Female Founders Series: SKINBYVEE

An interview with Vee Mistry, founder of SKINBYVEE.

In honour of International Women’s Day, we wanted to celebrate the remarkable achievements of local female entrepreneurs. Here is our interview with Vee Mistry, world-renowned facialist and esthetician and founder of Canadian brand SKINBYVEE. Combining innovative skincare and advanced technology, Vee’s unique facial massage technique and personalized approach offers the ability to feel confident in your skin. The unique SKINBYVEE® Face Therapy treatments, which focus on each client’s skin needs while encompassing a meditative and holistic approach to deliver an experience like no other, can be experienced at the Etiket Spa in Toronto. The brand’s Gua Sha Cryo Sticks, which are exclusively designed tools that can be used at home, will help those struggling with rosacea, acne, premature aging, and pigmentation concerns.

1. How did you come up with the idea for your brand?

The brand SKINBYVEE was always based around sharing real knowledge about how to look after your skin from a deeper rooted and scientific approach. Through my facials and the very specific layering technique of skincare ingredients to modality choices, the goal was to give clients a lasting approach, never just a quick bandaid fix that was temporary.

2. What inspired you to become an entrepreneur?
(What were your motivations or aspirations at the beginning?)

Entrepreneurship is in my blood. I come from a long family history of entrepreneurs. My Granddad, dad and uncles had a very large manufacturing business in the UK for over 40 years creating women’s clothing for high street and department stores. As a little girl, I grew up knowing that owning a business was in my blood. To be creative without limitations. To achieve the great dream. SKINBYVEE is my second business. I opened my first way back in 2009-2015 a full spa in the Yorkville area where I went on to sell it. 

3. What impact would you like to have on people, other women, society in general?

I want to be the place where people can come to find real information. Know that there is no judgment. I have their best interest in mind and no matter how large or small the budget may be everyone is able to get their best skin. I want to give people confidence in themselves, allow them to have choices and beauty is not about fitting into a mould of what society tells us it should look like. I want people to know that getting older is a privilege and not something that has a sell by date. I want us to all have a place where we lift each other up and know that sharing will not make the slice of our pie smaller but more importantly we grow stronger together.

4. How do you manage work-life balance as an entrepreneur?
(Do you have strategies for managing stress and preventing burnout?)

The older I have gotten the better I have found this work life balance to be implemented into my day to day. I like to switch off from emails and social media by the time I’m home after a work day. I want to be present for me and my family. I also love making regular time for dinners and drinks with friends. I feel energized by being around others who can often offer me an angle to life that I may not necessarily have considered. I split my time between my Toronto and Miami home and so being in Miami I always go for a long walk at the end of my day. It allows me to connect with my thoughts and how my body is feeling. Working out is a key part of my day to day as well so I love doing things like Pilates and getting those 10k steps in.

5. Are there any women who have inspired you in your professional or personal life, and if so, why?

I get inspired by stories of resilience and so recently I watched DVF’s documentary as well as Celine Dion’s documentary and truly loved their approach to their career and how they never wavered. 

I have a few amazing friends who continue to inspire me as I listen to what they see in me, as sometimes we are so close to the project and we don’t see our own potential. Those couple of women in my life always push me to know to be greater and keep striving. I am very inspired by both my daughters (24 yrs and 19 yrs). They have taught me about creating boundaries, knowing that I am equally deserving of career opportunities and they have taught me that I can be great at both my career and as a mum and don’t need to choose. 

6. As a woman entrepreneur, have you encountered any unique challenges?
(This could be related to gender, stereotypes, or social and economic barriers).

Yes, I have and continue to experience the challenges around being direct and confident and often find people still get uncomfortable around me. I know I am very assertive, I know what I want and I stay in my lane and go out and strive for that. This can sometimes make it challenging as people are not always welcoming for me to join their friend circle, which can sometimes get a little lonely. 

I still have to say that there is very much a clear divide in what is accepted by women and what men can do in the workforce. When it comes to work-life balance, and making work choices there is still an undertone of what’s acceptable for men over women and that’s a shame but I think it’s a forever battle that women will be forced to fight for.

7. What advice would you give to young women who want to start their own business but are hesitant due to fear of failure or perceived barriers?

Fear is your first failure so don’t focus on failure or success: just go out and do what you have to do. Know that the beauty of owning your own business is you are able to pivot and there are no rules to say success is acquired by these few rules. Don’t listen to the noise, more than often the ones that are telling you how you should do things, they themselves don’t own a business or have never done this. And lastly, the best lessons are learnt from the projects that didn’t quite go the way you thought they would. Learn from those lessons and no, they are not mistakes but opportunities to be successful.

8. How do you define success?

When I hear my name being mentioned in rooms I have never entered. When people and companies reach out and want to work with us and when we get opportunities that the young 20-something-year-old me only dreamt of, that is my definition of success.

9. Can you share a defining moment or success that you’re particularly proud of in your entrepreneurial journey?

In 2024, we were approached by British Vogue magazine to feature our SKINBYVEE Gua Sha Cryo Sticks. That was truly a pinch-me moment as I fellow Brit girl I read through those magazines growing up, and so having my tool featured in the magazine was mind-blowing. In 2025, I was profiled in Forbes magazine and seeing my career written about in the pages of Forbes was such a proud moment. And finally, last year and this year, we got two amazing inquiries from two extremely high-profile celebrities for me to do their facials and that was a jaw-dropping moment. 

