Fragrance

Sexiest Fragrances

We picked some of our sexiest fragrances, separated by classically masculine, feminine or unisex, that we think would fit each mode of seduction.

There are many paths to seduction – and sometimes, less is more. Other times, more is more. It all depends on whether you like to make a splash, share a wink, or let them come to you. 

We picked some of our sexiest fragrances, separated by classically masculine, feminine or unisex, that we think would fit each mode of seduction. Pick your style and read on.

3 Sexiest Feminine Fragrances

Effortless: Dear Polly

Transparent black tea and amber.
Deline la Rosée - PARUMS DE MARLY
Flirty: Delina La Rosée

Fresh orchard fruit and transparent flowers. 
Come hither: Arabesque

Electric resins and ravishing rose.

3 Sexiest Masculine Fragrances

Subliminal energy: Molecule 01 + Guaiac Wood

A second skin of whisky barrel wood.
Getting noticed: Arborist

A lumberjack in an enchanted forest. 
Up for a good time: Ege

A blast of gold-plated maritime freshness.

3 Sexiest Unisex Fragrances

A touch of magic: Peau

A mysterious dance of molecular musk.
Come hither: Plum in Cognac

A cuddle of sweetness and spice.
Total eclipse of the heart: Night Flower

Spellbindingly smooth suede and tonka bean.
Fragrance

10 Powerhouse Fragrances for Winter Weather

Ten fragrances we love, each more smoldering, simmering, sizzling and scintillating than the last.

Winter may be dark, but the gloom has its upsides. The crisp chill in the air is the perfect (and sometimes only) backdrop for the richest, boldest fragrances one dares to wear. Smoky tones cut beautifully through the cold while remaining balanced on the skin. Sweet notes feel cuddly and luscious, and rarely overwhelming. If the weather demands a warm outfit, we think it can also demand a warm perfume. 

We came up with a list of ten fragrances we love, each more smoldering, simmering, sizzling and scintillating than the last. Each are powerhouses of scent, which should project uncompromising visions of texture and shadow, hour after hour into the night. 

Browse our selection below, or grab our Winter Powerhouses Sample Pack to take an intrepid voyage through them all.

Arquiste – Anima Dulcis
Unctuous, velvety Mayan-spiced hot chocolate in a bottle. 
Amouage – Reflection 45
Rich herbal woods, refined and gleaming like liquid silver silk. 
Hiram Green – Arbolé
A thick pillow of all-natural sandalwood, vanilla and tonka bean.  
Imaginary Authors – The Cobra & The Canary
A sexy sizzle of leather, tobacco, and steaming asphalt.  
INITIO Parfums Privés – Psychedelic Love 
Rose & resins drenched in narcotic sweetness and seduction. 
Nishane – Pachuli Kozha
A luscious spiced honey drizzle over polished golden patchouli. 
Parfum d’Empire – Aziyadé
Juicy, sensual fruit notes vibrate with unabashedly erotic spices and musk. 
Tauer – Incense Rosé
A mysterious voyage through frankincense shadows, wild rose and smoldering myrrh.
Thomas de Monaco – Fuego Futuro
A rustic, textured shamanic spell of smoked sage, hay, cedar and ash. 
Zoologist – Squid
A seaside ghost story of sea salt, otherworldly incense, and ambergris. 
Gift Giving

Favourite Fragrance Gifts for Every Room

Our curated list of scents perfect for any room in the house. 

It was Coco Chanel who once said: “no elegance is possible without perfume.” Of course, she was referring to the romance of wearing perfume on the skin, but we think the same is true of any room in your house. A home scent is the oft-overlooked finishing touch for any room, helping it accrue familiarity, comfort, freshness, and, yes, an invisible elegance. 

A home scent is also a way to gift fragrance without the tricky business of skin chemistry. Giving a perfume as a gift can sometimes require an intimate knowledge of the recipient, but a home scent can be enjoyed on its own, in the receiver’s own time and space. In short — a home scent is the perfect gift for any fragrance lover!

We’ve unpacked some favourites from Etiket’s extensive home fragrance selection, and curated a list of scents perfect for any room in the house. 

For the Study

In the quiet of a study or home office, we prefer rich, grounding, contemplative scents. Paul Smith’s Bookworm diffuser perfectly captures the indescribable comfort of a library filled with old books, as the fiery colour of its transparent glass vessel enhances warm, wooden shades in the room’s decor. 

