In Conversation With

Motherly Advice From Mother to Daughter

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

Tata Harper, Founder of Tata Harper

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

DISCOVER TATA HARPER

April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

DISCOVER VINTNER’S DAUGHTER

Jasmi Bonnén, Founder of Nuori

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

DISCOVER NUORI

Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

DISCOVER THE HAIR ROUTINE

Sarah Brown, Founder of Pai Skincare

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

DISCOVER PAI SKINCARE

Heather Urquhart, Founder of Huna

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

DISCOVER HUNA

Kat Burki, Founder of Kat Burki Skincare

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

DISCOVER KAT BURKI

Sasha Plavsic, Founder of ILIA

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

DISCOVER ILIA

Lisa Mattam, Founder of Sahajan

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

SHOP SAHAJAN

Lauren Bilon, Founder of Plume Science

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

DISCOVER PLUME SCIENCE

Mai Nozoe, Founder of BeautéJaponica

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

DISCOVER BEAUTÉJAPONICA

Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

DISCOVER MAHONI

Happy Mother’s Day from all of us at Etiket!

Skin Care

Top 10 Suncare Best-Sellers of 2022

Keep reading for a recap of all the sunscreens that were favourites this past year!

Sun protection has always been of great importance to us. We incorporate it into our routines and everyone should have a formula that suits their lifestyle and skin type. Sunscreen helps protect the skin from various environmental factors while preventing future damage. We believe that it is always easier to prevent future damage than to try to correct it.

Most-Loved Suncare Products this Past Year

UV Clear SPF 46
ELTA MD
UV Clear Broad Tinted Spectrum SPF 46
ELTA MD
Physical Fusion UV Defense Sunscreen SPF50 - SKINCEUTICALS
Physical Fusion UV Defense Sunscreen SPF 50
SKINCEUTICALS
Sunforgettable Total Protection Brush-On Shield SPF 50 | 4 Colours
COLORESCIENCE
UV Physical SPF 41 Tinted Chemical-Free Sunscreen
ELTA MD
Sunforgettable Total Protection Face Shield Flex SPF 50 | 4 Colours
COLORESCIENCE
UV Daily SPF 40
ELTA MD
Sunforgettable Total Protection Face Shield SPF 50
COLORESCIENCE
Sunforgettable GLOW Total Protection Face Shield SPF 50
COLORESCIENCE
Tinted Mineral Face Cream SPF 50
PRO-DERM
Makeup

Top 10 Best Launches at Etiket in 2022

Find out about all the best launches at Etiket in 2022!

The past year has been packed with new launches, with both new additions to some of our long-time favourite brands and new brands that were highly requested to be added to our roster by our clientele.

Best New Brand & Product Launches this Past Year

AUGUSTINUS BADER
DR. BARBARA STURM
Bon Matin Candle
ETIKET
Gentle Glow Tonic
NUORI
Phyto A+ Brightening Treatment
SKINCEUTICALS
Quintiserum
VIVIER
Liquid Powder Matte Eye Tint
ILIA
ReDimension Hydra Powder Blush
RMS BEAUTY
Resurrection Girl Hydrating Mask
PAI SKINCARE
Resurfacing Body Serum
TATA HARPER
Best of 2022 Skincare
Skin Care

Top 10 Skincare Best-Sellers of 2022

We're breaking down the top skincare products you could not get enough of this year!

Over the last few years, we’ve enjoyed doing a year in review, sharing the most-loved products that you have purchased, repurchased and that are simply a part of your daily routine. In this round-up, you will find tried and trusted products, most of which have been available on our shelves for many years.

Most-Loved Skincare Products this Past Year

Regenerating Cream
PRO-DERM
UV Clear SPF 46 
ELTA MD
C E FERULIC
SKINCEUTICALS
Lytera 2.0
SKINMEDICA
AVST Moisturiser 5
ENVIRON
C E Petides
VIVIER
holi (mane)
AGENT NATEUR
GX Nano Current Device + Golden Gel
ZIIP
Rosehip BioRegenerate Oil
PAI SKINCARE
Nourishing Oil Cleanser
TATA HARPER
Mahoni Manuka Honey
Skin Care

Mahoni: New Brand at Etiket

We are excited that Mahoni has arrived at Etiket! Mahoni is all about Manuka honey, an active ingredient with antibacterial and anti-inflammatory properties.

