makeup Archives - Page 2 of 5

Summer Travel Essentials

January 15, 2025June 19, 2023 by Natalie

We've curated a collection of products designed with convenience in mind.

As school days wind down and long weekends approach, it’s time to start planning those exciting summer vacations ahead. Whether you’re jetting off to exotic destinations or exploring hidden gems closer to home, we’ve curated a collection of products designed with convenience in mind that will keep you looking radiant and refreshed on your adventures.

Here’s to an unforgettable summer filled with wanderlust and beauty. Bon voyage!

All You Need To Travel Light and In Style

The Glow Kit
**DR. BARBARA STURM**

Get the coveted #SturmGlow with this essential seven-step science-based routine for a fresh and radiant complexion.

The Eye Patches – Single Sachet
**AUGUSTINUS BADER**

These revitalizing hydrogel eye patches instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation. Also available as a Set of 6.

Light Work Rosehip Cleansing Oil 28ml
**PAI SKINCARE**

Formulated for sensitive skin and eyes but loved across all skin types, this cleansing oil shifts SPF, makeup, daily grime at speed leaving you with clean, soft skin.

5 Minute Facial Set
**TATA HARPER**

Get a megawatt glow with Tata’s favourite five minute facial hack. Regenerating Cleanser and Resurfacing Mask are powerful on their own but can work even better together.

Fullest Volumizing Mascara (Mini) – Black
**ILIA**

A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

Holi (mane) Travel 14 Day Supply
**AGENT NATEUR**

A nutrient-dense blend for flourishing hair, radiant skin and resilient nails that combines two daily powerhouse superfoods: marine collagen and pearl powder.

Heat Protectant Shield Travel Size 60 ml
**R+CO**

This plant-based leave-in spray protects against heat damage and nourishes and smoothes strands while improving hair’s elasticity and preventing breakage.

Tropical Crush Toothpaste Travel Size 25 ml
**LEBON**

Bursting with mint, juicy pineapple and rooibos, Tropical Crush helps brush away bad bacteria whilst bringing you a boost of positivity to brighten your day.

Discovery Set
**SKINCEUTICALS**

A 4-step routine for younger-looking skin that replenishes moisture, restores firmness and reduces the look of fine lines and wrinkles.

Sydney Rock Pool EDP Travel Size 7.5 ml
**ARQUISTE**

Inspired by Sydney’s famous beaches and distinctive rock pools, this fragrance smells like summer in a bottle. The perfect size to have in your bag!

In Conversation With

Motherly Advice From Mother to Daughter

January 30, 2025May 12, 2023 by Natalie

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

DISCOVER TATA HARPER

April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

DISCOVER VINTNER’S DAUGHTER

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

DISCOVER NUORI

Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

DISCOVER THE HAIR ROUTINE

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

DISCOVER PAI SKINCARE

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

DISCOVER HUNA

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

DISCOVER KAT BURKI

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

DISCOVER ILIA

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

SHOP SAHAJAN

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

DISCOVER PLUME SCIENCE

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

DISCOVER BEAUTÉJAPONICA

Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

DISCOVER MAHONI

Happy Mother’s Day from all of us at Etiket!

Natural and Organic

Making A Difference With Conscious Beauty

January 30, 2025April 24, 2023 by Natalie

Building A Beautiful Tomorrow.

Earth Day was first celebrated on April 22nd, 1970. Since then, it has become a major day for worldwide environmental action.

We wanted to highlight some of our brands that are dedicating their time, resources, and energy to bettering our planet through their sustainable practices: whether through the ingredients sourced, packaging used, the formulation process, or even at a corporate level.

Keep reading to learn about what some of our brands are doing to make a difference.

Conscious Beauty: A Commitment to Sustainability

TATA HARPER

Headquartered in Vermont on a 1,200-acre farm, Tata Harper produces 100% natural and non-toxic, premium skincare products made from the world’s most sought-after ingredients. Some of the ingredients are sourced from around the world, but many are grown on their farm. The majority of their packaging is made of glass, and this is a decision the brand conscientiously made since glass is highly recyclable and can be reused over and over. What little plastic they do use is necessary for the function of the packaging and is as eco-friendly as possible. The plastic resin for their tubes is derived from sugar cane, which means it is made from a renewable resource instead of petroleum. They also use 100% post-consumer materials, or recycled paperboard, and use soy-based ink for printing. They are working toward offering refillable products, a process that has already come to fruition with a couple of their products. All research and development, formulations, packaging, marketing and distribution are done in-house, allowing them to control every step of the process, from formulation to shipment to the customer. Their commitment to eco-friendly practices reflects in their products that are certified cruelty-free, vegetarian and Ecocert.

Etiket is proud to offer Tata Harper products since our launch in 2011.

