Skin Care: Beauty Products & Trends

Skin Care

Sahajan: An Ayurveda-Inspired Skincare Brand

June 21, 2021March 3, 2021 by Daphne

Simon & Steve got together with Sahajan founder Lisa Mattam for an IGLive in which they discussed Lisa's morning skincare routine and how she incorporates Ayurveda into her daily life.

Have you heard of the Canadian beauty brand Sahajan?

Sahajan is an evidence based natural skin care brand based on the 5,000 year old science of Ayurveda. Derived from the Hindi word for “intuitive” – Sahajan brings you the evidence to follow your intuition and choose clean beauty.

Ayurveda, translated from Sanskrit, means the Science of Life. It’s a mind-body science that reminds us that we need to be in balance. Modern day stressors, the environment, and our diet get us out of balance. Ayurveda seeks to understand each person’s unique needs and turns to plant-based remedies, yoga, meditation and other practices to achieve that balance.

The founder, Lisa Mattam, is a former pharmaceutical executive, who after discovering her daughter covered in her commercial skin care products one day and worrying about the chemicals that were in those products, decided to turn to her family’s roots to develop her own Ayurvedic skin care brand. It was important to Lisa to build a brand that was about both Ayurveda and clean beauty. The all Canadian team worked with leading Ayurvedic doctors in Kerala, India to develop the products, but that wasn’t enough, Lisa wanted to prove their efficacy. All of Sahajan’s products have been through extensive regulatory reviews, clinical trials and consumer testing and are all made in Canada. Sahajan does not make any claims that aren’t backed up by science.

ETIKET X SAHAJAN

Did you catch Simon and Steve’s Instagram Live with Sahajan’s founder Lisa Mattam?

The pair talked to Lisa about her morning routine as a busy mother of two, wife and business owner. Like most of us, Lisa’s only has a few minutes to herself before she gets the kids ready for school. Although her routine had been thrown off-course with the ups and downs of Covid, it’s now back on track!

She starts her morning off with yoga and a deeply nourishing skincare routine. Watch as Simon and Steeve follow her in her self-care ritual.

Lisa also talks about how she incorporates Ayurvedic practices into her daily life, and how good digestion and a healthy mind lead to glowing skin. For Lisa, it’s all about achieving a balance, and we couldn’t agree more!

THE ROUTINE

Lisa starts her morning routine by applying the Essential Cleansing Oil on dry skin. This natural oil cleanser will melt away even the toughest waterproof makeup; as well as dirt, oil, and residual pollutants which accumulate on your skin during the day. This cleanser will leave your skin feeling soft and smooth, without drying your skin.

Next, Lisa applies the Balance Toner to her face with a cotton pad. This toner will help restore balance to your skin with the Ayurvedic blend of Moringa Oil, Rose Water, and Fruit Acids; gently exfoliating your skin with protective antioxidants that enhance luminosity and soothe skin after cleansing.

Lisa then follows up with her Radiance Face Serum. She likes to massage it into her skin using Ayurvedic massage techniques. This heavenly scented serum based in the 5000-year-old practice of Ayurveda is a delicious defense that provides a concentrated burst of powerful protection as it brightens and rejuvenates your skin.

Don’t forget the eyes! Lisa dabs a pea-sized amount of the Radiance Eye Cream around her eyes and on her eyelids. A little is all you need of this rich, clinically proven cream for glowing ageless skin. The formula is based on the 5000-year-old practice of Ayurveda and uses natural, plant-based oils to nourish, hydrate and brighten the face and neck.

Last but not least, Lisa’s desert-island product: the Nourish Face Cream. A little is all you need of this rich, clinically proven cream for glowing ageless skin. The formula is based on the 5000-year-old practice of Ayurveda and uses natural, plant-based oils to nourish, hydrate and brighten the face and neck.

As discussed in the IGLive, Lisa will usually use the Beauty Oil at night, but she’ll sometimes mix it with the Radiance Serum in her morning skincare routine, depending on her skin’s needs. Modern science shows us that oils are lipophilic, penetrating deep into the skin, trapping water and other moisturizing goodness in, being the ultimate free radical protector and keeping toxins out. This rich blend of Moringa, Hemp Seed and Frankincense Oils are brimming with over 90 nutrients and vitamins A, B, C &D to leave the skin quenched and glowing.

Discover the entire Sahajan skincare line on our website!

Skin Care

Skinimalism: Getting Back to Basics

June 21, 2021February 24, 2021 by Daphne

The new trend in the beauty industry is Skinimalism: the art of owning quality over quantity. Let's get to the bottom of this new trend, shall we?

Skincare routines can be very overwhelming. Good marketing makes us feel like we need every product under the sun to achieve the perfect complexion. However, that is not the case. A few key products, based on your skin type and concerns, can make all the difference.

My resolution this year is to own quality over quantity. That means researching more and curating my skincare routine to match my skin’s needs. Finding ingredients that work well for me and that truly make a difference in my complexion. The beauty industry is calling it skinimalism, and we’re here for it!

In short, this movement is about getting back to basics. What do we actually need? According to our aestheticians, you only need a few key products to achieve a healthy, glowing complexion that stays youthful over time. Let’s discover them together!

Gentle cleanser

A cleanser is a must in a skincare routine. We recommend opting for a gentle cleanser, no matter your skin type and concern. In fact, active cleansers can be harsh and irritating to the skin. A gentle cleanser, like Pro-Derm’s Gentle Cleanser, works for pretty much everybody. It gets the skin cleaned and prepped for your routine, without stripping the skin of its natural oils.

It remains to be seen if you need to wash your face in the morning. Some skin experts claim you do, others claim you don’t. However, one thing they all agree on is that you NEED to properly wash your skin at night. A double-cleanse is the only way to ensure the day’s grime, pollution, oil and makeup is completely washed off your face. To properly double cleanse, you should first start with an oil-based cleanser or a milk cleanser. This first step will loosen everything up on your face. For the second step, use a water-based cleanser, like a gel or a foaming face wash, to remove any excess off the skin.

Toner

Toners are the first step in targeting specific skin types or concerns. For example, if you have oily, acne-prone skin, you can incorporate an exfoliating toner into your skincare routine. AHA and BHA toners exfoliate the skin to unclog pores and increase cell turnover. If clogged pores and hyperpigmentation are some of your skin concerns, try Environ’s Alpha Hydroxy Toner or Huna’s Exfoliate Fruit Extract Toner.

