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Fragrance

Earth Month: Green Perfumes We Love!

March 6, 2023April 26, 2022 by Etiket

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world.

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency.

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients.

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region.

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume).

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood.

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud.

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane.

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

Skin Care

Skincare Products for Rosacea-Prone Skin

March 3, 2023April 8, 2022 by Etiket

A skincare routine for rosacea-prone skin...

Did you know that April is considered Rosacea Month?

If you or someone you know suffers from Rosacea, you know how difficult it can be to manage it. For those of you who aren’t familiar with this skin condition, it is characterized by redness on the face, small dilated blood vessels, pustules and swelling. Rosacea affects all ages and more than 3 million people in Canada alone.

It is not known what causes rosacea, and there is currently no cure. There are, however, products that can help manage this condition over time. We asked our Holistic Aesthetician Jordanna to share the products she recommends to her clients for calming rosacea-prone skin.

I always tell my clients to look at their lifestyle habits; do certain foods create more redness and sensitivity (red wine, spicy food, diary, sugar, etc.)? Hot showers and saunas can also trigger rosacea.

For people with a compromised skin barrier, skin care should be gentle and soothing to calm down the inflammation. Face washing should be done outside of the shower using a sensitive skin cloth and tepid water. When washing your face in the shower, the pressure is often too hard and the temperature too hot!

Here are some products I recommend to promote a healthy skin barrier, overtime strengthening the skin and creating skin longevity.

CLEANSERS

The first step is the most important one, cleansing the skin. Look for cleansers that are gentle and hydrating, this will balance the PH of the skin without stripping it of its natural oils. Tata Harper’s SuperKind Softening Cleanser has a soothing effect and leaves the skin hydrated and calm. This cleanser can be used morning and night to jump start your skincare routine.

TONER/ESSENCE/MIST

One of the most common questions I get is, “do I need to use a toner (aka essence, mist, tonic, etc.)?” ABSOLUTELY! A toner will once balance your PH (so you’re not too acidic and too alkaline) and prepare the skin to receive the following products and keep them locked in. Pai Skincare’s Century Flower Lotus & Hyaluronic Acid Barrier Support Mist is a best seller amongst those with sensitive skin and even those without. The smell is subtle and fresh, this product helps calm and hydrate post-cleanse.

EXFOLIANTS

Most people who have rosacea are too sensitive for a physical exfoliant (scrubs), which is why I recommend opting for a chemical one. When looking for chemical exfoliants, it is better to use ones that contain AHAs to help renew and regenerate the skin. Tata Harper SuperKind Radiance Mask is a mask that exfoliates the skin gently, once again helping strengthen the skin barrier. You can use this product twice a week to see a noticeable difference in reduced redness and overall glow.

OILS

Using oils on the skin is highly recommended to help balance your skin’s oil production. Whether you’re dry, oily or dehydrated, there is a face oil for you. The Light Fantastic by Pai Skincare is a morning and night time oil made with ceramides to help strengthen the skin. This light odourless oil is best for sensitive and reactive skin, making it a must as your last step in your routine.

SUNSCREEN

As previously mentioned, sun exposure can trigger rosacea. Everyone needs to be using a good sunscreen, no matter where you live or what time of year it is. Colorescience’s All Calm SPF 50 is a great way to treat the rosacea, balance complexion and protect the skin from environmental damage. For those who are looking for a lighter transparent sunscreen, try Coola’s Fragrance Free Classic Face SPF 50.

TREATMENTS

Tata Harper’s SuperKind facial is specifically created for those with rosacea and sensitive skin. During the treatment, we use the entire Tata Harper Superkind line, reflexology and gua sha spoon lymphatic draining massage to bring life back to the skin.

Shop this rosacea skincare routine online at etiket.ca or stop by the store!

Augustinus Bader is launching at Etiket!

Skin Care

All About Augustinus Bader: The Latest Brand to Launch at Etiket

March 3, 2023April 5, 2022 by Etiket

The world of Augustinus Bader...

Have you heard of the cult skincare brand Augustinus Bader? Their face creams, specifically, have been touted by beauty editors and celebrities alike as the best moisturizers money can buy. Why should this brand be on your radar? Well, we’re excited to announce that the Augustinus Bader line will be launching at Etiket! Let’s discover the collection together.