AGENT NATEUR

Agent Nateur is dedicated to creating natural products that are effective and safe, while educating on the importance of independent thinking and research. They are committed to sourcing the purest, non-gmo, effective, non-toxic ingredients from Europe and small suppliers in the United States. Founder Jena Covello formulates Agent Nateur in Grasse, Paris and Los Angeles. All of the Agent Nateur products are organic or wild-crafted, non-GMO, cruelty-free, and Ecocert certified, guaranteeing their dedication to sustainability and socially conscious practices. Every Agent Nateur formulation is abundant in natural vitamins, minerals, oils, and plant extracts purchased—with no expense spared—from only the most reputable sources, setting a precedent for natural beauty companies around the world. Whenever possible, the packaging used is made of glass and other recyclable materials.

First launched with their flagship holi (stick) deodorant, Agent Nateur offers a beautiful line of luxury, all-natural skincare that is safe for the body and planet.

AUGUSTINUS BADER

From clean ingredients to responsibly sourced materials, Augustinus Bader‘s practice is guided by a set of green values and driven by over 30 years of scientific research, resulting in their clean formulations and efficacious products. Their products contain the highest quality ingredients – high potency botanicals and clean actives that are sustainably sourced, and clean, bio-engineered actives are used where possible to reduce environmental impact. An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled.

Augustinus Bader has also created refills for a handful of their products to encourage recycling, with an estimated 80%-90% of their containers being fully recyclable.

PAI SKINCARE

As a certified organic brand, sustainability and catering to sensitive skin types are always at the heart of what Pai Skincare does: their products, formulas, certifications and everything in between. Founder Sarah Brown’s inspiration behind the line came from her determination to find products that would be soothing and non-irritating for her hyper-sensitive and acne-prone skin, hence the idea to create her own. Every Pai product is formulated and manufactured in their London HQ. From conception to creation, all ingredients are sourced, hand-picked and tested by a devoted team of sensitive skin experts at their own in-house Research & Development lab and manufacturing facility. They are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Pai Skincare is also B Corp certified, which means they are part of a global movement that is committed to making business a force for good. As a B Corp, they make a commitment to continue to do the right thing, while being accountable and transparent when it comes to steps they are taking to reduce their carbon footprint.

DR. BARBARA STURM

The Dr. Barbara Sturm ethos includes a sense of permanent responsibility to our planet and the welfare of all living beings. Dr. Sturm – a German doctor, orthopedics specialist, aesthetics expert and anti-inflammatory pioneer – and her team are constantly working to improve the way they produce and package their products. As part of their ongoing efforts to contribute to an eco-friendly future, they have significantly reduced the amount of packaging containing their products, and use recyclable paper from sustainable forestry for product leaflets and boxes. They are changing their plastic jars to recyclable glass, and using reusable cotton and velvet bags rather than plastic while phasing out cellophane wrappers. Their manufacturers have committed to CO2-neutral processes including the use of green electricity and eco-gas.

Dr. Barbara Sturm is rigidly cruelty-free and their ingredients and components are locally sourced whenever possible.

ILIA

Since launching in 2011, ILIA‘s core purpose has been to protect and revive, both our skin and the Earth. They believe that, as a business, it is their responsibility to give back to the planet we call home. Founder Sasha Plavsic challenged the conventions of clean beauty to create something radically new through safe, potent, Leaping Bunny certified formulas that protect and revive your skin. With deforestation being one of the greatest threats to our planet today, ILIA is committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation in the Amazon, which plays a crucial role in climate regulation – a key step in reviving and protecting the planet. Their goal is to plant 1 million trees in the Amazon rainforest in Peru, Brazil, and Ecuador by the end of 2023 in partnership with One Tree Planted.

The ethical-sustainable approach is embodied in ILIA‘s products, which are filled with up to 85% certified organic bioactive botanicals that nourish and rejuvenate the skin.

NUORI

NUORI is headquartered in Copenhagen, one of the most sustainable and energy-efficient cities in the world. Therefore, it is only natural that they are committed to continuously improving their environmental footprint. NUORI’s products are made using only ingredients of natural origin: they come from nature and will return to nature. They operate through a small batch production every 10-12 weeks, which allows them to make the freshest products on the market and only produce what is in fact needed. NUORI works together with global experts in cosmetics packaging and raw materials to ensure the highest quality and sustainability of their products. They use recycled materials where possible and only use FSC-certified materials.

From their quest for the best natural ingredients to their small batch production, NUORI is focused on delivering freshly blended, pure products at the peak of their power.

COOLA

COOLA‘s formulations are at least 70% organic, contain non-GMO ingredients, are rich in antioxidants and harness the power of plant cell actives to nourish and support healthy skin while protecting you from the sun’s harmful rays. They are conscious about what goes into their products, but they are equally as concerned with what they keep out. In fact, they follow a restricted ingredient list that goes beyond industry standards to exclude over a thousand questionable or harmful ingredients from all of their formulations. Their products are also non-gmo, vegan, gluten-free, paraben-free, fragrance-free, cruelty-free and reef friendly. All of their fragrances are 100% natural, with all constituents extracted from plant sources. They have also reduced their plastic usage and their carbon footprint by having all of their tubes made from sustainably sourced sugarcane resin, which is 100% recyclable.

