Skincare Essentials.
Skin Care

Skinimalism: Getting Back to Basics

The new trend in the beauty industry is Skinimalism: the art of owning quality over quantity. Let's get to the bottom of this new trend, shall we?

Skincare routines can be very overwhelming. Good marketing makes us feel like we need every product under the sun to achieve the perfect complexion. However, that is not the case. A few key products, based on your skin type and concerns, can make all the difference.

My resolution this year is to own quality over quantity. That means researching more and curating my skincare routine to match my skin’s needs. Finding ingredients that work well for me and that truly make a difference in my complexion. The beauty industry is calling it skinimalism, and we’re here for it!

In short, this movement is about getting back to basics. What do we actually need? According to our aestheticians, you only need a few key products to achieve a healthy, glowing complexion that stays youthful over time. Let’s discover them together!

Gentle cleanser

A cleanser is a must in a skincare routine. We recommend opting for a gentle cleanser, no matter your skin type and concern. In fact, active cleansers can be harsh and irritating to the skin. A gentle cleanser, like Pro-Derm’s Gentle Cleanser, works for pretty much everybody. It gets the skin cleaned and prepped for your routine, without stripping the skin of its natural oils.

It remains to be seen if you need to wash your face in the morning. Some skin experts claim you do, others claim you don’t. However, one thing they all agree on is that you NEED to properly wash your skin at night. A double-cleanse is the only way to ensure the day’s grime, pollution, oil and makeup is completely washed off your face. To properly double cleanse, you should first start with an oil-based cleanser or a milk cleanser. This first step will loosen everything up on your face. For the second step, use a water-based cleanser, like a gel or a foaming face wash, to remove any excess off the skin.

Toner

Toners are the first step in targeting specific skin types or concerns. For example, if you have oily, acne-prone skin, you can incorporate an exfoliating toner into your skincare routine. AHA and BHA toners exfoliate the skin to unclog pores and increase cell turnover. If clogged pores and hyperpigmentation are some of your skin concerns, try Environ’s Alpha Hydroxy Toner or Huna’s Exfoliate Fruit Extract Toner.

On the other hand, if your skin is deeply dehydrated, especially during the winter months, try a hydrating toner, like the one from PCA Skin. Hydrating toners are a way to increase hydration before applying your moisturizer!

Treatment Serum

The serum you incorporate into your routine should reflect your skin type and needs. If you have larger pores, maybe you can use a treatment serum to address that concern. The Blemish + Age from SkinCeuticals, for example, is a great one for acne-prone skin. If you have dryer skin, maybe incorporate a Hyaluronic Acid serum like the HA Intensive Hydrating Serum from Environ.

There is a serum, however, that is known to have benefits for almost every skin type and concern: Vitamin C serum. This powerful antioxidant protects the skin from free radical damage caused by environmental factors such as pollution and is a skin brightening agent. In fact, it accelerates the production of collagen and elastin, reducing signs of hyperpigmentation and preventing premature aging. Many who use it notice an almost instant glow in their skin after incorporating it into their skincare routine. SkinCeuticals’ C E Ferulic is our best-selling Vitamin C Serum, as are the Vivier serums!

Moisturizer

A moisturizer is an integral part of a skincare routine. For every skin type. Morning and night. Not only should you apply it to the face, but to your neck and chest as well. The more areas you cover the better! Many prefer to use a thick moisturizer at night and a lighter one during the day, to wear under makeup. There aren’t really any rules. Whatever works best for you and your skin type.

Among people with oily skin, there is a misconception that you don’t need a moisturizer. That it will only make your skin produce more oil. I used to think this, so I get it. However, it’s actually the opposite. By hydrating your skin, you’re essentially telling your body that it doesn’t have to produce more oil. When you strip your skin of moisture, that’s when your body starts creating more oil, resulting in more breakouts! Don’t skip this step!

SPF

Arguably the most important step in a skincare routine. In fact, did you know that UV exposure is one of the main causes of skin aging? You can have the best skincare routine around, but if you’re not protecting your skin with a sunscreen, it’s all for nothing. No matter what, you should end your skincare routine with an SPF. Every day of the year, rain or shine. Discover our wide selection of sunscreens to start protecting your skin!

Need help building a skincare routine that works for you? Contact us at [email protected] or call us at (514)- 687-3886. Our beauty experts will help you find the right products for your skin type and concerns.

