Saffron is one of the world’s oldest and most precious aromatic materials, used for over 3,000 years in dyes, medicine, and ritual. In perfumery, saffron brings a warm, leathery, and slightly metallic scent unlike any other. Its eye-watering price is due in part to how it’s harvested: each tiny, crimson stamen of the Crocus sativus flower must be picked by hand.
For their newest parfum extrait, Maison Crivelli invites us to explore this fascinating note as only they can; through a surprising encounter with a saffron field drenched in fog. Safran Secret is the first in a new series of the brand’s Olfactory Mysteries – and is as evocative as it is addictive.
Read on to explore this exciting new scent, as well as a few of our other favourite saffron fragrances.
NEW RELEASE: A NEW KIND OF SAFFRON
SAFRAN SECRET Maison Crivelli
“Perfume is all the more beautiful when there is a touch of mystery.”
A deep, sensual composition, contrasting the brightness of comforting saffron with a warm fog of highly-diffusive woods.
THE SPICE JAR: OTHER SAFFRON FAVOURITES
CRYSTAL SAFFRON Matiere Premiere
Showcasing a rare Greek saffron oil, this perfume spotlights the sparkling, elusively edible facets of the note in a minimalist composition anchored with Somalian incense and white musk.
AMBRE PAPIER Atelier Materi
Saffron is particularly magical when paired with resins. In Ambre Papier, it electrifies the formula’s top-shelf benzoin resin into a luscious dance of texture and warmth.
FACES OF FRANCIS Vilhelm Parfumerie
Evoking Expressionist painter Francis Bacon’s memories of Tangier, saffron and grilled pistachio are an oddly delicious pairing in this highly original woody gourmand.
Welcome to that tenuous time between summer proper and full-on fall. To pick a fall fragrance, you may have to decide – which side do you want to be on?
Luckily, we have plenty of beautiful scents for both flavours of fall, and you can explore our favourites with the long-awaited return of our curated fragrance sample packs. Whether you’re craving delicious layers of warmth, or want to keep the sunny vibes going until winter, these fragrances bridge the divide between hot afternoons and cool evenings.
Whimsical, decadent, and delightful, with the indulgent harmony of fine patisserie.
With notes of pistachio, caramel, black sesame, guaiac wood, and more.
TABAC ROSE BDK Parfums
Turkish rose glows like a ruby through plush shadows of weightless resin. Astonishingly luxurious.
With notes of plum, rose, tobacco, labdanum and more.
RAW GOLD Thomas de Monaco
A groundbreaking new vision of oud, enriched with the seductive textures of orris and suede.
With notes of davana, orris, patchouli, suede, Laotian oud and more.
VANILLA IN ARMAGNAC Scents of Wood
An intoxicating, surprisingly effervescent voyage into the heart of real vanilla bean.
With notes of bitter orange, vanilla bean, cocoa absolute, Iso E Super, and more.
CHRISTOS Giardini di Toscana
Incense becomes delicious, with creamy depth and a huggable sensuality.
With notes of amber, incense, pink pepper, benzoin, sandalwood and more.
ENCELADE Marc-Antoine Barrois
A fascinating alien landscape of neon plants and petrified wood on a planet of clay and leather.
With notes of rhubarb, vetiver, Atlas cedar, sandalwood and more.
INTERLUDE MAN Amouage
An all-time classic of perfume provocation, with endless layers of dissonant spice and shape-shifting smoke.
With notes of oregano, frankincense, agarwood, leather and more.
CHICAGO HIGH Vilhelm Parfumerie
A sparkling modernization of art deco-era perfumes, its a Gatsby garden party in a bottle.
With notes of champagne, pineapple, honey, tobacco, amber and more.
HALFETI CEDAR Penhaligon’s
A luscious booze-soaked version of the much-loved Ottoman fantasia Halfeti. Cozy and addictive.
With notes of rum, saffron, dried fruits, cinnamon, cedarwood and more.
OUD FOR HAPPINESS INITIO Parfums Privés
A resonant 21st century oud enlivened by zest, grass and blissful luminosity.
With notes of bergamot, ginger, Indian oud, musk and more.
LEAVES, PETALS & JUICE SAMPLE PACK Etiket
Bright scents to keep the sun shining.
NIDA Gallivant
A free-spirited watercolour of spring flowers and tea shimmers under a coastal sunset of sheer amber.
With notes of mandarin, cardamom, lilac, violet, sunflower, amber and more.
PREMIER FIGUIER L’Artisan Parfumeur
This perfume started it all. 1994’s Premier Figuier was the first to use the airy-fruity-green fig note in fine fragrance, and still smells as modern and uniquely refreshing as it did thirty years ago.
With notes of fig leaf, fig, almond milk, sandalwood, coconut, lime and more.
PONY BOY Jorum Studio
A glorious haze of tart rhubarb lit from within by rare euphoric florals. Total bliss.
With notes of rhubarb, grapefruit, coriander, pink lotus, ambrette and more.
SOL SALGADO Thomas de Monaco
A vivid hallucination of salt on skin under a linden blossom breeze. Prismatic, tropical, and ravishing.
With notes of linden, mimosa, heliotrope, ambergris, skin musks, and more.
ESCENTRIC 03 Escentric Molecules
Isolating an ultra-fresh molecule of vetiver, this glittering cocktail is earthy, green and electric.
