Fragrance

Meet our Fragrance Class of 2024!

The scents most likely to...

t’s the season when many of our promising young people graduate to the next phase of their lives. To mark the hopeful occasion, many high school students take a vote, playfully predicting the future of their classmates. The results are published in the classic yearbook section “Most Likely To…”.

To celebrate the end of Grad Season, we made our own list of notable members of the Fragrance Class of 2024. These scents have made a big impression since last fall, and we think they have a bright future ahead. If you have a fragrance-loving grad in your life, they also might make the perfect gift!

Most Likely To… Get A Nobel Prize

ASKR
Jorum Studio

Complex, a bit brooding, and with enough layers to inspire a PhD dissertation, this fragrance contains multitudes. Leveraging deep botanical knowledge to tell a universal story full of intrigue and pathos, ASKR balances science, art, and the spark of genius. 

Most Likley To… Run the Country

PERSEUS
Parfums de Marly

Charming, self-assured, and inspiring, this is a fragrance to believe in. Riding in on hopeful grapefruit energy and campaigning on a rock-solid platform of progressive vetiver, wearing this landmark scent just might help you change the world.

Most Likely To… Be a Celebrity Chef

PISTACHIO
D.S. & Durga

When most students were still making boxed mac n’ cheese, Pistachio was nailing the finer details of French patisserie. A blockbuster bake both balanced and indulgent, this fragrance is the kind of tempting treat empires are built on. 

Most Likley To… Win a Beauty Pageant

TILIA
Marc-Antoine Barrois

A crowd-pleasing beauty whose deceptive simplicity hides a canny nod to naive romance, this fragrance has the skills to get noticed and leverage the power of pretty.

Class Valedictorian

HIBISCUS MAHAJAD
Maison Crivelli

Likeable, well-rounded and always going the extra mile, this bold, well-made fragrance is sweet, magnetic and intelligent. Part of Maison Crivelli’s debut collection, it started strong and persevered. Hard work pays off!
Fragrance

New Fragrance Arrivals Everyone’s Talking About

Nectar, nuts and vanilla, oh my…

In the past few weeks, three new fragrance arrivals have delighted our clients and flown off our shelves. Delicious and indulgent with an intoxicating twist, each is destined to be the talk of the fragrance world for months to come. So what are you waiting for? Join the conversation!

ESCAPADE GOURMANDE
Maison Mataha

Our newest brand, Paris’ Maison Mataha, has only released one fragrance, but they only needed one to take over the world. Escapade Gourmande is nostalgic, creamy vanilla diffused through pale pink clouds of addictive white musk, forming an intoxicating, truly endless trail. It’s no wonder this fragrance had a mile-long waitlist before it arrived! 

For lovers of indulgent gourmands, Escapade Gourmande sets itself apart.
DELTA OF VENUS
ERIS Parfums

The bewitching, boundless creativity of this New York brand continues with this fruity sensation. In a sinfully decadent re-telling of Adam and Eve, the “forbidden fruit” takes the form of a guava accord so visceral, textured and immersive it’s practically virtual reality. It seriously must be smelled to be believed.
 
For lovers of juicy, delicious scents, Delta of Venus is a historic achievement with a dash of grown-up sex appeal. 
FACES OF FRANCIS
Vilhelm Parfumerie

Riffing on the memories and desires of painter Francis Bacon, famous for his disturbing deconstructions of the human form, Vilhelm has managed to find a gentle magnetic warmth underneath all that brooding. Featuring smoky wood, resins and a lovely pistachio accord smooth like organic nut butter, the first great fall fragrance is already here. 
 
For lovers of mysterious woods, Faces of Francis is artistic, confident and effortlessly wearable.

COMING SOON

A sneak preview… sampling now!

DODO JACKFRUIT EDITION
Zoologist

Balancing an almost-unheard-of jackfruit accord (think pineapple-banana-mango smoothie) with sparkling spices like turmeric and pink pepper, Dodo Jackfruit drops this tropical cocktail into a powdery-creamy-woody jungle. It’s just the kind of olfactory hallucination Zoologist is famous for, and luckily, this trip is a happy one. Subtly sweet and blissfully breezy, Dodo Jackfruit is a one-of-a-kind scented landscape from Toronto’s favourite mad scent scientists. 
 
