Hair Care

All About Hair with R+Co

The latest from the cult favourite hair care brand.

The newest R+Co launches are here—crafted by leading hairstylists to deliver effortless, editorial-quality results every day. These high-performance formulas will redefine texture and shine, impart volume and protect your locks for longer-lasting hairdos.

NEW IN HAIR

Backbend Workable Hold Hairspray
R+CO

Weightless and workable. This ultra-fine, non-aerosol mist helps keep styles intact. Its quick-drying formula delivers excellent shape memory and brushes through with ease, leaving hair smooth and static-free.
Chainmail Thermal Protection Styling Spray
R+CO

Shield strands with this fine finishing spray, featuring 450°F (232°C) heat protection. It offers flexible hold and leaves hair feeling soft and gleaming with silky shine. 
Halfpipe Dry Wax Finishing Spray
R+CO

It imparts volume, separation and movement and can be used on any hair type. Build styles effortlessly with a clean, flexible hold and ease of restyling throughout the day.
Hot Spell Thermotech Blow Out Balm
R+CO

This innovative straightening balm makes blow-drying a breeze. Its silky balm texture transforms on contact to a protective smoothing cream.

MOST LOVED: XL FORMATS

Television Perfect Hair Shampoo 1L
R+CO

Good for anyone who wants all the qualities of beautiful, healthy, camera-ready hair.
Television Perfect Hair Conditioner 1L
R+CO

Everything you need for the small screen: body, shine, strengthening, softening, and smoothing.
Gemstone Color Shampoo 1L
R+CO

If you colour your hair, it’s important to protect its health and hue. Gemstone will help preserve and prolong the life of your shade.
Gemstone Color Conditioner 1L
R+CO

Great for anyone with colour-treated hair. It is specially formulated to protect and preserve your hue.
Bel Air Smoothing Shampoo + Anti-Oxidant Complex 1L
R+CO

If you’re looking to smooth the overall look and feel of your hair, then welcome to Bel Air. Great for thick, curly or frizz-prone hair.
Bel Air Smoothing Conditioner + Anti-Oxidant Complex 1L
R+CO

Use as the second step to your regimen for even smoother, straighter hair. Bel Air seals the hair shaft, helping hair appear sleek and soft.

Shop R+CO in-store and online at Etiket.ca.

Why Are Hair Fragrances So Popular?

The must-have for hair that smells good and is well cared for.

Hair fragrances are gaining popularity, and for good reason. Halfway between hair care and olfactory pleasure, they offer a complete sensory experience while respecting the fragile nature of the hair fiber.

Unlike traditional perfumes, hair fragrances are designed not to dry out the hair. They keep hair smelling pleasant all day long, especially between washes. Better still, many contain nourishing ingredients that combat frizz or protect against pollution and UV rays. The result: hair that smells good and is well cared for.

Formulas Tailored To Hair

They are often alcohol-free or contain modified alcohols so as not to damage the hair fibre. Some even contain moisturizing, anti-frizz, or UV protection agents, making them fragrant hair care products.

Protective Hair Perfume
SACHAJUAN

A multi-purpose protective hair perfume that freshens the hair with the signature fine fragrance from Sachajuan’s haircare range. It moisturizes, reduces static, gives shine and colour protection with a unique anti-odour technology.

The Signature Scent Effect

Fragrance in the hair leaves a subtle, long-lasting trail, as hair retains scents well. It’s an elegant way to make your presence known without overdoing it.

Gris Charnel Hair Perfume
BDK PARFUMS

The cult favourite is available as a hair perfume that delicately scents and softens, leaving a silky effect. Enriched with silk proteins, the formula improves hair hydration and elasticity, and imparts a glossy finish. 

Addition to Your Beauty Routine

Many brands sell hair fragrances that complement their body scents, providing a unified sensory experience.

Bois Imperial Hair & Body Mist
ESSENTIALS PARFUMS

Delicately scented with Bois Impérial by Quentin Bisch and formulated without alcohol, the hair & body mist is ideal for subtle fragrance use. On the body, it softens and nourishes without leaving a greasy film. On the hair, it maintains suppleness and delivers a silky finish without weighing it down.

Light Alternative to Classic Perfume

For individuals who are sensitive to strong scents or work in environments where fragrances are restricted (e.g., medical settings), hair fragrances offer a gentler alternative.

Tubéreuse Impériale Hair Perfume
BDK PARFUMS

Floral, solar and woody, Tubéreuse Impériale is a solar perfume where the tuberose dominates, accompanied by a bouquet of white flowers, composed of ylang ylang, jasmine and iris. 

