Natalie, Author at Etiket Journal

10 Skincare Tips for Fall

January 21, 2025October 4, 2024 by Natalie

Here are 10 tips to help you take good care of your skin this season.

Fall is an important transition period, with skin subjected to temperature variations and drier air. With less exposure to the sun, it’s also a good time to start a new routine to address a specific condition or correct traces left by the sun.

Here are 10 tips to help you take good care of your skin this season:

1. Hydration

Look for moisturizers with richer formulas to prevent dryness or dehydration. Ingredients such as hyaluronic acid and natural oils are ideal. Also, remember to hydrate from the inside out with adequate daily water intake.

2. Gentle Cleansing

Use a mild cleanser to avoid further drying. Avoid alcohol-based products, which can aggravate dryness.

Middlemist Seven Camellia & Rose Gentle Cream Cleanser
**PAI SKINCARE**

Superkind Softening Cleanser
**TATA HARPER**

3. Exfoliation

Exfoliate your skin once or twice a week to remove dead skin cells, but don’t overdo it. Choose gentle exfoliants such as alpha hydroxy acids (AHAs) or enzymes. Bear in mind, however, that exfoliating ingredients such as AHAs and BHAs can be aggressive to the skin. While they have many benefits, they can also increase sensitivity, irritation and redness. During the autumn months, when skin is already undergoing many changes, it may be time to reduce the use of chemical exfoliants and other powerful active ingredients. This is the time to take a break from intense treatments and focus on moisturizing and protecting the skin. You can continue to use a gentle exfoliant once or twice a week, but avoid overusing it.

4. Nourishing Serums

Incorporate an antioxidant-rich serum (such as one with vitamin C) to protect your skin from free radicals and boost its radiance.

5. Sun Protection

Even in autumn, it’s essential to use sunscreen. UV rays can damage the skin, even on cloudy days. We recommend it 7 days a week, 365 days a year.

Holi (sun) SPF 50 Dewy Tinted Skin Drops
**AGENT NATEUR**

Sunforgettable Total Protection Face Shield Flex SPF 50
**COLORESCIENCE**

6. Lips & Hands

Don’t forget to protect your lips with a moisturizing balm and your hands with a rich cream, especially after washing or before going to bed, for plumped-up lips and soft hands when you wake up.

7. Nutrition

Eat a diet rich in omega-3s, fruits and vegetables to nourish your skin from the inside out.

8. Targeted Treatments

Incorporate active ingredients to address your main concerns, such as dark spots, redness, sagging, wrinkles or fine lines.

9. Personalized Routine

Listen to your skin’s needs and adjust your routine accordingly. Every skin reacts differently to seasonal changes. Consult skincare professionals to help you build your routine and choose the right ingredients for optimal results. They will also be able to give you precise indications on how to integrate new ingredients without pronounced side effects.

10. Professional Treatment

There’s nothing like a professional skincare treatment with active ingredients to get a new skincare routine off on the right foot. A crucial step towards clear, blackhead-free, deeply cleansed skin. The professional who performs your skincare routine will also have a very precise idea of your skin’s needs, and will be able to give you their best recommendations. Discuss which tools to use at home (ZIIP, LED mask, micro-needling, gua sha, cryo sticks…) to maintain results at home.

By following these tips, you’ll maximize your efforts to keep your skin soft and radiant during the autumn season. Discover all our Fall Favourites.

Skin Care

Retinol Focus With Environ

March 26, 2025September 24, 2024 by Natalie

Vitamin A: The gold standard in professional skincare.

Retinol, a powerhouse ingredient in the skincare world, has been making waves for decades. But what exactly is retinol and how to best use it? We’ll explore how to harness its power and introduce you to Environ’s two new retinol additions to their Focus Care Youth+® Range.

What Is Retinol?

From a chemical point of view, retinol is accepted as the basic form of vitamin A, because it is the smallest molecule of vitamin A and metabolizes into retinyl esters, retinaldehyde and, eventually, retinoic acid.

If you are looking for the following improvement to your skin overall healthier-looking skin, retinol might be for you:

– overall healthier-looking skin

– resilient skin

– improved appearance and texture of photo-aged skin

– improvement in blemish-prone areas

– a more even skin tone

Environ’s Decades-Long Research

For more than 40 years, it’s been Dr Des Fernandes’ life’s work researching vitamin A’s impact on skin health, expanding the intricate understanding of what happens to skin biologically and chronologically through life.

Science proves that the biological age of skin is vitally dependant on maximizing vitamin A micronutrition. The solid base of research supports Environ’s skincare philosophy and vitamin A as the key driver of skin longevity.

Dr Des Fernandes, Founder of Environ and world-leading Plastic Surgeon explains:

“The root cause of unhealthy skin is a vitamin A deficiency. Vitamin A is the normalizer of skin cell activity, which is why it is the cornerstone ingredient in our professional skincare philosophy. Cellular ageing is not fixed to the pace of chronological time – it can be sped up and slowed down. All the information needed to prolong the health span of skin lies within our skin cells, and where the skin can do the job itself, Environ doesn’t reinvent the wheel. Our unique algorithm supports the skin’s natural processes to achieve the desired result.”

