In Conversation With

Motherly Advice From Mother to Daughter

The founders of some of our favourite brands share what they've learned from their mothers, and what they're choosing to pass down to their children.

In honour of Mother’s Day, we’ve asked the founders of some of our favourite brands to share with us what they’ve learned from their mothers, and what they’re choosing to pass down to their children. From protecting their skin from the sun to embracing their inner beauty, we wanted to know a little more about the lessons they have learned that made them the women and mothers that they are today.

Tata Harper, Founder of Tata Harper

“My mother and grandmother would always have spa parties with their friends and they all took the time for beauty every day. It was a lot of DIY face masks and treatments using ingredients like avocado, honey, and lemon, and things growing around us locally or fresh from the store. We often made our own honey mask with natural, pure honey. It’s super inexpensive to make and I find it super hydrating and refreshing.

The advice I want to pass down to my daughter is that beautiful skin comes from what you are putting in and on your body, and it’s important to be mindful of this at a young age. Focus on a good regimen and keep your skin healthy and hydrated.”

– Tata Harper

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April Gargiulo, Founder of Vintner’s Daughter

“My mom has always been very vocal around sun protection, so I developed a love for wide-brimmed hats early.

I want my daughters to understand that beauty is about a trusted and deep connection to ourselves, our community, our world and all its beautiful creatures.”

– April Gargiulo

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Jasmi Bonnén, Founder of Nuori

“I am so thankful to my mother for teaching me that skin concerns need to be professionally diagnosed and treated. I suffered from hormonal acne all through my teens and my mother made sure I saw dermatologists and skin therapists on a regular basis. This truly saved my skin from serious scarring. My mother and I also did facials together at home – a fun tradition I am continuing with my two boys!

Growing up in Finland, my mother also taught me how to enjoy the relaxing and detoxing benefits of a sauna from an early age. I remember my mother dipping freshly cut birch branches into a bail of hot water, and we would breathe in the essential oil vapours. A magical smell of summer and motherly love I will never forget.”

– Jasmi Bonnén

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Clarissa de Queiroz, Founder of The Hair Routine

“One of the first things I got from her is the idea of accepting myself the way I am. My mom is not a big makeup fan, so this understanding of my unique beauty, and no need to fix anything in me definitely comes from her. But also, with this, came the idea of preserving our bodies, by drinking at least 2 litres of water per day and wearing sunscreen daily, even on the days I don’t leave the house! Thanks to her, I’ve been doing that since I was 10 years old – before it was a trend! Haha!

On the hair side, she gave me a nice trick to get natural highlights after going to the beach – in the Brazilian days – or in very sunny days, which is to spray chamomile tea on the hair before bathing in the sun. It really works!”

– Clarissa de Queiroz

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Sarah Brown, Founder of Pai Skincare

“Less is more. When your skin goes wrong, the tendency is to throw the entire kitchen sink at it, but she always told me never to do that. An to do the exact reverse – scale it back. Allow your skin to calm and rebalance and then take a methodical approach, re-introducing one product at a time, to establish what your skin likes and doesn’t like.

Never pick or squeeze your spots. This will be no surprise, but it’s one thing my mum shared with me when I was growing up as a teenager. This is really important to prevent scarring and stop the spread of more spots.”

– Sarah Brown

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Heather Urquhart, Founder of Huna

“My grandmother Evelyn taught me the importance of skincare rituals at an early age. She taught me how to cleanse, how to moisturize, and how to never ever go to bed with makeup on the skin. I have followed those skincare rituals religiously since she taught me them as a little girl, and I have to say it’s all paid off.

My mother has always been low-key in terms of beauty and cosmetics. She takes good care of her skin, but she only very occasionally wears makeup. My mother taught me the importance of being confident and comfortable in my appearance without makeup. She also taught me how to love my body regardless of how it looks, what number it weighs on a scale, how it is behaving, or how it is dressed at a certain moment. She taught me to love my body for what it does for me each day – for what it can and does do. In fact, we never even owned a scale growing up, so I often didn’t know my body weight. It just wasn’t important, and that has shaped my self-love and body positivity to this day.”

– Heather Urquhart

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Kat Burki, Founder of Kat Burki Skincare

“My mom taught me beauty secrets by just being herself. She was effortless and no-fuss but always pulled together. She has strong bone structure and beautiful skin so, really needed very little in makeup – maybe even just lip and go. She taught me about colour types. Although I am blonde, I am a Winter. Most blondes think pastels and Spring colours work, but as a Winter, dark blues, black, whites, etc. – avoiding yellows – work best. She was absolutely correct.”

– Kat Burki

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Sasha Plavsic, Founder of ILIA

“The best beauty advice that I got from my mother is that you are only beautiful on the outside when you are beautiful or happy on the inside. She also told me that if you aren’t wearing SPF, wear a hat!

