Sahajan: an ayurvedic skincare brand
Skin Care

Sahajan: An Ayurveda-Inspired Skincare Brand

Simon & Steve got together with Sahajan founder Lisa Mattam for an IGLive in which they discussed Lisa's morning skincare routine and how she incorporates Ayurveda into her daily life.

Have you heard of the Canadian beauty brand Sahajan?

Sahajan is an evidence based natural skin care brand based on the 5,000 year old science of Ayurveda. Derived from the Hindi word for “intuitive” – Sahajan brings you the evidence to follow your intuition and choose clean beauty.

Ayurveda, translated from Sanskrit, means the Science of Life. It’s a mind-body science that reminds us that we need to be in balance. Modern day stressors, the environment, and our diet get us out of balance. Ayurveda seeks to understand each person’s unique needs and turns to plant-based remedies, yoga, meditation and other practices to achieve that balance.

The founder, Lisa Mattam, is a former pharmaceutical executive, who after discovering her daughter covered in her commercial skin care products one day and worrying about the chemicals that were in those products, decided to turn to her family’s roots to develop her own Ayurvedic skin care brand. It was important to Lisa to build a brand that was about both Ayurveda and clean beauty. The all Canadian team worked with leading Ayurvedic doctors in Kerala, India to develop the products, but that wasn’t enough, Lisa wanted to prove their efficacy. All of Sahajan’s products have been through extensive regulatory reviews, clinical trials and consumer testing and are all made in Canada. Sahajan does not make any claims that aren’t backed up by science.

ETIKET X SAHAJAN

Did you catch Simon and Steve’s Instagram Live with Sahajan’s founder Lisa Mattam? 

The pair talked to Lisa about her morning routine as a busy mother of two, wife and business owner. Like most of us, Lisa’s only has a few minutes to herself before she gets the kids ready for school. Although her routine had been thrown off-course with the ups and downs of Covid, it’s now back on track! 

She starts her morning off with yoga and a deeply nourishing skincare routine. Watch as Simon and Steeve follow her in her self-care ritual. 

Lisa also talks about how she incorporates Ayurvedic practices into her daily life, and how good digestion and a healthy mind lead to glowing skin. For Lisa, it’s all about achieving a balance, and we couldn’t agree more!

THE ROUTINE

Lisa starts her morning routine by applying the Essential Cleansing Oil on dry skin. This natural oil cleanser will melt away even the toughest waterproof makeup; as well as dirt, oil, and residual pollutants which accumulate on your skin during the day. This cleanser will leave your skin feeling soft and smooth, without drying your skin.

Next, Lisa applies the Balance Toner to her face with a cotton pad. This toner will help restore balance to your skin with the Ayurvedic blend of Moringa Oil, Rose Water, and Fruit Acids; gently exfoliating your skin with protective antioxidants that enhance luminosity and soothe skin after cleansing.

Lisa then follows up with her Radiance Face Serum. She likes to massage it into her skin using Ayurvedic massage techniques. This heavenly scented serum based in the 5000-year-old practice of Ayurveda is a delicious defense that provides a concentrated burst of powerful protection as it brightens and rejuvenates your skin.

Don’t forget the eyes! Lisa dabs a pea-sized amount of the Radiance Eye Cream around her eyes and on her eyelids. A little is all you need of this rich, clinically proven cream for glowing ageless skin. The formula is based on the 5000-year-old practice of Ayurveda and uses natural, plant-based oils to nourish, hydrate and brighten the face and neck.

Last but not least, Lisa’s desert-island product: the Nourish Face Cream. A little is all you need of this rich, clinically proven cream for glowing ageless skin. The formula is based on the 5000-year-old practice of Ayurveda and uses natural, plant-based oils to nourish, hydrate and brighten the face and neck.