New Environ Retinol Serums

Environ’s two new intensifying Retinol Serums are recommended as add-on boosters to daily vitamin A topical replenishment, introduced when the skin is acclimated to medium or high concentrations of vitamin A.

These fragrance-free serums are clinically proven to improve the appearance of wrinkles, firmness, elasticity, hydration, skin tone and texture, working synergistically with the skin’s natural processes to affect a safe, effective, and balanced range of natural retinoic acid stimulation.

The new formulations intelligently combine retinol plus other retinoid forms to optimize the effects of natural retinoic acid on youthful cellular behaviour. Potent antioxidants assist in diminishing the effects of oxidative stress. Additional specialized boosters promote natural moisturizing properties and skin barrier resilience.

Focus Care Youth+ Tri-Retinoid Complex Retinol Serum
**ENVIRON**

Environ’s Retinol Serum booster advances the skin benefits of vitamin A micronutrition to promote skin longevity and overall youthful radiance. Retinol Serum combines retinol with 2 other retinoid forms, plus added antioxidants and barrier-boosting ingredients to advance the skin’s protection against oxidative stress and barrier resilience.

This light, quick-absorbing serum contains a tri-retinoid complex:
Retinyl Palmitate, Retinyl Propionate, and Retinol in a stable colloidal serum concentrate.

Focus Care Youth+ Tri-Retinoid Complex Retinol Serum Forte
**ENVIRON**

Retinol Serum Forte is a step-up retinol booster to be introduced when skin is comfortable with Environ’s Retinol Serum. This serum intensifies the benefits of vitamin A micronutrition for the skin with additional phyto-retinol boosters; Revinage® and NovoRetin™. These specialized ingredients assist to further promote overall skin longevity and youthfulness.

This light, quick-absorbing serum contains a tri-retinoid complex:
Retinyl Palmitate, Retinyl Propionate, and Retinol in a stable colloidal serum concentrate with the addition of the retinoid effect boosters Revinage® and NovoRetin™.

Ingredient Science

The New Tri-Retonoid Complex Retinol Serum and Retinol Serum Forte’s powerful formulation include:

Key Vitamin A Molecules – Tri-Retinoid
– Glycine Soya (Soybean) Oil, Retinol (Retinol) – vitamin A
– Retinyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Retinyl Palmitate) – vitamin A
– Retinyl Propionate, BHT (Retinyl Propionate) – vitamin A

Key Antioxidant Molecules
– Solanum Lycospersicum (Tomato) Fruit Extract (IBR-TCLC®) – antioxidant
– Inula Helenium (Elecampane) Extract (IBR-UrBioTect®) – antioxidant

Serum Forte additionally contains the following Retinoid Effect Boosters:
– Elaeis Guineensis (Palm) Oil (Revinage®) – plant-based alternative to retinol
– Aqua/Water, Caprylic/Capric Triglyceride, Pentylene Glycol, Pistacia Lentiscus (Mastic) Gum, Lecithin, Glyceryl Caprylate/Caprate (NovoRetin™) – boost naturally occurring retinoic acid in the skin

How to Use

NOTE
Retinol Serum may be introduced once the skin is comfortable with daily application of medium to high levels of vitamin A.
Step up from Retinol Serum to Retinol Serum Forte only once the skin is fully acclimated to Retinol Serum.

Pre-cleanse, cleanse, tone with your preferred Environ products.

Application:

1. Introduce Retinol Serum by adding one drop of the serum to your Environ vitamin A moisturizer, 2-3 evenings per week.

2. Once tolerated:

• Gradually increase the amount of serum until one full pump can be used.

• Gradually increase the frequency of the application until it can be used every evening.

3. Slowly enhance the activity of the skincare routine.

Add one extra step at a time:

Clinically Tested

These intelligent combinations of ingredients work with the skin’s natural processes and have been clinically trialled and proven to improve the appearance of wrinkles, firmness, elasticity, and skin texture.

Environ’s clinical trials showed a statistically significant improvement in the biomechanical properties of the skin at 56 days*, and the longer you remain invested, the better the skin will be.

*Retinol Serum Forte

REMEMBER, IT’S A JOURNEY, NOT A RACE!

Environs’ Tri-Retinoid Complex Retinol Serum and Tri-Retinoid Complex Retinol Serum Forte are now available at Etiket.ca.

Fragrance

Fall Fragrance Picks

May 6, 2025September 12, 2024 by Natalie

2 flavours of fall...

Welcome to that tenuous time between summer proper and full-on fall. To pick a fall fragrance, you may have to decide – which side do you want to be on?

Luckily, we have plenty of beautiful scents for both flavours of fall, and you can explore our favourites with the long-awaited return of our curated fragrance sample packs. Whether you’re craving delicious layers of warmth, or want to keep the sunny vibes going until winter, these fragrances bridge the divide between hot afternoons and cool evenings.

