makeup tips Archives - Etiket Journal

The Allure of “Bouche Mordue” Lips

October 6, 2025October 6, 2025 by Natalie

A Little "Je Ne Sais Quoi"...

Say goodbye to classic lipstick. Inspired by the natural flush that lingers after biting into a ripe piece of fruit or exchanging a kiss, the “Bouche Mordue” lip trend balances blurred edges with a subtle wash of colour for an effect that is both natural and captivating. Less structured than traditional lipstick, this look brings irresistible freshness and that little “je ne sais quoi” that makes all the difference.

Read on for our tips and tricks on how to nail this endlessly versatile beauty look.

THE BREAKDOWN: HOW TO ACHIEVE THE LOOK

1. Prep the lips by gently exfoliating and moisturizing with a balm to remove dead skin for a smooth finish. Be careful to apply a thinner layer for better colour application.

2. Place the most intense colour in the centre of the lips with a pencil, brush, or directly with a lip tint. Look for cherry or raspberry reds, burgundies, maroons or muted colours such as a soft and dusty rose. Multiple shades can be layered for greater depth.

3. Blend outward, the lighter intensity feathering to the outer lip line by using your finger or a brush to soften the edges. The more subtle the gradient, the more natural the bitten effect.

4. Optional: add a little gloss to the center for a “wet” and plump effect.

LIP PREP

Rejuvenate Lip Masks
**INTRACEUTICALS**

Defines, heals and hydrates lips for a smoother, more enhanced lip definition.

Vanilla Bean Lip Scrub
**SARA HAPP**

Eliminates dry, flaky skin, leaving lips ridiculously soft and supple and with an inviting scent of creamy vanilla.

CHOOSE YOUR COLOUR(S)

Multi-Stick | A Fine Romance
**ILIA**

Swipe and blend this rich berry for lips that look and feel alive. It can also be used on the cheeks for a cohesive look.

Lip Sketch Hydrating Crayon |
Case Study
**ILIA**

A long-lasting classic red with a soft-matte finish that boosts hydration.

Legendary Serum Lipstick | Angela
**RMS BEAUTY**

A super lightweight rose brown that is deeply pigmented, with a velvety, satin finish.

Color Block High Impact Lipstick | Tango
**ILIA**

For a soft, matte stain, apply this rich red with your finger directly to your lips with a blotting motion.

Le Rouge Lipstick | Cassis
**WONDERBLUSH**

For a diffused, blotted look, apply this muted wine shade with your finger and press and roll along your lips.

Precision Colour Pencil | Voros
**ILIA**

A vibrant and rich red with warm undertones and a creamy-matte finish that is pigmented and blendable.

Lip Crème | Risque
**TATA HARPER**

A deep berry red, in which the comfort of a balm meets the vibrancy of a lipstick with a cushiony, soft-shine finish.

Water Colour Tint | Malna
**19/99**

A muted cool-pink mauve that adds a wash of colour for a barely-there finish that lets your skin shine through.

Shop our “Bouche Mordue Lips” collection on Etiket.ca.

Makeup

Touch-Up Essentials for a Glamorous Night Out

August 27, 2025August 25, 2025 by Natalie

Keep your look luminous all night long.

The art of a glamorous evening lies in the details – how the light catches a cheekbone, the subtle gleam of a lip colour refreshed, the way your eyes stay luminous well past midnight. A few carefully chosen touch-up essentials ensure that your makeup looks as refined at the end of the night as it did at the very first toast.

Illuminate the Complexion

As the evening progresses, skin can lose its natural radiance. A delicate veil of powder will refine without masking, leaving the complexion smooth and softly luminous.

Our Choice:

Luminous Setting Powder
**GLO SKIN BEAUTY**

A whisper-light formula that sets and perfects without ever looking heavy.

Eyes That Endure

A touch of shimmer or a sweep of liner can revive the gaze instantly, keeping eyes captivating well into the night.

Our Choice:

La Lumière Liquid Eye Shadow | 5 Colours
**WONDERBLUSH**

No fade, no bulge, just effortless swipes of luminous coverage, subtle enough for daytime and dramatic enough pour la soirée.

Lashes in Focus

Nothing redefines glamour more effortlessly than a refreshed set of lashes. A light coat of mascara enhances definition and brings back intensity in a single stroke.

Our Choice:

Lash Tint Mascara | 3 Colours
**19/99**

A one-of-a kind tubing mascara for lashes and brows with a super fine wand, that separates and coats each hair, providing a clean, smudge-free application and wear.