COOLA regularly donates to organizations to give back to the community and take action for the environment, such as donating gently used clothes to the homeless and saving the coral reef through restoration by planting new corals.

VINTNER’S DAUGHTER

From day one, founder April Gargiulo has woven sustainability into every part of her business. Vintner’s Daughter stands by its less is more philosophy, which centers on the belief that if one product can deliver a myriad of benefits, fewer products are needed, fewer are produced, and less natural resources are utilized. The ingredients used in their three products are sourced from responsible producers, many of which have used the same sustainable, organic farming practices for generations. They view their efforts around sustainable packaging, responsible sourcing, offsetting of their annual carbon emission and cruelty-free certifications, donations to support earth advocacy and certification as a California Green Business as simply the best, and most responsible way to do business.

In 2022, Vintner’s Daughter was also awarded a B Corp Certification, bestowed to companies that live up to the highest environmental and social impact standards. They continue to seek ways to improve their sustainability efforts.

RAHUA

Sourced from the Amazon and created in New York City, Rahua was founded by renowned hairstylist and colorist Fabian Lliguin and his wife and partner Anna Ayers. After discovering the powers of Rahua oil – the star ingredient of Rahua products – the pair launched an ethical, plant-derived line to strengthen and transform hair. Their products are made with organic, natural, pure plant-derived ingredients that are vegan, cruelty-free and free of parabens, sulfates, and gluten. Their clean, non-toxic and highly concentrated formulas are filled into packaging that is recyclable, reusable and many are refillable, which allows for less consumption while delivering superior quality and preventing pollution of our waterways.

Born from a philanthropic mission, Rahua is dedicated to preserving the Amazon Rainforest; working with indigenous tribes to preserve their ancient knowledge, while sustaining the rainforest and the powerful ingredients it has to offer the world.

RMS BEAUTY

RMS Beauty’s philosophy stems from the idea of sustainable and healthy makeup that is pure and luxurious, while the packaging is biodegradable, recyclable and reusable. Since the launch of RMS Beauty in 2009, they have meaningfully packaged many of their products in recyclable glass jars. RMS Beauty continues to source new or tried and true materials like the aluminum tubes of their Eyelights Cream Eyeshadows which are easy to recycle. They debuted their first refillable packaging for their primer in 2021 and continue to expand their refillable products with the launch of ReDimension Hydra Powder Blush and ReEvolve Natural Finish Foundation in 2022. They are proud to have transitioned all of their existing lids to 100% PCR for many of their products – wherever there is plastic, they incorporate PCR content as much as possible.

The founder of RMS Beauty, Rose-Marie Swift, is a master makeup artist with over 40 years of experience. The colours are deep, rich and can be mixed together, to create a personalized palette for every mood and occasion.

Shop our conscious beauty on Etiket.ca!

Reviews

The Etiket Team’s Fall Favourites

January 30, 2025October 19, 2022 by Natalie

Fall is here! We asked our staff to pick their favourite product for the season and to explain why it's their go-to. Let's discover them together!

The crisp and cozy fall weather has arrived, and the team at Etiket is, of course, full of product recommendations for the seasonal change. Find out what staples make up some of our staff’s beauty, skincare and fragrance daily rituals.

“For me, the Superkind Radiance Mask from Tata Harper is a must. Twice a week, I exfoliate with the Regenerating Cleanser and then follow up with this famous mask that is oh-so-soothing. Then a 20-minute break of happiness… and an instant “wow” rejuvenating effect! The chamomile and lavender help calm my skin and the lactic acid helps improve the texture of my skin, providing a light exfoliation and glow. I love it!”
– MARIE-FRANCE, Boutique & Spa Director

”Imagine 5,000 years of ritual in a bottle? Natural and without artificial fragrance, a few drops of this oil blend that includes coconut, almond, sesame and avocado allow me to eliminate any trace of dry skin from first use. Nourishing but not greasy, it’s not sticky and the quick absorption is amazing. I love it so much that if I could bathe in it, I would. IMPOSSIBLE so I console myself with the Ayurvedic bath blend and enjoy the benefits of ancestral rituals to travel the world, all in my bathtub.”
– THOMAS, Boutique & Spa Assistant Manager

“This fall my new obsession is Agent Nateur’s holi (bright) Mask. The texture is so easy to apply and remove, a small amount goes a long way. I fit it into my nighttime routine a couple of times a week and wake up in the morning looking smooth, bright and refreshed!”
– JORDANNA, Holistic Aesthetician

“I really like berry, cranberry, and old rose shades for this fall.
Twilight Lane by RMS Beauty is really comfortable and provides good hydration with its lip balm texture. Ilia Beauty’s Balmy Tint in the colour Memoir is also a really beautiful shade for fall.“
– VERONICA, Makeup Artist & Beauty Specialist

“Fall is a time of extra layers, but since I still want something clean and versatile, I’ve been really enjoying Etat Libre’s newest, The Ghost in the Shell. It’s like a fresh-out-of-the-shower fragrance with a little extra coziness and warmth. It’s comforting but not too heavy, original but effortless.”
– DAVID, Director of Fragrance

