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Fragrance

Best-Selling Fragrances & Discovery Sets of 2022

January 12, 2023January 10, 2023 by Natalie

Discover the most popular fragrances and discovery sets at Etiket in 2022!

Curious about which fragrances our clients were loving most in 2022? Below, you’ll find a ranking of some client favourites by units sold. And while the most popular scents aren’t necessarily the perfect ones for everyone, we can certainly understand why these ten have captured the imagination of fragrance lovers across Canada.

Top 10 Fragrance Best-Sellers

1 – Molecule 01 EDT
**ESCENTRIC MOLECULES**

The original skin-enhancing wonder scent.

2 – Ganymede EDP
**MARC-ANTOINE BARROIS**

A fresh, futuristic and unforgettably luminous take on leather.

3 – No 02 L’Air du Désert Marocain EDT
**TAUER PERFUMES**

The never-ending cult sensation submerges you in waves of intoxicating spice.

4 – Passage d’Enfer EDT
**L’ARTISAN PARFUMEUR**

A whisper of mysterious incense, rendered with the delicacy of a haiku.

5 – Tihota EDP
**INDULT**

Vanilla in its deepest, richest, most utterly delicious form.

6 – Luna EDT
**PENHALIGON’S**

A fresh floral twinkle in a summer night sky.

7 – Love & Crime EDP
**EX IDOLO**

A surprisingly complex elixir of cake-frosted intrigue.

8 – Hibiscus Mahajad Extrait de Parfum
**MAISON CRIVELLI**

Tart, indulgent, and as dazzling as a priceless jewel.

9 – Sunset Hour EDP
**GOLDFIELD & BANKS AUSTRALIA**

A peachy daydream of ambrosial summer love.

10 – Delina Exclusif Extrait de Parfum
**PARFUMS DE MARLY**

Marie Antoinette’s charm at its most opulent and indulgent.

Top 5 Fragrance Discovery Sets Best-Sellers

1 – Portraits Scent Library
**PENHALIGON’S**

This top-shelf collection from our bestselling brand has a deep and elegant signature for every taste.

2 – Journey Book Discovery Set
**MEMO**

These whimsical, luxurious fragrances are inspired by the sights, sounds and smells of globe-trotting adventure.

3 – Fragrance Discovery Set
**ESCENTRIC MOLECULES**

Explore all five original series of this revolutionary minimalist fragrance line and let the compliments start rolling in.

4 – Short Story Collection
**IMAGINARY AUTHORS**

Portland’s iconically playful perfumery takes fragrance off its stuffy pedestal and into evocative new corners of the imagination.

5 – Discovery Set
**VILHELM PARFUMERIE**

Hedonism was never so approachable, modern and fun as in the delicious daydreams of social-media sensations Vilhelm Parfumerie.

Fragrance

In Love with Everything Review: Imaginary Authors Conjures Another Fragrance Fantasy

December 9, 2022November 28, 2022 by Natalie

A journey beyond the "guilty pleasure."

Join us Friday, Dec. 2nd for an upbeat meet-and-greet with Imaginary Authors founder & perfumer Josh Meyer!

Chat with the perfumer, enjoy exclusive gifts with any Imaginary Authors purchase, and sip a signature cocktail inspired by “In Love With Everything.”

1826 Sherbrooke St. W, Montréal, QC
December 2nd, 5:00pm – 7:00pm

As you might know, each Imaginary Authors fragrance is framed as the scent of an imaginary novel. And to understand the pleasures of their newest fragrance “In Love With Everything“, it helps to look at a real-life work of art: the musical “Xanadu”. I’m not talking about the famously-failed movie musical starring the late, great Olivia Newton-John. Instead, this fragrance reminds me of the film’s surprise-hit Broadway musical adaptation.

You’ll be forgiven if you haven’t heard of either; the original “Xanadu” movie was famously bad. While the soundtrack by E.L.O. became a hit, its perception as a campy failure was so universal it heralded the end of glossy musical film productions for decades. On the other hand, “Xanadu: The Musical” was a 2007 Broadway adaptation which tried to capitalize on the delightful excess of its source material. It was a parade of deliberately over-the-top scenes and cheesy musical numbers, mostly performed on roller skates. The plot of the musical parodied the film’s preposterous storyline: a Greek muse helping a hunky artist to open an L.A. nightclub. It worked: the production was so committed to the joys of a guilty pleasure that it flew past irony and looped back around to life-affirming. While the original film inspired the Golden Raspberry Awards (which honour the “worst” of that year’s cinema), “Xanadu: The Musical” was nominated for a Tony for Best New Musical.