Paule's Skincare Routine
Skin Care

A Skincare Routine Fit for an Aesthetician: Paule’s Current Must-Haves

Have you met Paule, our medical aesthetician? She's the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. We're diving into her skincare routine to discover her secrets!

Have you met Paule, our medical aesthetician? If you’ve visited our boutique, chances are you have. She’s the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. Her skin is what many of us are trying to achieve: a healthy, bouncy, glowing complexion that you couldn’t put an age on. Therefore, it only seems natural to check out her skincare routine. Whatever she’s doing it’s working, and we want in on her secrets. Here is the full list of products Paule credits to keeping her skin looking young and radiant.

NUORI

This Danish skincare brand creates pure and 100% natural skincare products, completely free of synthetic additives that artificially prolong the shelf like of skincare formulas. Freshness ensures peak efficacy, as active ingredients are not weakened by time-related breakdown.

Nuori offers deeply hydrating and repairing products formulated with the highest quality ingredients. It’s no wonder why Paule turns to them. In fact, out of the range, Paule is currently using Nuori’s Perfecting Facial Oil and the Perfecting Body Oil. Both oils are designed to deeply nourish and balance the skin while helping diminish the visible signs of aging. They also both contain Vitamin E, which means that they offer antioxidant protection.

SKINCEUTICALS

If you’re remotely into skincare, chances are you’ve heard of SkinCeuticals before. In fact, this brand has designed some of the most talked about skincare products in the industry: C E Ferulic, Triple Lipid Restore 2:4:2, Discoloration Defense, and the list goes on. However, Paule is currently using their new Glycolic Brightening Renew Overnight.

Formulated with a 4% glycolic acid, it works at an optimal concentration to promote cell turnover. It’s complimented by a 2% phytic acid to promote skin clarity and brightness. This overnight treatment hydrates while improving the appearance of skin texture and tone, revealing brighter, more youthful looking skin. Who doesn’t want that?

SKINMEDICA

Another giant in the skincare industry is SkinMedica. Like SkinCeuticals, their products have garnered much praise over the years. Take their Lytera 2.0 Serum. This longtime cult-favourite was formulated to address the appearance of stubborn skin discoloration. This non-prescription, non-hydroquinone, skin brightening product has not only been proven to lighten discoloration, but also to improve the overall appearance of the skin.

SkinMedica promises results in as little as 12 weeks. This product definitely has a hand in Paule’s flawless complexion!

VIVIER

This Canadian Beauty brand is all about healthy skin. Vivier has formulated a wide selection of skincare products that tackle everything from hyperpigmentation to aging skin. You may have heard of their Vitamin C serums. They are, in fact, what launched the brand back in the 90s.

Paule loves the Ultimage and Derma-V creams for their ability to hydrate, repair a deeply nourish the skin. Ultimage is an innovative dual-action complex with neuropeptides and hyaluronic acid that works to soften expression lines and wrinkles, and boost hydration for a smoother, ageless complexion.

Derma-V, on the other hand, is a skin repair and barrier cream with prebiotics and antioxidants. This product has been carefully crafted with a blend of 5 skin repairing ingredients that work with your skin to restore skin health and hydration levels while you sleep.

Need help putting together a skincare routine that works for you? Contact us at [email protected] or call us at (514) 687-3886. Our beauty experts will help you find the right products for your skin type and concerns!

Discover Juliette from Juliette & Chocolat
In Conversation With

In Conversation with Juliette from Juliette & Chocolat

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.
@juliettechoco

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand. 

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect. 

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi. 

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day. 

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at  @juliettechoco or her business,  Juliette & Chocolat @juliette_chocolat

Skin Care

Double-Cleansing: The Key to a Flawless Complexion

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Keep reading to find out why you NEED to be double-cleansing in order to get the most out of your skincare routine.

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Why is it so important to get everything off your face? Well, if you don’t start your nighttime skincare routine with a blank canvas, every product, every ingredient that you apply on your skin, will not work to the best of its abilities because it’s blocked by whatever dirt or makeup that is left on your skin. You’re basically throwing money down the drain by not properly cleansing. Double cleansing is especially important at night since, as we all know, your skin repairs itself when you sleep. Don’t rob yourself of this crucial period!

HOW DOES IT WORK?