Whether you are looking for a remedy for common skincare concerns or to soothe an internal malaise, Mahoni will come to the rescue.

While most honey is known to have antimicrobial and soothing benefits, manuka honey is known for its particularly pronounced medicinal benefits.

WHAT IS MANUKA HONEY?

Firstly, it comes from manuka flowers. Manuka is a bush in the myrtle family, native to New Zealand and southeast Australia. Monofloral manuka honey (meaning honey made by bees foraging exclusively on manuka flowers) contains uniquely high levels of methylglyoxal, a chemical known to be antimicrobial, tissue healing, and digestion-enhancing. The properties of this honey are so renowned that all New Zealand manuka honey made for export must be independently tested for purity and potency. After testing every batch twice for authenticity by specialized labs in Germany and New Zealand, they are assigned an “MGO” rating to attest to the concentration of their star ingredient. Mahoni products use manuka honey certified at two different methylglyoxal levels: 100 MGO (average potency and safe for daily use) and 600 MGO (high potency and safe for short-term use).

mahoni-manuka-honey
Mahoni’s Manuka Honey

One of the first things you’ll notice about this honey is its modest levels of sweetness. Manuka honey is not a sugar bomb — instead, subtle grains of sugar intermingle with rustic woody and citrusy aromas, with a refreshing herbaceous finish that reminds us a bit of all-natural root beer. It’s complex, balanced and delicious, and when applied topically, noticeably lacks grocery-store honey’s stubborn gummy stickiness. 

Manuka honey is a great example of a naturally-occurring substance that, as if by magic, contains heaps of stuff that our skin (and entire bodies) love. Whether you’re new to holistic beauty or have been following an inside-out wellness philosophy for years, Mahoni’s manuka products are a potent (and delicious) addition to your routine. 

YOUR GO-TO NATURAL REMEDIES

Skin Remedy

You’ll want to keep Skin Remedy on hand everywhere you go! This skincare travel essential nurtures the lips and skin through its naturally high concentrations of methylglyoxal (600 MGO). For natural treatment of sensitive skin, manuka honey helps maintain clear skin by reducing blemishes and nurturing irritations, such as easing the symptoms of cold sores. The honey’s antibacterial qualities can help reduce bacteria growth that can inflame the pores. Skin Remedy coats, seals and protects the skin and is suitable for acute irritations. To use, apply to the blemished or irritated area using your finger and leave it on as long as possible to allow the methylglyoxal to unfold. 

Daily Boost

Stick to your dedicated health and beauty regimen and boost it with a daily spoonful of this manuka honey. Perfect for everyday use, this product has a moderate level of methylglyoxal (100 MGO). It can be eaten purely for an added sweetness by adding it to your breakfast such as on toast, in yogurt and oatmeal, poured into teas and smoothies or used as (or added into) a face or hair mask. You can even eat this delicious healing honey by the spoonful! Daily Boost will quickly become a staple that you can treat your body with daily, both inside and out. The stylish and large environmentally friendly and sustainable glass jar will also add a nice touch to your kitchen counter.

Inner Remedy

Nurture your throat, stomach and bowel with this strong concentration of manuka honey (600 MGO) which comes conveniently packaged with twelve sachets, making them sanitary and great for travelling. The Inner Remedy sachets are great to have on the go to soothe and ease acute irritations, from a sore throat to stomach upset. To use, bend the sachet in the middle, squeeze and swallow the honey. For best results, it is recommended not to eat or drink 15 minutes after to allow the methylglyoxal to unfold. Experience this pure remedy for your insides to help maintain a healthy gut, ease digestive discomfort and treat throat irritations.

