort of your own home. Both effective and relaxing, you can wear it while immersed in a good book, working (thanks to telecommuting in recent years) or watching your favourite movie.
4. Wonderblush
We always love to be presented with high-performance products, and we love them even more when they’re local. We first fell in love with the woman behind the brand, and it was when we tested her products that we realized it was a perfect match: a local brand, a lovely founder, eco-responsible packaging and formulas free from ingredients known or recognized as toxic or harmful.
5. The One Face Cream by NUORI:
This is what you would call a gem! With The One, Nuori wanted to give us THE product that would somehow become the love of our lives… or at least of our routine. It’s got it all: a unique, multi-functional formula, high-performance ingredients, it’s simple and, above all, once you’ve tried it, you don’t feel like going anywhere else. 😉 We do everything we can to have it on hand, and we replenish it as soon as the bottle is finished. No wonder it’s become NUORI’s best-seller.

Which products are your 2023 favourites?

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12 Years of Etiket

We are grateful to everyone that has helped to make Etiket what it is today.

It was exactly 12 years ago today that Etiket opened its doors on Sherbrooke Street in Montreal. We are grateful to everyone that has helped to make Etiket what it is today.

We are very excited about what the next year will bring, including the opening of our Etiket boutique and spa in Toronto!

To all our loyal clients and friends, every day we remember what a privilege it is to be part of your life. We thank you.

Etiket. Apply Daily.


We asked our team members to reveal their 12 favourite products: the ones they always use up and restock, or the ones that follow them wherever they go. Discover what some of them shared below!

Shop the Etiket Team Favourites here.

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Skin Care

Back to School Edit

Discover our essentials for getting ready fast during those hectic mornings.

Back to school is often associated with a period of renewal and transition. Vacations, sunshine, and long relaxing days now make way for a return to school and work, shorter days, a multitude of activities, routines and rituals, and a more hectic schedule.

Here are our skincare and makeup multi-tasking essentials, as well as our go-to to make your hairstyle last longer and help you look your best in no time!

Keep the good habits going with sunscreen.
Sun protection is the foundation of any skincare routine.
Kill two birds with one stone with a tinted version that evens out skin tone while protecting the skin.
Express camouflage.
A touch of concealer under the eyes or on problem areas
will brighten and even out the skin. Choose a shade that matches your skin tone as closely as possible.
Opt for a multi-purpose blush.
To enhance eyes, cheeks and lips easily using just your fingers.
Pimple patches for the win.
Apply them overnight to reduce the appearance of active breakouts and promote healing.
Keep a hydrating lip balm on the go.
Keep lips nicely moisturized or why not add a little colour… instant shine guaranteed!
Enhance eyelashes with mascara.
While we like to keep things minimalist daily, a few coats of mascara will add definition and instantly open up the eyes.
Apply a perfecting powder to keep the shine at bay.
Get rid of shine and ensure skin protection during work breaks and lunches spent outdoors.
Keep dry shampoo handy.
For those hurried mornings, dry shampoo becomes our best ally. Choose the formula that works best for you!
Read More →
Skin Care

Discover Canadian Brands: Hidden Gems to Explore

A look at the amazing Canadian brands we are proud to offer at Etiket.

We’ve supported Canadian brands since opening Etiket in 2011 and are constantly adding new brands to our curated selection of skincare, fragrance and beauty products. To make it easy for you, we have a Canadian Beauty category that includes skincare, hair care, body care and fragrances. Some you know and some you may be new to – we’re happy to help you find new favourites! Discover our Canadian Beauty and Happy Canada Day!


Founder: Jess Vivier, Vaudreuil-Dorion, QC

Brand Story:

Jess is a chemical engineering technologist who has worked exclusively in the pharmaceutical industry since the start of his career in 1976. He founded Vivier in 1997, which sold its first product in January 2000.

What They Offer:

Vivier is one of the world’s #1 topical Vitamin C lines. The brand combines the powerful benefits of patented Vitamin C serums (L-Ascorbic Acid USP) with pharmaceutical-grade cleansers, toners, eye therapy products, moisturizers, advanced sun protection products, body care and complete skin care systems.

Bend Beauty

Founder: Marc St. Onge, Halifax, NS

Brand Story:

Long recognized as a leader in the natural health products field with a proven track record of innovation and environmental stewardship, Marc aspires to lead a new wave of growth in premium skincare with Bend Beauty.

