Natalie

Skin Care

Face Masks: Our Team’s Favourites

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We polled the Etiket team on their current favourite face masks. Here are their top picks and why they love them!

We asked our team members to share their current favourite face masks. From sheet masks to clay masks, these picks cover all skin types and needs. Read on to discover the go-to face masks our team swears by, along with a little insight into why they love them!

Ultra Purifying Clay Mask
VIVIER

“Helps with hormonal acne during “that time” of the month and for sudden acne flares. Clean feeling and helps mattify skin.”

– GENEVIÈVE, Customer Experience Coordinator
Etiket HQ, Montreal
StemYouth Mask
PRO-DERM

“Instantly lifts the skin. I love the fact that it covers the neck too. Perfect just before an event or when you simply need an instant boost of radiance and firmness.”

– ÉDOUARD, Beauty & Fragrance Advisor – Etiket Montreal
5 Minute Facial Set
TATA HARPER

“I love instant results with the least amount of work and this set combines both a cleanser and a mask that can be done in 5 minutes. I use it once a week in the bath. And not only does my skin feel and look dewy after, my pores get a nice cleanse and along with the signature Tata Harper scent (which comes from the many farm grown superfoods ingredients she includes in every product) allows me to sit back and relax (which is hard for me, even in the tub!).”

– ANNE MARIE, Boutique & Spa Director – Etiket Toronto
Hydrating Floral Mask
TATA HARPER

“A great moisturizing and plumping mask that gives me plump, glowy skin. I love using it at night, especially in winter when my skin is dry from the cold.”

– MARION, Esthetician – Etiket Montreal
Focus Care Youth+ Tri-BioBotanical Revival Masque
ENVIRON

A favourite of two of our team members!

“This is dream skin in a bottle! I use it overnight whenever I have
an important event and my skin is glowing the next day.
My makeup looks flawless and stays put without needing
any touch ups. Can’t live without it!”

– LUIZA, Makeup Specialist – Etiket Toronto

—

“I always make sure I have this mask in my vanity. It leaves skin smooth, firm and lifted before an event. You can even feel the lifting benefits the next day. It’s no coincidence that it’s nicknamed “facelift in a jar”. I use it regularly, 1-2 times a week,
or whenever my skin needs a little boost.”

– KARINE, Marketing Director – Etiket HQ, Montreal
Clarity Mask
NUORI

“I adore the Nuori Clarity Mask when I feel like I need a fresh boost and deep clean, without stripping my sensitive and redness-prone skin! It’s the perfect treatment to reduce the appearance of pores and blemishes (I sometimes use it as a spot treatment as well!) and the scent is aromatic and green, and helps me reset after a long day. Because the clay texture doesn’t dry too tight or flaky, it’s the most comfortable detoxing mask.”

– MARIANNE, Fragrance Coordinator – Etiket Montreal
Holi (bright) Resurface Glass Face Mask
AGENT NATEUR

“It does exactly what it says! This mask leaves my skin feeling super clean, smooth and radiant. I love to do this before an event or when I want my skin to look extra good, as it reduces the appreance of my pores drastically. Perfect to get that ‘glass skin’ effect that’s trending on socials right now!”

– AMÉLIE, Skincare Coordinator – Etiket Montreal
Supreme Moisture Mask
NUORI

“I really like this mask because it’s very moisturizing. It’s extremely comfortable on the skin and is like a cloud of relaxation. It’s not particularly fragrant, so for my very reactive skin, it’s perfect!”

– SAMUELLE, Esthetician – Etiket Montreal
Resurrection Girl Hydrating Mask
PAI SKINCARE

“This instantly hydrating mask soothes your skin, and you, in one fell swoop. I love to apply this mask post-shave because
the hyaluronic acid instantly floods the skin with moisture whilst the anti-oxidant and anti-inflammatory benefits of Blue Tansy Oil work synergistically to calm the skin & promote healing.”

– CIARAN, Boutique & Spa Assistant Director – Etiket Toronto
Sérum Radiant
FRENCH FARMACIE

“Sérum Radiant is a powerful, multitasking “face oil meets serum” formula to nourish, soften, balance, and boost your skin’s healthy glow. It literally does it all. Great for my senstive skin and really helped my skin barrier now that we are going into a colder season. I also love using the Élixir Exfoliant at night and then the serum with their guasha. In the morning my skin is glowing and plumped!”

– JENNY, Fragrance Specialist – Etiket Toronto
Makeup

Red (Wine) Pairing Edit

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Burgundy: the colour on everyone's lips

Nothing screams fall makeup like a beautiful, rich red wine shade. This bold, sophisticated hue is easy to incorporate into your beauty routine for an effortlessly chic style. Discover our Red (Wine) Pairing Guide and browse our top picks below to perfect this season’s must-have colour.

