Toronto Archives - Etiket Journal

Scent Your Journey With LOHN

May 29, 2025May 26, 2025 by Natalie

Breathe in and drift away.

LOHN was born over a shared obsession with fragrance by co-founders Kat Juskey & Victoria Mierzwa in 2018. Named after the Estonian word for scent, LOHN is dedicated to creating high-quality products with layered artisanal scents inspired by journeys, landscapes, and global scent traditions.

Their candles are made with botanically-based fragrances, an organic coconut and soy wax blend, allowing them to burn clean and slow, fill your space with scent, and solidify with a smooth finish. They are vegan, paraben-free, phthalate-free and cruelty-free, and handmade by a small team of incredible makers in their studio in Toronto.

FLORÉ: LOHN x Etiket Limited-Edition Candle

Floré Candle – Lilas & Muguet
**LOHN x ETIKET**

A soft, floral, and modern scent that brings the spirit of the season to life—fresh air, blooming lilac trees, the warmth of the sun finally returning, and the feeling of opening a window after a long winter.

*FLORÉ is a limited-edition collaboration between LOHN and Etiket, born from a shared passion for craftsmanship, scent, and story imagined by Simon, founder of Etiket, and Kat, co-founder of LOHN.*

THE BESTSELLERS

Erde Candle – Amber & Vetiver
**LOHN**

A woody & earthy scent, reminiscent of a lush forest at dusk.

With notes of deep cedar, spicy-sweet nutmeg, ripe fig, fresh vetiver, and golden amber.

Zima Candle – Bergamot & Black Tea
**LOHN**

A cozy and soft aroma wafts from a cup of spiced black tea.

With notes of bright bergamot, aromatic black tea, fragrant clove, black pepper, and crisp bayberry.

A BEACHY ESCAPE

Surf Candle – Lime & Sea Salt
**LOHN**

The cool and salty air from ocean waves rolling ashore.

With notes of clean bitter orange, vibrant lime, sweet minty eucalyptus, sea salt, earthy oakmoss and grassy vetiver.

Sun Candle – Blood Orange & Pomelo
**LOHN**

Citrusy and sweet, like tropical neon rays.

With notes of blood orange, pomelo, verbena, ylang-ylang, tonka bean and ambrette.

FOR SPECIAL MOMENTS

Happiest Birthday Candle – Champagne & Orange Zest
**LOHN**

The perfect gift for celebrating another trip around the sun.

With delicious fig, juicy red currant, sparkling orange zest and creamy sandalwood.

Congrats Candle – Grapefruit & Neroli
**LOHN**

The perfect gift for celebrating life’s moments, big and small.

With notes of lemon zest, grapefruit, jasmine, green neroli, amber and light musk.

EVERYWHERE MISTS

Este Everywhere Mist – Lavender & Patchouli
**LOHN**

Spritz to find yourself on a trail sprinkled with wildflowers.

With notes of grapefruit, lavender, petitgrain, chamomile and patchouli.

LOHN @ HOME

On the LOHN blog, Etiket founder Simon Tooley shares how fragrance has shaped his daily rituals and reflects on his journey growing Etiket.

Shop LOHN at Etiket in stores and online.

Skin Care

Mother’s Day: Staff Picks

May 21, 2025May 8, 2025 by Natalie

Our team shares what they’d love to give the incredible women who inspire them every day.

Mother’s Day is the perfect time to show the moms and mother figures in our lives how much they mean to us. The Etiket team has rounded up their top gift picks – what we’d love to give the incredible women who inspire us every day.

“My beautiful mother-in-law, Anne Clune, always had the most radiant skin. Her secret? A fierce dedication to sunscreen and a love for simple, natural beauty. The ILIA True Skin Serum Foundation gives that same dewy, luminous glow while protecting your skin with SPF 40. It’s a true multitasker, just like Anne, who raised seven amazing children with grace and strength.”
ANNE MARIE, Boutique & Spa Director – Etiket Toronto

“My grandmother Eurides loved her multiple neroli fragrances so much, it was her favourite note of all time. This year, I’m celebrating her memory with BDK’s Villa Neroli, a sweet, fresh and bright fragrance, just like her!”
LUIZA, Makeup Specialist – Etiket Toronto