What They Offer:

Bend Beauty supplements offer effective, unique, and extraordinary blends of ingredients designed to help you create a beautiful life – which starts with taking care of yourself. While topical products can help, the solution to skin health and longevity exists deeper. Taking an ingestible approach to skin health also means that you’re treating your entire skin organ (torso, arms, and legs!) – not just your face.


Founder: Bill Baker, Toronto, ON

Brand Story:

Bill launched Consonant in 2009 after his struggles with dry skin and eczema inspired him to start his own skincare company. His Toronto-based skincare brand offers all-natural products that are made in Canada.

What They Offer:

Premium skincare that is luxurious, as effective as a cosmeceutical brand, and as healthy as the leading natural brand. All of their products are 100% natural and formulated with the highest possible concentration of organic botanical ingredients. They improve the look of your skin with results you will notice immediately.


Founder: Lisa Mattam, Toronto, ON

Brand Story:

Lisa has always tried to eat healthily and work out, and she comes from a long line of yogis, but somehow she had never translated those habits to her skincare. Lisa launched Sahajan in 2015, an evidence-based natural line based on the ancient science of Ayurveda. As a former pharmaceutical executive, it was important for her to give her customers the confidence to choose both Ayurveda and clean beauty.

What They Offer:

Sahajan is an evidence-based natural beauty brand based on the 5,000-year-old science of Ayurveda. They create category-defining, high-performance, clean skincare, body and hair products.


Founder: Corina Crysler, Toronto, ON

Brand Story:

With a degree in Nutrition and Food Chemistry, Corina spent 10 years working with over 70 companies in the natural health sector. In 2008, Corina embarked on a new chapter in her career. After meeting with Isocell Laboratories in Paris, France, she launched GliSODin, a professional line of nutricosmetics, in North America.  

What They Offer:

GliSODin Skin Nutrients combine the key ingredient GliSODin® with nutrient-rich formulas designed to enhance the outcome of cosmetic procedures and provide long-term support for optimal skin health. Their nutricosmetics are backed by scientific research and prized by dermatologists, cosmetic physicians, and plastic surgeons for their brightening, firming, and contouring results. 


Founder: Heather Urquhart, Monte Creek, B.C.

Brand Story:

Being a botanist, herbalist and passionate plant-lover and gardener, and after feeling let-down by the low quality and potency of some botanical ingredients that she had purchased off the market, Heather developed the initial Huna ‘Skin Nutrition’ Skincare line and launched it to the world in November 2014. In 2015, Huna began growing their own botanicals, starting with just six unique plant species. Now in 2023, Huna grows nearly 100 different species on their organic and regenerative 30-acre Huna Farm in beautiful Monte Creek, British Columbia, Canada.

What They Offer:

Huna creates innovative and science-based natural and organic high-performance ‘Skin Nutrition’ skincare. Each plant is picked at its optimal time when the plant is at peak freshness on the farm. Their botanicals are minimally refined, and incorporated into Huna skincare formulations right away – to capture & retain each plant’s maximum active potency in their high-performance skin nutrition.


Founder: Yves Serra, Montreal, QC

Brand Story:

Pro-Derm was founded in Montreal in 1996 and has been developed by a team of chemists and a dermatologist. Their products are entirely developed and manufactured in Quebec.

What They Offer:

Rich in high-quality ingredients, the Pro-Derm line combines innovative agents, natural botanical extracts and pure essential oils. The unique and natural vegetal base of their products preserves the integrity of the skin’s natural protective layer and hydrates all skin types. Pro-Derm is also a line of skincare products specially formulated to complement medical rejuvenation procedures such as peels, laser treatments, dermal injections and cosmetic surgery.


Founder: Gregory Macdonald, Ottawa, ON

Brand Story:

After spending years and countless dollars on mediocre bath products, Greg founded Bathorium and set out to create premium bath soaks that not only give a unique experience for the bather but also a product that the user can benefit from both physically and mentally.

What They Offer:

Bathorium is a Canadian-made luxury bath products company proudly sourcing the highest grade of ingredients. They produce hand-crafted bath bombs and soaks that are designed for benefit-based bathing, meaning their products are about the benefits your whole body will reap after a Bathorium bath.


Founder: Stacey Davis, Toronto, ON

Brand Story:

Lovefresh was founded on the premise that you could have beautiful, glowing skin using all-natural products, that would be as luxurious as they would be healthy for the body. What began as a “kitchen chemistry” experiment in Davis’ Toronto home soon evolved into the creation of a complete line of all-natural, non-toxic and highly effective products.