Hair Wellness Trend

With the rise of high-end hair care, hair fragrances are part of a holistic approach to care: beauty, well-being, and sensory pleasure.

The Musc Hair & Body Mist
ESSENTIALS PARFUMS

A perfect balance of performance, comfort, and pleasure. Delicately scented with The Musc by Calice Becker and formulated without alcohol, the hair & body mist is ideal for subtle fragrance use.

Shop all our fragrances for hair here.

Hair Care

How To Care for Your Hair in Summer

Our tips for radiant hair.

Summer brings sun, swimming and heat… but also challenges for our hair! Between UV rays, chlorine, sea salt and heat, our hair can quickly become dry, dull and brittle. Here are our best tips for keeping your hair healthy and shiny all summer long.

1. Protect Your Hair From the Sun

Just like your skin, your hair needs protection from UV rays.

UV rays can damage keratin, dry out the hair fibre and even discolour colour-treated hair.

Our Tips:

Wear a hat or scarf when exposed to the sun for long periods.

Use a hair spray with a UV filter, especially if you have colour-treated or highlighted hair.

Recommended Product:

Hydration Detangler + UV Barrier
RAHUA

2. Rinse After Every Swim

Sea salt and chlorine can weaken hair fibre and accentuate dryness.

Our Tips:

Rinse your hair with clear water as soon as possible after swimming.

Apply a protective care product before getting into the water, such as an oil or leave-in.

Recommended Product:

Sun Catcher Power C Leave-In Conditioner
R+CO

💧 3. Deep Hydration

Hydration is key to countering the drying effects of summer.

Our Tips:

Use a mask or moisturizing treatment once or twice a week.

Use a mild, moisturizing shampoo without harsh sulfates.

Apply a leave-in treatment or light hair cream every day.

Recommended Product:

Hair Repair Treatment
SACHAJUAN

4. Avoid Hot Tools

Summer is already hot enough for your hair! Hair dryers, straighteners and curling irons can make dryness worse.

Our Tips:

Let your hair air-dry as much as possible.

If you must use a hot tool, always apply a heat protectant.

Recommended Product:

Cool Wind Perfect Air-Dry Crème
R+CO

5. Beware of Discolouration

Colour-treated or highlighted hair is particularly sensitive to fading caused by the sun and chlorine.

Our Tips:

Use specific products for colour-treated hair.

Use repigmenting treatments or glosses to revive colour.

Avoid any colour treatments just before prolonged exposure to the sun.

Recommended Product:

Color Full Hair Mask
RAHUA

6. Adopt a Minimalist but Effective Routine


In summer, your hair needs softness and targeted care.

7. The Perfect Ally: The White-Tooth Comb

A must-have in our hair routine! This comb is perfect for gently detangling hair without breaking it, especially when it’s wet.

Plus: it’s also our favourite tool for evenly distributing a mask, treatment or conditioner, from roots to ends. Result: each strand receives a dose of care, for nourished, radiant hair.

Recommended Product:

Detangling Comb | 4 Colours
NUORI

Typical Routine:

Wash: 2 to 3 times a week with a mild shampoo.

Deep care: 1 nourishing mask per week.

Daily protection: UV spray, light oil or cream.

In Summary

Summer can be a difficult time for your hair, but with the right steps, you can prevent damage and keep your hair supple, shiny and healthy.

All you have to do is give it a little love, and it will love you back!

Discover our favourite tools for distributing your mask or conditioner evenly.

Share your tips and favourite products to keep your hair strong, shiny and as healthy as possible!

Fragrance

The Canadian Brands and Products You’re Looking For!

More popular than ever now!

It’s a better time than ever to shop Canadian. We have a slew of amazing homegrown brands making world-class skincare, makeup, perfumes, body products and much more.

To make it easy for you, we have a category just for Canadian Beauty. Some brands you will know, and some may be new to you – we love to help you discover new soon-to-be favourites!

DISCOVER OUR CANADIAN BEAUTY


BATH & BODY

At Etiket, we are proud to offer a selection of bath and body brands that elevate your self-care routine:

LoveFresh is a Toronto-based luxury line that offers all-natural, non-toxic and highly effective body care products that will leave you with beautiful, glowing skin.

Bathorium is a Canadian-made luxury bath products company. They produce hand-crafted bath bombs, soaks, elixirs, and body sponges designed for benefit-based bathing, aiming for everyone to bathe beautifully.

DEALBODIES focuses on waterless formulas with effective active concentrates designed to penetrate deeply, nourish, repair and enhance your complexion, and fortify your skin barrier.