“My mom absolutely loves French Farmacie’s Sérum Radiant because it makes her skin feel nourished, smooth, and glowing. She says it gives her that natural, healthy radiance she’s always looking for — plus, she loves how luxurious and clean the ingredients feel! She also colours her hair once a month and struggles with very dry ends. She absolutely loves the Mela & Kera Smooth Ends Balm—it’s one of her staples and she always keeps a bottle in her purse! She goes through one every month. This product hydrates, smooths, and never weighs down her hair. It’s been a game-changer for keeping her coloured hair looking healthy and soft.”
JENNY, Fragrance Specialist – Etiket Toronto

“Born and raised in the islands of the Philippines, my mother Lilibeth was always surrounded by fresh mangos. Not only is it her favourite fruit, she also embodies the taste and feel of this exotic fruit – soft and sweet, nurturing and full of life. Xerjoff’s Cruz Del Sur II is the perfect tropical scent that takes not only me but my mother back home.”
ALLAN, Fragrance Coordinator – Etiket Toronto

“For Mother’s Day, I’d gift my mom a Balance & Ground Facial from Tata Harper. She does so much for others, so I’d like to treat her to 90 minutes of pure relaxation, just for her. The calm-inducing breathing, singing bowl ritual and face massage are the perfect way to help her slow down, recharge and feel pampered.”
GENEVIÈVE, Customer Experience Coordinator – Etiket HQ, Montreal

“Typically, I prefer to offer experiences or memorable moments as gifts; however, this year I have chosen to present my mother with the Advanced Anti-Aging Program from Vivier. For me, it only makes sense to offer a gift that is both useful and from a local brand (Vivier is a Quebec-based company celebrating its 25th anniversary this year!). Vivier’s programs are made up of essentials that ensure a complete skincare routine based on a targeted concern: from cleanser to sun protection to serum, it’s all there. The products are formulated according to the strictest pharmaceutical standards, rivaling those of multinational brands. Additionally, the highly functional (and beautiful) kit in which the products are housed makes it an ideal gift, whether for others or for personal indulgence.”
KARINE, Marketing Director – Etiket HQ, Montreal

Shop these products online or stop by one of our boutiques.

Still unsure about what to get your mom for Mother’s Day? Discover our Mother’s Day Gift Guide!

Skin Care

Gentle Genius Barrier Care from Pai Skincare

March 13, 2025March 13, 2025 by Natalie

Redefining sensitive body care.

Introducing Pai’s groundbreaking new Gentle Genius Barrier Care, a ceramide-powered body collection, clinically proven to hydrate for up to 24 hours for a healthy barrier and happier skin.

Redefining sensitive body care, the targeted range features four innovative products, including a unique in-shower duo, to strengthen and soothe, transforming skin from top to toe with high-performing actives.

THE COLLECTION: WHAT’S INSIDE?

Using pioneering green chemistry, every formula contains a biomimicking ceramide and botanical complex that is proven to support the skin barrier and lock in hydration for maximum comfort. Renowned for its soothing, anti-inflammatory and moisturizing properties, colloidal oat, a key ingredient, helps support the skin barrier and replenish lipids – reducing trans-epidermal water loss (TEWL) to keep skin hydrated, protected and calm.

Each product has been delicately fragranced with Pai’s proprietary 100% natural KindScent™. An uplifting, low-allergen and dermatologist-approved aroma that’s well tolerated by sensitive skin – as proven in 96-hour patch tests.

SOAK & SEAL SYSTEM: STEPS 1 & 2

The optimum time for skin to absorb moisture is when it’s wet. A revolutionary approach to in-shower hydration and barrier protection, Pai’s first-of-its-kind Soak & Seal System™ pairs two products which work in perfect sync to maximize moisturization and lock it in for longer-lasting comfort.

Gentle Genius Barrier Care Replenishing Body Wash
**PAI SKINCARE**

A non-drying, luxurious cream-to-foam body wash powered by ceramides and colloidal oats for all-over calm and conditioning. Clinically proven to instantly moisturize and support the skin barrier, and designed to be paired with the Wet Skin Moisturizer to seal hydration in for longer.

Gentle Genius Barrier Care Wet Skin Moisturizer
**PAI SKINCARE**

A fast-acting ceramide and 100% natural squalane moisturizer to apply immediately after the Replenishing Body Wash. This formula is designed to work on wet skin – for ultra-speedy, effortless application and to lock moisture in – and is clinically proven to keep skin hydrated for up to 12 hours.