As discussed in the IGLive, Lisa will usually use the Beauty Oil at night, but she’ll sometimes mix it with the Radiance Serum in her morning skincare routine, depending on her skin’s needs. Modern science shows us that oils are lipophilic, penetrating deep into the skin, trapping water and other moisturizing goodness in, being the ultimate free radical protector and keeping toxins out. This rich blend of Moringa, Hemp Seed and Frankincense Oils are brimming with over 90 nutrients and vitamins A, B, C &D to leave the skin quenched and glowing.

Discover the entire Sahajan skincare line on our website!

Skincare Essentials.
Skin Care

Skinimalism: Getting Back to Basics

The new trend in the beauty industry is Skinimalism: the art of owning quality over quantity. Let's get to the bottom of this new trend, shall we?

Skincare routines can be very overwhelming. Good marketing makes us feel like we need every product under the sun to achieve the perfect complexion. However, that is not the case. A few key products, based on your skin type and concerns, can make all the difference.

My resolution this year is to own quality over quantity. That means researching more and curating my skincare routine to match my skin’s needs. Finding ingredients that work well for me and that truly make a difference in my complexion. The beauty industry is calling it skinimalism, and we’re here for it!

In short, this movement is about getting back to basics. What do we actually need? According to our aestheticians, you only need a few key products to achieve a healthy, glowing complexion that stays youthful over time. Let’s discover them together!

Gentle cleanser

A cleanser is a must in a skincare routine. We recommend opting for a gentle cleanser, no matter your skin type and concern. In fact, active cleansers can be harsh and irritating to the skin. A gentle cleanser, like Pro-Derm’s Gentle Cleanser, works for pretty much everybody. It gets the skin cleaned and prepped for your routine, without stripping the skin of its natural oils.

It remains to be seen if you need to wash your face in the morning. Some skin experts claim you do, others claim you don’t. However, one thing they all agree on is that you NEED to properly wash your skin at night. A double-cleanse is the only way to ensure the day’s grime, pollution, oil and makeup is completely washed off your face. To properly double cleanse, you should first start with an oil-based cleanser or a milk cleanser. This first step will loosen everything up on your face. For the second step, use a water-based cleanser, like a gel or a foaming face wash, to remove any excess off the skin.

Toner

Toners are the first step in targeting specific skin types or concerns. For example, if you have oily, acne-prone skin, you can incorporate an exfoliating toner into your skincare routine. AHA and BHA toners exfoliate the skin to unclog pores and increase cell turnover. If clogged pores and hyperpigmentation are some of your skin concerns, try Environ’s Alpha Hydroxy Toner or Huna’s Exfoliate Fruit Extract Toner.

On the other hand, if your skin is deeply dehydrated, especially during the winter months, try a hydrating toner, like the one from PCA Skin. Hydrating toners are a way to increase hydration before applying your moisturizer!

Treatment Serum

The serum you incorporate into your routine should reflect your skin type and needs. If you have larger pores, maybe you can use a treatment serum to address that concern. The Blemish + Age from SkinCeuticals, for example, is a great one for acne-prone skin. If you have dryer skin, maybe incorporate a Hyaluronic Acid serum like the HA Intensive Hydrating Serum from Environ.

There is a serum, however, that is known to have benefits for almost every skin type and concern: Vitamin C serum. This powerful antioxidant protects the skin from free radical damage caused by environmental factors such as pollution and is a skin brightening agent. In fact, it accelerates the production of collagen and elastin, reducing signs of hyperpigmentation and preventing premature aging. Many who use it notice an almost instant glow in their skin after incorporating it into their skincare routine. SkinCeuticals’ C E Ferulic is our best-selling Vitamin C Serum, as are the Vivier serums!

Moisturizer

A moisturizer is an integral part of a skincare routine. For every skin type. Morning and night. Not only should you apply it to the face, but to your neck and chest as well. The more areas you cover the better! Many prefer to use a thick moisturizer at night and a lighter one during the day, to wear under makeup. There aren’t really any rules. Whatever works best for you and your skin type.