Bite offers a natural, effective solution to keep pesky bugs at bay. Safe for the whole family and approved by Health Canada, their unique formula is guaranteed to repel mosquitoes and ticks.

SIDIA brings luxurious hand and body care with plant-powered nourishing creams and exfoliating treatments.

SHOP BATH & BODY

FRAGRANCE

These brands highlight the creativity and craftsmanship of Canada’s growing niche perfume scene:

Libertine (now Paraphrase) is handcrafted in Alberta, using a mixture of essential oils and carefully chosen aroma molecules. The founder Joshua Smith’s vision marries the creativity of design, the beauty of nature and the pleasure of the senses into an experience of escapism in a bottle.

Monsillage Founded in Montreal by Isabelle Michaud, Monsillage draws inspiration from personal memories and global travels, crafting complex, evocative perfumes with a refined touch.

LoveFresh is known for its clean, uplifting scents, combining natural ingredients with luxurious simplicity in both their body care and perfume oils.

T. Lees is a small-batch fragrance and candle brand from Montreal that focuses on high-quality ingredients to create sophisticated, mood-enhancing aromas.

SIDIA also extends its scented body care offerings into fragrance with modern, comforting scented candles and a solid perfume designed to evoke relaxation, ritual, and self-care.

Zoologist is a Toronto-based niche fragrance house that crafts artistic, nature-inspired scents that explore the essence of different animals in imaginative and unexpected ways.

Curves by Sean Brown blends nostalgia and modernity inspired by everyday objects and moments with scented candles, incense sticks and even a stone diffuser ideal for closets and small spaces that you can use with any essential or scented oil.

SHOP FRAGRANCE

HAIRCARE

Our curated selection of hair brands combines innovation, luxury and high-performance ingredients, from nourishing treatments to sensorial experiences:

Mela & Kera is a luxury haircare brand that blends sophistication with high-performance formulas designed to strengthen, nourish and protect hair while enhancing its natural beauty.

Plume Science from Calgary specializes in science-backed hair and brow serums that promote fuller, healthier growth using natural, non-toxic ingredients.

Ruby Brown is based in Montreal and offers sensorial hair products infused with refined fragrances, elevating daily routines with a touch of luxury and self-care.

SHOP HAIRCARE

SKINCARE

At Etiket, our skincare brands blend science, nature, and innovation to deliver results. From medical-grade formulas to natural skincare and ingestible beauty, our selection supports healthy, radiant skin at every level:

Ädesē products are made in-house by hand in their Canadian lab, are formulated with premium cold-pressed organic ingredients, and are infused with the brand’s proprietary Walled Garden™ technology.

Bend Beauty is a leader in ingestible skincare, offering innovative supplements designed to enhance skin health and radiance from within.

Glisodin is known for its advanced nutricosmetics combining antioxidant-rich formulas with dermatological expertise to support skin vitality and overall wellness.

Huna is a botanical skincare brand from Manitoba that harnesses the power of organic, farm-grown ingredients to deliver moisture-rich, vitamin-packed, and antioxidant-loaded advanced skincare to strengthen your skin’s natural barrier function.

Pro-Derm This Montreal-based skincare line combines innovative agents, natural botanical extracts and pure essential oils. It is designed to achieve and maintain beautiful skin and to optimize cosmetic procedures offered by physicians.

Rockwell Razors specializes in premium grooming and offers skincare and shaving essentials designed for a smooth, irritation-free experience.

Sahajan is a natural skincare brand inspired by Ayurvedic wisdom. Based in Toronto, their offerings are made in Canada and combine ancient rituals with modern science. The result? Effective products your skin will love.

SKINBYVEE was founded by celebrity facialist Vee Mistry. You can enjoy a SKINBYVEE treatment with our estheticians trained in the technique, exclusively at our Toronto Spa. Vee’s unique facial massage and personalized approach to the skin can also be replicated at home using her custom-designed gua sha cryo sticks to help drain lymph, sculpt, and lift the facial muscles. 

Vivier is a pharmaceutical-grade skincare brand known for its powerful, medical-grade ingredients that target aging, pigmentation, and overall skin health.

SHOP SKINCARE

MAKEUP

From multi-use essentials to nourishing formulas that enhance natural beauty, our curated selection is designed for effortless, everyday wear.

19/99 is a minimalist, multi-use makeup brand from Toronto designed for all ages that empowers self-expression with versatile, high-performance products that enhance natural beauty.

Plume Science from Calgary offers brow and lash-enhancing formulas that nourish, strengthen, and define with natural ingredients.

Wonderblush is a Montreal-based beauty brand creating effortlessly blendable, skin-loving makeup that enhances radiance with a fresh, natural finish.