To us, this is what’s going on in “In Love With Everything”. The fragrance is an electrifying shot of eighties breakfast orange juice, raspberry jam, and intergalactic roses. Instead of elevating its ingredients, it exaggerates them for maximum pleasure. The result: a fragrance which flies past guilty pleasure and into something even more joyful. Once the tart, pulpy opening eventually dissipates like so much roller-disco fog, it reveals a glow-in-the-dark, arcade-birthday-party warmth. That warmth feels naggingly familiar, evoking the nostalgia of unnamed childhood sense memories. Is it the “stardust” note? Or perhaps the “tropical punch” accord? Impossible to say.

Aspects like these are called “fantasy accords” in the fragrance world, and are one of the trademarks of the work of Josh Meyer, the Portland-based perfumer who founded Imaginary Authors. They usually consist of a cocktail of synthetic molecules meant to evoke a place, texture, or even an emotion. Classic examples of this include “amber” (a fantasy accord imagining the scent of the fossilized resin, not to be confused with ambergris) and home scents which describe their scent as “clean linen” (an object which likely smells mainly like the laundry detergent it’s washed with, or even like nothing at all).

Including these accords in a list of notes doesn’t describe a fragrance’s actual ingredients so much as it offers another dimension of storytelling. Meyer often challenges you to imagine aromas that are tactile and conceptual: Fresh Tennis Balls (“The Soft Lawn”), Warm Sand (“Falling into the Sea”), Arpora Night Market (“Slow Explosions”), Baltic Sea Mist (“Every Sea a Serenade”), Orchard Dust (“Yesterday Haze”), Salvaged Shipwreck (“Whispered Myths”), First Kiss (“Sundrunk”), and even simply “???” (“O Unknown”). If a list of notes is like a Table of Contents for the fragrance, why not make the chapter titles as evocative as possible?

Like Meyer’s other scents, “In Love With Everything” achieves the sensation of entering a vivid imaginary world. The fragrance embodies the gleeful, spandex-futuristic visions of the early 80’s (or 90’s, for that matter – or any stretch of time when the sensory world could feel genuinely new). Maybe it even smells a bit like the feeling of surging adolescence. Either way, with its refreshing, mind-bending wearability, it shows “bad taste” doesn’t really exist and that a “guilty pleasure” is only a state of mind. After all, who can resist the pure, ecstatic, dopey joy of musical lyrics like these:

“I’m alive / and the dawn breaks across the sky / I’m alive / and the sun rises up so high / Lost in another world / Never another word / But what can I say? / I’m alive! / I’m alive! / I’m alive!”

IMAGINARY AUTHORS IN LOVE WITH EVERYTHING EDP — Imaginary Authors
**IN LOVE WITH EVERYTHING**

Reviews

The Etiket Team’s Fall Favourites

March 10, 2023October 19, 2022 by Natalie

Fall is here! We asked our staff to pick their favourite product for the season and to explain why it's their go-to. Let's discover them together!

The crisp and cozy fall weather has arrived, and the team at Etiket is, of course, full of product recommendations for the seasonal change. Find out what staples make up some of our staff’s beauty, skincare and fragrance daily rituals.

“For me, the Superkind Radiance Mask from Tata Harper is a must. Twice a week, I exfoliate with the Regenerating Cleanser and then follow up with this famous mask that is oh-so-soothing. Then a 20-minute break of happiness… and an instant “wow” rejuvenating effect! The chamomile and lavender help calm my skin and the lactic acid helps improve the texture of my skin, providing a light exfoliation and glow. I love it!”
– MARIE-FRANCE, Boutique & Spa Director

”Imagine 5,000 years of ritual in a bottle? Natural and without artificial fragrance, a few drops of this oil blend that includes coconut, almond, sesame and avocado allow me to eliminate any trace of dry skin from first use. Nourishing but not greasy, it’s not sticky and the quick absorption is amazing. I love it so much that if I could bathe in it, I would. IMPOSSIBLE so I console myself with the Ayurvedic bath blend and enjoy the benefits of ancestral rituals to travel the world, all in my bathtub.”
– THOMAS, Boutique & Spa Assistant Manager