What They Offer:

Lovefresh offers an “easy luxury” experience through its body care products. Every Lovefresh recipe is formulated with the best ingredients from local and global sources, including layered notes of beautiful, fresh-smelling scents. Stacey is directly involved, from recipe development and through every point of execution to the final package, ensuring that quality and integrity are always paramount. 

The Hair Routine

Founder: Clarissa de Queiroz, Montreal, QC

Brand Story:

Clarissa was born and raised in Rio de Janeiro, and haircare has always been an important part of her heritage and culture. Moving to Canada, her biggest struggle was having access to products and ingredients she needed in order to keep up with her hair routine, a popular method of hair care used in Brazil. That’s when the idea of starting The Hair Routine was conceived: a brand that creates formulas that serve the purpose of treating the hair with what it really needs in order to be healthy, so we don’t have to overstock our shelves with products with no long-term results!

What They Offer:

The Hair Routine is an eco-luxury hair care company based in Montreal that creates premium products – using eco-friendly ingredients of only the highest quality. This brand’s biocompatible formula and personalized hair routine deliver exceptional results, allowing your hair to flourish.

Plume Science

Founder: Lauren Bilon, Calgary, AB

Brand Story:

After suffering significant hair and eyelash loss after her first child, Lauren tried pharmaceutical products and suffered dangerous side effects. From this experience, Lauren created Plume Science in partnership with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science (EFCM), Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.  

What They Offer:

Plume Science is beauty backed by science. They offer cosmetics for lash and brow enhancement that are clean, cruelty-free and vegan, made with a combination of plant-based actives in a self-preserving formula that contains zero synthetic ingredients.

Rockwell Razors

Founders: Gareth Everard and Morgan Nordstrom, Toronto, ON

Brand Story:

Rockwell Razors was born out of a belief that the world needs a real alternative to overpriced cartridge razors and gimmick-filled shave clubs. The result? The classiest, most comfortable shave of your life.

What They Offer:

Rockwell’s patented adjustable shave settings let you perfectly match your shave to your stubble length and skin type. They have formulated a full line of exceptional shaving and grooming products that you simply have to try to believe – trust us, you’ll feel the difference.


Founder: Isabelle Michaud, Montreal, QC

Brand Story:

It is early in life that Isabelle began her love affair with perfumes and all things scented and nicely packaged. Although it is a bit of a mystery why she is so interested in scent, it probably has something to do with her sensitive, intuitive and perceptive nature.  After attending the renowned ISIPCA perfume institute in Versailles, France, she created Monsillage. Isabelle finds inspiration in past travels, one-of-a-kind experiences, personal impressions and glimpses of grace for the creation of her fragrances. 

What They Offer:

Monsillage will take you on a journey, a scent journey of course, through its beautiful selection of perfumes, candles and soap.


Founder: Victor Wong, Toronto, ON

Brand Story:

It all started as a hobby for Victor, while still juggling a regular job, but slowly and inevitably perfumes took over. Founded in 2013 and a proud Canadian company located in Toronto, Zoologist works with award-winning perfumers to bring you innovative, animal-inspired scents.

What They Offer:

Their line of perfumes captures the idiosyncrasies of the animal kingdom and transforms them into scents that are unusual, beautiful, fun and even shocking. Their scents will reconnect you with the manifold delights of the natural world.

Libertine Fragrance

Founder: Joshua Smith, Edmonton, AB

Brand Story:

Libertine Fragrance was founded in 2015 by Joshua, a forester turned designer turned perfumer. Josh’s vision is to marry the creativity of design, the beauty of nature and the pleasure of the senses into an experience of escapism in a bottle.  

What They Offer:

All of their fragrances are crafted by hand in small batches in Edmonton, Alberta. A mixture of essential oils and carefully chosen aroma molecules are weighed, mixed and diluted with pure perfumers alcohol. The experimenting, blending, mixing and packaging are all done by hand in very small batches, usually 100 or so bottles.

T. Lees

Founder: Tricia Lees, Montreal, QC

Brand Story:

A fragrance can cause an avalanche of memories, influence people’s moods and even affect their performance at work. T. Lees’ goal is to create candles for all tastes and activities, infusing them into high-quality products designed to nourish the mind, body and soul. 