10. If you could give one golden rule to an aspiring female entrepreneur, what would it be?

Stay true to your vision and dream. Don’t listen to the noise. Know that this ride is a roller coaster of emotions and don’t get disheartened. There will be tests daily but approach them as a positive lesson and remember to always have fun. 

Female Founders Series: LoveFresh

An interview with Stacey Davis, founder of LoveFresh.

In honour of International Women’s Day, we wanted to celebrate the remarkable achievements of local female entrepreneurs. Here is our interview with Stacey Davis, founder of LoveFresh – a Toronto-based luxury line of fun, all-natural, non-toxic and highly effective body care products – offering an “easy luxury” experience and natural beauty products that will keep your skin glowing.

1. How did you come up with the idea for your brand?

I was working a very humdrum job for the city of Toronto. My children were young and I was looking for something fun and exciting to challenge me. I found a course on the therapeutic benefits of essential oils and dove head first. A total game-changer.

2. What inspired you to become an entrepreneur?
(What were your motivations or aspirations at the beginning?)

Coming from a family of entrepreneurs, it came somewhat easy for me. I knew that working for myself gave me the control to make every decision in my business. If I made a mistake, it was mine to make. 

3. What impact would you like to have on people, other women, society in general?

Don’t shy away from trying. I really believe that the biggest regret is not giving it a shot. If you believe in something, give it 100% of your effort. If you love your career, you’ll never work a day in your life.

4. How do you manage work-life balance as an entrepreneur?
(Do you have strategies for managing stress and preventing burnout?)

You have to give yourself a break… or you will burn out.  I like to keep Sunday for myself and family. Sometimes that means just doing nothing. 

5. Are there any women who have inspired you in your professional or personal life, and if so, why?

My mother. She had a very big heart yet had no trouble speaking her mind. She believed in complete honesty in every aspect of her life. Always choosing the high road, very inspiring to me.

6. As a woman entrepreneur, have you encountered any unique challenges?
(This could be related to gender, stereotypes, or social and economic barriers).

I don’t think women are always given the same respect when it comes to being a business owner. It’s still so surprising for men to learn you have a very successful business. Things are definitely changing, but that mentality is still very prevalent.

7. What advice would you give to young women who want to start their own business but are hesitant due to fear of failure or perceived barriers?

If you don’t believe in yourself, nobody else will either. Learn as much about your craft as possible. Knowledge is power and never stop listening and learning. Success truly does not happen overnight.

8. How do you define success?

A balanced life while making an impact on others. A feeling of accomplishment and having a soft place to land in your personal life is the sweet spot.

9. Can you share a defining moment or success that you’re particularly proud of in your entrepreneurial journey?

I have something very exciting coming in late 2025 that I am bursting at the seams about. 

10. If you could give one golden rule to an aspiring female entrepreneur, what would it be?

GO WITH YOUR GUT. I have trusted my gut for the last 17 years and I firmly believe by doing so, you create the business YOU want to create. It’s a powerful tool.

Female Founders Series: 19/99

An interview with Camille Katona and Stephanie Spence, founders of 19/99.

In honour of International Women’s Day, we wanted to celebrate the remarkable achievements of local female entrepreneurs. Here is our interview with Camille Katona and Stephanie Spence, founders of 19/99 – a Toronto-based brand that is inclusive of all ideals of beauty. Their mission? To tear down traditional definitions of beauty and to allow individuals to create their own, whether you’re 19 or 99, with high-quality, multi-use beauty essentials designed for building, blending, buffing, smudging, and doing what you want.

1. How did you come up with the idea for your brand?

C: In 2016, one of my professors at Parsons challenged me to define my purpose for a class assignment. Having worked in beauty and being frustrated with cookie-cutter definitions of beauty at the time, I said “I want to challenge people to see beyond the traditional conventions of beauty.” I’ve always been very close with my mom Diti – we share both clothes and makeup, as well as thoughts, opinions, and world views. It didn’t make sense that beauty brands were only speaking to me, and not to her. It didn’t make sense that there were perceived limitations on how one should look, act, or think based on age or position. I resented the fear-driven marketing that pushed wrinkles as the ultimate flaw.

With 19/99, we wanted to create a brand that is not only inclusive of all ages, but all interpretations of beauty. While makeup may seem trivial to some, it is an integral part of how we express beauty in our daily lives. And at the end of the day, it’s about having FUN!

2. What inspired you to become an entrepreneur?
(What were your motivations or aspirations at the beginning?)

S: It was a pretty simple situation where we wanted something that we couldn’t find, so we made it. We wanted to bring makeup back to being makeup – about play, creativity and expression. Our aspirations in the beginning were pretty pure and focused on building something that was inspirational and exciting to us and our community. We wanted to be able to collaborate and work with people we admire and create a different industry than the one we grew up with, and do what we can to move the gaze of beauty from external to internal.

3. What impact would you like to have on people, other women, society in general?

C: We would like to help everyone be comfortable in their own skin.

S: We would like to encourage people to embrace themselves, and others, without judgement.

4. How do you manage work-life balance as an entrepreneur?
(Do you have strategies for managing stress and preventing burnout?)

C: Acknowledging that work-life balance doesn’t really exist, and that being an entrepreneur involves always being absorbed in your business, and being ready to get your hands dirty at any time. Being an entrepreneur also allows you to have some flexibility with your schedule, so making time to exercise and spend time with friends and family helps prevent burnout.