**SYRUP & SMOKE SAMPLE PACK**
Etiket

Bold scents for crisp days.

**NUTS**
BORNTOSTANDOUT

Whimsical, decadent, and delightful, with the indulgent harmony of fine patisserie.

With notes of pistachio, caramel, black sesame, guaiac wood, and more.

**TABAC ROSE**
BDK Parfums

Turkish rose glows like a ruby through plush shadows of weightless resin. Astonishingly luxurious.

With notes of plum, rose, tobacco, labdanum and more.

**RAW GOLD**
Thomas de Monaco

A groundbreaking new vision of oud, enriched with the seductive textures of orris and suede.

With notes of davana, orris, patchouli, suede, Laotian oud and more.

**VANILLA IN ARMAGNAC**
Scents of Wood

An intoxicating, surprisingly effervescent voyage into the heart of real vanilla bean.

With notes of bitter orange, vanilla bean, cocoa absolute, Iso E Super, and more.

**CHRISTOS**
Giardini di Toscana

Incense becomes delicious, with creamy depth and a huggable sensuality.

With notes of amber, incense, pink pepper, benzoin, sandalwood and more.

**ENCELADE**
Marc-Antoine Barrois

A fascinating alien landscape of neon plants and petrified wood on a planet of clay and leather.

With notes of rhubarb, vetiver, Atlas cedar, sandalwood and more.

**INTERLUDE MAN**
Amouage

An all-time classic of perfume provocation, with endless layers of dissonant spice and shape-shifting smoke.

With notes of oregano, frankincense, agarwood, leather and more.

**CHICAGO HIGH**
Vilhelm Parfumerie

A sparkling modernization of art deco-era perfumes, its a Gatsby garden party in a bottle.

With notes of champagne, pineapple, honey, tobacco, amber and more.

**HALFETI CEDAR**
Penhaligon’s

A luscious booze-soaked version of the much-loved Ottoman fantasia Halfeti. Cozy and addictive.

With notes of rum, saffron, dried fruits, cinnamon, cedarwood and more.

**OUD FOR HAPPINESS**
INITIO Parfums Privés

A resonant 21st century oud enlivened by zest, grass and blissful luminosity.

With notes of bergamot, ginger, Indian oud, musk and more.

**LEAVES, PETALS & JUICE SAMPLE PACK**
Etiket

Bright scents to keep the sun shining.

**NIDA**
Gallivant

A free-spirited watercolour of spring flowers and tea shimmers under a coastal sunset of sheer amber.

With notes of mandarin, cardamom, lilac, violet, sunflower, amber and more.

**PREMIER FIGUIER**
L’Artisan Parfumeur

This perfume started it all. 1994’s Premier Figuier was the first to use the airy-fruity-green fig note in fine fragrance, and still smells as modern and uniquely refreshing as it did thirty years ago.

With notes of fig leaf, fig, almond milk, sandalwood, coconut, lime and more.

**PONY BOY**
Jorum Studio

A glorious haze of tart rhubarb lit from within by rare euphoric florals. Total bliss.

With notes of rhubarb, grapefruit, coriander, pink lotus, ambrette and more.

**SOL SALGADO**
Thomas de Monaco

A vivid hallucination of salt on skin under a linden blossom breeze. Prismatic, tropical, and ravishing.

With notes of linden, mimosa, heliotrope, ambergris, skin musks, and more.

**ESCENTRIC 03**
Escentric Molecules

Isolating an ultra-fresh molecule of vetiver, this glittering cocktail is earthy, green and electric.

With notes of lime, pink pepper, ginger, orris vetiver, sandalwood and more.

Makeup

TIFF: Your Red Carpet Ready Guide

May 27, 2025September 10, 2024 by Natalie

It's Your Time to Shine!

The Toronto International Film Festival has arrived…

And with it, a parade of red carpet glam! Get ready for luminous skin, voluminous hair, and elegant, sophisticated makeup that steals the spotlight.

Whether you’re mingling with film festival VIPs or prepping for your own red-carpet moment, we’ve curated the ultimate beauty essentials to ensure you shine like a star.

Step into the spotlight with these must-haves:

• Flawless, glowing skin

• Red carpet-ready hair

• Camera-worthy makeup

Visit us in-store or online and discover your perfect red carpet look!

It’s Your Time To Shine: Bring On the Glam!

Revive and Repeat LED Facial Set
**THE LIGHT SALON**

An at-home LED facial that transforms the skin from the inside out, for a renewed and revitalised complexion. The set includes the Boost LED Mask, multi-action Enzymatic Cleanser and Hydrating Peptide Serum.

The Eye Patches
**AUGUSTINUS BADER**

Revitalizing hydrogel eye patches that instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation.

