Fragrance

Summer Scent Roundup

Our top 10 fragrances for summer transport you to destinations near and far.

As the world rediscovers the joy of travel, we decided to curate our summer sample pack with fragrances that not only are perfect for warmer weather, but also transport us to fascinating destinations around the world.

Whether evoking the coconut, vanilla and wild gardenias of the Seychelles, the coniferous mountain forests of Alberta, the yuzu-studded steam baths of Kyoto or the Victorian violet gardens of the United Kingdom, our picks for summer scents are a gateway to fragrant frontiers near and far, while also serving as the perfect scent pairings for sunny summer fun. 

Hiram Green
VIVACIOUS

Destination: Isle of Wright, United Kingdom

Violet purples. Lime green leaves. Sherbet oranges. Taffy pinks. Inspired by the candy-coloured gardens of the Victorians, for whom the violet was a particular treasure, this all-natural masterpiece swirls and dances with the indescribable, sweet and sour ecstasy of real flowers billowing in symphony on a seaside wind. 

Take a sniff and be transported to the Isle of Wight, an island off the southern coast of England where Queen Victoria built her summer residence, Osborne House. Walk the gorgeously manicured gardens of topiary and peak into the antique greenhouses, where fragrant rows of parma violets still grow.
Meleg
ARASHIYAMA

Destination: Kyoto, Japan

The air is thick with cool humidity as you stroll through the endless rows of a bamboo forest. Clad in wood and stone, a secluded “ryokan” inn beckons with the pleasures of an onsen; a volcanic steam bath of teal grey, misty water teeming with fragrant minerals. 

A remarkable scent illusion: a serene, deeply refreshing trip to the traditional hot springs of Kyoto’s Arashiyama Mountain, where whole yuzu fruit are tossed into the waters for an extra touch of citrus oil festivity. Notes of magnolia, tea and the most delicate cedar incense imaginable immerse you in gentle clouds of invisible steam. 
Monsillage
ROUTE DU QUAI

Destination: Rivière-Ouelle, Quebec

Named from an Algonquin word meaning “where rushes grown on the water’s edge”, the Kamouraska region of Quebec is an idyllic expanse of salt marshes, fishing villages, lush farmland and panoramic sky. Montreal-based perfumer Isabelle Michaud spent the summers of her youth here, and named this perfume after the road that led to her cottage. 

A marine freshness permeates the air, with a breezy blend of wild local herbs and grasses adding a deeply textured sense of place. Abstract facets of transparent flowers add the crucial emotional element: the giddy anticipation of a childhood summer about to begin. 
Vilhelm Parfumerie
BASILICO & FELLINI

Destination: Rome, Italy

 The Italians so closely associated love with basil that, in days gone by, a sprig of the herb placed on a woman’s balcony was a symbolic invitation to her suitor. Years later, the carnivalesque entanglements of Roman romance were bottled, still fizzing, in the films of Federico Fellini, who invited viewers on deeply personal joyrides around his chaotic, glamourous city. 

Smell this pastoral dream sequence pulled direct from a Fellini film. The fruity, leafy enchantment of fresh figs and savoury green basil blends airy innocence and urban sophistication, the rustic scents of the Italian countryside infused with the urgent zest of life in an ancient metropolis.
Imaginary Authors
THE SOFT LAWN

Destination: New Haven, Connecticut

If you’ve ever seen “Gilmore Girls”, you can smell how the verdant combo of quaint Americana, witty banter and upper-class anxiety turns the minutiae of small-town life into an endless epic. People in this part of the world seem to live submerged in oceans of power, history and tweed, determined to carve out their own slice of destiny. 

A trip to picturesque New Haven, an affluent city on Long Island Sound which brims with the seaside charms of New England and plays host to Yale University, is an invitation into this forbidden world. Smell the tart linden blossoms and ivy-covered stone as you walk between museums, as locals exude crisp vetiver and the mossy scent of the tennis court. 
Libertine Fragrance
SOFT WOODS

Destination: Jasper, Alberta

In Jasper National Park, the terrain is a soaring architecture of geology and light. Framed by simulation-perfect mountains patterned in abstract colour-fields of “wilderness”, each sun-dappled valley and canyon seems to contain more air than should fit between the water and the sky.

