A beginner's guide to retinol.
Skin Care

What is Retinol? A Beginner’s Guide to Using This Powerhouse Ingredient.

Retinol is often referred to as a powerhouse ingredient. The reason it’s referred to as such is because it is strong. Its strength is what makes it effective, but also what makes it dangerous. Keep reading to learn how to properly tame this skincare beast.
Photo by Park Street on Unsplash

Retinol: an ingredient heard of by many and understood by few. It’s often referred to as a powerhouse ingredient which makes it all the more mysterious and alluring.

Many of you may be sold on the idea of incorporating it into your routine without actually knowing what it does or how to use it. Although I don’t blame you for quickly jumping on the retinol bandwagon, I can’t stress how important it is to understand this ingredient in its entirety so as not to damage your skin. The reason it’s referred to as a powerhouse ingredient is because it is strong. Its strength is what makes it effective, but also what makes it dangerous. Keep reading to learn how to properly tame this skincare beast.

WHAT IS RETINOL?

Retinol (also known as vitamin A) is an over-the-counter form of retinoid, which is usually prescribed by a doctor. Retinols work by increasing collagen production as well as increasing the rate of cell turnover. New York dermatologist Shari Marchbein, M.D. mentions that retinols ‘also help treat acne, blackheads, and clogged pores.’

Because retinol is an over-the-counter retinoid, it is milder than prescription retinoids which makes it ideal for at-home use. Ideally, one should slowly build up their resistance to retinol and eventually apply it every single night. Key work here is slowly. This is a process, folks. Patience is required.

WHO IS IT FOR?

As mentioned above, retinol serves many purposes. It prevents wrinkles, brightens dull skin, treats acne and fades dark spots. With that logic, retinol can help everyone from mature skin, to acne sufferers and anyone in between! Over time, retinol can help increase the production of collagen and elastin in the dermis. Not only does this ingredient provide short term results, but it also aids in the long-term health and appearance of your skin.

If you have perfect skin with no issues whatsoever, lucky you! In your case, most dermatologists would recommend you start using retinol in your thirties, just as your collagen production begins to slow down. In fact, as dermatologist Mona Gohara, M.D., associate clinical professor at Yale University explains: ‘Up until your early-30s, your cells turn over every 28 days, creating a fresh layer of untouched, pristine skin. But after you hit your mid-30s, your cell regeneration slows down, turning over every 50, 60, or 70 days. Retinol, however, sinks into your skin and speeds up cell turnover, causing your body to churn out fresher, smoother skin again.’

HOW DO I USE IT?

We asked our medical aesthetician, Paule, to inform us on how to properly incorporate this ingredient into our routines. For beginners, she recommends starting off by using it twice a week, every 3 nights for the first 2 weeks. If your skin is tolerating it well- i.e. isn’t too red or irritated, then you can add another night per week to this regimen. As time goes on, you can maintain that same time frame: increasing by one night every 2 weeks until you’re up to using it every single night.

If you’ve been using your retinol every night for a few months, and you feel like you want to increase your retinol strength, you absolutely can. However, be sure to start the process all over again. Using it twice a week, every 3 nights for the first 2 weeks and increasing slowly. I cannot stress how important it is to go slowly, as retinol can burn like no other. Trust me.

If you feel like your skin is dry when using retinol, you can apply your night cream or moisturizer on top of it, 10 minutes after you applied your layer of retinol.

IS IT SAFE FOR SENSITIVE SKIN?

For those of you who have sensitive skin, Paule recommends using retinol with a slow release system. A slow release system ensures that the active ingredient is released into your skin in small doses over time and not all at once, which can cause irritation in some people. She also recommends starting at a low percentage. The SkinMedica retinol 0.25 and the SkinCeuticals 0.3 are great for beginners with sensitive skin. PCA Skin also offers a retinol treatment designed specifically for sensitive skin. Paule also mentions that people with sensitive skin should start by using retinol once a week and should add a layer of moisture on top to soothe and hydrate the skin. If you experience any irritation or discomfort, discontinue use.

So there you have it! A beginner’s guide to retinol. As you can see, it’s not hard to see why this ingredient is touted by so many in the industry. There’s no such thing as a miracle ingredient, but this one is pretty close! Discover our selection of retinol products and get a clear, glowing complexion in 2022!