Focus Care Youth+ Tri-BioBotanical Revival Masque
**ENVIRON**

Nicknamed the “Facelift in a Jar”, the potent formulation helps to address dry skin, uneven skin tone and the signs of ageing for a revitalized, radiant complexion.

StemYouth Mask
**PRO-DERM**

A sheet mask enriched with a highly concentrated anti-aging serum. The mask hugs facial contours perfectly for better interaction between the active ingredients and the skin.

Illuminating Moisturizer
**TATA HARPER**

A luxurious complexion-perfecting moisturizer with a soft-focus luminescence using real diamond dust for a highlighting effect.

Halo Nano + Electric Complex Gel
*Available exclusively in-store*
**ZIIP**
A nanocurrent and microcurrent facial toning device – for lifted, sculpted and glowing skin.

Lightshift Cream Highlighter | 3 Colours
**ILIA**
A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12 hours of wear.

Rest Stop Retinol ResurfacingBody Serum
**DEALBODIES**
The essential overnight skin-smoothing serum that exfoliates and visibly fine-tunes pores and textured skin—while improving the look of discoloured and uneven skin tone.

Park Ave Blow Out Balm
**R+CO**
For those who simply cannot bear to go out with anything less than perfectly blown-out hair. It coats the hair to protect it and contains light hold for a little bit of body.

Voluminous Spray
**RAHUA**

The first 100% natural, USDA organic, alcohol free hair spray. Serves as a versatile natural volumizer that revitalizes the scalp while keeping hair in place.

Fragrance

Our Top 5 Minimalist Scents for Summer

January 17, 2025June 21, 2024 by Natalie

Yes, Summer is officially here! Breezy scents to amplify sun and skin.

We don’t know about you, but we think warmer weather demands simpler pleasures. When the sun is out, we want a streamlined, refreshing fragrance that enhances our skin without dominating. But simple and light doesn’t have to mean basic and boring!

Read on to discover our picks for minimalist fragrances to keep you breezily, but beautifully, scented this summertime.

**ESCENTRIC 05**
Escentric Molecules

Bright, happy, Mediterranean air, held to the skin with the abstract fluffy radiance of the classic aroma molecule Cashmeran. Like an ozone layer of cerulean blue, this fragrance is fascinating enough to get lost in but easy enough to spray it on and lose yourself in summer.

**RADIO BOMBAY**
D.S. & Durga

A summer scent of a different sort – a lifelike, creamy, refreshing sandalwood glowing with afternoon warmth and magnetic simplicity. A perfume with the frank, hypnotic quality of a world-class essential oil, with a subliminal hint of lakeside beach day from its “coconut musc”, balsam fir and ambergris drydown.

**COLOGNE CEDRAT**
Matiere Premiere

This light beam of Italian citron oil is sparkling citrus perfection. Matiere Premiere’s fragrances are 85-92% natural, and each build streamlined colour fields of scent around a single world-class raw material. Even their bottles are a minimalist’s dream!

**SALUTE !**
Parfum d’Empire

A smooth, soothing aura of clean earth carrying the dulcet tones of freshly crushed Corsican grape skins. Not sweet, juicy, or sticky in the slightest, this one-of-a-kind atmospheric scent bottles the cool shade of rustic French cellars and the precious aromas of its sun-ripened bounty aging in oak.

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.

**SEL MARIN**
Heeley Parfums

Perfumer James Heeley is the king of chic minimalism. While his brand is full of breezy, quietly romantic masterpieces, this might be his most iconic. Sea water on skin, distilled simply with photographic detail, botanical vibrancy and the transparency of clean water. Often imitated, rarely equalled.

Fragrance

Meet our Fragrance Class of 2024!

June 7, 2024 by Natalie

The scents most likely to...

t’s the season when many of our promising young people graduate to the next phase of their lives. To mark the hopeful occasion, many high school students take a vote, playfully predicting the future of their classmates. The results are published in the classic yearbook section “Most Likely To…”.

To celebrate the end of Grad Season, we made our own list of notable members of the Fragrance Class of 2024. These scents have made a big impression since last fall, and we think they have a bright future ahead. If you have a fragrance-loving grad in your life, they also might make the perfect gift!

Most Likely To… Get A Nobel Prize

**ASKR**
Jorum Studio

Complex, a bit brooding, and with enough layers to inspire a PhD dissertation, this fragrance contains multitudes. Leveraging deep botanical knowledge to tell a universal story full of intrigue and pathos, ASKR balances science, art, and the spark of genius.

Most Likley To… Run the Country

**PERSEUS**
Parfums de Marly

Charming, self-assured, and inspiring, this is a fragrance to believe in. Riding in on hopeful grapefruit energy and campaigning on a rock-solid platform of progressive vetiver, wearing this landmark scent just might help you change the world.

Most Likely To… Be a Celebrity Chef

**PISTACHIO**
D.S. & Durga

When most students were still making boxed mac n’ cheese, Pistachio was nailing the finer details of French patisserie. A blockbuster bake both balanced and indulgent, this fragrance is the kind of tempting treat empires are built on.