Burgundy: THE Trending Colour for Fall

ReDimension Hydra Powder Blush | Hanky Panky
RMS BEAUTY
 
This playfully iridescent magenta plum melts into the skin, creating a silky smooth, luminous finish.
Lip Crème | Risque
TATA HARPER
 
A deep berry red for when you feel bold and a little daring. Rejuvenates the lip contour and envelops lips in plumping moisture.
Lip Sketch Hydrating Crayon | Gala
ILIA
 
This brick rose glides on smoothly, delivering rich, long-lasting colour with a soft-matte finish. 
Color Block High Impact Lipstick | Rumba
ILIA
 
A classic oxblood that is long-wearing, truly hydrating and provide full coverage in just one swipe.
Legendary Serum Lipstick | Angela
RMS BEAUTY
 
This rose brown is super lightweight yet deeply pigmented, in a non-drying water-based formula.
Precision Lip Pencil | Vino
Glo Skin Beauty
 
A raisin wine that defines the lip line and enhances lip colour’s wearability. 
Skin Care

P-TIOX: New Wrinkle Modulating Peptide Serum from SkinCeuticals

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Reveal Glass Skin Radiance.

SkinCeuticals‘ latest has landed on our shelves!

P-TIOX is a needle-free anti-wrinkle peptide serum proven and tested more powerful than peptide-based formulas alone to maximize anti-aging correction. P-TIOX features an advanced peptide complex with amplified Argireline and enhanced with Niacinamide, PHA & Laminaria Extract to visibly reduce 9 types of expression wrinkles, refine texture & pores, and reveal glass skin radiance. 

It can be used as an at-home solution for those not ready for injections or as an ideal complement to injections to maximize wrinkle correction in all facial areas, while also enhancing radiance and reducing texture.

Key Technology Behind the Formula

Inspired by the neuromodulator mode of action to help reduce expression lines, 
P-TIOX offers the next level of peptide formulations.

KEY INGREDIENTS

Advanced Peptide Complex

Peptides inspired by neuromodulator mechanism of action to help reduce contraction lines:

Amplified Hexapeptide-8 (Argireline)
+ Dipeptide Complex

5% PHA

Maximizes hydration while gently exfoliating to improve texture and radiance

5% Niacinamide

Strengthens the skin barrier

1% Laminaria Extract

Improves wrinkle correction

P-TIOX
SKINCEUTICALS
 
A needle-free anti-wrinkle peptide serum to reduce expression wrinkles and enhance glass skin radiance.

Science + Proof: Visible Results*

P-TIOX is clinically proven to reduce the appearance of 9 types of expression
wrinkles and reveal glass skin radiance.

After 1 week:
Visibly improves skin smoothness, refines the look of pores, and reveals glass
skin radiance

After 12 weeks:

Visibly reduces 9 types of expression wrinkles, even those neuromodulators
generally do not treat:

• Nasolabial folds

• Forehead wrinkles

• Glabellar wrinkles

• Crow’s feet wrinkles

• Cheek folds wrinkles

• Marionette wrinkles

• Dynamic under-eye wrinkles

• Inter-ocular wrinkles

• Global fine lines

68% improvement in expression lines

27% improvement in radiance

29% improvement in smoothness

42% reduction in pore appearance

32% improvement in elasticity

36% improvement in firmness

*A 12-week, single center clinical study was conducted on 75 females with Fitzpatrick type I-VI, (50% of subject with sensitive skin), ages 25-55 and mild to moderate wrinkles, fine lines, pore appearance, rough skin texture evaluated by dermatologist. Efficacy evaluations were conducted at baseline, week 1, week 2, week 4, week 8 and week 12.

P-TIOX + Neuromodulator Injectables

Although neuromodulator injectables are the standard for reducing contraction lines, some areas of the face are generally more difficult to inject. When paired together, neuromodulator injectables and P-TIOX work synergistically to reduce wrinkles through multiple mechanisms, thereby reducing the contraction lines in different areas of the face that neuromodulators alone do not treat. Physician-tested with neuromodulator injectables, P-TIOX maximizes wrinkles correction, while simultaneously improving texture and radiance.

How to Use

Step 1: Prep + Dispense

Twice daily, apply 4-6 drops of the anti-wrinkle serum to the palm of the hand and dab onto the forehead, cheeks and chin.

Step 2: Apply + Complete

Blend the product into the skin. When using in the morning, apply after a SkinCeuticals vitamin C serum and before a SkinCeuticals moisturizer and sunscreen. When using at night, apply before a SkinCeuticals moisturizer.