SHOP MAKEUP

ACCESSORIES

We are thrilled to host a pop-up with multidisciplinary artist Sean Brown and showcase his line of contemporary homeware and everyday objects, Curves by Sean Brown.

SHOP ACCESSORIES

Makeup

TIFF: Your Red Carpet Ready Guide

It's Your Time to Shine!

The Toronto International Film Festival has arrived…

And with it, a parade of red carpet glam! Get ready for luminous skin, voluminous hair, and elegant, sophisticated makeup that steals the spotlight.

Whether you’re mingling with film festival VIPs or prepping for your own red-carpet moment, we’ve curated the ultimate beauty essentials to ensure you shine like a star.

Step into the spotlight with these must-haves:

• Flawless, glowing skin

• Red carpet-ready hair

• Camera-worthy makeup

It’s Your Time To Shine: Bring On the Glam!

Revive and Repeat LED Facial Set
THE LIGHT SALON
 
An at-home LED facial that transforms the skin from the inside out, for a renewed and revitalised complexion. The set includes the Boost LED Mask, multi-action Enzymatic Cleanser and Hydrating Peptide Serum. 
The Eye Patches
AUGUSTINUS BADER 

Revitalizing hydrogel eye patches that instantly hydrate, brighten, and plump, while reducing the appearance of dark circles, fine lines, and hyperpigmentation. 
Focus Care Youth+ Tri-BioBotanical Revival Masque
ENVIRON 

Nicknamed the “Facelift in a Jar”, the potent formulation helps to address dry skin, uneven skin tone and the signs of ageing for a revitalized, radiant complexion.
Illuminating Moisturizer
TATA HARPER

A luxurious complexion-perfecting moisturizer with a soft-focus luminescence using real diamond dust for a highlighting effect.
Halo Nano + Electric Complex Gel
ZIIP 
A nanocurrent and microcurrent facial toning device – for lifted, sculpted and glowing skin. 
Lightshift Cream Highlighter | 3 Colours
ILIA 
A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12 hours of wear.
Rest Stop Retinol ResurfacingBody Serum
DEALBODIES 
The essential overnight skin-smoothing serum that exfoliates and visibly fine-tunes pores and textured skin—while improving the look of discoloured and uneven skin tone.
Park Ave Blow Out Balm 
R+CO 
For those who simply cannot bear to go out with anything less than perfectly blown-out hair. It coats the hair to protect it and contains light hold for a little bit of body.
Voluminous Spray
RAHUA

The first 100% natural, USDA organic, alcohol free hair spray. Serves as a versatile natural volumizer that revitalizes the scalp while keeping hair in place.

Reviews

Etiket Team Favourites

From skincare and hair care to makeup and fragrance, let's delve into some of our team's current favourites, shall we?

In honour of Valentine’s Day, we asked some of our team members to share the Etiket products that captured their hearts! From skincare and hair care to makeup and fragrance, let’s delve into some of their current favourites, shall we?

JORDANNA
Holistic Aesthetician

All Purpose Skin Cream by Egyptian Magic
It’s amazing for hydration, creating a stronger barrier, healing and leaving your skin looking dewy.

Vitamin-Infused Cream Blush by Tata Harper
A natural look that is good for the skin and gives a nice boost to a dull winter complexion.

Leave-In Treatment by Rahua
I love how this nourishes the hair helping any split or dry ends recover.

Delina La Rosée EDP by Parfums de Marly
Classy, feminine and anticipating spring.


IVY
Aesthetician

Moisturizing Lip Butter in Pink Petal by Huna

To keep my lips hydrated all day long, I love reaching for this lip butter with skin-nourishing ingredients.

La Laque Tinted Lip Oil by Wonderblush

I love this tinted lip oil as it provides shine without stickiness – it feels great on my lips!

Elixir by Viviscal Pro

This is such a great addition to my haircare routine to promote thicker-looking hair.

Sunset Hour EDP by Goldfield & Banks

It smells like summer!


SOPHIA
Beauty & Fragrance Advisor

The Base Face Milk by ILIA

It is so light yet so hydrating and a great primer before applying makeup. It gives the most dewy and glowy look!

Lip2Cheek in Modest by RMS Beauty

It is so easy to blend, gives the most natural flush and is the perfect addition to an everyday makeup look!

Spiritualized Dry Shampoo by R+CO

I have never seen a product like this that refreshes hair without the heavy powdery feeling from usual dry shampoos. It adds volume and dimension back into my hair!