THE BODY & HAND CREAMS: STEPS 3&4

Gentle Genius Barrier Care Soothing Body Cream
**PAI SKINCARE**

Pai’s calming, comforting body cream, reformulated with ceramides and calendula for intensive nourishment and enhanced barrier repair. Clinically proven to keep skin moisturized for up to 24 hours and proven to be suitable for eczema-prone skin, it’s rich in omegas, prebiotic inulin and sea buckthorn to protect and soothe.

Gentle Genius Barrier Care Rapid Rescue Hand Cream
**PAI SKINCARE**

A fast-absorbing and non-greasy hand cream for the most hardworking hands. Fuelled by ceramides and meadowfoam to restore the skin’s protective barrier and revive dry, chapped skin, this nourishing formula is clinically proven to instantly hydrate, with an innovative NMF Sugar Complex to help keep hands soft and supple long-term.

PROVEN RESULTS: WHAT TO EXPECT?

Based on a one-week independent consumer trial of the Soothing Body Cream on 117 subjects with sensitive and eczema-prone skin:

– 92% said it soothed dry skin

– 90% said skin felt instantly soothed

– 88% said skin felt more comfortable

This collection is ideal for anyone who wants to bring instant comfort to sensitive, sensitized or reactive skin – including those prone to eczema and psoriasis.

The Pai Skincare Gentle Genius Barrier Care Body Collection is now available at Etiket.

Skin Care

Spring Break at Etiket

February 28, 2025February 27, 2025 by Natalie

Join us for a beauty experience like no other.

Are you heading to the city, or simply enjoying a staycation in Montreal or Toronto this spring break?

Join us for a beauty experience like no other.

Etiket is your one-stop spot to treat yourself to an invigorating facial or body treatment, find your signature fragrance with expert guidance, and enjoy a glam makeup session… because we all deserve a little luxury this season.

1. GET A FACIAL TREATMENT

Enjoy a luxurious facial or body treatment with an esthetician in one of our private spa rooms, designed with relaxation in mind. Whether you are looking for deep hydration, anti-aging benefits, a brightening boost, or a purifying detox, we offer expert facials tailored to your needs. Bring a friend or family member and indulge in self-care together – including our gentle, skin-balancing facials for teens.

For more information or to book an appointment, contact us by phone:

Montreal: 514.687.3886
Toronto: 416.257.2220

DISCOVER OUR SPA SERVICES

2. ENJOY A MAKEUP SESSION

Makeup at Etiket is more than just a touch-up – it’s an experience. Whether you are looking for a fresh everyday look, a bold new style, or expert tips from our professional makeup artists, we are here to help. Discover the latest trends, perfect your technique, and find the products that suit you best.

For more information or to book your one-on-one session, contact us by phone:
Montreal: 514.687.3886
Toronto: 416.257.2220

DISCOVER OUR MAKEUP SERVICES

3. EXPLORE NEW FRAGRANCES

At Etiket, we believe fragrance is personal and powerful. Our specialists are here to guide you through our curated collection of niche and luxury scents to help you find the perfect ones for your unique style. Do you prefer a fresh, floral, or woody scent, or something more unexpected? We’ll walk you through the world of fine fragrances and help you uncover hidden gems.

No appointment is needed – simply stop by during our opening hours.

DISCOVER OUR FRAGRANCES

Skin Care

Crème 47 Luxe Concentrate

February 13, 2025 by Natalie

The Newest From Vivier!

Vivier is celebrating their 25th anniversary this year, and with that comes another exciting announcement: the launch of the brand’s latest innovation: Crème 47.

Clinically proven to reduce redness, irritation and inflammation & improve skin barrier function, tone, volume and texture for a healthier, younger-looking complexion, you’ll have all the reasons to add this wonderful new addition to your skincare routine.

Crème 47 is now available at Etiket.

A potent cream-based concentrate formulated with 47 pharmaceutical-grade ingredients proven to significantly benefit the skin. These key ingredients work in synergy with the skin’s natural growth factors and glycosaminoglycans to reverse visible signs of aging, strengthen the skin and prevent future damage.

Its luxurious, lightweight texture provides an intensely nourishing layer to lock in your target products without weight. It is formulated for all skin types, including sensitive skin.

A WORD FROM THE FOUNDER

“Crème 47 represents the entirety of why I started the brand 25 years ago, that is listening to the needs of consumers and providing them with products that deliver real results.