Gift Giving

Our 2020 Gift Guide: A Gift For Everyone On Your Shopping List

Holiday shopping can get very overwhelming. What to buy for the ones you cherish most? ...

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Holiday shopping can get very overwhelming. What to buy for the ones you cherish most? If you’re lucky enough to get a wishlist on a silver platter, count your blessings. For the rest of us, coming up with clever gift ideas year after year can be a real head-scratcher. To help simplify this year’s holiday shopping, we’ve scoured our shelves to come up with the best gift ideas for every persona in your life. Let’s discover them together!

THE TRENDSETTER

We all know them. Our friends and family members who know everything before anyone else does. They’ve tried every new product, new treatment, seen every new movie. They’re ahead of the curve! For them, we recommend our most trendy products. The ones we believe will catch on in the next few months. Ever heard of the ZIIP device? We’re pretty sure your trendsetter friend has. Why not treat them with this hyped product? How about adaptogens? The beauty industry is starting to look at skin health from the inside out. The trendy Agent Nateur brand has paired up with Goop approved Dr. Will Cole to create an adaptogen that promotes healthy skin from the inside out. Discover our wide list of gift ideas for the trendsetter!

THE GREEN GODDESS

Clean beauty has taken over the industry by storm. You definitely have a green goddess on your holiday shopping list. If you’re not familiar with clean beauty yourself, buying for this person can be challenging. Some people believe that products with nothing but natural ingredients like essential oils are not as effective as non-natural products. We’re here to debunk that myth. Discover our natural range of products designed to deliver effective and long-term results for the Green Goddess in your life!

THE DISCOVERER

The discoverer is someone who looooves to try new things. This person is constantly switching out new products in their routine, on the hunt for the best thing! The discoverer may be the easiest person to shop for because they’re open to trying anything! With that in mind, we’ve curated a list of our most fun and adventurous products! From Consonant’s Sculpting Globes to the new Plume Science Lash & Brow Enhancing Serum. We’re certain you’ll find the perfect gift for the discoverer in your life!

THE BEAUTY MAVEN

The Beauty Maven is all about products that enhance their natural beauty. From luxurious body oils and illuminating makeup products, to volumizing hair products and glow-enhancing skincare products. They have them all! This gift guide features products that the Beauty Maven in your life will love from the top beauty brands in the industry! Discover the full list today!

FOR THE HOME

Some of you may find yourselves holiday shopping for someone you’re not close enough with to buy the previous products mentioned. If that’s the case, might we suggest you turn your attention to home gift ideas? They’re guaranteed to please and are easy to shop! We’ve curated a list of our favourite home gifts, from candles, fragranced hand soaps and room sprays! Discover the full list home gift ideas here!

FOR THE MAN IN YOUR LIFE

Shopping for a man can be tough. If you’re lucky, the man in your life has left hints for you to pick up on. Most of us, however, are left with no clues and racking our brains for ideas. If you’re part of the latter group, let us help! Holiday shopping for a man doesn’t have to be difficult. Focus on fragrances, beard accessories, strong scented candles and other home accessories like olfactive magazines, for example! Discover the full list of gift ideas for the man in your life!

STOCKING STUFFERS

Before hanging up the holiday stockings on the mantel, you first need to decide what you’ll be putting in them this year. Stocking stuffers are a fun way to add cute bonus gifts to unwrap! Every year, brands come out with perfectly sized products that make great stocking stuffers! From lip balms and hand creams, to travel sized skincare and haircare products, we’ve got something for everyone! Discover our stocking stuffer gift ideas for your loved ones!

Looking for more gift ideas? Discover the rest of the personas on our website!

Skin Care

EltaMD Skincare Line : Our Newest Obsession.

EltaMD's skincare lineup offers the same no-nonsense philosophy as their sunscreens: sensitivity-free, non-comedogenic and safe for all skin types. We could not be more excited about this addition to our shelves! Let's get you introduced to the products!

Chances are you’ve heard of the brand EltaMD before. In fact, their sunscreens are probably some of the most popular sun care products on the market. They fly off the shelves at Etiket every year and it’s not difficult to see why. EltaMD has formulated their sunscreens to cater to every skin concern. From breakout-prone skin to dehydrated ones, EltaMD has a sunscreen for you. Not only do they protect you from UVAs and UVBs, but they’re also non-comedogenic, sensitivity-free, fragrance-free and paraben-free, which is why they’re beloved by so many.