From this textural network of plant life and landscape: the smell of the subalpine forest in summer. Alberta perfumer Josh Smith magically transcribes it, with impressionistic touches of luminous rose to capture all that light, spirit, and spatial complexity. A chorus of juniper, balsam fir, and the trillion-fold factories of plant oil carpeting the so-called “Hall of the Gods”.
Gallivant
LOS ANGELES

Destination: Los Angeles, California

Like almost any massive city, Los Angeles is an electric clash of energies; of histories exalted and forgotten. Smell the hypnotic sheen of Hollywood, gleaming in the glow of vintage neon and sepia California sunlight; wild Pacific coastlines studded with aromatic sagebrush; desert-dwelling New Age millionaires shrouded in pacifying incense. 

Then there are the fragrant outposts of more enduring cultures that have collected in this place: Mexican neighbourhoods perfumed by garlands of intoxicating tuberose, honeyed narcissus and skewers of juicy pineapple. The soul of Los Angeles is a smooth and carefree cocktail, breezy and addictive. 
Heeley
COCCOBELLO

Destination: La Digue, Seychelles

A little archipelago scattered across the Indian Ocean, the Seychelles were seemingly tailor-made for maximum island beachiness. The famous beaches of La Digue island, like Anse Source-D’Argent, are flanked by undulating rock formations eroded into waveforms that mimic the cyan sea, and punctuated with palm tree exclamation marks. 

After brunch at the resort, you might take a trip to the L’Union Estate vanilla farm, before hiking past bushes of the rare and highly fragrant Wright’s Gardenia on your way to lounge lazily in the coconut-studded sand. One sniff of this cheeky cocktail brings all these heady, creamy, cartoon-coloured beach vibes sailing in on a warming breeze.
Goldfield & Banks
VELVET SPLENDOUR

Destination: Ikara-Flinders Ranges National Park, South Australia

For one thing, there’s the slang. We all know at least one nugget of endearing Aussie shorthand, playfully reinforcing its status as a quirky upside-down-land at the bottom of the earth. And so encountering a flower with a name like a TV puppet, we are disarmed, unprepared for the sultry, summery, cinematic plushness of the scent of the Wattle Flower. 

A type of mimosa, they grow wild on Flinders Ranges, a rugged, sweeping mountain range in South Australia. Delicate yellow clouds, they’re softly powdery and almost sweet, the blossom-y aroma polished into freshness by the raging sun. How Australian they are: innocent puffs of joy thriving on the knife-edge of a wild and unknown world. 
Tauer
COLOGNE DU MAGHREB

Destination: Tangier, Morocco

Created in Germany in 1709 by an Italian perfumer inspired by the citrus groves of his homeland, the original “eau de cologne” began as a poetic intersection of place. Perfect for applying after a cold shower before venturing into the summer heat, these feather-light formulations suspend botanical beauty in fleeting waves on the skin.  

Centuries later, a Swiss perfumer uses the frame of a “cologne” to capture the warm glow of a Tangier sunrise, merging European and North African influences as the city does itself. A seamless blend of aromatics, 100% natural, pools like liquid sunshine: citrus oil flowing over bundles of aromatic herbs on a rocky landscape of cedar, vetiver and blooming Moroccan flowers.

FRAGRANT DESTINATIONS | Summer Sample Pack

Try our 10-scent itinerary and embark on a journey of fragrant discovery. Features 0.7ml samples of our top 10 scents for summer.

Green Perfumes We Love
Fragrance

Earth Month: Green Perfumes We Love!

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world. 

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency. 

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love. 

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you. 

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients. 

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region. 

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume). 

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood. 

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud. 

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane. 

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

Mother's Day Fragrances
Gift Giving

Mother’s Day: Scents Mom Will Love

A fragrance she'll love...

Scents can lift the spirit, bring back memories, and carve out moments of reflection, connection, and joy. For this Mother’s Day, we’ve selected a variety of products both nostalgic and forward thinking, and for both the body and home. From upgrades of classic perfume styles to new flights of fragrant fancy, these are sure to delight, surprise, and show how much you care. 