Among people with oily skin, there is a misconception that you don’t need a moisturizer. That it will only make your skin produce more oil. I used to think this, so I get it. However, it’s actually the opposite. By hydrating your skin, you’re essentially telling your body that it doesn’t have to produce more oil. When you strip your skin of moisture, that’s when your body starts creating more oil, resulting in more breakouts! Don’t skip this step!

SPF

Arguably the most important step in a skincare routine. In fact, did you know that UV exposure is one of the main causes of skin aging? You can have the best skincare routine around, but if you’re not protecting your skin with a sunscreen, it’s all for nothing. No matter what, you should end your skincare routine with an SPF. Every day of the year, rain or shine. Discover our wide selection of sunscreens to start protecting your skin!

Need help building a skincare routine that works for you? Contact us at [email protected] or call us at (514)- 687-3886. Our beauty experts will help you find the right products for your skin type and concerns.

Paule's Skincare Routine
Skin Care

A Skincare Routine Fit for an Aesthetician: Paule’s Current Must-Haves

Have you met Paule, our medical aesthetician? She's the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. We're diving into her skincare routine to discover her secrets!

Have you met Paule, our medical aesthetician? If you’ve visited our boutique, chances are you have. She’s the petite brunette with the glowing skin. Not a wrinkle, blemish or sign of pigmentation in sight. Her skin is what many of us are trying to achieve: a healthy, bouncy, glowing complexion that you couldn’t put an age on. Therefore, it only seems natural to check out her skincare routine. Whatever she’s doing it’s working, and we want in on her secrets. Here is the full list of products Paule credits to keeping her skin looking young and radiant.

NUORI

This Danish skincare brand creates pure and 100% natural skincare products, completely free of synthetic additives that artificially prolong the shelf like of skincare formulas. Freshness ensures peak efficacy, as active ingredients are not weakened by time-related breakdown.

Nuori offers deeply hydrating and repairing products formulated with the highest quality ingredients. It’s no wonder why Paule turns to them. In fact, out of the range, Paule is currently using Nuori’s Perfecting Facial Oil and the Perfecting Body Oil. Both oils are designed to deeply nourish and balance the skin while helping diminish the visible signs of aging. They also both contain Vitamin E, which means that they offer antioxidant protection.

SKINCEUTICALS

If you’re remotely into skincare, chances are you’ve heard of SkinCeuticals before. In fact, this brand has designed some of the most talked about skincare products in the industry: C E Ferulic, Triple Lipid Restore 2:4:2, Discoloration Defense, and the list goes on. However, Paule is currently using their new Glycolic Brightening Renew Overnight.

Formulated with a 4% glycolic acid, it works at an optimal concentration to promote cell turnover. It’s complimented by a 2% phytic acid to promote skin clarity and brightness. This overnight treatment hydrates while improving the appearance of skin texture and tone, revealing brighter, more youthful looking skin. Who doesn’t want that?

SKINMEDICA

Another giant in the skincare industry is SkinMedica. Like SkinCeuticals, their products have garnered much praise over the years. Take their Lytera 2.0 Serum. This longtime cult-favourite was formulated to address the appearance of stubborn skin discoloration. This non-prescription, non-hydroquinone, skin brightening product has not only been proven to lighten discoloration, but also to improve the overall appearance of the skin.

SkinMedica promises results in as little as 12 weeks. This product definitely has a hand in Paule’s flawless complexion!

VIVIER

This Canadian Beauty brand is all about healthy skin. Vivier has formulated a wide selection of skincare products that tackle everything from hyperpigmentation to aging skin. You may have heard of their Vitamin C serums. They are, in fact, what launched the brand back in the 90s.

Paule loves the Ultimage and Derma-V creams for their ability to hydrate, repair a deeply nourish the skin. Ultimage is an innovative dual-action complex with neuropeptides and hyaluronic acid that works to soften expression lines and wrinkles, and boost hydration for a smoother, ageless complexion.