Your P-TIOX Morning Routine

STEP 1: PREVENT with CE Ferulic

Vitamin C Serum for fine lines and wrinkles.

STEP 2: CORRECT with P-TIOX

Needle-free peptide serum for expression lines and glass skin radiance.

STEP 3: CORRECT with A.G.E. Interrupter Advanced

A remarkable anti-wrinkle cream.

STEP 4: PROTECT with Physical Fusion UV Defense SPF 50

A zinc oxide mineral tinted sunscreen for your face.

Shop the NEW P-TIOX from SkinCeuticals on Etiket.ca and in stores.

Skin Care

10 Skincare Tips for Fall

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Here are 10 tips to help you take good care of your skin this season.

Fall is an important transition period, with skin subjected to temperature variations and drier air. With less exposure to the sun, it’s also a good time to start a new routine to address a specific condition or correct traces left by the sun.

Here are 10 tips to help you take good care of your skin this season:

1. Hydration

Look for moisturizers with richer formulas to prevent dryness or dehydration. Ingredients such as hyaluronic acid and natural oils are ideal. Also, remember to hydrate from the inside out with adequate daily water intake.

The Rich Cream
AUGUSTINUS BADER
Face Cream Rich
DR. BARBARA STURM

2. Gentle Cleansing

Use a mild cleanser to avoid further drying. Avoid alcohol-based products, which can aggravate dryness.

Middlemist Seven Camellia & Rose Gentle Cream Cleanser
PAI SKINCARE
Superkind Softening Cleanser 
TATA HARPER

3. Exfoliation

Exfoliate your skin once or twice a week to remove dead skin cells, but don’t overdo it. Choose gentle exfoliants such as alpha hydroxy acids (AHAs) or enzymes. Bear in mind, however, that exfoliating ingredients such as AHAs and BHAs can be aggressive to the skin. While they have many benefits, they can also increase sensitivity, irritation and redness. During the autumn months, when skin is already undergoing many changes, it may be time to reduce the use of chemical exfoliants and other powerful active ingredients. This is the time to take a break from intense treatments and focus on moisturizing and protecting the skin. You can continue to use a gentle exfoliant once or twice a week, but avoid overusing it.

Superkind Radiance Mask
TATA HARPER
Micro-Peel AHA Masque
PRO-DERM

4. Nourishing Serums

Incorporate an antioxidant-rich serum (such as one with vitamin C) to protect your skin from free radicals and boost its radiance.

Serum C 10% M2PE
PRO-DERM
CE Peptides Serum
VIVIER

5. Sun Protection

Even in autumn, it’s essential to use sunscreen. UV rays can damage the skin, even on cloudy days. We recommend it 7 days a week, 365 days a year.

Holi (sun) SPF 50 Dewy Tinted Skin Drops
AGENT NATEUR
Sunforgettable Total Protection Face Shield Flex SPF 50
COLORESCIENCE

6. Lips & Hands

Don’t forget to protect your lips with a moisturizing balm and your hands with a rich cream, especially after washing or before going to bed, for plumped-up lips and soft hands when you wake up.

Vital Hand Cream
NUORI
The Dream Slip No2
SARA HAPP

7. Nutrition

Eat a diet rich in omega-3s, fruits and vegetables to nourish your skin from the inside out.

8. Targeted Treatments

Incorporate active ingredients to address your main concerns, such as dark spots, redness, sagging, wrinkles or fine lines.

9. Personalized Routine

Listen to your skin’s needs and adjust your routine accordingly. Every skin reacts differently to seasonal changes. Consult skincare professionals to help you build your routine and choose the right ingredients for optimal results. They will also be able to give you precise indications on how to integrate new ingredients without pronounced side effects.

10. Professional Treatment

There’s nothing like a professional skincare treatment with active ingredients to get a new skincare routine off on the right foot. A crucial step towards clear, blackhead-free, deeply cleansed skin. The professional who performs your skincare routine will also have a very precise idea of your skin’s needs, and will be able to give you their best recommendations. Discuss which tools to use at home (ZIIP, LED mask, micro-needling, gua sha, cryo sticks…) to maintain results at home.

By following these tips, you’ll maximize your efforts to keep your skin soft and radiant during the autumn season. Discover all our Fall Favourites.

Skin Care

Retinol Focus With Environ

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Vitamin A: The gold standard in professional skincare.

Retinol, a powerhouse ingredient in the skincare world, has been making waves for decades. But what exactly is retinol and how to best use it? We’ll explore how to harness its power and introduce you to Environ’s two new retinol additions to their Focus Care Youth+® Range.

What Is Retinol?


From a chemical point of view, retinol is accepted as the basic form of vitamin A, because it is the smallest molecule of vitamin A and metabolizes into retinyl esters, retinaldehyde and, eventually, retinoic acid.