S: We don’t really have work-life balance, but accepting that things are out of balance makes it a lot easier. And recognizing that we chose to do this and it is a privilege to be able to start something, so to just get on with it. Also – we try not to take ourselves too seriously.

5. Are there any women who have inspired you in your professional or personal life, and if so, why?

C: My mom and grandma were both entrepreneurs. My grandmother immigrated to Canada in 1956 and ran a convenience store with my grandfather until she retired, and my mom started her branding agency in the late 80s and is still working with amazing brands today. 

S: Too many to name. We are both blessed with mums and sisters who are incredibly strong, interesting, kind and hilarious women.

6. As a woman entrepreneur, have you encountered any unique challenges?
(This could be related to gender, stereotypes, or social and economic barriers).

S: Nothing terrible overt – we are fortunate to have a supportive community around us. However, it is a fact that funding to women-founded companies is less than 1%.

7. What advice would you give to young women who want to start their own business but are hesitant due to fear of failure or perceived barriers?

C: You realize quickly that no one really knows what they are doing,  so just go for it! You’ll learn along the way. At the same time, I think it was helpful to have industry experience and more than one company instead of starting something straight out of school.

S: Speak to as many people as you can about the business and make sure it is viable – and you can start small… everything won’t be figured out and you can adjust as you go. 

8. How do you define success?

S: Freedom of choice.

C: Same.

9. Can you share a defining moment or success that you’re particularly proud of in your entrepreneurial journey?

C: Launching with some of our amazing retail partners has been surreal. I had my prom makeup done at Holt Renfrew not too far away from where our brand display is now, and I remember shopping at Space NK when it was in New York on Broadway.

10. If you could give one golden rule to an aspiring female entrepreneur, what would it be?

C: Don’t let your gender get in the way of doing what you want do. And have thick skin!

Skin Care

Spring Break at Etiket

Join us for a beauty experience like no other.

Are you heading to the city, or simply enjoying a staycation in Montreal or Toronto this spring break?

Join us for a beauty experience like no other.

Etiket is your one-stop spot to treat yourself to an invigorating facial or body treatment, find your signature fragrance with expert guidance, and enjoy a glam makeup session… because we all deserve a little luxury this season.

1. GET A FACIAL TREATMENT

Enjoy a luxurious facial or body treatment with an esthetician in one of our private spa rooms, designed with relaxation in mind. Whether you are looking for deep hydration, anti-aging benefits, a brightening boost, or a purifying detox, we offer expert facials tailored to your needs. Bring a friend or family member and indulge in self-care together – including our gentle, skin-balancing facials for teens.

For more information or to book an appointment, contact us by phone:

Montreal: 514.687.3886 
Toronto: 416.257.2220

DISCOVER OUR SPA SERVICES

2. ENJOY A MAKEUP SESSION

Makeup at Etiket is more than just a touch-up – it’s an experience. Whether you are looking for a fresh everyday look, a bold new style, or expert tips from our professional makeup artists, we are here to help. Discover the latest trends, perfect your technique, and find the products that suit you best.

For more information or to book your one-on-one session, contact us by phone:
Montreal: 514.687.3886 
Toronto: 416.257.2220

DISCOVER OUR MAKEUP SERVICES

3. EXPLORE NEW FRAGRANCES

At Etiket, we believe fragrance is personal and powerful. Our specialists are here to guide you through our curated collection of niche and luxury scents to help you find the perfect ones for your unique style. Do you prefer a fresh, floral, or woody scent, or something more unexpected? We’ll walk you through the world of fine fragrances and help you uncover hidden gems. 

No appointment is needed – simply stop by during our opening hours.

DISCOVER OUR FRAGRANCES

Skin Care

Crème 47 Luxe Concentrate

The Newest From Vivier!

Vivier is celebrating their 25th anniversary this year, and with that comes another exciting announcement: the launch of the brand’s latest innovation: Crème 47.

Clinically proven to reduce redness, irritation and inflammation & improve skin barrier function, tone, volume and texture for a healthier, younger-looking complexion, you’ll have all the reasons to add this wonderful new addition to your skincare routine.

 Crème 47 is now available at Etiket.

A potent cream-based concentrate formulated with 47 pharmaceutical-grade ingredients proven to significantly benefit the skin. These key ingredients work in synergy with the skin’s natural growth factors and glycosaminoglycans to reverse visible signs of aging, strengthen the skin and prevent future damage.
 
Its luxurious, lightweight texture provides an intensely nourishing layer to lock in your target products without weight. It is formulated for all skin types, including sensitive skin.

A WORD FROM THE FOUNDER

“Crème 47 represents the entirety of why I started the brand 25 years ago, that is listening to the needs of consumers and providing them with products that deliver real results.

Innovation, science, technology, ingredients, and above all our customers culminate in Crème 47, and we are both proud and excited to share this milestone product as Vivier celebrates a quarter century.”

