A look at the Etiket team's most-loved fragrances from the past year.
This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent.
This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets.
As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?