Want to go bolder? Indulge in crackling firewood magically softened with vanilla bean in our own house-made Au Chalet candle, or fall down a literary rabbit hole with Imaginary Authors’ Cape Heartache candle, which imagines a rugged Pacific coastal forest filled with coniferous needles and brightened by tangles of wild strawberries. 

Coincidentally, the Strawberry candle by Malin + Goetz also plays up the botanical, green side of the familiar berry. Offering a lighter, but no less comforting, option for this room, it blends the garden-picked, barely-ripe fruit with sparkling pink pepper, fluffy orris root, and cozy musk. 

For the Kitchen

This room can often serve as a chaotic olfactory battleground, so we think any kitchen scent must either go with the flow or cut through the noise. Arquiste’s poetic Sobremesa candle uniquely captures an afternoon digestif around a table in Mexico City, with starched table linens, desert herbs like sage and rosemary, and the wood of the table itself; all scents perfectly at home in any kitchen. Similarly, the Pasta Water candle by D.S. & Durga began as a commission for an upscale Italian restaurant in New York City. One of our most unique gifts, it echoes the warm, salty-sweet glow of pasta steam, allowing it to complement, not contradict, the food. 

Other times, kitchens need to be freshened up after a meal. For a steady beam of scented sunlight, the Daydreamer diffuser by Paul Smith smells just as bright and joyful as it looks, diffusing kitchen-friendly notes of verbena and lavender. For maximum potency, a spritz of the Aramara room spray from Culti Milano electrifies the room with lifelike bitter orange. It also comes in a special edition orange coloured diffuser

For the Living Room

Here, we can get a little creative, and set the scene with colourful accents that add fun and style. Created for the St. Regis hotel group, Arquiste’s Caroline’s Four Hundred room spray has bottled a breathtaking bouquet of American beauty roses, piled high with various dewy blossoms for a Gilded Age Society gala. Far from old-fashioned, the scent is refreshingly botanical and unbelievably luxurious. 

For a more humble pleasure, Culti Milano’s Ficum Blu diffuser is a joyful kaleidoscope of juicy fig. Families with children will also love the playful Fraise & Rhubarbe candle from Montreal locals T. Lees, with its addictively jammy fragrance. 

Opting for the warmer side of botanicals, Paul Smith’s Botanist diffuser adds a sophisticated base note of real earthy vetiver to the room, along with a stylish colour story to boot. Even richer is the Bread in Chestnut candle by Scents of Wood — mingling the intoxicating aroma of toasted grains with creamy tonka and sandalwood. 

For those who take their interior design very seriously, Italian atelier Fornasetti offers museum-quality pieces that smell as refined as they look. We love the Peccato Originale collection, scented with mediterranean florals and rosewood, which feature a whimsical design reinterpreting the Garden of Eden. Available in a variety of sculptural shapes, including the iconic Se Poi candle, Fornasetti home scents blend form and function, becoming veritable art objects for the home. 

For the Bathroom

Clean and relaxing are the goals here. For an ambient scentscape of soothing Japanese green tea, Culti Milano’s Thé diffuser is the perfect everyday companion. And for an on-demand burst of seaside freshness, the Mareminerale room spray is a bold blast of cooling ocean mist. 

For a full-blown spa night, we created our own playfully titled Laisse-Moi Tranquille candle (“Leave Me Alone” in French). With fresh sage, citrus, and squeaky clean amber, it’s the perfect scent to help you tune out and recharge. 

Because bathrooms are often smaller spaces, we find smaller votive candles are the perfect size for this room. The Cannabis Votive candle by Malin + Goetz doesn’t smell like someone’s been sneaking a smoke — instead, it cleverly blends citrus, spices and green-earthy notes into a fresh botanical landscape. And for a bit more to choose from, the adorable Home Hooplas Votive Candle Trio set by Penhaligon’s contains three refined, intriguing fragrances in a gorgeous wooden chest. Inside, find miniature versions of the tropical floral Comoros Pearl and green-fruity Roanoke Ivy, both lovely touches for any bathroom.