– Jess Vivier, Founder of Vivier

47 WAYS TO LOVE YOUR SKIN

Crème 47 contains​ 47 high potency, pharmaceutical grade ingredients, including:

✓ Peptides: help boost the production of collagen, protect existing collagen and elastin from degrading, improve elasticity, and target expression lines

✓ Ceramides: protect and strengthen the skin barrier

✓ Polyamine-DAB: an important anti-aging molecule that gets delivered to the skin’s epidermis and the epidermal-dermal junction which enhances the skin’s growth factors and cells, leading to enhanced collagen production and fuller, firmer-looking skin

✓ Vitamin C & Arbutin: help reduce the appearance of dark spots while preventing future unwanted pigmentation

WHAT TO EXPECT

Crème 47 rejuvenates & restores the skin in 7 essential functions:

✓ Improved texture: Skin is instantly smoother, softer and more supple

✓ Hyperpigmentation reduction: Works deeper in the skin to visibly brighten unwanted dark spots and damage while minimizing the look of future dark spots

✓ Inflammation reduction: Anti-inflammatory ingredients such as Cannabis Sativa Seed Oil and probiotic Micrococcus Lysate calms and soothes irritated skin, reducing the appearance of redness.

✓ Intense hydration: Boosts skin’s moisture content by delivering powerful hydrating ingredients to the epidermis

✓ Skin barrier support: Strengthens and protects the skin barrier with essential lipids of varying molecular weights to lock in critical hydration and prevent TEWL, environmental irritation and effects of damaging UV rays

✓ Antioxidant defense: Protects against environmental stressors and free radical damage that can accelerate aging. Encourages optimum skin cell health.

✓ Boosted collagen & elastin: Boosts production of and protects against degradation of existing skin-supporting proteins such as collagen & elastin

*Keep in mind:

Crème 47 is a luxe concentrate, not a moisturizer. While it does provide intense hydration and moisturization, its benefits go far beyond that of a typical cream or moisturizer thanks to the advanced MultiWeight Barrier Complex that protects and strengthens the skin barrier for healthy, hydrated and supple skin.

The need for an additional moisturizing or hydrating product will vary depending on your skin type, skin concerns and climate.

CLINICAL RESULTS

– 100% agree skin feels more hydrated & feels hydrated all day

– 100% agree complexion looks plump and replenished

– 100% agree skin discoloration is diminished, and their skin looks more even

– 100% agree skin feels softer & smoother

– 89% agree there’s a significant improvement in skin’s barrier function, and their skin feels protected, stronger, and more resilient from extreme indoor and outdoor climate changes

– 89% agree skin has never looked so healthy and refined

– 78% agree the use of this product lessens the appearance of unwanted redness of the skin & skin is left with a youthful, healthy, luminous glow

*Data on file. Results may vary.

HOW TO USE

For best results, apply Crème 47 Luxe Concentrate twice daily to clean, dry skin.
If desired, you may apply your favourite Vivier Vitamin C serum and other target products before use.

Massage Crème 47 into the face, neck and chest in an upward motion, avoiding the eye area.

Once Crème 47 is fully absorbed, finish your skincare routine:
AM: Apply your favourite Vivier SPF.
PM: If seeking additional hydration, apply your favourite Vivier cream or moisturizer.

Fragrance

The Canadian Brands and Products You’re Looking For!

More popular than ever now!

It’s a better time than ever to shop Canadian. We have a slew of amazing homegrown brands making world-class skincare, makeup, perfumes, body products and much more.

To make it easy for you, we have a category just for Canadian Beauty. Some brands you will know, and some may be new to you – we love to help you discover new soon-to-be favourites!

DISCOVER OUR CANADIAN BEAUTY


BATH & BODY

At Etiket, we are proud to offer a selection of bath and body brands that elevate your self-care routine:

LoveFresh is a Toronto-based luxury line that offers all-natural, non-toxic and highly effective body care products that will leave you with beautiful, glowing skin.

Bathorium is a Canadian-made luxury bath products company. They produce hand-crafted bath bombs, soaks, elixirs, and body sponges designed for benefit-based bathing, aiming for everyone to bathe beautifully.

DEALBODIES focuses on waterless formulas with effective active concentrates designed to penetrate deeply, nourish, repair and enhance your complexion, and fortify your skin barrier.

Bite offers a natural, effective solution to keep pesky bugs at bay. Safe for the whole family and approved by Health Canada, their unique formula is guaranteed to repel mosquitoes and ticks.

SIDIA brings luxurious hand and body care with plant-powered nourishing creams and exfoliating treatments.

SHOP BATH & BODY

FRAGRANCE

These brands highlight the creativity and craftsmanship of Canada’s growing niche perfume scene:

Libertine (now Paraphrase) is handcrafted in Alberta, using a mixture of essential oils and carefully chosen aroma molecules. The founder Joshua Smith’s vision marries the creativity of design, the beauty of nature and the pleasure of the senses into an experience of escapism in a bottle.

Monsillage Founded in Montreal by Isabelle Michaud, Monsillage draws inspiration from personal memories and global travels, crafting complex, evocative perfumes with a refined touch.

LoveFresh is known for its clean, uplifting scents, combining natural ingredients with luxurious simplicity in both their body care and perfume oils.

T. Lees is a small-batch fragrance and candle brand from Montreal that focuses on high-quality ingredients to create sophisticated, mood-enhancing aromas.

SIDIA also extends its scented body care offerings into fragrance with modern, comforting scented candles and a solid perfume designed to evoke relaxation, ritual, and self-care.

Zoologist is a Toronto-based niche fragrance house that crafts artistic, nature-inspired scents that explore the essence of different animals in imaginative and unexpected ways.