“This fall my new obsession is Agent Nateur’s holi (bright) Mask. The texture is so easy to apply and remove, a small amount goes a long way. I fit it into my nighttime routine a couple of times a week and wake up in the morning looking smooth, bright and refreshed!”
– JORDANNA, Holistic Aesthetician

“I really like berry, cranberry, and old rose shades for this fall.
Twilight Lane by RMS Beauty is really comfortable and provides good hydration with its lip balm texture. Ilia Beauty’s Balmy Tint in the colour Memoir is also a really beautiful shade for fall.“
– VERONICA, Makeup Artist & Beauty Specialist

“Fall is a time of extra layers, but since I still want something clean and versatile, I’ve been really enjoying Etat Libre’s newest, The Ghost in the Shell. It’s like a fresh-out-of-the-shower fragrance with a little extra coziness and warmth. It’s comforting but not too heavy, original but effortless.”
– DAVID, Director of Fragrance

“SkinCeuticals’ Epidermal Repair is my go-to to use alongside retinol treatments as it really helps restore compromised skin from treatments or even aggressive winter weather. My skin feels soothed and looks radiant.”
– MICHELLE, E-Commerce Manager

“I started incorporating SkinMedica’s Lytera 2.0 into my routine because as the summer progressed, I recently noticed that hyperpigmentation spots had started to appear on my cheeks. I will be combining this brightening and pigmentation correcting product with BBL treatments for optimal results.”
– KARINE, Marketing Director

“Tata Harper’s Resurfacing Body Serum is an aromatherapeutic experience with every application. Not only does it smell wonderful, but it leaves my skin feeling incredibly soft thanks to smoothing and exfoliating ingredients. Best part? It does not leave a sticky or greasy feeling and literally absorbs in seconds so I can go about my day without worry.”
– NATALIE, Marketing Assistant

“I love the hydration that this creamy mask provides. It is formulated for dry, dehydrated and sensitive skin and helps combat dull, dehydrated skin. It can be used both day and night to soothe and revitalize the skin.“
– STEVE, VP Operations

“I love to do the Supreme-C Treatment from Nuori for the change of seasons to give my skin a boost. It helps with my hyperpigmentation and sun damage that I may have had even when wearing a sunscreen this summer. It also helps to bring my skin back to life and gets my glow on! I like the addition of Hyaluronic Acid and Ferulic Acid which helps to complete the treatment.”
– SIMON, Founder

Shop these products online at etiket.ca or stop by our boutique!

Fragrance

Summer Scent Roundup

March 6, 2023June 10, 2022 by David

Our top 10 fragrances for summer transport you to destinations near and far.

As the world rediscovers the joy of travel, we decided to curate our summer sample pack with fragrances that not only are perfect for warmer weather, but also transport us to fascinating destinations around the world.

Whether evoking the coconut, vanilla and wild gardenias of the Seychelles, the coniferous mountain forests of Alberta, the yuzu-studded steam baths of Kyoto or the Victorian violet gardens of the United Kingdom, our picks for summer scents are a gateway to fragrant frontiers near and far, while also serving as the perfect scent pairings for sunny summer fun.

Hiram Green
**VIVACIOUS**

Destination: Isle of Wright, United Kingdom

Violet purples. Lime green leaves. Sherbet oranges. Taffy pinks. Inspired by the candy-coloured gardens of the Victorians, for whom the violet was a particular treasure, this all-natural masterpiece swirls and dances with the indescribable, sweet and sour ecstasy of real flowers billowing in symphony on a seaside wind.

Take a sniff and be transported to the Isle of Wight, an island off the southern coast of England where Queen Victoria built her summer residence, Osborne House. Walk the gorgeously manicured gardens of topiary and peak into the antique greenhouses, where fragrant rows of parma violets still grow.

Meleg
**ARASHIYAMA**

Destination: Kyoto, Japan

The air is thick with cool humidity as you stroll through the endless rows of a bamboo forest. Clad in wood and stone, a secluded “ryokan” inn beckons with the pleasures of an onsen; a volcanic steam bath of teal grey, misty water teeming with fragrant minerals.

A remarkable scent illusion: a serene, deeply refreshing trip to the traditional hot springs of Kyoto’s Arashiyama Mountain, where whole yuzu fruit are tossed into the waters for an extra touch of citrus oil festivity. Notes of magnolia, tea and the most delicate cedar incense imaginable immerse you in gentle clouds of invisible steam.