Most Likley To… Win a Beauty Pageant

**TILIA**
Marc-Antoine Barrois

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.

Class Valedictorian

**HIBISCUS MAHAJAD**
Maison Crivelli

Likeable, well-rounded and always going the extra mile, this bold, well-made fragrance is sweet, magnetic and intelligent. Part of Maison Crivelli’s debut collection, it started strong and persevered. Hard work pays off!

Gift Giving

What the Etiket Team is Gifting for Mother’s Day

May 27, 2025May 2, 2024 by Natalie

Some of our team members share their top Mother's Day picks!

As you probably know by now, Mother’s Day is just around the corner. Do you know what you’re getting your mom? To help conjure up some inspiration, we’ve asked our team to share what they’ll be gifting their mom this Mother’s Day. Here are a few of their suggestions.

“*No one lights up a room quite like Jill, so a pop of pink on the lip is the perfect gift. Tata Harper’s lip creme in Bubbly is chic, bright, and luxurious. Just like you Mum!*“
JULES, Makeup Coordinator, Etiket Toronto

*“Just like this fragrance, my mom has always been warm, inviting, sweet and bubbly. Not to mention, fragrance has been something special we’ve bonded over since I was a little girl!”*
KYLA, Makeup Specialist, Etiket Toronto

“I’ve decided to gift my mom this scent because it reminds me of her favourite lemon ginger tea. We’re going to Curaçao to celebrate Mother’s Day so a fresh tropical scent is perfect for the occasion.”
JESSE, Fragrance Specialist, Etiket Toronto

“My mom believed the first thing people noticed about you is your smile, and she loved to smile! She also loved a long-lasting lip gloss, just like Wonderblush’s lip oil in geranium (which is also her favourite flower).”
ANNE MARIE, Boutique & Spa Director, Etiket Toronto

“I’d say practicality is my mom’s last name! She loves small and easy-to-use products, so a little palette like the RMS Lip2Cheek has everything that she needs for a pop of colour in her makeup!”
LUIZA, Makeup Specialist, Etiket Toronto

*“My mom’s beauty routine isn’t complete without her lipstick! The ILIA Color Block Lipstick in Rosette is the perfect soft burgundy for her fair complexion, blue eyes and silver hair.”*
MEREDITH, Skincare Specialist, Etiket Toronto

“After smelling this alluring scent, it reminded me so much of my Mom and the aura she projects. It really feels like a big hug from her. Growing up a Mama’s boy, I would always witness her wanting to smell the most unique fragrances and she always wore scents that were fruity, bold and captivating. Opus Kore is a scent that I find embodies the core of who my Mom is.”
ALLAN, Fragrance Coordinator, Etiket Toronto

“For as long as I can remember, my mother has used a body moisturizer every day after showering, and almost every year on Mother’s Day, I gift her one. She likes the creamy versions, which moisturize deeply but are quickly absorbed. This year, I’ll be introducing her to Dr. Barbara Sturm’s Body Cream. I’m sure she’ll love it!”
KARINE, Marketing Director, Etiket HQ, Montreal

“When I think of my mother, I dream of her love of tea and floral, slightly powdery fragrances. Inlé is a cloud of osmanthus and mate, comforting and delicate like my mother. One of the first fragrances I recommended to her, and one of her favourites!”
MARIANNE, Fragrance Coordinator, Etiket Montreal

*“I love this body cream, it’s so moisturizing, comfortable on the body and 100% natural. Plus with the refreshing scent of grapefruit and cucumber, it’s perfect for spring and summer!”*
VERONICA, Head Makeup Artist, Etiket Montreal

“A perfect gift for moms who love skincare and that will complement their skincare routine, this red light therapy LED mask boosts collagen for smoother, plumper skin.”
MARION, Aesthetician, Etiket Montreal

Shop these products online or stop by one of our boutiques! Still unsure about what to get your mom for Mother’s Day? Discover our Mother’s Day Gift Guide!

In Conversation With

Towards a Virtuous Perfumery

April 16, 2024April 15, 2024 by Natalie

Marc-Antoine Barrois on his house values.

Marc-Antoine Barrois doesn’t just create beautiful perfumes. He is also reinventing the standard of safety and sustainability in the fragrance industry. We’re highlighting his efforts to make your favourite scents more “virtuous”.

My name is Marc-Antoine Barrois, I’m a couturier and artistic director of the eponymous brand I created fifteen years ago. I had discovered Haute Couture while working for two years alongside Dominique Sirop, who had himself worked with Monsieur Saint Laurent, and above all for years with Hubert de Givenchy. I continued my apprenticeship at Hermès with Jean-Paul Gaultier, where I experienced luxury ready-to- wear, then at Jitrois, where I designed for men for the first time. In 2009, at the age of 25, I decided to create my own men’s fashion house, with the aim of rediscovering the traditional fundamentals of Haute Couture: service, quality, and creativity.