The Complete Set Bundle

Intrigued by the brand but can’t decide which product to try?
Be prepared for whatever life throws at you on the daily with The Complete Set Bundle to experience all the benefits that manuka honey has to offer, both inside and out. The set includes all products from the daily and acute ranges for ultimate wellness: Daily Boost, Skin Remedy and Inner Remedy.

Read our conversation with Mahoni’s founder here.

Etiket's Mother's Day Gift Guide
Gift Giving

Mother’s Day: What We’re Gifting Our Moms This Year

Discover what the Etiket team is gifting their moms for Mother's Day!

As you probably know by now, Mother’s Day is just around the corner. Do you know what you’re getting your mom? To help conjure up some inspiration, we’ve asked our team to share what they’ll be gifting their mom this Mother’s Day. Here are a few of their suggestions.

”This year, I’m getting my mom the (Malin+Goetz) Tomato Candle. She loves tomatoes and working in her garden.” 
MARIE-FRANCE, Boutique & Spa Manager
”I’m buying my mom Lovefresh products for creating a self care skin care practice at home. Body scrub, body balm and soap.”
JORDANNA, Holistic Esthetician
”Ever since my mom tried the Revitalizing Body Oil, she’s been obsessed. She’s gotten all of her friends hooked too! I’ll treat her to her next bottle!”
MICHELLE, E-Commerce Manager
”I sent my mom a sample of the Vitamin C Intensive Face Cream and she’s been hooked ever since. Next jar is on me!”
DAPHNE, Social Media Specialist
”My mom uses a body cream every day. I really think she’ll like this one from Augustinus Bader because it deeply hydrates and firms the skin, all while leaving it soft and smooth.”
KARINE, Marketing Director
”I want to treat my mom to a moment for herself. She loves taking baths, so I’m offering her the Hinoki Bath Soak from Bathorium!” GENEVIÈVE, Customer Experience Coordinator

Shop these products online at etiket.ca or stop by our boutique! Still unsure about what to get your mom for Mother’s Day? Discover our Mother’s Day Gift Guide!

Pai Skincare's Impossible Glow drops
Makeup

Three Ways to Use the Impossible Glow Drops

Have you heard of Pai Skincare's Impossible Glow Drops? Learn how to customize this liquid highlighter to get your glow in time for summer!

Have you tried the Impossible Glow drops from Pai Skincare? The brand first launched this skincare-makeup hybrid product back in 2021. It was so well received that Pai decided to launch two new shades: Champagne and Rose Gold. These highlighters offer a lit-from-within glow in just a few drops. With summer just around the corner, and bronzed, glowing skin making its comeback, we’ve decided to share with you three ways to use the Impossible Glow drops.

1.  For subtle radiance, add one drop to your daily moisturizer or SPF.

2. For a more intense glow, massage one to two drops directly onto skin.

3. For a lit-from-within highlight, gently dab on the high points of the face and body.

Pro tip: add a few drops to your body lotion and apply to the legs, shoulders and collarbone for an irresistible glow.

Which shade is best for me?

Although all shades work for all skin tones, you may be wondering which one would complement your skin tone the best. If that’s the case, here are Pai Skincare’s suggestions:

  • If your skin has pink undertones, you might prefer the Rose Gold shade.
  • If your skin has more yellow undertones, you might prefer the Champagne shade.
  • If you’re looking for a warm, sunkissed glow, go for the original shade: Bronze.

Pai’s pro tip? Experiment! All shades work for all skin tones – it’s all about finding the right application to create the effect you’re after.

Shop this product online at etiket.ca or stop by our boutique!

SKINCARE PRODUCTS FOR ROSACEA-PRONE SKIN
Skin Care

Skincare Products for Rosacea-Prone Skin

A skincare routine for rosacea-prone skin...

Did you know that April is considered Rosacea Month?

If you or someone you know suffers from Rosacea, you know how difficult it can be to manage it. For those of you who aren’t familiar with this skin condition, it is characterized by redness on the face, small dilated blood vessels, pustules and swelling. Rosacea affects all ages and more than 3 million people in Canada alone.

