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Skin Care

Our 10 Best-Selling Face Masks: They’re Worth The Hype!

March 27, 2025February 3, 2021 by Etiket

Winter is the season for self-care. It's cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. Discover our top 10 best-selling face masks!

Winter is the season for self-care. It’s cold out, the air is dry and the days are short. All we want to do is stay inside with a warm cup of tea, take a bath and indulge in a lengthy beauty routine. On self-care nights, masks are a must. We finally have the time, why not treat ourselves?

The thing with masks is that there are soooo many to choose from. It can sometimes be overwhelming to find the right one for your skin type and concerns. To simplify the process for you, we’ve listed 10 of our best-selling face masks. For each of them, we’re telling you what they do, who they’re good for and how you can benefit from them. Let’s discover them together!

HYDRATING FLORAL MASK

Tata Harper’s Hydrating Floral Mask is the perfect remedy for dry and dehydrated skin. In fact, this mask contains high levels of hyaluronic acid to recharge dry skin, replenish lost moisture and deliver thirst-quenching hydration. Not only that, but it smells amazing. The perfect addition to the self-care night in!

ULTRA PURIFYING CLAY MASK

Vivier’s Ultra Purifying Clay Mask is carefully crafted from red and white kaolin clay, alpha hydroxy acids and salicylic acid to draw out impurities, firm the skin and absorb excess sebum. This mask helps reveal flawless-looking skin without excess shine. If you have oily, acne-prone skin or are dealing with clogged pores, this may be the perfect mask for you.

MICRO-PEEL

The right amount of exfoliation is key to achieving a glowing complexion. In fact, an excess of dead skin cells can cause the skin to look dull. A once or twice a week exfoliating mask like the Micro-Peel Mask from Pro-Derm can be just what you need! Formulated with glycolic acid, this mask will help improve skin texture, reduce the appearance of pores and reveal a fresh, glowing complexion!

ANTI-POLLUTION MASQUE

Every day, our skin is exposed to environmental toxins such as air pollution, smog, cigarette smoke, and gas exhaust, among other things. This exposure can cause premature aging of the skin, acne, collagen breakdown, hyperpigmentation, and other skin conditions. Therefore, it’s important to find products that combat this damage. Environ’s Focus Care Comfort+ Purifying Anti-Pollution Masque is formulated with Japanese charcoal and special botanicals to help absorb pollutant impurities. Your skin will feel revitalized and smooth after this treatment mask!

SUPREME MOISTURE MASK

NUORI’s highly concentrated, yet lightweight moisturizing mask is the ultimate treatment for dehydrated and distressed skin. Grape and Damask Rose waters combined with natural Hyaluronic Acid effectively restore moisture levels, while botanical Squalene and Betaine strengthen the skin’s barrier function. Anti-inflammatory chamomile extract reduces irritation and restore suppleness, while Vitamin B3 revives skin tone, improves elasticity, and prevents moisture loss.

ULTRA HYDRATING MASK

This is another great hydrating mask for dry or dehydrated skin. Vivier’s Ultra Hydrating Mask is formulated with an exclusive blend of rich vitamins and extracts. This luxurious mask helps plump the skin, diminish signs of fatigue and soften fine lines and wrinkles. Restore your skin’s natural radiance in only a few minutes!

BRIGHTENING MASK

Dealing with hyperpigmentation? Or in need of a skin boost? Sahajan’s Brightening Mask is formulated with 100% natural ingredients to increase skin’s radiance. With potent natural and amino acid rich ingredients to help balance, tone and nourish the skin and AHAs to gently exfoliate, that coveted dewy glow is yours for the taking! Suitable for all skin types.

DETOXIFYING MASK

In need of a good detox? This at-home Charcoal mask uses a blend of Japanese white charcoal, clay and the naturally-occurring mineral Magnesium Aluminum silicate to minimize the appearance of pores while absorbing excess dirt, oil and debris trapped deep in the pores. Perfect way to wash off the week and start fresh!

HYDRATING B5 MASK

A cult-favourite SkinCeuticals product for a reason! Enhanced with a unique complex containing constituents of the skin’s natural moisturizing factor (NMF), this weekly hydration treatment re-establishes the water balance critical for maintaining skin metabolic functions at optimal levels. An intensive, effective hydrating mask for every skin type!

CURTAIN CALL MASK

Brightening masks can sometimes be harsh on sensitive skin, due to their acid contents. If this is the case for you, try Pai Skincare’s Curtain Call Mask. This Rosehip fueled rescuer boosts tired skin leaving it radiant and dewy. In ten minutes your complexion is audience-ready. Formulated to glide on evenly and polish off easily with the enclosed Muslin Cloth, the buttery cream leaves skin soft and dewy. Packed with calming botanicals and entirely free from irritants, it is ideal for sensitive or reactive skin!

Shop all of our best-selling masks today!

