Natural and Organic

Making A Difference With Conscious Beauty

Building A Beautiful Tomorrow.

Earth Day was first celebrated on April 22nd, 1970. Since then, it has become a major day for worldwide environmental action. This year’s theme is “Investing in Our Planet” – concrete ways to get inspired, take action and be a part of the green revolution.

We wanted to highlight some of our brands that are dedicating their time, resources, and energy to bettering our planet through their sustainable practices: whether through the ingredients sourced, packaging used, the formulation process, or even at a corporate level.

Keep reading to learn about what some of our brands are doing to make a difference.

Conscious Beauty: A Commitment to Sustainability

TATA HARPER

Headquartered in Vermont on a 1,200-acre farm, Tata Harper produces 100% natural and non-toxic, premium skincare products made from the world’s most sought-after ingredients. Some of the ingredients are sourced from around the world, but many are grown on their farm. The majority of their packaging is made of glass, and this is a decision the brand conscientiously made since glass is highly recyclable and can be reused over and over. What little plastic they do use is necessary for the function of the packaging and is as eco-friendly as possible. The plastic resin for their tubes is derived from sugar cane, which means it is made from a renewable resource instead of petroleum. They also use 100% post-consumer materials, or recycled paperboard, and use soy-based ink for printing. They are working toward offering refillable products, a process that has already come to fruition with a couple of their products. All research and development, formulations, packaging, marketing and distribution are done in-house, allowing them to control every step of the process, from formulation to shipment to the customer. Their commitment to eco-friendly practices reflects in their products that are certified cruelty-free, vegetarian and Ecocert.

Etiket is proud to offer Tata Harper products since our launch in 2011.


AGENT NATEUR

Agent Nateur is dedicated to creating natural products that are effective and safe, while educating on the importance of independent thinking and research. They are committed to sourcing the purest, non-gmo, effective, non-toxic ingredients from Europe and small suppliers in the United States. Founder Jena Covello formulates Agent Nateur in Grasse, Paris and Los Angeles. All of the Agent Nateur products are organic or wild-crafted, non-GMO, cruelty-free, and Ecocert certified, guaranteeing their dedication to sustainability and socially conscious practices. Every Agent Nateur formulation is abundant in natural vitamins, minerals, oils, and plant extracts purchased—with no expense spared—from only the most reputable sources, setting a precedent for natural beauty companies around the world. Whenever possible, the packaging used is made of glass and other recyclable materials.

First launched with their flagship holi (stick) deodorant, Agent Nateur offers a beautiful line of luxury, all-natural skincare that is safe for the body and planet.


AUGUSTINUS BADER

From clean ingredients to responsibly sourced materials, Augustinus Bader‘s practice is guided by a set of green values and driven by over 30 years of scientific research, resulting in their clean formulations and efficacious products. Their products contain the highest quality ingredients – high potency botanicals and clean actives that are sustainably sourced, and clean, bio-engineered actives are used where possible to reduce environmental impact. An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled.

Augustinus Bader has also created refills for a handful of their products to encourage recycling, with an estimated 80%-90% of their containers being fully recyclable.


PAI SKINCARE

As a certified organic brand, sustainability and catering to sensitive skin types are always at the heart of what Pai Skincare does: their products, formulas, certifications and everything in between. Founder Sarah Brown’s inspiration behind the line came from her determination to find products that would be soothing and non-irritating for her hyper-sensitive and acne-prone skin, hence the idea to create her own. Every Pai product is formulated and manufactured in their London HQ. From conception to creation, all ingredients are sourced, hand-picked and tested by a devoted team of sensitive skin experts at their own in-house Research & Development lab and manufacturing facility. They are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.

Pai Skincare is also B Corp certified, which means they are part of a global movement that is committed to making business a force for good. As a B Corp, they make a commitment to continue to do the right thing, while being accountable and transparent when it comes to steps they are taking to reduce their carbon footprint.


DR. BARBARA STURM

The Dr. Barbara Sturm ethos includes a sense of permanent responsibility to our planet and the welfare of all living beings. Dr. Sturm – a German doctor, orthopedics specialist, aesthetics expert and anti-inflammatory pioneer – and her team are constantly working to improve the way they produce and package their products. As part of their ongoing efforts to contribute to an eco-friendly future, they have significantly reduced the amount of packaging containing their products, and use recyclable paper from sustainable forestry for product leaflets and boxes. They are changing their plastic jars to recyclable glass, and using reusable cotton and velvet bags rather than plastic while phasing out cellophane wrappers. Their manufacturers have committed to CO2-neutral processes including the use of green electricity and eco-gas.

Dr. Barbara Sturm is rigidly cruelty-free and their ingredients and components are locally sourced whenever possible.