On the other hand, if your skin is deeply dehydrated, especially during the winter months, try a hydrating toner, like the one from PCA Skin. Hydrating toners are a way to increase hydration before applying your moisturizer!

Treatment Serum

The serum you incorporate into your routine should reflect your skin type and needs. If you have larger pores, maybe you can use a treatment serum to address that concern. The Blemish + Age from SkinCeuticals, for example, is a great one for acne-prone skin. If you have dryer skin, maybe incorporate a Hyaluronic Acid serum like the HA Intensive Hydrating Serum from Environ.

There is a serum, however, that is known to have benefits for almost every skin type and concern: Vitamin C serum. This powerful antioxidant protects the skin from free radical damage caused by environmental factors such as pollution and is a skin brightening agent. In fact, it accelerates the production of collagen and elastin, reducing signs of hyperpigmentation and preventing premature aging. Many who use it notice an almost instant glow in their skin after incorporating it into their skincare routine. SkinCeuticals’ C E Ferulic is our best-selling Vitamin C Serum, as are the Vivier serums!

Moisturizer

A moisturizer is an integral part of a skincare routine. For every skin type. Morning and night. Not only should you apply it to the face, but to your neck and chest as well. The more areas you cover the better! Many prefer to use a thick moisturizer at night and a lighter one during the day, to wear under makeup. There aren’t really any rules. Whatever works best for you and your skin type.

Among people with oily skin, there is a misconception that you don’t need a moisturizer. That it will only make your skin produce more oil. I used to think this, so I get it. However, it’s actually the opposite. By hydrating your skin, you’re essentially telling your body that it doesn’t have to produce more oil. When you strip your skin of moisture, that’s when your body starts creating more oil, resulting in more breakouts! Don’t skip this step!

SPF

Arguably the most important step in a skincare routine. In fact, did you know that UV exposure is one of the main causes of skin aging? You can have the best skincare routine around, but if you’re not protecting your skin with a sunscreen, it’s all for nothing. No matter what, you should end your skincare routine with an SPF. Every day of the year, rain or shine. Discover our wide selection of sunscreens to start protecting your skin!

Need help building a skincare routine that works for you? Contact us at [email protected] or call us at (514)- 687-3886. Our beauty experts will help you find the right products for your skin type and concerns.

Skin Care

A Skincare Routine Fit for an Aesthetician: Paule’s Current Must-Haves

June 21, 2021February 17, 2021 by Daphne

Have you met Paule, our medical aesthetician? She's the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. We're diving into her skincare routine to discover her secrets!

Have you met Paule, our medical aesthetician? If you’ve visited our boutique, chances are you have. She’s the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. Her skin is what many of us are trying to achieve: a healthy, bouncy, glowing complexion that you couldn’t put an age on. Therefore, it only seems natural to check out her skincare routine. Whatever she’s doing it’s working, and we want in on her secrets. Here is the full list of products Paule credits to keeping her skin looking young and radiant.

NUORI

This Danish skincare brand creates pure and 100% natural skincare products, completely free of synthetic additives that artificially prolong the shelf like of skincare formulas. Freshness ensures peak efficacy, as active ingredients are not weakened by time-related breakdown.

Nuori offers deeply hydrating and repairing products formulated with the highest quality ingredients. It’s no wonder why Paule turns to them. In fact, out of the range, Paule is currently using Nuori’s Perfecting Facial Oil and the Perfecting Body Oil. Both oils are designed to deeply nourish and balance the skin while helping diminish the visible signs of aging. They also both contain Vitamin E, which means that they offer antioxidant protection.

SKINCEUTICALS

If you’re remotely into skincare, chances are you’ve heard of SkinCeuticals before. In fact, this brand has designed some of the most talked about skincare products in the industry: C E Ferulic, Triple Lipid Restore 2:4:2, Discoloration Defense, and the list goes on. However, Paule is currently using their new Glycolic Brightening Renew Overnight.

Formulated with a 4% glycolic acid, it works at an optimal concentration to promote cell turnover. It’s complimented by a 2% phytic acid to promote skin clarity and brightness. This overnight treatment hydrates while improving the appearance of skin texture and tone, revealing brighter, more youthful looking skin. Who doesn’t want that?

SKINMEDICA

Another giant in the skincare industry is SkinMedica. Like SkinCeuticals, their products have garnered much praise over the years. Take their Lytera 2.0 Serum. This longtime cult-favourite was formulated to address the appearance of stubborn skin discoloration. This non-prescription, non-hydroquinone, skin brightening product has not only been proven to lighten discoloration, but also to improve the overall appearance of the skin.

SkinMedica promises results in as little as 12 weeks. This product definitely has a hand in Paule’s flawless complexion!

VIVIER

This Canadian Beauty brand is all about healthy skin. Vivier has formulated a wide selection of skincare products that tackle everything from hyperpigmentation to aging skin. You may have heard of their Vitamin C serums. They are, in fact, what launched the brand back in the 90s.

Paule loves the Ultimage and Derma-V creams for their ability to hydrate, repair a deeply nourish the skin. Ultimage is an innovative dual-action complex with neuropeptides and hyaluronic acid that works to soften expression lines and wrinkles, and boost hydration for a smoother, ageless complexion.

Derma-V, on the other hand, is a skin repair and barrier cream with prebiotics and antioxidants. This product has been carefully crafted with a blend of 5 skin repairing ingredients that work with your skin to restore skin health and hydration levels while you sleep.

Need help putting together a skincare routine that works for you? Contact us at [email protected] or call us at (514) 687-3886. Our beauty experts will help you find the right products for your skin type and concerns!

Skin Care

Double-Cleansing: The Key to a Flawless Complexion

June 21, 2021February 10, 2021 by Daphne

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Keep reading to find out why you NEED to be double-cleansing in order to get the most out of your skincare routine.

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Why is it so important to get everything off your face? Well, if you don’t start your nighttime skincare routine with a blank canvas, every product, every ingredient that you apply on your skin, will not work to the best of its abilities because it’s blocked by whatever dirt or makeup that is left on your skin. You’re basically throwing money down the drain by not properly cleansing. Double cleansing is especially important at night since, as we all know, your skin repairs itself when you sleep. Don’t rob yourself of this crucial period!

HOW DOES IT WORK?