ABOUT THE BRAND

Founded by biomedical scientist Professor Augustinus Bader, the Augustinus Bader brand found overnight success based on 30+ years of research in stem cell biology and regenerative medicine.

In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness the human body’s capacity to heal, with a focus on the reawakening of cells that become dormant due to aging or trauma. In 2008 he developed a groundbreaking Wound Gel that heals severe skin traumas without the need for surgery or skin grafts. It is this revolutionary technique that inspired Augustinus Bader skincare.

Bader’s business partner Charles Rosier was initially impressed by his work and encouraged Bader to create skincare for the masses to help fund his medical research. The first products to launch were The Cream and The Rich Cream. Both have now won multiple awards – and make radiant, healthy skin accessible and simple.

Over the years, demand for Bader’s products soared on the back of old-fashioned word of mouth. There were no paid placements, big marketing campaigns or pretty packaging – it was the results that spoke for themselves.

WHAT MAKES THE BRAND DIFFERENT?

As we previously mentioned, the success of the brand is based on word of mouth, encouraged by results. Augustinus Bader’s extensive experience in the field of stem cell biology and regenerative medicine has allowed him to create a product line that delivers real results to those who adhere to his 27-day plan. Originally developed to treat wounds, these products harness the power of amino acids and nutrients already native to skin, to nourish and revitalize your complexion. They also get to work stimulating collagen to minimize fine lines and swiftly restore elasticity.

The Bader formula is powered by Professor Bader’s patented TFC8® (Trigger Factor Complex 8) – a cocktail of more than 40 different ingredients that include vitamins, amino acids and molecules naturally found in the body, to name a few. TFC8® was inspired by Bader’s over 30+ years of research and innovation in wound repair and cellular regeneration. It works by guiding key nutrients to the cells, creating an ideal environment for your skin to naturally renew. The result? Better hydration, skin strength and firmness. The support of cell turnover also helps improve vibrancy and luminosity, as well as address issues like fine lines, dark spots and visible pores.

WHY IS THERE A 27 DAY JOURNEY?

This comes down to the fact that every skin cell in the human body is naturally regenerated over 27 days, so this is when you’ll see results. Over this time period, you can expect your complexion to become more hydrated, and to look and feel renewed with an unbeatable glow.

STAR PRODUCTS

While all of the Augustinus Bader products have enjoyed success, it is impossible to read about the brand without mention of the face creams. Two moisturizers have propelled the brand to the top of the charts: The Cream and The Rich Cream. The Cream has a lighter texture, and may be better suited for oily, combination skin types, as well as those who suffer from acne and congested skin. The Rich Cream on the other hand, would be better suited for those with normal to dry skin. Celebrities like Kate Bosworth, Diane Kruger and Victoria Beckham all rave about these moisturizers. Clinical trials also back up the hype: 97% of testers agreed skin tone and texture was visibly improved, while 96% said their skin looked healthier after using both The Cream and The Rich Cream. Testers also noted an improvement in the appearance of wrinkles by more than 160% over a day to day period.

Some of the other star products include Augustinus Bader’s The Eye Cream, The Serum, The Essence, The Body Cream, The Face Oil and The Cleansing Balm.

WHO IS IT FOR?

Given the minimal range, you’d think it would only be suitable for a handful of people. However, thanks to their 100% paraben-free and fragrance-free formulas, all skin types can get on board, including overly sensitive ones.

SUSTAINABILITY

One more thing to love about Augustinus Bader is that they are guided by a core set of green values. Sustainability is very important to the brand and is integrated in everything from their clean ingredients, to their eco-conscious packaging.

CLEAN INGREDIENTS

Their products contain the highest quality ingredients – high potency botanicals and clean actives. They’re also 100% free of parabens, fragrance, SLS, SLES, and DEA, heavy metals, talc, petrolatum/paraffin/mineral oil, and do not contain unnecessary preservatives, solvents, and emulsifiers.

Augustinus Bader also vows to use ingredients that are sustainably sourced, clean, and bio-engineered where possible to reduce environmental impact.

PACKAGING

Augustinus Bader has created refills for both The Eye Cream and The Serum to encourage recycling of their products. Furthermore, an estimated 80% of their primary containers are fully recyclable, and an estimated 90% of their secondary containers are fully recyclable. They also use FSC Certified paper.