It is not known what causes rosacea, and there is currently no cure. There are, however, products that can help manage this condition over time. We asked our Holistic Aesthetician Jordanna to share the products she recommends to her clients for calming rosacea-prone skin.


I always tell my clients to look at their lifestyle habits; do certain foods create more redness and sensitivity (red wine, spicy food, diary, sugar, etc.)? Hot showers and saunas can also trigger rosacea. 


For people with a compromised skin barrier, skin care should be gentle and soothing to calm down the inflammation. Face washing should be done outside of the shower using a sensitive skin cloth and tepid water. When washing your face in the shower, the pressure is often too hard and the temperature too hot!

Here are some products I recommend to promote a healthy skin barrier, overtime strengthening the skin and creating skin longevity. 

CLEANSERS

The first step is the most important one, cleansing the skin. Look for cleansers that are gentle and hydrating, this will balance the PH of the skin without stripping it of its natural oils. Tata Harper’s SuperKind Softening Cleanser has a soothing effect and leaves the skin hydrated and calm. This cleanser can be used morning and night to jump start your skincare routine. 

TONER/ESSENCE/MIST

One of the most common questions I get is, “do I need to use a toner (aka essence, mist, tonic, etc.)?” ABSOLUTELY! A toner will once balance your PH (so you’re not too acidic and too alkaline) and prepare the skin to receive the following products and keep them locked in. Pai Skincare’s Century Flower Lotus & Hyaluronic Acid Barrier Support Mist is a best seller amongst those with sensitive skin and even those without. The smell is subtle and fresh, this product helps calm and hydrate post-cleanse. 

EXFOLIANTS

Most people who have rosacea are too sensitive for a physical exfoliant (scrubs), which is why I recommend opting for a chemical one. When looking for chemical exfoliants, it is better to use ones that contain AHAs to help renew and regenerate the skin. Tata Harper SuperKind Radiance Mask is a mask that exfoliates the skin gently, once again helping strengthen the skin barrier. You can use this product twice a week to see a noticeable difference in reduced redness and overall glow.

OILS

Using oils on the skin is highly recommended to help balance your skin’s oil production. Whether you’re dry, oily or dehydrated, there is a face oil for you. The Light Fantastic by Pai Skincare is a morning and night time oil made with ceramides to help strengthen the skin. This light odourless oil is best for sensitive and reactive skin, making it a must as your last step in your routine. 

SUNSCREEN

As previously mentioned, sun exposure can trigger rosacea. Everyone needs to be using a good sunscreen, no matter where you live or what time of year it is. Colorescience’s All Calm SPF 50 is a great way to treat the rosacea, balance complexion and protect the skin from environmental damage. For those who are looking for a lighter transparent sunscreen, try Coola’s Fragrance Free Classic Face SPF 50

TREATMENTS

Tata Harper’s SuperKind facial is specifically created for those with rosacea and sensitive skin. During the treatment, we use the entire Tata Harper Superkind line, reflexology and gua sha spoon lymphatic draining massage to bring life back to the skin. 

Shop this rosacea skincare routine online at etiket.ca or stop by the store!

Augustinus Bader is launching at Etiket!
Skin Care

All About Augustinus Bader: The Latest Brand to Launch at Etiket

The world of Augustinus Bader...

Have you heard of the cult skincare brand Augustinus Bader? Their face creams, specifically, have been touted by beauty editors and celebrities alike as the best moisturizers money can buy. Why should this brand be on your radar? Well, we’re excited to announce that the Augustinus Bader line will be launching at Etiket! Let’s discover the collection together.

ABOUT THE BRAND

Founded by biomedical scientist Professor Augustinus Bader, the Augustinus Bader brand found overnight success based on 30+ years of research in stem cell biology and regenerative medicine.

In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness the human body’s capacity to heal, with a focus on the reawakening of cells that become dormant due to aging or trauma. In 2008 he developed a groundbreaking Wound Gel that heals severe skin traumas without the need for surgery or skin grafts. It is this revolutionary technique that inspired Augustinus Bader skincare.