First cleanse

The goal of the first cleanse is to soften and break down the makeup, dirt, and sunscreen on your skin. Even on days when you don’t wear makeup, you should still double cleanse to get rid of any sunscreen on your face. Many sunscreens can be clogging for your pores, which is why you need to make sure you get it off at the end of the day.

Second cleanse

Now that you’ve loosened everything on your skin and rinsed it off, your second cleanse is meant to get rid of anything left behind. For this step, you can go in with your regular face cleanser, or one with active ingredients designed to treat a specific skin concern, such as a cleanser with AHAs and BHAS.

WHAT PRODUCTS TO LOOK FOR

For the first cleanse, it’s important to look for cleansing oils, balms or milk cleansers. These products will, when applied to dry skin, emulsify and loosen up everything on the skin. Those of you who are nervous about using an oil or balm on your skin, don’t worry! You’ll remove any trace of the first cleanse when you go in with your second, water-based cleanser. Our best-selling cleansing oil is the Light Work Cleansing Oil from Pai Skincare. As for balms, Kat Burki’s Vitamin C Nourishing Cleansing Balm is one of our favourites!

For the second cleanse, if you want an effective cleanser that is gentle on the skin, Pro-Derm’s Gentle Cleanser is a best-seller and loved by the Etiket staff. The second cleanse is also where you can use a more targeted treatment cleanser, like the SkinMedica AHA/BHA Exfoliating Cleanser. The choice is yours!

If you want to make the most out of your skincare routine, it’s crucial you start it off with a double-cleanse. Allow your skin to fully benefit from the products and ingredients in your skincare routine! Discover our variety of facial cleansers here!

Skin Care

Our 10 Best-Selling Face Masks: They’re Worth The Hype!

June 21, 2021February 3, 2021 by Daphne

Winter is the season for self-care. It's cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. Discover our top 10 best-selling face masks!

Winter is the season for self-care. It’s cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. We finally have the time, why not treat ourselves?

The thing with masks is that there are soooo many to choose from. It can sometimes be overwhelming to find the right one for your skin type and concerns. To simplify the process for you, we’ve listed 10 of our best-selling face masks. For each of them, we’re telling you what they do, who they’re good for and how you can benefit from them. Let’s discover them together!

HYDRATING FLORAL MASK

Tata Harper’s Hydrating Floral Mask is the perfect remedy for dry and dehydrated skin. In fact, this mask contains high levels of hyaluronic acid to recharge dry skin, replenish lost moisture and deliver thirst-quenching hydration. Not only that, but it smells amazing. The perfect addition to the self-care night in!

ULTRA PURIFYING CLAY MASK

Vivier’s Ultra Purifying Clay Mask is carefully crafted from red and white kaolin clay, alpha hydroxy acids and salicylic acid to draw out impurities, firm the skin and absorb excess sebum. This mask helps reveal flawless-looking skin without excess shine. If you have oily, acne-prone skin or are dealing with clogged pores, this may be the perfect mask for you.

MICRO-PEEL

The right amount of exfoliation is key to achieving a glowing complexion. In fact, an excess of dead skin cells can cause the skin to look dull. A once or twice a week exfoliating mask like the Micro-Peel Mask from Pro-Derm can be just what you need! Formulated with glycolic acid, this mask will help improve skin texture, reduce the appearance of pores and reveal a fresh, glowing complexion!

ANTI-POLLUTION MASQUE

Every day, our skin is exposed to environmental toxins such as air pollution, smog, cigarette smoke, gas exhaust, among other things. This exposure can cause premature aging of the skin, acne, collagen breakdown, hyperpigmentation, and other skin conditions. For that reason, it’s important to find products that combat this damage. Environ’s Anti-Pollution Masque is formulated with Japanese charcoal and special botanicals to help absorb pollutant impurities. Your skin will feel revitalized and smooth after this treatment mask!

SUPREME MOISTURE MASK

NUORI’s highly concentrated, yet lightweight moisturizing mask is the ultimate treatment for dehydrated and distressed skin. Grape and Damask Rose waters combined with natural Hyaluronic Acid effectively restore moisture levels, while botanical Squalene and Betaine strengthen the skin’s barrier function. Anti-inflammatory chamomile extract reduces irritation and restore suppleness, while Vitamin B3 revives skin tone, improves elasticity, and prevents moisture loss.

ULTRA HYDRATING MASK

This is another great hydrating mask for dry or dehydrated skin. Vivier’s Ultra Hydrating Mask is formulated with an exclusive blend of rich vitamins and extracts. This luxurious mask helps plump the skin, diminish signs of fatigue and soften fine lines and wrinkles. Restore your skin’s natural radiance in only a few minutes!

BRIGHTENING MASK

Dealing with hyperpigmentation? Or in need of a skin boost? Sahajan’s Brightening Mask is formulated with 100% natural ingredients to increase skin’s radiance. With potent natural and amino acid rich ingredients to help balance, tone and nourish the skin and AHAs to gently exfoliate, that coveted dewy glow is yours for the taking! Suitable for all skin types.

DETOXIFYING MASK

In need of a good detox? This at-home Charcoal mask uses a blend of Japanese white charcoal, clay and the naturally-occurring mineral Magnesium Aluminum silicate to minimize the appearance of pores while absorbing excess dirt, oil and debris trapped deep in the pores. Perfect way to wash off the week and start fresh!

HYDRATING B5 MASK

A cult-favourite SkinCeuticals product for a reason! Enhanced with a unique complex containing constituents of the skin’s natural moisturizing factor (NMF), this weekly hydration treatment re-establishes the water balance critical for maintaining skin metabolic functions at optimal levels. An intensive, effective hydrating mask for every skin type!

CURTAIN CALL MASK

Brightening masks can sometimes be harsh on sensitive skin, due to their acid contents. If this is the case for you, try Pai Skincare’s Curtain Call Mask. This Rosehip fueled rescuer boosts tired skin leaving it radiant and dewy. In ten minutes your complexion is audience-ready. Formulated to glide on evenly and polish off easily with the enclosed Muslin Cloth, the buttery cream leaves skin soft and dewy. Packed with calming botanicals and entirely free from irritants, it is ideal for sensitive or reactive skin!

Shop all of our best-selling masks today!

Skin Care

16 Ways to Use Egyptian Magic All-Purpose Cream

January 14, 2021January 13, 2021 by Daphne

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 17 different ways to use Egyptian Magic.

