Natalie, Author at Etiket Journal

Fragrance

Introducing Manuel Mathieu Parfums

August 19, 2025 by Natalie

A Manifestion of Self-Evolution.

We are thrilled to share that Manuel Mathieu Parfums is now available at Etiket.

Created by acclaimed contemporary artist Manuel Mathieu, this fragrance collection embodies his mastery of emotion, colour and form. Each scent is an intricate composition – a rare fusion of artistic vision and olfactory elegance.

ABOUT MANUEL MATHIEU

Manuel Mathieu is an artist deeply rooted in his personal and collective history. His artistic practice ranges from abstract painting to cinema and now perfumery. With his fragrances, he offers a sensory extension of his work, where memory, form, emotion, and storytelling come together.

He collaborated on his inaugural collection with VP perfumer at IFF in Paris Juliette Karagueuzoglou, who boasts a rich history of partnerships with renowned brands like Yves Saint Laurent, Salvatore Ferragamo and Giorgio Armani. Both were united by a shared ethos: revealing their inner selves to share personal stories that impact others.

THE BOTTLE DESIGN

Manuel Mathieu realized the design of the bottle was just as important as the scent within. Mathieu creates ceramics in his art practice, and began to conceptualize the bottle in his ceramic studio. To him, shaping clay is molding the earth, physically and spiritually. Through his process, he searched for something that felt familiar, with tension and moments of disruption.

The chosen design stands on its own as a sculpture, a shape similar to a mountain. Haiti, Manuel Mathieu’s homeland, means “land of high mountains” in the indigenous Taíno language. The bottle pays homage to the land while creating its own mythical mountain, reflecting Mathieu’s origin story, and the artist himself.

THE COLLECTION

Île Noire EDP
**MANUEL MATHIEU PARFUMS**

A beacon for land and sea. Île Noire takes us on a mysterious and transformative exploration of Haitian memories, history and spirituality.

Eccco EDP
**MANUEL MATHIEU PARFUMS**

A new beginning, and the scents and emotions that accompany it. The journey of a flower from seed to smoke, then back to seed again—evoking themes of rebirth and renewal.

Dsire EDP
**MANUEL MATHIEU PARFUMS**

Unrestrained pleasure: Dsire is the first breath of a magnetic world. A bewitching portrait of seduction, desire and intimacy, and the daydreams that follow.

Archipel Discovery Set 3x5ml
**MANUEL MATHIEU PARFUMS**

Uncover Archipel: a trio of perfumes created by Manuel Mathieu, designed to stand alone and complement each other. This discovery set is your invitation to explore and define your signature scent.

Shop Manuel Mathieu Parfums in stores and online at Etiket.ca.

Fragrance

Who Is Manuel Mathieu?

August 19, 2025 by Natalie

Get to know Manuel Mathieu, creator of the eponymous fragrance brand.

Manuel Mathieu was born in October 1986 in Port-au-Prince, Haïti. He emigrated to Montreal at the age of 19 to live with his grandmother.

In 2016, he completed his Masters in Fine Arts at Goldsmiths, University of London.

His Artistic Journey

His work explores major themes: historical violence, erasure, spiritual heritage, nature, memory, and resilience, particularly in relation to Haitian history and diasporic identity.

He crafts an abstract visual language where figurative and abstract elements blend to create emotional and vibrational experiences.

Exhibitions & Collections

His artwork has been exhibited in prestigious institutions including the Montreal Museum of Fine Arts, The Power Plant Contemporary Art Gallery in Toronto, the Museum of Contemporary Art North Miami, the Grand Palais in Paris, and the Institute of Contemporary Arts in London.

His works are part of public and private collections such as Hydro-Québec, the Musée national des beaux-arts du Québec, the National Gallery of Canada, the Rubell Collection, and JP Morgan.

Recent Project & Fragrance

In 2023–2024, he expanded his mediums to include video and cinema, notably with his film installation Pendulum, which was acclaimed at the International Film Festival on Art (winning the award for best short film in 2023).

In 2025, he launched his perfume brand, “Chapter 1,” featuring three unisex fragrances (Dsire, Île noire, and ECCCO) created in collaboration with perfumer Juliette Karagueuzoglou (IFF). The handcrafted ceramic bottles echo Haitian landscapes, particularly mountains (high mountain islands), and highlight the convergence between visual art, emotion, and memory.

