Makeup

19/99: The Ones We’re Obsessed With

Our team shares their must-haves from Canadian makeup brand 19/99.

We asked our Montreal and Toronto teams to share what they like about the newest beauty brand at Etiket, 19/99, and the products they’ve been enjoying most.

Here’s what some of them had to say:

The Etiket Team’s 19/99 Must-Haves

JULES, Makeup Coordinator / Etiket Toronto

What do you love about 19/99?
I don’t know when we all became imprisoned by beige, but I am so excited to have colour back in the spotlight. Not only did we find such vibrance in a Canadian brand, but with formulas that fit everybody from 19 to 99. I’ve been rooting for 19/99 for years and I’m so happy to give it a new home at Etiket!

What are your favourite products?
The Precision Colour Pencil in Zold, Cream Blush Stick in Tuti,
and Tinted Matte Balm in Terra. Dare you to wear them all together!
CIARAN, Assistant Store Director / Etiket Toronto

What do you love about 19/99?
I love that you can multi-task with mastery using 19/99’s versatile and dynamic collection. At the heart of their brand is a focus on reshaping how we use beauty products, specifically with a goal towards sustainability so that their products and your purchase remain purposeful.

What are your favourite products?
A defined brow and lifted lash can make for a powerful yet simple aesthetic and I cannot be without the Lash Tint Mascara which gives me both! The formula itself is smudge-proof with zero flaking and a medley of nourishing oils helps to condition your lashes & brows ensuring they remain healthy – It’s even great to fill in beard growth gaps!
LUIZA, Makeup Specialist / Etiket Toronto

What do you love about 19/99?
Seeing older women being portrayed as their muses makes me really want to be a part of this beauty revolution that 19/99 brings to the world! I love how the founders thought about mixing artistry, colour and versatility in a super creamy formula that can be used everywhere in the face. Empowering women to embrace their favourite colours no matter their age!

What are your favourite products?
The Tinted Matte Balm is my go-to lip and cheek colour for that perfect muted brown-red that looks like it’s just your natural flush. If you mix it with the Cream Highlight Stick, you’ll get an amazing natural gleam that looks like it’s coming from within!
ANNE MARIE, Boutique & Spa Director / Etiket Toronto

What do you love about 19/99?
I LOVE that this very modern makeup line speaks to all of us, whether you are 19 or 99! And multi-purpose products are always on my list.

What are your favourite products?
The Lip Ointment. It works! Simple and results oriented and slides beautifully. It has saved my very dry lips this season.
MARIANNE, Fragrance Coordinator / Etiket Montreal

What do you love about 19/99?
What a fun launch at Etiket—so colourful and versatile! I absolutely love how adaptable the products are, but it’s their take on the classics that really steals the show. This is definitely a brand for anyone looking to get creative and experiment with their makeup! While I tend to gravitate towards more natural looks, I’m thrilled we now have an option that’s bold, expressive, and perfect for making a statement!

What are your favourite products?
I adore the Graphite Brow Pencil in Light, as well as the Cream Highlight Stick. I love products that are easy to use and give a lot of structure to the frame of the face.
AMÉLIE, Skincare Coordinator / Etiket Montreal

What do you love about 19/99?
I love the spirit of renewal that 19/99 brings! Everything is multi-purpose, easy to use and the textures are creamy. There are original products like lip tints, stick bronzers, pencils in a range of colours and a matte lip balm. Whether you prefer neutral or more daring makeup, there’s something for everyone!

What are your favourite products?
The Cream Contour Stick in the shade Tea. It goes on perfectly by taking a little of the product directly with a brush, then tapping the excess onto the back of the hand to ensure a natural result.
LAURA, Esthetician / Etiket Montreal

What do you love about 19/99?
I love the brand and the variety of colours. Very exciting to have at the boutique.

