Smoothing Body Brush - NUORI
Skin Care

The Benefits of Dry Brushing: The Key to Smooth, Glowing Skin

Have you heard of dry brushing? This pre-shower body ritual has been touted by celebrities ...

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Have you heard of dry brushing? This pre-shower body ritual has been touted by celebrities and those in-the-know because of its ability to procure an instant glow to the skin. The Danish brand NUORI had clearly heard of it, because they just launched their Smoothing Body Brush. This new product was carefully crafted with soft natural bristles to ensure the full benefits of dry brushing. On the heels of this launch, we wanted to learn more about the art of dry brushing. Here’s is what we found out…

DETOXES YOUR SKIN

Dry brushing is a great way to detox your body, as it encourages lymphatic drainage. In fact, the mechanical act of dry brushing speeds up the rate of blood pumping, which helps get the lymph through the body, removing toxins and pathogens more quickly. Also, by unclogging pores, it’s easier for the body to sweat and eliminate toxins in your system.

EXFOLIATES THE SKIN

Speaking of unclogging pores, dry brushing is a great way to remove the day’s dirt and oil, as well as dead skin cells. The result is increased cell turnover and more radiant, smooth skin.

BOOSTS CIRCULATION

When you’re dry brushing, you’ll notice that the areas you’ve stroked become flushed. The redness you see is not irritation, but increased blood flow. Your body is simply pushing more blood to those areas, therefore increasing blood circulation.

DRY BRUSHING FOR SENSITIVE SKIN

Dry brushing is suitable for all skin types, however, those with sensitive skin may find it to be too harsh. In that case, we recommend exfoliating with a dry washcloth, or body mitt. If you have really sensitive skin, try dry brushing once every couple of weeks. If you build up a tolerance to it successfully, then transition to one to two times a week.

You should also avoid dry brushing on your face since the skin is more sensitive than on the rest of your body. Opt for a chemical or physical exfoliant specifically designed for the skin on your face.

THE ROUTINE

Now that you understand the benefits of dry brushing, how do you get started? Before showering, NUORI recommends brushing your skin with long sweeping strokes that move towards the heart. Once you’ve covered that, hop in the shower and wash away those dead skin cells. After the shower, make sure you hydrate your skin with a nourishing product like NUORI’s Vital Body Balm, Enriched Hand & Body Lotion or Perfecting Body Oil. You’ll instantly notice smoother, more radiant skin!

Visit etiket.ca or stop by the store to shop the new Smoothing Body Brush!

The Etiket Traveler

Winter Vacation Essentials

Not sure what to pack for a winter getaway? Discover the skincare, makeup and haircare essentials I'm packing for my upcoming tropical vacation!

I’m jetting off. In an attempt to flee the cold Canadian winter we’ve been enduring, I’ve booked a trip with my friends to the tropical island of Turks and Caicos. I always pack light when I travel, especially when I’m going somewhere warm. A few bathing suits, shorts, a sundress or two, and of course, some beauty essentials. Keep reading to discover the products I can’t possibly leave without!

SKINCARE

Let me preface this blog post by saying that I will be checking a bag. When you’re like me and are unwilling to compromise on skincare and beauty products, you always check a bag. Trying to fit all of your essentials into that small plastic bag TSA gives you at the airport is a sport, and I want no part of it. For my cleanser, I’m bringing the Pro-Derm Gentle Cleanser. It’s been a staple in my skincare routine for over a year now and I just can’t get enough. I will also be adding my Phloretin CF Vitamin C Serum from SkinCeuticals. I use it everyday, but it’s especially important when you’re getting a lot of sun exposure. As you may or may not know, vitamin C compensates for sunscreen’s inherent shortcomings by neutralizing the free radical damage that sun exposure causes. They literally play a defensive role by diffusing the effects of the bad rays that make it through your sunscreen.

For sunscreen, I will be bringing my Sunforgettable Enviroscreen Protection Face Shield and the Sunforgettable Brush-On Sunscreen to re-apply my SPF throughout the day. In the event that I get a little too much sun, I like to bring a soothing moisturizer for my skin, just in case. The Radical Recovery After-Sun Lotion is definitely a must when venturing off on a beach getaway. Like a wheatgrass shot for your skin, this lotion delivers powerful antioxidants and nourishing, soothing ingredients that help skin bounce-back after a day in the sun. For my body, I use the new COOLA Mineral Sunscreen Spray. It’s lightweight, offers SPF30 protection and is water-resistant!

MAKEUP

I like to keep my makeup simple when I’m on vacation. The weather is hot and humid, so I’m usually either in the water or dabbing my face with blotting papers. For that reason, minimal makeup is key. I’ve decided to bring the RMS ‘Un’ Cover-Up to use as a concealer and to cover-up any imperfections. I’m also bringing ILIA’s Limitless Lash Mascara and the Colorescience Color Balm Collection. This kit comes with three balm shades: blush, berry, bronze. The great thing about these shades is that they can work as a blush, bronzer, eye shadow and lip tint. Plus, they offer SPF50 protection. When I travel, I look for versatility in my products, and the Color Balm Collection offers just that!

