Summer brings sun, swimming and heat… but also challenges for our hair! Between UV rays, chlorine, sea salt and heat, our hair can quickly become dry, dull and brittle. Here are our best tips for keeping your hair healthy and shiny all summer long.
1. Protect Your Hair From the Sun
Just like your skin, your hair needs protection from UV rays.
UV rays can damage keratin, dry out the hair fibre and even discolour colour-treated hair.
Our Tips:
Wear a hat or scarf when exposed to the sun for long periods.
Use a hair spray with a UV filter, especially if you have colour-treated or highlighted hair.
Recommended Product:
Hydration Detangler + UV Barrier RAHUA
2. Rinse After Every Swim
Sea salt and chlorine can weaken hair fibre and accentuate dryness.
Our Tips:
Rinse your hair with clear water as soon as possible after swimming.
Apply a protective care product before getting into the water, such as an oil or leave-in.
Recommended Product:
Sun Catcher Power C Leave-In Conditioner R+CO
💧 3. Deep Hydration
Hydration is key to countering the drying effects of summer.
Our Tips:
Use a mask or moisturizing treatment once or twice a week.
Use a mild, moisturizing shampoo without harsh sulfates.
Apply a leave-in treatment or light hair cream every day.
Recommended Product:
Hair Repair Treatment SACHAJUAN
4. Avoid Hot Tools
Summer is already hot enough for your hair! Hair dryers, straighteners and curling irons can make dryness worse.
Our Tips:
Let your hair air-dry as much as possible.
If you must use a hot tool, always apply a heat protectant.
Recommended Product:
Cool Wind Perfect Air-Dry Crème R+CO
5. Beware of Discolouration
Colour-treated or highlighted hair is particularly sensitive to fading caused by the sun and chlorine.
Our Tips:
Use specific products for colour-treated hair.
Use repigmenting treatments or glosses to revive colour.
Avoid any colour treatments just before prolonged exposure to the sun.
Recommended Product:
Color Full Hair Mask RAHUA
6. Adopt a Minimalist but Effective Routine
In summer, your hair needs softness and targeted care.
7. The Perfect Ally: The White-Tooth Comb
A must-have in our hair routine! This comb is perfect for gently detangling hair without breaking it, especially when it’s wet.
Plus: it’s also our favourite tool for evenly distributing a mask, treatment or conditioner, from roots to ends. Result: each strand receives a dose of care, for nourished, radiant hair.
Recommended Product:
Detangling Comb | 4 Colours NUORI
Typical Routine:
Wash: 2 to 3 times a week with a mild shampoo.
Deep care: 1 nourishing mask per week.
Daily protection: UV spray, light oil or cream.
In Summary
Summer can be a difficult time for your hair, but with the right steps, you can prevent damage and keep your hair supple, shiny and healthy.
All you have to do is give it a little love, and it will love you back!
Discover our favourite tools for distributing your mask or conditioner evenly.
Share your tips and favourite products to keep your hair strong, shiny and as healthy as possible!
It’s a better time than ever to shop Canadian. We have a slew of amazing homegrown brands making world-class skincare, makeup, perfumes, body products and much more.
To make it easy for you, we have a category just for Canadian Beauty. Some brands you will know, and some may be new to you – we love to help you discover new soon-to-be favourites!
At Etiket, we are proud to offer a selection of bath and body brands that elevate your self-care routine:
LoveFresh is a Toronto-based luxury line that offers all-natural, non-toxic and highly effective body care products that will leave you with beautiful, glowing skin.
Bathorium is a Canadian-made luxury bath products company. They produce hand-crafted bath bombs, soaks, elixirs, and body sponges designed for benefit-based bathing, aiming for everyone to bathe beautifully.
DEALBODIES focuses on waterless formulas with effective active concentrates designed to penetrate deeply, nourish, repair and enhance your complexion, and fortify your skin barrier.
Bite offers a natural, effective solution to keep pesky bugs at bay. Safe for the whole family and approved by Health Canada, their unique formula is guaranteed to repel mosquitoes and ticks.
SIDIA brings luxurious hand and body care with plant-powered nourishing creams and exfoliating treatments.