For the Bedroom

Bedrooms are sanctified spaces that beg for refinement and comfort. But that doesn’t mean a bedroom scent has to be basic. Take the whimsical but deeply soothing No. 4 Candle by inventive French house Marc-Antoine Barrois. Imagining the favourite snack of their London boutique’s mascot — a large sculpture of a blue rabbit, à la Alice & Wonderland — it blends velvety carrot seed and lush lavender into a soothing hug of scent. And speaking of lavender, we love using the Wild Brooklyn Lavender Auto Scent by D.S. & Durga as a contemporary twist on the old-school lavender bud sachet. Tuck into a drawer to delicately scent fabric or linens. 

Maison Francis Kurkdjian candles make for sophisticated accents to any bedroom. Their Limoges ceramic vessels and seamless, sumptuous scents create an atmosphere of easy luxury. We love the intoxicating, smoky-sweet Oud Satin Mood candle as an opulent bedside indulgence, and their limited edition Rose des Neiges candle for the olfactory equivalent of sprinkling fresh rose petals on your pillow. 

If a bedroom scent needs a touch of sensuality, our house-made Mon Amour candle is a staff favourite. The fragrance is a dance of voluptuous gardenia and purring musk, with just a cheeky hint of spiced cherry. Just be sure you gift it to the right person. 

For the Holidays

There are those of us for whom the winter season demands maximum festive cheer, and whether we realize it or not, smell is a significant part of classic holiday memories. Luckily, we have a wide variety of candles offering the perfect, giftable dose of holiday scent. 

Two Montreal brands produce perfect renditions of the classic Christmas candle. The Rudolph candle from Ruby Brown comes emblazoned with a contemporary antler design, and T. Lees adds a fruity twist to their holiday candle Evergreen & Champagne

Other candles add additional layers of atmosphere, riffing on the Christmas tree tradition. Maison Francis Kurkdjian’s Mon Beau Sapin is a beloved favourite, adding snowy sparkle and resinous depth to the winter wonderland. For the more irreverent of Christmas die-hards, the Portable Xmas Tree candle from D.S. & Durga adds a whole forest of evergreens and a dose of warming spice to the mix. Even more uniquely, the brand also offers a Chanukah in the Desert candle. Rustic notes of cypress and juniper float over glowing resins and spice, forming a unique alternative for holiday warmth, no matter how you celebrate. 

Fragrance

The Empire of the Senses: Meeting Marc-Antoine

A photo of fragrant Inula graveolens flowers, which grow wild in the perfumer’s native Corsica. An in-house extraction of the plant forms the basis of the Parfum d’Empire fragrance Mal-Aimé.

The library of fragrance ingredients in perfumer Marc-Antoine Corticchiato’s studio.

Since late July, the unique fragrance of Parfum d’Empire, a brand founded in 2002, has been wafting through the Canadian air, now exclusively available at Etiket. Renowned for its captivating perfumes and rich olfactory heritage, this journey goes beyond mere commerce; it’s an encounter with a world of fragrances that transcend borders. I had the exceptional opportunity to explore this realm by meeting the talented founder and perfumer, Marc-Antoine Corticchiato, along with his wonderful team, during a visit to their Paris laboratory in September. This olfactory experience unveiled the secrets behind the creation of each perfume and the deep commitment of this passionate team to the art of perfumery.

The scented concentrates of Parfum d’Empire fragrances age in round-bottom flasks. This process allows the many ingredients in the formula to merge with each other, polishing the edges of the fragrance before it’s mixed with alcohol.

Delving into this captivating olfactory journey reveals the essence of Parfum d’Empire and its connection to Marc-Antoine’s childhood in Morocco and Corsica, offering a sensory voyage that awakens the senses and imagination. Marc-Antoine Corticchiato, with a background in chemistry, has always been captivated by the mysteries of plants and their fragrances, which led him to the world of perfumery. He primarily seeks the quality of natural scents to breathe life into his perfumes, emphasizing the art of personal storytelling. Each fragrance becomes an opportunity to convey a personal narrative, to evoke an emotion or a unique experience, creating unique sensory tales that explore the realm of memories and emotions through scents.

A scientific scale is an essential tool for formulating fragrances. It’s used to measure quantities of raw materials down to the drop. 

If Marc-Antoine Corticchiato hadn’t been drawn into the intoxicating world of perfumery, he would likely have pursued his second great passion: horsemanship. Far from being just another interest, horse riding represents for him a profound emotional and sensory connection with nature, animals, and childhood memories. This passion inspired him to create perfumes capable of capturing the essence of his equestrian experiences. I conclude by expressing my deep gratitude to the Etiket team for making this experience possible and to the entire Parfum d’Empire team for their warm and generous welcome.