HAIRCARE

I’m pretty simple when it comes to my hair. I will pack my favourite shampoo and conditionner duo: R&CO’s Gemstone Color Shampoo and Conditioner, as well as R&CO’s Rockaway Salt Spray. My hair is naturally curly, so I like to lean into the beach hair look when I’m at the beach. This spray adds volume and texture and just accentuates my natural beachy curls. I also pack Rahua’s Hydration Detangler, especially when I know I’m going to be spending my days in the ocean and at the pool! This product helps keep hair detangled, moisturizes hair, smooths frizz, prevents breakage and damage, and provides color-treated hair with photoprotection. Everything you need on a beach vacation.

Visit etiket.ca or stop by our boutique to shop my winter vacation essentials!

Skin Care

Which COOLA Sunless Tan Formula is Best for You?

Find out which COOLA Sunless Tan product will help you achieve a post-vacation glow!

Let’s be honest, sunkissed skin just looks good. There’s no way around it. The bronzed look you get after a beach getaway, or at the end of the summer. Cheeks are rosy, skin is glowing, but sun damage is brewing. As many of you know, exposing your unprotected skin to the sun is one of the worst things you can do to your skin. Not only does it increase your risk of skin cancer, one of the most common cancers in North America, but it also accelerates premature aging. For that reason, we recommend reaching for a self-tanning formula to create an envious sunless tan!

The all-natural skincare brand COOLA has designed multiple self-tanning formulas for the face and body. From lotions, to mousses, dry oil mists and serums, we’re sure you’ll find a product that’ll help you achieve that back-from-vacation glow we all strive to achieve!

SUNLESS TAN ANTI-AGING FACE SERUM

Want to look youthful, radiant, and just a little bit bronzy? The Sunless Tan Anti-Aging Face Serum gives you the glow of a weekend spent in Cabo with the skin-protecting benefits of natural anti-agers and vitamins. Use at night before bed to wake up to a gorgeous glow or in your morning skincare routine under your makeup.

SUNLESS TAN DRY OIL MIST

Super soft and ultra hydrating, the Sunless Tan Dry Oil Mist is a one of a kind dry oil mist will have your skin feeling nourished and glowing without feeling greasy! We’d say this product is a little more lightweight-feeling than the Sunless Tan Firming Lotion, and offers a deeper tan after one application.

SUNLESS TAN EXPRESS SCULPTING MOUSSE

For those who are on the fast-track to a gorgeous golden glow! This luxurious mousse is airy-light and gives the deepest tan of all the Sunless Tan products as it has the highest concentration of DHA (derived from sugar-beet). This product develops within 2-4 hours which is perfect if you are in a pinch and need a quick glow!

SUNLESS TAN FIRMING LOTION

New to self-tanning or just want a low key, easy to apply sunless tanner? This product is perfect for you! The Sunless Tan Firming Lotion is super nourishing and also SUPER easy to apply! It’s perfect to work into your daily routine to give your skin a little glow and color or you can double up on applications to build an even deeper tan over time.

APPLICATION

To avoid streaks, we recommend using COOLA’s 2-in-1 exfoliator and applicator mitt. This double-sided washable mitt is great for exfoliating the skin before applying your Sunless Tan product! The exfoliating side incorporates organic Sisal to gently buff away dead skin, sunless-tan residue and other impurities revealing smooth-as-silk skin The application side’s soft terrycloth ensures an even, streak-free application and protects the palms from staining.

Visit etiket.ca or visit our boutique to shop these products!

All Calm Multi Correction Serum from Colorescience
Skin Care

New Launch from Colorescience: All Calm Multi Correction Serum

Colorescience just launched a new serum specifically designed for sensitive, redness-prone skin. Introducing the All Calm Multi Correction Serum, a calming force in your skincare routine.

The new All Calm® Multi-Correction Serum features proprietary, clinically proven BioSolace® ingredient complex to help calm vulnerable and sensitive skin and, with continued use, helps address the appearance of redness-prone skin. The addition of Crystalide™ helps to support epidermal integrity while Phytomoist and Glycerin provide intense hydration. The result is smoother, deeply hydrated, more luminous skin.

This serum is effective on its own, but the brand recommends its use with two of their other star products: All Calm Redness Corrector SPF 50 and the Sunforgettable® Total Protection Brush-On Shield SPF 50. Why use these them together? These three products work collectively to address the key factors impacting sensitive skin; such as redness, dehydration and physical signs of itching and burning. The All Calm® Sensitive Skin Regimen was clinically studied to be used as a stand-alone regimen or can be incorporated into an existing skincare routine.