Curves by Sean Brown blends nostalgia and modernity inspired by everyday objects and moments with scented candles, incense sticks and even a stone diffuser ideal for closets and small spaces that you can use with any essential or scented oil.

SHOP FRAGRANCE

HAIRCARE

Our curated selection of hair brands combines innovation, luxury and high-performance ingredients, from nourishing treatments to sensorial experiences:

Mela & Kera is a luxury haircare brand that blends sophistication with high-performance formulas designed to strengthen, nourish and protect hair while enhancing its natural beauty.

Plume Science from Calgary specializes in science-backed hair and brow serums that promote fuller, healthier growth using natural, non-toxic ingredients.

Ruby Brown is based in Montreal and offers sensorial hair products infused with refined fragrances, elevating daily routines with a touch of luxury and self-care.

SHOP HAIRCARE

SKINCARE

At Etiket, our skincare brands blend science, nature, and innovation to deliver results. From medical-grade formulas to natural skincare and ingestible beauty, our selection supports healthy, radiant skin at every level:

Ädesē products are made in-house by hand in their Canadian lab, are formulated with premium cold-pressed organic ingredients, and are infused with the brand’s proprietary Walled Garden™ technology.

Bend Beauty is a leader in ingestible skincare, offering innovative supplements designed to enhance skin health and radiance from within.

Glisodin is known for its advanced nutricosmetics combining antioxidant-rich formulas with dermatological expertise to support skin vitality and overall wellness.

Huna is a botanical skincare brand from Manitoba that harnesses the power of organic, farm-grown ingredients to deliver moisture-rich, vitamin-packed, and antioxidant-loaded advanced skincare to strengthen your skin’s natural barrier function.

Pro-Derm This Montreal-based skincare line combines innovative agents, natural botanical extracts and pure essential oils. It is designed to achieve and maintain beautiful skin and to optimize cosmetic procedures offered by physicians.

Rockwell Razors specializes in premium grooming and offers skincare and shaving essentials designed for a smooth, irritation-free experience.

Sahajan is a natural skincare brand inspired by Ayurvedic wisdom. Based in Toronto, their offerings are made in Canada and combine ancient rituals with modern science. The result? Effective products your skin will love.

SKINBYVEE was founded by celebrity facialist Vee Mistry. You can enjoy a SKINBYVEE treatment with our estheticians trained in the technique, exclusively at our Toronto Spa. Vee’s unique facial massage and personalized approach to the skin can also be replicated at home using her custom-designed gua sha cryo sticks to help drain lymph, sculpt, and lift the facial muscles. 

Vivier is a pharmaceutical-grade skincare brand known for its powerful, medical-grade ingredients that target aging, pigmentation, and overall skin health.

SHOP SKINCARE

MAKEUP

From multi-use essentials to nourishing formulas that enhance natural beauty, our curated selection is designed for effortless, everyday wear.

19/99 is a minimalist, multi-use makeup brand from Toronto designed for all ages that empowers self-expression with versatile, high-performance products that enhance natural beauty.

Plume Science from Calgary offers brow and lash-enhancing formulas that nourish, strengthen, and define with natural ingredients.

Wonderblush is a Montreal-based beauty brand creating effortlessly blendable, skin-loving makeup that enhances radiance with a fresh, natural finish.

SHOP MAKEUP

ACCESSORIES

We are thrilled to host a pop-up with Toronto-born multidisciplinary artist Sean Brown and showcase his line of contemporary homeware and everyday objects, Curves by Sean Brown. Shop online or join us at Etiket at The Well until February 28th.

SHOP ACCESSORIES

Be Our Guest

Curves by Sean Brown x Etiket Pop-Up

Re-imagine daily habits at home.

Etiket is thrilled to host a pop up with Toronto-born multidisciplinary artist Sean Brown and showcase his line of contemporary homeware and everyday objects, Curves by Sean Brown.

This collaboration is a celebration of art, beauty and the magic that happens when creative worlds intersect.

Until February 28th, a selection of Curves by Sean Brown products is available exclusively at our Toronto boutique and on Etiket.ca.

Curves by Sean Brown / Etiket Pop Up
Etiket Toronto
486 Front Street W, Terrace Level

February 1st to 28th, 2025

For more information or to order / 416.257.2220

CURVES x ETIKET

Sean has dedicated his career to seeking meaning through process. His first solo exhibition—an interactive multimedia show in 2018 featuring archival ephemera and process work—became the inspiration for Curves by Sean Brown.

Balancing unique charm and formal elegance, the innovative offerings from Curves extend Brown’s artful approach to process and experience into the practical realm. The brand’s signature collection of handmade CD-shaped rugs contrasts the image of obsolete technology with the lasting impact of art. Interactive objects like sculptural incense holders and puzzles promote Brown’s mission of engagement and exploration.