An estimated 70% of their packaging is plastic-free, and they continue to move toward more sustainable materials such as ECOCERT/COSMOS certified glass, and transitioning all packaging to being post-consumer recycled. Their packaging is ECOCERT/COSMOS certified where possible.

Augustinus Bader also works with The World Land Trust and The Woodland Trust to measure, reduce, and offset the carbon footprint from their paper usage, with the aim of going carbon neutral in 2022.

Shop Augustinus Bader at etiket.ca or in-store!

Skin Care

What Are The Benefits of Vitamin C?

March 31, 2022 by Etiket

Vitamin C Focus...

Before we start with the benefits of Vitamin C, we need to look at what Vitamin C is and why it’s important in a skincare regimen, more specifically an anti-aging one.

Vitamin C can be found naturally in citrus fruits or can be synthetically made. It is known for its antioxidant properties and for its ability to fight visible signs of aging. The only way for us to acquire Vitamin C is through diet or through a topical product such as a Vitamin C serum.

WHAT ARE THE BENEFITS OF VITAMIN C?

Vitamin C is considered to be one of the most powerful and effective antioxidants. It provides environmental protection against UV rays and pollution, diminishes discolouration such as hyperpigmentation and age spots, and reduces fine lines and wrinkles caused by free radical damage.

WHAT IS FREE RADICAL DAMAGE?

Our environment is a big part of free radicals. Factors such as pollution, cigarette smoke, infrared and UV rays all generate free radicals. The science behind these free radicals is that they are unstable molecules. They try to “take” electrons from healthy molecules, which causes oxidative stress. Oxidative stress results in aging skin; fine lines, wrinkles, discolouration and skin laxity.

Vitamin C, in its pure form (L-Ascorbic Acid), helps protect against this damage by “donating” electrons to neutralize damaging free radicals, in turn helping prevent the appearance of premature aging. That is why a Vitamin C serum is so important as part of your daily regimen.

IS THERE A ‘BEST’ VITAMIN C?

The key is how the Vitamin C serum is formulated so that you get the most absorption in the skin. We always recommend a serum formulated with pure L-Ascorbic Acid. There are also different Vitamin C formulations that cater to different skin types and concerns.

WHEN DO I APPLY VITAMIN C?

Vitamin C should always be applied in the morning: 4 to 5 drops applied to cleansed skin, gently massaged into the face, neck and décolleté. You may also apply it to the back of your hands – an area often forgotten! After the serum has absorbed into the skin you may apply your broad spectrum sunscreen. This will help to give you complete environmental protection.

BESTSELLING VITAMIN C SERUMS

Shop our Vitamin C products at etiket.ca or stop by our boutique!

Makeup

A Spring Makeup Look Inspired By 2022 Makeup Trends

August 29, 2023March 29, 2022 by Etiket

Glossy. Feathery. Fresh Faced.

Spring is a time to shed our heavy coats, boots, creams and makeup products for lighter alternatives. Mattes become glossy and earth tones become rosy and colourful. Inspired by the warmer weather we’ve been experiencing lately, we decided to refresh our makeup routine. This quick and easy makeup routine will give you the perfect no-makeup makeup look we all strive to achieve!

YOUR CLEAN BEAUTY ROUTINE

ILIA's True Skin Serum Foundation — True Skin Serum Foundation
**ILIA**
*A weightless foundation that delivers skincare benefits.*

ILIA's Limitless Lash Mascara — Limitless Lash Mascara
**ILIA**
*An award-winning clean mascara that takes lashes to new lengths—naturally.*

ILIA's Multi-Stick — Multi-Stick
**ILIA**
*A blendable, buildable wash of clean color for cheeks and lips.*

ILIA's Essential Brow Natural Volumizing Brow Gel — Essential Brow
**ILIA**
*A clean brow gel that offers a soft tint without the shine.*

ILIA's Balmy Tint Hydrating Lip Balm — Balmy Tint Hydrating Lip Balm
**ILIA**
*Nutrient-rich lip care with color.*

ILIA's Blue Light Mist — Blue Light Mist
**ILIA**
*A 3-in-1 panacea that sets makeup while hydrating and protecting skin.*

STEP UP YOUR GLOW

ILIA's Daylite Highlighting Powder — Daylite Highlighting Powder
**ILIA**
*A luminous sheen you can build up to a dramatic glow.*

ILIA's Liquid Light Serum Highlighter — Liquid Light Serum Highlighter
**ILIA**
*3-in-1 serum formula for dreamy, candlelit radiance.*

ILIA's Illuminator — Multi-Stick in Stella by Starlight
**ILIA**
*No sparkle, no glitter – just pure, seamless dew.*

A BESTSELLING CLASSIC, REIMAGINED

The weightless foundation you love—now powered up with potent skincare actives. ILIA just launched their new and improved True Skin Serum Foundation.