In a 12-week clinical study conducted to assess the efficacy, tolerability and global improvement of the All Calm® Clinical Redness Regimen, 100% of subjects agreed they saw overall improvement in their appearance, with skin that looked and felt healthier with less noticeable facial redness and skin inflammation. Furthermore, 93% of subjects found their skin texture to be smoother, softer and less rough, while 73% agreed that the serum alone calmed their skin upon application.

Our staff has fallen in love with the All Calm Clinical Redness Corrector as it blurs imperfections and hides any facial redness. We have no doubt that this new addition to the All Calm collection will be just as effective and well received!

SENSITIVE SKIN ROUTINE

If you struggle with sensitive skin and want to incorporate the All Calm Sensitive Skin Regimen into a more complete routine, we have a few recommendations for you. To start off your routine, we recommend you opt for a gentle cleanser. One that will clean your skin without over-stripping it. Pai Skincare is renowned for its sensitive skin friendly products. Their Middlemist Seven Cream Cleanser is no exception. Specifically designed for reactive-prone skin, Pai’s gentle cleanser lifts away dirt and makeup with ease, while protecting the skin’s delicate oil and pH balance. SkinCeuticals also carries a gentle cleanser that is tough on makeup and sunscreen, but gentle on skin. When it comes to moisturizers, we recommend Pai’s The Anthemis Chamomile & Rosehip Moisturizer, as it deeply hydrates the skin and is formulated to quickly calm flare-ups of visible redness and irritation. For more product recommendations, feel free to reach out to us at [email protected]

Visit etiket.ca or stop by our boutique to shop this new launch!

Seahorse from Zoologist launches at Etiket!
Fragrance

Zoologist’s New Fragrance Takes Us Under the Sea

Zoologist's new fragrance has landed at Etiket. It's an inspired voyage below the ocean surface. Let's dive in...

If you’ve never encountered the fragrances of Toronto-based Zoologist, you’re in for a wild ride. Each extrait de parfum is inspired by a different animal, invoking its personality and even, in the case of Hyrax, actual (humanely harvested) aromatics from the titular creature. But no animal, humans included, exists in isolation. They’re but one part of the web of flora and fauna which collaborate on the unknowable art project that is their respective habitat. This is why, at least to me, Zoologist perfumes aren’t really about animals as much as the scent of wild landscapes. Panda evokes a misty bamboo forest; Chameleon a tropical island fantasy. Now, with their newest scent, Zoologist turns its attention to a world under the sea. 

When Pixar was developing “Finding Nemo”, the production team took scuba lessons to learn more about the look and feel of being underwater. They soon realized that even the clearest, cleanest water is filled with textures; little floating organisms, plant matter, bits of coral and sand floating by, glittering in the shafts of wobbly sunlight. Hours of painstaking animation ensued to add multitudinous sea stuff to each shot. This proved to be the elusive ingredient in making the underwater world feel real. 

Zoologist’s new fragrance Seahorse is filled to the brim with “Finding Nemo” textures. You can smell the colours of a richly animated oceanic ecosystem, pulsating like a garden of algae and alien wildflowers. Blue orange blossoms sway in the airless breeze, tides sluice around glossy grass, and all sound goes underwater quiet. In fact, in my opinion, this stillness is key to the uniqueness of this fragrance. Many aquatic scents take the constant churning motion of waves as inspiration, evoking sea spray on the shore where humans can greedily inhale its vapour. But there is something more serene and grounded about Seahorse — still playful but meditative, lapping instead of crashing, like touring the palatial gardens of an undersea empire. This scent doesn’t just take you to an oceanside view, it invites you to be fully submerged.

On the skin, the scent can feel like bioluminescence, the green notes waxing and waning, a foamy floral warmth anchoring all that freshness. Transparent tuberose adds touches of neon coral, and vetiver and ambergris conjure a sheer vegetal earthiness, evoking the sandy sea floor at the base of everything. Those for whom aquatic scents are solely for the heat of summer, take note: the lifelike nature photography in this scent gives it enough depth to wear all year round. If each Zoologist scent is conceived as a voyage into an unknown world of unspoiled nature, Seahorse might be one of their most fully realized. It’s a transportive fragrance, thrillingly foreign and, perhaps from the films of our childhoods, also strangely familiar.

Can Perfumes Have Textures?
Fragrance

Can Perfumes Have Textures?

When speaking about perfume, we often use words borrowed from other senses. To me, an important sense to invoke in our understanding of perfume is touch. Obviously, smells don’t have physical textures or temperatures. But thinking about the tactile qualities of a perfume can be a gateway to their emotional heart.

When speaking about perfume, we often use words borrowed from other senses. Ingredients become “notes”, like ones you might play on a piano (which is why a perfumer’s desk is referred to as an “organ”). A fragrance can be too “light” for us, and while it’s sometimes unclear whether we’re describing physical weight or colour, our noses can’t truly perceive either. Scent is steeped in sensory metaphor.

