Welcome to that tenuous time between summer proper and full-on fall. To pick a fall fragrance, you may have to decide – which side do you want to be on?
Luckily, we have plenty of beautiful scents for both flavours of fall, and you can explore our favourites with the long-awaited return of our curated fragrance sample packs. Whether you’re craving delicious layers of warmth, or want to keep the sunny vibes going until winter, these fragrances bridge the divide between hot afternoons and cool evenings.
t’s the season when many of our promising young people graduate to the next phase of their lives. To mark the hopeful occasion, many high school students take a vote, playfully predicting the future of their classmates. The results are published in the classic yearbook section “Most Likely To…”.
To celebrate the end of Grad Season, we made our own list of notable members of the Fragrance Class of 2024. These scents have made a big impression since last fall, and we think they have a bright future ahead. If you have a fragrance-loving grad in your life, they also might make the perfect gift!
Some of our team members share their top Mother's Day picks!
As you probably know by now, Mother’s Day is just around the corner. Do you know what you’re getting your mom? To help conjure up some inspiration, we’ve asked our team to share what they’ll be gifting their mom this Mother’s Day. Here are a few of their suggestions.
Marc-Antoine Barrois doesn’t just create beautiful perfumes. He is also reinventing the standard of safety and sustainability in the fragrance industry. We’re highlighting his efforts to make your favourite scents more “virtuous”.
My name is Marc-Antoine Barrois, I’m a couturier and artistic director of the eponymous brand I created fifteen years ago. I had discovered Haute Couture while working for two years alongside Dominique Sirop, who had himself worked with Monsieur Saint Laurent, and above all for years with Hubert de Givenchy. I continued my apprenticeship at Hermès with Jean-Paul Gaultier, where I experienced luxury ready-to- wear, then at Jitrois, where I designed for men for the first time. In 2009, at the age of 25, I decided to create my own men’s fashion house, with the aim of rediscovering the traditional fundamentals of Haute Couture: service, quality, and creativity.
It was only a few years later, in 2013, that my ecological conscience was awakened. The trigger was quite precise. I remember seeing this report on the disappearance of insects in France. In 30 years, insect populations had declined by 80%. The report talked about the windshields that are now rarely marred by an insect after hundreds of kilometers on the freeway, whereas I remembered that as a child my brothers and sisters and I were responsible for cleaning up the thousands of flies, mosquitoes and other insects crushed on the bodywork after every journey. We were no longer talking about a mass extinction in the distant past, but about a recent extinction, which had taken place over the last 30 years, and which I had unconsciously witnessed …
I suddenly felt fully responsible. Not for having killed billions of insects, but for not having realized earlier that, as I was growing up, with my head held high by my studies and then my professional life, I was endorsing a change in the world for the worse, when we aspire to the better.
I began to question my own actions, and began to revise my copy with more modesty, aware of the importance of consuming less and better. In my private life, I’ve converted to all-organic and bulk products, I’ve started taking the bike or public transport again whenever possible, and I’m trying my hand at permaculture in our garden. At work, I’ve started to emphasize that my creations are sewn in Paris with fabrics that haven’t crossed the planet, and that it’s more ecological to buy a few well-made garments than to constantly buy cheap (or not) fashions that are renewed every season.
So when after the unexpected success of B683, the first fragrance I created with the perfumer Quentin Bisch, we started thinking about a second fragrance and sustaining this creative activity parallel to couture, I wanted to go back to the drawing board, questioning every step of the process so that it was in line with my convictions.
Everything was already manufactured locally, from the packaging to the filling, but there were still many areas for improvement. We began by including in the specifications for our new fragrance that it would be stable without preservatives or UV filters, the former all being considered likely endocrine disruptors. Ganymede then successfully passed all crash tests without these additives, and we launched the process of reformulating B683 to remove these same preservatives usually added systematically. It was now 2019, and I felt like a pioneer in respectful perfumery at a time when so many consumers were sensitive to «green beauty».