What They Offer:

Each candle is handcrafted in small quantities in Montreal, Quebec with the utmost care and made from 100% natural, GMO-free soy wax produced using soybeans grown in the United States. As a result, their candles burn longer, cleaner and leave little or no waste.

Shop all Canadian brands available at Etiket here.

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The Etiket Traveler

Summer Travel Essentials

We've curated a collection of products designed with convenience in mind.

As school days wind down and long weekends approach, it’s time to start planning those exciting summer vacations ahead. Whether you’re jetting off to exotic destinations or exploring hidden gems closer to home, we’ve curated a collection of products designed with convenience in mind that will keep you looking radiant and refreshed on your adventures.

Here’s to an unforgettable summer filled with wanderlust and beauty. Bon voyage!

All You Need To Travel Light and In Style

The Glow Kit

Get the coveted #SturmGlow with this essential seven-step science-based routine for a fresh and radiant complexion.
The Eye Patches – Single Sachet

These revitalizing hydrogel eye patches instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation. Also available as a Set of 6.
Light Work Rosehip Cleansing Oil 28ml

Formulated for sensitive skin and eyes but loved across all skin types, this cleansing oil shifts SPF, makeup, daily grime at speed leaving you with clean, soft skin.
5 Minute Facial Set

Get a megawatt glow with Tata’s favourite five minute facial hack. Regenerating Cleanser and Resurfacing Mask are powerful on their own but can work even better together.
Fullest Volumizing Mascara (Mini) – Black

A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.
Holi (mane) Travel 14 Day Supply

A nutrient-dense blend for flourishing hair, radiant skin and resilient nails that combines two daily powerhouse superfoods: marine collagen and pearl powder.
Heat Protectant Shield Travel Size 60 ml

This plant-based leave-in spray protects against heat damage and nourishes and smoothes strands while improving hair’s elasticity and preventing breakage. 
Tropical Crush Toothpaste Travel Size 25 ml

Bursting with mint, juicy pineapple and rooibos, Tropical Crush helps brush away bad bacteria whilst bringing you a boost of positivity to brighten your day.
Discovery Set

A 4-step routine for younger-looking skin that replenishes moisture, restores firmness and reduces the look of fine lines and wrinkles.
Sydney Rock Pool EDP Travel Size 7.5 ml

Inspired by Sydney’s famous beaches and distinctive rock pools, this fragrance smells like summer in a bottle. The perfect size to have in your bag!
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Natural and Organic

Making A Difference With Conscious Beauty

Building A Beautiful Tomorrow.

Earth Day was first celebrated on April 22nd, 1970. Since then, it has become a major day for worldwide environmental action.

We wanted to highlight some of our brands that are dedicating their time, resources, and energy to bettering our planet through their sustainable practices: whether through the ingredients sourced, packaging used, the formulation process, or even at a corporate level.

Keep reading to learn about what some of our brands are doing to make a difference.

Conscious Beauty: A Commitment to Sustainability


Headquartered in Vermont on a 1,200-acre farm, Tata Harper produces 100% natural and non-toxic, premium skincare products made from the world’s most sought-after ingredients. Some of the ingredients are sourced from around the world, but many are grown on their farm. The majority of their packaging is made of glass, and this is a decision the brand conscientiously made since glass is highly recyclable and can be reused over and over. What little plastic they do use is necessary for the function of the packaging and is as eco-friendly as possible. The plastic resin for their tubes is derived from sugar cane, which means it is made from a renewable resource instead of petroleum. They also use 100% post-consumer materials, or recycled paperboard, and use soy-based ink for printing. They are working toward offering refillable products, a process that has already come to fruition with a couple of their products. All research and development, formulations, packaging, marketing and distribution are done in-house, allowing them to control every step of the process, from formulation to shipment to the customer. Their commitment to eco-friendly practices reflects in their products that are certified cruelty-free, vegetarian and Ecocert.

Etiket is proud to offer Tata Harper products since our launch in 2011.


Agent Nateur is dedicated to creating natural products that are effective and safe, while educating on the importance of independent thinking and research. They are committed to sourcing the purest, non-gmo, effective, non-toxic ingredients from Europe and small suppliers in the United States. Founder Jena Covello formulates Agent Nateur in Grasse, Paris and Los Angeles. All of the Agent Nateur products are organic or wild-crafted, non-GMO, cruelty-free, and Ecocert certified, guaranteeing their dedication to sustainability and socially conscious practices. Every Agent Nateur formulation is abundant in natural vitamins, minerals, oils, and plant extracts purchased—with no expense spared—from only the most reputable sources, setting a precedent for natural beauty companies around the world. Whenever possible, the packaging used is made of glass and other recyclable materials.