With notes of lime, pink pepper, ginger, orris vetiver, sandalwood and more.
In the past few weeks, three new fragrance arrivals have delighted our clients and flown off our shelves. Delicious and indulgent with an intoxicating twist, each is destined to be the talk of the fragrance world for months to come. So what are you waiting for? Join the conversation!
ESCAPADE GOURMANDE Maison Mataha
Our newest brand, Paris’ Maison Mataha, has only released one fragrance, but they only needed one to take over the world. Escapade Gourmande is nostalgic, creamy vanilla diffused through pale pink clouds of addictive white musk, forming an intoxicating, truly endless trail. It’s no wonder this fragrance had a mile-long waitlist before it arrived!
For lovers of indulgent gourmands, Escapade Gourmande sets itself apart.
DELTA OF VENUS ERIS Parfums
The bewitching, boundless creativity of this New York brand continues with this fruity sensation. In a sinfully decadent re-telling of Adam and Eve, the “forbidden fruit” takes the form of a guava accord so visceral, textured and immersive it’s practically virtual reality. It seriously must be smelled to be believed.
For lovers of juicy, delicious scents, Delta of Venus is a historic achievement with a dash of grown-up sex appeal.
FACES OF FRANCIS Vilhelm Parfumerie
Riffing on the memories and desires of painter Francis Bacon, famous for his disturbing deconstructions of the human form, Vilhelm has managed to find a gentle magnetic warmth underneath all that brooding. Featuring smoky wood, resins and a lovely pistachio accord smooth like organic nut butter, the first great fall fragrance is already here.
For lovers of mysterious woods, Faces of Francis is artistic, confident and effortlessly wearable.
COMING SOON
A sneak preview… sampling now!
DODO JACKFRUIT EDITION Zoologist
Balancing an almost-unheard-of jackfruit accord (think pineapple-banana-mango smoothie) with sparkling spices like turmeric and pink pepper, Dodo Jackfruit drops this tropical cocktail into a powdery-creamy-woody jungle. It’s just the kind of olfactory hallucination Zoologist is famous for, and luckily, this trip is a happy one. Subtly sweet and blissfully breezy, Dodo Jackfruit is a one-of-a-kind scented landscape from Toronto’s favourite mad scent scientists.
Limited edition bottles will be available on August 25th, but samples are available now!
A look at the Etiket team's most-loved fragrances from the past year.
This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent.
This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets.
As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?
Edinburgh perfumer Euan McCall is a virtuoso at capturing the wild textures of his unusual ingredients as if frozen in a strange still life. In his newest, tart rhubarb becomes a bewitching fog, cheekily caressing driftwood and pink lotus flowers, imploring another sniff.
London Funk EDP VILHELM PARFUMERIE
The name is correct: this scent starts green and funky. But amidst the chaotic party of this avant-garde opening, a blissful, sexy-cool ambergris drydown is sneaking up on you, ready to steal your heart.
Paragon EDP INITIO PARFUMS PRIVÉS
A burst of juicy plum mingles with soothing palo santo and sage, the whole affair sluicing over polished sticks of sandalwood. A potion of confident ease, and a refreshing new take Initio’s signature magnetism.
Like This EDP ETAT LIBRE D’ORANGE
This collaboration with Tilda Swinton finds the everyday smells of her highland cottage (and the breathtaking views outside) merging into a weightless, ecstatic dance of candied ginger, wildflowers, and singing earth. A textural marvel, and one of our perfume director’s all-time favourite scents.
Ibiza Nights EDP CARNER BARCELONA
An unapologetic sex bomb laughing in the face of “bad taste”, this perfectly-constructed signature pours glamourous sun-soaked florals over pear and vanilla and parties like it’s 1999. We love it.
Shadow
Indigo Smoke EDP ARQUISTE
Cool mountain air at dusk, sparkling fireflies of freshness and an urgent waft of crisp pine smoke, billowing in softly over hours. This modern masterpiece unfolds like clockwork, overflowing with poetry, place, and a cinematic elegance.
Plum in Cognac EDP SCENTS OF WOOD
A deeply pleasurable hug of scent, with wood-barrel-infused organic alcohol anchoring all that plummy, boozy, sophisticated gourmand depth. Smells inescapably familiar yet not quite like anything else.
Ambre Chromatique Extrait de Parfum MAISON CRIVELLI
Amber and vanilla get their groove back in this colourful, hypnotic ode to luscious, off-dry warmth. Another addictive, forward-thinking work from “Ganymede” perfume star Quentin Bisch.
Musc Amarante EDP L’ARTISAN PARFUMEUR
The delightfully bonkers premise of a collection inspired by garden vegetables reached its apex in this earthy, serene, strangely wearable pairing of white musk and beetroot. Its beauty, and versatility, just might surprise you.
Haltane EDP PARFUMS DE MARLY
A sumptuous harmony of oud, leather and spice, vividly modernized with a kiss of sugary praline. This fragrance has all the refined luxury we expect from Parfums de Marly with added richness and a rugged edge.
2022 Fragrance Favourites Sample Pack ETIKET
This set includes 10 samples of 0.7 ml each of our Top 10 Fragrance Favourites of 2022, packaged in glass vials with wand applicators.
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