Manuel Mathieu is an artist deeply rooted in his personal and collective history. His artistic practice ranges from abstract painting to cinema and now perfumery. With his perfumes, he offers a sensory extension of his work, where memory, form, emotion, and storytelling come together, and we are very proud to offer them at Etiket, in stores and online at Etiket.ca.

Makeup

Coral Crush

October 1, 2025August 15, 2025 by Natalie

Summer's signature colour.

Equal parts pink, orange, and peach —coral brings warmth and energy to every look, making it the quintessential shade of summer.

BEAUTY OBSESSION: CORAL MAKEUP

ReDimension Hydra Powder Blush |
Mai Tai
**RMS BEAUTY**

A coral-peach with a luminous beachy finish – perfect for a sunkissed cheek.

Legendary Serum Lipstick |
Melanie
**RMS BEAUTY**

A soft, wearable colour with a satin finish that hydrates like a serum and wears like a dream.

Lip2Cheek | Smile
**RMS BEAUTY**

A modern sheer coral-pink with a slight ’50s feel for a wash of colour.

Liplights Cream Lipgloss | Bisou
**RMS BEAUTY**

A muted coral gloss-balm hybrid with subtle shimmer for that “just-bitten” summer lip.

Discover our Coral Crush collection and learn how to incorporate coral into your looks.

Makeup

Coral Obsession: Is It for Everyone?

August 14, 2025 by Natalie

Everything you need to know to embrace (or avoid) coral makeup.

Coral, that vibrant shade between pink and orange, is a key feature of summer makeup. Fresh, luminous, and flattering, it can transform a look in an instant. But is it a universal colour? Here’s everything you need to know to embrace (or avoid) coral makeup.

Coral evokes warmth, joy, and energy. It’s perfect for:

Brightening the complexion: especially in summer, it gives it an instant healthy glow.

Adding freshness: on the lips or cheeks, it helps revitalizes the face.

Adapting to multiple styles: from a natural look to more daring makeup.

Can Everyone Pull Off Coral?

Good news: almost everyone can wear coral, as long as you pick the right shade.

Light Complexions:

Opt for pink or pastel corals, which complement your skin tone.

Avoid corals that are too orange, as they can appear too bright.

Medium Complexions:

Classic coral shades (neither too pink nor too orange) are perfect.

They enhance the complexion without creating too much contrast.

Dark Complexions:

Deep orange corals are super flattering.

They add light and contrast without looking artificial.

Who should avoid coral (or use it with caution)?

Coral can be tricky in some cases:

Very pink skin or skin prone to redness: Coral can accentuate redness. Opt for more neutral or cool tones.

Very cool tones: Warm coral can create too strong a contrast. Try corals that lean toward pink or raspberry.

Very colourful outfits: Be careful not to overload the look. Coral goes best with neutral or complementary colours.

How Can You Incorporate Coral Into Your Routine?

On the Lips:

A coral lipstick is ideal for a fresh, summery look.

Choose a glossy texture for a natural effect, or matte for more intensity.

On the Cheeks:

A coral blush gives an instant healthy glow.

Apply it lightly to avoid a “sunburnt” effect.

On the Eyes:

More daring, coral eyeshadow can look stunning on hazel or green eyes.

Combine it with golden or brown tones for a harmonious look.

Coral is a cheerful and versatile colour, but like any shade, it requires a little adjustment depending on your skin tone and style. The key? Test, adjust, and have fun!

For personalized advice or to adapt your beauty routine, feel free to contact us, visit our boutiques, or, even better, book an appointment with one of our makeup artists. You’ll get the best advice and learn the most effective application techniques to update your look with confidence!

Discover our makeup services here.

Skin Care

FAQ: A.G.E. Interrupter Ultra Serum

August 4, 2025 by Natalie

Your common questions on SkinCeutical's new anti-aging serum, answered.

When it comes to visibly reversing the signs of time, few products blend innovation and elegance quite like SkinCeuticals’ A.G.E. Interrupter Ultra Serum. Crafted to address the loss of elasticity, firmness, and radiance, this concentrated formula is the answer to one of skin’s most complex concerns: glycation. In this FAQ, we explore the science behind the serum, how to incorporate it into your ritual, and why it’s becoming a staple in high-performance skincare routines.