Monsillage
**ROUTE DU QUAI**

Destination: Rivière-Ouelle, Quebec

Named from an Algonquin word meaning “where rushes grown on the water’s edge”, the Kamouraska region of Quebec is an idyllic expanse of salt marshes, fishing villages, lush farmland and panoramic sky. Montreal-based perfumer Isabelle Michaud spent the summers of her youth here, and named this perfume after the road that led to her cottage.

A marine freshness permeates the air, with a breezy blend of wild local herbs and grasses adding a deeply textured sense of place. Abstract facets of transparent flowers add the crucial emotional element: the giddy anticipation of a childhood summer about to begin.

Vilhelm Parfumerie
**BASILICO & FELLINI**

Destination: Rome, Italy

The Italians so closely associated love with basil that, in days gone by, a sprig of the herb placed on a woman’s balcony was a symbolic invitation to her suitor. Years later, the carnivalesque entanglements of Roman romance were bottled, still fizzing, in the films of Federico Fellini, who invited viewers on deeply personal joyrides around his chaotic, glamourous city.

Smell this pastoral dream sequence pulled direct from a Fellini film. The fruity, leafy enchantment of fresh figs and savoury green basil blends airy innocence and urban sophistication, the rustic scents of the Italian countryside infused with the urgent zest of life in an ancient metropolis.

Imaginary Authors
**THE SOFT LAWN**

Destination: New Haven, Connecticut

If you’ve ever seen “Gilmore Girls”, you can smell how the verdant combo of quaint Americana, witty banter and upper-class anxiety turns the minutiae of small-town life into an endless epic. People in this part of the world seem to live submerged in oceans of power, history and tweed, determined to carve out their own slice of destiny.

A trip to picturesque New Haven, an affluent city on Long Island Sound which brims with the seaside charms of New England and plays host to Yale University, is an invitation into this forbidden world. Smell the tart linden blossoms and ivy-covered stone as you walk between museums, as locals exude crisp vetiver and the mossy scent of the tennis court.

Libertine Fragrance
**SOFT WOODS**

Destination: Jasper, Alberta

In Jasper National Park, the terrain is a soaring architecture of geology and light. Framed by simulation-perfect mountains patterned in abstract colour-fields of “wilderness”, each sun-dappled valley and canyon seems to contain more air than should fit between the water and the sky.

From this textural network of plant life and landscape: the smell of the subalpine forest in summer. Alberta perfumer Josh Smith magically transcribes it, with impressionistic touches of luminous rose to capture all that light, spirit, and spatial complexity. A chorus of juniper, balsam fir, and the trillion-fold factories of plant oil carpeting the so-called “Hall of the Gods”.

Gallivant
**LOS ANGELES**

Destination: Los Angeles, California

Like almost any massive city, Los Angeles is an electric clash of energies; of histories exalted and forgotten. Smell the hypnotic sheen of Hollywood, gleaming in the glow of vintage neon and sepia California sunlight; wild Pacific coastlines studded with aromatic sagebrush; desert-dwelling New Age millionaires shrouded in pacifying incense.

Then there are the fragrant outposts of more enduring cultures that have collected in this place: Mexican neighbourhoods perfumed by garlands of intoxicating tuberose, honeyed narcissus and skewers of juicy pineapple. The soul of Los Angeles is a smooth and carefree cocktail, breezy and addictive.

Heeley
**COCCOBELLO**

Destination: La Digue, Seychelles

A little archipelago scattered across the Indian Ocean, the Seychelles were seemingly tailor-made for maximum island beachiness. The famous beaches of La Digue island, like Anse Source-D’Argent, are flanked by undulating rock formations eroded into waveforms that mimic the cyan sea, and punctuated with palm tree exclamation marks.

After brunch at the resort, you might take a trip to the L’Union Estate vanilla farm, before hiking past bushes of the rare and highly fragrant Wright’s Gardenia on your way to lounge lazily in the coconut-studded sand. One sniff of this cheeky cocktail brings all these heady, creamy, cartoon-coloured beach vibes sailing in on a warming breeze.

Goldfield & Banks
**VELVET SPLENDOUR**

Destination: Ikara-Flinders Ranges National Park, South Australia

For one thing, there’s the slang. We all know at least one nugget of endearing Aussie shorthand, playfully reinforcing its status as a quirky upside-down-land at the bottom of the earth. And so encountering a flower with a name like a TV puppet, we are disarmed, unprepared for the sultry, summery, cinematic plushness of the scent of the Wattle Flower.