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). Ever heard of it? This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. In fact, this all-purpose balm contains only 6 ingredients: olive oil, honey, bee pollen, bees wax, royal jelly and bee propolis.

Most of us will use this balm as a face and body moisturizer, or as a cure for any skin burns or irritations. However, we’ve recently discovered that Egyptian Magic serves many other purposes, that’s why they advertise it as an all-purpose cream. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 16 different ways to use Egyptian Magic.

1. AMAZING MOISTURIZER

People often start using Egyptian Magic to solve a skin problem such as a rash, a burn or a scar, and then continue using it as a face and body moisturizer Egyptian Magic recommends using it twice a day, as it does wonders for creating soft, smooth skin. It’s great addition to the winter skincare routine!

2. HAIR CONDITIONNER

One of the most delightful discoveries is how beneficial Egyptian Magic can be as a moisturizing hair conditioner – either on a regular basis or as a conditioning hot pack. Egyptian Magic’s all-natural ingredients will restore luster to your hair, replenish its natural oils, tame frizz and condition split ends.

3. LIP BALM

Egyptian Magic works wonders as a nourishing and repairing lip balm! The natural ingredients deeply nourish your lips and give them new life.

4. AFTER SHAVE

Your skin is sensitive especially after shaving. In many cases you may have scars and/or irritation as a side effect. Use Egyptian Magic as an after-shave for a soothing effect. Egyptian Magic contains no alcohol or chemicals that might cause your skin to dry out.

5. AFTER SUN SOLUTION

Egyptian Magic is often used as an after sun lotion. The cream gives a soothing effect and your sunburned skin may embrace the natural ingredients.

6. VAGINAL MOISTURIZER AND LUBRICANT

Yes. You read correctly. Egyptian Magic states that according to many gynecologists, such as Dr. Uzzi Rees of Beverly Hills, CA, Egyptian Magic works well as a natural vaginal moisturizer and lubricant. Huh!

7. HAND AND CUTICULE CREAM

Egyptian Magic is a great hand and cuticle moisturizer. In fact, many use it to treat their nails and cuticles, as the balm softens rough skin. Rub some Egyptian Magic on your hands and cuticles just before going to sleep to find nourished, soft and revived hands in the morning.

8. MAKEUP REMOVER

Egyptian Magic is also used as a safe, all-natural makeup remover. This balm works wonders as the first step in your double-cleanse routine. Start by massaging the balm into the skin to loosen any makeup or dirt from the day and follow up with a gentle cleanser to make sure everything has been removed. Not only is your makeup gone, your skin is moisturized and ready for bed!

9. EYE CREAM

Struggling with dry skin around your eyes? Dab some Egyptian Magic and let it do its work! Your eye contour will be hydrated in no time!

10. MASSAGE BALM

Egyptian Magic’s melting texture is ideal for massages. Warm up the balm between your hands until it transforms into an oil and massage on skin. Just relax, its moisturizing ingredients will soften and nourish your skin.

11. TATTOO AFTERCARE

After getting a tattoo, apply Egyptian Magic to the area to help with moisture, to reduce scabbing and to soothe itching and redness.

12. DIAPER RASH

Egyptian Magic is safe to use on babies and infants. As a non-irritating and petroleum-free formula, it is found to effectively deal with diaper rash, while moisturizing and soothing the baby’s sensitive skin. However, as with any skin care product, please consult your pediatrician before use and do not apply if your baby may have an allergy to bee products.

13. DURING AND AFTER PREGNANCY

Egyptian Magic claims that their balm helps with stretch marks and cracked nipples. Apply it on breasts, belly and thighs during pregnancy to prevent stretch marks and to keep your skin soft and supple.

14. MAKEUP PRIMER

Egyptian Magic can be used as a makeup primer as well! Who knew?! The brand claims that many makeup artists rely on it at every Fashion Week to create a dewy and glowing make-up look. They apply the balm on the entire face or to highlight specific features such as cheekbones, eyelids or eyebrows. You can even use it to set your eyebrows or mix a liquid illuminator with your Egyptian Magic and use as a highlighter for a light contouring!

15. HYDRATING MASK

If your skin is feeling dry, tight or dull, apply Egyptian Magic as a face mask and let the natural ingredients sink in. Apply a layer of Egyptian Magic on your skin, leave for 30 minutes and remove with a hot cloth. Your skin should wake up feeling much more nourished!

16. CRACKED HEELS AND ELBOWS

Egyptian Magic can be applied to any dry area from head to toe! Here’s a tip shared by the brand: before going to bed, rub some Egyptian Magic into heels and put on a pair of socks. You’ll wake up in the morning with nourished and restored feet!

There you have it! Egyptian Magic takes the term ‘all-purpose’ to a whole other level! Shop the product on our website today !

Skin Care

The Best Products of 2020: Skincare, Hair Care and Fragrance Essentials

January 8, 2021January 5, 2021 by Daphne

As we enter a new year, we're looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. Let's discover the products!

As we enter a new year, we’re looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. The current pandemic has forced many of us to curate our beauty shelves and to embrace a less-is-more approach with quality over quantity. Now, let’s discover the products!

SKINCARE

For most of us, spending more time at home meant we had more time to indulge in luxurious self-care nights and lengthy skincare routines. At-home treatment devices and targeted face masks became must-haves, while serums and creams designed to promote the skin’s overall health and wellness were flying off the shelves. The name of the game last year was skin health. Antioxidants, Sunscreen, Hyaluronic Acid we’re all integral components of achieving it.

Some of last year’s favourites are Vintner’s Daughter’s Active Botanical Serum, for example. Formulated with 22 active botanicals, this serum delivers the most optimal concentrations of nourishing Phytonutrients, balancing Minerals, Age-Defying Antioxidants, strengthening Phytoceramides and Amino Acids, replenishing Fatty Acids, and brightening Vitamins to deliver powerful skin nutrition in one step. The ZIIP device was another popular item last year. The at-home treatment uses nanocurrents and microcurrents to encourage cells to create more collagen and elastin.

Vitamin C got a big boost in 2020, with products like Melanie Simon’s Vitamin C serum and Kat Burki’s cold-pressed Vitamin C face cream, while sunscreens like Elta MD’s UV Clear SPF 46, stayed top-of-mind with beauty consumers. Discover the full list of skincare best-sellers!