Bader’s business partner Charles Rosier was initially impressed by his work and encouraged Bader to create skincare for the masses to help fund his medical research. The first products to launch were The Cream and The Rich Cream. Both have now won multiple awards – and make radiant, healthy skin accessible and simple.

Over the years, demand for Bader’s products soared on the back of old-fashioned word of mouth. There were no paid placements, big marketing campaigns or pretty packaging – it was the results that spoke for themselves.

WHAT MAKES THE BRAND DIFFERENT?

As we previously mentioned, the success of the brand is based on word of mouth, encouraged by results. Augustinus Bader’s extensive experience in the field of stem cell biology and regenerative medicine has allowed him to create a product line that delivers real results to those who adhere to his 27-day plan. Originally developed to treat wounds, these products harness the power of amino acids and nutrients already native to skin, to nourish and revitalize your complexion. They also get to work stimulating collagen to minimize fine lines and swiftly restore elasticity.

The Bader formula is powered by Professor Bader’s patented TFC8® (Trigger Factor Complex 8) – a cocktail of more than 40 different ingredients that include vitamins, amino acids and molecules naturally found in the body, to name a few. TFC8® was inspired by Bader’s over 30+ years of research and innovation in wound repair and cellular regeneration. It works by guiding key nutrients to the cells, creating an ideal environment for your skin to naturally renew. The result? Better hydration, skin strength and firmness. The support of cell turnover also helps improve vibrancy and luminosity, as well as address issues like fine lines, dark spots and visible pores.

WHY IS THERE A 27 DAY JOURNEY?

This comes down to the fact that every skin cell in the human body is naturally regenerated over 27 days, so this is when you’ll see results. Over this time period, you can expect your complexion to become more hydrated, and to look and feel renewed with an unbeatable glow.

STAR PRODUCTS

While all of the Augustinus Bader products have enjoyed success, it is impossible to read about the brand without mention of the face creams. Two moisturizers have propelled the brand to the top of the charts: The Cream and The Rich Cream. The Cream has a lighter texture, and may be better suited for oily, combination skin types, as well as those who suffer from acne and congested skin. The Rich Cream on the other hand, would be better suited for those with normal to dry skin. Celebrities like Kate Bosworth, Diane Kruger and Victoria Beckham all rave about these moisturizers. Clinical trials also back up the hype: 97% of testers agreed skin tone and texture was visibly improved, while 96% said their skin looked healthier after using both The Cream and The Rich Cream. Testers also noted an improvement in the appearance of wrinkles by more than 160% over a day to day period.

Some of the other star products include Augustinus Bader’s The Eye Cream, The Serum, The Essence, The Body Cream, The Face Oil and The Cleansing Balm.

WHO IS IT FOR?

Given the minimal range, you’d think it would only be suitable for a handful of people. However, thanks to their 100% paraben-free and fragrance-free formulas, all skin types can get on board, including overly sensitive ones.

SUSTAINABILITY

One more thing to love about Augustinus Bader is that they are guided by a core set of green values. Sustainability is very important to the brand and is integrated in everything from their clean ingredients, to their eco-conscious packaging.

CLEAN INGREDIENTS

Their products contain the highest quality ingredients – high potency botanicals and clean actives. They’re also 100% free of parabens, fragrance, SLS, SLES, and DEA, heavy metals, talc, petrolatum/paraffin/mineral oil, and do not contain unnecessary preservatives, solvents, and emulsifiers.

Augustinus Bader also vows to use ingredients that are sustainably sourced, clean, and bio-engineered where possible to reduce environmental impact.

PACKAGING

Augustinus Bader has created refills for both The Eye Cream and The Serum to encourage recycling of their products. Furthermore, an estimated 80% of their primary containers are fully recyclable, and an estimated 90% of their secondary containers are fully recyclable. They also use FSC Certified paper.

An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled. Their packaging is ECOCERT/COSMOS certified where possible.