Casamorati Dama Bianca EDP by Xerjoff +
Molecule 01 + Black Tea EDT by Escentric Molecules

I have been loving Xerjoff’s Casamorati Dama Bianca layered with Escentric Molecules’ Molecule 01 + Black Tea. It has the perfect combination of sweet and fresh and is a recommendation I got from Emma, our fragrance specialist, to layer them! So gorgeous.


PAULE
Aesthetician

Super Anti-Aging Face Cream by Dr. Barbara Sturm

This absorbs quickly into the skin and leaves the skin looking fresh, youthful and radiant.

Cream Stay Eye Shadow Stick in Keepsake by Glo Skin Beauty

This cool-toned bronze with a metallic finish looks stunning as an all-over lid colour.

Intensive Hair Oil by Sachajuan

This nourishing oil repairs while adding shine. My hair absorbs it weightlessly without leaving residue.

Baccarat Rouge 540 EDP by Maison Francis Kurkdjian

A cult classic, I can vouch for its lovely, lingering scent that will get you compliments.


GENEVIÈVE
Customer Experience Coordinator

Gut Glow by Bend Beauty

Without going into details, when the digestive tract is healthy, the skin glows!

Lip Karma in Chai by Sahajan + Le Fard Blush in Framboise by Wonderblush

This Lip Karma keeps my lips hydrated and the taste is delectable, like my fave drink! I have also been loving Le Fard Blush, specifically in the shade Framboise by Wonderblush. It is long-lasting, and a little goes a long way.

Cool Wind Perfect Air-Dry Crème by R+CO

This styling creme has a lightweight texture and feel, perfect for my fine hair. No blow-drying needed!

Au Chalet Candle by Etiket

I love lighting this candle after work. It feels so cozy and relaxing.


ANNE MARIE
Boutique & Spa Director

GrenzCine Serum by Vivier

This has been a game-changer in my routine! It has added so much plumpness to my skin and helped heal residual effects from a recent bout of atopic dermatitis.

Limitless Lash Mascara by ILIA

Most mascaras make my eyes water or they do not lengthen and volumize my very sparse lashes. This mascara has fixed all of that and the wand gets every lash.

I Don’t Know What by D.S. & Durga

Fun name and a conversation starter. Warm but not heavy, fresh but not zesty, and I get so many compliments on it.


KARINE
Marketing Director

The Rich Cream by Augustinus Bader

This is the cream I’ve been reaching for this winter. It keeps my skin soothed and moisturized, without leaving it oily.

Total Eye 3-in-1 Renewal Care

This product acts as a skincare product and as a corrector for both the complexion and dark circles. A tiny amount is enough to neutralize the colour of dark circles and facial imperfections.

Biorepair Scalp & Hair Therapy Kit by Colorproof

When I was first introduced to Colorproof’s Biorepair collection, I was rather skeptical. After several months of use, I’m convinced of its effectiveness. The 3 products (and the brush) work in synergy to establish a healthy scalp and follicles, revealing thicker, fuller hair overtime.


ÉDOUARD
Beauty & Fragrance Advisor

Derma-V by Vivier

The perfect soothing night cream to recover from retinol and acids during winter time, and it also prevents flaky dry skin! 

Le Hâle Bronzing Powder | Soleil by Wonderblush

It creates the perfect faux sunkissed look without the skin damage… always wear your SPF!

The Leave-In Hair Treatment by Augustinus Bader

It repairs and tames frizziness for a smooth look! 

Molecule 01 + Guaiac Wood EDT & Molecule 01 + Patchouli EDT by Escentric Molecules

I’ve been receiving so many compliments from this mix! Getting stopped everywhere for compliments. The perfect duo to make an impression on your Valentine!

Motherly Advice From Mother to Daughter

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

Tata Harper, Founder of Tata Harper

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

DISCOVER TATA HARPER

April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

DISCOVER VINTNER’S DAUGHTER

Jasmi Bonnén, Founder of Nuori

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

DISCOVER NUORI

Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

DISCOVER THE HAIR ROUTINE

Sarah Brown, Founder of Pai Skincare

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

DISCOVER PAI SKINCARE

Heather Urquhart, Founder of Huna

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

DISCOVER HUNA

Kat Burki, Founder of Kat Burki Skincare

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

DISCOVER KAT BURKI

Sasha Plavsic, Founder of ILIA

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

DISCOVER ILIA

Lisa Mattam, Founder of Sahajan

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

SHOP SAHAJAN

Lauren Bilon, Founder of Plume Science

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

DISCOVER PLUME SCIENCE

Mai Nozoe, Founder of BeautéJaponica

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

DISCOVER BEAUTÉJAPONICA

Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

DISCOVER MAHONI

Happy Mother’s Day from all of us at Etiket!