FRAGRANCE

You may be surprised, but 2020 was an amazing year for fragrances. Perhaps it’s because we could finally test different scents from the comfort of our home before taking them out for a spin, or maybe because spraying a fragrance on in the morning helped us feel more put together. In any case, 2020 was good to fragrances. Some of last year’s bestsellers were new, while others have been around for some time, but had us coming back for more.

Gallivant, for example, came out with a new scent called Bukhara. A woody, floral orris perfume, composed with start perfumer Ralf Schwieger. Musk Deer from Zoologist was another new player on the scene, with notes of synthetic musks, natural oud and florals.

Some established fragrances also made our 2020 best-sellers list, like Misfit from Arquiste and Verticaloud from Hermetica. Misft is an elegant Patchouli fragrance designed to be worn by everyone, whereas Verticaloud is characterized by woody and oriental notes, such as rose oil, saffron and agarwood. Discover the full list of best-selling fragrances for 2020!

BEAUTY

This past year was all about great skin, bold eyes and thick brows. In fact, our entire makeup routines became centered around our face masks and zoom meetings. Most of the time, our lips are hidden, so forget lipstick. Our eyes, skin and brows, however, became the main focus. Tools that help you de-puff and attain a natural glow, like Gua Shas and Jade Rollers, we’re also popular.

To help you achieve the perfect brows, we brought in a Canadian brand called Plume Science. They’re all about creating full, natural brows and lashes. Their Lash & Brow Serum has quickly become a cult-favourite, as have their Brow Pomades. For the perfect base, might we suggest RMS Beauty’s Master Radiance Base? This flattering cream highlighter works to blur out imperfections and create the ultimate glow! Don’t forget the eye! Dot on some of ILIA’s Powder Chromatic Eye Tints and their Limitless Lash Mascara and you’re ready to take on the world… from home! Discover the full list of best-selling beauty products from 2020!

HAIR CARE

In the same way the pandemic has forced us to look at how we take care of our skin, it’s also forced us to look at how we treat our hair and scalp. In fact, 2020 shook us up in many ways including how we looked after our hair. Many of us made the decision to go natural, gray made a big comeback as did curls. Many of us also turned to touch-up products to hide the re-growth before our salons re-opened. Hair masks and scalp treatments and dry shampoos also became popular as we discovered that hair care was really all about looking after our hair!

Products like Rahua’s Leave-In Treatment grew in popularity for their ability to protect, heal and hydrate our hair overnight. Other products like R+CO’s Crown Scalp Scrub reminded us of the importance of scalp health. Touch-up products like R+CO’s Root Touch-Up Spray and Death Valley Dry Shampoo allowed our hair to look fresh and bouncy while we impatiently awaited for hair salons to reopen. Discover the full list of hair care best-sellers from 2020.

A comprehensive guide to achieving a glowing complexion!

Skin Care

How To Get Glowing Skin In a Few Simple Steps

June 22, 2021December 18, 2020 by Daphne

Who doesn’t want glowing skin? It’s why many of us spend countless amounts in skincare and makeup products every year. While it is a goal that many of us strive to achieve, the steps required to reach that goal are unclear. How does on get that glow? Here's how...

Who doesn’t want glowing skin? In fact, the word ‘glow’ is probably one of the most popular terms in the beauty industry. Everyone wants their skin to glow. It’s why many of us spend countless amounts in skincare and makeup products every year. While it is a goal that many of us strive to achieve, the steps required to reach that goal are unclear. With different sources offering up different answers, how does one get that glow?

We’re here to steer you in the right direction towards achieving that Gigi Hadid glow you’ve always wanted! Keep reading to discover the steps!

VITAMIN C

Vitamin C, like SkinCeuticals’ Phloretin C F or C E Ferulic, are a must in everyone’s skincare routine. This antioxidant protects your skin against free radical damage, all the while improving hydration and increasing collagen production in the skin. It’s also known for its brightening properties. The word brightening is another hugely researched word in the beauty industry. Bright rhymes with glow. Well, not really, but you know what I mean! Use a few drops of this antioxidant on in the morning after your cleanser and let it do its magic!

HYDRATION

Keeping the skin moisturized is key to achieving a glow. Two ingredients you want to look for are Hyaluronic Acid and Glycerin. Both aid in locking moisture into the skin. There’s a common misconception that you can only get hydration from a moisturizer. While face creams are a great way to boost the skin’s hydration, other products can do just as good a job! In fact, many turn to hydrating serums, such as the H.A. Intensifier from SkinCeuticals to boost their skin’s hydration. Others turn to hydrating toners such as PCA’s Hydrating Toner, or even face oils like Pai Skincare’s Viper’s Gloss Age Confidence Echium & Amaranth Face Oil. If your moisturizer isn’t doing enough, it may be a good idea to incorporate another hydrating product!

EXFOLIATION

A dull, lackluster complexion can be a sign that you need to exfoliate. In fact, exfoliation is a process that helps you get rid of the dead skin cells at the surface of the skin, helping you reveal a fresh, glowing layer beneath. With time, continued exfoliation can smooth rough patches, fade acne scars, dark spots, reduce redness and brighten the overall complexion. Exfoliation also helps your skincare products absorb better into the skin by unclogging your pores. I think it’s pretty clear why this step is a must in achieving that sought-after glow. Start by exfoliating once a week and slowly increase to 2-3 times a week, depending on how your skin reacts.

MASKS

Face masks are a great way to give your skin a quick boost! Not only can they help you maintain a glowing complexion by providing consistent hydration and/or exfoliation, but they can’t help you achieve an instant glow as well. For example, Consonant’s HydrExtreme Charcoal Sheet Mask delivers high concentrations of Hyaluronic Acid to reveal a soft and luminous complexion immediately. Environ’s Tri Biobotanical Revival Masque uses a unique combination of acids to rejuvenate the skin, revealing a younger, fresher and glowing complexion. Discover our wide range of face masks to get your glow!

FACIALS

Facials are always a good idea. If you feel like your products aren’t doing enough, it may be time to seek the help of professionals! In our boutique, we offer a wide selection of facials that aid in boosting the skin’s natural glow. Among these options, you will find our Brightening HydraFacial and our Tata Harper Instant Glow Peel. Both designed to tackle uneven skin tone and texture to reveal a fresh, smooth, glowing complexion. There are also more in-depth treatments that can be done in a medical clinic, like microneedling treatments and resurfacing lasers.