Augustinus Bader also works with The World Land Trust and The Woodland Trust to measure, reduce, and offset the carbon footprint from their paper usage, with the aim of going carbon neutral in 2022.

Shop Augustinus Bader at etiket.ca or in-store!

What are the benefits of Vitamin C?
Skin Care

What Are The Benefits of Vitamin C?

Vitamin C Focus...

Before we start with the benefits of Vitamin C, we need to look at what Vitamin C is and why it’s important in a skincare regimen, more specifically an anti-aging one.


Vitamin C can be found naturally in citrus fruits or can be synthetically made. It is known for its antioxidant properties and for its ability to fight visible signs of aging. The only way for us to acquire Vitamin C is through diet or through a topical product such as a Vitamin C serum.

WHAT ARE THE BENEFITS OF VITAMIN C?

Vitamin C is considered to be one of the most powerful and effective antioxidants. It provides environmental protection against UV rays and pollution, diminishes discolouration such as hyperpigmentation and age spots, and reduces fine lines and wrinkles caused by free radical damage.

WHAT IS FREE RADICAL DAMAGE?

Our environment is a big part of free radicals. Factors such as pollution, cigarette smoke, infrared and UV rays all generate free radicals. The science behind these free radicals is that they are unstable molecules. They try to “take” electrons from healthy molecules, which causes oxidative stress. Oxidative stress results in aging skin; fine lines, wrinkles, discolouration and skin laxity.

Vitamin C, in its pure form (L-Ascorbic Acid), helps protect against this damage by “donating” electrons to neutralize damaging free radicals, in turn helping prevent the appearance of premature aging. That is why a Vitamin C serum is so important as part of your daily regimen.

IS THERE A ‘BEST’ VITAMIN C?

The key is how the Vitamin C serum is formulated so that you get the most absorption in the skin. We always recommend a serum formulated with pure L-Ascorbic Acid. There are also different Vitamin C formulations that cater to different skin types and concerns.

WHEN DO I APPLY VITAMIN C?

Vitamin C should always be applied in the morning: 4 to 5 drops applied to cleansed skin, gently massaged into the face, neck and décolleté. You may also apply it to the back of your hands – an area often forgotten! After the serum has absorbed into the skin you may apply your broad spectrum sunscreen. This will help to give you complete environmental protection.

BESTSELLING VITAMIN C SERUMS

CE Ferulic
SKINCEUTICALS
CE Peptides
VIVIER
Serum C
MELANIE SIMON
Serum C 10%
PRO-DERM
Phloretin CF
SKINCEUTICALS
Grenzcine Sérum
VIVIER

Shop our Vitamin C products at etiket.ca or stop by our boutique!

A Spring Makeup Look Inspired by 2022 Makeup Trends
Makeup

A Spring Makeup Look Inspired By 2022 Makeup Trends

Glossy. Feathery. Fresh Faced.

Spring is a time to shed our heavy coats, boots, creams and makeup products for lighter alternatives. Mattes become glossy and earth tones become rosy and colourful. Inspired by the warmer weather we’ve been experiencing lately, we decided to refresh our makeup routine. This quick and easy makeup routine will give you the perfect no-makeup makeup look we all strive to achieve!

YOUR CLEAN BEAUTY ROUTINE

ILIA's True Skin Serum Foundation
True Skin Serum Foundation
ILIA
A weightless foundation that delivers skincare benefits.
ILIA's Limitless Lash Mascara
Limitless Lash Mascara
ILIA
An award-winning clean mascara that takes lashes to new lengths—naturally.
ILIA's Multi-Stick
Multi-Stick
ILIA
A blendable, buildable wash of clean color for cheeks and lips.
ILIA's Essential Brow Natural Volumizing Brow Gel
Essential Brow
ILIA
A clean brow gel that offers a soft tint without the shine.
ILIA's Balmy Tint Hydrating Lip Balm
Balmy Tint Hydrating Lip Balm
ILIA
Nutrient-rich lip care with color.
ILIA's Blue Light Mist
Blue Light Mist
ILIA
A 3-in-1 panacea that sets makeup while hydrating and protecting skin.