What are your favourite products?
My favourite products are the Precision Colour Pencils. I was able to do a brown smokey eye in just 5 minutes. Very easy to blend and long-lasting.
ÉDOUARD, Makeup Artist & Skincare Specialist / Etiket Montreal

What do you love about 19/99?
Love the sleek black packaging and the easy-to-use formulas. Multi-tasking and effortless!

What are your favourite products?
The Precision Colour Pencils! Great colour range, great to use as accent colours or if you’re feeling creative as a base for gloss or lipstick for customized colours!

Shop 19/99 in stores or online at Etiket.ca.

Skin Care

Face Masks: Our Team’s Favourites

We polled the Etiket team on their current favourite face masks. Here are their top picks and why they love them!

We asked our team members to share their current favourite face masks. From sheet masks to clay masks, these picks cover all skin types and needs. Read on to discover the go-to face masks our team swears by, along with a little insight into why they love them!

Ultra Purifying Clay Mask
VIVIER

“Helps with hormonal acne during “that time” of the month and for sudden acne flares. Clean feeling and helps mattify skin.”

– GENEVIÈVE, Customer Experience Coordinator
Etiket HQ, Montreal
StemYouth Mask
PRO-DERM

“Instantly lifts the skin. I love the fact that it covers the neck too. Perfect just before an event or when you simply need an instant boost of radiance and firmness.”

– ÉDOUARD, Beauty & Fragrance Advisor – Etiket Montreal
5 Minute Facial Set
TATA HARPER

“I love instant results with the least amount of work and this set combines both a cleanser and a mask that can be done in 5 minutes. I use it once a week in the bath. And not only does my skin feel and look dewy after, my pores get a nice cleanse and along with the signature Tata Harper scent (which comes from the many farm grown superfoods ingredients she includes in every product) allows me to sit back and relax (which is hard for me, even in the tub!).”

– ANNE MARIE, Boutique & Spa Director – Etiket Toronto
Hydrating Floral Mask
TATA HARPER

“A great moisturizing and plumping mask that gives me plump, glowy skin. I love using it at night, especially in winter when my skin is dry from the cold.”

– MARION, Esthetician – Etiket Montreal
Focus Care Youth+ Tri-BioBotanical Revival Masque
ENVIRON

A favourite of two of our team members!

“This is dream skin in a bottle! I use it overnight whenever I have
an important event and my skin is glowing the next day.
My makeup looks flawless and stays put without needing
any touch ups. Can’t live without it!”

– LUIZA, Makeup Specialist – Etiket Toronto



“I always make sure I have this mask in my vanity. It leaves skin smooth, firm and lifted before an event. You can even feel the lifting benefits the next day. It’s no coincidence that it’s nicknamed “facelift in a jar”. I use it regularly, 1-2 times a week,
or whenever my skin needs a little boost.”

– KARINE, Marketing Director – Etiket HQ, Montreal
Clarity Mask
NUORI

“I adore the Nuori Clarity Mask when I feel like I need a fresh boost and deep clean, without stripping my sensitive and redness-prone skin! It’s the perfect treatment to reduce the appearance of pores and blemishes (I sometimes use it as a spot treatment as well!) and the scent is aromatic and green, and helps me reset after a long day. Because the clay texture doesn’t dry too tight or flaky, it’s the most comfortable detoxing mask.”

– MARIANNE, Fragrance Coordinator – Etiket Montreal
Holi (bright) Resurface Glass Face Mask
AGENT NATEUR

“It does exactly what it says! This mask leaves my skin feeling super clean, smooth and radiant. I love to do this before an event or when I want my skin to look extra good, as it reduces the appreance of my pores drastically. Perfect to get that ‘glass skin’ effect that’s trending on socials right now!”

– AMÉLIE, Skincare Coordinator – Etiket Montreal
Supreme Moisture Mask
NUORI

“I really like this mask because it’s very moisturizing. It’s extremely comfortable on the skin and is like a cloud of relaxation. It’s not particularly fragrant, so for my very reactive skin, it’s perfect!”