What does A.G.E. Interrupter Ultra Serum do?

A.G.E. Interrupter Ultra Serum visibly lifts and tightens 4 key facial and neck areas. It is clinically proven to reduce fine lines, wrinkles and noticeable signs of aging including those linked to Advanced Glycation End-Products (A.G.E.), which occurs when sugar molecules bind to collagen resulting in loss of elasticity.

How long before A.G.E. Interrupter Ultra Serum shows visible results?

A.G.E. Interrupted Ultra serum instantly hydrates skin, and has been tested to deliver clinical anti-aging results after consistent use for at least 4 weeks.

Can A.G.E. Interrupter Ultra Serum be used every day?

Yes, it is recommended that A.G.E. Interrupter Ultra Serum be used twice daily, morning and night.

How do skin-tightening serums work?

Skin-tightening serums, such as A.G.E. Interrupter Ultra Serum, help reverse the visible signs of aging associated with glycation, a process where sugar molecules bind to collagen fibres in the skin, weakening them and making the skin more susceptible to fine lines and wrinkles. Double-patented A.G.E. Serum technology supports collagen synthesis to maintain the skin’s firmness and elasticity for a lifted look on key areas.

Can I use A.G.E. Interrupter Ultra Serum with retinol?

Yes, you can use a lifting serum like A.G.E. Interrupter Ultra Serum with formulas containing retinol. It is recommended that A.G.E. Interrupter Ultra Serum be applied at night after a retinol formula.

Can I use A.G.E. Interrupter Ultra Serum with hyaluronic acid?

Yes, you can use A.G.E. Interrupter Ultra Serum with formulas containing hyaluronic acid. It works synergistically with hyaluronic acid in lifting and volumizing.

Can I use A.G.E. Interrupter Ultra Serum with vitamin C?

Yes, you can use a face-firming serum like A.G.E. Interrupter Ultra Serum with formulas containing vitamin C, including CE Ferulic. If using A.G.E. Interrupter Ultra Serum in the morning, it is recommended that it is applied after a SkinCeuticals vitamin C serum and before sunscreen.

Shop the SkinCeuticals brand in stores and online on Etiket.ca.

Skin Care

Skin Lifting & Anti-Aging: A.G.E. Interrupter Ultra Serum

July 30, 2025 by Natalie

The new champion for superior skin lifting and tightening.

We’re thrilled to unveil the latest anti-aging innovation from SkinCeuticals, delivering sculpted facial definition: A.G.E. Interrupter Ultra Serum.

This multi-patented skin-lifting serum increases collagen in all layers of the skin to visibly rejuvenate and tighten key areas, including the neck, jaw line, cheeks and forehead, for a more visibly sculpted appearance.

KEY BENEFITS

– Intensely moisturizes skin for 24h and strengthens skin barrier

– Visibly lifts the skin in just 1 month and visibly improves multiple signs of aging, such as wrinkles, fine lines, and sagging

– Physician-tested to complement lifting ultrasound treatments and suitable for all skin types and tones, even sensitive skin

– Made with a luxurious galenic texture, creating an elegant sensory experience

– Lightweight and layers readily after the morning antioxidant serum, or before emollient night creams

ACTIVE INGREDIENTS

30% Proxylane™

Helps support skin’s integrity to visibly retighten skin

4.6% Wild Fruit Flavonoids

Helps protect against free radical damage

0.1% Rhamnose

Known to boost skin’s integrity to enhance elasticity

0.5% Gentiana Lutea Root Extract

A powerful antioxidant to help support the collagen in the skin

VISIBLE RESULTS: 12-WEEK CLINICAL STUDY

In 1 use:

Skin is hydrated with +73% moisture after 1 hour.
Skin barrier is strengthened after 4 hours.

In 12 weeks:

4 key areas are visibly retightened for a visibly sculpted appearance: neck,
jawline, cheeks, and forehead. Elasticity and firmness are visibly improved.
Skin looks +40% smoother, wrinkles are reduced by up to 27%,
skin is lifted by up to 18%.