Since then, I’ve pursued the change towards an economic model that’s as virtuous as possible. We have our shipping cartons and grouping crates made by an ESAT (stands for “Établissement et Service d’Aide par le Travail” – meaning Help through Work Establishment and Service) in Paris ‘area, where our perfume boxes are now made with cardboard padding, thus doing away with the plastic velvet flocked foam that is not recyclable. In addition to being reusable, since the boxes are sized so that postcards or folded A4 sheets can fit inside, our packaging is now entirely recyclable.
We have replaced cellophane with a self- adhesive hologram label that guarantees the authenticity of our products, without the use of plastic. Similarly, we recycle as much as possible of our cushioning products, so that every day, when we send out a perfume, this last step does not create future waste but, on the contrary, reduces our ecological footprint. Finally, we have a refilling solution for our glass bottles.
Today, I’m proud to be taking part in my own “humble” way in a world I believe to be a better place. By showing that this is possible while being viable and sustainable, I hope to invite others to also question their ways of working, producing, and consuming on a daily basis.
Six brand new fragrance fantasies for sunny mornings and electric evenings.
The perfect spring scent need not be a blast of clean or a burst of budding flowers. To us, the contrasts of spring can feel surreal, even delightfully disorienting. This calls for a bit of fragrant fantasy.
Some of our new spring arrivals are kaleidoscopes of colour and optimism. They’re perfect rabbit holes to trip down while you greedily savour every extra minute of sun.
Other scents beckon from mysterious underworlds. Humming with spirited energy, they implore us to break out of our winter cocoons and find new pleasures among the shadows.
Whether they’re delightful or devious, these new arrivals are perfect for the warm mornings and crisp evenings of spring.
In the past few weeks, three new fragrance arrivals have delighted our clients and flown off our shelves. Delicious and indulgent with an intoxicating twist, each is destined to be the talk of the fragrance world for months to come. So what are you waiting for? Join the conversation!
The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.
In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.
“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.
The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”
“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.
I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”
“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!
Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”
“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!
On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”
“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.
Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”
“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.
My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”
“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”
“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!
For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”
“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.
The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”
“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.
In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.
One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.
My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.
Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”
“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.
Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”
“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.
This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”
There’s a version of a spring scent that’s all freshness: easy breezy vibes. And certainly, we all want a bit of a refresh when the weather starts to warm. But as the snow melts and the days get longer, what’s really happening? The plant life around us, a complex network of stems, leaves, flowers, and trees, begins to upload nutrients from the thawing soil below. Cooling and zippy humidity, spicy and green energy, and the invisible songs of new flowers come storming into the air, like a crowd pouring back out to the theatre lobby after a secret show.
It’s this new vibrancy, both floral and earthy, chilled but warming, that these scents remind us of. Many contain these contrasts within their evolution – fading from sheer to delicious, from new green growth to a delicate coziness. All of them, we think, have the potential to make you feel renewed.
SPRING AWAKENINGS SAMPLE PACK
Ten fragrances which smell the way spring feels. Featuring 0.7ml samples of Neroli Nasimba, Chypre 21, Nectary, You or Someone Like You, Dupont Circle, Sakura, French Flower, Live Meaningful Work, Molecule 01+ Black Tea, and Original Santal.
A look at the Etiket team's most-loved fragrances from the past year.
This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent.
This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets.
As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?
Find out about all the best launches at Etiket in 2022!
The past year has been packed with new launches, with both new additions to some of our long-time favourite brands and new brands that were highly requested to be added to our roster by our clientele.
We're breaking down the top skincare products you could not get enough of this year!
Over the last few years, we’ve enjoyed doing a year in review, sharing the most-loved products that you have purchased, repurchased and that are simply a part of your daily routine. In this round-up, you will find tried and trusted products, most of which have been available on our shelves for many years.