It was only a few years later, in 2013, that my ecological conscience was awakened. The trigger was quite precise. I remember seeing this report on the disappearance of insects in France. In 30 years, insect populations had declined by 80%. The report talked about the windshields that are now rarely marred by an insect after hundreds of kilometers on the freeway, whereas I remembered that as a child my brothers and sisters and I were responsible for cleaning up the thousands of flies, mosquitoes and other insects crushed on the bodywork after every journey. We were no longer talking about a mass extinction in the distant past, but about a recent extinction, which had taken place over the last 30 years, and which I had unconsciously witnessed …

I suddenly felt fully responsible. Not for having killed billions of insects, but for not having realized earlier that, as I was growing up, with my head held high by my studies and then my professional life, I was endorsing a change in the world for the worse, when we aspire to the better.

I began to question my own actions, and began to revise my copy with more modesty, aware of the importance of consuming less and better. In my private life, I’ve converted to all-organic and bulk products, I’ve started taking the bike or public transport again whenever possible, and I’m trying my hand at permaculture in our garden. At work, I’ve started to emphasize that my creations are sewn in Paris with fabrics that haven’t crossed the planet, and that it’s more ecological to buy a few well-made garments than to constantly buy cheap (or not) fashions that are renewed every season.

So when after the unexpected success of B683, the first fragrance I created with the perfumer Quentin Bisch, we started thinking about a second fragrance and sustaining this creative activity parallel to couture, I wanted to go back to the drawing board, questioning every step of the process so that it was in line with my convictions.

Everything was already manufactured locally, from the packaging to the filling, but there were still many areas for improvement. We began by including in the specifications for our new fragrance that it would be stable without preservatives or UV filters, the former all being considered likely endocrine disruptors. Ganymede then successfully passed all crash tests without these additives, and we launched the process of reformulating B683 to remove these same preservatives usually added systematically. It was now 2019, and I felt like a pioneer in respectful perfumery at a time when so many consumers were sensitive to «green beauty».

Since then, I’ve pursued the change towards an economic model that’s as virtuous as possible. We have our shipping cartons and grouping crates made by an ESAT (stands for “Établissement et Service d’Aide par le Travail” – meaning Help through Work Establishment and Service) in Paris ‘area, where our perfume boxes are now made with cardboard padding, thus doing away with the plastic velvet flocked foam that is not recyclable. In addition to being reusable, since the boxes are sized so that postcards or folded A4 sheets can fit inside, our packaging is now entirely recyclable.

We have replaced cellophane with a self- adhesive hologram label that guarantees the authenticity of our products, without the use of plastic. Similarly, we recycle as much as possible of our cushioning products, so that every day, when we send out a perfume, this last step does not create future waste but, on the contrary, reduces our ecological footprint. Finally, we have a refilling solution for our glass bottles.

Today, I’m proud to be taking part in my own “humble” way in a world I believe to be a better place. By showing that this is possible while being viable and sustainable, I hope to invite others to also question their ways of working, producing, and consuming on a daily basis.

Fragrance

International Fragrance Day

March 27, 2025March 21, 2024 by Natalie

Our team members share their favourite spring scents to mark this special day that celebrates the artistry and importance of fragrance worldwide.

Officially established by The Fragrance Foundation in 2018 and observed on March 21st of each year, International Fragrance Day serves to celebrate the artistry and importance of fragrance worldwide.

It aims to raise awareness about the impact scents have on our lives, from enhancing our moods to triggering memories. This day encourages people to explore different fragrances, appreciate their cultural significance, and recognize the creativity and innovation of the fragrance industry.

To mark the occasion, we asked our team members to share their favourite spring scents. Discover what some of them had to share below!

SPRING FRAGRANCES: THE ETIKET TEAM’S FAVOURITES

**SIMON**
Etiket Founder

Perseus by Parfums de Marly

Always a fan of anything vetiver, the new launch from Parfums de Marly is just right for spring – fresh, citrus and a twist to make it memorable.

**ALLAN**
Fragrance Coodinator / Etiket Toronto

Bois Datchaï by Maison Crivelli

The perfect blend of woody and smoke enveloped with green and fruity aromas. Truly me encapsulated in a bottle. Iconic, pronounced longevity and presents a beautiful story on skin. Pairs beautifully with my other favorite scent — Blanche by Byredo.

**LATEEFAT**
Fragrance Specialist / Etiket Toronto

Ani by Nishane

I love how well it sits on my skin, how it screams luxury and the longevity is to die for!

**LUIZA**
Makeup Specialist / Etiket Toronto

Histoires d’orangers by L’Artisan Parfumeur

I love how fresh and sweet it is at the same time. It reminds me of the sun hitting the orange trees in my grandma’s backyard, back in Brazil.

**CYNTHIA**
Skincare Specialist / Etiket Toronto

Sunset Hour by Goldfield & Banks Australia
& Empressa by Penhaligon’s

Sunset Hour reminds me of the tropics and beaches. Empressa reminds me of sipping luxurious cocktails on the beach.