– SAMUELLE, Esthetician – Etiket Montreal
Resurrection Girl Hydrating Mask
PAI SKINCARE

“This instantly hydrating mask soothes your skin, and you, in one fell swoop. I love to apply this mask post-shave because
the hyaluronic acid instantly floods the skin with moisture whilst the anti-oxidant and anti-inflammatory benefits of Blue Tansy Oil work synergistically to calm the skin & promote healing.”

– CIARAN, Boutique & Spa Assistant Director – Etiket Toronto
Sérum Radiant
FRENCH FARMACIE

“Sérum Radiant is a powerful, multitasking “face oil meets serum” formula to nourish, soften, balance, and boost your skin’s healthy glow. It literally does it all. Great for my senstive skin and really helped my skin barrier now that we are going into a colder season. I also love using the Élixir Exfoliant at night and then the serum with their guasha. In the morning my skin is glowing and plumped!”

– JENNY, Fragrance Specialist – Etiket Toronto
Reviews

Etiket Team Favourites

From skincare and hair care to makeup and fragrance, let's delve into some of our team's current favourites, shall we?

In honour of Valentine’s Day, we asked some of our team members to share the Etiket products that captured their hearts! From skincare and hair care to makeup and fragrance, let’s delve into some of their current favourites, shall we?

JORDANNA
Holistic Aesthetician / Etiket Montreal

All Purpose Skin Cream by Egyptian Magic
It’s amazing for hydration, creating a stronger barrier, healing and leaving your skin looking dewy.

Vitamin-Infused Cream Blush by Tata Harper
A natural look that is good for the skin and gives a nice boost to a dull winter complexion.

Leave-In Treatment by Rahua
I love how this nourishes the hair helping any split or dry ends recover.

Delina La Rosée EDP by Parfums de Marly
Classy, feminine and anticipating spring.


IVY
Aesthetician / Etiket Montreal

Moisturizing Lip Butter in Pink Petal by Huna

To keep my lips hydrated all day long, I love reaching for this lip butter with skin-nourishing ingredients.

La Laque Tinted Lip Oil by Wonderblush

I love this tinted lip oil as it provides shine without stickiness – it feels great on my lips!

Elixir by Viviscal Pro

This is such a great addition to my haircare routine to promote thicker-looking hair.

Sunset Hour EDP by Goldfield & Banks

It smells like summer!


SOPHIA
Beauty & Fragrance Advisor / Etiket Montreal

The Base Face Milk by ILIA

It is so light yet so hydrating and a great primer before applying makeup. It gives the most dewy and glowy look!

Lip2Cheek in Modest by RMS Beauty

It is so easy to blend, gives the most natural flush and is the perfect addition to an everyday makeup look!

Spiritualized Dry Shampoo by R+CO

I have never seen a product like this that refreshes hair without the heavy powdery feeling from usual dry shampoos. It adds volume and dimension back into my hair!

Casamorati Dama Bianca EDP by Xerjoff +
Molecule 01 + Black Tea EDT by Escentric Molecules

I have been loving Xerjoff’s Casamorati Dama Bianca layered with Escentric Molecules’ Molecule 01 + Black Tea. It has the perfect combination of sweet and fresh and is a recommendation I got from Emma, our fragrance specialist, to layer them! So gorgeous.


PAULE
Aesthetician / Etiket Montreal

Super Anti-Aging Face Cream by Dr. Barbara Sturm

This absorbs quickly into the skin and leaves the skin looking fresh, youthful and radiant.

Cream Stay Eye Shadow Stick in Keepsake by Glo Skin Beauty

This cool-toned bronze with a metallic finish looks stunning as an all-over lid colour.

Intensive Hair Oil by Sachajuan

This nourishing oil repairs while adding shine. My hair absorbs it weightlessly without leaving residue.