Ella
ARQUISTE
For the mom who’s fashionably old-school – a new twist on ultra-chic ladies perfume. 
Vivid Gardenia Soap
TAUER
A dramatically fragrant self-care moment. Like a new bouquet of flowers for every bath or shower. 
Fennel Soap
MONSILLAGE
Quirky, refreshing, garden-inspired soap from the beloved Montréal perfume house. 
Lavander and Goat Milk Soap
MONSILLAGE
The perfect touch of luxury for any mom who likes things subtly scented. 
Athalia
PARFUMS DE MARLY
A gorgeous, grown-up signature scent. A bit floral, a bit woody, totally sophisticated. 
Chiavi Candle
FORNASETTI
A gorgeously designed ceramic candle with a warm herbal scent. 
A Lilac a Day
VILHELM PARFUMERIE
A refreshing, modern recreation of a backyard floral favourite. Perfect on fabric too!
Aramara Diffuser
CULTI MILANO
An easy reed diffuser that feels like opening a window on an Italian orange grove. 
The Favourite
PENHALIGON’S
A modern floral with a perfect name for gifting. A delicate perfume fit for a queen!
Blanc Poudre
HEELEY
Clean, fresh, minimalist and timeless. A perfect daily scent for creative moms. 
Tel Aviv
GALLIVANT
This breezy vacation in a bottle is a subtle, work-appropriate fragrance upgrade!
Eau Fraîche
MONSILLAGE
A joyful, transparent summer scent for any mom who hates heavy perfumes. 
Lilac & Willow
T.LEES
A breath of fresh air for any room, or a soothing accompaniment to bath time. 
Nurture
ABEL
This ultra-light, all-natural scent was designed for the sensitive noses of new moms. 
Premier Figuier
L’ARTISAN PARFUMEUR
A green, poetic fig scent for the mom who loves to change things up. 

Shop these gift ideas online at etiket.ca or stop by the store!

DISCOVER NAOMI GOODSIR AT ETIKET BOUTIQUE
Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.  

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR
Bois d’Ascèse
NAOMI GOODSIR

“Bois D’Ascèsce smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR
Corpus Equus
NAOMI GOODSIR

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR
Cuir Velours
NAOMI GOODSIR

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR
Iris Cendré
NAOMI GOODSIR

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR
Nuit de Bakélite
NAOMI GOODSIR

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR
Or du Sérail
NAOMI GOODSIR

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir. 

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form. 

Discover Naomi Goodsir at etiket.ca or in-store!

Discover our most attractive scents
Fragrance

Most Attractive Fragrances

Whether we're single or partnered, most of us want to be alluring. So, if attraction is the goal, how do you want to smell?

Most of us want to be alluring in some way, whether we’re single, partnered, or something in between. And there is perhaps no sense more tailored towards intimacy, or the prospect of it, than the sense of smell. Smell is a primal sense, hijacking memory and emotion, triggered by a poetic process in which a tiny piece of what you smell must breach your physical boundaries and enter your olfactory sensors in literal physical communion. 

So, if attraction is the goal, how to harness the sense of smell?

First and foremost, we need something that makes us feel confident. A study showed that women rated men’s attractiveness higher when they were wearing a scent, even if they only looked at a picture of the man and couldn’t actually smell what they were wearing. In other words, scent helps us feel like we’re projecting our best selves. But while confidence is key, for Valentine’s month, we decided to dig a little deeper. We dove into the history of sensory research, discovering which raw materials have been shown to be attractive, stimulating, and emboldening. From there, we curated a list of scents that are sure to make an impression. 

Musk was one universal choice. It mimics an animalic rush of intimacy, warm and slightly forbidden. Arquiste’s Él is like wearing a tailored suit to a glamourous tropical disco, and dries down to an intoxicatingly sexy musk; never veering too far into old-fashioned funk. For a more carefree sex appeal, all-natural brand Abel manages to capture an addictive salt-kissed skin musk effect in Cyan Nori – and perhaps there’s nothing sexier than effortlessness.

Speaking of effortlessness, the abstract molecular aura of Escentric 02 by Escentric Molecules takes the magnetic skin-enhancing magic the brand is known for and adds an effervescent freshness. It features hedione, a molecule similar to aspects of jasmine, which has been shown to possess aphrodisiac qualities. And like all Escentric Molecules scents, it smells even better to those around you.  