“SkinCeuticals’ Epidermal Repair is my go-to to use alongside retinol treatments as it really helps restore compromised skin from treatments or even aggressive winter weather. My skin feels soothed and looks radiant.”
– MICHELLE, E-Commerce Manager

“I started incorporating SkinMedica’s Lytera 2.0 into my routine because as the summer progressed, I recently noticed that hyperpigmentation spots had started to appear on my cheeks. I will be combining this brightening and pigmentation correcting product with BBL treatments for optimal results.”
– KARINE, Marketing Director

“Tata Harper’s Resurfacing Body Serum is an aromatherapeutic experience with every application. Not only does it smell wonderful, but it leaves my skin feeling incredibly soft thanks to smoothing and exfoliating ingredients. Best part? It does not leave a sticky or greasy feeling and literally absorbs in seconds so I can go about my day without worry.”
– NATALIE, Marketing Assistant

“I love the hydration that this creamy mask provides. It is formulated for dry, dehydrated and sensitive skin and helps combat dull, dehydrated skin. It can be used both day and night to soothe and revitalize the skin.“
– STEVE, VP Operations

“I love to do the Supreme-C Treatment from Nuori for the change of seasons to give my skin a boost. It helps with my hyperpigmentation and sun damage that I may have had even when wearing a sunscreen this summer. It also helps to bring my skin back to life and gets my glow on! I like the addition of Hyaluronic Acid and Ferulic Acid which helps to complete the treatment.”
– SIMON, Founder

Shop these products online at etiket.ca or stop by our boutique!

Makeup

Three Ways to Use the Impossible Glow Drops

January 30, 2025April 26, 2022 by Etiket

Have you heard of Pai Skincare's Impossible Glow Drops? Learn how to customize this liquid highlighter to get your glow in time for summer!

Have you tried the Impossible Glow drops from Pai Skincare? The brand first launched this skincare-makeup hybrid product back in 2021. It was so well received that Pai decided to launch two new shades: Champagne and Rose Gold. These highlighters offer a lit-from-within glow in just a few drops. With summer just around the corner, and bronzed, glowing skin making its comeback, we’ve decided to share with you three ways to use the Impossible Glow drops.

1. For subtle radiance, add one drop to your daily moisturizer or SPF.

2. For a more intense glow, massage one to two drops directly onto skin.

3. For a lit-from-within highlight, gently dab on the high points of the face and body.

Pro tip: add a few drops to your body lotion and apply to the legs, shoulders and collarbone for an irresistible glow.

Which shade is best for me?

Although all shades work for all skin tones, you may be wondering which one would complement your skin tone the best. If that’s the case, here are Pai Skincare’s suggestions:

If your skin has pink undertones, you might prefer the Rose Gold shade.
If your skin has more yellow undertones, you might prefer the Champagne shade.
If you’re looking for a warm, sunkissed glow, go for the original shade: Bronze.

Pai’s pro tip? Experiment! All shades work for all skin tones – it’s all about finding the right application to create the effect you’re after.

Shop this product online at etiket.ca or stop by our boutique!

Makeup

A Spring Makeup Look Inspired By 2022 Makeup Trends

January 30, 2025March 29, 2022 by Etiket

Glossy. Feathery. Fresh Faced.

Spring is a time to shed our heavy coats, boots, creams and makeup products for lighter alternatives. Mattes become glossy and earth tones become rosy and colourful. Inspired by the warmer weather we’ve been experiencing lately, we decided to refresh our makeup routine. This quick and easy makeup routine will give you the perfect no-makeup makeup look we all strive to achieve!

YOUR CLEAN BEAUTY ROUTINE

ILIA's True Skin Serum Foundation — True Skin Serum Foundation
**ILIA**
*A weightless foundation that delivers skincare benefits.*

ILIA's Limitless Lash Mascara — Limitless Lash Mascara
**ILIA**
*An award-winning clean mascara that takes lashes to new lengths—naturally.*

ILIA's Multi-Stick — Multi-Stick
**ILIA**
*A blendable, buildable wash of clean color for cheeks and lips.*

ILIA's Essential Brow Natural Volumizing Brow Gel — In Frame Brow Gel
**ILIA**
*A clean brow gel that offers a soft tint without the shine.*

ILIA's Balmy Tint Hydrating Lip Balm — Balmy Tint Hydrating Lip Balm
**ILIA**
*Nutrient-rich lip care with color.*

ILIA's Blue Light Mist — Blue Light Mist
**ILIA**
*A 3-in-1 panacea that sets makeup while hydrating and protecting skin.*

STEP UP YOUR GLOW

ILIA's Daylite Highlighting Powder — Daylite Highlighting Powder
**ILIA**
*A luminous sheen you can build up to a dramatic glow.*

ILIA's Liquid Light Serum Highlighter — Liquid Light Serum Highlighter
**ILIA**
*3-in-1 serum formula for dreamy, candlelit radiance.*

ILIA's Illuminator — Multi-Stick in Stella by Starlight
**ILIA**
*No sparkle, no glitter – just pure, seamless dew.*

A BESTSELLING CLASSIC, REIMAGINED

The weightless foundation you love—now powered up with potent skincare actives. ILIA just launched their new and improved True Skin Serum Foundation.

