Makeup

Say Hello to 19/99 

Makeup designed for everyone.

We’re excited to introduce you to the latest brand to join Etiket: 19/99, inclusive of all ideals of beauty, whether you’re 19 or 99.
 
Their mission? To tear down traditional definitions of beauty, of how we are supposed to look, how we should age and how we should use makeup, and to allow individuals to create their own.
 
The brand offers multi-functional, easy-to-use products that look like a little, but do a whole lot. These essentials are designed for building, blending, buffing, smudging, and doing what you want.

MEET THE FOUNDERS

19/99 is a Canadian brand founded in Toronto in 2020 by Stephanie Spence and Camille Katona. With over a decade of experience working in the beauty industry for start-up brands that grew in popularity around the globe, the duo decided to join forces and change the narrative around beauty and aging by launching 19/99.

They believe in doing what you want, defining your beauty, and having fun doing so no matter your age.

THE FORMULAS

19/99 products are for all skin types, skin tones, ages and ideas of beauty. All products are cruelty-free, vegan, and free of synthetic fragrance and designed with conscious consumption in mind. The brand stands behind its responsibility to make good choices, use recycled and recyclable materials wherever possible, and minimize its use of plastics.

THE TOOLKIT: 19/99 STANDOUTS

Precision Colour Pencil | 12 Colours
 
A cream pot formula in a multi-use pencil format. They glide on with a creamy-matte finish. 
Colour Set Setting Powder
 
A no-fuss, pocket perfect setting powder for eliminating shine and prolonging the wear time of makeup.
Lash Tint Mascara | 3 Colours
 
A one-of-a kind tubing mascara for lashes and brows with a super fine wand providing a clean, smudge-free application and wear.
Graphite Brow Pencil | 2 Colours
 
This easy-to-use formula allows for drawing precise, hair-like strokes, while the powdery finish creates easy, smooth application and blendability.
Cream Blush Stick | 2 Colours
 
An ultra creamy, blendable, and buildable blush stick for bringing a flush of energetic colour to your face.
Cream Highlight Stick | 2 Colours
 
A creamy highlighting stick that creates a glowing, dewy radiance without heavy sparkle.
Soft-Focus Blending Brush
 
The perfect makeup brush for blending makeup seamlessly into skin.
High Shine Gloss
 
A clear, hydrating gloss made with ceramides and sodium hyaluronate for a moisturizing and plumping effect.
Water Colour Tint | 4 Colours
 
A weightless, blendable water-balm formula that creates a flush of colour on lips and cheeks, with a skin-like finish.
Tinted Matte Balm
 
A moisturizing, satin-matte balm that glides on for lightweight colour in a universal shade of plum.

Shop 19/99 in stores or online at Etiket.ca.

In Conversation With

Motherly Advice From Mother to Daughter

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

Tata Harper, Founder of Tata Harper

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

DISCOVER TATA HARPER

April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

DISCOVER VINTNER’S DAUGHTER

Jasmi Bonnén, Founder of Nuori

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

DISCOVER NUORI

Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

DISCOVER THE HAIR ROUTINE

Sarah Brown, Founder of Pai Skincare

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

DISCOVER PAI SKINCARE

Heather Urquhart, Founder of Huna

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

DISCOVER HUNA

Kat Burki, Founder of Kat Burki Skincare

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

DISCOVER KAT BURKI

Sasha Plavsic, Founder of ILIA

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

DISCOVER ILIA

Lisa Mattam, Founder of Sahajan

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

SHOP SAHAJAN

Lauren Bilon, Founder of Plume Science

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

DISCOVER PLUME SCIENCE

Mai Nozoe, Founder of BeautéJaponica

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

DISCOVER BEAUTÉJAPONICA

Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

DISCOVER MAHONI

Happy Mother’s Day from all of us at Etiket!

Augustinus Bader is launching at Etiket!
Skin Care

All About Augustinus Bader: The Latest Brand to Launch at Etiket

The world of Augustinus Bader...

Have you heard of the cult skincare brand Augustinus Bader? Their face creams, specifically, have been touted by beauty editors and celebrities alike as the best moisturizers money can buy. Why should this brand be on your radar? Well, we’re excited to announce that the Augustinus Bader line will be launching at Etiket! Let’s discover the collection together.