First launched with their flagship holi (stick) deodorant, Agent Nateur offers a beautiful line of luxury, all-natural skincare that is safe for the body and planet.


From clean ingredients to responsibly sourced materials, Augustinus Bader‘s practice is guided by a set of green values and driven by over 30 years of scientific research, resulting in their clean formulations and efficacious products. Their products contain the highest quality ingredients – high potency botanicals and clean actives that are sustainably sourced, and clean, bio-engineered actives are used where possible to reduce environmental impact. An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled.

Augustinus Bader has also created refills for a handful of their products to encourage recycling, with an estimated 80%-90% of their containers being fully recyclable.


As a certified organic brand, sustainability and catering to sensitive skin types are always at the heart of what Pai Skincare does: their products, formulas, certifications and everything in between. Founder Sarah Brown’s inspiration behind the line came from her determination to find products that would be soothing and non-irritating for her hyper-sensitive and acne-prone skin, hence the idea to create her own. Every Pai product is formulated and manufactured in their London HQ. From conception to creation, all ingredients are sourced, hand-picked and tested by a devoted team of sensitive skin experts at their own in-house Research & Development lab and manufacturing facility. They are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Pai Skincare is also B Corp certified, which means they are part of a global movement that is committed to making business a force for good. As a B Corp, they make a commitment to continue to do the right thing, while being accountable and transparent when it comes to steps they are taking to reduce their carbon footprint.


The Dr. Barbara Sturm ethos includes a sense of permanent responsibility to our planet and the welfare of all living beings. Dr. Sturm – a German doctor, orthopedics specialist, aesthetics expert and anti-inflammatory pioneer – and her team are constantly working to improve the way they produce and package their products. As part of their ongoing efforts to contribute to an eco-friendly future, they have significantly reduced the amount of packaging containing their products, and use recyclable paper from sustainable forestry for product leaflets and boxes. They are changing their plastic jars to recyclable glass, and using reusable cotton and velvet bags rather than plastic while phasing out cellophane wrappers. Their manufacturers have committed to CO2-neutral processes including the use of green electricity and eco-gas.

Dr. Barbara Sturm is rigidly cruelty-free and their ingredients and components are locally sourced whenever possible.


Since launching in 2011, ILIA‘s core purpose has been to protect and revive, both our skin and the Earth. They believe that, as a business, it is their responsibility to give back to the planet we call home. Founder Sasha Plavsic challenged the conventions of clean beauty to create something radically new through safe, potent, Leaping Bunny certified formulas that protect and revive your skin. With deforestation being one of the greatest threats to our planet today, ILIA is committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation in the Amazon, which plays a crucial role in climate regulation – a key step in reviving and protecting the planet. Their goal is to plant 1 million trees in the Amazon rainforest in Peru, Brazil, and Ecuador by the end of 2023 in partnership with One Tree Planted.

The ethical-sustainable approach is embodied in ILIA‘s products, which are filled with up to 85% certified organic bioactive botanicals that nourish and rejuvenate the skin.


NUORI is headquartered in Copenhagen, one of the most sustainable and energy-efficient cities in the world. Therefore, it is only natural that they are committed to continuously improving their environmental footprint. NUORI’s products are made using only ingredients of natural origin: they come from nature and will return to nature. They operate through a small batch production every 10-12 weeks, which allows them to make the freshest products on the market and only produce what is in fact needed. NUORI works together with global experts in cosmetics packaging and raw materials to ensure the highest quality and sustainability of their products. They use recycled materials where possible and only use FSC-certified materials.

From their quest for the best natural ingredients to their small batch production, NUORI is focused on delivering freshly blended, pure products at the peak of their power.


COOLA‘s formulations are at least 70% organic, contain non-GMO ingredients, are rich in antioxidants and harness the power of plant cell actives to nourish and support healthy skin while protecting you from the sun’s harmful rays. They are conscious about what goes into their products, but they are equally as concerned with what they keep out. In fact, they follow a restricted ingredient list that goes beyond industry standards to exclude over a thousand questionable or harmful ingredients from all of their formulations. Their products are also non-gmo, vegan, gluten-free, paraben-free, fragrance-free, cruelty-free and reef friendly. All of their fragrances are 100% natural, with all constituents extracted from plant sources. They have also reduced their plastic usage and their carbon footprint by having all of their tubes made from sustainably sourced sugarcane resin, which is 100% recyclable.