To me, an important sense to invoke in our understanding of perfume is touch. Obviously, smells don’t have physical textures or temperatures. But thinking about the tactile qualities of a perfume can be a gateway to their emotional heart. 

Perfumers thinking texturally has led to breakthroughs in the world of fragrance. It often requires a metaphoric leap in the mind of each nose; if one forgets about what an ingredient actually is, what might it make you think of? Perfumer Jean-Claude Ellena uses a signature green tea effect to create a luminous quality, like transparent flowing water, which made hits of fragrances like Bvlgari’s Thé Vert and Hermes’ Un Jardin en Méditerranée (you can sample his work at Etiket in Dia Woman and L’Eau D’Ambre Extrême). Similarly, Olivia Giacobetti pioneered the use of fig and other fresh effects to make fragrances that seem airy and subtly cool to the touch, as she does in Premier Figuier and Passage D’Enfer

On the other side of the spectrum, perfumer Sophia Grojsman’s work often feels fuzzy and thick because of her trademark “hug me accord”: an abstract blend of synthetic jasmine, violet, musk and cedar molecules which makes her fragrances seem cozy and warm (like in Lancome’s classic Tresor). And Andy Tauer has created a rabid cult following with his unapologetic waves of hot spice, which add a dry crackling heat to scents like L’Air du Désert Marocain and Cologne du Maghreb. Composed with care, a perfume can imply closeness or distance; glass, cloth, paper, powder or liquid; warm or cool; movement or stillness. 

The fragrances of Maison Crivelli make brilliant use of texture, and they do so in a modern way. Many of them have what I call a “holographic” texture: lifelike, shimmery, and light-reflecting. Creating fragrances with this effect allows the rich amber notes of Lys Sølaberg to feel approachable and relaxed. It allows bold ingredients like woods and spices to seem almost weightless in Santal Volcanique and Bois Datchaï. And it gives rose, which can smell surprisingly thick, even jammy in isolation, a new, breezy lifein Rose Saltifolia, as if the scent were dancing across your perception on a seaside summer wind.

Maison Crivelli fragrances also use textural elements to evoke extremes of temperature, which form surprising contrasts with classic ingredients. A sparkling, icy freshness makes the lavender, juniper and musk in Absinthe Boréale seem enrobed in a delicate frost. The juicy heat of chili and the earthy depth of vetiver makes the orange and bergamot inside Citrus Batikanga sizzle in the bustling heat of a tropical market. 

If all this sounds a bit far-fetched, like those sommeliers who tell you you must be able to taste butter in your chardonnay, don’t worry. The ultimate truism of fragrance is that all scent is subjective. But asking yourself which textures, colours or temperatures you sense when you smell a perfume, regardless of what you come up with, can help make sense of a fragrance’s energy, which will, in turn, hint at what it might feel like to wear it. For example, while everybody’s skin is different, a cool, airy or watery fragrance might leave a more casual impression on your skin than something dark, syrupy, sandy or hot. 

Finally, looking for textures is a way to rediscover ingredients or scent families you thought you knew. If you love earthy and smoky notes, but you can’t imagine wearing them to the office, you could step away from the hottest, driest Tauer scents, for example, and towards a more liquid and transparent scent like Smoke Show. If light floral perfumes often feel aggressive and headache-inducing, but you love the scent of real flowers, you could try finding scents that are less cool, bright and sharp and more velvety and warm. And if you thought you hated powdery fragrances because they always feel too “classic”, meet Crivelli’s Papyrus Moléculaire or Iris Malikhan, which both take the concept of powder in richer, darker, edgier, and more contemporary directions. 

David, Director of Fragrance at Etiket

Is Fragrance Giftable?
Fragrance

Is Fragrance Really Giftable?

As the holiday season rolls around, we’re often asked about the best way to select a fragrance as a gift. Here are some steps to help you achieve a fragrance gifting triumph.

As the holiday season rolls around, we’re often asked about the best way to select a fragrance as a gift. Many people like the idea of gifting fragrance, especially for a loved one who’s often within smelling distance. But the wide variety of fragrances available and the personal nature of scent make it a particular challenge, especially if you’re not a diehard fragrance lover yourself. However, contrary to popular belief, it is possible to get them a fragrance they’ll love! In a perfect world, you could just buy them another bottle of their favourite, in which case, you’ll be done before you know it. Assuming that’s not an option, here are some steps to help you achieve a fragrance gifting triumph.

1. Don’t think so much about ”notes” or ingredients; think about personality

Perfumes are often described by what fragrance “families” they belong to. Are they sweet? Floral? Woody? Animalic? And while knowing your recipient’s taste in ingredients can help, often fragrances can vary just as much within families as between them. Instead, we suggest thinking first about the personality or style of the person you’re buying for. Are they bold? Reserved? Dramatic? Fun? Distinctions like fancy or casual, and for work or for play, can often help narrow the field better than deciding between cedar and vanilla.