Derma-V, on the other hand, is a skin repair and barrier cream with prebiotics and antioxidants. This product has been carefully crafted with a blend of 5 skin repairing ingredients that work with your skin to restore skin health and hydration levels while you sleep.

Need help putting together a skincare routine that works for you? Contact us at [email protected] or call us at (514) 687-3886. Our beauty experts will help you find the right products for your skin type and concerns!

Discover Juliette from Juliette & Chocolat
In Conversation With

In Conversation with Juliette from Juliette & Chocolat

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.
@juliettechoco

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand. 

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect. 

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi. 

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day. 

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at  @juliettechoco or her business,  Juliette & Chocolat @juliette_chocolat

Skin Care

Double-Cleansing: The Key to a Flawless Complexion

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Keep reading to find out why you NEED to be double-cleansing in order to get the most out of your skincare routine.

Double cleansing, as the term indicates, is the process of cleansing your skin twice in order to remove any dirt, makeup and sunscreen from your skin. Why is it so important to get everything off your face? Well, if you don’t start your nighttime skincare routine with a blank canvas, every product, every ingredient that you apply on your skin, will not work to the best of its abilities because it’s blocked by whatever dirt or makeup that is left on your skin. You’re basically throwing money down the drain by not properly cleansing. Double cleansing is especially important at night since, as we all know, your skin repairs itself when you sleep. Don’t rob yourself of this crucial period!

HOW DOES IT WORK?

First cleanse

The goal of the first cleanse is to soften and break down the makeup, dirt, and sunscreen on your skin. Even on days when you don’t wear makeup, you should still double cleanse to get rid of any sunscreen on your face. Many sunscreens can be clogging for your pores, which is why you need to make sure you get it off at the end of the day.

Second cleanse

Now that you’ve loosened everything on your skin and rinsed it off, your second cleanse is meant to get rid of anything left behind. For this step, you can go in with your regular face cleanser, or one with active ingredients designed to treat a specific skin concern, such as a cleanser with AHAs and BHAS.

WHAT PRODUCTS TO LOOK FOR

For the first cleanse, it’s important to look for cleansing oils, balms or milk cleansers. These products will, when applied to dry skin, emulsify and loosen up everything on the skin. Those of you who are nervous about using an oil or balm on your skin, don’t worry! You’ll remove any trace of the first cleanse when you go in with your second, water-based cleanser. Our best-selling cleansing oil is the Light Work Cleansing Oil from Pai Skincare. As for balms, Kat Burki’s Vitamin C Nourishing Cleansing Balm is one of our favourites!

For the second cleanse, if you want an effective cleanser that is gentle on the skin, Pro-Derm’s Gentle Cleanser is a best-seller and loved by the Etiket staff. The second cleanse is also where you can use a more targeted treatment cleanser, like the SkinMedica AHA/BHA Exfoliating Cleanser. The choice is yours!

If you want to make the most out of your skincare routine, it’s crucial you start it off with a double-cleanse. Allow your skin to fully benefit from the products and ingredients in your skincare routine! Discover our variety of facial cleansers here!

Skin Care

Our 10 Best-Selling Face Masks: They’re Worth The Hype!

Winter is the season for self-care. It's cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. Discover our top 10 best-selling face masks!

Winter is the season for self-care. It’s cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. We finally have the time, why not treat ourselves?

The thing with masks is that there are soooo many to choose from. It can sometimes be overwhelming to find the right one for your skin type and concerns. To simplify the process for you, we’ve listed 10 of our best-selling face masks. For each of them, we’re telling you what they do, who they’re good for and how you can benefit from them. Let’s discover them together!

HYDRATING FLORAL MASK

Tata Harper’s Hydrating Floral Mask is the perfect remedy for dry and dehydrated skin. In fact, this mask contains high levels of hyaluronic acid to recharge dry skin, replenish lost moisture and deliver thirst-quenching hydration. Not only that, but it smells amazing. The perfect addition to the self-care night in!