Reviews

The Etiket Team’s Current Favourites

We're rounding up what Etiket offerings our talented and knowledgeable team members have fallen in love with recently.

We’re rounding up what Etiket offerings our talented and knowledgeable team members have fallen in love with and we are thrilled to share their current must-haves! Spanning categories such as skincare, hair care, body care, fragrance and more, let’s dive into what has stolen everyone’s heart, shall we?

MAX
Fragrance Specialist

Pentimento EDP by Jorum Studio

Pentimento sweeps me off my feet every time with its rich, decadent character. For me, it’s like putting on a cashmere knit. Carob, rum and tonka bean absolute with vanilla, hazelnut and tobacco flower are all good reasons to grab it whenever the temperatures drop.

Cuir Velours EDP by Naomi Goodsir

On my skin, Cuir Velours offers a dark intermingling of tobacco and leather, with the sweet notes of rum and immortelle. Okay, understandably, I love the rum and tobacco notes. The surprising character of the leather charmed me immediately and accompanies me when I want to catch the eye.

Purifying Cleanser by Tata Harper

In the evening, I apply and massage this melt-in texture cleanser onto my skin and let it sit for a few minutes, like a quick mask. The texture, which changes from a gel to a fine oil, is so satisfying and the textured herbal and ginger notes immerse me in a deep moment of relaxation. I always take the opportunity to give my face a full body massage even when it’s only 9 p.m. and my bed is already calling my name!

Radiance Serum by Vivier

I can’t get enough of this serum, which I apply after cleansing and toning my skin. Its formula, rich in vitamin C, arbutin and resorcinol, gives me an instant glow, evens out my complexion and works over the long term by allowing my skin to age beautifully! It was suggested to me by Naomi (from the Etiket team, and I thank her!).


JORDANNA
Holistic Aesthetician 

Tamarindo EDP by Memo

Tamarindo from Memo is the perfume I’m loving right now. It reminds me of escaping winter in Canada and heading to the beach in Costa Rica. A blend of pineapple, vanilla, bergamot and patchouli makes this scent warm and wild.

Polly Plum Comforting Body Cream by Pai Skincare

Polly Plum from Pai is a calming and hydrating body lotion that I love for winter. It’s fast absorbing on the skin and easy to apply in the morning. This is a wonderful product to help protect the skin in colder weather. For those who suffer from itchiness and inflammation (eczema/psoriasis), this is THE product for you!

Rahua Scalp Exfoliating Shampoo

Rahua’s Scalp Exfoliating Shampoo is my current hair obsession. When treating our hair we need to treat our scalp for optimal hair health.

HydraFacial MD JLo Glow

Our new HydraFacial MD JLo Glow is my new spa treatment obsession. The only HydraFacial to firm and restore the skin, using olive leaf extract and niacinamide along with many other ingredients to make your skin brighter, tighter, nourished and plumper.


THOMAS
Boutique & Spa Assistant Manager 

Tihota EDP by Indult

My favorite scent is Tihota EDP by Indult. I love mixing it with Palm EDP by Heeley. They remind me of where I was born and the good times I had on the beach.

Botanical Body Nectar by Huna

I love Huna’s Botanical Body Nectar. I love the flowery smell. It moisturizes my very dry skin well and besides being natural, the container is a really good size for its very small price.

Leave-In Treatment by Rahua

I use this treatment every night in large amounts to moisturize my dry hair, and in the morning in smaller amounts to keep my hair moisturized all day and to help with styling. Thanks to this product I am surprised how beautiful my hair looks even after bleaching.

Tata Harper Etiket Signature Facial (with our aesthetician Samuelle!)

I love natural products, and Tata Harper’s scents help me relax during my treatments. Moreover, Samuelle is very gentle and concerned about our well-being.


CLAUDIA
Beauty & Fragrance Advisor

Cow Extrait de Parfum by Zoologist

This is such a cozy scent that can be worn in summer or winter, in daytime or nighttime. It paints a picture of a cozy Sunday afternoon on a white couch with a fluffy blanket, with the windows open and the faint fresh smell of the prairies. It is all the beauty of the feeling of nature and being in the outdoors and nothing else. The artistry of the bottle adds to that warm feeling as well.

Superkind Bio-Shield Face Oil by Tata Harper

My favourite beauty product of the moment is the new Bio-Shield Face Oil by Tata Harper. It has all the luxury experience of the other Tata Harper products, but with a more sensitive touch. The oil is perfect for any skin condition without having to worry about any type of reaction. I personally have been using it twice a day and have seen an improvement in my skin.