Innovation, science, technology, ingredients, and above all our customers culminate in Crème 47, and we are both proud and excited to share this milestone product as Vivier celebrates a quarter century.”

– Jess Vivier, Founder of Vivier

47 WAYS TO LOVE YOUR SKIN

Crème 47 contains 47 high potency, pharmaceutical grade ingredients, including:

✓ Peptides: help boost the production of collagen, protect existing collagen and elastin from degrading, improve elasticity, and target expression lines

✓ Ceramides: protect and strengthen the skin barrier

✓ Polyamine-DAB: an important anti-aging molecule that gets delivered to the skin’s epidermis and the epidermal-dermal junction which enhances the skin’s growth factors and cells, leading to enhanced collagen production and fuller, firmer-looking skin

✓ Vitamin C & Arbutin: help reduce the appearance of dark spots while preventing future unwanted pigmentation

WHAT TO EXPECT

Crème 47 rejuvenates & restores the skin in 7 essential functions:

✓ Improved texture: Skin is instantly smoother, softer and more supple

✓ Hyperpigmentation reduction: Works deeper in the skin to visibly brighten unwanted dark spots and damage while minimizing the look of future dark spots

✓ Inflammation reduction: Anti-inflammatory ingredients such as Cannabis Sativa Seed Oil and probiotic Micrococcus Lysate calms and soothes irritated skin, reducing the appearance of redness.

✓ Intense hydration: Boosts skin’s moisture content by delivering powerful hydrating ingredients to the epidermis

✓ Skin barrier support: Strengthens and protects the skin barrier with essential lipids of varying molecular weights to lock in critical hydration and prevent TEWL, environmental irritation and effects of damaging UV rays

✓ Antioxidant defense: Protects against environmental stressors and free radical damage that can accelerate aging. Encourages optimum skin cell health.

✓ Boosted collagen & elastin: Boosts production of and protects against degradation of existing skin-supporting proteins such as collagen & elastin

*Keep in mind:

Crème 47 is a luxe concentrate, not a moisturizer. While it does provide intense hydration and moisturization, its benefits go far beyond that of a typical cream or moisturizer thanks to the advanced MultiWeight Barrier Complex that protects and strengthens the skin barrier for healthy, hydrated and supple skin.

The need for an additional moisturizing or hydrating product will vary depending on your skin type, skin concerns and climate.

CLINICAL RESULTS

– 100% agree skin feels more hydrated & feels hydrated all day

– 100% agree complexion looks plump and replenished

– 100% agree skin discoloration is diminished, and their skin looks more even

– 100% agree skin feels softer & smoother

– 89% agree there’s a significant improvement in skin’s barrier function, and their skin feels protected, stronger, and more resilient from extreme indoor and outdoor climate changes

– 89% agree skin has never looked so healthy and refined

– 78% agree the use of this product lessens the appearance of unwanted redness of the skin & skin is left with a youthful, healthy, luminous glow

*Data on file. Results may vary.

HOW TO USE

For best results, apply Crème 47 Luxe Concentrate twice daily to clean, dry skin.
If desired, you may apply your favourite Vivier Vitamin C serum and other target products before use.

Massage Crème 47 into the face, neck and chest in an upward motion, avoiding the eye area.

Once Crème 47 is fully absorbed, finish your skincare routine:
AM: Apply your favourite Vivier SPF.
PM: If seeking additional hydration, apply your favourite Vivier cream or moisturizer.

Skin Care

An Exclusive Bodycare Kit

May 29, 2025January 28, 2025 by Natalie

It's DEALBODIES 1st Anniversary!

Toronto-based DEALBODIES, dedicated to body care, is officially celebrating its 1st anniversary. To celebrate this milestone, we’re unveiling a special-edition set featuring the brand’s three best-sellers, available for a limited time exclusively in Etiket stores and online.

Think of this kit as the perfect toolkit to care for the skin on your body. Designed to repair textured and blemish-prone skin, it works to refine skin texture, even out complexion, boost radiance, and strengthen the skin barrier—delivering a healthy-looking, ultra-polished finish.

Inside, you’ll find High Gear, a clarifying body wash with 2% AHA (300ml), Cruise Control, a smoothing and plumping body moisturizer (300ml) and Rest Stop, a retinol resurfacing body serum (150ml).

A perfect gift to treat yourself!

