19/99 Archives - Etiket Journal

We asked our Montreal and Toronto teams to share what they like about the newest beauty brand at Etiket, 19/99, and the products they’ve been enjoying most.

Here’s what some of them had to say:

The Etiket Team’s 19/99 Must-Haves

JULES, Makeup Coordinator / Etiket Toronto

**What do you love about 19/99?**
I don’t know when we all became imprisoned by beige, but I am so excited to have colour back in the spotlight. Not only did we find such vibrance in a Canadian brand, but with formulas that fit everybody from 19 to 99. I’ve been rooting for 19/99 for years and I’m so happy to give it a new home at Etiket!

**What are your favourite products?**
The Precision Colour Pencil in Zold, Cream Blush Stick in Tuti,
and Tinted Matte Balm in Terra. Dare you to wear them all together!

CIARAN, Assistant Store Director / Etiket Toronto

**What do you love about 19/99?**
I love that you can multi-task with mastery using 19/99’s versatile and dynamic collection. At the heart of their brand is a focus on reshaping how we use beauty products, specifically with a goal towards sustainability so that their products and your purchase remain purposeful.

**What are your favourite products?**
A defined brow and lifted lash can make for a powerful yet simple aesthetic and I cannot be without the Lash Tint Mascara which gives me both! The formula itself is smudge-proof with zero flaking and a medley of nourishing oils helps to condition your lashes & brows ensuring they remain healthy – It’s even great to fill in beard growth gaps!

LUIZA, Makeup Specialist / Etiket Toronto

**What do you love about 19/99?**
Seeing older women being portrayed as their muses makes me really want to be a part of this beauty revolution that 19/99 brings to the world! I love how the founders thought about mixing artistry, colour and versatility in a super creamy formula that can be used everywhere in the face. Empowering women to embrace their favourite colours no matter their age!

**What are your favourite products?**
The Tinted Matte Balm is my go-to lip and cheek colour for that perfect muted brown-red that looks like it’s just your natural flush. If you mix it with the Cream Highlight Stick, you’ll get an amazing natural gleam that looks like it’s coming from within!

ANNE MARIE, Boutique & Spa Director / Etiket Toronto

**What do you love about 19/99?**
I LOVE that this very modern makeup line speaks to all of us, whether you are 19 or 99! And multi-purpose products are always on my list.

**What are your favourite products?**
The Lip Ointment. It works! Simple and results oriented and slides beautifully. It has saved my very dry lips this season.

MARIANNE, Fragrance Coordinator / Etiket Montreal

**What do you love about 19/99?**
What a fun launch at Etiket—so colourful and versatile! I absolutely love how adaptable the products are, but it’s their take on the classics that really steals the show. This is definitely a brand for anyone looking to get creative and experiment with their makeup! While I tend to gravitate towards more natural looks, I’m thrilled we now have an option that’s bold, expressive, and perfect for making a statement!

**What are your favourite products?**
I adore the Graphite Brow Pencil in Light, as well as the Cream Highlight Stick. I love products that are easy to use and give a lot of structure to the frame of the face.

AMÉLIE, Skincare Coordinator / Etiket Montreal

**What do you love about 19/99?**
I love the spirit of renewal that 19/99 brings! Everything is multi-purpose, easy to use and the textures are creamy. There are original products like lip tints, stick bronzers, pencils in a range of colours and a matte lip balm. Whether you prefer neutral or more daring makeup, there’s something for everyone!

**What are your favourite products?**
The Cream Contour Stick in the shade Tea. It goes on perfectly by taking a little of the product directly with a brush, then tapping the excess onto the back of the hand to ensure a natural result.

LAURA, Esthetician / Etiket Montreal

**What do you love about 19/99?**
I love the brand and the variety of colours. Very exciting to have at the boutique.

**What are your favourite products?**
My favourite products are the Precision Colour Pencils. I was able to do a brown smokey eye in just 5 minutes. Very easy to blend and long-lasting.

ÉDOUARD, Makeup Artist & Skincare Specialist / Etiket Montreal

**What do you love about 19/99?**
Love the sleek black packaging and the easy-to-use formulas. Multi-tasking and effortless!

**What are your favourite products?**
The Precision Colour Pencils! Great colour range, great to use as accent colours or if you’re feeling creative as a base for gloss or lipstick for customized colours!

Shop 19/99 in stores or online at Etiket.ca.

MEET THE FOUNDERS

19/99 is a Canadian brand founded in Toronto in 2020 by Stephanie Spence and Camille Katona. With over a decade of experience working in the beauty industry for start-up brands that grew in popularity around the globe, the duo decided to join forces and change the narrative around beauty and aging by launching 19/99.

They believe in doing what you want, defining your beauty, and having fun doing so no matter your age.

THE FORMULAS

19/99 products are for all skin types, skin tones, ages and ideas of beauty. All products are cruelty-free, vegan, and free of synthetic fragrance and designed with conscious consumption in mind. The brand stands behind its responsibility to make good choices, use recycled and recyclable materials wherever possible, and minimize its use of plastics.

THE TOOLKIT: 19/99 STANDOUTS