For my girls, I want them to know that makeup isn’t what will make them beautiful. Feeling beautiful from the inside out is what really matters and what truly shows.”

– Sasha Plavsic

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Lisa Mattam, Founder of Sahajan

“Strangely, almost all the beauty/mantra advice I received was from my dad. Just two weeks ago, he offered to mix up some turmeric for my mask instead with my mom, I think I learned more from observing. She taught me to be humble, quietly fierce and incredibly kind. She has an incredible sense of dignity and from her, I learned that true beauty comes from who you are.

The advice I would share with my daughter is to drink water, gets lots of sleep, wear SPF always… those are critical to nurture your outward beauty. True beauty comes from the soul- how kind you are to others and how kind you are to yourself.”

– Lisa Mattam

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Lauren Bilon, Founder of Plume Science

“My mom is a wealth of knowledge when it comes to skincare, and I’m grateful for the advanced techniques she’s taught me. Red light therapy, microneedling, and chemical peels are just a few of the treatments she’s educated me on to keep my skin looking its best. Thanks to her guidance, I’ve also incorporated powerful ingredients like Vitamin C, Retin A, stem cells, growth factors, copper peptides, and more into my routine.

In addition to these advanced treatments, my mom also instilled some basic skincare practices that have stuck with me over the years. Never go to bed with makeup on and always double cleanse at night to ensure your skin is healthy and prepped for your skincare products.

One piece of advice that I’ve taken to heart is to wear SPF every day, even when indoors, and to reapply it multiple times throughout the day. I’ve found a powder SPF that doesn’t interfere with my makeup, making it easy to touch up throughout the day.

My mom has always emphasized the importance of taking care of oneself, and that includes exercise and eating healthy, balanced meals. Making an effort to get outside and breathe in fresh air each day is also key to a healthy mind and body. And at night, it’s important to take a break from screens and noise and unwind with a soothing bath or a good book.

Thanks to my mom’s guidance and these valuable beauty tips, I’ve learned to prioritize self-care and take care of myself so that I can take care of those around me.”

– Lauren Bilon

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Mai Nozoe, Founder of BeautéJaponica

“My mother raised me with all of the beauty secrets from Japanese culture and was the inspiration behind the development of BeautéJaponica. The general concept of our scalp serum was also inspired by ingredients that she shared with me that helped Japanese women grow beautiful hair for centuries.

Beyond that, she has also taught me that beauty comes from within, and that nurturing your senses is true nutrition for your soul.”

– Mai Nozoe

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Viola Menzel, Founder of Mahoni

“The best beauty secret from my mother was – without a doubt – discovering the powerful benefits of mānuka honey! At first, it helped my cold sores, and eventually, it became my go-to remedy for skin outbreaks, sore throats, and other issues. It’s the natural remedy I had been searching for, and I loved not having to decide between natural or effective.

This beauty secret eventually sparked my entrepreneurial journey. It inspired me to establish Mahoni, a tribute to nature’s potent remedy. Thank you, Mom!”

– Viola Menzel

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Happy Mother’s Day from all of us at Etiket!

Makeup

Top 10 Beauty Best-Sellers of 2022

From high-performing base makeup to pops of colour and products that provide that extra glow, we are covering the best in beauty of 2022.

When it comes to beauty, trends come and go but some products will always remain classics – think clean and luminous skin, tidy eyebrows, well-moisturized lips…

Most-Loved Beauty Products this Past Year

True Skin Concealer
ILIA
ILIA's Limitless Lash Mascara
Limitless Lash Mascara
ILIA
Un Cover-Up - RMS BEAUTY
UnCoverup Concealer
RMS BEAUTY
Multi-Stick in Whisper
ILIA
ReDimension Hydra Powder Blush – French Rosé
RMS BEAUTY
Bronzer – Sunkiss
GLO SKIN BEAUTY
Eyelights Cream Eye Shadow – Strobe
RMS BEAUTY
Super Serum Skin Tint SPF 40
ILIA
The Impossible Glow
PAI SKINCARE
Brow Gel – Clear
GLO SKIN BEAUTY
Makeup

Top 10 Best Launches at Etiket in 2022

Find out about all the best launches at Etiket in 2022!

The past year has been packed with new launches, with both new additions to some of our long-time favourite brands and new brands that were highly requested to be added to our roster by our clientele.

Best New Brand & Product Launches this Past Year

AUGUSTINUS BADER
DR. BARBARA STURM
Bon Matin Candle
ETIKET
Gentle Glow Tonic
NUORI
Phyto A+ Brightening Treatment
SKINCEUTICALS
Quintiserum
VIVIER
Liquid Powder Matte Eye Tint
ILIA
ReDimension Hydra Powder Blush
RMS BEAUTY
Resurrection Girl Hydrating Mask
PAI SKINCARE
Resurfacing Body Serum
TATA HARPER
Best of 2022 Skincare
Skin Care

Top 10 Skincare Best-Sellers of 2022

We're breaking down the top skincare products you could not get enough of this year!