CONSISTENCY IS KEY

To maintain a healthy glow, it goes without saying that you have to put in time and effort over time. A consistent skincare routine is part of that. Making sure you double-cleanse, exfoliate, moisturize and use an SPF daily is crucial to attaining a glowing complexion. Trust me, put in the work and your skin will reward you.

HEALTHY LIFESTYLE

I know it’s cliché but you are what you eat. In fact, your lifestyle shows up on your face. If it hasn’t yet, it will in the long run! A healthy lifestyle means eating well, exercising regularly and getting enough sleep. Oh, and drinking lots of water! How you live now sets the tone for how your skin will look later.

Need help building a routine? Contact our beauty experts by phone or email!

Skin Care

What is Retinol? A Beginner’s Guide to Using This Powerhouse Ingredient.

June 21, 2021December 14, 2020 by Daphne

Retinol is often referred to as a powerhouse ingredient. The reason it’s referred to as such is because it is strong. Its strength is what makes it effective, but also what makes it dangerous. Keep reading to learn how to properly tame this skincare beast.

Retinol. An ingredient that is heard of by many and understood by few. It’s often referred to as a powerhouse ingredient which makes it all the more mysterious and alluring.

Many of you may be sold on the idea of incorporating it into your routine without actually knowing what it does or how to use it. Although I don’t blame you for quickly jumping on the retinol bandwagon, I can’t stress how important it is to understand this ingredient in its entirety so as not to damage your skin. The reason it’s referred to as a powerhouse ingredient is because it is strong. Its strength is what makes it effective, but also what makes it dangerous. Keep reading to learn how to properly tame this skincare beast.

WHAT IS RETINOL?

Retinol (also known as vitamin A) is an over-the-counter form of retinoid, which is usually prescribed by a doctor. Retinols work by increasing collagen production as well as increasing the rate of cell turnover. New York dermatologist Shari Marchbein, M.D. mentions that retinols ‘also help treat acne, blackheads, and clogged pores by reducing stickiness of the cells that clog pores, as well as speeding up the rate at which the skin turns over and regenerates.’

Because retinol is an over-the-counter retinoid, it is milder than prescription retinoids which makes it ideal for at-home use. Ideally, one should slowly build up their resistance to retinol and eventually apply it every single night. Key work here is slowly. This is a process, folks. Patience is required.

WHO IS IT FOR?

As mentioned above, retinol serves many purposes. It prevents wrinkles, brightens dull skin, treats acne and fades dark spots. With that logic, retinol can help everyone from mature skin, to acne sufferers and anyone in between! Over time, retinol can help increase the production of collagen and elastin in the dermis. Not only does this ingredient provide short term results, but it also aids in the long-term health and appearance of your skin.

If you have perfect skin with no issues whatsoever, lucky you! In your case, most dermatologists would recommend you start using retinol in your thirties, just as your collagen production begins to slow down. In fact, as dermatologist Mona Gohara, M.D., associate clinical professor at Yale University explains: ‘Up until your early-30s, your cells turn over every 28 days, creating a fresh layer of untouched, pristine skin. But after you hit your mid-30s, your cell regeneration slows down, turning over every 50, 60, or 70 days. Retinol, however, sinks into your skin and speeds up cell turnover, causing your body to churn out fresher, smoother skin again.’

HOW DO I USE IT?

We asked our medical aesthetician, Paule, to inform us on how to properly incorporate this ingredient into our routines. For beginners, she recommends starting off by using it twice a week, every 3 nights for the first 2 weeks. If your skin is tolerating it well- i.e. not too red or irritated, then you can add another night per week to this regimen. As time goes on, you can maintain that same time frame: increasing by one night every 2 weeks until you’re up to using it every single night.

If you’ve been using your retinol every night for a few months, and you feel like you want to increase your retinol strength, you absolutely can. However, be sure to start the process all over again. Using it twice a week, every 3 nights for the first 2 weeks and increasing slowly. I cannot stress how important it is to go slowly, as retinol can burn like no other. Trust me.

If you feel like your skin is dry when using retinol, you can apply your night cream or moisturizer on top of it, 10 minutes after you applied your layer of retinol.

IS IT SAFE FOR SENSITIVE SKIN?

For those of you who have sensitive skin, Paule recommends using retinol with a slow release system. A slow release system ensures that the active ingredient is released into your skin in small doses over time and not all at once, which can cause irritation in some people. She also recommends starting at a low percentages. The SkinMedica retinol 0.25 and the SkinCeuticals 0.3 are great for beginners with sensitive skin. PCA Skin also offers a retinol treatment designed specifically for sensitive skin. Paule also mentions that people with sensitive skin should start with using retinol once a week and should add a layer of moisture on top to soothe and hydrate the skin. If you experience any irritation or discomfort, discontinue use.

So there you have it! A beginner’s guide to retinol. As you can see, it’s not hard to see why this ingredient is touted by so many in the industry. There’s no such thing as a miracle ingredient, but this one is pretty close! Discover our selection of retinol products and get a clear, glowing complexion for the new year!

Skin Care

EltaMD Skincare Line : Our Newest Obsession.

June 22, 2021November 11, 2020 by Daphne

EltaMD's skincare lineup offers the same no-nonsense philosophy as their sunscreens: sensitivity-free, non-comedogenic and safe for all skin types. We could not be more excited about this addition to our shelves! Let's get you introduced to the products!

Chances are you’ve heard of the brand EltaMD before. In fact, their sunscreens are probably some of the most popular sun care products on the market. They fly off the shelves at Etiket every year and it’s not difficult to see why. EltaMD has formulated their sunscreens to cater to every skin concern. From breakout-prone skin to dehydrated ones, EltaMD has a sunscreen for you. Not only do they protect you from UVAs and UVBs, but they’re also non-comedogenic, sensitivity-free, fragrance-free and paraben-free, which is why they’re beloved by so many.

To pair with their sunscreens, EltaMD has designed a skincare line that has been available in the U.S. and is now avaialble in Canada. The products are the Foaming Gel, AM Therapy Facial Moisturizer, PM Therapy Moisturizer and the Renew Eye Gel. This skincare lineup offers the same no-nonsense philosophy as their sunscreens: sensitivity-free, non-comedogenic and safe for all skin types. We could not be more excited about this addition to our shelves! Let’s get you introduced to the products!