If you are looking for the following improvement to your skin overall healthier-looking skin, retinol might be for you:

– overall healthier-looking skin

– resilient skin

– improved appearance and texture of photo-aged skin

– improvement in blemish-prone areas

– a more even skin tone

Environ’s Decades-Long Research

For more than 40 years, it’s been Dr Des Fernandes’ life’s work researching vitamin A’s impact on skin health, expanding the intricate understanding of what happens to skin biologically and chronologically through life.

Science proves that the biological age of skin is vitally dependant on maximizing vitamin A micronutrition. The solid base of research supports Environ’s skincare philosophy and vitamin A as the key driver of skin longevity.

Dr Des Fernandes, Founder of Environ and world-leading Plastic Surgeon explains:

“The root cause of unhealthy skin is a vitamin A deficiency. Vitamin A is the normalizer of skin cell activity, which is why it is the cornerstone ingredient in our professional skincare philosophy. Cellular ageing is not fixed to the pace of chronological time – it can be sped up and slowed down. All the information needed to prolong the health span of skin lies within our skin cells, and where the skin can do the job itself, Environ doesn’t reinvent the wheel. Our unique algorithm supports the skin’s natural processes to achieve the desired result.”

New Environ Retinol Serums

Environ’s two new intensifying Retinol Serums are recommended as add-on boosters to daily vitamin A topical replenishment, introduced when the skin is acclimated to medium or high concentrations of vitamin A.

These fragrance-free serums are clinically proven to improve the appearance of wrinkles, firmness, elasticity, hydration, skin tone and texture, working synergistically with the skin’s natural processes to affect a safe, effective, and balanced range of natural retinoic acid stimulation.

The new formulations intelligently combine retinol plus other retinoid forms to optimize the effects of natural retinoic acid on youthful cellular behaviour. Potent antioxidants assist in diminishing the effects of oxidative stress. Additional specialized boosters promote natural moisturizing properties and skin barrier resilience.

Focus Care Youth+ Tri-Retinoid Complex Retinol Serum
ENVIRON

Environ’s Retinol Serum booster advances the skin benefits of vitamin A micronutrition to promote skin longevity and overall youthful radiance. Retinol Serum combines retinol with 2 other retinoid forms, plus added antioxidants and barrier-boosting ingredients to advance the skin’s protection against oxidative stress and barrier resilience.

This light, quick-absorbing serum contains a tri-retinoid complex:
Retinyl Palmitate, Retinyl Propionate, and Retinol in a stable colloidal serum concentrate.
Focus Care Youth+ Tri-Retinoid Complex Retinol Serum Forte
ENVIRON

Retinol Serum Forte is a step-up retinol booster to be introduced when skin is comfortable with Environ’s Retinol Serum. This serum intensifies the benefits of vitamin A micronutrition for the skin with additional phyto-retinol boosters; Revinage® and NovoRetin™. These specialized ingredients assist to further promote overall skin longevity and youthfulness.

This light, quick-absorbing serum contains a tri-retinoid complex:
Retinyl Palmitate, Retinyl Propionate, and Retinol in a stable colloidal serum concentrate with the addition of the retinoid effect boosters Revinage® and NovoRetin™.

Ingredient Science

The New Tri-Retonoid Complex Retinol Serum and Retinol Serum Forte’s powerful formulation include:

Key Vitamin A Molecules – Tri-Retinoid
– Glycine Soya (Soybean) Oil, Retinol (Retinol) – vitamin A
– Retinyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Retinyl Palmitate) – vitamin A
– Retinyl Propionate, BHT (Retinyl Propionate) – vitamin A

Key Antioxidant Molecules
– Solanum Lycospersicum (Tomato) Fruit Extract (IBR-TCLC®) – antioxidant
– Inula Helenium (Elecampane) Extract (IBR-UrBioTect®) – antioxidant

Serum Forte additionally contains the following Retinoid Effect Boosters:
– Elaeis Guineensis (Palm) Oil (Revinage®) – plant-based alternative to retinol
– Aqua/Water, Caprylic/Capric Triglyceride, Pentylene Glycol, Pistacia Lentiscus (Mastic) Gum, Lecithin, Glyceryl Caprylate/Caprate (NovoRetin™) – boost naturally occurring retinoic acid in the skin

How to Use


NOTE
Retinol Serum may be introduced once the skin is comfortable with daily application of medium to high levels of vitamin A.
Step up from Retinol Serum to Retinol Serum Forte only once the skin is fully acclimated to Retinol Serum.


Pre-cleanse, cleanse, tone with your preferred Environ products.