ILIA

Since launching in 2011, ILIA‘s core purpose has been to protect and revive, both our skin and the Earth. They believe that, as a business, it is their responsibility to give back to the planet we call home. Founder Sasha Plavsic challenged the conventions of clean beauty to create something radically new through safe, potent, Leaping Bunny certified formulas that protect and revive your skin. With deforestation being one of the greatest threats to our planet today, ILIA is committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation in the Amazon, which plays a crucial role in climate regulation – a key step in reviving and protecting the planet. Their goal is to plant 1 million trees in the Amazon rainforest in Peru, Brazil, and Ecuador by the end of 2023 in partnership with One Tree Planted.

The ethical-sustainable approach is embodied in ILIA‘s products, which are filled with up to 85% certified organic bioactive botanicals that nourish and rejuvenate the skin.


NUORI

NUORI is headquartered in Copenhagen, one of the most sustainable and energy-efficient cities in the world. Therefore, it is only natural that they are committed to continuously improving their environmental footprint. NUORI’s products are made using only ingredients of natural origin: they come from nature and will return to nature. They operate through a small batch production every 10-12 weeks, which allows them to make the freshest products on the market and only produce what is in fact needed. NUORI works together with global experts in cosmetics packaging and raw materials to ensure the highest quality and sustainability of their products. They use recycled materials where possible and only use FSC-certified materials.

From their quest for the best natural ingredients to their small batch production, NUORI is focused on delivering freshly blended, pure products at the peak of their power.


COOLA

COOLA‘s formulations are at least 70% organic, contain non-GMO ingredients, are rich in antioxidants and harness the power of plant cell actives to nourish and support healthy skin while protecting you from the sun’s harmful rays. They are conscious about what goes into their products, but they are equally as concerned with what they keep out. In fact, they follow a restricted ingredient list that goes beyond industry standards to exclude over a thousand questionable or harmful ingredients from all of their formulations. Their products are also non-gmo, vegan, gluten-free, paraben-free, fragrance-free, cruelty-free and reef friendly. All of their fragrances are 100% natural, with all constituents extracted from plant sources. They have also reduced their plastic usage and their carbon footprint by having all of their tubes made from sustainably sourced sugarcane resin, which is 100% recyclable.

COOLA regularly donates to organizations to give back to the community and take action for the environment, such as donating gently used clothes to the homeless and saving the coral reef through restoration by planting new corals.


VINTNER’S DAUGHTER

From day one, founder April Gargiulo has woven sustainability into every part of her business. Vintner’s Daughter stands by its less is more philosophy, which centers on the belief that if one product can deliver a myriad of benefits, fewer products are needed, fewer are produced, and less natural resources are utilized. The ingredients used in their three products are sourced from responsible producers, many of which have used the same sustainable, organic farming practices for generations. They view their efforts around sustainable packaging, responsible sourcing, offsetting of their annual carbon emission and cruelty-free certifications, donations to support earth advocacy and certification as a California Green Business as simply the best, and most responsible way to do business. 

In 2022, Vintner’s Daughter was also awarded a B Corp Certification, bestowed to companies that live up to the highest environmental and social impact standards. They continue to seek ways to improve their sustainability efforts.


RAHUA

Sourced from the Amazon and created in New York City, Rahua was founded by renowned hairstylist and colorist Fabian Lliguin and his wife and partner Anna Ayers. After discovering the powers of Rahua oil – the star ingredient of Rahua products – the pair launched an ethical, plant-derived line to strengthen and transform hair. Their products are made with organic, natural, pure plant-derived ingredients that are vegan, cruelty-free and free of parabens, sulfates, and gluten. Their clean, non-toxic and highly concentrated formulas are filled into packaging that is recyclable, reusable and many are refillable, which allows for less consumption while delivering superior quality and preventing pollution of our waterways.

Born from a philanthropic mission, Rahua is dedicated to preserving the Amazon Rainforest; working with indigenous tribes to preserve their ancient knowledge, while sustaining the rainforest and the powerful ingredients it has to offer the world. 


RMS BEAUTY

RMS Beauty’s philosophy stems from the idea of sustainable and healthy makeup that is pure and luxurious, while the packaging is biodegradable, recyclable and reusable. Since the launch of RMS Beauty in 2009, they have meaningfully packaged many of their products in recyclable glass jars. RMS Beauty continues to source new or tried and true materials like the aluminum tubes of their Eyelights Cream Eyeshadows which are easy to recycle. They debuted their first refillable packaging for their primer in 2021 and continue to expand their refillable products with the launch of ReDimension Hydra Powder Blush and ReEvolve Natural Finish Foundation in 2022. They are proud to have transitioned all of their existing lids to 100% PCR for many of their products – wherever there is plastic, they incorporate PCR content as much as possible.

The founder of RMS Beauty, Rose-Marie Swift, is a master makeup artist with over 40 years of experience. The colours are deep, rich and can be mixed together, to create a personalized palette for every mood and occasion. 

Shop our conscious beauty on Etiket.ca!

Augustinus Bader is launching at Etiket!
Skin Care

All About Augustinus Bader: The Latest Brand to Launch at Etiket

The world of Augustinus Bader...