A type of mimosa, they grow wild on Flinders Ranges, a rugged, sweeping mountain range in South Australia. Delicate yellow clouds, they’re softly powdery and almost sweet, the blossom-y aroma polished into freshness by the raging sun. How Australian they are: innocent puffs of joy thriving on the knife-edge of a wild and unknown world.

Tauer
**COLOGNE DU MAGHREB**

Destination: Tangier, Morocco

Created in Germany in 1709 by an Italian perfumer inspired by the citrus groves of his homeland, the original “eau de cologne” began as a poetic intersection of place. Perfect for applying after a cold shower before venturing into the summer heat, these feather-light formulations suspend botanical beauty in fleeting waves on the skin.

Centuries later, a Swiss perfumer uses the frame of a “cologne” to capture the warm glow of a Tangier sunrise, merging European and North African influences as the city does itself. A seamless blend of aromatics, 100% natural, pools like liquid sunshine: citrus oil flowing over bundles of aromatic herbs on a rocky landscape of cedar, vetiver and blooming Moroccan flowers.

FRAGRANT DESTINATIONS | Summer Sample Pack

Try our 10-scent itinerary and embark on a journey of fragrant discovery. Features 0.7ml samples of our top 10 scents for summer.

Fragrance

Earth Month: Green Perfumes We Love!

March 6, 2023April 26, 2022 by Etiket

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world.

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency.

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients.

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region.

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume).

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood.

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud.

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane.

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

Gift Giving

Mother’s Day: Scents Mom Will Love

March 6, 2023April 14, 2022 by Etiket

A fragrance she'll love...

Scents can lift the spirit, bring back memories, and carve out moments of reflection, connection, and joy. For this Mother’s Day, we’ve selected a variety of products both nostalgic and forward thinking, and for both the body and home. From upgrades of classic perfume styles to new flights of fragrant fancy, these are sure to delight, surprise, and show how much you care.

Ella
**ARQUISTE**
For the mom who’s fashionably old-school – a new twist on ultra-chic ladies perfume.

Vivid Gardenia Soap
**TAUER**
A dramatically fragrant self-care moment. Like a new bouquet of flowers for every bath or shower.

Fennel Soap
**MONSILLAGE**
Quirky, refreshing, garden-inspired soap from the beloved Montréal perfume house.

Lavander and Goat Milk Soap
**MONSILLAGE**
The perfect touch of luxury for any mom who likes things subtly scented.

Athalia
**PARFUMS DE MARLY**
A gorgeous, grown-up signature scent. A bit floral, a bit woody, totally sophisticated.

Chiavi Candle
**FORNASETTI**
A gorgeously designed ceramic candle with a warm herbal scent.

A Lilac a Day
**VILHELM PARFUMERIE**
A refreshing, modern recreation of a backyard floral favourite. Perfect on fabric too!

Aramara Diffuser
**CULTI MILANO**
An easy reed diffuser that feels like opening a window on an Italian orange grove.

The Favourite
**PENHALIGON’S**
A modern floral with a perfect name for gifting. A delicate perfume fit for a queen!

Blanc Poudre II
**HEELEY**
Clean, fresh, minimalist and timeless. A perfect daily scent for creative moms.

Tel Aviv
**GALLIVANT**
This breezy vacation in a bottle is a subtle, work-appropriate fragrance upgrade!

Eau Fraîche
**MONSILLAGE**
A joyful, transparent summer scent for any mom who hates heavy perfumes.

Lilac & Willow
**T.LEES**
A breath of fresh air for any room, or a soothing accompaniment to bath time.

Nurture
**ABEL**
This ultra-light, all-natural scent was designed for the sensitive noses of new moms.

Premier Figuier
**L’ARTISAN PARFUMEUR**
A green, poetic fig scent for the mom who loves to change things up.

Shop these gift ideas online at etiket.ca or stop by the store!

Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

March 6, 2023March 14, 2022 by Etiket

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR — Bois d’Ascèse
**NAOMI GOODSIR**

“Bois D’Ascèsce” smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR — Corpus Equus
**NAOMI GOODSIR**

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR — Cuir Velours
**NAOMI GOODSIR**

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR — Iris Cendré
**NAOMI GOODSIR**

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR — Nuit de Bakélite
**NAOMI GOODSIR**

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR — Or du Sérail
**NAOMI GOODSIR**

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir.