Application:

1. Introduce Retinol Serum by adding one drop of the serum to your Environ vitamin A moisturizer, 2-3 evenings per week.

2. Once tolerated:

• Gradually increase the amount of serum until one full pump can be used.

• Gradually increase the frequency of the application until it can be used every evening.

3. Slowly enhance the activity of the skincare routine.

Add one extra step at a time:

Clinically Tested

These intelligent combinations of ingredients work with the skin’s natural processes and have been clinically trialled and proven to improve the appearance of wrinkles, firmness, elasticity, and skin texture.

Environ’s clinical trials showed a statistically significant improvement in the biomechanical properties of the skin at 56 days*, and the longer you remain invested, the better the skin will be.

*Retinol Serum Forte

REMEMBER, IT’S A JOURNEY, NOT A RACE!

Environs’ Tri-Retinoid Complex Retinol Serum and Tri-Retinoid Complex Retinol Serum Forte are now available at Etiket.ca.

Fragrance

Fall Fragrance Picks

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2 flavours of fall...

Welcome to that tenuous time between summer proper and full-on fall. To pick a fall fragrance, you may have to decide – which side do you want to be on? 

Luckily, we have plenty of beautiful scents for both flavours of fall, and you can explore our favourites with the long-awaited return of our curated fragrance sample packs. Whether you’re craving delicious layers of warmth, or want to keep the sunny vibes going until winter, these fragrances bridge the divide between hot afternoons and cool evenings.


SYRUP & SMOKE SAMPLE PACK
Etiket

Bold scents for crisp days.
NUTS
BORNTOSTANDOUT

Whimsical, decadent, and delightful, with the indulgent harmony of fine patisserie. 

With notes of pistachio, caramel, black sesame, guaiac wood, and more.
TABAC ROSE
BDK Parfums

Turkish rose glows like a ruby through plush shadows of weightless resin. Astonishingly luxurious. 

With notes of plum, rose, tobacco, labdanum and more.
RAW GOLD 
Thomas de Monaco

A groundbreaking new vision of oud, enriched with the seductive textures of orris and suede. 

With notes of davana, orris, patchouli, suede, Laotian oud and more.

VANILLA IN ARMAGNAC
Scents of Wood

An intoxicating, surprisingly effervescent voyage into the heart of real vanilla bean. 

With notes of bitter orange, vanilla bean, cocoa absolute, Iso E Super, and more.

CHRISTOS
Giardini di Toscana

Incense becomes delicious, with creamy depth and a huggable sensuality. 

With notes of amber, incense, pink pepper, benzoin, sandalwood and more.
ENCELADE
Marc-Antoine Barrois

A fascinating alien landscape of neon plants and petrified wood on a planet of clay and leather.  

With notes of rhubarb, vetiver, Atlas cedar, sandalwood and more.
INTERLUDE MAN
Amouage

An all-time classic of perfume provocation, with endless layers of dissonant spice and shape-shifting smoke.

With notes of oregano, frankincense, agarwood, leather and more.
CHICAGO HIGH
Vilhelm Parfumerie

A sparkling modernization of art deco-era perfumes, its a Gatsby garden party in a bottle. 

With notes of champagne, pineapple, honey, tobacco, amber and more.
HALFETI CEDAR
Penhaligon’s

A luscious booze-soaked version of the much-loved Ottoman fantasia Halfeti. Cozy and addictive.

With notes of rum, saffron, dried fruits, cinnamon, cedarwood and more.
OUD FOR HAPPINESS
INITIO Parfums Privés

A resonant 21st century oud enlivened by zest, grass and blissful luminosity. 

With notes of bergamot, ginger, Indian oud, musk and more.

LEAVES, PETALS & JUICE SAMPLE PACK
Etiket

Bright scents to keep the sun shining.
NIDA
Gallivant

A free-spirited watercolour of spring flowers and tea shimmers under a coastal sunset of sheer amber.

With notes of mandarin, cardamom, lilac, violet, sunflower, amber and more.
PREMIER FIGUIER
L’Artisan Parfumeur

This perfume started it all. 1994’s Premier Figuier was the first to use the airy-fruity-green fig note in fine fragrance, and still smells as modern and uniquely refreshing as it did thirty years ago. 

With notes of fig leaf, fig, almond milk, sandalwood, coconut, lime and more.
PONY BOY
Jorum Studio

A glorious haze of tart rhubarb lit from within by rare euphoric florals. Total bliss. 

With notes of rhubarb, grapefruit, coriander, pink lotus, ambrette and more.
SOL SALGADO 
Thomas de Monaco

A vivid hallucination of salt on skin under a linden blossom breeze. Prismatic, tropical, and ravishing.