Limited edition bottles will be available on August 25th, but samples are available now!

Discover our new fragrance arrivals!

Fragrance

Etiket’s Fragrance Favourites of 2022

A look at the Etiket team's most-loved fragrances from the past year.

This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent. 

This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets. 

As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?

Want to try our 2022 Fragrance Favourites? Discover the Sample Pack here.

Light

Pony Boy Extrait de Parfum
JORUM STUDIO

Edinburgh perfumer Euan McCall is a virtuoso at capturing the wild textures of his unusual ingredients as if frozen in a strange still life. In his newest, tart rhubarb becomes a bewitching fog, cheekily caressing driftwood and pink lotus flowers, imploring another sniff.
London Funk EDP
VILHELM PARFUMERIE

The name is correct: this scent starts green and funky. But amidst the chaotic party of this avant-garde opening, a blissful, sexy-cool ambergris drydown is sneaking up on you, ready to steal your heart. 
Paragon EDP
INITIO PARFUMS PRIVÉS

A burst of juicy plum mingles with soothing palo santo and sage, the whole affair sluicing over polished sticks of sandalwood. A potion of confident ease, and a refreshing new take Initio’s signature magnetism.
Like This EDP
ETAT LIBRE D’ORANGE

This collaboration with Tilda Swinton finds the everyday smells of her highland cottage (and the breathtaking views outside) merging into a weightless, ecstatic dance of candied ginger, wildflowers, and singing earth. A textural marvel, and one of our perfume director’s all-time favourite scents. 
Ibiza Nights EDP
CARNER BARCELONA

An unapologetic sex bomb laughing in the face of “bad taste”, this perfectly-constructed signature pours glamourous sun-soaked florals over pear and vanilla and parties like it’s 1999. We love it.

Shadow

Indigo Smoke EDP
ARQUISTE

Cool mountain air at dusk, sparkling fireflies of freshness and an urgent waft of crisp pine smoke, billowing in softly over hours. This modern masterpiece unfolds like clockwork, overflowing with poetry, place, and a cinematic elegance.
Plum in Cognac EDP
SCENTS OF WOOD

A deeply pleasurable hug of scent, with wood-barrel-infused organic alcohol anchoring all that plummy, boozy, sophisticated gourmand depth. Smells inescapably familiar yet not quite like anything else.
Ambre Chromatique Extrait de Parfum
MAISON CRIVELLI

Amber and vanilla get their groove back in this colourful, hypnotic ode to luscious, off-dry warmth. Another addictive, forward-thinking work from “Ganymede” perfume star Quentin Bisch.
Musc Amarante EDP
L’ARTISAN PARFUMEUR

The delightfully bonkers premise of a collection inspired by garden vegetables reached its apex in this earthy, serene, strangely wearable pairing of white musk and beetroot. Its beauty, and versatility, just might surprise you.
Haltane EDP
PARFUMS DE MARLY

A sumptuous harmony of oud, leather and spice, vividly modernized with a kiss of sugary praline. This fragrance has all the refined luxury we expect from Parfums de Marly with added richness and a rugged edge.
2022 Fragrance Favourites Sample Pack
ETIKET

This set includes 10 samples of 0.7 ml each of our Top 10 Fragrance Favourites of 2022, packaged in glass vials with wand applicators.

Green Perfumes We Love
Fragrance

Earth Month: Green Perfumes We Love!

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world. 

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency. 

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love. 

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you. 

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients. 

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region. 

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume). 

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood. 

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud. 

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane. 

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

DISCOVER NAOMI GOODSIR AT ETIKET BOUTIQUE
Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.  

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR
Bois d’Ascèse
NAOMI GOODSIR

“Bois D’Ascèsce smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR
Corpus Equus
NAOMI GOODSIR

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR
Cuir Velours
NAOMI GOODSIR

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR
Iris Cendré
NAOMI GOODSIR

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR
Nuit de Bakélite
NAOMI GOODSIR

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR
Or du Sérail
NAOMI GOODSIR

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir. 

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form. 

Discover Naomi Goodsir at etiket.ca or in-store!

Can Perfumes Have Textures?
Fragrance

Can Perfumes Have Textures?

