Introducing Pai’s first-ever tanning formula, The Impossible Tan Hydrating Self Tan Drops. A 100% natural self tan that’s proven to hydrate as it glows – and suitable for even the most sensitive skin.
WHO CAN BENEFIT? + KEY INGREDIENTS
The Impossible Tan is suitable for all skin types and skin tones wanting a buildable, natural-looking tan. Every Pai product is clinically proven for sensitive skin for complete peace of mind.
Made with naturally-derived DHA, ceramides and hyaluronic acid, these fully customizable drops work with your skin tone to deliver a buildable, sun-kissed glow that looks even better than the real thing. A skincare-tanning hybrid to support skin health and lock in moisture – for a safe and sunless tan on your terms. No streaks. No fuss. No irritation.

PAI SKINCARE
A universal, natural-looking tan that won’t dry out or upset sensitive skin, and skips the sun damage. It’s the impossible made possible: a sunless tan with skincare benefits, in an organic formula that’s customizable by you.
“This hybrid product follows in the footsteps of our bestselling low drops to enter a new category, reimagining self tan for sensitive skin and nervous tanners alike.
Traditional formulas using synthetic DHA were never ideal – often triggering dehydration, breakouts, and irritation – not to mention the giveaway biscuit aroma. Instead, biotechnology has given us a certified organic DHA that creates
a natural, healthy glow, with none of the drawbacks – and we’ve bolstered it with powerful actives to bring the benefits of a hydrating, barrier-supporting serum into the mix. A truly advanced formula, and a breakthrough for sensitive skincare.”
– Sarah Brown, Founder, Pai Skincare
HOW TO USE FOR A BUILDABLE TAN
For best results, we recommend exfoliating first, then applying evenly to cleansed, dry skin. Massage into skin until fully absorbed. Wash hands immediately after use.
The colour will start to deepen after around 2 hours, but allow up to 48 hours for your tan to fully develop. We find it looks best after 24 hours – and if you want more glow, you can always top up.
HOW MANY DROPS?
2 = Light glow
4 = Medium glow
6 = Deep glow
Alternatively, mix 2-12 drops into moisturizer for a gradual, buildable tan.
BEFORE & AFTER
Six Drops Applied Directly to Skin
Clinically proven to hydrate for up to 8 hours*, and in an independent trial** of consumers with sensitive skin:
88% said it gave skin a natural-looking tan
80% said skin felt hydrated
92% said it caused no irritation or breakouts
*Based on a clinical study on 22 subjects
**One week independent consumer trial on 112 subjects
THE TANNING ROUTINE
The Impossible Tan from Pai Skincare is now available at Etiket in stores and online.