Soft, weightless, medium coverage meets a double dose of skincare. With every wear, Niacinamide and Allantoin smooth and soothe to
visibly improve skin—even after you take your makeup off.

Shop our spring makeup look online at etiket.ca or in-store!

Hair Care

Jordanna’s Spring Routine

March 19, 2025March 22, 2022 by Etiket

Etiket's holistic aesthetician shares her favourite tips and products for the upcoming season.

A change of season is upon us, and with that comes the need to adjust our skincare and wellness routine.

We asked Jordanna Kavannat, Etiket’s holistic aesthetician and Tata Harper Spa Specialist, to tell us what this change of season means for her.

“Spring is a beautiful time to awaken your spirit and to make self-care through skincare a more sacred practice. In Chinese medicine, the term ‘shen’ means to glow or light from within. Below are my favourite tips and products to help your ‘shen’ shine brightly this spring!”, says Jordanna.

WAKING UP

“I start my day with some kind of physical activity. Sweating and moving my body in the morning helps the flow of our lymphatic system and is a great way to release endorphins (happy vibes).”

POST WORKOUT

“A green smoothie with the Agent Nateur (Holi) Mane collagen is a great way to start the day with good nutrition. I find it helps me make better choices throughout the day.”

SHOWER TIME AND BATH ROUTINES

“The Lovefresh Vanilla Coffee Bar Soap gets rid of dead skin cells, helping regenerate your skin, and the coffee can help tighten skin and reduce cellulite. It’s like a morning cup of java!”

“I also love using the new Smoothing Body Brush from NUORI before my shower. Daily dry brushing of the body has been proven to boost microcirculation, stimulate the lymphatic system, and improve the removal of toxins”, adds Jordanna.

“My bath time routine includes Bathorium Charcoal Garden Detox Crush bath salts. Epsom salts + french sea salts relax your aching muscles. Wonderful for muscle tension”.

HAIRCARE

“Now that our winter hats are coming off, I use Rahua’s Founder’s Blend Hair and Scalp Treatment to treat the scalp first. I follow that with their Hydration Shampoo and Conditioner for beautiful healthy hair and finish off with the Leave-in Treatment Light to help with wash and wear. I love that Rahua products use refillable pouches!”

BODY CARE

“As the winter layers gradually come off, I use Agent Nateur’s body (oil) to get ready for the warmer weather. I LOVE the smell of this product; it has caffeine and vitamin c, which gives noticeably great results.”

FACIAL CARE

“For me, it’s always Tata Harper. I modify my skincare regimen depending on the condition of my skin and the temperature outside. The Regenerating Cleanser is great to exfoliate the skin from the cold winter weather; it’s all about regeneration!”

“The Tata Harper Illuminating Moisturizer is another favourite for daytime as it makes my skin radiate.”

“And finally, with our masks coming off, let’s talk lips! The ILIA Lip Wrap Reviving Balm is a luxurious daytime lip treatment. I’m obsessed!”

TREATMENT

”My favourite treatment to detox the body, face and soul at this time of year is the Deluxe Detox Body Treatment & Facial from Tata Harper, it’s a stimulating and purifying treatment that will reawaken your senses.”

Deluxe Detox Body Treatment & Facial: 90 minutes

Visit etiket.ca to shop Jordanna’s routine, or visit us in the store!

The Etiket Traveler

Winter Vacation Essentials

February 5, 2025March 4, 2022 by Etiket

Not sure what to pack for a winter getaway? Discover the skincare, makeup and haircare essentials I'm packing for my upcoming tropical vacation!

I’m jetting off. In an attempt to flee the cold Canadian winter we’ve been enduring, I’ve booked a trip with my friends to the tropical island of Turks and Caicos. I always pack light when I travel, especially when I’m going somewhere warm. A few bathing suits, shorts, a sundress or two, and of course, some beauty essentials. Keep reading to discover the products I can’t possibly leave without!

SKINCARE

Let me preface this blog post by saying that I will be checking a bag. When you’re like me and are unwilling to compromise on skincare and beauty products, you always check a bag. Trying to fit all of your essentials into that small plastic bag TSA gives you at the airport is a sport, and I want no part of it. For my cleanser, I’m bringing the Pro-Derm Gentle Cleanser. It’s been a staple in my skincare routine for over a year now and I just can’t get enough. I will also be adding my Phloretin CF Vitamin C Serum from SkinCeuticals. I use it everyday, but it’s especially important when you’re getting a lot of sun exposure. As you may or may not know, vitamin C compensates for sunscreen’s inherent shortcomings by neutralizing the free radical damage that sun exposure causes. They literally play a defensive role by diffusing the effects of the bad rays that make it through your sunscreen.

