We’ve supported Canadian brands since opening Etiket in 2011 and are constantly adding new brands to our curated selection of skincare, fragrance and beauty products. To make it easy for you, we have a Canadian Beauty category that includes skincare, hair care, body care and fragrances. Some you know and some you may be new to – we’re happy to help you find new favourites! Discover our Canadian Beauty and Happy Canada Day!
Founder: Jess Vivier, Vaudreuil-Dorion, QC
Brand Story:
Jess is a chemical engineering technologist who has worked exclusively in the pharmaceutical industry since the start of his career in 1976. He founded Vivier in 1997, which sold its first product in January 2000.
What They Offer:
Vivier is one of the world’s #1 topical Vitamin C lines. The brand combines the powerful benefits of patented Vitamin C serums (L-Ascorbic Acid USP) with pharmaceutical-grade cleansers, toners, eye therapy products, moisturizers, advanced sun protection products, body care and complete skin care systems.
Founder: Marc St. Onge, Halifax, NS
Brand Story:
Long recognized as a leader in the natural health products field with a proven track record of innovation and environmental stewardship, Marc aspires to lead a new wave of growth in premium skincare with Bend Beauty.
What They Offer:
Bend Beauty supplements offer effective, unique, and extraordinary blends of ingredients designed to help you create a beautiful life – which starts with taking care of yourself. While topical products can help, the solution to skin health and longevity exists deeper. Taking an ingestible approach to skin health also means that you’re treating your entire skin organ (torso, arms, and legs!) – not just your face.
Founder: Bill Baker, Toronto, ON
Brand Story:
Bill launched Consonant in 2009 after his struggles with dry skin and eczema inspired him to start his own skincare company. His Toronto-based skincare brand offers all-natural products that are made in Canada.
What They Offer:
Premium skincare that is luxurious, as effective as a cosmeceutical brand, and as healthy as the leading natural brand. All of their products are 100% natural and formulated with the highest possible concentration of organic botanical ingredients. They improve the look of your skin with results you will notice immediately.
Founder: Lisa Mattam, Toronto, ON
Brand Story:
Lisa has always tried to eat healthily and work out, and she comes from a long line of yogis, but somehow she had never translated those habits to her skincare. Lisa launched Sahajan in 2015, an evidence-based natural line based on the ancient science of Ayurveda. As a former pharmaceutical executive, it was important for her to give her customers the confidence to choose both Ayurveda and clean beauty.
What They Offer:
Sahajan is an evidence-based natural beauty brand based on the 5,000-year-old science of Ayurveda. They create category-defining, high-performance, clean skincare, body and hair products.
Founder: Corina Crysler, Toronto, ON
Brand Story:
With a degree in Nutrition and Food Chemistry, Corina spent 10 years working with over 70 companies in the natural health sector. In 2008, Corina embarked on a new chapter in her career. After meeting with Isocell Laboratories in Paris, France, she launched GliSODin, a professional line of nutricosmetics, in North America.
What They Offer:
GliSODin Skin Nutrients combine the key ingredient GliSODin® with nutrient-rich formulas designed to enhance the outcome of cosmetic procedures and provide long-term support for optimal skin health. Their nutricosmetics are backed by scientific research and prized by dermatologists, cosmetic physicians, and plastic surgeons for their brightening, firming, and contouring results.
Founder: Heather Urquhart, Monte Creek, B.C.
Brand Story:
Being a botanist, herbalist and passionate plant-lover and gardener, and after feeling let-down by the low quality and potency of some botanical ingredients that she had purchased off the market, Heather developed the initial Huna ‘Skin Nutrition’ Skincare line and launched it to the world in November 2014. In 2015, Huna began growing their own botanicals, starting with just six unique plant species. Now in 2023, Huna grows nearly 100 different species on their organic and regenerative 30-acre Huna Farm in beautiful Monte Creek, British Columbia, Canada.
What They Offer:
Huna creates innovative and science-based natural and organic high-performance ‘Skin Nutrition’ skincare. Each plant is picked at its optimal time when the plant is at peak freshness on the farm. Their botanicals are minimally refined, and incorporated into Huna skincare formulations right away – to capture & retain each plant’s maximum active potency in their high-performance skin nutrition.
Founder: Yves Serra, Montreal, QC
Brand Story:
Pro-Derm was founded in Montreal in 1996 and has been developed by a team of chemists and a dermatologist. Their products are entirely developed and manufactured in Quebec.
What They Offer:
Rich in high-quality ingredients, the Pro-Derm line combines innovative agents, natural botanical extracts and pure essential oils. The unique and natural vegetal base of their products preserves the integrity of the skin’s natural protective layer and hydrates all skin types. Pro-Derm is also a line of skincare products specially formulated to complement medical rejuvenation procedures such as peels, laser treatments, dermal injections and cosmetic surgery.
Founder: Gregory Macdonald, Ottawa, ON
Brand Story:
After spending years and countless dollars on mediocre bath products, Greg founded Bathorium and set out to create premium bath soaks that not only give a unique experience for the bather but also a product that the user can benefit from both physically and mentally.