Soft, weightless, medium coverage meets a double dose of skincare. With every wear, Niacinamide and Allantoin smooth and soothe to
visibly improve skin—even after you take your makeup off.

Shop our spring makeup look online at etiket.ca or in-store!

Hair Care

Jordanna’s Spring Routine

March 23, 2023March 22, 2022 by Etiket

Etiket's holistic aesthetician shares her favourite tips and products for the upcoming season.

A change of season is upon us, and with that comes the need to adjust our skincare and wellness routine.

We asked Jordanna Kavannat, Etiket’s holistic aesthetician and Tata Harper Spa Specialist, to tell us what this change of season means for her.

“Spring is a beautiful time to awaken your spirit and to make self-care through skincare a more sacred practice. In Chinese medicine, the term ‘shen’ means to glow or light from within. Below are my favourite tips and products to help your ‘shen’ shine brightly this spring!”, says Jordanna.

WAKING UP

“I start my day with some kind of physical activity. Sweating and moving my body in the morning helps the flow of our lymphatic system and is a great way to release endorphins (happy vibes).”

POST WORKOUT

“A green smoothie with the Agent Nateur (Holi) Mane collagen is a great way to start the day with good nutrition. I find it helps me make better choices throughout the day.”

SHOWER TIME AND BATH ROUTINES

“The Lovefresh Vanilla Coffee Bar Soap gets rid of dead skin cells, helping regenerate your skin, and the coffee can help tighten skin and reduce cellulite. It’s like a morning cup of java!”

“I also love using the new Smoothing Body Brush from NUORI before my shower. Daily dry brushing of the body has been proven to boost microcirculation, stimulate the lymphatic system, and improve the removal of toxins”, adds Jordanna.

“My bath time routine includes Bathorium Charcoal Garden Detox Crush bath salts. Epsom salts + french sea salts relax your aching muscles. Wonderful for muscle tension”.

HAIRCARE

“Now that our winter hats are coming off, I use Rahua’s Founder’s Blend Hair and Scalp Treatment to treat the scalp first. I follow that with their Hydration Shampoo and Conditioner for beautiful healthy hair and finish off with the Leave-in Treatment Light to help with wash and wear. I love that Rahua products use refillable pouches!”

BODY CARE

“As the winter layers gradually come off, I use Agent Nateur’s body (oil) to get ready for the warmer weather. I LOVE the smell of this product; it has caffeine and vitamin c, which gives noticeably great results.”

FACIAL CARE

“For me, it’s always Tata Harper. I modify my skincare regimen depending on the condition of my skin and the temperature outside. The Regenerating Cleanser is great to exfoliate the skin from the cold winter weather; it’s all about regeneration!”

“The Tata Harper Illuminating Moisturizer is another favourite for daytime as it makes my skin radiate.”

“And finally, with our masks coming off, let’s talk lips! The ILIA Lip Wrap Reviving Balm is a luxurious daytime lip treatment. I’m obsessed!”

TREATMENT

”My favourite treatment to detox the body, face and soul at this time of year is the Deluxe Detox Body Treatment & Facial from Tata Harper, it’s a stimulating and purifying treatment that will reawaken your senses.”

Deluxe Detox Body Treatment & Facial: 90 minutes

Visit etiket.ca to shop Jordanna’s routine, or visit us in the store!

Fragrance

Naomi Goodsir: Discover Perfumes Like Vivid Dreams…

March 6, 2023March 14, 2022 by Etiket

The cult perfume house from Sydney-born, Grasse-based milliner Naomi Goodsir invites you on an unforgettable olfactory journey.

Known for her avant-garde silhouettes and flashes of punk-infused fantasy, the aesthetic world of Naomi Goodsir balances inspiration with French savoir-faire. Founded in 2012, her namesake collection of perfume extends her uncompromising vision and impeccable craftsmanship to the realm of fragrance. These are statement perfumes of the highest order, and must be experienced to be believed.