ABOUT THE BRAND

Founded by biomedical scientist Professor Augustinus Bader, the Augustinus Bader brand found overnight success based on 30+ years of research in stem cell biology and regenerative medicine.

In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness the human body’s capacity to heal, with a focus on the reawakening of cells that become dormant due to aging or trauma. In 2008 he developed a groundbreaking Wound Gel that heals severe skin traumas without the need for surgery or skin grafts. It is this revolutionary technique that inspired Augustinus Bader skincare.

Bader’s business partner Charles Rosier was initially impressed by his work and encouraged Bader to create skincare for the masses to help fund his medical research. The first products to launch were The Cream and The Rich Cream. Both have now won multiple awards – and make radiant, healthy skin accessible and simple.

Over the years, demand for Bader’s products soared on the back of old-fashioned word of mouth. There were no paid placements, big marketing campaigns or pretty packaging – it was the results that spoke for themselves.

WHAT MAKES THE BRAND DIFFERENT?

As we previously mentioned, the success of the brand is based on word of mouth, encouraged by results. Augustinus Bader’s extensive experience in the field of stem cell biology and regenerative medicine has allowed him to create a product line that delivers real results to those who adhere to his 27-day plan. Originally developed to treat wounds, these products harness the power of amino acids and nutrients already native to skin, to nourish and revitalize your complexion. They also get to work stimulating collagen to minimize fine lines and swiftly restore elasticity.

The Bader formula is powered by Professor Bader’s patented TFC8® (Trigger Factor Complex 8) – a cocktail of more than 40 different ingredients that include vitamins, amino acids and molecules naturally found in the body, to name a few. TFC8® was inspired by Bader’s over 30+ years of research and innovation in wound repair and cellular regeneration. It works by guiding key nutrients to the cells, creating an ideal environment for your skin to naturally renew. The result? Better hydration, skin strength and firmness. The support of cell turnover also helps improve vibrancy and luminosity, as well as address issues like fine lines, dark spots and visible pores.

WHY IS THERE A 27 DAY JOURNEY?

This comes down to the fact that every skin cell in the human body is naturally regenerated over 27 days, so this is when you’ll see results. Over this time period, you can expect your complexion to become more hydrated, and to look and feel renewed with an unbeatable glow.

STAR PRODUCTS

While all of the Augustinus Bader products have enjoyed success, it is impossible to read about the brand without mention of the face creams. Two moisturizers have propelled the brand to the top of the charts: The Cream and The Rich Cream. The Cream has a lighter texture, and may be better suited for oily, combination skin types, as well as those who suffer from acne and congested skin. The Rich Cream on the other hand, would be better suited for those with normal to dry skin. Celebrities like Kate Bosworth, Diane Kruger and Victoria Beckham all rave about these moisturizers. Clinical trials also back up the hype: 97% of testers agreed skin tone and texture was visibly improved, while 96% said their skin looked healthier after using both The Cream and The Rich Cream. Testers also noted an improvement in the appearance of wrinkles by more than 160% over a day to day period.

Some of the other star products include Augustinus Bader’s The Eye Cream, The Serum, The Essence, The Body Cream, The Face Oil and The Cleansing Balm.

WHO IS IT FOR?

Given the minimal range, you’d think it would only be suitable for a handful of people. However, thanks to their 100% paraben-free and fragrance-free formulas, all skin types can get on board, including overly sensitive ones.

SUSTAINABILITY

One more thing to love about Augustinus Bader is that they are guided by a core set of green values. Sustainability is very important to the brand and is integrated in everything from their clean ingredients, to their eco-conscious packaging.

CLEAN INGREDIENTS

Their products contain the highest quality ingredients – high potency botanicals and clean actives. They’re also 100% free of parabens, fragrance, SLS, SLES, and DEA, heavy metals, talc, petrolatum/paraffin/mineral oil, and do not contain unnecessary preservatives, solvents, and emulsifiers.

Augustinus Bader also vows to use ingredients that are sustainably sourced, clean, and bio-engineered where possible to reduce environmental impact.

PACKAGING

Augustinus Bader has created refills for both The Eye Cream and The Serum to encourage recycling of their products. Furthermore, an estimated 80% of their primary containers are fully recyclable, and an estimated 90% of their secondary containers are fully recyclable. They also use FSC Certified paper.