ULTRA PURIFYING CLAY MASK

Vivier’s Ultra Purifying Clay Mask is carefully crafted from red and white kaolin clay, alpha hydroxy acids and salicylic acid to draw out impurities, firm the skin and absorb excess sebum. This mask helps reveal flawless-looking skin without excess shine. If you have oily, acne-prone skin or are dealing with clogged pores, this may be the perfect mask for you.

MICRO-PEEL

The right amount of exfoliation is key to achieving a glowing complexion. In fact, an excess of dead skin cells can cause the skin to look dull. A once or twice a week exfoliating mask like the Micro-Peel Mask from Pro-Derm can be just what you need! Formulated with glycolic acid, this mask will help improve skin texture, reduce the appearance of pores and reveal a fresh, glowing complexion!

ANTI-POLLUTION MASQUE

Every day, our skin is exposed to environmental toxins such as air pollution, smog, cigarette smoke, gas exhaust, among other things. This exposure can cause premature aging of the skin, acne, collagen breakdown, hyperpigmentation, and other skin conditions. For that reason, it’s important to find products that combat this damage. Environ’s Anti-Pollution Masque is formulated with Japanese charcoal and special botanicals to help absorb pollutant impurities. Your skin will feel revitalized and smooth after this treatment mask!

SUPREME MOISTURE MASK

NUORI’s highly concentrated, yet lightweight moisturizing mask is the ultimate treatment for dehydrated and distressed skin. Grape and Damask Rose waters combined with natural Hyaluronic Acid effectively restore moisture levels, while botanical Squalene and Betaine strengthen the skin’s barrier function. Anti-inflammatory chamomile extract reduces irritation and restore suppleness, while Vitamin B3 revives skin tone, improves elasticity, and prevents moisture loss.

ULTRA HYDRATING MASK

This is another great hydrating mask for dry or dehydrated skin. Vivier’s Ultra Hydrating Mask is formulated with an exclusive blend of rich vitamins and extracts. This luxurious mask helps plump the skin, diminish signs of fatigue and soften fine lines and wrinkles. Restore your skin’s natural radiance in only a few minutes!

BRIGHTENING MASK

Dealing with hyperpigmentation? Or in need of a skin boost? Sahajan’s Brightening Mask is formulated with 100% natural ingredients to increase skin’s radiance. With potent natural and amino acid rich ingredients to help balance, tone and nourish the skin and AHAs to gently exfoliate, that coveted dewy glow is yours for the taking! Suitable for all skin types.

DETOXIFYING MASK

In need of a good detox? This at-home Charcoal mask uses a blend of Japanese white charcoal, clay and the naturally-occurring mineral Magnesium Aluminum silicate to minimize the appearance of pores while absorbing excess dirt, oil and debris trapped deep in the pores. Perfect way to wash off the week and start fresh!

HYDRATING B5 MASK

A cult-favourite SkinCeuticals product for a reason! Enhanced with a unique complex containing constituents of the skin’s natural moisturizing factor (NMF), this weekly hydration treatment re-establishes the water balance critical for maintaining skin metabolic functions at optimal levels. An intensive, effective hydrating mask for every skin type!

CURTAIN CALL MASK

Brightening masks can sometimes be harsh on sensitive skin, due to their acid contents. If this is the case for you, try Pai Skincare’s Curtain Call Mask. This Rosehip fueled rescuer boosts tired skin leaving it radiant and dewy. In ten minutes your complexion is audience-ready. Formulated to glide on evenly and polish off easily with the enclosed Muslin Cloth, the buttery cream leaves skin soft and dewy. Packed with calming botanicals and entirely free from irritants, it is ideal for sensitive or reactive skin!

Shop all of our best-selling masks today!

Our Valentine's Day Essentials
Gift Giving

Valentine’s Day Gift Guide: For You or a Loved One

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It's been a tough year, you deserve to treat yourself with some of Etiket's most romantic products. Let's discover our Valentine's Day must-haves!