Skin Care

16 Ways to Use Egyptian Magic All-Purpose Cream

February 20, 2025January 13, 2021 by Etiket

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 16 different ways to use Egyptian Magic.

As you may have heard, we just launched Egyptian Magic at Etiket (Yay!). Ever heard of it? This cult-favourite product has been raved about for over 20 years because of its ability to deeply hydrate and repair the skin quickly and with natural ingredients. In fact, this all-purpose balm contains only 6 ingredients: olive oil, honey, bee pollen, bees wax, royal jelly and bee propolis.

Most of us will use this balm as a face and body moisturizer, or as a cure for any skin burns or irritations. However, we’ve recently discovered that Egyptian Magic serves many other purposes, that’s why they advertise it as an all-purpose cream. Do you want to learn how to get the most out of this product? You’ve come to the right place. Let’s discover the 16 different ways to use Egyptian Magic.

1. AMAZING MOISTURIZER

People often start using Egyptian Magic to solve a skin problem such as a rash, a burn or a scar, and then continue using it as a face and body moisturizer Egyptian Magic recommends using it twice a day, as it does wonders for creating soft, smooth skin. It’s great addition to the winter skincare routine!

2. HAIR CONDITIONNER

One of the most delightful discoveries is how beneficial Egyptian Magic can be as a moisturizing hair conditioner – either on a regular basis or as a conditioning hot pack. Egyptian Magic’s all-natural ingredients will restore luster to your hair, replenish its natural oils, tame frizz and condition split ends.

3. LIP BALM

Egyptian Magic works wonders as a nourishing and repairing lip balm! The natural ingredients deeply nourish your lips and give them new life.

4. AFTER SHAVE

Your skin is sensitive especially after shaving. In many cases you may have scars and/or irritation as a side effect. Use Egyptian Magic as an after-shave for a soothing effect. Egyptian Magic contains no alcohol or chemicals that might cause your skin to dry out.

5. AFTER SUN SOLUTION

Egyptian Magic is often used as an after sun lotion. The cream gives a soothing effect and your sunburned skin may embrace the natural ingredients.

6. VAGINAL MOISTURIZER AND LUBRICANT

Yes. You read correctly. Egyptian Magic states that according to many gynecologists, such as Dr. Uzzi Rees of Beverly Hills, CA, Egyptian Magic works well as a natural vaginal moisturizer and lubricant. Huh!

7. HAND AND CUTICULE CREAM

Egyptian Magic is a great hand and cuticle moisturizer. In fact, many use it to treat their nails and cuticles, as the balm softens rough skin. Rub some Egyptian Magic on your hands and cuticles just before going to sleep to find nourished, soft and revived hands in the morning.

8. MAKEUP REMOVER

Egyptian Magic is also used as a safe, all-natural makeup remover. This balm works wonders as the first step in your double-cleanse routine. Start by massaging the balm into the skin to loosen any makeup or dirt from the day and follow up with a gentle cleanser to make sure everything has been removed. Not only is your makeup gone, your skin is moisturized and ready for bed!

9. EYE CREAM

Struggling with dry skin around your eyes? Dab some Egyptian Magic and let it do its work! Your eye contour will be hydrated in no time!

10. MASSAGE BALM

Egyptian Magic’s melting texture is ideal for massages. Warm up the balm between your hands until it transforms into an oil and massage on skin. Just relax, its moisturizing ingredients will soften and nourish your skin.

11. TATTOO AFTERCARE

After getting a tattoo, apply Egyptian Magic to the area to help with moisture, to reduce scabbing and to soothe itching and redness.

12. DIAPER RASH

Egyptian Magic is safe to use on babies and infants. As a non-irritating and petroleum-free formula, it is found to effectively deal with diaper rash, while moisturizing and soothing the baby’s sensitive skin. However, as with any skin care product, please consult your pediatrician before use and do not apply if your baby may have an allergy to bee products.

13. DURING AND AFTER PREGNANCY

Egyptian Magic claims that their balm helps with stretch marks and cracked nipples. Apply it on breasts, belly and thighs during pregnancy to prevent stretch marks and to keep your skin soft and supple.

14. MAKEUP PRIMER

Egyptian Magic can be used as a makeup primer as well! Who knew?! The brand claims that many makeup artists rely on it at every Fashion Week to create a dewy and glowing make-up look. They apply the balm on the entire face or to highlight specific features such as cheekbones, eyelids or eyebrows. You can even use it to set your eyebrows or mix a liquid illuminator with your Egyptian Magic and use as a highlighter for a light contouring!

15. HYDRATING MASK

If your skin is feeling dry, tight or dull, apply Egyptian Magic as a face mask and let the natural ingredients sink in. Apply a layer of Egyptian Magic on your skin, leave for 30 minutes and remove with a hot cloth. Your skin should wake up feeling much more nourished!

