Fragrance

Staff Picks: Summer Signature Fragrance

Scents we wear, love, and recommend.

Step into our world of scent.

We’ve rounded up the team’s can’t-live-without fragrances for the summer – those that linger on our skin, spark conversation, and make us feel like our most confident selves. More than just a scent, they are our daily rituals, mood lifters, and secret signatures.

Dive into our personal favourites and maybe find your next signature scent.

OUR FRAGRANCE OBSESSIONS FOR SUMMER

SIMON
Founder & President – Etiket HQ, Montreal
 
“I love this scent for summer because it’s soft, warm, and quietly confident. Mojave Ghost Absolu from Byredo isn’t loud or trying too hard. It has this beautiful balance of creamy woods and sheer florals that reminds me to slow down, breathe, and enjoy the moment. It’s like a deep exhale on a hot summer’s day. Familiar, comforting, and just mysterious enough to keep people leaning in to say…. ‘what are you wearing?”‘
JULES
Makeup Coordinator – Etiket Toronto
 
“My summer is all about rays of light, drops of nectar, and cradles of lawn. To me, that’s best captured in Atelier Materi’s Narcisse Taiji, which scent-wise falls somewhere between Ghibli animated waters and overpriced shampoo. It’s bright and fluttery but still tranquil, like a quiet giggle between lovers on a picnic blanket. Smell it and think of her.”
STEVE
VP Operations – Etiket Montreal
 
“I love Pacific Rock Moss from Goldfield & Banks Australia for summer because it’s just so effortlessly fresh. It’s that laid-back, beachy vibe without being too casual. I love the crisp marine notes, a touch of citrus, and that salty breeze feeling. It’s perfect for those hot days when you want to stay cool and sharp but still easygoing. Honestly, it’s one of those scents that makes me think of vacation even if I am making deliveries for our amazing customers!”
JENNY
Fragrance Specialist – Etiket Toronto
 
Menthe Fraîche from Heeley Parfums is an absolute breath of fresh air—literally! This scent beautifully captures the essence of summer with its vibrant, crisp, and invigorating notes. The fresh minty aroma feels light and uplifting, making it the perfect companion for warm, sunny days. It’s both cooling and refreshing, evoking the feeling of a gentle breeze on a hot afternoon. Lovely and effortlessly elegant, Menthe Fraîche adds a touch of natural beauty to your summer vibe. If you’re looking for a scent that’s bright, cheerful, and absolutely refreshing, this one is a true gem!”
GENEVIÈVE
Customer Experience Specialist – Etiket HQ, Montreal


“This summer, I’m reaching for Palm EDP by Heeley Parfums and BoraBora EDP by Giardini di Toscana – two totally different moods, both equally dreamy. Palm is my ‘sunny stroll under the palms’ scent: fresh, breezy, and effortlessly cool. When I’m craving something a little sweeter, BoraBora brings the vacation vibes with creamy coconut and soft florals – like a beachy dessert in a bottle. Basically, I’m summering in scent!”
MARIANNE
Fragrance Coordinator – Etiket Montreal

“Chic on the terrasse with a crisp glass of white and a spritz of 312 Saint-Honoré by BDK Parfums—powdery florals meet spicy ginger and pink pepper, melting into sun-warmed musk. Sophisticated yet undone, like tousled hair and vintage sunglasses. It’s golden hour in Paris, bottled.”
RALPH
Fragrance Specialist – Etiket Montreal

À Fleur de Pêche by L’Artisan Parfumeur is a bright, sunlit peach burst with juicy acidity intertwined with delicate jasmine petals creating a luminous and modern ode to summer’s ripe sensuality.”
ALLAN
Fragrance Coordinator – Etiket Toronto

Ganymede by Marc-Antoine Barrois is a dreamy summer scent because it’s light, fresh, and a little spacey—in the best way. Think sun-warmed suede, salty minerals, and juicy mandarin dancing on skin. Cool, crisp, and effortlessly chic. ✨”
ANNE MARIE
Store Director – Etiket Toronto

“Simple. Solar. Smiling. TILIA is the scent of an everlasting summer and holidays that never end. A lovely blend of jasmine and vetiver. It is an ode to simplicity, to optimism, and to the joy that lingers like a long summer day. Literally sunshine in a bottle.”

Shop all our fragrances in store and online at Etiket.ca.

Fragrance

Our Top 5 Minimalist Scents for Summer

Yes, Summer is officially here! Breezy scents to amplify sun and skin.

We don’t know about you, but we think warmer weather demands simpler pleasures. When the sun is out, we want a streamlined, refreshing fragrance that enhances our skin without dominating. But simple and light doesn’t have to mean basic and boring!

