Step into our world of scent.
We’ve rounded up the team’s can’t-live-without fragrances for the summer – those that linger on our skin, spark conversation, and make us feel like our most confident selves. More than just a scent, they are our daily rituals, mood lifters, and secret signatures.
Dive into our personal favourites and maybe find your next signature scent.
OUR FRAGRANCE OBSESSIONS FOR SUMMER
Founder & President – Etiket HQ, Montreal
“I love this scent for summer because it’s soft, warm, and quietly confident. Mojave Ghost Absolu from Byredo isn’t loud or trying too hard. It has this beautiful balance of creamy woods and sheer florals that reminds me to slow down, breathe, and enjoy the moment. It’s like a deep exhale on a hot summer’s day. Familiar, comforting, and just mysterious enough to keep people leaning in to say…. ‘what are you wearing?”‘
Makeup Coordinator – Etiket Toronto
“My summer is all about rays of light, drops of nectar, and cradles of lawn. To me, that’s best captured in Atelier Materi’s Narcisse Taiji, which scent-wise falls somewhere between Ghibli animated waters and overpriced shampoo. It’s bright and fluttery but still tranquil, like a quiet giggle between lovers on a picnic blanket. Smell it and think of her.”
VP Operations – Etiket Montreal
“I love Pacific Rock Moss from Goldfield & Banks Australia for summer because it’s just so effortlessly fresh. It’s that laid-back, beachy vibe without being too casual. I love the crisp marine notes, a touch of citrus, and that salty breeze feeling. It’s perfect for those hot days when you want to stay cool and sharp but still easygoing. Honestly, it’s one of those scents that makes me think of vacation even if I am making deliveries for our amazing customers!”
Fragrance Specialist – Etiket Toronto
“Menthe Fraîche from Heeley Parfums is an absolute breath of fresh air—literally! This scent beautifully captures the essence of summer with its vibrant, crisp, and invigorating notes. The fresh minty aroma feels light and uplifting, making it the perfect companion for warm, sunny days. It’s both cooling and refreshing, evoking the feeling of a gentle breeze on a hot afternoon. Lovely and effortlessly elegant, Menthe Fraîche adds a touch of natural beauty to your summer vibe. If you’re looking for a scent that’s bright, cheerful, and absolutely refreshing, this one is a true gem!”
Customer Experience Specialist – Etiket HQ, Montreal
“This summer, I’m reaching for Palm EDP by Heeley Parfums and BoraBora EDP by Giardini di Toscana – two totally different moods, both equally dreamy. Palm is my ‘sunny stroll under the palms’ scent: fresh, breezy, and effortlessly cool. When I’m craving something a little sweeter, BoraBora brings the vacation vibes with creamy coconut and soft florals – like a beachy dessert in a bottle. Basically, I’m summering in scent!”
Fragrance Coordinator – Etiket Montreal
“Chic on the terrasse with a crisp glass of white and a spritz of 312 Saint-Honoré by BDK Parfums—powdery florals meet spicy ginger and pink pepper, melting into sun-warmed musk. Sophisticated yet undone, like tousled hair and vintage sunglasses. It’s golden hour in Paris, bottled.”
Fragrance Specialist – Etiket Montreal
“À Fleur de Pêche by L’Artisan Parfumeur is a bright, sunlit peach burst with juicy acidity intertwined with delicate jasmine petals creating a luminous and modern ode to summer’s ripe sensuality.”
Fragrance Coordinator – Etiket Toronto
“Ganymede by Marc-Antoine Barrois is a dreamy summer scent because it’s light, fresh, and a little spacey—in the best way. Think sun-warmed suede, salty minerals, and juicy mandarin dancing on skin. Cool, crisp, and effortlessly chic. ✨”
Store Director – Etiket Toronto
“Simple. Solar. Smiling. TILIA is the scent of an everlasting summer and holidays that never end. A lovely blend of jasmine and vetiver. It is an ode to simplicity, to optimism, and to the joy that lingers like a long summer day. Literally sunshine in a bottle.”