Baccarat Rouge 540 EDP by Maison Francis Kurkdjian

A cult classic, I can vouch for its lovely, lingering scent that will get you compliments.


GENEVIÈVE
Customer Experience Coordinator / Etiket Headquarters, Montreal

Gut Glow by Bend Beauty

Without going into details, when the digestive tract is healthy, the skin glows!

Lip Karma in Chai by Sahajan + Le Fard Blush in Framboise by Wonderblush

This Lip Karma keeps my lips hydrated and the taste is delectable, like my fave drink! I have also been loving Le Fard Blush, specifically in the shade Framboise by Wonderblush. It is long-lasting, and a little goes a long way.

Cool Wind Perfect Air-Dry Crème by R+CO

This styling creme has a lightweight texture and feel, perfect for my fine hair. No blow-drying needed!

Au Chalet Candle by Etiket

I love lighting this candle after work. It feels so cozy and relaxing.


ANNE MARIE
Boutique & Spa Director / Etiket Toronto

GrenzCine Serum by Vivier

This has been a game-changer in my routine! It has added so much plumpness to my skin and helped heal residual effects from a recent bout of atopic dermatitis.

Limitless Lash Mascara by ILIA

Most mascaras make my eyes water or they do not lengthen and volumize my very sparse lashes. This mascara has fixed all of that and the wand gets every lash.

I Don’t Know What by D.S. & Durga

Fun name and a conversation starter. Warm but not heavy, fresh but not zesty, and I get so many compliments on it.


KARINE
Marketing Director / Etiket Headquarters, Montreal

The Rich Cream by Augustinus Bader

This is the cream I’ve been reaching for this winter. It keeps my skin soothed and moisturized, without leaving it oily.

Total Eye 3-in-1 Renewal Care

This product acts as a skincare product and as a corrector for both the complexion and dark circles. A tiny amount is enough to neutralize the colour of dark circles and facial imperfections.

Biorepair Scalp & Hair Therapy Kit by Colorproof

When I was first introduced to Colorproof’s Biorepair collection, I was rather skeptical. After several months of use, I’m convinced of its effectiveness. The 3 products (and the brush) work in synergy to establish a healthy scalp and follicles, revealing thicker, fuller hair overtime.


ÉDOUARD
Beauty & Fragrance Advisor / Etiket Montreal

Derma-V by Vivier

The perfect soothing night cream to recover from retinol and acids during winter time, and it also prevents flaky dry skin! 

Le Hâle Bronzing Powder | Soleil by Wonderblush

It creates the perfect faux sunkissed look without the skin damage… always wear your SPF!

The Leave-In Hair Treatment by Augustinus Bader

It repairs and tames frizziness for a smooth look! 

Molecule 01 + Guaiac Wood EDT & Molecule 01 + Patchouli EDT by Escentric Molecules

I’ve been receiving so many compliments from this mix! Getting stopped everywhere for compliments. The perfect duo to make an impression on your Valentine!

Reviews

12 Years of Etiket

We are grateful to everyone that has helped to make Etiket what it is today.

It was exactly 12 years ago today that Etiket opened its doors on Sherbrooke Street in Montreal. We are grateful to everyone that has helped to make Etiket what it is today.

We are very excited about what the next year will bring, including the opening of our Etiket boutique and spa in Toronto!

To all our loyal clients and friends, every day we remember what a privilege it is to be part of your life. We thank you.

Etiket. Apply Daily.

OUR TEAM’S MUST-HAVES

We asked our team members to reveal their 12 favourite products: the ones they always use up and restock, or the ones that follow them wherever they go. Discover what some of them shared below!

Shop the Etiket Team Favourites here.

Stay in the Know
Sign up for our newsletter and enjoy 10% off your first purchase from the Etiket Shop
Stay in the Know
Sign up for our newsletter and enjoy 10% off your first purchase from the Etiket Shop
Gardons le contact!
Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.
Gardons le contact!
Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.