For sunscreen, I will be bringing my Sunforgettable Total Protection Face Shield SPF 50 and the Sunforgettable Total Protection Brush-On Shield SPF 50 to re-apply my SPF throughout the day. In the event that I get a little too much sun, I like to bring a soothing moisturizer for my skin, just in case. The Radical Recovery After-Sun Lotion is definitely a must when venturing off on a beach getaway. Like a wheatgrass shot for your skin, this lotion delivers powerful antioxidants and nourishing, soothing ingredients that help skin bounce-back after a day in the sun. For my body, I use the new COOLA Mineral Sunscreen Spray. It’s lightweight, offers SPF30 protection and is water-resistant!

MAKEUP

I like to keep my makeup simple when I’m on vacation. The weather is hot and humid, so I’m usually either in the water or dabbing my face with blotting papers. For that reason, minimal makeup is key. I’ve decided to bring the RMS ‘Un’ Cover-Up to use as a concealer and to cover-up any imperfections. I’m also bringing ILIA’s Limitless Lash Mascara and the Colorescience Color Balm Collection. This kit comes with three balm shades: blush, berry, bronze. The great thing about these shades is that they can work as a blush, bronzer, eye shadow and lip tint. Plus, they offer SPF 50 protection. When I travel, I look for versatility in my products, and the Color Balm Collection offers just that!

HAIRCARE

I’m pretty simple when it comes to my hair. I will pack my favourite shampoo and conditionner duo: R&CO’s Gemstone Color Shampoo and Conditioner, as well as R&CO’s Rockaway Salt Spray. My hair is naturally curly, so I like to lean into the beach hair look when I’m at the beach. This spray adds volume and texture and just accentuates my natural beachy curls. I also pack Rahua’s Hydration Detangler, especially when I know I’m going to be spending my days in the ocean and at the pool! This product helps keep hair detangled, moisturizes hair, smooths frizz, prevents breakage and damage, and provides color-treated hair with photoprotection. Everything you need on a beach vacation.

Visit etiket.ca or stop by our boutique to shop my winter vacation essentials!

Skin Care

Best New Products of 2021: Year End Roundup

March 27, 2025January 3, 2022 by Etiket

We've listed the best beauty launches of the past year. Let's discover them together!

Many exciting things happened in 2021. Restrictions were loosened, new music was released, shows were up and running again, and new beauty products were launched. Many beauty newcomers in the Etiket spaces are now considered established favourites and for good reason! Let’s discover the products that conquered our hearts this past year!

This vitamin C Serum from SkinCeuticals was an instant hit! Finally, a antioxidant serum for oily, acne-prone skin! The Salicylic Acid in this formula keeps acne at bay all while offering the multiple benefits of a vitamin C serum.

This marine collagen supplement from the cult-favourite brand Agent Nateur really hit the ground running. It combines marine collagen and pearl powder to promote flourishing hair, radiant skin and resilient nails.

It’s no surprise that this product was a hit this year! The cult-favourite UV Clear SPF46 finally has a tint! Perfect for an everyday glow!

The Grey was a big launch for Etiket in 2021. The dutch skincare brand for men offers a curated line of skincare products for the everyday gentleman. This cream, as its name indicates, offers the benefits of 3 skincare products in one. Perfect for any man on the go!

Carbon Star was a unique product launch this past year because we’d never seen a face oil specifically formulated for oily, acne-prone skin. Needless to say, it was a hit!

The beloved TNS Essential Serum was revamped in 2021! The TNS Advanced + Serum was defined as the next generation. Providing even more anti-aging and skin improving benefits.

*Total Eye 3 in 1 Renewal Care – Colorescience*

This new launch from Colorescience is skincare and makeup in 1! It is formulated with skin improving ingredients and offers a subtle color-correcting tint that will instantly conceal dark circles.

Tata Harper released the Superkind Collection this past year that includes a cleanser, a serum, a moisturizer and a mask. All products were formulated without any harsh ingredients, making them perfect for anyone with sensitive or reaction-prone skin.

*Focus Care Comfort+ Purifying Anti-Pollution Masque – Environ*

It seems as though 2021 was the year many started wondering about the effects of pollution on their skin. It seemed only fitting that Environ release a face mask specifically designed to neutralize the damaging effects of pollution on the skin. It was definitely a game-changer in many of our routines!

The beloved Dannish skincare brand Nuori released two Clarity products designed to treat acne and congestion without any harsh ingredients. The founder wanted to help acne-sufferers eradicate blemishes while hydrating the skin at the same time.

*Dual Exfoliating Clay Mask – Kat Burki*

This new launch from Kat Burki is the perfect way to chemically exfoliate in a luxurious way. Dab on this clay mask and sit back while the AHAs and BHAs buff away dead skin cells to reveal a brighter layer underneath! Skin perfecting in only 15 minutes!

It’s not secret that ILIA mascara are pretty exceptional. The Limitless Lash Mascara was a hit, and so is their newest addition! Get fuller, longer lashes with the Fullest Volumizing Mascara!

*Reusable Silicone Eye Masks – Consonant*

Turn your favourite eye cream or serum into an eye mask! This latest launch from Consonant was designed to hold the product close to the skin and prevent evaporation. Perfect for a selfcare night in!