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form.

Discover Naomi Goodsir at etiket.ca or in-store!

Fragrance

Most Attractive Fragrances

March 11, 2022January 25, 2022 by Etiket

Whether we're single or partnered, most of us want to be alluring. So, if attraction is the goal, how do you want to smell?

Most of us want to be alluring in some way, whether we’re single, partnered, or something in between. And there is perhaps no sense more tailored towards intimacy, or the prospect of it, than the sense of smell. Smell is a primal sense, hijacking memory and emotion, triggered by a poetic process in which a tiny piece of what you smell must breach your physical boundaries and enter your olfactory sensors in literal physical communion.

So, if attraction is the goal, how to harness the sense of smell?

First and foremost, we need something that makes us feel confident. A study showed that women rated men’s attractiveness higher when they were wearing a scent, even if they only looked at a picture of the man and couldn’t actually smell what they were wearing. In other words, scent helps us feel like we’re projecting our best selves. But while confidence is key, for Valentine’s month, we decided to dig a little deeper. We dove into the history of sensory research, discovering which raw materials have been shown to be attractive, stimulating, and emboldening. From there, we curated a list of scents that are sure to make an impression.

Musk was one universal choice. It mimics an animalic rush of intimacy, warm and slightly forbidden. Arquiste’s “Él” is like wearing a tailored suit to a glamourous tropical disco, and dries down to an intoxicatingly sexy musk; never veering too far into old-fashioned funk. For a more carefree sex appeal, all-natural brand Abel manages to capture an addictive salt-kissed skin musk effect in “Cyan Nori” – and perhaps there’s nothing sexier than effortlessness.

Speaking of effortlessness, the abstract molecular aura of “Escentric 02” by Escentric Molecules takes the magnetic skin-enhancing magic the brand is known for and adds an effervescent freshness. It features hedione, a molecule similar to aspects of jasmine, which has been shown to possess aphrodisiac qualities. And like all Escentric Molecules scents, it smells even better to those around you.

The history of perfume is filled with winking nods to intimacy. The fragrance “1725” by Histoires de Parfum is a modern reinterpretation of the seminal perfume Fougère Royale, a civilized scent for nobility which, as scent writer Luca Turin has noted, featured an irreverently dirty drydown. This version, suitably dedicated to Casanova, is cleaner and more delicious than its historic reference. It adds a layer of elegant vanilla to the composition, an ingredient also cited for its attractive powers.

In fact, for some people, there is nothing more alluring than waves of unctuous vanilla. For this reason, we’d be remiss if we didn’t include a fragrance tailor-made for sex appeal: “Absolute Aphrodisiac” by Initio. Unabashedly swooning, the fragrance glows with an eternal, narcotic vanilla warmth, deepened by amber and musk.

It surprised us to learn that fruity notes have also been shown to stimulate attraction. “Habdan” by Parfums de Marly contains one of the most surprisingly well-structured uses of fruit we’ve smelled in fragrance, using the crisp snap of fresh apple to enliven incense with devilish panache.

Fruity notes also enhance the plush textural symphony of “Phi: Une Rose de Kandahar” by Tauer. The fragrance is a velvety ode to rose, a material which studies have shown increases the perception of attractiveness. In fact, the natural Afghani rose oil used in the formula is so unbelievably rare the perfumer himself warns it is sometimes impossible to produce. Even if you didn’t know what went into making it, the scent feels like an intoxicating, ultra-luxurious cuddle, and would make anyone want to get a closer sniff.

Rose isn’t the only flower that has been shown to have powerful emotional effects. Lilies, even in synthetic reconstruction, have been shown to have a stimulating effect. Long the realm of classical, stately compositions, lily becomes vibrant, ultramodern and achingly fashionable in “Lys Sølaberg” by Maison Crivelli. A smoky, wood and amber undercurrent cements the allure and keeps it wearable for all genders.

For those who want to make a seductive impression, woods and resins are an excellent go-to. “Autoportrait” by Olfactive Studio blends musk, incense and moss with vetiver, an earthy ingredient that has been shown to heighten attraction. It’s a versatile, daily signature with a coy excitement sizzling beneath the surface. There’s something about it that smells youthful and commanding at the same time, projecting spontaneity and confidence.