RE (DISCOVER) DEALBODIES

Finding out that everyday personal care products were filled with 85%+ water-filler, was a dealbreaker. Revolutionizing the goop for good, Fashion and Beauty Editor, Krys Deal Lunardo founded DEALBODIES—rerouting basic body care to clean and effective active concentrates for active skin, through high-performance ingredients that aren’t derailed by dilution.

Eliminating water as an ingredient was the most effective and sustainable choice—allowing potent, dermatologist-developed formulas to successfully treat active skin, while reducing water-usage in production. Krys’ aim is to maximize every drop of your body care—so you can drive your best body forward.

THE FORMULAS

Made in Canada, DEALBODIES has been dermatologist and naturopath developed, in tandem with their lab of leading industry cosmetic chemists, who specialize in skin-of-colour, all skin types, tones, and textures.

All products are formulated without animal-derived ingredients or byproducts and are never tested on animals.

THE INGREDIENTS

DEALBODIES range of waterless formulas is stacked with a 3x concentrated base of antioxidant-rich hydrosols, plant oils, plants extracts, and actives, that penetrate deep into the skin—to nourish, repair, improve complexion, protect, and strengthen the skin barrier, effectively.

Their products are formulated with clean, effective ingredients—designed for active skin like acne-prone and blemish-prone skin, hyperpigmentation, postinflammatory hyperpigmentation, discoloration, and uneven skin-tone.

To maintain the highest clean beauty standards, they have formulated with intention and are toxin-free, eliminating 2,700+ ingredient dealbreakers from their formulas.

THE SUSTAINABLE CHOICE

Did you know that 1.8 billion people are facing water scarcity by 2025 and beyond, according to the UN? DEALBODIES chose to eliminate water from their formulas and reduce water use in production to support environmental preservation.

As a part of their environmental and communal giving, DEALBODIES donated to the Safe Drinking Water Foundation of Canada. Furthermore, 1% of their annual revenue is allocated to organizations that support freshwater preservation. Their contributions help to fuel their operational and educational programming—ensuring a future where all communities, including First Nations, have access to safe drinking water in Canada.

Their products are also certified plastic neutral, removing as much plastic from nature as used in their products through their partnership with rePurpose Global.

Shop DEALBODIES at Etiket, in-store and online.

Fragrance

What Is the Sexiest Fragrance?

May 6, 2025January 24, 2025 by Natalie

Vice or virtue? Take your pick!

Just in time for Official Romance Season, we’ve assembled two new fragrance sample packs filled with enduring favourites and delightful new discoveries. Each pack has its own way of defining what makes a fragrance “sexy”.

SEDUCTIVE VICES: A WALK ON THE WILD SIDE

**SEDUCTIVE VICES SAMPLE PACK**
Etiket

These five sexy fragrances seduce by indulging in the wildest of pleasures. Bold, daring and original, they’ll leave carnage and swooning in their wake.

This pack features five fragrance “vices”, including unapologetic gourmands, avant-garde visions of spices, and a devilish signature with a dashing asphalt accord. Are you ready to get what you really crave?

IRRESISTIBLE VIRTUES: EFFORTLESSLY UNFORGETTABLE

**IRRESISTIBLE VIRTUES SAMPLE PACK**
Etiket

These five sexy fragrances are easily alluring. Whether coyly cozy or vibrantly colourful, each can add a soupçon of sex appeal to any day (or night).

This pack features five fragrance “virtues”, including opulent florals, glamourous woods, and a subliminal amber aura that can boost any other fragrance into the charismatic stratosphere. Anyone can give it all away – why not leave them desperate for just a little more?

Skin Care

Introducing HA Intensifier Multi-Glycan

January 22, 2025 by Natalie

Amplify and boost facial volume with this new and improved formula from SkinCeuticals.

The reformulated HA Intensifier Multi-Glycan, a next-generation hyaluronic acid serum from SkinCeuticals, is here! This multi-dimensional serum instantly plumps, amplifies volume and defines facial contours while providing 24-hour hydration. With a lightweight, serum-gel texture, it is suitable for all skin types and to use following dermal filler treatments.

NEW VS OLD FORMULA:
KEY INGREDIENTS & BENEFITS

HA Intensifier Multi-Glycan
**SKINCEUTICALS**

For Surface Volume & Hydration

• Hyaluronic Acid (1.3%)

A powerful, natural humectant in various molecular weights to provide long-lasting hydration to improve the look of skin texture.