Clinically tested on all skin tones and types.
Physician-tested to complement lifting ultrasound treatments.

Protocol: A 12-week, single center clinical study was conducted on 76 Canadian multi-ethical females, age from 35 to 65 years old, skin types (normal, oily, dry, and combination, at least 10% for each type), 50% self-declared sensitive skin, having self-perceived skin concerns such as rough skin; fine lines/wrinkles; visible pores; lack of plumpness/elasticity/suppleness; sagging skin/lack of firmness.

HOW TO APPLY

1. Prep + Dispense

Once or twice daily, apply 4-6 drops of A.G.E. Interrupter Ultra Serum to the palm of the hand and dab onto forehead, cheeks, chin, and neck.

2. Apply + Complete

Blend the serum into the skin. If using in the morning, apply after a SkinCeuticals vitamin C serum and before a SkinCeuticals moisturizer and sunscreen.

THE NIGHT ROUTINE

**STEP 1: PREVENT**
Resveratrol B E

A concentrated night treatment with pure antioxidant-rich resveratrol to reveal visible radiance and firmness.

**STEP 2: CORRECT**
A.G.E. Interrupter Ultra Serum

A multi-patented lifting serum that visibly tightens skin from neck to face and reduces wrinkles.

**STEP 3: CORRECT**
A.G.E. Advanced Eye

An anti-aging eye cream that reduces the appearance of crow’s feet, puffiness, and dark circles after just one application.

**STEP 4: CORRECT**
A.G.E. Interrupter Advanced Anti-Aging Cream

High-concentration anti-wrinkle cream formulated to improve the visible signs of aging caused by advanced glycation end-products (A.G.E.).

Shop the SkinCeuticals brand in stores and online on Etiket.ca.

Hair Care

How To Care for Your Hair in Summer

July 24, 2025July 23, 2025 by Natalie

Our tips for radiant hair.

Summer brings sun, swimming and heat… but also challenges for our hair! Between UV rays, chlorine, sea salt and heat, our hair can quickly become dry, dull and brittle. Here are our best tips for keeping your hair healthy and shiny all summer long.

1. Protect Your Hair From the Sun

Just like your skin, your hair needs protection from UV rays.

UV rays can damage keratin, dry out the hair fibre and even discolour colour-treated hair.

Our Tips:

Wear a hat or scarf when exposed to the sun for long periods.

Use a hair spray with a UV filter, especially if you have colour-treated or highlighted hair.

Recommended Product:

Hydration Detangler + UV Barrier
**RAHUA**

2. Rinse After Every Swim

Sea salt and chlorine can weaken hair fibre and accentuate dryness.

Our Tips:

Rinse your hair with clear water as soon as possible after swimming.

Apply a protective care product before getting into the water, such as an oil or leave-in.

Recommended Product:

Sun Catcher Power C Leave-In Conditioner
**R+CO**

💧 3. Deep Hydration

Hydration is key to countering the drying effects of summer.

Our Tips:

Use a mask or moisturizing treatment once or twice a week.

Use a mild, moisturizing shampoo without harsh sulfates.

Apply a leave-in treatment or light hair cream every day.

Recommended Product:

4. Avoid Hot Tools

Summer is already hot enough for your hair! Hair dryers, straighteners and curling irons can make dryness worse.

Our Tips:

Let your hair air-dry as much as possible.

If you must use a hot tool, always apply a heat protectant.

Recommended Product:

Cool Wind Perfect Air-Dry Crème
**R+CO**

5. Beware of Discolouration

Colour-treated or highlighted hair is particularly sensitive to fading caused by the sun and chlorine.

Our Tips:

Use specific products for colour-treated hair.

Use repigmenting treatments or glosses to revive colour.

Avoid any colour treatments just before prolonged exposure to the sun.

Recommended Product:

6. Adopt a Minimalist but Effective Routine

In summer, your hair needs softness and targeted care.

7. The Perfect Ally: The White-Tooth Comb

A must-have in our hair routine! This comb is perfect for gently detangling hair without breaking it, especially when it’s wet.

Plus: it’s also our favourite tool for evenly distributing a mask, treatment or conditioner, from roots to ends. Result: each strand receives a dose of care, for nourished, radiant hair.