An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled. Their packaging is ECOCERT/COSMOS certified where possible.

Augustinus Bader also works with The World Land Trust and The Woodland Trust to measure, reduce, and offset the carbon footprint from their paper usage, with the aim of going carbon neutral in 2022.

Shop Augustinus Bader at etiket.ca or in-store!

Jordanna's Spring Reset Routine
Hair Care

Jordanna’s Spring Routine

Etiket's holistic aesthetician shares her favourite tips and products for the upcoming season.

A change of season is upon us, and with that comes the need to adjust our skincare and wellness routine. 

We asked Jordanna Kavannat, Etiket’s holistic aesthetician and Tata Harper Spa Specialist, to tell us what this change of season means for her.

“Spring is a beautiful time to awaken your spirit and to make self-care through skincare a more sacred practice. In Chinese medicine, the term ‘shen’ means to glow or light from within. Below are my favourite tips and products to help your ‘shen’ shine brightly this spring!”, says Jordanna.

WAKING UP

“I start my day with some kind of physical activity. Sweating and moving my body in the morning helps the flow of our lymphatic system and is a great way to release endorphins (happy vibes).”

POST WORKOUT

A green smoothie with the Agent Nateur (Holi) Mane collagen is a great way to start the day with good nutrition. I find it helps me make better choices throughout the day.”

SHOWER TIME AND BATH ROUTINES

“The Lovefresh Vanilla Coffee Bar Soap gets rid of dead skin cells, helping regenerate your skin, and the coffee can help tighten skin and reduce cellulite. It’s like a morning cup of java!”

“I also love using the new Smoothing Body Brush from NUORI before my shower. Daily dry brushing of the body has been proven to boost microcirculation, stimulate the lymphatic system, and improve the removal of toxins”, adds Jordanna.

“My bath time routine includes Bathorium Charcoal Garden Detox Crush bath salts. Epsom salts + french sea salts relax your aching muscles. Wonderful for muscle tension”.

HAIRCARE

“Now that our winter hats are coming off, I use Rahua’s Founder’s Blend Hair and Scalp Treatment to treat the scalp first. I follow that with their Hydration Shampoo and Conditioner for beautiful healthy hair and finish off with the Leave-in Treatment Light to help with wash and wear. I love that Rahua products use refillable pouches!”

BODY CARE

“As the winter layers gradually come off, I use Agent Nateur’s body (oil) to get ready for the warmer weather. I LOVE the smell of this product; it has caffeine and vitamin c, which gives noticeably great results.”

FACIAL CARE

“For me, it’s always Tata Harper. I modify my skincare regimen depending on the condition of my skin and the temperature outside. The Regenerating Cleanser is great to exfoliate the skin from the cold winter weather; it’s all about regeneration!”

“The Tata Harper Illuminating Moisturizer is another favourite for daytime as it makes my skin radiate.”

“And finally, with our masks coming off, let’s talk lips! The ILIA Lip Wrap Reviving Balm is a luxurious daytime lip treatment. I’m obsessed!”

TREATMENT

”My favourite treatment to detox the body, face and soul at this time of year is the Deluxe Detox Body Treatment & Facial from Tata Harper, it’s a stimulating and purifying treatment that will reawaken your senses.”

Deluxe Detox Body Treatment & Facial: 90 minutes

Visit etiket.ca to shop Jordanna’s routine, or visit us in the store!

Get your skin ready for fall!
Skin Care

Fall Skincare Guide: Bring Your Skin Back to Life

Although it may be difficult to accept that summer is officially coming to an end, it's time to consider what we can do to treat post-summer skin to make it glowing and healthy for the fall season ahead. Here are our top fall skin care tips for your best skin yet - healthy, hydrated, and luminous!

Although it may be difficult to accept that summer is officially coming to an end, it’s time to consider what we can do to treat post-summer skin to make it glowing and healthy for the fall season ahead.

Having a pro-active approach now will save you from that moment when you catch your reflection in the mirror and realize your skin is showing the effects of not enough sunscreen and not enough self-care over the lazy months of summer.

Here are our top fall skin care tips for your best skin yet – healthy, hydrated, and luminous!