Unique, polished and achingly beautiful, the fragrances of Naomi Goodsir are not for smelling like everyone else. However, for those willing to take the plunge, they are sure to hypnotize and delight all who enter their trail.

EXPERTLY ECCENTRIC

Founder Naomi Goodsir is a true original. Born in Sydney, Australia, avant-garde milliner Naomi Goodsir has created pieces for the English National Opera and Kanye West’s eponymous label, and has been exhibited by museums around the world. With creative director Renaud Coutaudier, she crafts perfumes as detailed and unmistakeable as her accessories, in collaboration with perfumers such as Julien Rasquinet, Bertrand Duchaufour and Isabelle Doyen. Her collection is an idiosyncratic olfactory ecosystem, full of emotion and mysterious textures.

THE COLLECTION

BOIS D'ASCÈSE - NAOMI GOODSIR — Bois d’Ascèse
**NAOMI GOODSIR**

“Bois D’Ascèsce” smells like the most expensive country fireplace in the world, crackling in comfortable silence as a story begins to be told. Mysterious, slightly mystical, and quietly very confident, this is one of the most well-balanced, romantically polished woodsmoke fragrances we’ve smelled.

CORPUS EQUUS - NAOMIR GOODSIR — Corpus Equus
**NAOMI GOODSIR**

A vivid recreation of clean saddle leather saddle that blurs the line between racehorse and racecar. Dark, dry resins mingle with something akin to burnt rubber, infusing the scent with animalistic alertness. It’s intense but also polished, crisp, energizing, and even, in a strange way, refreshing.

CUIR VELOURS - NAOMI GOODSIR — Cuir Velours
**NAOMI GOODSIR**

A langorous take on leather, with fruity facets of immortelle sparkling in the long rays of afternoon sun. The brooding atmosphere is playfully subverted with a whiff of sweet tobacco and… lipstick? Like lounging in a luxurious pied-a-terre awaiting a hedonistic summer’s eve.

IRIS CENDRÉ - NAOMI GOODSIR — Iris Cendré
**NAOMI GOODSIR**

A portal to the earthy soul of iris root, with its green and buttery aspects in full display. It wears like an invisible texture, both fudgey and feathered, surreal and edgy, as if Alexander McQueen and Iris van Herpen traded notes. A poetic nature documentary filmed in visceral virtual reality.

NUIT DE BAKÉLITE - NAOMI GOODSIR — Nuit de Bakélite
**NAOMI GOODSIR**

An avant-garde scent both reckless and controlled, gritty and operatic, with milky, humid tuberose anchored by pungent green galbanum and earthy woods. Wild, alchemical, hallucinatory, full of movement and bracing nature, it feels like wearing a sculptural piece of scent couture. Astonishing.

OR DU SÉRAIL - NAOMI GOODSIR — Or du Sérail
**NAOMI GOODSIR**

Though tobacco-inspired, to us this fragrance smells as cheerfully intoxicating as a hot toddy. Tangential references to oak, maple, rum and coconut are decadently set ablaze, but even with all that warmth, “Or du Sérail” remains comforting and approachable, imploring others to get closer.

SAMPLE THE COLLECTION

Shop Naomi Goodsir’s Discovery Set: A perfect way to immerse yourself in the world of Naomi Goodsir.

This set features 2ml spray samples of all six fragrances in the collection. It also includes illustrated blotters to experience each olfactory artwork in its purest form.

Discover Naomi Goodsir at etiket.ca or in-store!

Skin Care

The Benefits of Dry Brushing: The Key to Smooth, Glowing Skin

March 29, 2022March 8, 2022 by Etiket

Have you heard of dry brushing? This pre-shower body ritual has been touted by celebrities ...

Have you heard of dry brushing? This pre-shower body ritual has been touted by celebrities and those in-the-know because of its ability to procure an instant glow to the skin. The Danish brand NUORI had clearly heard of it, because they just launched their Smoothing Body Brush. This new product was carefully crafted with soft natural bristles to ensure the full benefits of dry brushing. On the heels of this launch, we wanted to learn more about the art of dry brushing. Here’s is what we found out…

DETOXES YOUR SKIN

Dry brushing is a great way to detox your body, as it encourages lymphatic drainage. In fact, the mechanical act of dry brushing speeds up the rate of blood pumping, which helps get the lymph through the body, removing toxins and pathogens more quickly. Also, by unclogging pores, it’s easier for the body to sweat and eliminate toxins in your system.