COOLA regularly donates to organizations to give back to the community and take action for the environment, such as donating gently used clothes to the homeless and saving the coral reef through restoration by planting new corals.


From day one, founder April Gargiulo has woven sustainability into every part of her business. Vintner’s Daughter stands by its less is more philosophy, which centers on the belief that if one product can deliver a myriad of benefits, fewer products are needed, fewer are produced, and less natural resources are utilized. The ingredients used in their three products are sourced from responsible producers, many of which have used the same sustainable, organic farming practices for generations. They view their efforts around sustainable packaging, responsible sourcing, offsetting of their annual carbon emission and cruelty-free certifications, donations to support earth advocacy and certification as a California Green Business as simply the best, and most responsible way to do business. 

In 2022, Vintner’s Daughter was also awarded a B Corp Certification, bestowed to companies that live up to the highest environmental and social impact standards. They continue to seek ways to improve their sustainability efforts.


Sourced from the Amazon and created in New York City, Rahua was founded by renowned hairstylist and colorist Fabian Lliguin and his wife and partner Anna Ayers. After discovering the powers of Rahua oil – the star ingredient of Rahua products – the pair launched an ethical, plant-derived line to strengthen and transform hair. Their products are made with organic, natural, pure plant-derived ingredients that are vegan, cruelty-free and free of parabens, sulfates, and gluten. Their clean, non-toxic and highly concentrated formulas are filled into packaging that is recyclable, reusable and many are refillable, which allows for less consumption while delivering superior quality and preventing pollution of our waterways.

Born from a philanthropic mission, Rahua is dedicated to preserving the Amazon Rainforest; working with indigenous tribes to preserve their ancient knowledge, while sustaining the rainforest and the powerful ingredients it has to offer the world. 


RMS Beauty’s philosophy stems from the idea of sustainable and healthy makeup that is pure and luxurious, while the packaging is biodegradable, recyclable and reusable. Since the launch of RMS Beauty in 2009, they have meaningfully packaged many of their products in recyclable glass jars. RMS Beauty continues to source new or tried and true materials like the aluminum tubes of their Eyelights Cream Eyeshadows which are easy to recycle. They debuted their first refillable packaging for their primer in 2021 and continue to expand their refillable products with the launch of ReDimension Hydra Powder Blush and ReEvolve Natural Finish Foundation in 2022. They are proud to have transitioned all of their existing lids to 100% PCR for many of their products – wherever there is plastic, they incorporate PCR content as much as possible.

The founder of RMS Beauty, Rose-Marie Swift, is a master makeup artist with over 40 years of experience. The colours are deep, rich and can be mixed together, to create a personalized palette for every mood and occasion. 

Shop our conscious beauty on!

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Top 10 Beauty Best-Sellers of 2022

From high-performing base makeup to pops of colour and products that provide that extra glow, we are covering the best in beauty of 2022.

When it comes to beauty, trends come and go but some products will always remain classics – think clean and luminous skin, tidy eyebrows, well-moisturized lips…

Most-Loved Beauty Products this Past Year

True Skin Concealer
ILIA's Limitless Lash Mascara
Limitless Lash Mascara
Un Cover-Up - RMS BEAUTY
UnCoverup Concealer
Multi-Stick in Whisper
ReDimension Hydra Powder Blush – French Rosé
Bronzer – Sunkiss
Eyelights Cream Eye Shadow – Strobe
Super Serum Skin Tint SPF 40
The Impossible Glow
Brow Gel – Clear
Read More →

Top 10 Best Launches at Etiket in 2022

Find out about all the best launches at Etiket in 2022!

The past year has been packed with new launches, with both new additions to some of our long-time favourite brands and new brands that were highly requested to be added to our roster by our clientele.

Best New Brand & Product Launches this Past Year

Bon Matin Candle
Gentle Glow Tonic
Phyto A+ Brightening Treatment
Liquid Powder Matte Eye Tint
ReDimension Hydra Powder Blush
Resurrection Girl Hydrating Mask
Resurfacing Body Serum
Read More →
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