To pair with their sunscreens, EltaMD has designed a skincare line that has been available in the U.S. and is now avaialble in Canada. The products are the Foaming Gel, AM Therapy Facial Moisturizer, PM Therapy Moisturizer and the Renew Eye Gel. This skincare lineup offers the same no-nonsense philosophy as their sunscreens: sensitivity-free, non-comedogenic and safe for all skin types. We could not be more excited about this addition to our shelves! Let’s get you introduced to the products!

FOAMING FACIAL CLEANSER

This foaming facial cleanser is great for getting rid of any makeup, oil or impurities on the skin. In fact, it’s a great addition to the double-cleanse! Use it as your first or second cleanse, or even as both! The thick, rich foam gently cleanses leaving your skin feeling clean and balanced. True to EltaMD, this product is oil-free, sensitivity-free and pH-balanced. A no-nonsense formula that gets the job done!

AM THERAPY FACIAL MOISTURIZER

The EltaMD AM Therapy is a lightweight moisturizer that quickly seeps into the skin, providing all-day hydration. For anyone who has an oily complexion, this product is ideal! EltaMD claims that the AM Therapy stimulates the skin’s natural water system to moisturize without oil or heavy emollients. The Hyaluronic acid that it contains also helps increase moisture absorption and retention. As expected, it pairs beautifully with the EltaMD suncreens and is oil-free, fragrance-free, non-comedogenic and safe for sensitive skin. A great addition to your daytime skincare routine!

PM THERAPY FACIAL MOISTURIZER

The EltaMD PM Therapy is a nighttime moisturizer packed with ingredients designed to moisturize, repair and restore your skin while you sleep. In fact, ceramides strengthen the skin’s natural moisture barrier, while niacinamide and antioxidants work to improve the skin color and tone, while also speeding up the metabolism to maximize the nightly skin repair process. Small rice protein peptides stimulate cell growth and collagen formation, resulting in even more skin elasticity. As it nurtures, revitalizes and oxygenates the skin, wrinkles fade and skin tone improves, resulting in a smoother, fresher appearance. Doesn’t get much better than that, right? It can all sound a bit like a sales pitch but at the end of the day, ingredients don’t lie! And EltaMD is all about their ingredient list.

RENEW EYE GEL

Say bye-bye to under-eye puffiness, dark circles and fine lines and wrinkles with EltaMD’s Renew Eye Gel! This eye gel is packed with peptides, hyaluronic acid and natural extracts designed to support the skin matrix to help prevent and reduce the appearance of skin aging all while generating brighter, healthier-looking skin. This eye gel works great under makeup and helps repair and restore your skin while you sleep! We’re hooked.

Suffice to say, this new addition to the Etiket shelves does not disappoint. Just like with its sunscreens, EltaMD delivers with their skincare products. Simplify your skincare routine with these effective, ingredient-packed products!

Skin Care

Etiket Staff Must-Have Products For Fall

Fall is a season that pairs well to the beauty industry. Discover the products that our staff just can't get enough of.

Picking new products to try can be very overwhelming, what with all the options out there. To simplify the process for you, we’ve asked our team to come up with one must-have product each for fall. Fall is a time of transformation, the weather is changing, the leaves are turning and the days are getting shorter. Your beauty routine should transform as well. A few tweaks can make saying goodbye to summer much easier on your skin. From hydrating moisturizers and warm-toned makeup, to spice-scented candles and nourishing body oils, fall is a season that is perfect for self-care, something we all need right now. Discover the products that our team just can’t get enough of.

Emmanuelle – Tata Harper Specialist & Aesthetician

I love the Retinoic Nutrient Face Oil from Tata Harper because it is a multivitamin oil, and just like our body, we need to boost our natural defences and regulate our cells with the changing of the seasons. Retinoic oil, which is a natural form of vitamin A, has an ultra-regenerating effect without irritating the skin, it also has anti-aging properties. I call this oil “the vitamin cocktail”! Its oil texture also allows me to massage my face and use my gua sha every night. I can also mix it into my day cream in the morning to infuse even more hydration into my dry skin. It will prevent dehydration throughout the day. – Emmanuelle

Jordanna – Holistic Aesthetician

The Holi (water) Pearl & Rose Hyaluronic Toner from Agent Nateur is the most hydrating post cleanse product I have ever used. It allows the skin to attract more moisture, which is crucial as we head into the colder and drier months. Once applied, you can feel your skin barrier getting stronger.