FOAMING FACIAL CLEANSER

This foaming facial cleanser is great for getting rid of any makeup, oil or impurities on the skin. In fact, it’s a great addition to the double-cleanse! Use it as your first or second cleanse, or even as both! The thick, rich foam gently cleanses leaving your skin feeling clean and balanced. True to EltaMD, this product is oil-free, sensitivity-free and pH-balanced. A no-nonsense formula that gets the job done!

AM THERAPY FACIAL MOISTURIZER

The EltaMD AM Therapy is a lightweight moisturizer that quickly seeps into the skin, providing all-day hydration. For anyone who has an oily complexion, this product is ideal! EltaMD claims that the AM Therapy stimulates the skin’s natural water system to moisturize without oil or heavy emollients. The Hyaluronic acid that it contains also helps increase moisture absorption and retention. As expected, it pairs beautifully with the EltaMD suncreens and is oil-free, fragrance-free, non-comedogenic and safe for sensitive skin. A great addition to your daytime skincare routine!

PM THERAPY FACIAL MOISTURIZER

The EltaMD PM Therapy is a nighttime moisturizer packed with ingredients designed to moisturize, repair and restore your skin while you sleep. In fact, ceramides strengthen the skin’s natural moisture barrier, while niacinamide and antioxidants work to improve the skin color and tone, while also speeding up the metabolism to maximize the nightly skin repair process. Small rice protein peptides stimulate cell growth and collagen formation, resulting in even more skin elasticity. As it nurtures, revitalizes and oxygenates the skin, wrinkles fade and skin tone improves, resulting in a smoother, fresher appearance. Doesn’t get much better than that, right? It can all sound a bit like a sales pitch but at the end of the day, ingredients don’t lie! And EltaMD is all about their ingredient list.

RENEW EYE GEL

Say bye-bye to under-eye puffiness, dark circles and fine lines and wrinkles with EltaMD’s Renew Eye Gel! This eye gel is packed with peptides, hyaluronic acid and natural extracts designed to support the skin matrix to help prevent and reduce the appearance of skin aging all while generating brighter, healthier-looking skin. This eye gel works great under makeup and helps repair and restore your skin while you sleep! We’re hooked.

Suffice to say, this new addition to the Etiket shelves does not disappoint. Just like with its sunscreens, EltaMD delivers with their skincare products. Simplify your skincare routine with these effective, ingredient-packed products!

Our Aesthetician and Tata Harper Emmanuelle wearing the Clarifying Face Mask by Tata Harper.

Skin Care

Best Face Masks For Every Skin Concern

November 9, 2020November 2, 2020 by Daphne

Discover the face masks that our in-house aesthetician Emmanuelle recommends for every skin concern!

Who doesn’t love a good face mask? They’re an integral part of a self-care night. You know, the nights where you take a warm long bath, slap on a face mask and indulge in your favourite binge-worthy show. I’m feeling relaxed just thinking about it. A face mask is a great way to give your complexion a little T.L.C in 20-30 minutes. In fact, face masks are designed to deliver high concentrations of active ingredients to your skin, usually allowing you to see results as soon as you remove them.

Our in-house aesthetician and Tata Harper Specialist Emmanuelle using the Clarifying Mask from Tata Harper. — *Emmanuelle is using the Clarifying Mask from Tata Harper*

Now with more options on the market than ever before – sheet masks, clay masks, mud masks, exfoliating masks, overnight masks etc., – it can sometimes be overwhelming to find the right one for your skin. There is literally a face mask for every skin concern out there. Battling a pimple? There’s a mask for that. Struggling with dehydrated skin. Yep. There’s one for that too. The right face mask will quickly become your best-friend and the one product you reach for in dire situations.

In order to help you find your perfect match, we’ve asked our in-house aesthetician and Tata Harper Specialist Emmanuelle to recommend her favorite face masks for the most common skin types and concerns. Here are her suggestions.

OILY, ACNE-PRONE SKIN

The Sebu-Clear Masque from Environ — *Hydroxy Acid Sebu-Clear Masque / Clarifying Clay Masque / Clarifying Mask*

*Hydroxy Acid Sebu-Clear Masque / Clarifying Clay Masque / Clarifying Mask*

When shopping for the perfect mask to tackle your oily, acne-prone skin, it’s important to look for products with clay, charcoal and exfoliating properties. Clay and charcoal work by absorbing oil out of pores, while exfoliating properties help clear the appearance of breakouts. These masks contain both and will help keep zits at bay!

ANTI-AGING

*Tri-Botanical Revival Masque / Resurfacing Mask / Stem Youth Sheet Mask*

The goal in any anti-aging regimen is to avoid the dull, lackluster complexion we get as we age and to achieve a fresh, plump, glowing complexion. Look for masks that promote exfoliation, cell-turnover and the maintenance of healthy skin cells. The Environ and Tata Harper masks promote the exfoliation of dead skin cells, while the Pro-Derm sheet mask promotes healthy stem cells. If your cells won’t renew themselves, give them a push!

DRY SKIN

*Vital Hydration Blask / Hydrating Floral Mask / Supreme Moisture Mask*

Dry skin can be a pain, especially going into the winter months. When shopping for a hydrating mask, look for ingredients like Hyaluronic Acid, Glycerin and plant oils and butters. Emmanuelle recommends you sleep with your hydration mask. In fact, depending on the texture, it helps the product penetrate the skin better. You’ll wake up with plump, hydrated skin that’s ready to take on the cold!

PIGMENTATION

*Dual Acid Peel / Curtain Call Brightening Mask / Brightening Mask*

Stubborn marks got you down? A face mask designed to treat pigmentation might just be what you need! Look for ingredients like AHAs when shopping for the right mask for you! AHAs like Glycolic acid will promote cell-turnover and brighten your overall complexion. The masks that Emmanuelle recommends also contain hydrating ingredients so they won’t irritate your skin.

SENSITIVITY

*Phyto Corrective Masque / TerreusMasque / Cleansing Gelée + Moisture Mask*

Masks designed for sensitive skin use key-words like hydrating, calming, soothing, etc. Most of them contain hydrating actives like Hyaluronic Acid, or calming ones like Cucumber. Many of our masks for sensitive skin are also aimed at treating post-procedure skin so you know they’re soothing!

Target your specific skin concern with one of our masks!

Skin Care

Etiket Staff Must-Have Products For Fall

November 5, 2020October 10, 2020 by Daphne

Fall is a season that pairs well to the beauty industry. Discover the products that our staff just can't get enough of.