UNIQUE PIECES
TO ADD TO YOUR COLLECTION

Curves Knit Tote (Almond)

A beautiful knit tote with carry handles and shoulder straps with the Curves logo knitted across the front and back.
Curves Logo Socks (Chartreuse/Brown)
 
Cozy stretch cotton-blend socks in lemongrass with brown lettering across toes. 
Faiyum Curves x Moody Scented Candle

Inspired by travels, this scent echoes the inspirations found on a trip through Egypt. With notes of green floral, geranium, fig, jasmine, patchouli and dark musk.
Chair Puzzle

A 150-piece chair puzzle featuring the iconic lounge chair painted by Miki Matsuyama.
Casted Hands Incense Holder

Carefully detailed cast of Sean Brown’s hands re-imagines sculpture for function. The index holds an incense stick until extinguished allowing the ash to fall into the palm below.
Assorted Incense Lavender Set
 (20 Sticks) 
 
Premium, hand-dipped fragrances by Wild Berry, featuring India Moon, a woodsy scent, Tibetan Orchid, a floral fragrance, China Rain, a herbal citrus scent and Fantasia, and exotic fragrance blend.
Ascension Fragrance Oil
(Set of 3)

A trio of 10 ml roll-ons (30 ml / 1 fl.oz) for the on-the-go. With notes of mimosa, galangal, dry woods, musk and milk.
Hardcore CD Rug
 
The design highlights a collection of Curves’ personal favourites and most iconic albums. Handmade and hard wearing, it can be displayed as a floor rug or a wall hanging.

Shop a selection of the Curves by Sean Brown collection at our Toronto boutique and online.

Skin Care

An Exclusive Bodycare Kit

It's DEALBODIES 1st Anniversary!

Toronto-based DEALBODIES, dedicated to body care, is officially celebrating its 1st anniversary. To celebrate this milestone, we’re unveiling a special-edition set featuring the brand’s three best-sellers, available for a limited time exclusively in Etiket stores and online.

Think of this kit as the perfect toolkit to care for the skin on your body. Designed to repair textured and blemish-prone skin, it works to refine skin texture, even out complexion, boost radiance, and strengthen the skin barrier—delivering a healthy-looking, ultra-polished finish.
 
Inside, you’ll find High Gear, a clarifying body wash with 2% AHA (300ml), Cruise Control, a smoothing and plumping body moisturizer (300ml) and Rest Stop, a retinol resurfacing body serum (150ml).
 
A perfect gift to treat yourself!

RE (DISCOVER) DEALBODIES

Finding out that everyday personal care products were filled with 85%+ water-filler, was a dealbreaker. Revolutionizing the goop for good, Fashion and Beauty Editor, Krys Deal Lunardo founded DEALBODIES—rerouting basic body care to clean and effective active concentrates for active skin, through high-performance ingredients that aren’t derailed by dilution.

Eliminating water as an ingredient was the most effective and sustainable choice—allowing potent, dermatologist-developed formulas to successfully treat active skin, while reducing water-usage in production. Krys’ aim is to maximize every drop of your body care—so you can drive your best body forward.

THE FORMULAS

Made in Canada, DEALBODIES has been dermatologist and naturopath developed, in tandem with their lab of leading industry cosmetic chemists, who specialize in skin-of-colour, all skin types, tones, and textures.

All products are formulated without animal-derived ingredients or byproducts and are never tested on animals.

THE INGREDIENTS

DEALBODIES range of waterless formulas is stacked with a 3x concentrated base of antioxidant-rich hydrosols, plant oils, plants extracts, and actives, that penetrate deep into the skin—to nourish, repair, improve complexion, protect, and strengthen the skin barrier, effectively.

Their products are formulated with clean, effective ingredients—designed for active skin like acne-prone and blemish-prone skin, hyperpigmentation, postinflammatory hyperpigmentation, discoloration, and uneven skin-tone. 

To maintain the highest clean beauty standards, they have formulated with intention and are toxin-free, eliminating 2,700+ ingredient dealbreakers from their formulas.

THE SUSTAINABLE CHOICE

Did you know that 1.8 billion people are facing water scarcity by 2025 and beyond, according to the UN? DEALBODIES chose to eliminate water from their formulas and reduce water use in production to support environmental preservation.

As a part of their environmental and communal giving, DEALBODIES donated to the Safe Drinking Water Foundation of Canada. Furthermore, 1% of their annual revenue is allocated to organizations that support freshwater preservation. Their contributions help to fuel their operational and educational programming—ensuring a future where all communities, including First Nations, have access to safe drinking water in Canada.

Their products are also certified plastic neutral, removing as much plastic from nature as used in their products through their partnership with rePurpose Global.

Shop DEALBODIES at Etiket, in-store and online.

Fragrance

What Is the Sexiest Fragrance?

Vice or virtue? Take your pick!

Just in time for Official Romance Season, we’ve assembled two new fragrance sample packs filled with enduring favourites and delightful new discoveries. Each pack has its own way of defining what makes a fragrance “sexy”.

SEDUCTIVE VICES: A WALK ON THE WILD SIDE

SEDUCTIVE VICES SAMPLE PACK
Etiket
 
These five sexy fragrances seduce by indulging in the wildest of pleasures. Bold, daring and original, they’ll leave carnage and swooning in their wake. 
 
This pack features five fragrance “vices”, including unapologetic gourmands, avant-garde visions of spices, and a devilish signature with a dashing asphalt accord. Are you ready to get what you really crave?

IRRESISTIBLE VIRTUES: EFFORTLESSLY UNFORGETTABLE

IRRESISTIBLE VIRTUES SAMPLE PACK
Etiket
 
These five sexy fragrances are easily alluring. Whether coyly cozy or vibrantly colourful, each can add a soupçon of sex appeal to any day (or night). 
 