Emmanuelle Bénard
Fragrance Specialist at Etiket

Green Perfumes We Love
Fragrance

Earth Month: Green Perfumes We Love!

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world. 

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency. 

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love. 

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you. 

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients. 

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region. 

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume). 

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood. 

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud. 

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane. 

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

DISCOVER NAOMI GOODSIR AT ETIKET BOUTIQUE
Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.  

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR
Bois d’Ascèse
NAOMI GOODSIR

“Bois D’Ascèsce smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR
Corpus Equus
NAOMI GOODSIR

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR
Cuir Velours
NAOMI GOODSIR

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR
Iris Cendré
NAOMI GOODSIR

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR
Nuit de Bakélite
NAOMI GOODSIR

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR
Or du Sérail
NAOMI GOODSIR

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir. 

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form. 

Discover Naomi Goodsir at etiket.ca or in-store!

Discover our most attractive scents
Fragrance

Most Attractive Fragrances

Whether we're single or partnered, most of us want to be alluring. So, if attraction is the goal, how do you want to smell?

Most of us want to be alluring in some way, whether we’re single, partnered, or something in between. And there is perhaps no sense more tailored towards intimacy, or the prospect of it, than the sense of smell. Smell is a primal sense, hijacking memory and emotion, triggered by a poetic process in which a tiny piece of what you smell must breach your physical boundaries and enter your olfactory sensors in literal physical communion. 

So, if attraction is the goal, how to harness the sense of smell?

First and foremost, we need something that makes us feel confident. A study showed that women rated men’s attractiveness higher when they were wearing a scent, even if they only looked at a picture of the man and couldn’t actually smell what they were wearing. In other words, scent helps us feel like we’re projecting our best selves. But while confidence is key, for Valentine’s month, we decided to dig a little deeper. We dove into the history of sensory research, discovering which raw materials have been shown to be attractive, stimulating, and emboldening. From there, we curated a list of scents that are sure to make an impression. 

Musk was one universal choice. It mimics an animalic rush of intimacy, warm and slightly forbidden. Arquiste’s Él is like wearing a tailored suit to a glamourous tropical disco, and dries down to an intoxicatingly sexy musk; never veering too far into old-fashioned funk. For a more carefree sex appeal, all-natural brand Abel manages to capture an addictive salt-kissed skin musk effect in Cyan Nori – and perhaps there’s nothing sexier than effortlessness.

Speaking of effortlessness, the abstract molecular aura of Escentric 02 by Escentric Molecules takes the magnetic skin-enhancing magic the brand is known for and adds an effervescent freshness. It features hedione, a molecule similar to aspects of jasmine, which has been shown to possess aphrodisiac qualities. And like all Escentric Molecules scents, it smells even better to those around you.  

The history of perfume is filled with winking nods to intimacy. The fragrance 1725 by Histoires de Parfum is a modern reinterpretation of the seminal perfume Fougère Royale, a civilized scent for nobility which, as scent writer Luca Turin has noted, featured an irreverently dirty drydown. This version, suitably dedicated to Casanova, is cleaner and more delicious than its historic reference. It adds a layer of elegant vanilla to the composition, an ingredient also cited for its attractive powers. 

In fact, for some people, there is nothing more alluring than waves of unctuous vanilla. For this reason, we’d be remiss if we didn’t include a fragrance tailor-made for sex appeal:  Absolute Aphrodisiac by Initio. Unabashedly swooning, the fragrance glows with an eternal, narcotic vanilla warmth, deepened by amber and musk. 

It surprised us to learn that fruity notes have also been shown to stimulate attraction. Habdan by Parfums de Marly contains one of the most surprisingly well-structured uses of fruit we’ve smelled in fragrance, using the crisp snap of fresh apple to enliven incense with devilish panache. 

Fruity notes also enhance the plush textural symphony of Phi: Une Rose de Kandahar by Tauer. The fragrance is a velvety ode to rose, a material which studies have shown increases the perception of attractiveness. In fact, the natural Afghani rose oil used in the formula is so unbelievably rare the perfumer himself warns it is sometimes impossible to produce. Even if you didn’t know what went into making it, the scent feels like an intoxicating, ultra-luxurious cuddle, and would make anyone want to get a closer sniff. 