Read on to discover our picks for minimalist fragrances to keep you breezily, but beautifully, scented this summertime.

ESCENTRIC 05
Escentric Molecules

Bright, happy, Mediterranean air, held to the skin with the abstract fluffy radiance of the classic aroma molecule Cashmeran. Like an ozone layer of cerulean blue, this fragrance is fascinating enough to get lost in but easy enough to spray it on and lose yourself in summer.
RADIO BOMBAY
D.S. & Durga

A summer scent of a different sort – a lifelike, creamy, refreshing sandalwood glowing with afternoon warmth and magnetic simplicity. A perfume with the frank, hypnotic quality of a world-class essential oil, with a subliminal hint of lakeside beach day from its “coconut musc”, balsam fir and ambergris drydown.
COLOGNE CEDRAT
Matiere Premiere

This light beam of Italian citron oil is sparkling citrus perfection. Matiere Premiere’s fragrances are 85-92% natural, and each build streamlined colour fields of scent around a single world-class raw material. Even their bottles are a minimalist’s dream!
SALUTE !
Parfum d’Empire

A smooth, soothing aura of clean earth carrying the dulcet tones of freshly crushed Corsican grape skins. Not sweet, juicy, or sticky in the slightest, this one-of-a-kind atmospheric scent bottles the cool shade of rustic French cellars and the precious aromas of its sun-ripened bounty aging in oak. 

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.
SEL MARIN
Heeley Parfums

Perfumer James Heeley is the king of chic minimalism. While his brand is full of breezy, quietly romantic masterpieces, this might be his most iconic. Sea water on skin, distilled simply with photographic detail, botanical vibrancy and the transparency of clean water. Often imitated, rarely equalled.
Meleg Perfumes just launched at Etiket
Fragrance

Niche. Unapologetic. Canadian-Made. Discover Meleg Perfumes.

We just launched a new fragrance brand called Meleg Perfumes! Learn more about this exciting new niche brand and why Simon decided to launch Meleg Perfumes at Etiket.

Meleg Perfumes was founded by Matthew Meleg, a self-trained perfume enthusiast, in 2020.

It’s impossible to consider Meleg Perfumes without taking into account Matthew Meleg himself. “There is no separation between myself and the perfumes. Each one has a story behind it, and they’re kind of like diary entries,” the Vancouver-based self-taught perfumer says.

Every component from the ingredients to the packaging is deliberate and conscientiously crafted. The box that holds each perfume is inspired by apple bins of the Meleg Orchard in Ontario. 

The goal? ”Thick, nuanced and layered with facets, I’m playing jazz here. Meleg Perfumes express liveliness and are recognized by their hedonistic character. Sometimes baroque and once in a while I’ll even throw a little Pop-Art as well – ode to fellow Slovak, Andy Warhol. And because I’m self taught, stubborn and unwilling to compromise with their compositions you’ll either love or hate my perfumes. My goal isn’t to please everyone. My goal is to make art, to celebrate being alive.” Matthew Meleg

As he suggests, his perfumes are mostly diary entries, they would detail a fascination with culture, history and sexuality. They also tell the story of a wayward journey – from growing up on a farm to a difficult family life to dropping out of Emily Carr University, to his decade of living in Japan. His scents are unapologetic, nuanced and complex, much like Meleg himself. 

What drew us to the brand?

We pride ourselves on being a beauty destination that features curated brands from around the world. Simon, Etiket’s founder, carefully selects beauty, fragrance and lifestyle brands that are well-established, or up-and-coming like Meleg Perfumes.

We asked Simon what prompted him to add to add Meleg Perfumes to our fragrance lineup. This was his answer:

I am always looking for new brands, especially Canadian brands to add to our assortment. I was excited when I had a call from Matthew to talk about his new fragrance collection because we don’t have that many Canadian perfumers. We already carry three Canadian perfume brands: Monsillage, Zoologist and Libertine Fragrance and Meleg Perfumes made a perfect addition. Matthew’s approach to fragrance comes not only from his personal experience and travels but from being a self-taught perfumer who has pushed himself to make innovative and beautiful fragrances often rooted in a Canadian heritage with inspiration from his travels around the world.”

We currently carry 12 of the Meleg Perfumes in our store and on our website. If you’d like to test some of the fragrances, you can always purchase samples through our sample program, or stop by the store!

Where To Store Your Fragrances

So the snow has already threatened to flurry—or perhaps it’s already fluttering down where you ...

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So the snow has already threatened to flurry—or perhaps it’s already fluttering down where you …

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.