With notes of linden, mimosa, heliotrope, ambergris, skin musks, and more.
ESCENTRIC 03
Escentric Molecules

Isolating an ultra-fresh molecule of vetiver, this glittering cocktail is earthy, green and electric. 

With notes of lime, pink pepper, ginger, orris vetiver, sandalwood and more. 
Makeup

TIFF: Your Red Carpet Ready Guide

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It's Your Time to Shine!

The Toronto International Film Festival has arrived…

And with it, a parade of red carpet glam! Get ready for luminous skin, voluminous hair, and elegant, sophisticated makeup that steals the spotlight.

Whether you’re mingling with film festival VIPs or prepping for your own red-carpet moment, we’ve curated the ultimate beauty essentials to ensure you shine like a star.

Step into the spotlight with these must-haves:

• Flawless, glowing skin

• Red carpet-ready hair

• Camera-worthy makeup

Visit us in-store or online and discover your perfect red carpet look!

It’s Your Time To Shine: Bring On the Glam!

Revive and Repeat LED Facial Set
THE LIGHT SALON
 
An at-home LED facial that transforms the skin from the inside out, for a renewed and revitalised complexion. The set includes the Boost LED Mask, multi-action Enzymatic Cleanser and Hydrating Peptide Serum. 
The Eye Patches
AUGUSTINUS BADER 

Revitalizing hydrogel eye patches that instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation. 
Focus Care Youth+ Tri-BioBotanical Revival Masque
ENVIRON 

Nicknamed the “Facelift in a Jar”, the potent formulation helps to address dry skin, uneven skin tone and the signs of ageing for a revitalized, radiant complexion.
StemYouth Mask
PRO-DERM 

A sheet mask enriched with a highly concentrated anti-aging serum. The mask hugs facial contours perfectly for better interaction between the active ingredients and the skin.
Illuminating Moisturizer
TATA HARPER

A luxurious complexion-perfecting moisturizer with a soft-focus luminescence using real diamond dust for a highlighting effect.
Halo Nano + Electric Complex Gel
*Available exclusively in-store*
ZIIP 
A nanocurrent and microcurrent facial toning device – for lifted, sculpted and glowing skin. 
Lightshift Cream Highlighter | 3 Colours
ILIA 
A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12 hours of wear.
Rest Stop Retinol ResurfacingBody Serum
DEALBODIES 
The essential overnight skin-smoothing serum that exfoliates and visibly fine-tunes pores and textured skin—while improving the look of discoloured and uneven skin tone.
Park Ave Blow Out Balm 
R+CO 
For those who simply cannot bear to go out with anything less than perfectly blown-out hair. It coats the hair to protect it and contains light hold for a little bit of body.
Voluminous Spray
RAHUA

The first 100% natural, USDA organic, alcohol free hair spray. Serves as a versatile natural volumizer that revitalizes the scalp while keeping hair in place.

Fragrance

Our Top 5 Minimalist Scents for Summer

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Yes, Summer is officially here! Breezy scents to amplify sun and skin.

We don’t know about you, but we think warmer weather demands simpler pleasures. When the sun is out, we want a streamlined, refreshing fragrance that enhances our skin without dominating. But simple and light doesn’t have to mean basic and boring!

Read on to discover our picks for minimalist fragrances to keep you breezily, but beautifully, scented this summertime.

ESCENTRIC 05
Escentric Molecules

Bright, happy, Mediterranean air, held to the skin with the abstract fluffy radiance of the classic aroma molecule Cashmeran. Like an ozone layer of cerulean blue, this fragrance is fascinating enough to get lost in but easy enough to spray it on and lose yourself in summer.
RADIO BOMBAY
D.S. & Durga

A summer scent of a different sort – a lifelike, creamy, refreshing sandalwood glowing with afternoon warmth and magnetic simplicity. A perfume with the frank, hypnotic quality of a world-class essential oil, with a subliminal hint of lakeside beach day from its “coconut musc”, balsam fir and ambergris drydown.
COLOGNE CEDRAT
Matiere Premiere

This light beam of Italian citron oil is sparkling citrus perfection. Matiere Premiere’s fragrances are 85-92% natural, and each build streamlined colour fields of scent around a single world-class raw material. Even their bottles are a minimalist’s dream!
SALUTE !
Parfum d’Empire

A smooth, soothing aura of clean earth carrying the dulcet tones of freshly crushed Corsican grape skins. Not sweet, juicy, or sticky in the slightest, this one-of-a-kind atmospheric scent bottles the cool shade of rustic French cellars and the precious aromas of its sun-ripened bounty aging in oak. 