To this end, we’ve compiled a Fragrance Gift Guide with nine categories of fragrance lovers (or the fragrance curious). Look for ones that feel like they describe your recipient’s disposition, taste in clothes, or the way they greet the world.

2. Stick to the safe bets (and beware some tricky ingredients)

There are two reasons that ingredients do matter a little for gift giving: skin chemistry and scent associations. Scent is closely tied to memory, which can make the exact same smell feel different to different people. Additionally, perfume changes subtly once it hits skin, making it harder to estimate how certain perfumes will smell on any particular person. To maximize your chances of success, we recommend sticking to more versatile scents with crowd-pleasing ingredients and styles.

Try: Escentric Molecules

This brand is a hit for a reason. Without getting too technical, many of their most-loved perfumes aren’t really “perfumes” in the sense that vanilla isn’t really a cake. Instead, their line of “Molecule” scents (numbered 01-05) are suspensions of a single versatile base note in alcohol. Translation? They’re the frame, not the painting. This means that they adapt to anyone’s skin and amplify the best qualities of their natural scent. The result is a wear-it-anywhere automatic jaw dropper that can also layer beautifully with any other scents in their collection.

Try: Malin + Goetz

These fun, modern fragrances are a nice bridge between “nice smell” and “proper perfume” (and we mean that in the best way possible). They’re inspired by easily-identifiable smells, and evoke them in an accessible way. They’re already well loved for their addictive body products, and their packaging is effortlessly chic. And worst comes to worst, buying someone a fragrance named “Cannabis” is sure to at least make them smile (but it would also smell great on almost anyone anyway).

Be careful with: buying something ”fresh”

“Fresh” is a concept in perfume that’s become such a cliché it hardly means anything. If they’ve told you they like “fresh” fragrances, or you have a memory of them smelling “clean”, this could be helpful, or could be a trap. Because of the way scent is tied to memory, “fresh” could mean anything from citrus to mint, light flowers to aquatic, and even white musk. Try to narrow your search by thinking of their personality, or if “fresh” is all you have to go on, consider any Heeley fragrance with a white label.

Be careful with: Floral for the sake of floral

Flowers are foundational to the history of perfume. They also could be the most polarizing ingredient of them all. Not only can people have strong reactions to heavily floral scents, but the way that flowers show up in a composition ranges from “shrieking” to “invisible”. This doesn’t mean you should stay away from any fragrance which lists flowers among the notes; most will have some somewhere. However, if a fragrance is described as both rich/intense and predominantly floral, you might want to get them to try a sample first (unless you or they are experienced fragrance buyers).

One exception to this rule is if you know they have a favourite flower. If so, find a fragrance that doesn’t just include it, but is overwhelmingly and exclusively inspired by it. Lilac lovers will likely love A Lilac a Day, orange blossom enthusiasts will likely swoon over Histoire d’Orangers, and if they grow real roses in their garden, Lustre should remind them of home. 

3. Smell for yourself, and even get a second opinion

It will not surprise you to hear that smells cannot be fully experienced through the internet (at least not yet). While many of our clients have learned enough about their personal taste to shop our fragrance selection online, buying a fragrance gift can put many of us back at square one. An excellent way to complete your holiday shopping would be to visit our Montréal boutique and sniff a shortlist of options. If this is a possibility for you, the same advice from #1 applies; when smelling each fragrance, try to think of the person’s energy, personality and style more than decide whether they’d like the actual ingredients.

For those who aren’t lucky enough to live nearby, we also offer the option to purchase samples online of almost any fragrance we sell. If you plan ahead, investing a small amount in an assortment of samples can help you seal the deal, or even sneak an option onto the skin of the actual person you’re buying for. And if the element of surprise is too important to give up, bring the samples around to someone who knows your recipient just as well (or even better) than you do. When seeking a second opinion, the question we’d recommend asking isn’t “would they like this?” as much as “do you think this smells like them?” Lastly, if you’re their significant other, remember to consider what scents you’d enjoy smelling on them as well!

4. Don’t forget the home!

If you’re still not ready to make a judgement call on a fragrance for skin, try a fragrance for space! Any room is enlivened by the invisible colour of a home fraIf you’re still too scared to make a judgement call about a fragrance for skin, try a fragrance for space! Any room is enlivened by the invisible colour of a home fragrance, and we carry a beautiful array of scents in various formats. Home scents are the perfect gifting sweet spot: something almost everybody loves, but many people often don’t buy for themselves.  