Have you heard of the cult skincare brand Augustinus Bader? Their face creams, specifically, have been touted by beauty editors and celebrities alike as the best moisturizers money can buy. Why should this brand be on your radar? Well, we’re excited to announce that the Augustinus Bader line will be launching at Etiket! Let’s discover the collection together.

ABOUT THE BRAND

Founded by biomedical scientist Professor Augustinus Bader, the Augustinus Bader brand found overnight success based on 30+ years of research in stem cell biology and regenerative medicine.

In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness the human body’s capacity to heal, with a focus on the reawakening of cells that become dormant due to aging or trauma. In 2008 he developed a groundbreaking Wound Gel that heals severe skin traumas without the need for surgery or skin grafts. It is this revolutionary technique that inspired Augustinus Bader skincare.

Bader’s business partner Charles Rosier was initially impressed by his work and encouraged Bader to create skincare for the masses to help fund his medical research. The first products to launch were The Cream and The Rich Cream. Both have now won multiple awards – and make radiant, healthy skin accessible and simple.

Over the years, demand for Bader’s products soared on the back of old-fashioned word of mouth. There were no paid placements, big marketing campaigns or pretty packaging – it was the results that spoke for themselves.

WHAT MAKES THE BRAND DIFFERENT?

As we previously mentioned, the success of the brand is based on word of mouth, encouraged by results. Augustinus Bader’s extensive experience in the field of stem cell biology and regenerative medicine has allowed him to create a product line that delivers real results to those who adhere to his 27-day plan. Originally developed to treat wounds, these products harness the power of amino acids and nutrients already native to skin, to nourish and revitalize your complexion. They also get to work stimulating collagen to minimize fine lines and swiftly restore elasticity.

The Bader formula is powered by Professor Bader’s patented TFC8® (Trigger Factor Complex 8) – a cocktail of more than 40 different ingredients that include vitamins, amino acids and molecules naturally found in the body, to name a few. TFC8® was inspired by Bader’s over 30+ years of research and innovation in wound repair and cellular regeneration. It works by guiding key nutrients to the cells, creating an ideal environment for your skin to naturally renew. The result? Better hydration, skin strength and firmness. The support of cell turnover also helps improve vibrancy and luminosity, as well as address issues like fine lines, dark spots and visible pores.

WHY IS THERE A 27 DAY JOURNEY?

This comes down to the fact that every skin cell in the human body is naturally regenerated over 27 days, so this is when you’ll see results. Over this time period, you can expect your complexion to become more hydrated, and to look and feel renewed with an unbeatable glow.

STAR PRODUCTS

While all of the Augustinus Bader products have enjoyed success, it is impossible to read about the brand without mention of the face creams. Two moisturizers have propelled the brand to the top of the charts: The Cream and The Rich Cream. The Cream has a lighter texture, and may be better suited for oily, combination skin types, as well as those who suffer from acne and congested skin. The Rich Cream on the other hand, would be better suited for those with normal to dry skin. Celebrities like Kate Bosworth, Diane Kruger and Victoria Beckham all rave about these moisturizers. Clinical trials also back up the hype: 97% of testers agreed skin tone and texture was visibly improved, while 96% said their skin looked healthier after using both The Cream and The Rich Cream. Testers also noted an improvement in the appearance of wrinkles by more than 160% over a day to day period.

Some of the other star products include Augustinus Bader’s The Eye Cream, The Serum, The Essence, The Body Cream, The Face Oil and The Cleansing Balm.

WHO IS IT FOR?

Given the minimal range, you’d think it would only be suitable for a handful of people. However, thanks to their 100% paraben-free and fragrance-free formulas, all skin types can get on board, including overly sensitive ones.

SUSTAINABILITY

One more thing to love about Augustinus Bader is that they are guided by a core set of green values. Sustainability is very important to the brand and is integrated in everything from their clean ingredients, to their eco-conscious packaging.

CLEAN INGREDIENTS

Their products contain the highest quality ingredients – high potency botanicals and clean actives. They’re also 100% free of parabens, fragrance, SLS, SLES, and DEA, heavy metals, talc, petrolatum/paraffin/mineral oil, and do not contain unnecessary preservatives, solvents, and emulsifiers.

Augustinus Bader also vows to use ingredients that are sustainably sourced, clean, and bio-engineered where possible to reduce environmental impact.

PACKAGING

Augustinus Bader has created refills for both The Eye Cream and The Serum to encourage recycling of their products. Furthermore, an estimated 80% of their primary containers are fully recyclable, and an estimated 90% of their secondary containers are fully recyclable. They also use FSC Certified paper.

An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled. Their packaging is ECOCERT/COSMOS certified where possible.

Augustinus Bader also works with The World Land Trust and The Woodland Trust to measure, reduce, and offset the carbon footprint from their paper usage, with the aim of going carbon neutral in 2022.

Shop Augustinus Bader at etiket.ca or in-store!

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.