**DEJA**
Fragrance Coordinator / Etiket Toronto

Basilico & Fellini by Vilhelm Parfumerie

I love how fresh and crisp the basil is! It’s green and aromatic but the dragon fruit and fig lend some fruity sweetness, it’s so refreshing <3

**MARION**
Aesthetician / Etiket Montreal

Neroli oranger by Matiere Premiere

I chose this Matiere Premiere fragrance for the memories it brings to mind: a summer in Marseilles, clean laundry, and a trip to the market to make orange blossom crepes, just like my mom used to make. A sweet, sunny fragrance!

**MARIANNE**
Fragrance Coordinator/ Etiket Montreal

Cuir Grenat by L’Artisan Parfumeur

This fragrance has a simple, elegant structure that inspires a night on the town, a vintage feel that I love. A chiaroscuro contrast that transports us from day to night, melting into the skin.

**STEVE**
VP Operations / Etiket Montreal

Athenean by Heeley Parfums

Here, the emphasis is on the fragrant wood of the fig tree. Aquatic green notes are balanced with warm, undertones of sandalwood, musk and amber.

Fragrance

Unmissable Scents for Spring!

April 11, 2025March 15, 2024 by Natalie

Six brand new fragrance fantasies for sunny mornings and electric evenings.

The perfect spring scent need not be a blast of clean or a burst of budding flowers. To us, the contrasts of spring can feel surreal, even delightfully disorienting. This calls for a bit of fragrant fantasy.

Some of our new spring arrivals are kaleidoscopes of colour and optimism. They’re perfect rabbit holes to trip down while you greedily savour every extra minute of sun.

Other scents beckon from mysterious underworlds. Humming with spirited energy, they implore us to break out of our winter cocoons and find new pleasures among the shadows.

Whether they’re delightful or devious, these new arrivals are perfect for the warm mornings and crisp evenings of spring.

WARM MORNINGS

**TUBEREUSE ASTRALE**
Maison Crivelli

A fruity tuberose constellation glimmers within a technicolour galaxy of soft osmanthus and weightless cinnamon leather. Surreal, playful and seriously complex.

**LOVE DELIGHT**
Amouage

A warm afternoon daydream of warm cake, rosewater sweets and roasted nuts steaming in shafts of Omani sun. Transportive, decadent, and easy to love.

**SPARKLING JO**
Vilhelm Parfumerie

A Gatsby-esque flight of fancy: quaffing vintage champagne and ginger highballs in an oak-panelled cabaret. Hedonism meets sophistication, as only Paris can provide.

CRISP EVENINGS

**ASKR**
Jorum Studio

An unusually sophisticated apparition of plush ozone, cool smoke and inky moss, this unclassifiable cocktail projects an endless hypnotic glow.

**BLACK MAGENTA**
D.S. & Durga

Airy-sweet pineapple hums a hot pink halo through an iris-tobacco haze, like neon in a dive bar window. The thrill of New York nightlife in a bottle.

**BURROW**
Libertine Fragrance

Intrigue echoes through an old house etched with earthy spices, as new friends tell far-fetched tales long into the wood-sweet night. Strangely comforting.

Reviews

Etiket Team Favourites

June 5, 2025February 13, 2024 by Natalie

From skincare and hair care to makeup and fragrance, let's delve into some of our team's current favourites, shall we?

In honour of Valentine’s Day, we asked some of our team members to share the Etiket products that captured their hearts! From skincare and hair care to makeup and fragrance, let’s delve into some of their current favourites, shall we?

**JORDANNA**
Holistic Aesthetician / Etiket Montreal

All Purpose Skin Cream by Egyptian Magic
It’s amazing for hydration, creating a stronger barrier, healing and leaving your skin looking dewy.

Vitamin-Infused Cream Blush by Tata Harper
A natural look that is good for the skin and gives a nice boost to a dull winter complexion.

Leave-In Treatment by Rahua
I love how this nourishes the hair helping any split or dry ends recover.

Delina La Rosée EDP by Parfums de Marly
Classy, feminine and anticipating spring.

Moisturizing Lip Butter in Pink Petal by Huna

To keep my lips hydrated all day long, I love reaching for this lip butter with skin-nourishing ingredients.

La Laque Tinted Lip Oil by Wonderblush

I love this tinted lip oil as it provides shine without stickiness – it feels great on my lips!

Elixir by Viviscal Pro

This is such a great addition to my haircare routine to promote thicker-looking hair.

Sunset Hour EDP by Goldfield & Banks

It smells like summer!

**SOPHIA**
Beauty & Fragrance Advisor / Etiket Montreal

The Base Face Milk by ILIA

It is so light yet so hydrating and a great primer before applying makeup. It gives the most dewy and glowy look!

Lip2Cheek in Modest by RMS Beauty

It is so easy to blend, gives the most natural flush and is the perfect addition to an everyday makeup look!

Spiritu alized Dry Shampoo by R+CO

I have never seen a product like this that refreshes hair without the heavy powdery feeling from usual dry shampoos. It adds volume and dimension back into my hair!