Valentines Day is a time to indulge in a luxurious night in by yourself or with your partner. It’s been a tough year, you deserve to treat yourself with some of Etiket’s most romantic products. From enchanting perfumes, facial massage tools and body oils, to flavorful toothpastes and lip products for kissable lips, discover our Valentine’s Day must-haves to celebrate self-love or your love for your partner. 

AGENT NATEUR

In the spirit of celebrating love, discover Agent Nateur’s Holi (Sex) oil. We all deserve pleasure, whether with or without a partner. This oil-based, quick-absorbing formula (think Organic Coconut and Sweet Almond oil) is Agent Nateur’s solution to the chemical-filled lubricants on the market. But Holi (Sex) is not just for your intimate area. Use it all over to hydrate the body and leave behind a lingering scent of Jasmine, Coconut, Rose, and Vanilla.

LEBON

Make it a fresh kiss this Valentine’s Day with an all-natural LeBon Toothpaste. LeBon toothpastes are formulated with ethical and natural ingredients combined with delicious and exclusively perfumed natural notes from Grasse, France. They all contain Certified Organic Aloe Vera and Green Tea to naturally help protect gums and prevent tooth decay. LEBON Toothpastes are vegan and naturally sweetened with Stevia Rebaudiana. They also have a non-ending “free of” list: cruelty-free, paraben-free, sulfates, fluoride, titanium dioxide, … Stay fresh with complete peace of mind.

Parfums de Marly

Fragrance is super important when celebrating Valentine’s Day. If you’re celebrating self-love this year, fragrance is an instant confidence booster. Spray some on and enjoy a night-in for yourself. If you’re celebrating with a partner, an enticing floral smell like Delina will bring out the romantic in you. Trust us, your partner won’t be able to keep his or her hands off you…

Sara Happ

Get your lips ready for the occasion with the queen of all lip products: Sara Happ. The Pink Grapefruit Lip Scrub eliminates dry, flaky skin, leaving your lips ridiculously soft and supple. Perfect for Valentine’s Day! You’ll wonder how you ever lived without it.

RMS BEAUTY

Now that your lips are soft and supple from using Sara Happ’s lip scrub, apply RMS Beauty’s Tinted Daily Lip Balm for hydrated lips with a tint! Packed with all the good stuff lips crave, RMS tinted balms simultaneously pamper, protect, nourish and flood your lips with flavourless, fragrance-free, healthy hydration. Pucker up!

In need of more inspiration? Discover our full Valentine’s Day Gift Guide!

Skin Care

16 Ways to Use Egyptian Magic All-Purpose Cream

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 17 different ways to use Egyptian Magic.

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). Ever heard of it? This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. In fact, this all-purpose balm contains only 6 ingredients: olive oil, honey, bee pollen, bees wax, royal jelly and bee propolis.

Most of us will use this balm as a face and body moisturizer, or as a cure for any skin burns or irritations. However, we’ve recently discovered that Egyptian Magic serves many other purposes, that’s why they advertise it as an all-purpose cream. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 16 different ways to use Egyptian Magic.

1. AMAZING MOISTURIZER

People often start using Egyptian Magic to solve a skin problem such as a rash, a burn or a scar, and then continue using it as a face and body moisturizer Egyptian Magic recommends using it twice a day, as it does wonders for creating soft, smooth skin. It’s great addition to the winter skincare routine!

2. HAIR CONDITIONNER

One of the most delightful discoveries is how beneficial Egyptian Magic can be as a moisturizing hair conditioner – either on a regular basis or as a conditioning hot pack. Egyptian Magic’s all-natural ingredients will restore luster to your hair, replenish its natural oils, tame frizz and condition split ends.

3. LIP BALM

Egyptian Magic works wonders as a nourishing and repairing lip balm! The natural ingredients deeply nourish your lips and give them new life.