BOOK YOUR CHANGE OF SEASON FACIAL

The first and most important step is to schedule an appointment with your esthetician for a treatment. Trust in the advice of a professional to analyze your post-summer skin, apply the appropriate treatment and make recommendations for a fall skin care regimen. All that time spent in the sun this pas summer may have yielded a few sun spots, sun damage or fine lines and wrinkles – all worthy of a once-over by a professional. We love a Brightening Hydrafacial like the Hydrafcial MD Brightening Treatment featuring the Britenol Vortez-Booster we offer in our SPA. It targets dark spots and sun-damaged areas, while encouraging collagen production and cellular renewal. We also recommend our Tata Harper Brightening Facial with Muti-Acid Peel, as it gently exfoliates the skin with natural AHAs to deliver an instantly luminous complexion.

DEEP-PORE CLEANSING

We know that you have been using a lot of sunscreen these past few months, and so you skin may be a bit overwhelmed and may look and feel dull and congested. Clear out clogged pores by applying a clay mask. This will allow you skin to better absorb the beneficial ingredients in your creams and serums. Kat Burki’s Dual Exfoliating Clay Mask is great for removing impurities and cellular debris, while providing a mild exfoliation and a boost of hydration.

THROUGH EXFOLIATION

Now that pores are clear, maintain skin by buffing away any build-up of dead skin cells that remain on the surface. Look for a gentle face polish or a night cream/lotion with AHAs (alpha-hydroxy acids). This powerful ingredient will smooth away any roughness, as well as brighten the skin overnight! Environ’s Alpha Hydroxy Night Cream is a crowd-pleaser as it gently exfoliates the skin while providing a deep hydration for a radiant glow.

DARK SPOTS AND DISCOLOURATION

Vitamin A is one of the best ingredients to even out discoloration and hyper-pigmentation caused by the sun and environmental elements. Retinol, a form of Vitamin A, will help to diminish brown spots and blotchiness, while also illuminating the skin’s appearance. For beginners, we recommend SkinCeuticals’ Retinol 0.3. We recommend using it a few times a week to start. Once your skin gets used to the product, you can start using it every single night or every other night.

BRIGHTENING SERUMS

Even though your bronzed summer skin is fading, if your skin is healthy and hydrated, it should naturally radiate. Keep it nourished and radiant by applying a brightening serum in the morning and at night. Our best-selling brightening serum is SkinMedica’s Lytera. This serum minimizes the appearance of skin discoloration and dark spots. It has also been proven to improve the overall appearance of the skin.

HYDRATE AND MOISTURIZE

At this time of year, the summer sun, heat, salt water, and chlorine have taken their toll on your skin leaving it dry and dehydrated. Our natural moisture levels get depleted, which ends up leaving our skin not only feeling dry and rough but looking that way too. Moisturizers should have antioxidants and ingredients that help skin hold on to water, skin-repairing ingredients, and/or anti-inflammatory ingredients. Our clients are obsessed with Vivier’s latest launch: the GrenzCine Face Cream. It hydrates and firms the skin while diminishing fine lines and wrinkles and increasing luminosity.

INVEST IN A ZIIP

ZIIP is an electrical facial in the palm of your hand. It uses nano currents and microcurrents to communicate with your skin cells, increasing their effectiveness, prompting them to heal, and encouraging them to make an abundance of Collagen and Elastin.

With 7 different treatments to choose from, the Pigment Treatment is designed to even skin tone by suppressing the overproduction of melanin that leads to dark spots and hyper-pigmentation. The six-minute treatment is meant to be used every other day until pigmentation improves and then once a week for maintenance after that.

MAINTAIN YOUR GLOW WITHOUT THE SUN

Summer is done but no one said we had to stop looking fabulous! Yes it’s possible to have ridiculously radiant skin without being in the sun, and yes, it can be from an all-natural formula too. The Impossible Glow from Pai Skincare is a great way to get that sunkissed glow in no time. Its all-natural and certified organic formulation give you a post-holiday glow without ever having to board a plane. Just add a few drops to your moisturizer and you’re ready to go.

If you have any questions or need help building a routine that works for you, contact us at [email protected]

Skincare Essentials.
Skin Care

Skinimalism: Getting Back to Basics

The new trend in the beauty industry is Skinimalism: the art of owning quality over quantity. Let's get to the bottom of this new trend, shall we?