These brands highlight the creativity and craftsmanship of Canada’s growing niche perfume scene:
Libertine (now Paraphrase) is handcrafted in Alberta, using a mixture of essential oils and carefully chosen aroma molecules. The founder Joshua Smith’s vision marries the creativity of design, the beauty of nature and the pleasure of the senses into an experience of escapism in a bottle.
Monsillage Founded in Montreal by Isabelle Michaud, Monsillage draws inspiration from personal memories and global travels, crafting complex, evocative perfumes with a refined touch.
LoveFresh is known for its clean, uplifting scents, combining natural ingredients with luxurious simplicity in both their body care and perfume oils.
T. Lees is a small-batch fragrance and candle brand from Montreal that focuses on high-quality ingredients to create sophisticated, mood-enhancing aromas.
SIDIA also extends its scented body care offerings into fragrance with modern, comforting scented candles and a solid perfume designed to evoke relaxation, ritual, and self-care.
Zoologist is a Toronto-based niche fragrance house that crafts artistic, nature-inspired scents that explore the essence of different animals in imaginative and unexpected ways.
Curves by Sean Brown blends nostalgia and modernity inspired by everyday objects and moments with scented candles, incense sticks and even a stone diffuser ideal for closets and small spaces that you can use with any essential or scented oil.
Our curated selection of hair brands combines innovation, luxury and high-performance ingredients, from nourishing treatments to sensorial experiences:
Mela & Kera is a luxury haircare brand that blends sophistication with high-performance formulas designed to strengthen, nourish and protect hair while enhancing its natural beauty.
Plume Science from Calgary specializes in science-backed hair and brow serums that promote fuller, healthier growth using natural, non-toxic ingredients.
Ruby Brown is based in Montreal and offers sensorial hair products infused with refined fragrances, elevating daily routines with a touch of luxury and self-care.
At Etiket, our skincare brands blend science, nature, and innovation to deliver results. From medical-grade formulas to natural skincare and ingestible beauty, our selection supports healthy, radiant skin at every level:
Ädesē products are made in-house by hand in their Canadian lab, are formulated with premium cold-pressed organic ingredients, and are infused with the brand’s proprietary Walled Garden™ technology.
Bend Beauty is a leader in ingestible skincare, offering innovative supplements designed to enhance skin health and radiance from within.
Glisodin is known for its advanced nutricosmetics combining antioxidant-rich formulas with dermatological expertise to support skin vitality and overall wellness.
Huna is a botanical skincare brand from Manitoba that harnesses the power of organic, farm-grown ingredients to deliver moisture-rich, vitamin-packed, and antioxidant-loaded advanced skincare to strengthen your skin’s natural barrier function.
Pro-Derm This Montreal-based skincare line combines innovative agents, natural botanical extracts and pure essential oils. It is designed to achieve and maintain beautiful skin and to optimize cosmetic procedures offered by physicians.
Rockwell Razorsspecializes in premium grooming and offers skincare and shaving essentials designed for a smooth, irritation-free experience.
Sahajan is a natural skincare brand inspired by Ayurvedic wisdom. Based in Toronto, their offerings are made in Canada and combine ancient rituals with modern science. The result? Effective products your skin will love.
SKINBYVEEwas founded by celebrity facialist Vee Mistry. You can enjoy a SKINBYVEE treatmentwith our estheticians trained in the technique, exclusively at our Toronto Spa. Vee’s unique facial massage and personalized approach to the skin can also be replicated at home using her custom-designed gua sha cryo sticks to help drain lymph, sculpt, and lift the facial muscles.
Vivieris a pharmaceutical-grade skincare brand known for its powerful, medical-grade ingredients that target aging, pigmentation, and overall skin health.
From multi-use essentials to nourishing formulas that enhance natural beauty, our curated selection is designed for effortless, everyday wear.
19/99 is a minimalist, multi-use makeup brand from Toronto designed for all ages that empowers self-expression with versatile, high-performance products that enhance natural beauty.
Plume Science from Calgary offers brow and lash-enhancing formulas that nourish, strengthen, and define with natural ingredients.
Wonderblush is a Montreal-based beauty brand creating effortlessly blendable, skin-loving makeup that enhances radiance with a fresh, natural finish.
We are thrilled to host a pop-up with Toronto-born multidisciplinary artist Sean Brown and showcase his line of contemporary homeware and everyday objects, Curves by Sean Brown. Shop online or join us at Etiket at The Well until February 28th.