This pack features five fragrance “virtues”, including opulent florals, glamourous woods, and a subliminal amber aura that can boost any other fragrance into the charismatic stratosphere. Anyone can give it all away – why not leave them desperate for just a little more?
Skin Care

Introducing HA Intensifier Multi-Glycan

Amplify and boost facial volume with this new and improved formula from SkinCeuticals.

The reformulated HA Intensifier Multi-Glycan, a next-generation hyaluronic acid serum from SkinCeuticals, is here! This multi-dimensional serum instantly plumps, amplifies volume and defines facial contours while providing 24-hour hydration. With a lightweight, serum-gel texture, it is suitable for all skin types and to use following dermal filler treatments.

NEW VS OLD FORMULA:
KEY INGREDIENTS & BENEFITS

HA Intensifier Multi-Glycan
SKINCEUTICALS

For Surface Volume & Hydration

• Hyaluronic Acid (1.3%)

A powerful, natural humectant in various molecular weights to provide long-lasting hydration to improve the look of skin texture.

For Multi-Glycan Stimulation

• Proxylane® (20% more than previous formula)

Designed to help support skin’s firmness and density while restoring fullness to skin.

• Lactobacillus/Soybean Ferment Extract (NEW – 2%)

Supports the increase of glycosaminoglycans levels and the improvement of skin’s structural integrity.

To Prevent Hyaluronic Acid Decline

• Licorice Root Extract (2%)

AKA Dipotassium Glycyrrhizate

Offers strong antioxidant and skin soothing properties

• Purple Rice Extract (0.2%)

A synergistic combination that prevents the degradation of HA. These extracts are also responsible for the characteristic purple colour.

HYALURONIC ACID DEPLETION
+ VOLUME LOSS

Glycosaminoglycans play an important role in the skin’s structural support and hydration.
 
Hyaluronic acid, the most well-known glycan, represents 50% of the skin’s glycans and is responsible for hydration, while the remaining 50% are sulfated glycans which are critical for the skin’s structure and strength.
 
HA Intensifier Multi-Glycan, a volumizing hyaluronic acid serum with new ingredients, not only enhances hydration but also improves structural facial volume.

WHAT TO EXPECT

ROUTINE BUILDING: FOR PM

STEP 1: PREVENT
Resveratrol B E
 
A concentrated night treatment with pure antioxidant-rich resveratrol to reveal visible radiance and firmness.
STEP 2: CORRECT
HA Intensifier Multi-Glycan
 
A hyaluronic acid serum to hydrate, plump and contour.
STEP 3: CORRECT
A.G.E. Advanced Eye
 
An anti-aging eye cream that reduces the appearance of crow’s feet, puffiness, and dark circles.
STEP 4: CORRECT
Triple Lipid Restore 2:4:2
 
An anti-aging moisturizer cream to replenish cellular lipids and nourish dry skin.
Skin Care

Après-Ski Edit

Discover the essentials after a day outdoors.

After a day on the slopes, skin can certainly be put to the test by various environmental factors: cold, wind, altitude and sun exposure. Here are some suggestions for après-ski products, routines and rituals to soothe and repair the skin.

1. Gentle Cleansing

After a day outdoors, it’s important to gently cleanse the skin to remove residues of sweat, sunscreen, pollution and dirt. Use a gentle, moisturizing cleanser, such as an oil-based makeup remover or soap-free gel cleanser. This will avoid irritating skin that is already weakened by the elements.

Middlemist Seven Camellia & Rose Gentle Cream Cleanser
PAI SKINCARE
HEXAM Gentle Cleanser
VIVIER

2. Intensive Moisturizing

Cold, dry mountain air can dehydrate the skin, so moisturizing is essential after a day of skiing.

– Rich moisturizing cream: Choose a moisturizing cream or balm that contains nourishing ingredients such as hyaluronic acid, ceramides and essential fatty acids.

– Moisturizing mask: If your skin is particularly dry or tight, a moisturizing mask or sheet mask can provide immediate relief.

The Rich Cream | 3 Sizes
AUGUSTINUS BADER
Superkind Radiance Mask
TATA HARPER

3. Anti-Redness & Soothing Care

The combination of cold, wind and sun can cause redness and tightness. To soothe the skin:

Use skincare products with soothing active ingredients specially formulated to soothe and calm redness. Several ingredients are recognized and proven for their soothing and healing properties while minimizing redness.

Anti-Redness Serum
PCA SKIN
Phyto Corrective Masque
SKINCEUTICALS

4. Protect Your Lips

Lips are particularly vulnerable to the cold. Apply a moisturizing and repairing lip balm, preferably with sun protection, as the sun can also cause damage in the mountains.

Lip Treat
NUORI
Lip Wrap Reviving Balm – Lucid
ILIA

5. Eye Contour Repair Cream

The eye contour is a delicate area that can suffer from the wind, dehydration and lack of sleep often associated with ski days.

Use a cream rich in antioxidants, vitamin C or ceramides to nourish and protect this fine, fragile area.

Eye Cream
DR. BARBARA STURM
Superkind Bio-Barrier Eye Crème
TATA HARPER

6. Post-Ski Sun Protecti0n

Even after a day on the slopes, it’s important to reapply sunscreen to exposed areas (face, décolleté, hands), as snow can reflect UV rays, increasing exposure. Use a broad-spectrum sunscreen with an SPF of at least 30.