Skincare routines can be very overwhelming. Good marketing makes us feel like we need every product under the sun to achieve the perfect complexion. However, that is not the case. A few key products, based on your skin type and concerns, can make all the difference.

My resolution this year is to own quality over quantity. That means researching more and curating my skincare routine to match my skin’s needs. Finding ingredients that work well for me and that truly make a difference in my complexion. The beauty industry is calling it skinimalism, and we’re here for it!

In short, this movement is about getting back to basics. What do we actually need? According to our aestheticians, you only need a few key products to achieve a healthy, glowing complexion that stays youthful over time. Let’s discover them together!

Gentle cleanser

A cleanser is a must in a skincare routine. We recommend opting for a gentle cleanser, no matter your skin type and concern. In fact, active cleansers can be harsh and irritating to the skin. A gentle cleanser, like Pro-Derm’s Gentle Cleanser, works for pretty much everybody. It gets the skin cleaned and prepped for your routine, without stripping the skin of its natural oils.

It remains to be seen if you need to wash your face in the morning. Some skin experts claim you do, others claim you don’t. However, one thing they all agree on is that you NEED to properly wash your skin at night. A double-cleanse is the only way to ensure the day’s grime, pollution, oil and makeup is completely washed off your face. To properly double cleanse, you should first start with an oil-based cleanser or a milk cleanser. This first step will loosen everything up on your face. For the second step, use a water-based cleanser, like a gel or a foaming face wash, to remove any excess off the skin.

Toner

Toners are the first step in targeting specific skin types or concerns. For example, if you have oily, acne-prone skin, you can incorporate an exfoliating toner into your skincare routine. AHA and BHA toners exfoliate the skin to unclog pores and increase cell turnover. If clogged pores and hyperpigmentation are some of your skin concerns, try Environ’s Alpha Hydroxy Toner or Huna’s Exfoliate Fruit Extract Toner.

On the other hand, if your skin is deeply dehydrated, especially during the winter months, try a hydrating toner, like the one from PCA Skin. Hydrating toners are a way to increase hydration before applying your moisturizer!

Treatment Serum

The serum you incorporate into your routine should reflect your skin type and needs. If you have larger pores, maybe you can use a treatment serum to address that concern. The Blemish + Age from SkinCeuticals, for example, is a great one for acne-prone skin. If you have dryer skin, maybe incorporate a Hyaluronic Acid serum like the HA Intensive Hydrating Serum from Environ.

There is a serum, however, that is known to have benefits for almost every skin type and concern: Vitamin C serum. This powerful antioxidant protects the skin from free radical damage caused by environmental factors such as pollution and is a skin brightening agent. In fact, it accelerates the production of collagen and elastin, reducing signs of hyperpigmentation and preventing premature aging. Many who use it notice an almost instant glow in their skin after incorporating it into their skincare routine. SkinCeuticals’ C E Ferulic is our best-selling Vitamin C Serum, as are the Vivier serums!

Moisturizer

A moisturizer is an integral part of a skincare routine. For every skin type. Morning and night. Not only should you apply it to the face, but to your neck and chest as well. The more areas you cover the better! Many prefer to use a thick moisturizer at night and a lighter one during the day, to wear under makeup. There aren’t really any rules. Whatever works best for you and your skin type.

Among people with oily skin, there is a misconception that you don’t need a moisturizer. That it will only make your skin produce more oil. I used to think this, so I get it. However, it’s actually the opposite. By hydrating your skin, you’re essentially telling your body that it doesn’t have to produce more oil. When you strip your skin of moisture, that’s when your body starts creating more oil, resulting in more breakouts! Don’t skip this step!

SPF

Arguably the most important step in a skincare routine. In fact, did you know that UV exposure is one of the main causes of skin aging? You can have the best skincare routine around, but if you’re not protecting your skin with a sunscreen, it’s all for nothing. No matter what, you should end your skincare routine with an SPF. Every day of the year, rain or shine. Discover our wide selection of sunscreens to start protecting your skin!

Need help building a skincare routine that works for you? Contact us at [email protected] or call us at (514)- 687-3886. Our beauty experts will help you find the right products for your skin type and concerns.