In the same family, “Pachuli Kozha” by Nishane might be one of the most lusciously sensual smoky fragrances we can think of. Top notes of aphrodisiac ylang-ylang brighten a delicious current of black pepper and honey, which pours lavishly over the brooding embers of incense and patchouli. It’s impossible to wear and not feel your confidence soar.

Fragrance

Our Favourite New Fragrances from 2021

March 6, 2023December 30, 2021 by Etiket

Our favourite new arrivals reinvented the classics, and shared a versatile comforting warmth.

This year saw the arrival of some of the most memorable fragrances in recent memory. As we started compiling our favourites, we noticed many of our picks were united by a spirit of reinvention. Modern takes on chypres, fougères, and incense & rose, for example, mined old tropes for newly satisfying blends. In addition, most scents shared a sense of warmth, as if anticipating the extra comfort we’d need to stay grounded in our turbulent world.

Creamy dreamscapes, poetic forests, glowing auras of musk and smouldering incense helped us access serenity at Etiket HQ. But make no mistake: these scents are not just for winter! Instead, they prove that cozy, soothing or contemplative fragrances don’t have to be boring. Read on to discover our favourites, listed in no particular order.

Imaginary Authors
**FOX IN THE FLOWERBED**

*A joyful, soothing ode to jasmine, diffused through the sepia lens of an early summer sunset. Colourfully nostalgic, like the films of Wes Anderson.*

Escentric Molecules
**MOLECULE 01 + PATCHOULI**

*This reinvention of single-ingredient masterpiece Molecule 01 adds a moody, musky, spicy, sparkling patchouli layer to its skin-enhancing base.*

Arquiste
**PEAU**

*Like sensual bass notes for the skin, with cedar air and an almost indescribable musk accord. Layer under everything: wide-eyed compliments will ensue.*

Meleg Perfumes
**CIVET CAT CHYPRE**

*Meleg’s scents are unlike anything else on the market. Airy, buttery, and breathtakingly elegant; this is handmade perfumery at its best.*

Libertine Fragrance
**SWEET GRASS**

*A masterful recreation of the green tobacco pleasures of Canadian sweetgrass. A youthful fougère that’s equal parts prairie poetry and urban sex appeal.*

Zoologist
**MACAQUE YUZU EDITION**

*The tart-sweet bite of yuzu energizes the lemony facets of Hinoki wood, resulting in a dynamic and wearable composition with that trademark Zoologist twist.*

Maison Crivelli
**IRIS MALIKHÂN**

*A surprising reinvention of iris, with waves of vanilla pod crashing on an amber origami shore as a floral fog rolls in. This is fragrance as textural symphony.*

Hiram Green
**VETIVER**

*Two origins of vetiver lay rumbling at the heart of this all-natural ode to citrus and earth; so vivid it’s almost hallucinogenic. Perfectly balanced between wild and civilized.*

Indult
**MY JU-JU**

*Like the creamy-woody smell of someone familiar, this scent deliciously evades description. Dewy green notes dance on a base reminiscent of cashmere donut icing*.

Tauer
**SUNDOWNER**

*Vivid but relaxed, and with “hygge” to spare, citrus and cocoa crackle over a layer of warm wood like an impossibly sexy bonfire. For venturing outwards with your sense of home intact.*

L’Artisan Parfumeur
**CONTES DU LEVANT**

*Damask rose illuminates a suspended geometry of pepper, patchouli and incense. Polished, gleaming, romantic, and much more than the sum of its parts.*

Fragrance

Niche. Unapologetic. Canadian-Made. Discover Meleg Perfumes.

May 8, 2023September 1, 2021 by Etiket

We just launched a new fragrance brand called Meleg Perfumes! Learn more about this exciting new niche brand and why Simon decided to launch Meleg Perfumes at Etiket.

Meleg Perfumes was founded by Matthew Meleg, a self-trained perfume enthusiast, in 2020.

It’s impossible to consider Meleg Perfumes without taking into account Matthew Meleg himself. “There is no separation between myself and the perfumes. Each one has a story behind it, and they’re kind of like diary entries,” the Vancouver-based self-taught perfumer says.

Every component from the ingredients to the packaging is deliberate and conscientiously crafted. The box that holds each perfume is inspired by apple bins of the Meleg Orchard in Ontario.