Monica – Boutique Operations Manager

Monica's pick for fall is the Hyaluronic Gel Moisturizer from Tata Harper.
Tata Harper – Hyaluronic Gel Moisturizer

My fall obsession is the Hyaluronic Gel Moisturizer from Tata Harper. Not only is it packed with antioxidants to protect my skin and give it a radiant glow, but it also hydrates my problematic oily skin without causing flare-ups. I see a real difference when I use it, and will never go without it! I love that it gives my skin a glow, helps prevent signs of aging and hydrates without leaving a thick layer of residue on my skin. (People with problematic and oily skin like mine are unfortunately all too familiar with creams that leave unwanted residue!)

Paule Medical Aesthetician

Paule's fall essential are the Hydrating Oil Capsules from Environ.
Environ – Focus Care Moisture+ Vita-Antioxidant Hydrating Oil Capsules

I first discovered Environ when Etiket opened in 2011 and I have been using it ever since. Environ’s Focus Care Moisture+ Vita-Antioxidant Hydrating Oil Capsules are a must-have for me when fall hits and it starts to get cold outside. They help to overcome dehydration from the changing of the season. They leave my skin feeling nourished and satiny.- Paule

Sari – Skincare & Fragrance Specialist

Sari's fall essential is the Master Radiance Base from RMS.
RMS Beauty – Master Radiance Base

After the summer is over and I have lost my suntan glow, this creamy texture of the Master Radiant Base makes me feel radiant and sun-kissed. I have loved RMS since we first start carrying it at Etiket and now any new launch becomes a favourite of mine. Easy and simple to use and all clean ingredients. – Sari

Naomi – Skincare & Fragrance Specialist

The HydrExtreme Hydration Booster from the Canadian brand Consonant is my fall superstar product because I love that this product (which has only two (!) ingredients) gives me a hydration boost that lasts all day. I use it on my face and lips to plump the skin. With drier and more sensitive skin these months, this super gentle and effective product is perfect for me! – Naomi

Daphne – Customer Experience Coordinator & Social Media

Daphne's fall essential is the Discolouration Defense from SkinCeuticals.
SkinCeuticals – Discoloration Defense

After spending the summer in the sun (with sunscreen *almost* every day), I find that my red acne marks appear a little darker than in the winter months. That is where Discoloration Defense from SkinCeuticals comes in to rescue my skin! Formulated with key ingredients in fighting pigmentation, this serum is clinically proven to reduce the appearance of stubborn brown patches and post-acne marks. In my opinion, this is a must in everyone’s beauty bag post-summer! – Daphne

Adam – Warehouse Coordinator

When I started at Etiket I didn’t know much about skincare, and now I appreciate everything we offer – I am amazed at what good skincare has done for my skin! I keep the MALIN+GOETZ Mojito Lip Balm with me all the time. It is healing for my lips – more than just moisturizing! – Adam

Karine – Director of Marketing

Karine's fall essential is the Hair Mask Trio from The Hair Routine.
The Hair Routine – Treatment Mask Bundle

Those close to me know that I LOVE hair products. In fact, hair often becomes a topic of conversation with me! From the first time I tried the hair masks from Montreal-based brand The Hair Routine, I knew that they would become an obsession. I’m constantly replenishing them. They make my hair strong, shiny, soft and bouncy, just how I like it! Their secret is simple; every jar contains water, oil and proteins essential for maintaining healthy hair. I rotate the masks to ensure my hair stays flawless. All you have to do is meet Clarissa, the founder of the brand to be convinced, she has the hair of a Goddess! – Karine

Steve – VP Operations

I love the Supreme Moisture Mask from NUORI! As we go into winter, my skin gets so dry – especially as I run outside everyday! I use it as an overnight mask and LOVE the glow my skin has in the morning! Stay Excited! – Steve

Simon – Founder & President

Simon's fall must-have is the Vitamin C Intensive Face Cream from Kat Burki.
Kat Burki – Vitamin C Intensive Face Cream

I started using the Kat Burki Vitamin C Intensive Face Cream when I was testing the brand for the store. I have always been a Vitamin C serum guy as I know how important antioxidants are in my daily routine. After reading about how this 15% Vitamin C cream works, I was intrigued to see the results. I have to say I like the texture and feel of the cream AND I am seeing the results I have always seen with the serums I used to use. – Simon

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.