When speaking about perfume, we often use words borrowed from other senses. To me, an important sense to invoke in our understanding of perfume is touch. Obviously, smells don’t have physical textures or temperatures. But thinking about the tactile qualities of a perfume can be a gateway to their emotional heart.

When speaking about perfume, we often use words borrowed from other senses. Ingredients become “notes”, like ones you might play on a piano (which is why a perfumer’s desk is referred to as an “organ”). A fragrance can be too “light” for us, and while it’s sometimes unclear whether we’re describing physical weight or colour, our noses can’t truly perceive either. Scent is steeped in sensory metaphor.

To me, an important sense to invoke in our understanding of perfume is touch. Obviously, smells don’t have physical textures or temperatures. But thinking about the tactile qualities of a perfume can be a gateway to their emotional heart. 

Perfumers thinking texturally has led to breakthroughs in the world of fragrance. It often requires a metaphoric leap in the mind of each nose; if one forgets about what an ingredient actually is, what might it make you think of? Perfumer Jean-Claude Ellena uses a signature green tea effect to create a luminous quality, like transparent flowing water, which made hits of fragrances like Bvlgari’s Thé Vert and Hermes’ Un Jardin en Méditerranée (you can sample his work at Etiket in Dia Woman and L’Eau D’Ambre Extrême). Similarly, Olivia Giacobetti pioneered the use of fig and other fresh effects to make fragrances that seem airy and subtly cool to the touch, as she does in Premier Figuier and Passage D’Enfer

On the other side of the spectrum, perfumer Sophia Grojsman’s work often feels fuzzy and thick because of her trademark “hug me accord”: an abstract blend of synthetic jasmine, violet, musk and cedar molecules which makes her fragrances seem cozy and warm (like in Lancome’s classic Tresor). And Andy Tauer has created a rabid cult following with his unapologetic waves of hot spice, which add a dry crackling heat to scents like L’Air du Désert Marocain and Cologne du Maghreb. Composed with care, a perfume can imply closeness or distance; glass, cloth, paper, powder or liquid; warm or cool; movement or stillness. 

The fragrances of Maison Crivelli make brilliant use of texture, and they do so in a modern way. Many of them have what I call a “holographic” texture: lifelike, shimmery, and light-reflecting. Creating fragrances with this effect allows the rich amber notes of Lys Sølaberg to feel approachable and relaxed. It allows bold ingredients like woods and spices to seem almost weightless in Santal Volcanique and Bois Datchaï. And it gives rose, which can smell surprisingly thick, even jammy in isolation, a new, breezy lifein Rose Saltifolia, as if the scent were dancing across your perception on a seaside summer wind.

Maison Crivelli fragrances also use textural elements to evoke extremes of temperature, which form surprising contrasts with classic ingredients. A sparkling, icy freshness makes the lavender, juniper and musk in Absinthe Boréale seem enrobed in a delicate frost. The juicy heat of chili and the earthy depth of vetiver makes the orange and bergamot inside Citrus Batikanga sizzle in the bustling heat of a tropical market. 

If all this sounds a bit far-fetched, like those sommeliers who tell you you must be able to taste butter in your chardonnay, don’t worry. The ultimate truism of fragrance is that all scent is subjective. But asking yourself which textures, colours or temperatures you sense when you smell a perfume, regardless of what you come up with, can help make sense of a fragrance’s energy, which will, in turn, hint at what it might feel like to wear it. For example, while everybody’s skin is different, a cool, airy or watery fragrance might leave a more casual impression on your skin than something dark, syrupy, sandy or hot. 

Finally, looking for textures is a way to rediscover ingredients or scent families you thought you knew. If you love earthy and smoky notes, but you can’t imagine wearing them to the office, you could step away from the hottest, driest Tauer scents, for example, and towards a more liquid and transparent scent like Smoke Show. If light floral perfumes often feel aggressive and headache-inducing, but you love the scent of real flowers, you could try finding scents that are less cool, bright and sharp and more velvety and warm. And if you thought you hated powdery fragrances because they always feel too “classic”, meet Crivelli’s Papyrus Moléculaire or Iris Malikhan, which both take the concept of powder in richer, darker, edgier, and more contemporary directions. 

David, Director of Fragrance at Etiket

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.