The goal? ”Thick, nuanced and layered with facets, I’m playing jazz here. Meleg Perfumes express liveliness and are recognized by their hedonistic character. Sometimes baroque and once in a while I’ll even throw a little Pop-Art as well – ode to fellow Slovak, Andy Warhol. And because I’m self taught, stubborn and unwilling to compromise with their compositions you’ll either love or hate my perfumes. My goal isn’t to please everyone. My goal is to make art, to celebrate being alive.” Matthew Meleg

As he suggests, his perfumes are mostly diary entries, they would detail a fascination with culture, history and sexuality. They also tell the story of a wayward journey – from growing up on a farm to a difficult family life to dropping out of Emily Carr University, to his decade of living in Japan. His scents are unapologetic, nuanced and complex, much like Meleg himself.

What drew us to the brand?

We pride ourselves on being a beauty destination that features curated brands from around the world. Simon, Etiket’s founder, carefully selects beauty, fragrance and lifestyle brands that are well-established, or up-and-coming like Meleg Perfumes.

We asked Simon what prompted him to add to add Meleg Perfumes to our fragrance lineup. This was his answer:

”I am always looking for new brands, especially Canadian brands to add to our assortment. I was excited when I had a call from Matthew to talk about his new fragrance collection because we don’t have that many Canadian perfumers. We already carry three Canadian perfume brands: Monsillage, Zoologist and Libertine Fragrance and Meleg Perfumes made a perfect addition. Matthew’s approach to fragrance comes not only from his personal experience and travels but from being a self-taught perfumer who has pushed himself to make innovative and beautiful fragrances often rooted in a Canadian heritage with inspiration from his travels around the world.”

We currently carry 12 of the Meleg Perfumes in our store and on our website. If you’d like to test some of the fragrances, you can always purchase samples through our sample program, or stop by the store!

Discover Juliette from Juliette & Chocolat

In Conversation With

In Conversation with Juliette from Juliette & Chocolat

August 29, 2023February 12, 2021 by Etiket

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand.

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect.

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi.

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

**ILIA Limitless Lash Mascara** / **Glo Skin Beauty Eye Shadow Quad** / **RMS BEAUTY LIP2CHEEK Lost Angel**

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day.

**Glo Skin Beauty Eye Pencil** / **Huna Organic Lip Balm** / **ILIA Lipstick**

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

**Histoires de parfums 1969** / **Ex-Idolo Love & Crime** / **Indult Tihota**

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at @juliettechoco or her business, Juliette & Chocolat @juliette_chocolat

Fragrance

GALLIVANT Perfumes: Where are you going next?

August 22, 2023May 2, 2017 by Etiket

Meet GALLIVANT, the modern indie fragrance house founded by Nick Steward, former Creative Director of ...

Meet GALLIVANT, the modern indie fragrance house founded by Nick Steward, former Creative Director of L’ Artisan Parfumeur. GALLIVANT is all about the belief in getting out into the world and discovering more. In feet-on-the-ground exploration. The freedom to wander and travel. These unique fragrances capture the vibe of the brand’s favourite destinations. Cool, creative cities. Unisex eau de parfums for urban explorers who like to travel light.

Always easy, always streamlined, these scents also come packaged in 30ml ‘nomad’ bottles to help you on your journey. Designed in London, handmade by artisans in France and England.

Where are you going next?

London
London, is a floral leather fragrance. With a watery green head, of cucumber and violet leaves. A floral heart, with Rose de Mai Absolute, rose oil and orris root. And basenotes of leather, sandalwood, patchouli and cedarwood.

Tel Aviv
Tel Aviv is a bright, sunny, floral fruity fragrance. A fresh, fruity head, and notes of clementine, bergamot, and blackcurrant bud. A floral heart with jasmine sambac absolute, Comoros’ ylang ylang, rose oil and freesia. And a warm, musky base with sandalwood, musks, Deer’s Tongue absolute (liatrix) and benzoin.

Istanbul
Istanbul is an ambery, woody, spicy fragrance. A fresh aromatic head, with notes of bergamot, cardamom, red thyme. A woody, aromatic heart, with lavender absolute, Egyptian geranium essence, patchouli heart and sweet myrrh (opoponax) essence. And basenotes of sandalwood, vanilla, tonka bean, amber and musks.

Brooklyn
Brooklyn is a musky citrus fragrance. A fresh, spicy, fizzy head, with notes of bergamot, squeezed lemon and orange juice. Incense, cardamom, ozonic notes. A floral heart, with magnolia and orris root. And a base of white woods, benzoin, amber and musks.

Shop GALLIVANT here