The TOHI Scalp Serum by BeautéJaponica

My current favourite hair product is the new TOHI Scalp Serum from BeautéJaponica. I appreciate the concept of scalp health intersecting with self-care and the brand taking time to make a video on how to properly massage the scalp to get the most out of the serum!

HydraFacial MD JLo Glow

My favourite spa treatment is the HydraFacial MD JLo Glow. HydraFacials completely change the look of your skin and promote healthy cell regeneration, in combination with the glow… the results are incredible!


MARIE-FRANCE
Boutique & Spa Manager

Room Service EDP by Vilhelm Parfumerie and Sunshine Woman by Amouage

I hesitate between these two as they both give me an inexplicable feeling of peace with the gourmand, fresh citrus and violet of Room Service and the white tobacco, blackcurrant and almond of Sunshine Woman. For me, these are PERFECT scents. They are also very chic for a night out.

Refreshing Cleanser by Tata Harper

Tata Harper’s fresh grapefruit & aloe cleanser kicks off my evening beauty routine. It is perfect for dry skin and you only need a small amount. I really like the smell, and followed by Tata’s Hydrating Floral Essence, it’s perfect!

Ocean Mist Volume Shampoo by Sachajuan

For hair care, I’ve been using Sachajuan for over a year.
It is sulphate free, concentrated and smells divine. Perfect for coloured hair, the Ocean Mist Volume Shampoo protects the hair well. I’m never disappointed with this line, even the Shine Serum is great.

Tata Harper SuperNatural Facial

For the ultimate spa experience: Tata Harper’s SuperNatural Facial. To fully unwind, Tata’s facials and body treatments are a must. The enveloping maneuvers and calming scents take us elsewhere. There is nothing better than receiving a treatment to calm the body and mind.


NAOMI
Beauty & Fragrance Advisor

Vital Unifier by Nuori

This refreshing mist toner is the newest addition to my skincare routine. I love it because it is gentle and nourishing. Chock full of antioxidants, the Unifier revitalizes all skin types and offers a soothing feeling. I love that it can be used as a toner, and as a hydrating mist during and after makeup application. I love recommending this to clients who are looking to add a multi-functional toner to their routine.

Nurture Treatment by The Hair Routine

Hands down the yummiest hair treatment that can be used in-shower or as a treatment on dry hair to tame flyaways and prevent split ends. It nourishes the scalp and hair to yield unparalleled luminosity. This treatment can be used by both men and women who are interested in an easy-to-incorporate step for their haircare routine.


MICHELLE
E-Commerce Manager

Paradisi Extrait, Nectary EDP and Pony Boy Extrait by Jorum Studio

Jorum Studio looks great and smells even better. Paradisi, Nectary, Pony Boy… Impossible to choose just one!

The Discovery Kit by Dr. Barbara Sturm

Dr. Barbara Sturm’s skincare system is all about simple yet effective products. The Discovery Kit is the perfect introduction to the wonders of this brand!

Chiffon Styling Mousse by R+CO 

R+CO Chiffon gives hair the right amount of hold and movement that lasts. Added bonus: the bottle looks great on your countertop!

HydraFacial MD Signature

The HydraFacial provides immediate visible results: clear, plump skin and that youthful glow we all strive for!


STEVE
VP Operations

The Cream by Augustinus Bader

Simply put, this face cream moisturizes a lot without feeling heavy. It’s a refreshing, yet deeply hydrating luxury cream.

Misfit EDP by Arquiste

I love this decadent, elegant patchouli fragrance. It smells incredible and is a scent I get complimented on every time I wear it.

Scalp Therapy by Revivogen

If you are experiencing hair loss, this is a safe and effective topical solution for thinning hair, formulated with nature’s most powerful ingredients for thicker, fuller, and healthier hair.

The Men’s Facial by SkinCeuticals

This treatment is designed to renew your skin, clean up those blackheads and soothe razor burn and ingrown hairs. You will be able to take on the world after this treatment.


NATALIE
Marketing Assistant

Berlin EDP by Gallivant

Berlin is one of those scents that instantly transports me back to a summer vacation travelling Europe. If you are a fan of citrus, you have to give this one a sniff!

Eyelash & Eyebrow Enhancing Serum by RapidLash

I love this product from RapidLash. I have been using this lash and brow-enhancing serum on and off for the last few years, and anytime I start using it again, my lashes and brows look more defined and elongated within a couple of weeks of daily use.

Phyto Corrective Gel by SkinCeuticals

The SkinCeuticals Phyto Corrective Gel is amazing if you have skin that is prone to redness. It feels instantly soothing and I really enjoy the calming effect it provides prior to applying my moisturizer.