4. AFTER SHAVE

Your skin is sensitive especially after shaving. In many cases you may have scars and/or irritation as a side effect. Use Egyptian Magic as an after-shave for a soothing effect. Egyptian Magic contains no alcohol or chemicals that might cause your skin to dry out.

5. AFTER SUN SOLUTION

Egyptian Magic is often used as an after sun lotion. The cream gives a soothing effect and your sunburned skin may embrace the natural ingredients.

6. VAGINAL MOISTURIZER AND LUBRICANT

Yes. You read correctly. Egyptian Magic states that according to many gynecologists, such as Dr. Uzzi Rees of Beverly Hills, CA, Egyptian Magic works well as a natural vaginal moisturizer and lubricant. Huh!

7. HAND AND CUTICULE CREAM

Egyptian Magic is a great hand and cuticle moisturizer. In fact, many use it to treat their nails and cuticles, as the balm softens rough skin. Rub some Egyptian Magic on your hands and cuticles just before going to sleep to find nourished, soft and revived hands in the morning.

8. MAKEUP REMOVER

Egyptian Magic is also used as a safe, all-natural makeup remover. This balm works wonders as the first step in your double-cleanse routine. Start by massaging the balm into the skin to loosen any makeup or dirt from the day and follow up with a gentle cleanser to make sure everything has been removed. Not only is your makeup gone, your skin is moisturized and ready for bed!

9. EYE CREAM

Struggling with dry skin around your eyes? Dab some Egyptian Magic and let it do its work! Your eye contour will be hydrated in no time!

10. MASSAGE BALM

Egyptian Magic’s melting texture is ideal for massages. Warm up the balm between your hands until it transforms into an oil and massage on skin. Just relax, its moisturizing ingredients will soften and nourish your skin.

11. TATTOO AFTERCARE

After getting a tattoo, apply Egyptian Magic to the area to help with moisture, to reduce scabbing and to soothe itching and redness.

12. DIAPER RASH

Egyptian Magic is safe to use on babies and infants. As a non-irritating and petroleum-free formula, it is found to effectively deal with diaper rash, while moisturizing and soothing the baby’s sensitive skin. However, as with any skin care product, please consult your pediatrician before use and do not apply if your baby may have an allergy to bee products.

13. DURING AND AFTER PREGNANCY

Egyptian Magic claims that their balm helps with stretch marks and cracked nipples. Apply it on breasts, belly and thighs during pregnancy to prevent stretch marks and to keep your skin soft and supple.

14. MAKEUP PRIMER

Egyptian Magic can be used as a makeup primer as well! Who knew?! The brand claims that many makeup artists rely on it at every Fashion Week to create a dewy and glowing make-up look. They apply the balm on the entire face or to highlight specific features such as cheekbones, eyelids or eyebrows. You can even use it to set your eyebrows or mix a liquid illuminator with your Egyptian Magic and use as a highlighter for a light contouring!

15. HYDRATING MASK

If your skin is feeling dry, tight or dull, apply Egyptian Magic as a face mask and let the natural ingredients sink in. Apply a layer of Egyptian Magic on your skin, leave for 30 minutes and remove with a hot cloth. Your skin should wake up feeling much more nourished!

16. CRACKED HEELS AND ELBOWS

Egyptian Magic can be applied to any dry area from head to toe! Here’s a tip shared by the brand: before going to bed, rub some Egyptian Magic into heels and put on a pair of socks. You’ll wake up in the morning with nourished and restored feet!

There you have it! Egyptian Magic takes the term ‘all-purpose’ to a whole other level! Shop the product on our website today!

A comprehensive guide to achieving a glowing complexion!
Skin Care

How To Get Glowing Skin In a Few Simple Steps

Who doesn’t want glowing skin? It’s why many of us spend countless amounts in skincare and makeup products every year. While it is a goal that many of us strive to achieve, the steps required to reach that goal are unclear. How does on get that glow? Here's how...
@paiskincare

Who doesn’t want glowing skin? In fact, the word ‘glow’ is probably one of the most popular terms in the beauty industry. Everyone wants their skin to glow. It’s why many of us spend countless amounts in skincare and makeup products every year. While it is a goal that many of us strive to achieve, the steps required to reach that goal are unclear. With different sources offering up different answers, how does one get that glow?