Recommended Product:

Typical Routine:

Wash: 2 to 3 times a week with a mild shampoo.

Deep care: 1 nourishing mask per week.

Daily protection: UV spray, light oil or cream.

In Summary

Summer can be a difficult time for your hair, but with the right steps, you can prevent damage and keep your hair supple, shiny and healthy.

All you have to do is give it a little love, and it will love you back!

Discover our favourite tools for distributing your mask or conditioner evenly.

Share your tips and favourite products to keep your hair strong, shiny and as healthy as possible!

Skin Care

Top Face Mists & Essences for Summer

July 22, 2025 by Natalie

Cool. Calm. Hydrated.

In hot and humid months, our skin’s hydration levels can decrease due to heat, sun exposure, and increased transepidermal water loss. Adding a face mist or essence to your routine will help restore moisture, calm sensitivity, and improve your skin’s absorption of subsequent skincare products.

These lightweight formulas deliver active ingredients without feeling heavy, making them perfect for summer layering and on-the-go refreshment.

ETIKET TIP: Chill your essence or toner in the refrigerator for an extra burst of freshness!

Benefits of Using a Toner or Essence

Toner vs Essence: What’s the Difference?

Both toners and essences are formulated to target specific skin concerns.

A toner gently primes the skin for targeted treatments and helps balance the pH of the skin.

An essence delivers concentrated active ingredients to the skin’s surface, optimizing hydration and the absorption of active ingredients, and should be used after toning.

Let’s Freshen Up!

Hydrating Floral Essence
**TATA HARPER**

A hydrating essence that moisturizes and plumps with hyaluronic acid and natural humectants.

Phyto-Calm Flower Mist
**GLO SKIN BEAUTY**

Infused with redness-reducing rose water and anti-inflammatory chamomile to treat and tone, this restorative, antioxidant-rich mist hits refresh on skin’s moisture levels.

Full Spectrum 360° Refreshing Water Mist – Face SPF 18
**COOLA**

Featuring a blend of antioxidants and Indian jasmine plant stem cells, this weightless water mist helps keep you hydrated, refreshed, and protected no matter where your day takes you.

Scalp & Skin Toner
**RAHUA**

This gentle mist rebalances the scalp and skin’s microbiome and pH levels, reducing excessive oil production. Reapply throughout the day as a refresher!

Century Flower Lotus & Hyaluronic Acid Barrier Support Mist
**PAI SKINACRE**

A gentle yet powerful face mist designed to instantly soothe and calm. The all-natural, alcohol-free formula hydrates and fortifies the skin barrier, leaving it stronger, healthier, and more resilient.

Phyto Corrective Essence Mist
**SKINCEUTICALS**

A soothing botanical essence mist that hydrates and reduces visible redness due to dryness of the skin.

Shop all our face mists, toners and essences in stores and online on Etiket.ca.

The Etiket Traveler

The Jet-Set Guide to Travelling With Fragrance

July 14, 2025July 10, 2025 by Natalie

Our best tips for packing and travelling light, wherever you go.

To travel is to escape, to awaken the senses, to cultivate curiosity and to discover new horizons.

Whether it’s for a family trip, a romantic getaway, a business trip or a more exotic adventure, taking your favourite fragrances with you wherever you go can help enhance every moment.

Choosing the right fragrance, knowing how to apply it for a lasting effect, and packing it safely while respecting in-flight regulations can feel like a challenge…

Discover all our expert tips for travelling with your fragrances, hassle-free:

1. Choosing Your Travel Fragrances

Before you leave, select fragrances in travel-size formats, such as small 10 ml bottles, minis, sample sets, or 50 ml bottles, which are permitted in the cabin. Choose perfumes that align with the destination and the season: fresh, light notes for hot climates, more enveloping accords for cooler or colder climates.

2. How to Pack Them

Elegant but fragile, perfume bottles, often made of glass, are not the best travel companions… unless you take a few precautions. To avoid leaks or breakage, opt for a padded carrying case, specially designed to protect your favourite fragrances.

A little tip: before screwing the cap back on, place a transparent plastic film over the neck of the bottle. This simple gesture limits the risk of leakage into your toiletry bag, even in the event of pressure variations.