For Multi-Glycan Stimulation

• Proxylane® (20% more than previous formula)

Designed to help support skin’s firmness and density while restoring fullness to skin.

• Lactobacillus/Soybean Ferment Extract (NEW – 2%)

Supports the increase of glycosaminoglycans levels and the improvement of skin’s structural integrity.

To Prevent Hyaluronic Acid Decline

• Licorice Root Extract (2%)

AKA Dipotassium Glycyrrhizate

Offers strong antioxidant and skin soothing properties

• Purple Rice Extract (0.2%)

A synergistic combination that prevents the degradation of HA. These extracts are also responsible for the characteristic purple colour.

HYALURONIC ACID DEPLETION
+ VOLUME LOSS

Glycosaminoglycans play an important role in the skin’s structural support and hydration.

Hyaluronic acid, the most well-known glycan, represents 50% of the skin’s glycans and is responsible for hydration, while the remaining 50% are sulfated glycans which are critical for the skin’s structure and strength.

HA Intensifier Multi-Glycan, a volumizing hyaluronic acid serum with new ingredients, not only enhances hydration but also improves structural facial volume.

WHAT TO EXPECT

ROUTINE BUILDING: FOR PM

**STEP 1: PREVENT**
Resveratrol B E

A concentrated night treatment with pure antioxidant-rich resveratrol to reveal visible radiance and firmness.

**STEP 2: CORRECT**
HA Intensifier Multi-Glycan

A hyaluronic acid serum to hydrate, plump and contour.

**STEP 3: CORRECT**
A.G.E. Advanced Eye

An anti-aging eye cream that reduces the appearance of crow’s feet, puffiness, and dark circles.

**STEP 4: CORRECT**
Triple Lipid Restore 2:4:2

An anti-aging moisturizer cream to replenish cellular lipids and nourish dry skin.

Skin Care

What’s IN and OUT in 2025?

January 8, 2025 by Natalie

Your guide for your skin to thrive in the New Year.

Start 2025 by prioritizing what truly matters – your well-being. From mindful skincare routines to conscious practices, discover simple ways to put yourself first this year.

WHAT’S IN?

Sunscreen application (& reapplication)!

Protect your skin year-round by applying sunscreen generously. Don’t forget often-missed areas like ears, neck and hands in the warmer months (or whenever skin is exposed). Reapply every two hours, especially after sweating or long exposures to maintain effective coverage and keep your skin healthy.

Physical Matte UV Defense SPF 50
**SKINCEUTICALS**

Formulated with 100% physical filters and oil absorbing powders, this high broad spectrum sunscreen is proven to maintain a matte finish even in hot, humid conditions.

Sheer Broad Spectrum SPF 45
**VIVIER**

It contains a unique combination of UV filters that provide a broad spectrum UVA and UVB protection, powerful antioxidants and silica which gives it a sheer, soft-touch texture.

DISCOVER OUR SUNSCREENS

Clinically proven ingredients

Look for skincare products with clinically proven ingredients like retinol, ascorbic acid (vitamin C), and hyaluronic acid. These powerhouses are backed by science to deliver real results, from reducing fine lines to boosting hydration.

VIEW THE ETIKET GLO SSARY

Skincare as makeup

Streamline your routine with skincare products that double as makeup! Tinted moisturizers, SPF foundations, and hydrating tinted lip balms offer coverage, protection, and nourishment in one step – perfect for a fresh, natural look.

Holi (sun) SPF 50 Dewy Tinted Skin Drops | 5 Colours
**AGENT NATEUR**

These 100% mineral SPF 50 skin drops are formulated with ingredients you would find in your skincare.

C-Shield Anti-Pollution Moisture Tint | 10 Colours
**GLO SKIN BEAUTY**

Protect, perfect, and hydrate skin with this 3-in-1 tinted moisturizer. It delivers weightless wearability for a sheer, dewy, radiant finish.

DISCOVER OUR SKINCARE

Up your water intake

Keep your body and skin healthy by drinking fluids! Aim for at least 8 glasses of water daily, and add a splash of flavour with fresh fruit or herbs for a refreshing twist.

WHAT’S OUT?

In 2025, we’re leaving behind trends that no longer serve us, focusing on quality, effective ingredients and practices that prioritize our skin health.