Paule's Skincare Routine
Skin Care

A Skincare Routine Fit for an Aesthetician: Paule’s Current Must-Haves

Have you met Paule, our medical aesthetician? She's the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. We're diving into her skincare routine to discover her secrets!

Have you met Paule, our medical aesthetician? If you’ve visited our boutique, chances are you have. She’s the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. Her skin is what many of us are trying to achieve: a healthy, bouncy, glowing complexion that you couldn’t put an age on. Therefore, it only seems natural to check out her skincare routine. Whatever she’s doing it’s working, and we want in on her secrets. Here is the full list of products Paule credits to keeping her skin looking young and radiant.

NUORI

This Danish skincare brand creates pure and 100% natural skincare products, completely free of synthetic additives that artificially prolong the shelf like of skincare formulas. Freshness ensures peak efficacy, as active ingredients are not weakened by time-related breakdown.

Nuori offers deeply hydrating and repairing products formulated with the highest quality ingredients. It’s no wonder why Paule turns to them. In fact, out of the range, Paule is currently using Nuori’s Perfecting Facial Oil and the Perfecting Body Oil. Both oils are designed to deeply nourish and balance the skin while helping diminish the visible signs of aging. They also both contain Vitamin E, which means that they offer antioxidant protection.

SKINCEUTICALS

If you’re remotely into skincare, chances are you’ve heard of SkinCeuticals before. In fact, this brand has designed some of the most talked about skincare products in the industry: C E Ferulic, Triple Lipid Restore 2:4:2, Discoloration Defense, and the list goes on. However, Paule is currently using their new Glycolic Brightening Renew Overnight.

Formulated with a 4% glycolic acid, it works at an optimal concentration to promote cell turnover. It’s complimented by a 2% phytic acid to promote skin clarity and brightness. This overnight treatment hydrates while improving the appearance of skin texture and tone, revealing brighter, more youthful looking skin. Who doesn’t want that?

SKINMEDICA

Another giant in the skincare industry is SkinMedica. Like SkinCeuticals, their products have garnered much praise over the years. Take their Lytera 2.0 Serum. This longtime cult-favourite was formulated to address the appearance of stubborn skin discoloration. This non-prescription, non-hydroquinone, skin brightening product has not only been proven to lighten discoloration, but also to improve the overall appearance of the skin.

SkinMedica promises results in as little as 12 weeks. This product definitely has a hand in Paule’s flawless complexion!

VIVIER

This Canadian Beauty brand is all about healthy skin. Vivier has formulated a wide selection of skincare products that tackle everything from hyperpigmentation to aging skin. You may have heard of their Vitamin C serums. They are, in fact, what launched the brand back in the 90s.

Paule loves the Ultimage and Derma-V creams for their ability to hydrate, repair a deeply nourish the skin. Ultimage is an innovative dual-action complex with neuropeptides and hyaluronic acid that works to soften expression lines and wrinkles, and boost hydration for a smoother, ageless complexion.

Derma-V, on the other hand, is a skin repair and barrier cream with prebiotics and antioxidants. This product has been carefully crafted with a blend of 5 skin repairing ingredients that work with your skin to restore skin health and hydration levels while you sleep.

Need help putting together a skincare routine that works for you? Contact us at [email protected] or call us at (514) 687-3886. Our beauty experts will help you find the right products for your skin type and concerns!

Discover Juliette from Juliette & Chocolat
In Conversation With

In Conversation with Juliette from Juliette & Chocolat

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.
@juliettechoco

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand. 

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect. 

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi. 

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day. 

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at  @juliettechoco or her business,  Juliette & Chocolat @juliette_chocolat

Skin Care

Double-Cleansing: The Key to a Flawless Complexion

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Keep reading to find out why you NEED to be double-cleansing in order to get the most out of your skincare routine.

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Why is it so important to get everything off your face? Well, if you don’t start your nighttime skincare routine with a blank canvas, every product, every ingredient that you apply on your skin, will not work to the best of its abilities because it’s blocked by whatever dirt or makeup that is left on your skin. You’re basically throwing money down the drain by not properly cleansing. Double cleansing is especially important at night since, as we all know, your skin repairs itself when you sleep. Don’t rob yourself of this crucial period!

HOW DOES IT WORK?