EXFOLIATES THE SKIN

Speaking of unclogging pores, dry brushing is a great way to remove the day’s dirt and oil, as well as dead skin cells. The result is increased cell turnover and more radiant, smooth skin.

BOOSTS CIRCULATION

When you’re dry brushing, you’ll notice that the areas you’ve stroked become flushed. The redness you see is not irritation, but increased blood flow. Your body is simply pushing more blood to those areas, therefore increasing blood circulation.

DRY BRUSHING FOR SENSITIVE SKIN

Dry brushing is suitable for all skin types, however, those with sensitive skin may find it to be too harsh. In that case, we recommend exfoliating with a dry washcloth, or body mitt. If you have really sensitive skin, try dry brushing once every couple of weeks. If you build up a tolerance to it successfully, then transition to one to two times a week.

You should also avoid dry brushing on your face since the skin is more sensitive than on the rest of your body. Opt for a chemical or physical exfoliant specifically designed for the skin on your face.

THE ROUTINE

Now that you understand the benefits of dry brushing, how do you get started? Before showering, NUORI recommends brushing your skin with long sweeping strokes that move towards the heart. Once you’ve covered that, hop in the shower and wash away those dead skin cells. After the shower, make sure you hydrate your skin with a nourishing product like NUORI’s Vital Body Balm, Enriched Hand & Body Lotion or Perfecting Body Oil. You’ll instantly notice smoother, more radiant skin!

Visit etiket.ca or stop by the store to shop the new Smoothing Body Brush!

The Etiket Traveler

Winter Vacation Essentials

August 29, 2023March 4, 2022 by Etiket

Not sure what to pack for a winter getaway? Discover the skincare, makeup and haircare essentials I'm packing for my upcoming tropical vacation!

I’m jetting off. In an attempt to flee the cold Canadian winter we’ve been enduring, I’ve booked a trip with my friends to the tropical island of Turks and Caicos. I always pack light when I travel, especially when I’m going somewhere warm. A few bathing suits, shorts, a sundress or two, and of course, some beauty essentials. Keep reading to discover the products I can’t possibly leave without!

SKINCARE

Let me preface this blog post by saying that I will be checking a bag. When you’re like me and are unwilling to compromise on skincare and beauty products, you always check a bag. Trying to fit all of your essentials into that small plastic bag TSA gives you at the airport is a sport, and I want no part of it. For my cleanser, I’m bringing the Pro-Derm Gentle Cleanser. It’s been a staple in my skincare routine for over a year now and I just can’t get enough. I will also be adding my Phloretin CF Vitamin C Serum from SkinCeuticals. I use it everyday, but it’s especially important when you’re getting a lot of sun exposure. As you may or may not know, vitamin C compensates for sunscreen’s inherent shortcomings by neutralizing the free radical damage that sun exposure causes. They literally play a defensive role by diffusing the effects of the bad rays that make it through your sunscreen.

For sunscreen, I will be bringing my Sunforgettable Total Protection Face Shield SPF 50 and the Sunforgettable Total Protection Brush-On Shield SPF 50 to re-apply my SPF throughout the day. In the event that I get a little too much sun, I like to bring a soothing moisturizer for my skin, just in case. The Radical Recovery After-Sun Lotion is definitely a must when venturing off on a beach getaway. Like a wheatgrass shot for your skin, this lotion delivers powerful antioxidants and nourishing, soothing ingredients that help skin bounce-back after a day in the sun. For my body, I use the new COOLA Mineral Sunscreen Spray. It’s lightweight, offers SPF30 protection and is water-resistant!

MAKEUP

I like to keep my makeup simple when I’m on vacation. The weather is hot and humid, so I’m usually either in the water or dabbing my face with blotting papers. For that reason, minimal makeup is key. I’ve decided to bring the RMS ‘Un’ Cover-Up to use as a concealer and to cover-up any imperfections. I’m also bringing ILIA’s Limitless Lash Mascara and the Colorescience Color Balm Collection. This kit comes with three balm shades: blush, berry, bronze. The great thing about these shades is that they can work as a blush, bronzer, eye shadow and lip tint. Plus, they offer SPF50 protection. When I travel, I look for versatility in my products, and the Color Balm Collection offers just that!