The Toronto International Film Festival has arrived…
And with it, a parade of red carpet glam! Get ready for luminous skin, voluminous hair, and elegant, sophisticated makeup that steals the spotlight.
Whether you’re mingling with film festival VIPs or prepping for your own red-carpet moment, we’ve curated the ultimate beauty essentials to ensure you shine like a star.
Step into the spotlight with these must-haves:
• Flawless, glowing skin
• Red carpet-ready hair
• Camera-worthy makeup
Visit us in-store or online and discover your perfect red carpet look!
It’s Your Time To Shine: Bring On the Glam!
Revive and Repeat LED Facial Set THE LIGHT SALON
An at-home LED facial that transforms the skin from the inside out, for a renewed and revitalised complexion. The set includes the Boost LED Mask, multi-action Enzymatic Cleanser and Hydrating Peptide Serum.
The Eye Patches AUGUSTINUS BADER
Revitalizing hydrogel eye patches that instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation.
Nicknamed the “Facelift in a Jar”, the potent formulation helps to address dry skin, uneven skin tone and the signs of ageing for a revitalized, radiant complexion.
A luxurious complexion-perfecting moisturizer with a soft-focus luminescence using real diamond dust for a highlighting effect.
Halo Nano + Electric Complex Gel *Available exclusively in-store* ZIIP A nanocurrent and microcurrent facial toning device – for lifted, sculpted and glowing skin.
Lightshift Cream Highlighter | 3 Colours ILIA A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12 hours of wear.
Rest Stop Retinol ResurfacingBody Serum DEALBODIES The essential overnight skin-smoothing serum that exfoliates and visibly fine-tunes pores and textured skin—while improving the look of discoloured and uneven skin tone.
Park Ave Blow Out Balm R+CO For those who simply cannot bear to go out with anything less than perfectly blown-out hair. It coats the hair to protect it and contains light hold for a little bit of body.
Voluminous Spray RAHUA
The first 100% natural, USDA organic, alcohol free hair spray. Serves as a versatile natural volumizer that revitalizes the scalp while keeping hair in place.
From skincare and hair care to makeup and fragrance, let's delve into some of our team's current favourites, shall we?
In honour of Valentine’s Day, we asked some of our team members to share the Etiket products that captured their hearts! From skincare and hair care to makeup and fragrance, let’s delve into some of their current favourites, shall we?
I have never seen a product like this that refreshes hair without the heavy powdery feeling from usual dry shampoos. It adds volume and dimension back into my hair!
I have been loving Xerjoff’s Casamorati Dama Bianca layered with Escentric Molecules’ Molecule 01 + Black Tea. It has the perfect combination of sweet and fresh and is a recommendation I got from Emma, our fragrance specialist, to layer them! So gorgeous.
This Lip Karma keeps my lips hydrated and the taste is delectable, like my fave drink! I have also been loving Le Fard Blush, specifically in the shade Framboise by Wonderblush. It is long-lasting, and a little goes a long way.
This has been a game-changer in my routine! It has added so much plumpness to my skin and helped heal residual effects from a recent bout of atopic dermatitis.
Most mascaras make my eyes water or they do not lengthen and volumize my very sparse lashes. This mascara has fixed all of that and the wand gets every lash.
This product acts as a skincare product and as a corrector for both the complexion and dark circles. A tiny amount is enough to neutralize the colour of dark circles and facial imperfections.
When I was first introduced to Colorproof’s Biorepair collection, I was rather skeptical. After several months of use, I’m convinced of its effectiveness. The 3 products (and the brush) work in synergy to establish a healthy scalp and follicles, revealing thicker, fuller hair overtime.
ÉDOUARD Beauty & Fragrance Advisor / Etiket Montreal
I’ve been receiving so many compliments from this mix! Getting stopped everywhere for compliments. The perfect duo to make an impression on your Valentine!
The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.
In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.
Tata Harper, Founder of Tata Harper
“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.
The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”
“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.
I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”
“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!
Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”
“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!
On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”
“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.
Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”
“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.
My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”
“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”
“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!
For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”
“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.
The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”
“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.
In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.
One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.
My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.
Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”
“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.
Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”
“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.
This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”