STEP UP YOUR GLOW

ILIA's Daylite Highlighting Powder
Daylite Highlighting Powder
ILIA
A luminous sheen you can build up to a dramatic glow.
ILIA's Liquid Light Serum Highlighter
Liquid Light Serum Highlighter
ILIA
3-in-1 serum formula for dreamy, candlelit radiance.
ILIA's Illuminator
Multi-Stick in Stella by Starlight
ILIA
No sparkle, no glitter – just pure, seamless dew.

A BESTSELLING CLASSIC, REIMAGINED

The weightless foundation you love—now powered up with potent skincare actives. ILIA just launched their new and improved True Skin Serum Foundation.

Soft, weightless, medium coverage meets a double dose of skincare. With every wear, Niacinamide and Allantoin smooth and soothe to
visibly improve skin—even after you take your makeup off.

Shop our spring makeup look online at etiket.ca or in-store!

Jordanna's Spring Reset Routine
Hair Care

Jordanna’s Spring Routine

Etiket's holistic aesthetician shares her favourite tips and products for the upcoming season.

A change of season is upon us, and with that comes the need to adjust our skincare and wellness routine. 

We asked Jordanna Kavannat, Etiket’s holistic aesthetician and Tata Harper Spa Specialist, to tell us what this change of season means for her.

“Spring is a beautiful time to awaken your spirit and to make self-care through skincare a more sacred practice. In Chinese medicine, the term ‘shen’ means to glow or light from within. Below are my favourite tips and products to help your ‘shen’ shine brightly this spring!”, says Jordanna.

WAKING UP

“I start my day with some kind of physical activity. Sweating and moving my body in the morning helps the flow of our lymphatic system and is a great way to release endorphins (happy vibes).”

POST WORKOUT

A green smoothie with the Agent Nateur (Holi) Mane collagen is a great way to start the day with good nutrition. I find it helps me make better choices throughout the day.”

SHOWER TIME AND BATH ROUTINES

“The Lovefresh Vanilla Coffee Bar Soap gets rid of dead skin cells, helping regenerate your skin, and the coffee can help tighten skin and reduce cellulite. It’s like a morning cup of java!”

“I also love using the new Smoothing Body Brush from NUORI before my shower. Daily dry brushing of the body has been proven to boost microcirculation, stimulate the lymphatic system, and improve the removal of toxins”, adds Jordanna.

“My bath time routine includes Bathorium Charcoal Garden Detox Crush bath salts. Epsom salts + french sea salts relax your aching muscles. Wonderful for muscle tension”.

HAIRCARE

“Now that our winter hats are coming off, I use Rahua’s Founder’s Blend Hair and Scalp Treatment to treat the scalp first. I follow that with their Hydration Shampoo and Conditioner for beautiful healthy hair and finish off with the Leave-in Treatment Light to help with wash and wear. I love that Rahua products use refillable pouches!”

BODY CARE

“As the winter layers gradually come off, I use Agent Nateur’s body (oil) to get ready for the warmer weather. I LOVE the smell of this product; it has caffeine and vitamin c, which gives noticeably great results.”

FACIAL CARE

“For me, it’s always Tata Harper. I modify my skincare regimen depending on the condition of my skin and the temperature outside. The Regenerating Cleanser is great to exfoliate the skin from the cold winter weather; it’s all about regeneration!”

“The Tata Harper Illuminating Moisturizer is another favourite for daytime as it makes my skin radiate.”

“And finally, with our masks coming off, let’s talk lips! The ILIA Lip Wrap Reviving Balm is a luxurious daytime lip treatment. I’m obsessed!”

TREATMENT

”My favourite treatment to detox the body, face and soul at this time of year is the Deluxe Detox Body Treatment & Facial from Tata Harper, it’s a stimulating and purifying treatment that will reawaken your senses.”

Deluxe Detox Body Treatment & Facial: 90 minutes

Visit etiket.ca to shop Jordanna’s routine, or visit us in the store!

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.