UV Clear SPF 46
ELTA MD
Sunforgettable Total Protection Face Shield SPF 50
COLORESCIENCE

7. Steam Bath or Sauna

If you have access to a spa or sauna after skiing, take the opportunity to treat your skin to a moment of relaxation. The steam opens the pores and cleanses the skin thoroughly while moisturizing it at the same time.

8. Gentle Exfoliation (optional)

At the end of the day, if the cold damages your skin, a gentle exfoliation using fruit acids (AHAs) or a fine-grain scrub can be beneficial to remove dead skin cells and stimulate cell regeneration. However, don’t do this daily, as external conditions may already have weakened the skin.

Exfoliate Fruit Extract Toner (AHA)
HUNA
Brightening Enzyme Mask
MALIN+GOETZ

9. Internal Hydratation

Don’t forget to drink plenty of water throughout the day. Dehydration can worsen skin dryness and cause tightness.

10. Face Mists

If you feel tightness or irritation in the middle of the day, a mist with hyaluronic acid, glycerin, or soothing ingredients (such as those from Dr. Barbara Sturm, SkinCeuticals, Tata Harper, or Pai Skincare) can provide a burst of freshness and hydration.

Century Flower Lotus & Hyaluronic Acid Barrier Support Mist
PAI SKINCARE
Phyto-Calm Flower Mist
GLO SKIN BEAUTY

By combining these practices, rituals or treatments, you’ll help your skin recover from the rigours of skiing and retain its radiance and softness, even after several hours in wintry conditions.

See you on the slopes?

DISCOVER OUR APRÈS-SKI EDIT

Skin Care

What’s IN and OUT in 2025?

Your guide for your skin to thrive in the New Year.

Start 2025 by prioritizing what truly matters – your well-being. From mindful skincare routines to conscious practices, discover simple ways to put yourself first this year.

WHAT’S IN?

Sunscreen application (& reapplication)!

Protect your skin year-round by applying sunscreen generously. Don’t forget often-missed areas like ears, neck and hands in the warmer months (or whenever skin is exposed). Reapply every two hours, especially after sweating or long exposures to maintain effective coverage and keep your skin healthy.

Physical Matte UV Defense SPF 50
SKINCEUTICALS
 
Formulated with 100% physical filters and oil absorbing powders, this high broad spectrum sunscreen is proven to maintain a matte finish even in hot, humid conditions.
Sheer Broad Spectrum SPF 45
VIVIER
 
It contains a unique combination of UV filters that provide a broad spectrum UVA and UVB protection, powerful antioxidants and silica which gives it a sheer, soft-touch texture.

DISCOVER OUR SUNSCREENS

Clinically proven ingredients

Look for skincare products with clinically proven ingredients like retinol, ascorbic acid (vitamin C), and hyaluronic acid. These powerhouses are backed by science to deliver real results, from reducing fine lines to boosting hydration.

VIEW THE ETIKET GLOSSARY

Skincare as makeup

Streamline your routine with skincare products that double as makeup! Tinted moisturizers, SPF foundations, and hydrating tinted lip balms offer coverage, protection, and nourishment in one step – perfect for a fresh, natural look.

Holi (sun) SPF 50 Dewy Tinted Skin Drops | 5 Colours
AGENT NATEUR
 
These 100% mineral SPF 50 skin drops are  formulated with ingredients you would find in your skincare.
C-Shield Anti-Pollution Moisture Tint | 10 Colours
GLO SKIN BEAUTY
 
Protect, perfect, and hydrate skin with this 3-in-1 tinted moisturizer. It delivers weightless wearability for a sheer, dewy, radiant finish.

DISCOVER OUR SKINCARE

Up your water intake

Keep your body and skin healthy by drinking fluids! Aim for at least 8 glasses of water daily, and add a splash of flavour with fresh fruit or herbs for a refreshing twist.

WHAT’S OUT?

In 2025, we’re leaving behind trends that no longer serve us, focusing on quality, effective ingredients and practices that prioritize our skin health.

Sun damage

It’s time to leave sun damage and intentional tanning behind. Embrace glowing, healthy skin year-round with self tanners for that vacation glow – without the harmful UV exposure.

Sunless Tan Express Sculpting Mousse
COOLA

The fast track to a healthy, natural glow. Sculpt away lazy days and reveal your inner goddess with this easy-to-apply tanning mousse!
Sunless Tan 2-in-1 Applicator/Exfoliator Mitt
COOLA
 
A double-sided washable mitt for exfoliating and then applying your favourite COOLA sunless tanner.

DISCOVER OUR SELF-TANNERS

Dirty pillowcases

Regularly wash or switch your pillowcases out to prevent oil, dirt, and bacteria buildup that can lead to breakouts and irritated skin.

Over-exfoliating & irritating ingredients

Over-exfoliating can harm sensitive skin, leading to redness and irritation. Stick to gentle exfoliation 1-2 times a week and opt for non-irritating, soothing ingredients like oatmeal or lactic acid to maintain a healthy, balanced complexion.

Hydrogel
PRO-DERM
 
A soothing gel for use after skin irritations and for daily use after bathing, showering or shaving to replenish the skin’s protective film.
Pep Up™ Collagen Boost, Face & Neck Treatment
COLORESCIENCE
 
Combines a powerful blend of ingredients to help support your skin’s healthy collagen production, so it can repair and defend against signs of aging.

DISCOVER OUR PRODUCTS FOR DAMAGED SKIN

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.