The range of diffusers from Culti Milano have been extremely popular, as well as their car sachets – a unique gift for anybody who drives to work. Local Montréal brands Les Citadines and T. Lees create artisanal, elevated scents for every taste, and Arquiste’s candles are vibrant, transportive and unique. Finally, for the ultimate luxury experience, the world-renowned house of Fornasetti makes candles which rise to the level of art objects – taking home scent from invisible accent to dazzling decor.

Finally, gifting fragrance with Etiket has one distinct advantage – free samples! Like most retailers, we can’t accept returns of used fragrance, even if it’s only been sprayed once. However, Etiket offers complimentary fragrance samples with every purchase. Simply request a sample of the scents you’re buying and we’ll happily include them so your recipient can try the sample on before they open the full-sized bottle. If it turns out it’s not for them, they can easily return the unused fragrance and get something for themselves. This also means that every bottle of fragrance you buy for someone else lets you try some free samples for yourself, and if that isn’t a reason to be generous, I don’t know what is!

Image source: @penhaligons_london

Get your skin ready for fall!
Skin Care

Fall Skincare Guide: Bring Your Skin Back to Life

Although it may be difficult to accept that summer is officially coming to an end, it's time to consider what we can do to treat post-summer skin to make it glowing and healthy for the fall season ahead. Here are our top fall skin care tips for your best skin yet - healthy, hydrated, and luminous!

Although it may be difficult to accept that summer is officially coming to an end, it’s time to consider what we can do to treat post-summer skin to make it glowing and healthy for the fall season ahead.

Having a pro-active approach now will save you from that moment when you catch your reflection in the mirror and realize your skin is showing the effects of not enough sunscreen and not enough self-care over the lazy months of summer.

Here are our top fall skin care tips for your best skin yet – healthy, hydrated, and luminous!

BOOK YOUR CHANGE OF SEASON FACIAL

The first and most important step is to schedule an appointment with your esthetician for a treatment. Trust in the advice of a professional to analyze your post-summer skin, apply the appropriate treatment and make recommendations for a fall skin care regimen. All that time spent in the sun this pas summer may have yielded a few sun spots, sun damage or fine lines and wrinkles – all worthy of a once-over by a professional. We love a Brightening Hydrafacial like the Hydrafcial MD Brightening Treatment featuring the Britenol Vortez-Booster we offer in our SPA. It targets dark spots and sun-damaged areas, while encouraging collagen production and cellular renewal. We also recommend our Tata Harper Brightening Facial with Muti-Acid Peel, as it gently exfoliates the skin with natural AHAs to deliver an instantly luminous complexion.

DEEP-PORE CLEANSING

We know that you have been using a lot of sunscreen these past few months, and so you skin may be a bit overwhelmed and may look and feel dull and congested. Clear out clogged pores by applying a clay mask. This will allow you skin to better absorb the beneficial ingredients in your creams and serums. Kat Burki’s Dual Exfoliating Clay Mask is great for removing impurities and cellular debris, while providing a mild exfoliation and a boost of hydration.

THROUGH EXFOLIATION

Now that pores are clear, maintain skin by buffing away any build-up of dead skin cells that remain on the surface. Look for a gentle face polish or a night cream/lotion with AHAs (alpha-hydroxy acids). This powerful ingredient will smooth away any roughness, as well as brighten the skin overnight! Environ’s Alpha Hydroxy Night Cream is a crowd-pleaser as it gently exfoliates the skin while providing a deep hydration for a radiant glow.

DARK SPOTS AND DISCOLOURATION

Vitamin A is one of the best ingredients to even out discoloration and hyper-pigmentation caused by the sun and environmental elements. Retinol, a form of Vitamin A, will help to diminish brown spots and blotchiness, while also illuminating the skin’s appearance. For beginners, we recommend SkinCeuticals’ Retinol 0.3. We recommend using it a few times a week to start. Once your skin gets used to the product, you can start using it every single night or every other night.

BRIGHTENING SERUMS

Even though your bronzed summer skin is fading, if your skin is healthy and hydrated, it should naturally radiate. Keep it nourished and radiant by applying a brightening serum in the morning and at night. Our best-selling brightening serum is SkinMedica’s Lytera. This serum minimizes the appearance of skin discoloration and dark spots. It has also been proven to improve the overall appearance of the skin.

HYDRATE AND MOISTURIZE

At this time of year, the summer sun, heat, salt water, and chlorine have taken their toll on your skin leaving it dry and dehydrated. Our natural moisture levels get depleted, which ends up leaving our skin not only feeling dry and rough but looking that way too. Moisturizers should have antioxidants and ingredients that help skin hold on to water, skin-repairing ingredients, and/or anti-inflammatory ingredients. Our clients are obsessed with Vivier’s latest launch: the GrenzCine Face Cream. It hydrates and firms the skin while diminishing fine lines and wrinkles and increasing luminosity.

INVEST IN A ZIIP

ZIIP is an electrical facial in the palm of your hand. It uses nano currents and microcurrents to communicate with your skin cells, increasing their effectiveness, prompting them to heal, and encouraging them to make an abundance of Collagen and Elastin.