The history of perfume is filled with winking nods to intimacy. The fragrance 1725 by Histoires de Parfum is a modern reinterpretation of the seminal perfume Fougère Royale, a civilized scent for nobility which, as scent writer Luca Turin has noted, featured an irreverently dirty drydown. This version, suitably dedicated to Casanova, is cleaner and more delicious than its historic reference. It adds a layer of elegant vanilla to the composition, an ingredient also cited for its attractive powers. 

In fact, for some people, there is nothing more alluring than waves of unctuous vanilla. For this reason, we’d be remiss if we didn’t include a fragrance tailor-made for sex appeal:  Absolute Aphrodisiac by Initio. Unabashedly swooning, the fragrance glows with an eternal, narcotic vanilla warmth, deepened by amber and musk. 

It surprised us to learn that fruity notes have also been shown to stimulate attraction. Habdan by Parfums de Marly contains one of the most surprisingly well-structured uses of fruit we’ve smelled in fragrance, using the crisp snap of fresh apple to enliven incense with devilish panache. 

Fruity notes also enhance the plush textural symphony of Phi: Une Rose de Kandahar by Tauer. The fragrance is a velvety ode to rose, a material which studies have shown increases the perception of attractiveness. In fact, the natural Afghani rose oil used in the formula is so unbelievably rare the perfumer himself warns it is sometimes impossible to produce. Even if you didn’t know what went into making it, the scent feels like an intoxicating, ultra-luxurious cuddle, and would make anyone want to get a closer sniff. 

Rose isn’t the only flower that has been shown to have powerful emotional effects. Lilies, even in synthetic reconstruction, have been shown to have a stimulating effect. Long the realm of classical, stately compositions, lily becomes vibrant, ultramodern and achingly fashionable in Lys Sølaberg by Maison Crivelli. A smoky, wood and amber undercurrent cements the allure and keeps it wearable for all genders. 

For those who want to make a seductive impression, woods and resins are an excellent go-to. Autoportrait by Olfactive Studio blends musk, incense and moss with vetiver, an earthy ingredient that has been shown to heighten attraction. It’s a versatile, daily signature with a coy excitement sizzling beneath the surface. There’s something about it that smells youthful and commanding at the same time, projecting spontaneity and confidence. 

In the same family, Pachuli Kozha by Nishane might be one of the most lusciously sensual smoky fragrances we can think of. Top notes of aphrodisiac ylang-ylang brighten a delicious current of black pepper and honey, which pours lavishly over the brooding embers of incense and patchouli. It’s impossible to wear and not feel your confidence soar. 

Fragrance

Our Favourite New Fragrances from 2021

Our favourite new arrivals reinvented the classics, and shared a versatile comforting warmth.

This year saw the arrival of some of the most memorable fragrances in recent memory. As we started compiling our favourites, we noticed many of our picks were united by a spirit of reinvention. Modern takes on chypres, fougères, and incense & rose, for example, mined old tropes for newly satisfying blends. In addition, most scents shared a sense of warmth, as if anticipating the extra comfort we’d need to stay grounded in our turbulent world.

Creamy dreamscapes, poetic forests, glowing auras of musk and smouldering incense helped us access serenity at Etiket HQ. But make no mistake: these scents are not just for winter! Instead, they prove that cozy, soothing or contemplative fragrances don’t have to be boring. Read on to discover our favourites, listed in no particular order.

Imaginary Authors
FOX IN THE FLOWERBED

A joyful, soothing ode to jasmine, diffused through the sepia lens of an early summer sunset. Colourfully nostalgic, like the films of Wes Anderson.
Escentric Molecules
MOLECULE 01 + PATCHOULI 

This reinvention of single-ingredient masterpiece Molecule 01 adds a moody, musky, spicy, sparkling patchouli layer to its skin-enhancing base.  
Arquiste
PEAU

Like sensual bass notes for the skin, with cedar air and an almost indescribable musk accord. Layer under everything: wide-eyed compliments will ensue.  
Meleg Perfumes
CIVET CAT CHYPRE