The cult-favourite GrenzCine line from Vivier just got an new addition! GrenzCine Face is the perfect complement to your anti-aging Vivier routine!

The new brand to launch at Etiket was an instant success! Although Intraceuticals is new to Etiket, it has been around for a while and its products have proven the test of time. Touted by celebrities and beauty editors from around the world, this brand does not disappoint!

Shop these new launches online at etiket.ca or in-store!

Discover Juliette from Juliette & Chocolat

In Conversation With

In Conversation with Juliette from Juliette & Chocolat

February 17, 2025February 12, 2021 by Etiket

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

Our story with Juliette begins a few years ago, when we discovered her chocolate shop on Sainte-Catherine, just a few blocks from Etiket boutique (we’re practically neighbours!). Our love for Juliette & Chocolat grew when we learned more about the woman behind the brand.

In fact, Juliette & Chocolat was founded by a beautiful woman named… you guessed it, Juliette! All you need to do is follow her Instagram page to get a behind-the-scenes glimpse at how she runs her successful business with her husband and her 5 adorable kids. We wanted to learn more about how Juliette & Chocolat came about and how Juliette juggles life as a successful business owner, mother, wife and friend.

How did the idea of creating Juliette & Chocolat come to you?

I’m a foodie. Always have been, and I love to cook. Eating has always been one of my life’s greatest pleasures. I’ve always had a weakness for sweets. I can’t imagine ending a meal without a dessert, that just doesn’t make sense to me! When I go out to restaurants, I always start by asking for the dessert menu. Choosing my dessert first allows me to then choose my main course.

I got the idea of creating Juliette & Chocolat when I was at the end of my studies in Finance. At the time, I was looking for start-up ideas. Because I have such a sweet tooth, and because I wasn’t able to find any hot chocolate in Montreal like my grandmother used to make (!) the idea came to me to open a chocolate bar, similar to a coffee shop, but where one could sit and drink a hot chocolate. This idea then led to a menu filled with chocolate recipes, from hot chocolates and pastries to fondues and candies. I wanted Juliette & Chocolat to be a paradise for chocolate lovers. Finally, wanting there to be a French flare to the business, I added salty and sweet crepes to the menu.

With your own business and a family of five, how do you juggle it all and have time for yourself?

Hahahaha! I’m often asked this question. Honestly, it all comes down to being organized, while also being laid-back and taking life as it comes. Every hour of my week is organized, and I have “to-do lists” for every part of my life. I have a day planner that allows me to stay on top of everything. However, if at the end of the day, the house is a mess, the dirty dishes are still on the counter and the kids go to bed a little past their bedtime, I don’t lose sleep over it. I’d say that I also have an amazing support system in my personal and professional lives (even though the two overlap). I have friends and colleagues that are as invested in my business as I am and who want to see me succeed. I’m very blessed in that respect.

How do you start the day? What is your morning routine?

My mornings are always chaotic: imagine a house of 7 people who all went to bed late the night before! I help the kids get ready for school, make sure I have my eye makeup on … it’s a little like a race against the clock, though we do manage to eat breakfast all together. No coffee for me, I have enough energy as it is! Instead, I make a healthy, vitamin-filled smoothie for us all to drink before heading out the door!

I then drop the kids off at school. Making sure everyone gets to school on time, with their schoolbooks, lunch and PE clothes is a challenge… it’s like a little victory every morning.

What does your everyday beauty routine look like?

Morning: My routine is remarkably simple. I hydrate my skin with a cream I have on hand (I’m lucky enough to receive beauty products as gifts, so I switch them up a lot).

Night: My nighttime routine is also simple. I wash my face with cold water and a gentle cleanser. Right now I’m using the Peoni Cleanser from JB Skin Savvi. After that, I hydrate my skin with the Peoni Oil from JB Skin Savvi.

Do you do something special to take care of your skin?

Once or twice a week I will deep clean my skin with a Clarisonic brush. Besides that, I hydrate my face and body every night.

What’s the best beauty advice you’ve ever received?

Happy people are beautiful, be happy!

Who is your beauty inspiration?

Audrey Hepburn

What does your makeup routine look like?

I apply makeup everyday but I keep it simple. I apply a kohl liner that I bought at a souk in Damas when I lived there. It’s a black liner that stays put all day. I love it! After that, I apply a few layers of mascara. From time to time, I add a neutral eyeshadow and a pop of blush to the cheeks.

**ILIA Limitless Lash Mascara** / **Glo Skin Beauty Eye Shadow Quad** / **RMS BEAUTY LIP2CHEEK Lost Angel**

What beauty products can we always find in your handbag?

Hahahaha, I have more toys in my purse to keep my kids entertained than I do beauty products. I always have a lip balm (does that count?). Sometimes, I’ll have a lipstick in my purse for touch ups throughout the day.

**Glo Skin Beauty Eye Pencil** / **Huna Organic Lip Balm** / **ILIA Lipstick**

What’s your signature fragrance?