3. Cabin Rules

In the cabin, liquids must be carried in containers of no more than 100 ml, for a total of no more than 1,000 ml. All must be placed in a transparent, resealable, easily accessible plastic bag.

Prepare this bag before you arrive at the security checkpoint. You’ll save time and avoid last-minute searches that can delay your passage.

4. Perfume & Travel: The Art of Discretion

Travelling with a perfume means taking a bit of home with you, a reassuring olfactory signature. But in enclosed spaces (planes, trains, public transport), subtlety is essential. Apply your fragrance sparingly: one or two sprays on pulse points (wrists, neck, elbows) are enough to fully enjoy it, without bothering those around you.

A tip to consider: hair perfume. Lighter, it delicately diffuses your scent with every movement, while respecting the sensitivity of other passengers.

5. How to Store Them

To preserve the quality of your fragrance, keep it away from light, heat and humidity. These elements can alter its composition and scent. A cool, dark drawer or cupboard is the best place for your perfumes.

Share your best travel tips with us.

Happy travels!

Fragrance

Staff Picks: Summer Signature Fragrance

July 7, 2025 by Natalie

Scents we wear, love, and recommend.

Step into our world of scent.

We’ve rounded up the team’s can’t-live-without fragrances for the summer – those that linger on our skin, spark conversation, and make us feel like our most confident selves. More than just a scent, they are our daily rituals, mood lifters, and secret signatures.

Dive into our personal favourites and maybe find your next signature scent.

OUR FRAGRANCE OBSESSIONS FOR SUMMER

**SIMON**
Founder & President – Etiket HQ, Montreal

“I love this scent for summer because it’s soft, warm, and quietly confident. **Mojave Ghost Absolu** from Byredo isn’t loud or trying too hard. It has this beautiful balance of creamy woods and sheer florals that reminds me to slow down, breathe, and enjoy the moment. It’s like a deep exhale on a hot summer’s day. Familiar, comforting, and just mysterious enough to keep people leaning in to say…. ‘what are you wearing?”‘

**JULES**
Makeup Coordinator – Etiket Toronto

“My summer is all about rays of light, drops of nectar, and cradles of lawn. To me, that’s best captured in Atelier Materi’s **Narcisse Taiji**, which scent-wise falls somewhere between Ghibli animated waters and overpriced shampoo. It’s bright and fluttery but still tranquil, like a quiet giggle between lovers on a picnic blanket. Smell it and think of her.”

**STEVE**
VP Operations – Etiket Montreal

“I love **Pacific Rock Moss** from Goldfield & Banks Australia for summer because it’s just so effortlessly fresh. It’s that laid-back, beachy vibe without being too casual. I love the crisp marine notes, a touch of citrus, and that salty breeze feeling. It’s perfect for those hot days when you want to stay cool and sharp but still easygoing. Honestly, it’s one of those scents that makes me think of vacation even if I am making deliveries for our amazing customers!”

**JENNY**
Fragrance Specialist – Etiket Toronto

“**Menthe Fraîche** from Heeley Parfums is an absolute breath of fresh air—literally! This scent beautifully captures the essence of summer with its vibrant, crisp, and invigorating notes. The fresh minty aroma feels light and uplifting, making it the perfect companion for warm, sunny days. It’s both cooling and refreshing, evoking the feeling of a gentle breeze on a hot afternoon. Lovely and effortlessly elegant, Menthe Fraîche adds a touch of natural beauty to your summer vibe. If you’re looking for a scent that’s bright, cheerful, and absolutely refreshing, this one is a true gem!”

**GENEVIÈVE**
Customer Experience Specialist – Etiket HQ, Montreal

“This summer, I’m reaching for **Palm EDP** by Heeley Parfums and **BoraBora EDP** by Giardini di Toscana – two totally different moods, both equally dreamy. Palm is my ‘sunny stroll under the palms’ scent: fresh, breezy, and effortlessly cool. When I’m craving something a little sweeter, BoraBora brings the vacation vibes with creamy coconut and soft florals – like a beachy dessert in a bottle. Basically, I’m summering in scent!”