With 7 different treatments to choose from, the Pigment Treatment is designed to even skin tone by suppressing the overproduction of melanin that leads to dark spots and hyper-pigmentation. The six-minute treatment is meant to be used every other day until pigmentation improves and then once a week for maintenance after that.

MAINTAIN YOUR GLOW WITHOUT THE SUN

Summer is done but no one said we had to stop looking fabulous! Yes it’s possible to have ridiculously radiant skin without being in the sun, and yes, it can be from an all-natural formula too. The Impossible Glow from Pai Skincare is a great way to get that sunkissed glow in no time. Its all-natural and certified organic formulation give you a post-holiday glow without ever having to board a plane. Just add a few drops to your moisturizer and you’re ready to go.

If you have any questions or need help building a routine that works for you, contact us at [email protected]

Tata Harper's new Superkind launch!
Skin Care

Superkind Collection: A Solution for Sensitive Skin

A few months ago, Tata Harper launched a skincare collection designed specifically for reactive skin. This past week, Tata launched two new additions to the collection: a serum and an eye cream, thus completing the Superkind routine. If you have sensitive skin and couldn't handle Tata's original products, listen-up! This routine is for you...

A few months ago, Tata Harper launched a skincare collection designed specifically for sensitive, reactive skin. This collection included a cleanser, a moisturizer and a mask. This past week, Tata launched two new additions to the collection: a serum and an eye cream, thus completing the Superkind routine.

With the latest launch of the Bio-Barrier Serum and Eye Crème, we thought we would shine a light on the Superkind Collection and walk you through the products. If you have sensitive skin and couldn’t handle Tata’s original products, listen-up! This routine is for you…

A SUPERKIND STORY

After talking with family members and friends who struggled with sensitive skin, Tata was inspired to create all-natural formulations that would be gentle enough for sensitive skin types. There seemed to be a common denominator when talking to those who struggled with reactive skin: there were limited options on the market for their skin type. The solutions that were available were mostly synthetic and they offered very limited results. The idea was then born to create solutions that would not only act as a calming force for the skin, but also deliver real results. 

It took a year of research and two years or formulating to create the Superkind Collection. This hard work led to products that are super gentle and super powerful.

SUPER GENTLE
This collection excludes a comprehensive catalog of 85+ common irritants and allergens that can trigger reactive skin and further compromise a weak skin barrier.

SUPER POWERFUL
Tata Harper has included a careful curation of 36 multifunctional ingredients that are able to transform reactive skin with green technology that it can tolerate.

THE ROUTINE

As with all of our recommended routines, we always encourage cleansing the skin as a first step. The Softening Cleanser from Tata Harper is non-stripping and works to gently dissolve buildup and impurities. Its formula is hypoallergenic, dermatologist tested, and vegan. It’s also free from 85+ common allergens and irritants, as are all of the Superkind products.

Follow up the cleanser with the Bio-Barrier Serum. This all-in-one anti-aging serum, smoothes, firms, and brightens to restore a comfortable, healthy complexion. We love this serum because it offers real anti-aging results for sensitive skin types! Many anti-aging products contain active ingredients that can be irritating for reactive skin. This serum’s gentle formula acts as a calming force while still delivering real results.

Next up, eye cream! The Bio-Barrier Eye Crème helps brighten, depuff, firm and smooth the skin to diminish signs of aging and fatigue. Real anti-aging results without irritation.

Follow the eye cream up with the Fortifying Moisturizer. This ultra-silky and smoothing formula delivers a cocoon-like barrier that hydrates, fortifies, comforts, and defends reactive, stressed skin.

A few times a week, apply the Radiance Mask from the collection. We love this mask because it allows sensitive skin types to reap the benefits of a good exfoliation. This creamy, gel-like mask is infused with a delicate blend of self-neutralizing AHAs that replenish moisture and gently exfoliate to revive dull, stressed skin and reveal a healthy-looking, radiant complexion.

Need help building a skincare routine that works for you? Contact us at [email protected]

Meleg Perfumes just launched at Etiket
Fragrance

Niche. Unapologetic. Canadian-Made. Discover Meleg Perfumes.

We just launched a new fragrance brand called Meleg Perfumes! Learn more about this exciting new niche brand and why Simon decided to launch Meleg Perfumes at Etiket.

Meleg Perfumes was founded by Matthew Meleg, a self-trained perfume enthusiast, in 2020.

It’s impossible to consider Meleg Perfumes without taking into account Matthew Meleg himself. “There is no separation between myself and the perfumes. Each one has a story behind it, and they’re kind of like diary entries,” the Vancouver-based self-taught perfumer says.

Every component from the ingredients to the packaging is deliberate and conscientiously crafted. The box that holds each perfume is inspired by apple bins of the Meleg Orchard in Ontario. 