We’re here to steer you in the right direction towards achieving that Gigi Hadid glow you’ve always wanted! Keep reading to discover the steps!

VITAMIN C

Vitamin C, like SkinCeuticals’ Phloretin C F or C E Ferulic, are a must in everyone’s skincare routine. This antioxidant protects your skin against free radical damage, all the while improving hydration and increasing collagen production in the skin. It’s also known for its brightening properties. The word brightening is another hugely researched word in the beauty industry. Bright rhymes with glow. Well, not really, but you know what I mean! Use a few drops of this antioxidant on in the morning after your cleanser and let it do its magic!

HYDRATION

Keeping the skin moisturized is key to achieving a glow. Two ingredients you want to look for are Hyaluronic Acid and Glycerin. Both aid in locking moisture into the skin. There’s a common misconception that you can only get hydration from a moisturizer. While face creams are a great way to boost the skin’s hydration, other products can do just as good a job! In fact, many turn to hydrating serums, such as the H.A. Intensifier from SkinCeuticals to boost their skin’s hydration. Others turn to hydrating toners such as PCA’s Hydrating Toner, or even face oils like Pai Skincare’s Viper’s Gloss Age Confidence Echium & Amaranth Face Oil. If your moisturizer isn’t doing enough, it may be a good idea to incorporate another hydrating product!  

EXFOLIATION

A dull, lackluster complexion can be a sign that you need to exfoliate. In fact, exfoliation is a process that helps you get rid of the dead skin cells at the surface of the skin, helping you reveal a fresh, glowing layer beneath. With time, continued exfoliation can smooth rough patches, fade acne scars, dark spots, reduce redness and brighten the overall complexion. Exfoliation also helps your skincare products absorb better into the skin by unclogging your pores. I think it’s pretty clear why this step is a must in achieving that sought-after glow. Start by exfoliating once a week and slowly increase to 2-3 times a week, depending on how your skin reacts.

MASKS

Face masks are a great way to give your skin a quick boost! Not only can they help you maintain a glowing complexion by providing consistent hydration and/or exfoliation, but they can’t help you achieve an instant glow as well. For example, Consonant’s HydrExtreme Charcoal Sheet Mask delivers high concentrations of Hyaluronic Acid to reveal a soft and luminous complexion immediately. Environ’s Tri Biobotanical Revival Masque uses a unique combination of acids to rejuvenate the skin, revealing a younger, fresher and glowing complexion. Discover our wide range of face masks to get your glow!

FACIALS

Facials are always a good idea. If you feel like your products aren’t doing enough, it may be time to seek the help of professionals! In our boutique, we offer a wide selection of facials that aid in boosting the skin’s natural glow. Among these options, you will find our Brightening HydraFacial and our Tata Harper Instant Glow Peel. Both designed to tackle uneven skin tone and texture to reveal a fresh, smooth, glowing complexion. There are also more in-depth treatments that can be done in a medical clinic, like microneedling treatments and resurfacing lasers.

CONSISTENCY IS KEY

To maintain a healthy glow, it goes without saying that you have to put in time and effort over time. A consistent skincare routine is part of that. Making sure you double-cleanse, exfoliate, moisturize and use an SPF daily is crucial to attaining a glowing complexion. Trust me, put in the work and your skin will reward you.

HEALTHY LIFESTYLE

I know it’s cliché but you are what you eat. In fact, your lifestyle shows up on your face. If it hasn’t yet, it will in the long run! A healthy lifestyle means eating well, exercising regularly and getting enough sleep. Oh, and drinking lots of water! How you live now sets the tone for how your skin will look later.

Need help building a routine? Contact our beauty experts by phone or email!

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.