First cleanse

The goal of the first cleanse is to soften and break down the makeup, dirt, and sunscreen on your skin. Even on days when you don’t wear makeup, you should still double cleanse to get rid of any sunscreen on your face. Many sunscreens can be clogging for your pores, which is why you need to make sure you get it off at the end of the day.

Second cleanse

Now that you’ve loosened everything on your skin and rinsed it off, your second cleanse is meant to get rid of anything left behind. For this step, you can go in with your regular face cleanser, or one with active ingredients designed to treat a specific skin concern, such as a cleanser with AHAs and BHAS.

WHAT PRODUCTS TO LOOK FOR

For the first cleanse, it’s important to look for cleansing oils, balms or milk cleansers. These products will, when applied to dry skin, emulsify and loosen up everything on the skin. Those of you who are nervous about using an oil or balm on your skin, don’t worry! You’ll remove any trace of the first cleanse when you go in with your second, water-based cleanser. Our best-selling cleansing oil is the Light Work Cleansing Oil from Pai Skincare. As for balms, Kat Burki’s Vitamin C Nourishing Cleansing Balm is one of our favourites!

For the second cleanse, if you want an effective cleanser that is gentle on the skin, Pro-Derm’s Gentle Cleanser is a best-seller and loved by the Etiket staff. The second cleanse is also where you can use a more targeted treatment cleanser, like the SkinMedica AHA/BHA Exfoliating Cleanser. The choice is yours!

If you want to make the most out of your skincare routine, it’s crucial you start it off with a double-cleanse. Allow your skin to fully benefit from the products and ingredients in your skincare routine! Discover our variety of facial cleansers here!

Our Valentine's Day Essentials
Gift Giving

Valentine’s Day Gift Guide: For You or a Loved One

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It's been a tough year, you deserve to treat yourself with some of Etiket's most romantic products. Let's discover our Valentine's Day must-haves!

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It’s been a tough year, you deserve to treat yourself with some of Etiket’s most romantic products. From enchanting perfumes, facial massage tools and body oils, to flavorful toothpastes and lip products for kissable lips, discover our Valentine’s Day must-haves to celebrate self-love or your love for your partner. 

AGENT NATEUR

In the spirit of celebrating love, discover Agent Nateur’s Holi (Sex) oil. We all deserve pleasure, whether with or without a partner. This oil-based, quick-absorbing formula (think Organic Coconut and Sweet Almond oil) is Agent Nateur’s solution to the chemical-filled lubricants on the market. But Holi (Sex) is not just for your intimate area. Use it all over to hydrate the body and leave behind a lingering scent of Jasmine, Coconut, Rose, and Vanilla.

LEBON

Make it a fresh kiss this Valentine’s Day with an all-natural LeBon Toothpaste. LeBon toothpastes are formulated with ethical and natural ingredients combined with delicious and exclusively perfumed natural notes from Grasse, France. They all contain Certified Organic Aloe Vera and Green Tea to naturally help protect gums and prevent tooth decay. LEBON Toothpastes are vegan and naturally sweetened with Stevia Rebaudiana. They also have a non-ending “free of” list: cruelty-free, paraben-free, sulfates, fluoride, titanium dioxide, … Stay fresh with complete peace of mind.

Parfums de Marly

Fragrance is super important when celebrating Valentine’s Day. If you’re celebrating self-love this year, fragrance is an instant confidence booster. Spray some on and enjoy a night-in for yourself. If you’re celebrating with a partner, an enticing floral smell like Delina will bring out the romantic in you. Trust us, your partner won’t be able to keep his or her hands off you…

Sara Happ

Get your lips ready for the occasion with the queen of all lip products: Sara Happ. The Pink Grapefruit Lip Scrub eliminates dry, flaky skin, leaving your lips ridiculously soft and supple. Perfect for Valentine’s Day! You’ll wonder how you ever lived without it.

RMS BEAUTY

Now that your lips are soft and supple from using Sara Happ’s lip scrub, apply RMS Beauty’s Tinted Daily Lip Balm for hydrated lips with a tint! Packed with all the good stuff lips crave, RMS tinted balms simultaneously pamper, protect, nourish and flood your lips with flavourless, fragrance-free, healthy hydration. Pucker up!

In need of more inspiration? Discover our full Valentine’s Day Gift Guide!