Sun damage

It’s time to leave sun damage and intentional tanning behind. Embrace glowing, healthy skin year-round with self tanners for that vacation glow – without the harmful UV exposure.

Sunless Tan Express Sculpting Mousse
**COOLA**

The fast track to a healthy, natural glow. Sculpt away lazy days and reveal your inner goddess with this easy-to-apply tanning mousse!

Sunless Tan 2-in-1 Applicator/Exfoliator Mitt
**COOLA**

A double-sided washable mitt for exfoliating and then applying your favourite COOLA sunless tanner.

DISCOVER OUR SELF-TANNERS

Dirty pillowcases

Regularly wash or switch your pillowcases out to prevent oil, dirt, and bacteria buildup that can lead to breakouts and irritated skin.

Over-exfoliating & irritating ingredients

Over-exfoliating can harm sensitive skin, leading to redness and irritation. Stick to gentle exfoliation 1-2 times a week and opt for non-irritating, soothing ingredients like oatmeal or lactic acid to maintain a healthy, balanced complexion.

Hydrogel
**PRO-DERM**

A soothing gel for use after skin irritations and for daily use after bathing, showering or shaving to replenish the skin’s protective film.

Pep Up™ Collagen Boost, Face & Neck Treatment
**COLORESCIENCE**

Combines a powerful blend of ingredients to help support your skin’s healthy collagen production, so it can repair and defend against signs of aging.

DISCOVER OUR PRODUCTS FOR DAMAGED SKIN

Skin Care

Extreme Cold Skincare Edit

May 20, 2025January 6, 2025 by Natalie

Feeling the chill in the air?

Soothe your skin and turn your routine into a skincare ritual this season with rich creams, hydrating balms and the most indulgent moisturizing masks.

WINTER SKINCARE SAVIOURS

Nourish Crème Riche Face Cream
**SAHAJAN**

A little is all you need of this rich, clinically proven cream for glowing ageless skin. The formula is based on the 5000-year-old practice of Ayurveda and uses natural, plant-based oils to nourish, hydrate and brighten the face and neck.

The Light Fantastic
**PAI SKINCARE**

A fast-absorbing dry oil to bring instant relief to stressed-out skin while high-performance ceramides help build strong long-term resilience against irritation for all skin types.

Active Botanical Serum
**VINTNER’S DAUGHTER**

This beloved serum is clinically proven to provide restorative moisture, radiance and nourishment to all skin. Its multi-beneficial results continue to compound with each use, day after day, year after year.

TNS Ceramide Treatment Cream
**SKINMEDICA**

This product contains TNS®, peptides and a patented ceramide technology to hydrate and help restore your skin’s natural barrier function.

LEXXEL
**VIVIER**

Enriched with marigold, avocado, vitamin E, and allantoin for added hydration, this unique moisturizer helps alleviate and protect against chapping, cracking, and roughness while helping relieving itching due to dryness.

DISCOVER OUR EXTREME COLD WINTER EDIT

Makeup

19/99: The Ones We’re Obsessed With

December 13, 2024 by Natalie

Our team shares their must-haves from Canadian makeup brand 19/99.

We asked our Montreal and Toronto teams to share what they like about the newest beauty brand at Etiket, 19/99, and the products they’ve been enjoying most.

Here’s what some of them had to say:

The Etiket Team’s 19/99 Must-Haves

JULES, Makeup Coordinator / Etiket Toronto

**What do you love about 19/99?**
I don’t know when we all became imprisoned by beige, but I am so excited to have colour back in the spotlight. Not only did we find such vibrance in a Canadian brand, but with formulas that fit everybody from 19 to 99. I’ve been rooting for 19/99 for years and I’m so happy to give it a new home at Etiket!

**What are your favourite products?**
The Precision Colour Pencil in Zold, Cream Blush Stick in Tuti,
and Tinted Matte Balm in Terra. Dare you to wear them all together!

CIARAN, Assistant Store Director / Etiket Toronto

**What do you love about 19/99?**
I love that you can multi-task with mastery using 19/99’s versatile and dynamic collection. At the heart of their brand is a focus on reshaping how we use beauty products, specifically with a goal towards sustainability so that their products and your purchase remain purposeful.