Tata Harper Clarifying Facial

This a great treatment for those with congested and acne-prone skin in need of a total reset that won’t aggravate the skin.


KARINE
Marketing Director

Focus Care Youth+ Tri-BioBotanical Revival Masque by Environ and Supreme Moisture Mask by Nuori

During winter, my skin needs both exfoliation to reveal its luminosity and hydration to give it a beautiful glow and dewy look. Once or twice a week, or before a night out or a special event, I like to combine Environ’s Focus Care Youth+ Tri-BioBotanical Revival Masque, also known as the “Facelift in a Jar” since it really helps improve the overall appearance of skin (it makes it smoother, firmer, more even, brighter and tighter) with Nuori’s Supreme Moisture Mask, which helps soothe, plump and hydrate the skin. It can even be left on overnight if desired.

Dallas Biotin Thickening Shampoo and Conditioner by R+CO

At the start of winter, because of drier air, having to wear a hat, etc., I was experiencing static hair. Having your hair stand up straight and be unmanageable is quite the annoyance. I had to adjust my hair routine with a shampoo and conditioner duo that is more moisturizing by R+CO. Since I prefer added volume, I opted for the Dallas collection. I also incorporate a mask routine from The Hair Routine to keep my hair as healthy as possible. My hair problems were instantly fixed.

Aventus for Her EDP by Creed

I recently fell in love with Aventus for Her by Creed, newly landed at Etiket. Although very different from my usual signature scent (Molecule 01 by Escentric Molecules), this fresh and floral scent, inspired by some of the most powerful women in history (empresses and queens and heads of state who were Creed customers) and modern women who are both imposing, resolutely feminine and assertive, is most addictive.

HydraFacial MD and Intraceuticals Oxygen Treatment

During my last few spa visits, Ivy combined two of my favourite treatments: the HydraFacial MD and the Intraceuticals Oxygen Treatment for hydrated, plumped and luminous skin. Treat yourself to a facial to feel revitalized or before an event for an instant lift.


SIMON
Founder

Retexturing Activator and Triple Lipid Restore by SkinCeuticals

I am rediscovering the Retexturing Activator for my night time routine from SkinCeuticals – Cleanse, Tone, Retexturing Activator – another layer of toner and then Triple Lipid Restore. It exfoliates AND gives me that extra layer of hydration that I want in the cold dry winter.

Control Flexible Paste by R+CO

I am not someone who spends a lot of time on my hair. As they say, a little dab will do you and I can put it in damp hair and be done, or for some extra lift blow dry when I want to have that Harry Styles vibe. Harry may not think so though….

Original Vétiver EDP by Creed

This takes me back to when I was 16 and I would spray my brother’s Eau Sauvage on before sneaking into the disco – don’t forget, this was 1979! The Creed Vetiver is a beautiful fresh scent that holds its own; classic or not!

Tata Harper Treatments

It is always a Tata Harper facial – any one of them! From the minute it starts – breathing in the aromatic scents, the masks, until the final massage and layer of cream – I know I am going to come out relaxed and see a difference in my skin and in me!


ÉDOUARD
Beauty & Fragrance Advisor

V-STAT Advanced Repair Gel by Vivier

I use this healing gel from Vivier enriched with Polyamide-DAB when my skin is irritated by the use of retinol, or by extreme cold. I use it as the last step in my routine. It is also an effective treatment for chapped lips with the anti-aging benefits of Polyamide-DAB.

C&E Advanced with Hexylresorcinol and Silymarin by PCA Skin

PCA’s Pure Vitamin C Antioxidant Serum is our most concentrated serum with 20% ascorbic acid, 5% tocopherol (vitamin e) as well as hexylresorcinol which is a fantastic ingredient for pigmentation spots & irritations. Clinical studies have shown that 0.5% hexylresorcinol is as effective as 2% hydroquinone. The addition of silymarin makes it an excellent choice for acne-prone skin.

Focus Care Radiance+ Multi-Bioactive Mela-Prep Lotion by Environ

I love using this as a toner after my cleanser. It targets pigmentation spots and acne scars. It combines the power of niacinamide for its sebum-regulating effects, alpha arbutin for its skin-lightening properties, and undecylenoyl phenylalanine, a derivative of phenylalanine, an important amino acid for slowing down melanin production.

Focus Care Comfort+ Complete Anti-Pollution Spritz by Environ

I love using this anti-pollution spray to protect my skin from the harmful effects of the sun and urban pollution. Combining an algae complex including chlorella, as well as a vitamin C derivative.

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