In the past few weeks, three new fragrance arrivals have delighted our clients and flown off our shelves. Delicious and indulgent with an intoxicating twist, each is destined to be the talk of the fragrance world for months to come. So what are you waiting for? Join the conversation!
There’s a version of a spring scent that’s all freshness: easy breezy vibes. And certainly, we all want a bit of a refresh when the weather starts to warm. But as the snow melts and the days get longer, what’s really happening? The plant life around us, a complex network of stems, leaves, flowers, and trees, begins to upload nutrients from the thawing soil below. Cooling and zippy humidity, spicy and green energy, and the invisible songs of new flowers come storming into the air, like a crowd pouring back out to the theatre lobby after a secret show.
It’s this new vibrancy, both floral and earthy, chilled but warming, that these scents remind us of. Many contain these contrasts within their evolution – fading from sheer to delicious, from new green growth to a delicate coziness. All of them, we think, have the potential to make you feel renewed.
SPRING AWAKENINGS SAMPLE PACK
Ten fragrances which smell the way spring feels. Featuring 0.7ml samples of Neroli Nasimba, Chypre 21, Nectary, You or Someone Like You, Dupont Circle, Sakura, French Flower, Live Meaningful Work, Molecule 01+ Black Tea, and Original Santal.
A look at the Etiket team's most-loved fragrances from the past year.
This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent.
This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets.
As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?
Scents have the magical ability to collect memories, framing moments in time like an invisible scrapbook which reopens the moment you take a sniff. For this reason, wearing a new fragrance can be the perfect way to turn the page on a new season, perspective, or outlook on where we’re headed.
Our top 10 scents this spring share an energizing, vibrant quality, perfect for clearing cobwebs and conjuring an optimistic outlook. Featuring a variety of raw materials in relatively lighter compositions, they’re perfect for the warm-but-not-yet-steamy days to come.
SPRING SCENTS SAMPLE PACK
Our favourite scents for spring share an energizing, vibrant quality, perfect for clearing cobwebs and conjuring an optimistic outlook. Sample the fragrances mentioned in this blog post by purchasing our Spring Refresh Sample Pack!
The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.
Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.
Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.
Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.
“Bois D’Ascèsce” smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.
A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.
A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.
A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.
An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.
Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.
SAMPLE THE COLLECTION
Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir.
This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form.
Our favourite new arrivals reinvented the classics, and shared a versatile comforting warmth.
This year saw the arrival of some of the most memorable fragrances in recent memory. As we started compiling our favourites, we noticed many of our picks were united by a spirit of reinvention. Modern takes on chypres, fougères, and incense & rose, for example, mined old tropes for newly satisfying blends. In addition, most scents shared a sense of warmth, as if anticipating the extra comfort we’d need to stay grounded in our turbulent world.
Creamy dreamscapes, poetic forests, glowing auras of musk and smouldering incense helped us access serenity at Etiket HQ. But make no mistake: these scents are not just for winter! Instead, they prove that cozy, soothing or contemplative fragrances don’t have to be boring. Read on to discover our favourites, listed in no particular order.