HAIRCARE

I’m pretty simple when it comes to my hair. I will pack my favourite shampoo and conditionner duo: R&CO’s Gemstone Color Shampoo and Conditioner, as well as R&CO’s Rockaway Salt Spray. My hair is naturally curly, so I like to lean into the beach hair look when I’m at the beach. This spray adds volume and texture and just accentuates my natural beachy curls. I also pack Rahua’s Hydration Detangler, especially when I know I’m going to be spending my days in the ocean and at the pool! This product helps keep hair detangled, moisturizes hair, smooths frizz, prevents breakage and damage, and provides color-treated hair with photoprotection. Everything you need on a beach vacation.

Visit etiket.ca or stop by our boutique to shop my winter vacation essentials!

Skin Care

Which COOLA Sunless Tan Formula is Best for You?

February 24, 2022 by Etiket

Find out which COOLA Sunless Tan product will help you achieve a post-vacation glow!

Let’s be honest, sunkissed skin just looks good. There’s no way around it. The bronzed look you get after a beach getaway, or at the end of the summer. Cheeks are rosy, skin is glowing, but sun damage is brewing. As many of you know, exposing your unprotected skin to the sun is one of the worst things you can do to your skin. Not only does it increase your risk of skin cancer, one of the most common cancers in North America, but it also accelerates premature aging. For that reason, we recommend reaching for a self-tanning formula to create an envious sunless tan!

The all-natural skincare brand COOLA has designed multiple self-tanning formulas for the face and body. From lotions, to mousses, dry oil mists and serums, we’re sure you’ll find a product that’ll help you achieve that back-from-vacation glow we all strive to achieve!

SUNLESS TAN ANTI-AGING FACE SERUM

Want to look youthful, radiant, and just a little bit bronzy? The Sunless Tan Anti-Aging Face Serum gives you the glow of a weekend spent in Cabo with the skin-protecting benefits of natural anti-agers and vitamins. Use at night before bed to wake up to a gorgeous glow or in your morning skincare routine under your makeup.

SUNLESS TAN DRY OIL MIST

Super soft and ultra hydrating, the Sunless Tan Dry Oil Mist is a one of a kind dry oil mist will have your skin feeling nourished and glowing without feeling greasy! We’d say this product is a little more lightweight-feeling than the Sunless Tan Firming Lotion, and offers a deeper tan after one application.

SUNLESS TAN EXPRESS SCULPTING MOUSSE

For those who are on the fast-track to a gorgeous golden glow! This luxurious mousse is airy-light and gives the deepest tan of all the Sunless Tan products as it has the highest concentration of DHA (derived from sugar-beet). This product develops within 2-4 hours which is perfect if you are in a pinch and need a quick glow!

SUNLESS TAN FIRMING LOTION

New to self-tanning or just want a low key, easy to apply sunless tanner? This product is perfect for you! The Sunless Tan Firming Lotion is super nourishing and also SUPER easy to apply! It’s perfect to work into your daily routine to give your skin a little glow and color or you can double up on applications to build an even deeper tan over time.

APPLICATION

To avoid streaks, we recommend using COOLA’s 2-in-1 exfoliator and applicator mitt. This double-sided washable mitt is great for exfoliating the skin before applying your Sunless Tan product! The exfoliating side incorporates organic Sisal to gently buff away dead skin, sunless-tan residue and other impurities revealing smooth-as-silk skin The application side’s soft terrycloth ensures an even, streak-free application and protects the palms from staining.

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Skin Care

Your Guide to a Vacation-Worthy Sunless Tan

March 3, 2023February 22, 2022 by Etiket

Whether you're a self-tanning expert, or new to the game, we've created a guide that will allow you to pull off a streak-free sunless tan!

Mid-February is usually the time of year where we’re all in need of a pick-me-up. Whether you’re planning a quick winter getaway, or staying home this season, a glowy, bronzed sunless tan may just be what the doctor ordered. You don’t need to expose your skin to the damaging effects of the sun to get an envious tan. COOLA has formulated a number of products designed to offer you an effortless tan without all the negatives. We’ve created a self-tanning guide that will allow you to pull off the perfect post-vacation glow we all strive to achieve!