What They Offer:
Bathorium is a Canadian-made luxury bath products company proudly sourcing the highest grade of ingredients. They produce hand-crafted bath bombs and soaks that are designed for benefit-based bathing, meaning their products are about the benefits your whole body will reap after a Bathorium bath.
Founder: Stacey Davis, Toronto, ON
Brand Story:
Lovefresh was founded on the premise that you could have beautiful, glowing skin using all-natural products, that would be as luxurious as they would be healthy for the body. What began as a “kitchen chemistry” experiment in Davis’ Toronto home soon evolved into the creation of a complete line of all-natural, non-toxic and highly effective products.
What They Offer:
Lovefresh offers an “easy luxury” experience through its body care products. Every Lovefresh recipe is formulated with the best ingredients from local and global sources, including layered notes of beautiful, fresh-smelling scents. Stacey is directly involved, from recipe development and through every point of execution to the final package, ensuring that quality and integrity are always paramount.
Founder: Clarissa de Queiroz, Montreal, QC
Brand Story:
Clarissa was born and raised in Rio de Janeiro, and haircare has always been an important part of her heritage and culture. Moving to Canada, her biggest struggle was having access to products and ingredients she needed in order to keep up with her hair routine, a popular method of hair care used in Brazil. That’s when the idea of starting The Hair Routine was conceived: a brand that creates formulas that serve the purpose of treating the hair with what it really needs in order to be healthy, so we don’t have to overstock our shelves with products with no long-term results!
What They Offer:
The Hair Routine is an eco-luxury hair care company based in Montreal that creates premium products – using eco-friendly ingredients of only the highest quality. This brand’s biocompatible formula and personalized hair routine deliver exceptional results, allowing your hair to flourish.
Founder: Lauren Bilon, Calgary, AB
Brand Story:
After suffering significant hair and eyelash loss after her first child, Lauren tried pharmaceutical products and suffered dangerous side effects. From this experience, Lauren created Plume Science in partnership with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science (EFCM), Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.
What They Offer:
Plume Science is beauty backed by science. They offer cosmetics for lash and brow enhancement that are clean, cruelty-free and vegan, made with a combination of plant-based actives in a self-preserving formula that contains zero synthetic ingredients.
Founders: Gareth Everard and Morgan Nordstrom, Toronto, ON
Brand Story:
Rockwell Razors was born out of a belief that the world needs a real alternative to overpriced cartridge razors and gimmick-filled shave clubs. The result? The classiest, most comfortable shave of your life.
What They Offer:
Rockwell’s patented adjustable shave settings let you perfectly match your shave to your stubble length and skin type. They have formulated a full line of exceptional shaving and grooming products that you simply have to try to believe – trust us, you’ll feel the difference.
Founder: Isabelle Michaud, Montreal, QC
Brand Story:
It is early in life that Isabelle began her love affair with perfumes and all things scented and nicely packaged. Although it is a bit of a mystery why she is so interested in scent, it probably has something to do with her sensitive, intuitive and perceptive nature. After attending the renowned ISIPCA perfume institute in Versailles, France, she created Monsillage. Isabelle finds inspiration in past travels, one-of-a-kind experiences, personal impressions and glimpses of grace for the creation of her fragrances.
What They Offer:
Monsillage will take you on a journey, a scent journey of course, through its beautiful selection of perfumes, candles and soap.
Founder: Victor Wong, Toronto, ON
Brand Story:
It all started as a hobby for Victor, while still juggling a regular job, but slowly and inevitably perfumes took over. Founded in 2013 and a proud Canadian company located in Toronto, Zoologist works with award-winning perfumers to bring you innovative, animal-inspired scents.
What They Offer:
Their line of perfumes captures the idiosyncrasies of the animal kingdom and transforms them into scents that are unusual, beautiful, fun and even shocking. Their scents will reconnect you with the manifold delights of the natural world.
Founder: Joshua Smith, Edmonton, AB
Brand Story:
Libertine Fragrance was founded in 2015 by Joshua, a forester turned designer turned perfumer. Josh’s vision is to marry the creativity of design, the beauty of nature and the pleasure of the senses into an experience of escapism in a bottle.
What They Offer:
All of their fragrances are crafted by hand in small batches in Edmonton, Alberta. A mixture of essential oils and carefully chosen aroma molecules are weighed, mixed and diluted with pure perfumers alcohol. The experimenting, blending, mixing and packaging are all done by hand in very small batches, usually 100 or so bottles.
Founder: Tricia Lees, Montreal, QC
Brand Story:
A fragrance can cause an avalanche of memories, influence people’s moods and even affect their performance at work. T. Lees’ goal is to create candles for all tastes and activities, infusing them into high-quality products designed to nourish the mind, body and soul.
What They Offer:
Each candle is handcrafted in small quantities in Montreal, Quebec with the utmost care and made from 100% natural, GMO-free soy wax produced using soybeans grown in the United States. As a result, their candles burn longer, cleaner and leave little or no waste.
Shop all Canadian brands available at Etiket here.