Meleg’s scents are unlike anything else on the market. Airy, buttery, and breathtakingly elegant; this is handmade perfumery at its best. 
Libertine Fragrance
SWEET GRASS 

A masterful recreation of the green tobacco pleasures of Canadian sweetgrass. A youthful fougère that’s equal parts prairie poetry and urban sex appeal.
Zoologist
MACAQUE YUZU EDITION

The tart-sweet bite of yuzu energizes the lemony facets of Hinoki wood, resulting in a dynamic and wearable composition with that trademark Zoologist twist.
Maison Crivelli
IRIS MALIKHÂN

A surprising reinvention of iris, with waves of vanilla pod crashing on an amber origami shore as a floral fog rolls in. This is fragrance as textural symphony.
Hiram Green
VETIVER

Two origins of vetiver lay rumbling at the heart of this all-natural ode to citrus and earth; so vivid it’s almost hallucinogenic. Perfectly balanced between wild and civilized. 

Indult
MY JU-JU

Like the creamy-woody smell of someone familiar, this scent deliciously evades description. Dewy green notes dance on a base reminiscent of cashmere donut icing.
Tauer
SUNDOWNER

Vivid but relaxed, and with “hygge” to spare, citrus and cocoa crackle over a layer of warm wood like an impossibly sexy bonfire. For venturing outwards with your sense of home intact.
L’Artisan Parfumeur
CONTES DU LEVANT

Damask rose illuminates a suspended geometry of pepper, patchouli and incense. Polished, gleaming, romantic, and much more than the sum of its parts.
2021 FRAGRANCE FAVOURITES SAMPLE PACK

Curious about this year’s top 10? This sample pack contains all the fragrances featured here. Grab one and find a new favourite!
Meleg Perfumes just launched at Etiket
Fragrance

Niche. Unapologetic. Canadian-Made. Discover Meleg Perfumes.

We just launched a new fragrance brand called Meleg Perfumes! Learn more about this exciting new niche brand and why Simon decided to launch Meleg Perfumes at Etiket.

Meleg Perfumes was founded by Matthew Meleg, a self-trained perfume enthusiast, in 2020.

It’s impossible to consider Meleg Perfumes without taking into account Matthew Meleg himself. “There is no separation between myself and the perfumes. Each one has a story behind it, and they’re kind of like diary entries,” the Vancouver-based self-taught perfumer says.

Every component from the ingredients to the packaging is deliberate and conscientiously crafted. The box that holds each perfume is inspired by apple bins of the Meleg Orchard in Ontario. 

The goal? ”Thick, nuanced and layered with facets, I’m playing jazz here. Meleg Perfumes express liveliness and are recognized by their hedonistic character. Sometimes baroque and once in a while I’ll even throw a little Pop-Art as well – ode to fellow Slovak, Andy Warhol. And because I’m self taught, stubborn and unwilling to compromise with their compositions you’ll either love or hate my perfumes. My goal isn’t to please everyone. My goal is to make art, to celebrate being alive.” Matthew Meleg

As he suggests, his perfumes are mostly diary entries, they would detail a fascination with culture, history and sexuality. They also tell the story of a wayward journey – from growing up on a farm to a difficult family life to dropping out of Emily Carr University, to his decade of living in Japan. His scents are unapologetic, nuanced and complex, much like Meleg himself. 

What drew us to the brand?

We pride ourselves on being a beauty destination that features curated brands from around the world. Simon, Etiket’s founder, carefully selects beauty, fragrance and lifestyle brands that are well-established, or up-and-coming like Meleg Perfumes.

We asked Simon what prompted him to add to add Meleg Perfumes to our fragrance lineup. This was his answer:

I am always looking for new brands, especially Canadian brands to add to our assortment. I was excited when I had a call from Matthew to talk about his new fragrance collection because we don’t have that many Canadian perfumers. We already carry three Canadian perfume brands: Monsillage, Zoologist and Libertine Fragrance and Meleg Perfumes made a perfect addition. Matthew’s approach to fragrance comes not only from his personal experience and travels but from being a self-taught perfumer who has pushed himself to make innovative and beautiful fragrances often rooted in a Canadian heritage with inspiration from his travels around the world.”