Rose isn’t the only flower that has been shown to have powerful emotional effects. Lilies, even in synthetic reconstruction, have been shown to have a stimulating effect. Long the realm of classical, stately compositions, lily becomes vibrant, ultramodern and achingly fashionable in Lys Sølaberg by Maison Crivelli. A smoky, wood and amber undercurrent cements the allure and keeps it wearable for all genders. 

For those who want to make a seductive impression, woods and resins are an excellent go-to. Autoportrait by Olfactive Studio blends musk, incense and moss with vetiver, an earthy ingredient that has been shown to heighten attraction. It’s a versatile, daily signature with a coy excitement sizzling beneath the surface. There’s something about it that smells youthful and commanding at the same time, projecting spontaneity and confidence. 

In the same family, Pachuli Kozha by Nishane might be one of the most lusciously sensual smoky fragrances we can think of. Top notes of aphrodisiac ylang-ylang brighten a delicious current of black pepper and honey, which pours lavishly over the brooding embers of incense and patchouli. It’s impossible to wear and not feel your confidence soar. 

Fragrance

Our Favourite New Fragrances from 2021

Our favourite new arrivals reinvented the classics, and shared a versatile comforting warmth.

This year saw the arrival of some of the most memorable fragrances in recent memory. As we started compiling our favourites, we noticed many of our picks were united by a spirit of reinvention. Modern takes on chypres, fougères, and incense & rose, for example, mined old tropes for newly satisfying blends. In addition, most scents shared a sense of warmth, as if anticipating the extra comfort we’d need to stay grounded in our turbulent world.

Creamy dreamscapes, poetic forests, glowing auras of musk and smouldering incense helped us access serenity at Etiket HQ. But make no mistake: these scents are not just for winter! Instead, they prove that cozy, soothing or contemplative fragrances don’t have to be boring. Read on to discover our favourites, listed in no particular order.

Imaginary Authors
FOX IN THE FLOWERBED

A joyful, soothing ode to jasmine, diffused through the sepia lens of an early summer sunset. Colourfully nostalgic, like the films of Wes Anderson.
Escentric Molecules
MOLECULE 01 + PATCHOULI 

This reinvention of single-ingredient masterpiece Molecule 01 adds a moody, musky, spicy, sparkling patchouli layer to its skin-enhancing base.  
Arquiste
PEAU

Like sensual bass notes for the skin, with cedar air and an almost indescribable musk accord. Layer under everything: wide-eyed compliments will ensue.  
Meleg Perfumes
CIVET CAT CHYPRE

Meleg’s scents are unlike anything else on the market. Airy, buttery, and breathtakingly elegant; this is handmade perfumery at its best. 
Libertine Fragrance
SWEET GRASS 

A masterful recreation of the green tobacco pleasures of Canadian sweetgrass. A youthful fougère that’s equal parts prairie poetry and urban sex appeal.
Zoologist
MACAQUE YUZU EDITION

The tart-sweet bite of yuzu energizes the lemony facets of Hinoki wood, resulting in a dynamic and wearable composition with that trademark Zoologist twist.
Maison Crivelli
IRIS MALIKHÂN

A surprising reinvention of iris, with waves of vanilla pod crashing on an amber origami shore as a floral fog rolls in. This is fragrance as textural symphony.
Hiram Green
VETIVER

Two origins of vetiver lay rumbling at the heart of this all-natural ode to citrus and earth; so vivid it’s almost hallucinogenic. Perfectly balanced between wild and civilized. 

Indult
MY JU-JU

Like the creamy-woody smell of someone familiar, this scent deliciously evades description. Dewy green notes dance on a base reminiscent of cashmere donut icing.
Tauer
SUNDOWNER

Vivid but relaxed, and with “hygge” to spare, citrus and cocoa crackle over a layer of warm wood like an impossibly sexy bonfire. For venturing outwards with your sense of home intact.
L’Artisan Parfumeur
CONTES DU LEVANT

Damask rose illuminates a suspended geometry of pepper, patchouli and incense. Polished, gleaming, romantic, and much more than the sum of its parts.
2021 FRAGRANCE FAVOURITES SAMPLE PACK

Curious about this year’s top 10? This sample pack contains all the fragrances featured here. Grab one and find a new favourite!
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