I’m a huge fan of Angel by Thierry Mugler. It’s a sweet, candy scent and so enticing to me. I have no idea how I found it, but I can recognize it anywhere!

**Histoires de parfums 1969** / **Ex-Idolo Love & Crime** / **Indult Tihota**

What do you do to unwind at the end of a busy day?

I play with my kids, I read, I cook, I watch movies with my family, I never run out of ways to unwind at the end of the day. I always find time to relax and to ground myself. It’s the key to not burning out!

Finally, what’s your guilty pleasure?

A good meal with a delicious dessert at the end.

Follow Juliette on Instagram at @juliettechoco or her business, Juliette & Chocolat @juliette_chocolat

Makeup

How to achieve the ultimate summer glow

January 30, 2025April 9, 2019 by Etiket

What screams summer more than tan, glowing skin? While this look may be attractive to most, it is not the healthiest for our skin. What if we told you, however, that this sought-after look could be achieved with a few beauty products? Discover the products that will recreate a sunkissed look in no time!

What screams summer more than tan, glowing skin? While this look may be attractive to most, it is not the healthiest for our skin. In fact, many people don’t know that tanned skin is actually damaged skin. The melanin produced by your skin is its way of healing itself from the damage caused by the sun’s UV rays. We won’t bore you with the details, but just know that tanned isn’t a sign of healthy skin. In any case, tanned skin looks good. We get it. What if we told you, however, that this sought-after look could be achieved with a few beauty products?

Discover the products that will recreate a sunkissed look in no time!

GLOW

Glow is a term that first comes to mind when talking about summer skin. It represents youth, health, hydration, and an overall flawless complexion. To ensure that your skin is glowing at all times, sometimes you just have to fake it by reaching for a highlighter. If you prefer cream products, we recommend trying out the Living Luminizer or the Luminizer X Quad from RMS Beauty. Both offer a subtle radiance that is entirely buildable. If you prefer powder products, we recommend the new ILIA Daylite Highlighting Powder. Available in 4 shades, this highlighter offers a beautiful glow in a long-lasting formula.

BRONZE

Bronzed skin is a must when trying to achieve a sunkissed look. As previously mentioned, bronzed skin is not healthy skin, so you have to fake it till you make it! Luckily, we offer a selection of bronzers that give you a naturally bronzed look without ever having to step foot in the sun. If you prefer a cream texture, we recommend you take a look at the Buriti Bronzer from RMS Beauty. Apply it with your fingers for a more controlled application or with a beauty blender. If you prefer a powder, discover ILIA’s new Nightlite Bronzing Powders, or Glo Skin Beauty’s Bronzer. For a contoured look, you can even try Glo Skin Beauty’s Contour Kit!

BLUSH

We’ve all gotten sunburnt. It hurts. It’s not fun. BUT, when the sunburn is subtle, it can sometimes look cute, right? It just gives you a flush of color, especially when the sun hit the contours of your face, your nose and cheeks. To try and recreate the look without the damage, we love adding a flush of color to the nose and connect it to the cheeks. For this effect, we love ILIA’s Multi-Stick in At Last and RMS’ Lip2Cheek in the shade Beloved. Both give you that kissed-by-the-sun look effortlessly.

Shop all of these products online and in-store!

Skin Care

Spring 2017: Our Beauty Highlights

January 17, 2025February 21, 2017 by Etiket

Even if spring has not officially arrived, the days are getting longer, the sun is ...

Even if spring has not officially arrived, the days are getting longer, the sun is feeling warmer and the snow is starting to melt – slowly but surely. With this feeling of change comes the need for a beauty revamp. We want a fresh start, and here are five ways to revive your beauty routine for spring.

1. Facial Oil

Beauty oils are nurturing to the skin and make a wonderful moisturizer. There are many benefits to oils, not only do they help to hydrate the skin, but they add sheen to the skin for a dewy look as well as create a natural protective barrier.

2. Brow Focus

Brows have the ability to make a big impact. They add structure to your face shape and frame the eyes. It’s one of those steps in your beauty routine that will have people asking, “Is there something different about you?”

You can sculpt and shape for bold brows or go for a more natural routine. One of our favourite tools is the Precise Micro Browliner, a fine-tip brow pencil that allows you to create short, hair-like strokes.

3. Mix Up Your Eyeliner

Liquid, gel, shadow, pencil…when you’re selecting an eyeliner, there’s a lot to consider! With so many different types to choose from, we know it can be overwhelming, BUT this is not a decision to be taken lightly. It’s important to know what you’re getting yourself into—your choice will have a major impact on the application process and the end result.

4. Protect your skin

If sunscreen isn’t part of your daily beauty routine, it should be! There are so many ways now to make sure that you are protected, you have no excuse. Why not choose a tinted sunscreen or a powder with SPF.

5. Luminous Dewy Skin

Highlighting is certainly not new. The light-enhancing technique in beauty has been going strong for awhile and there are almost too many options to keep track of! With the no-makeup makeup trend, we love highlighting or illuminating because it can be so low-key. Instead of imparting illuminating shimmer, these products simply give a dewy finish.