We currently carry 10 of the Meleg Perfumes in our store and on our website. If you’d like to test some of the fragrances, you can always purchase samples through our sample program, or stop by the store!

Discover Juliette from Juliette & Chocolat
In Conversation With

In Conversation with Juliette from Juliette & Chocolat

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.
@juliettechoco

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand. 

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect. 

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi. 

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day. 

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at  @juliettechoco or her business,  Juliette & Chocolat @juliette_chocolat

Fragrances by Gallivant
Fragrance

GALLIVANT Perfumes: Where are you going next?

Meet GALLIVANT, the modern indie fragrance house founded by Nick Steward, former Creative Director of ...

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Fragrances by GallivantMeet GALLIVANT, the modern indie fragrance house founded by Nick Steward, GALLIVANT's Nick Stewardformer Creative Director of L’ Artisan Parfumeur. GALLIVANT is all about the belief in getting out into the world and discovering more. In feet-on-the-ground exploration. The freedom to wander and travel. These unique fragrances capture the vibe of the brand’s favourite destinations. Cool, creative cities. Unisex eau de parfums for urban explorers who like to travel light.

Always easy, always streamlined, these scents also come packaged in 30ml ‘nomad’ bottles to help you on your journey. Designed in London, handmade by artisans in France and England.

Where are you going next?

London
GALLIVANT LONDONLondon, is a floral leather fragrance. With a watery green head, of cucumber and violet leaves. A floral heart, with Rose de Mai Absolute, rose oil and orris root. And basenotes of leather, sandalwood, patchouli and cedarwood.

Tel Aviv
GALLIVANT TEL AVIVTel Aviv is a bright, sunny, floral fruity fragrance. A fresh, fruity head, and notes of clementine, bergamot, and blackcurrant bud. A floral heart with jasmine sambac absolute, Comoros’ ylang ylang, rose oil and freesia. And a warm, musky base with sandalwood, musks, Deer’s Tongue absolute (liatrix) and benzoin.

Istanbul
GALLIVANT ISTANBULIstanbul is an ambery, woody, spicy fragrance. A fresh aromatic head, with notes of bergamot, cardamom, red thyme. A woody, aromatic heart, with lavender absolute, Egyptian geranium essence, patchouli heart and sweet myrrh (opoponax) essence. And basenotes of sandalwood, vanilla, tonka bean, amber and musks.

Brooklyn

GALLIVANT BROOKLYN   Brooklyn is a musky citrus fragrance. A fresh, spicy, fizzy head, with notes of bergamot, squeezed lemon and orange juice. Incense, cardamom, ozonic notes. A floral heart, with magnolia and orris root. And a base of white woods, benzoin, amber and musks.

Shop GALLIVANT here

Perfume Review: Olfactive Studio Selfie Eau de Parfum

Me, myselfie and I! A fragrant play on the self-portrait – version 2.0, Olfactive Studio’s Selfie ...

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Me, myselfie and I! A fragrant play on the self-portrait – version 2.0, Olfactive Studio’s Selfie is an ode to today’s egotistical desire to leave one’s trace, be it olfactory or visual.

Modern, urban and unusual with notes of ginger, anise, incense, angelica and elemi all fighting for the spotlight in the top notes. As the confusion settles, an accord of Maple Syrup, cinnamon, lilly, and Cabreuva merge causing a slightly sticky sweet-nutty-green odour which settles oh so nicely into its final phase: an ultra suede-like chypre. See, or smell I should say? Very unusual and difficult to describe really.
screen-capture-318Longevity: 5-10 hours.
Sillage: Excellent

Natalie Cola,
The Etiket Insider Beauty Editor

selfie

Olfactive Family: Oriental Spicy

Availability: In-store and online.

If you likeOlfactive Studio’s Selfieyou may also like Amouage Epic Woman  and Atelier Cologne Blanch Immortelle Cologne Absolue.

CLICK HERE for more details about our Fragrance Sample Program!

Mona di Orio: Perfume to be worn

I am often asked how I choose which perfume brands I bring into Etiket. I ...