First cleanse

The goal of the first cleanse is to soften and break down the makeup, dirt, and sunscreen on your skin. Even on days when you don’t wear makeup, you should still double cleanse to get rid of any sunscreen on your face. Many sunscreens can be clogging for your pores, which is why you need to make sure you get it off at the end of the day.

Second cleanse

Now that you’ve loosened everything on your skin and rinsed it off, your second cleanse is meant to get rid of anything left behind. For this step, you can go in with your regular face cleanser, or one with active ingredients designed to treat a specific skin concern, such as a cleanser with AHAs and BHAS.

WHAT PRODUCTS TO LOOK FOR

For the first cleanse, it’s important to look for cleansing oils, balms or milk cleansers. These products will, when applied to dry skin, emulsify and loosen up everything on the skin. Those of you who are nervous about using an oil or balm on your skin, don’t worry! You’ll remove any trace of the first cleanse when you go in with your second, water-based cleanser. Our best-selling cleansing oil is the Light Work Cleansing Oil from Pai Skincare. As for balms, Kat Burki’s Vitamin C Nourishing Cleansing Balm is one of our favourites!

For the second cleanse, if you want an effective cleanser that is gentle on the skin, Pro-Derm’s Gentle Cleanser is a best-seller and loved by the Etiket staff. The second cleanse is also where you can use a more targeted treatment cleanser, like the SkinMedica AHA/BHA Exfoliating Cleanser. The choice is yours!

If you want to make the most out of your skincare routine, it’s crucial you start it off with a double-cleanse. Allow your skin to fully benefit from the products and ingredients in your skincare routine! Discover our variety of facial cleansers here!

Our Valentine's Day Essentials
Gift Giving

Valentine’s Day Gift Guide: For You or a Loved One

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It's been a tough year, you deserve to treat yourself with some of Etiket's most romantic products. Let's discover our Valentine's Day must-haves!

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It’s been a tough year, you deserve to treat yourself with some of Etiket’s most romantic products. From enchanting perfumes, facial massage tools and body oils, to flavorful toothpastes and lip products for kissable lips, discover our Valentine’s Day must-haves to celebrate self-love or your love for your partner. 

AGENT NATEUR

In the spirit of celebrating love, discover Agent Nateur’s Holi (Sex) oil. We all deserve pleasure, whether with or without a partner. This oil-based, quick-absorbing formula (think Organic Coconut and Sweet Almond oil) is Agent Nateur’s solution to the chemical-filled lubricants on the market. But Holi (Sex) is not just for your intimate area. Use it all over to hydrate the body and leave behind a lingering scent of Jasmine, Coconut, Rose, and Vanilla.

LEBON

Make it a fresh kiss this Valentine’s Day with an all-natural LeBon Toothpaste. LeBon toothpastes are formulated with ethical and natural ingredients combined with delicious and exclusively perfumed natural notes from Grasse, France. They all contain Certified Organic Aloe Vera and Green Tea to naturally help protect gums and prevent tooth decay. LEBON Toothpastes are vegan and naturally sweetened with Stevia Rebaudiana. They also have a non-ending “free of” list: cruelty-free, paraben-free, sulfates, fluoride, titanium dioxide, … Stay fresh with complete peace of mind.

Parfums de Marly

Fragrance is super important when celebrating Valentine’s Day. If you’re celebrating self-love this year, fragrance is an instant confidence booster. Spray some on and enjoy a night-in for yourself. If you’re celebrating with a partner, an enticing floral smell like Delina will bring out the romantic in you. Trust us, your partner won’t be able to keep his or her hands off you…

Sara Happ

Get your lips ready for the occasion with the queen of all lip products: Sara Happ. The Pink Grapefruit Lip Scrub eliminates dry, flaky skin, leaving your lips ridiculously soft and supple. Perfect for Valentine’s Day! You’ll wonder how you ever lived without it.

RMS BEAUTY

Now that your lips are soft and supple from using Sara Happ’s lip scrub, apply RMS Beauty’s Tinted Daily Lip Balm for hydrated lips with a tint! Packed with all the good stuff lips crave, RMS tinted balms simultaneously pamper, protect, nourish and flood your lips with flavourless, fragrance-free, healthy hydration. Pucker up!

In need of more inspiration? Discover our full Valentine’s Day Gift Guide!

