Did You Know?
Everyone knows Baccarat Rouge 540, which has become the undisputed icon of Maison Francis Kurkdjian, but do you know its story?
In 2014, French crystal maker Baccarat celebrated its 250th anniversary. To mark this event, it called on the talent of renowned perfumer Francis Kurkdjian to create a unique fragrance that reflects its craftsmanship and iconic red crystal.
The name Baccarat Rouge 540 refers to the temperature, 540°C, required to achieve the intense red hue of Baccarat crystal, obtained by fusing it with 24-carat gold powder. This alchemical transformation directly inspired the composition of the fragrance.
An Initially Ephemeral Creation That Became Legendary
Initially, the fragrance was launched as a limited edition of just 250 numbered bottles made from Baccarat crystal. But it was an instant success: the bottles sold out quickly, and enthusiastic feedback prompted Francis Kurkdjian to add the fragrance to his permanent collection.
The Cult Fragrance That’s Taking TikTok
by Storm and Winning Over Icons
Baccarat Rouge 540 is more than just a fragrance: it is an olfactory obsession. Its airy yet intense scent, blending saffron, jasmine, ambergris, and cedarwood, evokes light, warmth, and minerality, translating the density and transparency of red crystal into notes.
Now a symbol of modern luxury, it is worn by legendary celebrities, including Rihanna and has become the signature scent of those in the know. Olivia Rodrigo has made it her signature fragrance. In an interview with GQ magazine, she confided, “I was never really into perfume before I smelled this one, and then I thought, ‘This is mine.”
Propelled by social media, especially TikTok, Baccarat Rouge 540 has become a global bestseller, often imitated but never duplicated. More than a perfume, it is a sensory experience, a mysterious aura that embodies the epitome of refinement.
Discover Baccarat Rouge 540:
MAISON FRANCIS KURKDJIAN
MAISON FRANCIS KURKDJIAN
MAISON FRANCIS KURKDJIAN