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Mona di Orio at Etiket: Perfume to be worn
Mona di Orio at Etiket

I am often asked how I choose which perfume brands I bring into Etiket. I wish I could say there was a formula or a science or it was even a well-studied business decision, but it is never any of those. Very simply I fall in love with the fragrances and the story that is part of those fragrances. Mona di Orio perhaps exemplifies this better than any other collection of perfumes that we have in the store.

Mona di Orio Perfume at Pitti Fragranze 2014
Mona di Orio Pitti Fragranze 2014 (Photo: Petit Parfum Blog)

I am sure I had heard of Mona di Orio before I went to Pitti Fragranze (the niche perfume show in Florence) in September of 2014, but I had never smelled it. It was not even on my radar as one of the brands I wanted to look at when I was there. I remember so clearly how it happened that I met Jeroen Oude Sogtoen  (designer and co-founder of Mona di Orio) and when he walked me through the collection.

The collection was being shown in a booth with other brands and I was looking at another brand from New York when the Mona di Orio bottles caught my eye. I finished sniffing where I was and made my way over to see what the gold bottles with their oval shapes were all about. As I stood there looking at the collection Jeroen came up to me quietly and asked if I had any questions. I introduced myself and asked him to take me through the scents.

A perfume show is a very noisy and animated place. But when Jeroen started to tell me the story of who Mona di Orio was, it seemed as if there was no one there but he and I as he took me on a journey.

Mona di Orio
Mona di Orio

The story of Mona di Orio is not a happy one, but it is a beautiful one, in the true sense of how romance in literature is defined. It is like a prose narrative of heroic deeds in an imaginary setting that is not imaginary at all. It is the story of Mona, a woman who by chance falls into perfumery and is trained by a master perfumer, Monsieur Edmond Roudnitska. She finds her true calling and begins her journey into the world of perfume. Through coincidence (or was it?) she meets Jeroen and with his vision for design and her nose they create the fragrance house of Mona di Orio in 2004 and launch their first three fragrances: Lux, Carnation and Nuit Noire.
As Jeroen told me the story and took me through each of the fragrances I was simply moved to tears. The passion of their partnership for what they did together was so strong and so beautiful that it had to come out in the scents that Mona created. Mona’s ability to take experience, emotions and moments from our lives and pour them into a bottle, and Jeroen’s vision of design meld everything into one perfect collection.

Mona passed away in 2011, and Jeroen has continued on the legacy that they had created together. It seems to me pointless to describe these fragrances, words never do justice to anything we smell, you need to experience them yourselves to truly feel and sense the complexity of light and dark and shadow that is the signature of Mona di Orio.

My favourites are Myrh Casati and Nuit Noire but there is not one that I would not wear or suggest depending on my mood or simply the way the light is falling that day. These are fragrances to be worn and enjoyed for their pure and utter ability to make us dream, remember, or make us smile

Simon Tooley
Owner of Etiket

The Best Fragrance Gifts To Give And Receive This Holiday Season

The gift of fragrance is timeless, luxurious and intimate. We usually buy perfume for someone ...

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The gift of fragrance is timeless, luxurious and intimate. We usually buy perfume for someone we feel very close to like family members and very close friends. What makes fragrance such a cherished gift is its ability to defines us by our individual style and influence our mood. For most people, fragrance is not an everyday purchase, so giving the perfect perfume gift can be a very lavish gesture. From our go-to perfumes and gift sets to solid perfumes and discovery sets, you are sure to find something special for any and everyone on your list!

Here are the fragrance gifts that are topping our list this holiday season:

blenheim bouquet gift set

Penhaligon’s Blenheim Bouquet Gift Set: Created in 1902 and taking its name from Blenheim Palace the seat of one of England’s most respected bloodlines, Blenheim Bouquet is a bracing mix of citrus oils, spices and woods. Set includes: Eau de Toilette 50ml, Shave Cream 50ml, Aftershave Balm 50ml.

l'artisan parfumeur gift set

 

L’Artisan Parfumeur Discovery Gift Set: Let him or her discover their next signature scent among these six fragrances from an iconic Parisian perfume house.

The discovery set (6x 5ml) includes:

Caligna: luminous and aromatic, this perfume evokes the fragrant landscapes of Grasse, the spiritual home of French perfumery, in the south of France.