**MARIANNE**
Fragrance Coordinator – Etiket Montreal

“Chic on the terrasse with a crisp glass of white and a spritz of **312 Saint-Honoré** by BDK Parfums—powdery florals meet spicy ginger and pink pepper, melting into sun-warmed musk. Sophisticated yet undone, like tousled hair and vintage sunglasses. It’s golden hour in Paris, bottled.”

**RALPH**
Fragrance Specialist – Etiket Montreal

“**À Fleur de Pêche** by L’Artisan Parfumeur is a bright, sunlit peach burst with juicy acidity intertwined with delicate jasmine petals creating a luminous and modern ode to summer’s ripe sensuality.”

**ALLAN**
Fragrance Coordinator – Etiket Toronto

“**Ganymede** by Marc-Antoine Barrois is a dreamy summer scent because it’s light, fresh, and a little spacey—in the best way. Think sun-warmed suede, salty minerals, and juicy mandarin dancing on skin. Cool, crisp, and effortlessly chic. ✨”

**ANNE MARIE**
Store Director – Etiket Toronto

“Simple. Solar. Smiling. **TILIA** is the scent of an everlasting summer and holidays that never end. A lovely blend of jasmine and vetiver. It is an ode to simplicity, to optimism, and to the joy that lingers like a long summer day. Literally sunshine in a bottle.”

Shop all our fragrances in store and online at Etiket.ca.

Skin Care

Self Tan Meets Skincare

July 7, 2025July 4, 2025 by Natalie

Pai Skincare's The Impossible Tan is here!

Introducing Pai’s first-ever tanning formula, The Impossible Tan Hydrating Self Tan Drops. A 100% natural self tan that’s proven to hydrate as it glows – and suitable for even the most sensitive skin.

WHO CAN BENEFIT? + KEY INGREDIENTS

The Impossible Tan is suitable for all skin types and skin tones wanting a buildable, natural-looking tan. Every Pai product is clinically proven for sensitive skin for complete peace of mind.

Made with naturally-derived DHA, ceramides and hyaluronic acid, these fully customizable drops work with your skin tone to deliver a buildable, sun-kissed glow that looks even better than the real thing. A skincare-tanning hybrid to support skin health and lock in moisture – for a safe and sunless tan on your terms. No streaks. No fuss. No irritation.

The Impossible Tan Hydrating Self Tan Drops
**PAI SKINCARE**

A universal, natural-looking tan that won’t dry out or upset sensitive skin, and skips the sun damage. It’s the impossible made possible: a sunless tan with skincare benefits, in an organic formula that’s customizable by you.

“This hybrid product follows in the footsteps of our bestselling low drops to enter a new category, reimagining self tan for sensitive skin and nervous tanners alike.

Traditional formulas using synthetic DHA were never ideal – often triggering dehydration, breakouts, and irritation – not to mention the giveaway biscuit aroma. Instead, biotechnology has given us a certified organic DHA that creates
a natural, healthy glow, with none of the drawbacks – and we’ve bolstered it with powerful actives to bring the benefits of a hydrating, barrier-supporting serum into the mix. A truly advanced formula, and a breakthrough for sensitive skincare.”

– Sarah Brown, Founder, Pai Skincare

HOW TO USE FOR A BUILDABLE TAN

For best results, we recommend exfoliating first, then applying evenly to cleansed, dry skin. Massage into skin until fully absorbed. Wash hands immediately after use.

The colour will start to deepen after around 2 hours, but allow up to 48 hours for your tan to fully develop. We find it looks best after 24 hours – and if you want more glow, you can always top up.

HOW MANY DROPS?
2 = Light glow
4 = Medium glow
6 = Deep glow

Alternatively, mix 2-12 drops into moisturizer for a gradual, buildable tan.

BEFORE & AFTER

Six Drops Applied Directly to Skin

Clinically proven to hydrate for up to 8 hours*, and in an independent trial** of consumers with sensitive skin:

88% said it gave skin a natural-looking tan

80% said skin felt hydrated

92% said it caused no irritation or breakouts

*Based on a clinical study on 22 subjects

**One week independent consumer trial on 112 subjects

THE TANNING ROUTINE

**STEP 1: CLEANSE**
Light Work Rosehip
Cleansing Oil

Massage into dry skin.
Rinse with water.