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.
SEL MARIN
Heeley Parfums

Perfumer James Heeley is the king of chic minimalism. While his brand is full of breezy, quietly romantic masterpieces, this might be his most iconic. Sea water on skin, distilled simply with photographic detail, botanical vibrancy and the transparency of clean water. Often imitated, rarely equalled.
Fragrance

Meet our Fragrance Class of 2024!

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The scents most likely to...

t’s the season when many of our promising young people graduate to the next phase of their lives. To mark the hopeful occasion, many high school students take a vote, playfully predicting the future of their classmates. The results are published in the classic yearbook section “Most Likely To…”.

To celebrate the end of Grad Season, we made our own list of notable members of the Fragrance Class of 2024. These scents have made a big impression since last fall, and we think they have a bright future ahead. If you have a fragrance-loving grad in your life, they also might make the perfect gift!

Most Likely To… Get A Nobel Prize

ASKR
Jorum Studio

Complex, a bit brooding, and with enough layers to inspire a PhD dissertation, this fragrance contains multitudes. Leveraging deep botanical knowledge to tell a universal story full of intrigue and pathos, ASKR balances science, art, and the spark of genius. 

Most Likley To… Run the Country

PERSEUS
Parfums de Marly

Charming, self-assured, and inspiring, this is a fragrance to believe in. Riding in on hopeful grapefruit energy and campaigning on a rock-solid platform of progressive vetiver, wearing this landmark scent just might help you change the world.

Most Likely To… Be a Celebrity Chef

PISTACHIO
D.S. & Durga

When most students were still making boxed mac n’ cheese, Pistachio was nailing the finer details of French patisserie. A blockbuster bake both balanced and indulgent, this fragrance is the kind of tempting treat empires are built on. 

Most Likley To… Win a Beauty Pageant

TILIA
Marc-Antoine Barrois

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.

Class Valedictorian

HIBISCUS MAHAJAD
Maison Crivelli

Likeable, well-rounded and always going the extra mile, this bold, well-made fragrance is sweet, magnetic and intelligent. Part of Maison Crivelli’s debut collection, it started strong and persevered. Hard work pays off!
Gift Giving

What the Etiket Team is Gifting for Mother’s Day

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Some of our team members share their top Mother's Day picks!

As you probably know by now, Mother’s Day is just around the corner. Do you know what you’re getting your mom? To help conjure up some inspiration, we’ve asked our team to share what they’ll be gifting their mom this Mother’s Day. Here are a few of their suggestions.

“No one lights up a room quite like Jill, so a pop of pink on the lip is the perfect gift. Tata Harper’s lip creme in Bubbly is chic, bright, and luxurious. Just like you Mum!“
JULES, Makeup Coordinator, Etiket Toronto
“Just like this fragrance, my mom has always been warm, inviting, sweet and bubbly. Not to mention, fragrance has been something special we’ve bonded over since I was a little girl!”
KYLA, Makeup Specialist, Etiket Toronto
“I’ve decided to gift my mom this scent because it reminds me of her favourite lemon ginger tea. We’re going to Curaçao to celebrate Mother’s Day so a fresh tropical scent is perfect for the occasion.”
JESSE, Fragrance Specialist, Etiket Toronto
“My mom believed the first thing people noticed about you is your smile, and she loved to smile! She also loved a long-lasting lip gloss, just like Wonderblush’s lip oil in geranium (which is also her favourite flower).”
ANNE MARIE, Boutique & Spa Director, Etiket Toronto
“I’d say practicality is my mom’s last name! She loves small and easy-to-use products, so a little palette like the RMS Lip2Cheek has everything that she needs for a pop of colour in her makeup!”
LUIZA, Makeup Specialist, Etiket Toronto
“My mom’s beauty routine isn’t complete without her lipstick! The ILIA Color Block Lipstick in Rosette is the perfect soft burgundy for her fair complexion, blue eyes and silver hair.”
MEREDITH, Skincare Specialist, Etiket Toronto
“After smelling this alluring scent, it reminded me so much of my Mom and the aura she projects. It really feels like a big hug from her. Growing up a Mama’s boy, I would always witness her wanting to smell the most unique fragrances and she always wore scents that were fruity, bold and captivating. Opus Kore is a scent that I find embodies the core of who my Mom is.”
ALLAN, Fragrance Coordinator, Etiket Toronto
“For as long as I can remember, my mother has used a body moisturizer every day after showering, and almost every year on Mother’s Day, I gift her one. She likes the creamy versions, which moisturize deeply but are quickly absorbed. This year, I’ll be introducing her to Dr. Barbara Sturm’s Body Cream. I’m sure she’ll love it!”
KARINE, Marketing Director, Etiket HQ, Montreal
“When I think of my mother, I dream of her love of tea and floral, slightly powdery fragrances. Inlé is a cloud of osmanthus and mate, comforting and delicate like my mother. One of the first fragrances I recommended to her, and one of her favourites!”
MARIANNE, Fragrance Coordinator, Etiket Montreal
“I love this body cream, it’s so moisturizing, comfortable on the body and 100% natural. Plus with the refreshing scent of grapefruit and cucumber, it’s perfect for spring and summer!”
VERONICA, Head Makeup Artist, Etiket Montreal
“A perfect gift for moms who love skincare and that will complement their skincare routine, this red light therapy LED mask boosts collagen for smoother, plumper skin.”
MARION, Aesthetician, Etiket Montreal