A Sculpted Glow

A hint of highlighter restores dimension, catching the light at every angle with an elegant, understated sheen.

Our Choice:

Lightshift Cream Highlighter | 3 Colours
**ILIA**

A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12-hour wear.

The Statement Lip

No look is complete without a polished lip. A quick reapplication ensures colour remains as vivid and striking as the first glass raised.

Our Choice:

Satin Lipstick | 8 Colours
**GLO SKIN BEAUTY**

Creamy, long wearing, richly pigmented color with a luxurious finish, each lipstick is infused with antioxidants to protect and nourish.

The Final Veil

As a finishing gesture, a hydrating mist not only refreshes the skin but also prolongs the life of your look, lending a subtle glow with each spritz.

Our Choice:

Hydrating Floral Essence Large
**TATA HARPER**

Perfect for use on top of makeup to set and refresh and as an anti-aging treatment on the go.

The secret to a truly glamorous night? Confidence in knowing your beauty ritual will last as long as your evening. With these touch-up essentials close at hand, every moment is an occasion to shine.

Shop our makeup products in stores or online at Etiket.ca.

Makeup

Coral Crush

October 1, 2025August 15, 2025 by Natalie

Summer's signature colour.

Equal parts pink, orange, and peach —coral brings warmth and energy to every look, making it the quintessential shade of summer.

BEAUTY OBSESSION: CORAL MAKEUP

ReDimension Hydra Powder Blush |
Mai Tai
**RMS BEAUTY**

A coral-peach with a luminous beachy finish – perfect for a sunkissed cheek.

Legendary Serum Lipstick |
Melanie
**RMS BEAUTY**

A soft, wearable colour with a satin finish that hydrates like a serum and wears like a dream.

Lip2Cheek | Smile
**RMS BEAUTY**

A modern sheer coral-pink with a slight ’50s feel for a wash of colour.

Liplights Cream Lipgloss | Bisou
**RMS BEAUTY**

A muted coral gloss-balm hybrid with subtle shimmer for that “just-bitten” summer lip.

Discover our Coral Crush collection and learn how to incorporate coral into your looks.

Makeup

Coral Obsession: Is It for Everyone?

August 14, 2025 by Natalie

Everything you need to know to embrace (or avoid) coral makeup.

Coral, that vibrant shade between pink and orange, is a key feature of summer makeup. Fresh, luminous, and flattering, it can transform a look in an instant. But is it a universal colour? Here’s everything you need to know to embrace (or avoid) coral makeup.

Coral evokes warmth, joy, and energy. It’s perfect for:

Brightening the complexion: especially in summer, it gives it an instant healthy glow.

Adding freshness: on the lips or cheeks, it helps revitalizes the face.

Adapting to multiple styles: from a natural look to more daring makeup.

Can Everyone Pull Off Coral?

Good news: almost everyone can wear coral, as long as you pick the right shade.

Light Complexions:

Opt for pink or pastel corals, which complement your skin tone.

Avoid corals that are too orange, as they can appear too bright.

Medium Complexions:

Classic coral shades (neither too pink nor too orange) are perfect.

They enhance the complexion without creating too much contrast.

Dark Complexions:

Deep orange corals are super flattering.

They add light and contrast without looking artificial.

Who should avoid coral (or use it with caution)?

Coral can be tricky in some cases:

Very pink skin or skin prone to redness: Coral can accentuate redness. Opt for more neutral or cool tones.

Very cool tones: Warm coral can create too strong a contrast. Try corals that lean toward pink or raspberry.

Very colourful outfits: Be careful not to overload the look. Coral goes best with neutral or complementary colours.

How Can You Incorporate Coral Into Your Routine?

On the Lips:

A coral lipstick is ideal for a fresh, summery look.

Choose a glossy texture for a natural effect, or matte for more intensity.

On the Cheeks:

A coral blush gives an instant healthy glow.

Apply it lightly to avoid a “sunburnt” effect.

On the Eyes:

More daring, coral eyeshadow can look stunning on hazel or green eyes.

Combine it with golden or brown tones for a harmonious look.

Coral is a cheerful and versatile colour, but like any shade, it requires a little adjustment depending on your skin tone and style. The key? Test, adjust, and have fun!

For personalized advice or to adapt your beauty routine, feel free to contact us, visit our boutiques, or, even better, book an appointment with one of our makeup artists. You’ll get the best advice and learn the most effective application techniques to update your look with confidence!

Discover our makeup services here.