La Chasse aux Papillons: imagine chasing butterflies in the French country side, surrounded by white flowers. A floral fragrance reminiscent of childhood memories, perfect for sunny days.

L’Eau d’Ambre Extrême: a mysterious oriental elixir. This rich and velvety fragrance, has delicate wafts of golden amber and spices.

Mûre et Musc Extrême: red fruit notes enfold themselves around the iconic blackberry and musk accord. Elegant and sophisticated, this fragrance embodies Parisian chic.

Rose Privée: sparkling and sophisticated, Rose Privée is a floral fragrance of unusual beauty. It captures the rare and iconic May Rose in a contemporary way.

Timbuktu: this fragrance is inspired by master perfumer Bertrand Duchaufour’s trip to Mali, where he witnessed a Wusulan ritual used by generations of West African women to scent their hair and skin. A mysterious fragrance that embodies the Sahara combined with French savoir faire.

Jasmin Angelique

Atelier Cologne Ecrin Voyage Jasmin Angelique (30ml + Soap + Leather Case): Genuine pure perfume, the Cologne Absolue is a cologne of character celebrating the magical freshness and elegance of citruses. Very high concentration of natural essential oils ensures an exceptional lasting power. With Collection “Matières”, Atelier Cologne reinvents the mythical essences of perfumery. Following vanilla, amber, rose, vetiver and patchouli, a new facet of jasmine from Egypt is revealed with the unexpected use of hesperides. Jasmin Angélique tells a new story, the one of a mysterious path to a secret garden where two lovers meet again surrounded by fresh, airy and sensual jasmine in bloom. Set includes: Handcrafted leather cap, refillable Cologne Absolue 30 ml (1 fl.oz) travel spray and vegetable-based hard-milled soap.

Amouage Memoir

Amouage Memoir Body Cream: Containing active ingredients such as algae, glycerin, aloe vera, shea butter and cacao butter, this luxurious body cream is an intensive treatment for the skin, promoting immediate firming. The Body Cream tones and hydrates the entire body and restores lost suppleness, leaving the skin soft , velvety and beautifully scented with the notes of Memoir.
Top notes: Mandarin, Cardamom, Absinth, Pink Pepper
Heart notes: Pepper, Clove Bud, Opulent White Blossoms, Rose, Jasmine, Precious Dark Wood, Frankincense
Base notes: Styrax, Oakmoss, Castoreum, Leather, Labdanum, Fenugreek, Musk

ARQUISTE

 

ARQUISTE Parfumeur Caroline’s Four Hundred Candle: Inspired by one of the most splendid balls held by Caroline Astor, the matriarch of the hotel’s founding family and doyenne of New York’s Gilded Age society, Caroline’s Four Hundred takes its name from the 400 notable guests that represented the highest echelons of New York society. The scent captures at once the actual flowers used around her residence, the exotic woods of the ballroom, the potted palms and apple blossoms that lined the hallways, and the light crisp essence of champagne wafting through the crowds. With notes of rich American Beauty roses – her favorite flower – green stems, white lilies and the delicate sweetness of quince, apple and cherry blossom, Caroline’s Four Hundred, embraces all of the blooms that actually adorned her ballroom on that unforgettable evening in 1900.

Caroline’s Four Hundred, the St. Regis fragrance, is featured at all St. Regis hotels and resorts around the world.

Notes include: American Beauty rosses, hyacinth, white lilies, green stems and delicate quince, apple and cherry blossom.

l'artisan parfumeur

L’Artisan Parfumeur La Boule de Provence: La Boule de Provence is a unique design object and is entirely handcrafted by artisans near to Paris. Fresh and aromatic, and inspired by the nature of Provence, this scent is carried by currents of air and magnified by heat in the room.

ANTICA

Antica Farmacista Black Label Champagne Home Diffuser: The Home Ambiance Fragrances utilize antique inspired apothecary bottles, filled with fragrance, to permeate the air through the bottles’ open neck and white birch reeds that are inserted to further diffuse the scent.

Fragrance: A crisp, citrus infused fragrance evoking sparkle and complexity. Top notes of Satsuma citrus balance with subtle floral notes of muguet. Apricot and passionfruit complement the sweetness of sugared black currant.

SHOP OUR HOLIDAY GIFT GUIDE

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.