Casamorati Dama Bianca EDP by Xerjoff +
Molecule 01 + Black Tea EDT by Escentric Molecules

I have been loving Xerjoff’s Casamorati Dama Bianca layered with Escentric Molecules’ Molecule 01 + Black Tea. It has the perfect combination of sweet and fresh and is a recommendation I got from Emma, our fragrance specialist, to layer them! So gorgeous.

**PAULE**
Aesthetician / Etiket Montreal

Super Anti-Aging Face Cream by Dr. Barbara Sturm

This absorbs quickly into the skin and leaves the skin looking fresh, youthful and radiant.

Cream Stay Eye Shadow Stick in Keepsake by Glo Skin Beauty

This cool-toned bronze with a metallic finish looks stunning as an all-over lid colour.

Intensive Hair Oil by Sachajuan

This nourishing oil repairs while adding shine. My hair absorbs it weightlessly without leaving residue.

Baccarat Rouge 540 EDP by Maison Francis Kurkdjian

A cult classic, I can vouch for its lovely, lingering scent that will get you compliments.

**GENEVIÈVE**
Customer Experience Coordinator / Etiket Headquarters, Montreal

Gut Glow by Bend Beauty

Without going into details, when the digestive tract is healthy, the skin glows!

Lip Karma in Chai by Sahajan + Le Fard Blush in Framboise by Wonderblush

This Lip Karma keeps my lips hydrated and the taste is delectable, like my fave drink! I have also been loving Le Fard Blush, specifically in the shade Framboise by Wonderblush. It is long-lasting, and a little goes a long way.

Cool Wind Perfect Air-Dry Crème by R+CO

This styling creme has a lightweight texture and feel, perfect for my fine hair. No blow-drying needed!

Au Chalet Candle by Etiket

I love lighting this candle after work. It feels so cozy and relaxing.

**ANNE MARIE**
Boutique & Spa Director / Etiket Toronto

GrenzCine Serum by Vivier

This has been a game-changer in my routine! It has added so much plumpness to my skin and helped heal residual effects from a recent bout of atopic dermatitis.

Limitless Lash Mascara by ILIA

Most mascaras make my eyes water or they do not lengthen and volumize my very sparse lashes. This mascara has fixed all of that and the wand gets every lash.

I Don’t Know What by D.S. & Durga

Fun name and a conversation starter. Warm but not heavy, fresh but not zesty, and I get so many compliments on it.

**KARINE**
Marketing Director / Etiket Headquarters, Montreal

The Rich Cream by Augustinus Bader

This is the cream I’ve been reaching for this winter. It keeps my skin soothed and moisturized, without leaving it oily.

Total Eye 3-in-1 Renewal Care

This product acts as a skincare product and as a corrector for both the complexion and dark circles. A tiny amount is enough to neutralize the colour of dark circles and facial imperfections.

Biorepair Scalp & Hair Therapy Kit by Colorproof

When I was first introduced to Colorproof’s Biorepair collection, I was rather skeptical. After several months of use, I’m convinced of its effectiveness. The 3 products (and the brush) work in synergy to establish a healthy scalp and follicles, revealing thicker, fuller hair overtime.

**ÉDOUARD**
Beauty & Fragrance Advisor / Etiket Montreal

Derma-V by Vivier

The perfect soothing night cream to recover from retinol and acids during winter time, and it also prevents flaky dry skin!

Le Hâle Bronzing Powder | Soleil by Wonderblush

It creates the perfect faux sunkissed look without the skin damage… always wear your SPF!

The Leave-In Hair Treatment by Augustinus Bader

It repairs and tames frizziness for a smooth look!

Molecule 01 + Guaiac Wood EDT & Molecule 01 + Patchouli EDT by Escentric Molecules

I’ve been receiving so many compliments from this mix! Getting stopped everywhere for compliments. The perfect duo to make an impression on your Valentine!

Be Our Guest

Bonjour Toronto

February 18, 2025February 8, 2024 by Natalie

Our Second Boutique Is Now Open!

It’s Official!

Our brand new boutique, located in downtown Toronto at The Well, is now open!

THE WELL
486 Front St West
2nd Floor, Terrace Level
Toronto, Ontario M5V 0V2
416.257.2220

Our team is ready to welcome you to (re) discover your favourite skincare, fragrance, beauty and wellness brands and products.

Monday to Friday – 10 AM to 8 PM
Saturday & Sunday – 10 AM to 7 PM

All the details HERE.

The Etiket Spa Toronto

Our Toronto spa will open the week of February 11th featuring six rooms and include treatments by HydraFacial, SkinCeuticals, Vivier, Pai Skincare and Nuori. We also offer peels by Vivier, Pro-Derm and PCA Skin.

We will be launching our exclusive Tata Harper Treatment room the week of March 11th, where you will be able to experience all of the Tata Harper treatments.

Our online booking will be available soon!