**What are your favourite products?**
A defined brow and lifted lash can make for a powerful yet simple aesthetic and I cannot be without the Lash Tint Mascara which gives me both! The formula itself is smudge-proof with zero flaking and a medley of nourishing oils helps to condition your lashes & brows ensuring they remain healthy – It’s even great to fill in beard growth gaps!

LUIZA, Makeup Specialist / Etiket Toronto

**What do you love about 19/99?**
Seeing older women being portrayed as their muses makes me really want to be a part of this beauty revolution that 19/99 brings to the world! I love how the founders thought about mixing artistry, colour and versatility in a super creamy formula that can be used everywhere in the face. Empowering women to embrace their favourite colours no matter their age!

**What are your favourite products?**
The Tinted Matte Balm is my go-to lip and cheek colour for that perfect muted brown-red that looks like it’s just your natural flush. If you mix it with the Cream Highlight Stick, you’ll get an amazing natural gleam that looks like it’s coming from within!

ANNE MARIE, Boutique & Spa Director / Etiket Toronto

**What do you love about 19/99?**
I LOVE that this very modern makeup line speaks to all of us, whether you are 19 or 99! And multi-purpose products are always on my list.

**What are your favourite products?**
The Lip Ointment. It works! Simple and results oriented and slides beautifully. It has saved my very dry lips this season.

MARIANNE, Fragrance Coordinator / Etiket Montreal

**What do you love about 19/99?**
What a fun launch at Etiket—so colourful and versatile! I absolutely love how adaptable the products are, but it’s their take on the classics that really steals the show. This is definitely a brand for anyone looking to get creative and experiment with their makeup! While I tend to gravitate towards more natural looks, I’m thrilled we now have an option that’s bold, expressive, and perfect for making a statement!

**What are your favourite products?**
I adore the Graphite Brow Pencil in Light, as well as the Cream Highlight Stick. I love products that are easy to use and give a lot of structure to the frame of the face.

AMÉLIE, Skincare Coordinator / Etiket Montreal

**What do you love about 19/99?**
I love the spirit of renewal that 19/99 brings! Everything is multi-purpose, easy to use and the textures are creamy. There are original products like lip tints, stick bronzers, pencils in a range of colours and a matte lip balm. Whether you prefer neutral or more daring makeup, there’s something for everyone!

**What are your favourite products?**
The Cream Contour Stick in the shade Tea. It goes on perfectly by taking a little of the product directly with a brush, then tapping the excess onto the back of the hand to ensure a natural result.

LAURA, Esthetician / Etiket Montreal

**What do you love about 19/99?**
I love the brand and the variety of colours. Very exciting to have at the boutique.

**What are your favourite products?**
My favourite products are the Precision Colour Pencils. I was able to do a brown smokey eye in just 5 minutes. Very easy to blend and long-lasting.

ÉDOUARD, Makeup Artist & Skincare Specialist / Etiket Montreal

**What do you love about 19/99?**
Love the sleek black packaging and the easy-to-use formulas. Multi-tasking and effortless!

**What are your favourite products?**
The Precision Colour Pencils! Great colour range, great to use as accent colours or if you’re feeling creative as a base for gloss or lipstick for customized colours!

Shop 19/99 in stores or online at Etiket.ca.

Makeup

Say Hello to 19/99

December 13, 2024December 11, 2024 by Natalie

Makeup designed for everyone.

We’re excited to introduce you to the latest brand to join Etiket: 19/99, inclusive of all ideals of beauty, whether you’re 19 or 99.

Their mission? To tear down traditional definitions of beauty, of how we are supposed to look, how we should age and how we should use makeup, and to allow individuals to create their own.

The brand offers multi-functional, easy-to-use products that look like a little, but do a whole lot. These essentials are designed for building, blending, buffing, smudging, and doing what you want.

MEET THE FOUNDERS

19/99 is a Canadian brand founded in Toronto in 2020 by Stephanie Spence and Camille Katona. With over a decade of experience working in the beauty industry for start-up brands that grew in popularity around the globe, the duo decided to join forces and change the narrative around beauty and aging by launching 19/99.

They believe in doing what you want, defining your beauty, and having fun doing so no matter your age.

THE FORMULAS

19/99 products are for all skin types, skin tones, ages and ideas of beauty. All products are cruelty-free, vegan, and free of synthetic fragrance and designed with conscious consumption in mind. The brand stands behind its responsibility to make good choices, use recycled and recyclable materials wherever possible, and minimize its use of plastics.