Picking new products to try can be very overwhelming, what with all the options out there. To simplify the process for you, we’ve asked our team to come up with one must-have product each for fall. Fall is a time of transformation, the weather is changing, the leaves are turning and the days are getting shorter. Your beauty routine should transform as well. A few tweaks can make saying goodbye to summer much easier on your skin. From hydrating moisturizers and warm-toned makeup, to spice-scented candles and nourishing body oils, fall is a season that is perfect for self-care, something we all need right now. Discover the products that our team just can’t get enough of.

Emmanuelle – Tata Harper Specialist & Aesthetician

Emmanuelle's fall essential is the Tata Harper Retinoic Face Oil. — Tata Harper – Retinoic Nutrient Face Oil

I love the Retinoic Face Oil from Tata Harper because it is a multivitamin oil, and just like our body, we need to boost our natural defences and regulate our cells with the changing of the seasons. Retinoic oil, which is a natural form of vitamin A, has an ultra-regenerating effect without irritating the skin, it also has anti-aging properties. I call this oil “the vitamin cocktail”! Its oil texture also allows me to massage my face and use my gua sha every night. I can also mix it into my day cream in the morning to infuse even more hydration into my dry skin. It will prevent dehydration throughout the day. – Emmanuelle

Jordanna – Holistic Aesthetician

Jordanna's pick for fall is Agent Nateur's Holi Water Pearl & Rose Hyaluronic Toner. — Agent Nateur – Holi Water Pearl & Rose Hyaluronic Toner

The Holi (water) Pearl & Rose Hyaluronic Toner from Agent Nateur is the most hydrating post cleanse product I have ever used. It allows the skin to attract more moisture, which is crucial as we head into the colder and drier months. Once applied, you can feel your skin barrier getting stronger.

Monica – Boutique Operations Manager

Monica's pick for fall is the Hyaluronic Gel Moisturizer from Tata Harper. — Tata Harper – Hyaluronic Gel Moisturizer

My fall obsession is the Hyaluronic Gel Moisturizer from Tata Harper. Not only is it packed with antioxidants to protect my skin and give it a radiant glow, but it also hydrates my problematic oily skin without causing flare-ups. I see a real difference when I use it, and will never go without it! I love that it gives my skin a glow, helps prevent signs of aging and hydrates without leaving a thick layer of residue on my skin. (People with problematic and oily skin like mine are unfortunately all too familiar with creams that leave unwanted residue!)

Paule – Medical Aesthetician

Paule's fall essential are the Hydrating Oil Capsules from Environ. — Environ – Hydrating Oil Capsules

I first discovered Environ when Etiket opened in 2011 and I have been using it ever since. Environ’s Hydrating Oil Capsules are a must have for me when fall hits and it starts to get cold outside. They help to overcome dehydration from the changing of the season. They leave my skin feeling nourished and satiny.- Paule

Sari – Skincare & Fragrance Specialist

Sari's fall essential is the Master Radiance Base from RMS. — RMS Beauty – Master Radiance Base

After the summer is over and I have lost my suntan glow, this creamy texture of the Master Radiant Base makes me feel radiant and sun-kissed. I have loved RMS since we first start carrying it at Etiket and now any new launch becomes a favourite of mine. Easy and simple to use and all clean ingredients. – Sari

Naomi – Skincare & Fragrance Specialist

Naomi's fall essential is the HydrExtreme Booster from Consonant. — Consonant – HydrExtreme Hydration Booster

The HydrExtreme Hydration Booster from the Canadian brand Consonant is my fall superstar product because I love that this product (which has only two (!) ingredients) gives me a hydration boost that lasts all day. I use it on my face and lips to plump the skin. With drier and more sensitive skin these months, this super gentle and effective product is perfect for me! – Naomi

Daphne – Customer Experience Coordinator & Social Media

Daphne's fall essential is the Discolouration Defense from SkinCeuticals. — SkinCeuticals – Discoloration Defense

After spending the summer in the sun (with sunscreen *almost* every day), I find that my red acne marks appear a little darker than in the winter months. That is where Discoloration Defense from SkinCeuticals comes in to rescue my skin! Formulated with key ingredients in fighting pigmentation, this serum is clinically proven to reduce the appearance of stubborn brown patches and post-acne marks. In my opinion, this is a must in everyone’s beauty bag post-summer! – Daphne

Adam – Warehouse Coordinator

Adam's fall must-have for fall is Malin & Goetz's Mojito Lip Balm. — Malin + Goetz – Mojito Lip Balm

When I started at Etiket I didn’t know much about skincare, and now I appreciate everything we offer – I am amazed at what good skincare has done for my skin! I keep the MALIN+GOETZ Mojito Lip Balm with me all the time. It is healing for my lips – more than just moisturizing! – Adam

Karine – Director of Marketing

Karine's fall essential is the Hair Mask Trio from The Hair Routine. — The Hair Routine – Treatment Mask Bundle

Those close to me know that I LOVE hair products. In fact, hair often becomes a topic of conversation with me! From the first time I tried these masks from Montreal-based brand The Hair Routine, I knew that they would become an obsession. I’m constantly repenishing them. They make my hair strong, shiny, soft and bouncy, just how I like it! Their secret is simple; every jar contains water, oil and proteins essential for maintaining healthy hair. I rotate the masks to ensure my hair stays flawless. All you have to do is meet Clarissa, the founder of the brand to be convinced, she has the hair of a Goddess! – Karine

Steve – VP Operations

Steve's fall essential is the Supreme Moisture Mask from Nuori. — Nuori – Supreme Moisture Mask

I love the Supreme Moisture Mask from NUORI! As we go into winter, my skin gets so dry – especially as I run outside everyday! I use it as an overnight mask and LOVE the glow my skin has in the morning! Stay Excited! – Steve

Simon – Founder & President

Simon's fall must-have is the Vitamin C Intensive Face Cream from Kat Burki. — Kat Burki – Vitamin C Intensive Face Cream

I started using the Kat Burki Vitamin C Intensive Face Cream when I was testing the brand for the store. I have always been a Vitamin C serum guy as I know how important antioxidants are in my daily routine. After reading about how this 15% Vitamin C cream works, I was intrigued to see the results. I have to say I like the texture and feel of the cream AND I am seeing the results I have always seen with the serums I used to use. – Simon