Skin Care

The Best Products of 2020: Skincare, Hair Care and Fragrance Essentials

As we enter a new year, we're looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. Let's discover the products!

As we enter a new year, we’re looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. The current pandemic has forced many of us to curate our beauty shelves and to embrace a less-is-more approach with quality over quantity. Now, let’s discover the products!

SKINCARE

For most of us, spending more time at home meant we had more time to indulge in luxurious self-care nights and lengthy skincare routines. At-home treatment devices and targeted face masks became must-haves, while serums and creams designed to promote the skin’s overall health and wellness were flying off the shelves. The name of the game last year was skin health. Antioxidants, Sunscreen, Hyaluronic Acid we’re all integral components of achieving it.

Some of last year’s favourites are Vintner’s Daughter’s Active Botanical Serum, for example. Formulated with 22 active botanicals, this serum delivers the most optimal concentrations of nourishing Phytonutrients, balancing Minerals, Age-Defying Antioxidants, strengthening Phytoceramides and Amino Acids, replenishing Fatty Acids, and brightening Vitamins to deliver powerful skin nutrition in one step. The ZIIP device was another popular item last year. The at-home treatment uses nanocurrents and microcurrents to encourage cells to create more collagen and elastin.

Vitamin C got a big boost in 2020, with products like Melanie Simon’s Vitamin C serum and Kat Burki’s cold-pressed Vitamin C face cream, while sunscreens like Elta MD’s UV Clear SPF 46, stayed top-of-mind with beauty consumers. Discover the full list of skincare best-sellers!

FRAGRANCE

You may be surprised, but 2020 was an amazing year for fragrances. Perhaps it’s because we could finally test different scents from the comfort of our home before taking them out for a spin, or maybe because spraying a fragrance on in the morning helped us feel more put together. In any case, 2020 was good to fragrances. Some of last year’s bestsellers were new, while others have been around for some time, but had us coming back for more.

Gallivant, for example, came out with a new scent called Bukhara. A woody, floral orris perfume, composed with start perfumer Ralf Schwieger. Musk Deer from Zoologist was another new player on the scene, with notes of synthetic musks, natural oud and florals.

Some established fragrances also made our 2020 best-sellers list, like Misfit from Arquiste and Verticaloud from Hermetica. Misft is an elegant Patchouli fragrance designed to be worn by everyone, whereas Verticaloud is characterized by woody and oriental notes, such as rose oil, saffron and agarwood. Discover the full list of best-selling fragrances for 2020!

BEAUTY

This past year was all about great skin, bold eyes and thick brows. In fact, our entire makeup routines became centered around our face masks and zoom meetings. Most of the time, our lips are hidden, so forget lipstick. Our eyes, skin and brows, however, became the main focus. Tools that help you de-puff and attain a natural glow, like Gua Shas and Jade Rollers, we’re also popular.

To help you achieve the perfect brows, we brought in a Canadian brand called Plume Science. They’re all about creating full, natural brows and lashes. Their Lash & Brow Serum has quickly become a cult-favourite, as have their Brow Pomades. For the perfect base, might we suggest RMS Beauty’s Master Radiance Base? This flattering cream highlighter works to blur out imperfections and create the ultimate glow! Don’t forget the eye! Dot on some of ILIA’s Powder Chromatic Eye Tints and their Limitless Lash Mascara and you’re ready to take on the world… from home! Discover the full list of best-selling beauty products from 2020!

HAIR CARE

In the same way the pandemic has forced us to look at how we take care of our skin, it’s also forced us to look at how we treat our hair and scalp. In fact, 2020 shook us up in many ways including how we looked after our hair. Many of us made the decision to go natural, gray made a big comeback as did curls. Many of us also turned to touch-up products to hide the re-growth before our salons re-opened. Hair masks and scalp treatments and dry shampoos also became popular as we discovered that hair care was really all about looking after our hair!

Products like Rahua’s Leave-In Treatment grew in popularity for their ability to protect, heal and hydrate our hair overnight. Other products like R+CO’s Crown Scalp Scrub reminded us of the importance of scalp health. Touch-up products like R+CO’s Root Touch-Up Spray and Death Valley Dry Shampoo allowed our hair to look fresh and bouncy while we impatiently awaited for hair salons to reopen. Discover the full list of hair care best-sellers from 2020.

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.