The goal? ”Thick, nuanced and layered with facets, I’m playing jazz here. Meleg Perfumes express liveliness and are recognized by their hedonistic character. Sometimes baroque and once in a while I’ll even throw a little Pop-Art as well – ode to fellow Slovak, Andy Warhol. And because I’m self taught, stubborn and unwilling to compromise with their compositions you’ll either love or hate my perfumes. My goal isn’t to please everyone. My goal is to make art, to celebrate being alive.” Matthew Meleg

As he suggests, his perfumes are mostly diary entries, they would detail a fascination with culture, history and sexuality. They also tell the story of a wayward journey – from growing up on a farm to a difficult family life to dropping out of Emily Carr University, to his decade of living in Japan. His scents are unapologetic, nuanced and complex, much like Meleg himself. 

What drew us to the brand?

We pride ourselves on being a beauty destination that features curated brands from around the world. Simon, Etiket’s founder, carefully selects beauty, fragrance and lifestyle brands that are well-established, or up-and-coming like Meleg Perfumes.

We asked Simon what prompted him to add to add Meleg Perfumes to our fragrance lineup. This was his answer:

I am always looking for new brands, especially Canadian brands to add to our assortment. I was excited when I had a call from Matthew to talk about his new fragrance collection because we don’t have that many Canadian perfumers. We already carry three Canadian perfume brands: Monsillage, Zoologist and Libertine Fragrance and Meleg Perfumes made a perfect addition. Matthew’s approach to fragrance comes not only from his personal experience and travels but from being a self-taught perfumer who has pushed himself to make innovative and beautiful fragrances often rooted in a Canadian heritage with inspiration from his travels around the world.”

We currently carry 10 of the Meleg Perfumes in our store and on our website. If you’d like to test some of the fragrances, you can always purchase samples through our sample program, or stop by the store!

Discover Juliette from Juliette & Chocolat
In Conversation With

In Conversation with Juliette from Juliette & Chocolat

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.
@juliettechoco

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand. 

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect. 

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi. 

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day. 

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at  @juliettechoco or her business,  Juliette & Chocolat @juliette_chocolat

Our Valentine's Day Essentials
Gift Giving

Valentine’s Day Gift Guide: For You or a Loved One

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It's been a tough year, you deserve to treat yourself with some of Etiket's most romantic products. Let's discover our Valentine's Day must-haves!

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It’s been a tough year, you deserve to treat yourself with some of Etiket’s most romantic products. From enchanting perfumes, facial massage tools and body oils, to flavorful toothpastes and lip products for kissable lips, discover our Valentine’s Day must-haves to celebrate self-love or your love for your partner. 

AGENT NATEUR

In the spirit of celebrating love, discover Agent Nateur’s Holi (Sex) oil. We all deserve pleasure, whether with or without a partner. This oil-based, quick-absorbing formula (think Organic Coconut and Sweet Almond oil) is Agent Nateur’s solution to the chemical-filled lubricants on the market. But Holi (Sex) is not just for your intimate area. Use it all over to hydrate the body and leave behind a lingering scent of Jasmine, Coconut, Rose, and Vanilla.

LEBON

Make it a fresh kiss this Valentine’s Day with an all-natural LeBon Toothpaste. LeBon toothpastes are formulated with ethical and natural ingredients combined with delicious and exclusively perfumed natural notes from Grasse, France. They all contain Certified Organic Aloe Vera and Green Tea to naturally help protect gums and prevent tooth decay. LEBON Toothpastes are vegan and naturally sweetened with Stevia Rebaudiana. They also have a non-ending “free of” list: cruelty-free, paraben-free, sulfates, fluoride, titanium dioxide, … Stay fresh with complete peace of mind.

Parfums de Marly

Fragrance is super important when celebrating Valentine’s Day. If you’re celebrating self-love this year, fragrance is an instant confidence booster. Spray some on and enjoy a night-in for yourself. If you’re celebrating with a partner, an enticing floral smell like Delina will bring out the romantic in you. Trust us, your partner won’t be able to keep his or her hands off you…

Sara Happ

Get your lips ready for the occasion with the queen of all lip products: Sara Happ. The Pink Grapefruit Lip Scrub eliminates dry, flaky skin, leaving your lips ridiculously soft and supple. Perfect for Valentine’s Day! You’ll wonder how you ever lived without it.

RMS BEAUTY

Now that your lips are soft and supple from using Sara Happ’s lip scrub, apply RMS Beauty’s Tinted Daily Lip Balm for hydrated lips with a tint! Packed with all the good stuff lips crave, RMS tinted balms simultaneously pamper, protect, nourish and flood your lips with flavourless, fragrance-free, healthy hydration. Pucker up!

In need of more inspiration? Discover our full Valentine’s Day Gift Guide!

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.