STEP 1: Exfoliate!

Exfoliation is key for an even application. You can use a loofa, scrub or our Sunless Tan 2-In-1 Applicator/Exfoliator Mitt, which gently buffs away dead skin and other impurities with organic Sisal. Reveal smooth-as-silk skin that’s ready to get glowing!

Be careful! Some body scrubs may contain oils in them. If that’s the case, make sure you remove any trace of oil from your skin before you apply your self-tanner. Applying a self-tanning product on skin that is oily can make your tan look patchy.

STEP 2: Don’t be shy, apply!

If you want show-stopping results, apply a generous amount of your self-tanner to your entire body and/or face. For a streak-less application, use the soft side of the applicator mitt to apply the product.

STEP 3: Wash your hands!

If you choose to apply your self-tanner with your hands, make sure you wash them immediately after application. That way the inside of your hands won’t be orange and you’ll be able to fool people into thinking you just got back from a Caribbean vacation.

STEP 4: Let it dry!

We recommend letting your tan fully dry for at least 10-15 minutes to ensure no streaks or transferring to your sheets or clothes!

STEP 5: Moisturize! Moisturize! Moisturize!

Extend your bronzed glow by moisturizing your body daily. Reach for a COOLA’s Radical Recovery After-Sun Lotion, or any other body moisturizer you like!

Skin Care

Best Sunscreens to Re-Apply Over Makeup

May 19, 2023February 18, 2022 by Etiket

Did you know that you should re-apply sunscreen every 2 hours when you're spending time outdoors? Re-application can get tricky once you've applied your makeup for the day, which is why many choose to skip this step. However, we carry a number of products that allow you to touch-up your sunscreen throughout the day, without messing up your look. Let's discover them together!

At Etiket, we’re all about sunscreen and keeping our skin protected from the sun. However, when our makeup is looking good, and our skin is looking glowy, the last thing we want to do is rub a liquid sunscreen on top of our perfectly made-up face. For that reason, we came-up with a re-application strategy that will allow you to keep your skin protected, while keeping your makeup intact.

STEP 1. Start With an SPF Base

In this article, we will introduce you to some great SPF products that allow you to re-apply sunscreen throughout the day. However, none of them are as efficient as a solid SPF base. A solid SPF base includes any of our broad-spectrum UVA/UVB protection sunscreens of at least SPF30. Experts recommend you apply a tablespoon of a liquid sunscreen to the face, and a shot glass to your body. Once this base is applied, your re-application will serve as a touch-up throughout the day as your base slowly wears off with sweat and daily wear. Here are some of the bestselling broad-spectrum sunscreens we sell at Etiket.

Physical Fusion UV Defense SPF50 **SKINCEUTICALS**

STEP 2. Use a Powder Sunscreen

Once your base has been applied, skincare experts recommend re-applying sunscreen after two hours have passed. This task can be challenging once makeup has been applied and we’re either at the office, or out with friends. For that reason, we recommend reaching for a powder sunscreen. They deliver consistent UVA/UVB protection, and allow you to touch-up your makeup throughout the day. Keep shine at bay with these powder sunscreens from some of our most popular brands.

Sunforgettable Brush-On Sunscreen **COLORESCIENCE**

Radiant Translucent Powder SPF 20
**ILIA**

Mineral Loose Powder SPF 50
**PRO-DERM**

STEP 3. Mist For a Quick Refresh

Who doesn’t love a facial mist? It’s a quick and easy way to refresh your skin mid-afternoon. If you’re into toners and essences then you’ll love an SPF facial mist! When your skin is in need of a boost, mist away and provide your skin with the SPF touch-up it needs. Not only do these sprays provide environmental protection, but they also are packed with hydrating ingredients that’ll give you an instant glow!

MAKEUP WITH SPF

There are some makeup products that provide added SPF protection. However, experts advise against skipping the liquid SPF base and jumping right to SPF makeup products, as they don’t usually provide as much protection as solid sunscreen products. However, they can help you touch-up your sunscreen throughout the day and/or get that added SPF you’ll need if you’re spending your day out and about! Here are some of our favourites.

Rosilliance Tinted Moisturizer
**COOLA**

Color Balm Collection (Blush, Berry, Bronze)
**COLORESCIENCE**

Visit etiket.ca or stop by our boutique to shop your sunscreen essentials!