Shop these products online or stop by one of our boutiques! Still unsure about what to get your mom for Mother’s Day? Discover our Mother’s Day Gift Guide!

In Conversation With

Towards a Virtuous Perfumery

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Marc-Antoine Barrois on his house values.

Marc-Antoine Barrois doesn’t just create beautiful perfumes. He is also reinventing the standard of safety and sustainability in the fragrance industry. We’re highlighting his efforts to make your favourite scents more “virtuous”.

My name is Marc-Antoine Barrois, I’m a couturier and artistic director of the eponymous brand I created fifteen years ago. I had discovered Haute Couture while working for two years alongside Dominique Sirop, who had himself worked with Monsieur Saint Laurent, and above all for years with Hubert de Givenchy. I continued my apprenticeship at Hermès with Jean-Paul Gaultier, where I experienced luxury ready-to- wear, then at Jitrois, where I designed for men for the first time. In 2009, at the age of 25, I decided to create my own men’s fashion house, with the aim of rediscovering the traditional fundamentals of Haute Couture: service, quality, and creativity.

It was only a few years later, in 2013, that my ecological conscience was awakened. The trigger was quite precise. I remember seeing this report on the disappearance of insects in France. In 30 years, insect populations had declined by 80%. The report talked about the windshields that are now rarely marred by an insect after hundreds of kilometers on the freeway, whereas I remembered that as a child my brothers and sisters and I were responsible for cleaning up the thousands of flies, mosquitoes and other insects crushed on the bodywork after every journey. We were no longer talking about a mass extinction in the distant past, but about a recent extinction, which had taken place over the last 30 years, and which I had unconsciously witnessed …

I suddenly felt fully responsible. Not for having killed billions of insects, but for not having realized earlier that, as I was growing up, with my head held high by my studies and then my professional life, I was endorsing a change in the world for the worse, when we aspire to the better.

I began to question my own actions, and began to revise my copy with more modesty, aware of the importance of consuming less and better. In my private life, I’ve converted to all-organic and bulk products, I’ve started taking the bike or public transport again whenever possible, and I’m trying my hand at permaculture in our garden. At work, I’ve started to emphasize that my creations are sewn in Paris with fabrics that haven’t crossed the planet, and that it’s more ecological to buy a few well-made garments than to constantly buy cheap (or not) fashions that are renewed every season.

So when after the unexpected success of B683, the first fragrance I created with the perfumer Quentin Bisch, we started thinking about a second fragrance and sustaining this creative activity parallel to couture, I wanted to go back to the drawing board, questioning every step of the process so that it was in line with my convictions.

Everything was already manufactured locally, from the packaging to the filling, but there were still many areas for improvement. We began by including in the specifications for our new fragrance that it would be stable without preservatives or UV filters, the former all being considered likely endocrine disruptors. Ganymede then successfully passed all crash tests without these additives, and we launched the process of reformulating B683 to remove these same preservatives usually added systematically. It was now 2019, and I felt like a pioneer in respectful perfumery at a time when so many consumers were sensitive to «green beauty».

Since then, I’ve pursued the change towards an economic model that’s as virtuous as possible. We have our shipping cartons and grouping crates made by an ESAT (stands for “Établissement et Service d’Aide par le Travail” – meaning Help through Work Establishment and Service) in Paris ‘area, where our perfume boxes are now made with cardboard padding, thus doing away with the plastic velvet flocked foam that is not recyclable. In addition to being reusable, since the boxes are sized so that postcards or folded A4 sheets can fit inside, our packaging is now entirely recyclable.

We have replaced cellophane with a self- adhesive hologram label that guarantees the authenticity of our products, without the use of plastic. Similarly, we recycle as much as possible of our cushioning products, so that every day, when we send out a perfume, this last step does not create future waste but, on the contrary, reduces our ecological footprint. Finally, we have a refilling solution for our glass bottles.

Today, I’m proud to be taking part in my own “humble” way in a world I believe to be a better place. By showing that this is possible while being viable and sustainable, I hope to invite others to also question their ways of working, producing, and consuming on a daily basis.

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.