16. CRACKED HEELS AND ELBOWS

Egyptian Magic can be applied to any dry area from head to toe! Here’s a tip shared by the brand: before going to bed, rub some Egyptian Magic into heels and put on a pair of socks. You’ll wake up in the morning with nourished and restored feet!

There you have it! Egyptian Magic takes the term ‘all-purpose’ to a whole other level! Shop the product on our website today !

Skin Care

The Best Products of 2020: Skincare, Hair Care and Fragrance Essentials

April 2, 2025January 5, 2021 by Etiket

As we enter a new year, we're looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. Let's discover the products!

As we enter a new year, we’re looking back on the products that stole our hearts in 2020. From hair care essentials, to skincare and fragrance cult-favourites, 2020 was a good year for the beauty industry. The current pandemic has forced many of us to curate our beauty shelves and to embrace a less-is-more approach with quality over quantity. Now, let’s discover the products!

SKINCARE

For most of us, spending more time at home meant we had more time to indulge in luxurious self-care nights and lengthy skincare routines. At-home treatment devices and targeted face masks became must-haves, while serums and creams designed to promote the skin’s overall health and wellness were flying off the shelves. The name of the game last year was skin health. Antioxidants, Sunscreen, Hyaluronic Acid we’re all integral components of achieving it.

Some of last year’s favourites are Vintner’s Daughter’s Active Botanical Serum, for example. Formulated with 22 active botanicals, this serum delivers the most optimal concentrations of nourishing Phytonutrients, balancing Minerals, Age-Defying Antioxidants, strengthening Phytoceramides and Amino Acids, replenishing Fatty Acids, and brightening Vitamins to deliver powerful skin nutrition in one step. The ZIIP device was another popular item last year. The at-home treatment uses nanocurrents and microcurrents to encourage cells to create more collagen and elastin.

Vitamin C got a big boost in 2020, with products like Melanie Simon’s Vitamin C serum and Kat Burki’s cold-pressed Vitamin C face cream, while sunscreens like Elta MD’s UV Clear SPF 46, stayed top-of-mind with beauty consumers. Discover the full list of skincare best-sellers!

FRAGRANCE

You may be surprised, but 2020 was an amazing year for fragrances. Perhaps it’s because we could finally test different scents from the comfort of our home before taking them out for a spin, or maybe because spraying a fragrance on in the morning helped us feel more put together. In any case, 2020 was good to fragrances. Some of last year’s bestsellers were new, while others have been around for some time, but had us coming back for more.

Gallivant, for example, came out with a new scent called Bukhara. A woody, floral orris perfume, composed with start perfumer Ralf Schwieger. Musk Deer from Zoologist was another new player on the scene, with notes of synthetic musks, natural oud and florals.

Some established fragrances also made our 2020 best-sellers list, like Misfit from Arquiste and Verticaloud from Hermetica. Misft is an elegant Patchouli fragrance designed to be worn by everyone, whereas Verticaloud is characterized by woody and oriental notes, such as rose oil, saffron and agarwood. Discover the full list of best-selling fragrances for 2020!

BEAUTY

This past year was all about great skin, bold eyes and thick brows. In fact, our entire makeup routines became centered around our face masks and zoom meetings. Most of the time, our lips are hidden, so forget lipstick. Our eyes, skin and brows, however, became the main focus. Tools that help you de-puff and attain a natural glow, like Gua Shas and Jade Rollers, we’re also popular.

To help you achieve the perfect brows, we brought in a Canadian brand called Plume Science. They’re all about creating full, natural brows and lashes. Their Lash & Brow Enhancing Serum has quickly become a cult favourite, as has their Nourish & Define Brow Pomade. For the perfect base, might we suggest RMS Beauty’s Master Radiance Base? This flattering cream highlighter works to blur out imperfections and create the ultimate glow! Don’t forget the eye! Dot on some of ILIA’s Liquid Powder Chromatic Eye Tints and their Limitless Lash Mascara and you’re ready to take on the world… from home! Discover the full list of best-selling beauty products from 2020!

HAIR CARE

In the same way the pandemic has forced us to look at how we take care of our skin, it’s also forced us to look at how we treat our hair and scalp. In fact, 2020 shook us up in many ways including how we looked after our hair. Many of us made the decision to go natural, gray made a big comeback as did curls. Many of us also turned to touch-up products to hide the re-growth before our salons re-opened. Hair masks and scalp treatments and dry shampoos also became popular as we discovered that hair care was really all about looking after our hair!

Products like Rahua’s Leave-In Treatment grew in popularity for their ability to protect, heal and hydrate our hair overnight. Other products like R+CO’s Crown Scalp Scrub reminded us of the importance of scalp health. Touch-up products like R+CO’s Root Touch-Up Spray and Death Valley Dry Shampoo allowed our hair to look fresh and bouncy while we impatiently awaited for hair salons to reopen. Discover the full list of hair care best-sellers from 2020.