Skin Care

The Best Products of 2020: Skincare, Hair Care and Fragrance Essentials

As we enter a new year, we're looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. Let's discover the products!

As we enter a new year, we’re looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. The current pandemic has forced many of us to curate our beauty shelves and to embrace a less-is-more approach with quality over quantity. Now, let’s discover the products!

SKINCARE

For most of us, spending more time at home meant we had more time to indulge in luxurious self-care nights and lengthy skincare routines. At-home treatment devices and targeted face masks became must-haves, while serums and creams designed to promote the skin’s overall health and wellness were flying off the shelves. The name of the game last year was skin health. Antioxidants, Sunscreen, Hyaluronic Acid we’re all integral components of achieving it.

Some of last year’s favourites are Vintner’s Daughter’s Active Botanical Serum, for example. Formulated with 22 active botanicals, this serum delivers the most optimal concentrations of nourishing Phytonutrients, balancing Minerals, Age-Defying Antioxidants, strengthening Phytoceramides and Amino Acids, replenishing Fatty Acids, and brightening Vitamins to deliver powerful skin nutrition in one step. The ZIIP device was another popular item last year. The at-home treatment uses nanocurrents and microcurrents to encourage cells to create more collagen and elastin.

Vitamin C got a big boost in 2020, with products like Melanie Simon’s Vitamin C serum and Kat Burki’s cold-pressed Vitamin C face cream, while sunscreens like Elta MD’s UV Clear SPF 46, stayed top-of-mind with beauty consumers. Discover the full list of skincare best-sellers!

FRAGRANCE

You may be surprised, but 2020 was an amazing year for fragrances. Perhaps it’s because we could finally test different scents from the comfort of our home before taking them out for a spin, or maybe because spraying a fragrance on in the morning helped us feel more put together. In any case, 2020 was good to fragrances. Some of last year’s bestsellers were new, while others have been around for some time, but had us coming back for more.

Gallivant, for example, came out with a new scent called Bukhara. A woody, floral orris perfume, composed with start perfumer Ralf Schwieger. Musk Deer from Zoologist was another new player on the scene, with notes of synthetic musks, natural oud and florals.

Some established fragrances also made our 2020 best-sellers list, like Misfit from Arquiste and Verticaloud from Hermetica. Misft is an elegant Patchouli fragrance designed to be worn by everyone, whereas Verticaloud is characterized by woody and oriental notes, such as rose oil, saffron and agarwood. Discover the full list of best-selling fragrances for 2020!

BEAUTY

This past year was all about great skin, bold eyes and thick brows. In fact, our entire makeup routines became centered around our face masks and zoom meetings. Most of the time, our lips are hidden, so forget lipstick. Our eyes, skin and brows, however, became the main focus. Tools that help you de-puff and attain a natural glow, like Gua Shas and Jade Rollers, we’re also popular.

To help you achieve the perfect brows, we brought in a Canadian brand called Plume Science. They’re all about creating full, natural brows and lashes. Their Lash & Brow Enhancing Serum has quickly become a cult favourite, as has their Brow Pomade. For the perfect base, might we suggest RMS Beauty’s Master Radiance Base? This flattering cream highlighter works to blur out imperfections and create the ultimate glow! Don’t forget the eye! Dot on some of ILIA’s Liquid Powder Chromatic Eye Tints and their Limitless Lash Mascara and you’re ready to take on the world… from home! Discover the full list of best-selling beauty products from 2020!

HAIR CARE

In the same way the pandemic has forced us to look at how we take care of our skin, it’s also forced us to look at how we treat our hair and scalp. In fact, 2020 shook us up in many ways including how we looked after our hair. Many of us made the decision to go natural, gray made a big comeback as did curls. Many of us also turned to touch-up products to hide the re-growth before our salons re-opened. Hair masks and scalp treatments and dry shampoos also became popular as we discovered that hair care was really all about looking after our hair!

Products like Rahua’s Leave-In Treatment grew in popularity for their ability to protect, heal and hydrate our hair overnight. Other products like R+CO’s Crown Scalp Scrub reminded us of the importance of scalp health. Touch-up products like R+CO’s Root Touch-Up Spray and Death Valley Dry Shampoo allowed our hair to look fresh and bouncy while we impatiently awaited for hair salons to reopen. Discover the full list of hair care best-sellers from 2020.

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.