Over the last few years, we’ve enjoyed doing a year in review, sharing the most-loved products that you have purchased, repurchased and that are simply a part of your daily routine. In this round-up, you will find tried and trusted products, most of which have been available on our shelves for many years.

Most-Loved Skincare Products this Past Year

Regenerating Cream
PRO-DERM
UV Clear SPF 46 
ELTA MD
C E FERULIC
SKINCEUTICALS
Lytera 2.0
SKINMEDICA
AVST Moisturiser 5
ENVIRON
C E Petides
VIVIER
holi (mane)
AGENT NATEUR
GX Nano Current Device + Golden Gel
ZIIP
Rosehip BioRegenerate Oil
PAI SKINCARE
Nourishing Oil Cleanser
TATA HARPER
Bestselling products of 2021
Hair Care

Top Beauty Products In Every Category: Looking back on the ‘it’ products of the year!

2021 was a great year for beauty! Discover the bestselling makeup, skincare and haircare products of the past year!

This past year was a great year for beauty. 2021 saw some exciting new launches from the industry’s leading brands and was a success for many cult-favourites that have been around for years. As we turn over a new leaf, and step into 2022, we wanted to shine a light on the products that made last year special. We broke down the beauty bestsellers into categories, ensuring no product was left behind! Discover our most popular products in skincare, haircare and makeup.

CLEANSERS

Gentle Cleanser – Pro-Derm
Hexam Gentle Cleanser – Vivier
Regenerating Cleanser – Tata Harper

TONERS

Refreshing Toner – Vivier
Equalizing Toner – SkinCeuticals
Botanical Infused Moisturising Toner – Environ

ANTIOXIDANT

CE Ferulic Serum – SkinCeuticals
CE Peptides Serum – SkinCeuticals
Silymarin CF – SkinCeuticals

MOISTURIZERS

Regenerating Cream – Pro-Derm
Triple Lipid Restore 2:4:2 – SkinCeuticals
AVST 5 – Environ

EYE CARE

A.G.E. Eye Complex – SkinCeuticals
Eye Contour Cream – Pro-Derm
Youth Essentia Vita-Peptide Eye Gel – Environ

SUNSCREEN

UV Clear SPF 46 – EltaMD
Physical Fusion UV Defense SPF 50 – SkinCeuticals
Classic Sunscreen Sport SPF50 White Tea – Coola

FACE MASKS

Phyto Corrective Masque – SkinCeuticals
Ultra Purifying Clay Mask – Vivier
Hydrating Floral Mask – Tata Harper

FACE OILS

Rosehip Bioregenerate Oil – Pai Skincare
Active Botanical Serum – Vintner’s Daughter
Carbon Star – Pai Skincare

HYPERPIGMENTATION PRODUCTS

Lytera 2.0 – SkinMedica
Advanced Skin Lightening Serum – Vivier
Discoloration Defense – SkinCeuticals

SUPPLEMENTS

Holi (Mane) – Agent Nateur
Marine Collagen – Bend Skincare
The Antioxidant Enzyme – Glisodin

ACNE PRODUCTS

Blemish + Age Defense Serum – SkinCeuticals
LHA Cleanser – SkinCeuticals
Acne Treatment System – Vivier

MAKEUP

Limitless Lash Mascara – ILIA
Perfecting Powder – Glo Skin Beauty
UnCoverup Concealer – RMS Beauty

DEODORANT

Eucalyptus Deodorant – (Malin+Goetz)
Holi (stick) Sensitive Deodorant – Agent Nateur
Super Strength Deodorant – LoveFresh

RETINOL FORMULAS

Retinol 0.5 – SkinMedica
Retinol 0.5 – SkinCeuticals
Retinol 1.0 – SkinMedica

BODY CARE

All Purpose Cream – Egyptian Magic
Vanilla Bean Coffee Sugar Scrub – LoveFresh
Vanilla Hand & Body Lotion – LoveFresh

LIP PRODUCTS

Organic Cocoa Lip Balm – Huna
Neuropeptide Lip Treatment – Tata Harper
Lip Wrap Hydrating Mask – ILIA

HAIR SHAMPOOS

Hydration Shampoo – Rahua
Balancing Shampoo – The Hair Routine
Peppermint Shampoo – (Malin+Goetz)

BEAUTY TOOLS

Jade Gua Sha Tool – Mount Lai
Cosmetic Roll-CIT 0.1MM – Environ
GX Nano Current Device + Golden Gel – ZIIP

Shop all of our products online at etiket.ca and in-store!

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.