**STEP 2: EXFOLIATE**
Virtuous Circle Kukui & Jojoba Bead Eco-Bead Exfoliator

Apply to clean, dry skin with dry hands. Moisten fingertips, massage, and rinse with warm water.

**STEP 3: TAN**
The Impossible Tan
Hydrating Self Tan Drops

Massage into skin until fully absorbed. Wash hands immediately after use.

The Impossible Tan from Pai Skincare is now available at Etiket in stores and online.

Skin Care

Advanced RGN-6: The Latest From SkinCeuticals

July 2, 2025 by Natalie

Visibly improves six signs of aging.

We’re excited to introduce the new Advanced RGN-6 Cream from SkinCeuticals, now available at Etiket.

This cutting-edge skin-regenerating cream is inspired by laser regeneration science and designed to visibly improve six signs of aging. The patented formula is powered by six synergistic actives for six dimensions of rejuvenation and helps address key aging signs of visible redness, uneven skin tone, wrinkles, firmness and smoothness, with results visible starting in just one week, making it a powerful addition to your anti-aging routine.

WHO IS IT FOR?

Advanced RGN-6 is suitable for all skin types (normal to sensitive) and is paraben-, alcohol- and fragrance-free. It is indicated for skin suffering from redness, spots, wrinkles and loss of firmness, and recommended for daily use or as a follow-up after laser/peelings to accelerate recovery and reduce redness or dryness.

KEY INGREDIENTS: SIX SYNERGISTIC ACTIVES

10% Glyco-Repair™
A nutrient-dense derivative of carob seeds, glyco-repair™ helps to trigger barrier repair and renew skin texture.

1% Eperuline
Derived from eperua falcata bark, eperuline has been shown to soothe skin, reduce signs of aging, and combat laser-induced oxidative stress.

2% Niacinamide

Also known as Vitamin B3, topical application has been shown to strengthen the skin’s moisture barrier and reduce the appearance of discoloration and blotchiness.

3% Acetyl Tetrapeptide-9
A powerful signal peptide, acetyl tetra-peptide 9 helps support skin’s structure and integrity for firmer, more resilient skin.

0.2% Ectoin
An amino acid derivative and extremolyte (molecule that helps stabilize and protect organisms under extreme conditions), ectoin helps prevent oxidative damage and discoloration.

0.2% Bioceramide 603
A patented, exclusive ceramide analog, bioceramide-603 is shown to target discoloration and post-treatment redness.

The formula base includes squalane, glycerin, shea butter, and dimethicone, offering hydration, emollience and smoothing.

VISIBLE RESULTS: 12-WEEK CLINICAL STUDY

POWERFUL WHEN USED ALONE

In a 12-week clinical study, Advanced RGN-6 significantly improved the
appearance of key indicators of daily aging damage:

69% Reduction in visible redness
21% Reduction in uneven skin tone
18% Reduction in wrinkles
16.5% Reduction in fine lines
35% Increase in firmness
25% Increase in radiance

POWERFUL WHEN USED POST-TREATMENT

Physician tested to complement laser procedure for optimal anti-aging results
Helps reduce downtime post-procedure: skin is visibly less rough, smoother, and more hydrated

*PROTOCOL: A 12-week clinical study conducted on 76 females with Fitzpatrick type I-VI, ages 35 to 60. Product was applied twice daily in conjunction with use of regular cleanser and sunscreen. Efficacy evaluation conducted at baseline, post application, and at weeks 1, 4, 8, and 12.

COMPLETE YOUR ROUTINE

**STEP 1: PREVENT**
CE Ferulic

Gold standard vitamin C serum clinically proven to correct 8 signs of aging.

Physician-tested to complement laser treatment results.

**STEP 2: CORRECT**
P-TIOX

Advanced peptide serum proven to reduce 9 types of expression lines and reveal glass skin radiance.

Physician-tested to complement neurotoxin injections.

**STEP 3: CORRECT**
Advanced RGN-6

Patented aesthetic rejuvenation treatment to help repair skin and improve 6 signs of aging targeted by lasers.

Physician-tested with lasers.

**STEP 4: PROTECT**
Physical Fusion UV Defense SPF 50

Lightweight, tinted mineral UV protection for all skin types.

Shop the SkinCeuticals brand in stores or online at Etiket.ca.